CN116801029A - Media asset playing method and device and electronic equipment - Google Patents

Abstract

The disclosure provides a media asset playing method, a device and electronic equipment, relates to the technical field of display, and is used for solving the problem that in the process of previewing media resources, if a user needs to open playing rights, the user jumps to a payment page at the moment. After payment is completed, the electronic device will exit the payment page and replay the media asset. The method comprises the following steps: if the display equipment does not have the authority of completely playing the media asset data, playing the media asset data in a playing window displayed in a full screen, and displaying a first control for indicating the address data on a floating layer above the playing window; receiving an opening message sent by a server, wherein the opening message is used for representing that the mobile terminal completes the authority of opening the complete play media asset data; and responding to the opening message, automatically restarting the playing window to continuously play the media data at the playing time before restarting and cancel the display of the first control.

Description

Media asset playing method and device and electronic equipment

Technical Field

The disclosure relates to the technical field of display, and in particular relates to a media asset playing method, a device and electronic equipment.

Background

Currently, in the technical field of display, when a user views a media resource with play permission through an electronic device, the media resource can be previewed for a certain period of time. In the process of previewing the media resource, if the user needs to open the playing authority, the user jumps to the payment page. After payment is completed, the electronic device exits the payment page and replays the media asset.

Disclosure of Invention

In order to solve the technical problems, the present disclosure provides a media asset playing method, device and electronic equipment, which are used for solving the problem that in the process of previewing the media asset, if a user needs to open the playing authority, the user jumps to a payment page at this time. After payment is completed, the electronic device will exit the payment page and replay the media asset.

The technical scheme of the present disclosure is as follows:

in a first aspect, the present disclosure provides a media asset playing method, applied to a display device, including: receiving a selection operation of a media resource control on a first page, and requesting media resource data corresponding to the media resource control from a server; if the display equipment does not have the authority of completely playing the media asset data, playing the media asset data in a playing window displayed in a full screen, and displaying a first control for indicating the address data on a floating layer above the playing window; the first control occupies an area smaller than a playing window, the first control is used for enabling the mobile terminal to scan codes and open the authority of completely playing the media data, and the playing window is configured to only play the media data with a time axis of a first duration in the playing media data; receiving an opening message sent by a server, wherein the opening message is used for representing that the mobile terminal completes the authority of opening the complete play media asset data; responding to the opening message, automatically restarting the playing window to continuously play the media data at the playing time before restarting and cancel the display of the first control; the restarted playing window is configured to be capable of completely playing the media asset data.

In a second aspect, the present disclosure provides a media asset playing method, including: receiving first request information which is sent by display equipment and is used for requesting media resource data corresponding to a media resource control; determining media resource data corresponding to the media resource control according to the first request information; sending media asset data to a display device; transmitting address data to a display device; responding to the code scanning operation of the mobile terminal on the first control, and sending an opening message to the display equipment; the first control is displayed on a floating layer above the playing window under the condition that the display equipment does not have the authority of completely playing the media data and the media data is played in the playing window displayed in a full screen mode, the occupied area of the first control is smaller than that of the playing window, the first control is used for indicating address data, and the opening message is used for representing that the mobile terminal completes the authority of opening the completely playing the media data.

In a third aspect, the present disclosure provides a media asset playing device, including: the processing unit is used for controlling the sending unit to request the media resource data corresponding to the media resource control from the server when the receiving unit receives the selection operation of the media resource control on the first page; the processing unit is also used for controlling the display unit to play the media asset data in the playing window displayed in a full screen mode if the processing unit does not have the authority of completely playing the media asset data, and displaying a first control for indicating the address data on a floating layer above the playing window; the first control occupies an area smaller than a playing window, the first control is used for enabling the mobile terminal to scan codes and open the authority of completely playing the media data, and the playing window is configured to only play the media data with a time axis of a first duration in the playing media data; the receiving unit is also used for receiving an opening message sent by the server, wherein the opening message is used for characterizing that the mobile terminal completes the authority of opening the complete play media asset data; the processing unit is also used for responding to the opening message received by the receiving unit, controlling the display unit to automatically restart the playing window to continue playing the media resource data at the playing time before restarting and canceling the display of the first control; the restarted playing window is configured to be capable of completely playing the media asset data.

In a fourth aspect, the present disclosure provides a media asset playing device, including: the receiving unit is used for receiving first request information which is sent by the display equipment and is used for requesting media resource data corresponding to the media resource control; the processing unit is used for determining media resource data corresponding to the media resource control according to the first request information received by the receiving unit; the processing unit is also used for controlling the sending unit to send the media data to the display equipment; the processing unit is also used for controlling the sending unit to send the address data to the display equipment; the processing unit is also used for responding to the code scanning operation of the mobile terminal on the first control, and controlling the sending unit to send an opening message to the display equipment; the first control is displayed on a floating layer above the playing window under the condition that the display equipment does not have the authority of completely playing the media data and the media data is played in the playing window displayed in a full screen mode, the occupied area of the first control is smaller than that of the playing window, the first control is used for indicating address data, and the opening message is used for representing that the mobile terminal completes the authority of opening the completely playing the media data.

In a fifth aspect, the present disclosure provides an electronic device comprising: a memory and a processor, the memory for storing a computer program; the processor is configured to cause the electronic device, when executing the computer program, to implement the media asset playing method as any one of the first aspects provides.

In a sixth aspect, the present invention provides a computer readable storage medium comprising: a computer-readable storage medium having stored thereon a computer program for execution by a processor of any one of the media asset playing methods as provided in the first aspect.

In a seventh aspect, the present invention provides a computer program product for, when run on a computer, causing the computer to perform the method of media playback as any one of the first aspects is provided.

In an eighth aspect, the present disclosure provides an electronic device, comprising: a memory and a processor, the memory for storing a computer program; the processor is configured to cause the electronic device, when executing the computer program, to implement the media playback method as any one of the second aspects is provided.

In a ninth aspect, the present invention provides a computer-readable storage medium comprising: a computer-readable storage medium having stored thereon a computer program for execution by a processor of any one of the media asset playing methods as provided in the second aspect.

In a tenth aspect, the present invention provides a computer program product which, when run on a computer, causes the computer to perform the method of media playing as any one of the second aspects is provided.

It should be noted that the above-mentioned computer instructions may be stored in whole or in part on the first computer readable storage medium. The first computer readable storage medium may be packaged together with the processor of the media playing device, or may be packaged separately from the processor of the media playing device, which is not limited in this disclosure.

The descriptions of the third, fifth, sixth, and seventh aspects of the present disclosure may be referred to the detailed description of the first aspect; further, the advantageous effects described in the third aspect, the fifth aspect, the sixth aspect, and the seventh aspect may refer to the advantageous effect analysis of the first aspect, and are not described herein.

The descriptions of the fourth, eighth, ninth, and tenth aspects of the present disclosure may be referred to the detailed description of the first aspect; further, the advantageous effects described in the fourth aspect, the eighth aspect, the ninth aspect, and the tenth aspect may refer to the advantageous effect analysis of the second aspect, and are not described herein.

In the present disclosure, the names of the above media playback apparatuses do not limit the devices or functional modules themselves, and in actual implementations, these devices or functional modules may appear under other names. Insofar as the function of each device or function module is similar to the present disclosure, it is within the scope of the claims of the present disclosure and the equivalents thereof.

These and other aspects of the disclosure will be more readily apparent from the following description.

Compared with the prior art, the technical scheme provided by the disclosure has the following advantages:

when the user selects the media resource control on the first page, media resource data corresponding to the media resource control is acquired from the server. If the display device does not have the authority to completely play the media data, at this time, the user can view the first control for indicating the address data displayed on the floating layer above the playing window in the playing window displayed in full screen. Because the area occupied by the first control is smaller than the playing window, the user can play the media resource and simultaneously display the first control. At this time, the viewing of the user is not affected. Meanwhile, when the user watches the media resource, the mobile terminal can scan the code of the content displayed by the first control, so that the authority of completely playing the media resource can be opened. Because the user can open the authority of completely playing the media resource while watching the media resource, the user does not need to jump to a payment page, and the user experience can be improved. The method solves the problem that in the prior art, if a user needs to open the playing authority in the process of previewing the media resource, the user jumps to the payment page at the moment. After payment is completed, the electronic device will exit the payment page and replay the media asset.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure.

In order to more clearly illustrate the embodiments of the present disclosure or the solutions in the prior art, the drawings that are required for the description of the embodiments or the prior art will be briefly described below, and it will be obvious to those skilled in the art that other drawings can be obtained from these drawings without inventive effort.

FIG. 1 is a schematic diagram of a media playing method according to an embodiment of the present application;

FIG. 2 is a schematic diagram of a display device in a media playing method according to an embodiment of the present application;

FIG. 3 is a second schematic diagram of a display device in a media playing method according to an embodiment of the present application;

FIG. 4 is a schematic flow chart of a media playing method according to an embodiment of the present application;

FIG. 5 is a second schematic diagram of a media playing method according to an embodiment of the present application;

FIG. 6 is a third exemplary scenario of a media playback method according to an embodiment of the present application;

FIG. 7 is a schematic diagram of a media playing method according to an embodiment of the present application;

FIG. 8 is a schematic diagram of a scenario of a media playing method according to an embodiment of the present application;

FIG. 9 is a second flowchart of a media playing method according to an embodiment of the present application;

FIG. 10 is a third flowchart of a method for playing media according to an embodiment of the present application;

FIG. 11 is a flowchart of a method for playing media according to an embodiment of the present application;

FIG. 12 is a flowchart of a method for playing media according to an embodiment of the present application;

FIG. 13 is a flowchart illustrating a method for playing media according to an embodiment of the present application;

fig. 14 is a flowchart of a media playing method according to an embodiment of the present application.

Detailed Description

In order that the above objects, features and advantages of the present disclosure may be more clearly understood, a further description of aspects of the present disclosure will be provided below. It should be noted that, without conflict, the embodiments of the present disclosure and features in the embodiments may be combined with each other.

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present disclosure, but the present disclosure may be practiced otherwise than as described herein; it will be apparent that the embodiments in the specification are only some, but not all, embodiments of the disclosure.

It should be noted that in this document, relational terms such as "first" and "second" and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

Fig. 1 is a schematic view of an operation scene between a display apparatus and a control device according to one or more embodiments of the present application, and as shown in fig. 1, a user may operate the display apparatus 200 through a mobile terminal 300 and the control device 100. The control apparatus 100 may be a remote control, and the communication between the remote control and the display device includes infrared protocol communication, bluetooth protocol communication, and wireless or other wired manner to control the display device 200. The user may control the display device 200 by inputting user instructions through keys on a remote control, voice input, control panel input, etc. In some embodiments, mobile terminals, tablet computers, notebook computers, and other smart devices may also be used to control the display device 200.

In some embodiments, the mobile terminal 300 may install a software application with the display device 200, implement connection communication through a network communication protocol, and achieve the purpose of one-to-one control operation and data communication. The audio/video content displayed on the mobile terminal 300 can also be transmitted to the display device 200, so that the display device 200 can also perform data communication with the electronic device 400 through various communication modes. The display device 200 may be permitted to make communication connections via a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The electronic device 400 may provide various content and interactions to the display device 200. The display device 200 may be a liquid crystal display, an OLED display, a projection display device. The display device 200 may additionally provide an intelligent network television function of a computer support function in addition to the broadcast receiving television function.

In some embodiments, the server provided by the embodiments of the present application may be the server 400 described above. Wherein the display device 200 transmits package query information to the server 400 in response to a selection operation of a media asset having a play right. The server 400 receives package query information transmitted from the display device 200, and the server 400 determines a user portrait based on the target identification. The server 400 determines the target package information based on the user representation, the pre-configured list of user packages, and the resource identification code. The server 400 transmits the target package information to the display device 200. The display apparatus 200 receives the target package information transmitted from the server 400. The display device 200 generates actual package information based on the target identification, the device identification code of the display device 200, and the target package information. The display device 200 transmits the actual package information to the server 400. The server 400 transmits display information carrying address data for characterizing actual package information to the display device 200. The display device 200 receives display information carrying address data for characterizing actual package information transmitted from the server 400. The display device 200 displays address data on the floating layer when displaying a play page of a media asset according to the display information. Thus, in the process of previewing the media resource, if the user needs to open the playing authority, the user does not jump to the payment page at this time, but the floating layer displays address data, such as a two-dimensional code corresponding to the address data, on the playing page displaying the media resource. Therefore, the user can use the mobile terminal to scan the two-dimensional code, so that the user can open the play authority of the media resource while watching the media resource, and the user experience is improved.

Fig. 2 shows a hardware configuration block diagram of a display device 200 in accordance with an exemplary embodiment. The display apparatus 200 as shown in fig. 2 includes at least one of a modem 210, a communicator 220, a detector 230, an external device interface 240, a controller 250, a display 260, an audio output interface 270, a memory, a power supply, and a user interface 280. The controller includes a central processor, a video processor, an audio processor, a graphic processor, a RAM, a ROM, and first to nth interfaces for input/output. The display 260 may be a display having a touch function, such as a touch display. The modem 210 receives broadcast television signals through a wired or wireless reception manner, and demodulates audio and video signals, such as EPG data signals, from a plurality of wireless or wired broadcast television signals. The detector 230 is used to collect signals of the external environment or interaction with the outside. The controller 250 and the modem 210 may be located in separate devices, i.e., the modem 210 may also be located in an external device to the main device in which the controller 250 is located, such as an external set-top box.

In some embodiments, the controller 250 controls the operation of the display device and responds to user operations through various software control programs stored on the memory. The controller 250 controls the overall operation of the display apparatus 200.

In some examples, taking the display device 200 of one or more embodiments as the television 1 and the operating system of the television 1 as an Android system as an example, as shown in fig. 3, the television 1 may be logically divided into an application layer (Applications layer) 21, a kernel layer 22 and a hardware layer 23.

Wherein, as shown in fig. 3, the hardware layers may include the communicator 220, the detector 230, the display 260, and the like, as shown in fig. 2. The application layer 21 includes one or more applications. The application may be a system application or a third party application. For example, the application layer 21 includes a first application that may provide media content presentation. The kernel layer 22 acts as software middleware between the hardware layer and the application layer 21 for managing and controlling hardware and software resources.

In some examples, the kernel layer 22 includes a first driver for transmitting the user operation collected by the detector 230 to the first application and a second driver for controlling the display 260 to display the display information transmitted by the display module 213.

The communication module 401 of the server 400 establishes a communication connection with the communication module 301 of the target payment server 300 through the target interface. A first application in the television set 1 is started, which invokes the communicator 220 to establish a communication connection with the communication module 401 of the server 400, and the user portraits are stored in the storage module 405 of the server 400. The first driver is then used to send the user operation collected by the detector 230 to the first application for recognition. The processing module 211 of the first application obtains the resource identification code of the media resource in response to the first operation (e.g., the selection operation of the media resource having the play right) received by the obtaining module 210, and reads the target identification from the storage module 214.

Thereafter, the processing module 211 controls the transmitting module 212 to transmit package query information to the server 400. The goods service module 402 of the server 400 receives package query information sent by the first application of the television 1. The commodity service module 402 sends a query request carrying a resource identification code to the media asset service module 403. The media asset service module 403 determines a content identifier of a media asset content party corresponding to the media asset according to the resource identifier in the query request sent by the commodity service module 402. The media asset service module 403 sends the content identification code to the merchandise service module 402. The commodity service module 402 determines the rights identification of the rights information corresponding to the media resource according to the content identification code sent by the media asset service module 403. The commodity service module 402 determines a target package list corresponding to the permission identification code according to the preconfigured user package list and the permission identification. The goods service module 402 sends the target package list to the user package service module 404. The user package service module 404 determines a user portrait based on the target identification received by the merchandise service module 402. The user package service module 404 determines a second user portrait result based on the user portrait. The user package service module 404 determines, based on the second user portrayal result and the target package list sent by the merchandise service module 402, that the target package information is the actual package information corresponding to the first user portrayal result that is the same as the second user portrayal result. The user package service module 404 sends the targeted package information to the merchandise service module 402. The commodity service module 402 obtains a package document and resource payment information corresponding to the target package information according to the target package information sent by the user package service module 404. The commodity service module 404 sends the package document corresponding to the target package information and the resource payment information to the television 1. The acquisition module 210 of the television 1 acquires a package document and resource payment information corresponding to the target package information sent by the server 400. The processing module 211 assembles the target identifier, the device identifier of the television 1, the package document corresponding to the target package information sent by the server 400, and the resource payment information, so as to generate actual package information. The processing module 211 controls the control sending module 212 to send an address request carrying the request address data of the actual package information to the server 400 according to the actual package information. The two-dimensional code service module 405 of the server 400 receives the address request sent by the television 1. The two-dimensional code service module 405 caches the actual package information and assigns a unique short link address to the actual package information. The two-dimensional code service module 405 sends the short link address to the television 1. The acquisition module 210 of the television 1 acquires the short link address sent by the server 400. The processing module generates a two-dimensional code according to the short link address sent by the server 400, and sends the two-dimensional code to the display module 213. The display module 213 transmits the two-dimensional code to the second driver. The second driving control display 260 displays the two-dimensional code on the floating layer when displaying the playing page of the media resource. In the process of previewing the media resource, if the user needs to open the play right, the user may use the mobile terminal to scan the two-dimensional code, and the mobile terminal sends payment data to the server 400. After receiving the payment data sent by the television 1, the two-dimension code service module 404 of the server 400 queries the actual package information corresponding to the short link address from the cached data according to the short link address in the payment data. The two-dimensional code service module 404 transmits the actual package information to the mobile terminal. After receiving the actual package information sent by the server 400, the mobile terminal submits an order according to the actual package information. The mobile terminal sends the order to the server 400. After receiving the order sent by the mobile terminal, the order service module 406 of the server 400 generates an order, and sends order data corresponding to the order to the mobile terminal. After receiving the order data, the mobile terminal initiates a resource deduction request to the server 400 according to the order data. After receiving the resource deduction request sent by the mobile terminal, the payment service module 407 of the server 400 forwards the resource deduction request to the target payment server 300. After receiving the resource deduction request sent by the server 400, the receiving module 302 of the target payment server 300, the processing module 303 generates payment page data according to the resource deduction request. The processing module 303 controls the transmitting module 304 to transmit the payment page data to the server 400. After receiving the payment page data sent by the target payment server 300, the payment service module 407 of the server 400 sends the payment page data to the mobile terminal. After receiving the payment page data sent by the server 400, the mobile terminal opens the payment page provided by the target payment server 300 according to the payment page data. The target payment server 300 transmits confirmation payment information to the server 400 after receiving the payment operation and deducting the preset resources. The payment service module 407 of the server 400, upon receiving the payment confirmation information sent by the target payment server 300, sends a payment success callback to the order service module 406. The order service module 406 opens the playing authority of the target identifier playing media resource after receiving the payment success callback sent by the payment service module 407, and sends an opening message to the message service module 408. The message service module 408, after receiving the provisioning message sent by the order service module 406, pushes the provisioning message to the television 1. After the obtaining module 210 of the television 1 obtains the opening message pushed by the server 400, the processing module 211 controls the sending module 212 to send the opening message to the display module 213 according to the opening message obtained by the obtaining module 210. The display module 213 sends an open message to the second drive. The second drive control display 260 displays the playing rights of the media assets with the opened target identification (e.g., the second drive control display 260 displays the playing rights of the media assets with the opened target identification with the target prompt). The processing module 211 controls the display module 213 to continue playing the media resource in the playing page and conceals the address data displayed by the floating layer.

Specifically, the storage module 214 of the first application may be used to store the program code of the tv-set 1, and may also be used to store data generated during operation of the tv-set 1, such as data in a write request, a target identifier, etc.

In particular, mobile terminals are used to provide voice and/or data connectivity services to users. Alternatively, the mobile terminal may be a handheld device, a wearable device, or a computer with a communication function, which is not limited in any way by the embodiment of the present application. For example, the handheld device may be a smart phone. The wearable device may be a smart bracelet. The computer may be a personal digital assistant (personal digital assistant, PDA) computer, a tablet computer, or a laptop computer (laptop computer).

Specifically, the electronic device provided in the embodiments of the present disclosure may be the server 400 or the display device 200, which is not limited herein.

The configuration information, the equipment identification code, the behavior log, the registration information and the user portrait of the mobile terminal related to the application can be data authorized by the user or fully authorized by all parties.

In the following embodiments, the method according to the embodiments of the present application will be described by taking the main body of execution of the media playing method provided in the embodiments of the present disclosure as the server 400, and the display device as the television 1 as an example.

The embodiment of the application provides a media asset playing method, as shown in fig. 4, which may include S11-S15.

S11, receiving first request information which is sent by the television 1 and is used for requesting media resource data corresponding to the media resource control.

And S12, determining media resource data corresponding to the media resource control according to the first request information.

And S13, sending media data to the television 1.

And S14, sending the address data to the television 1.

And S15, responding to the code scanning operation of the mobile terminal on the first control, and sending an opening message to the television 1. The first control is displayed on a floating layer above the playing window under the condition that the television 1 does not have the authority of completely playing the media data and the media data is played in the playing window displayed in a full screen mode, the occupied area of the first control is smaller than that of the playing window, the first control is used for indicating address data, and the opening message is used for indicating that the mobile terminal completes the authority of opening the completely playing media data.

In some examples, after the television 1 is turned on, the first application obtains, from the server 400, a media resource of a play right of an opened media resource corresponding to a target identifier (e.g., a user account currently logged in on the television 1). Thus, when the user views the media resources with the play rights of the opened media resources, the user can directly play the media resources. And when the media resources with the playing authority of the media resources are not opened, the user can play the media resources in a preview mode. Such as: as shown in fig. 5, after the television 1 is turned on, an interface 110 shown in fig. 5 is displayed. The interface 110 includes a media resource control 1101 corresponding to the media asset 1, a media resource control 1102 corresponding to the media asset 2, a media resource control 1103 corresponding to the media asset 3, and a media resource control 1104 corresponding to the media asset 4. The user may perform a selection operation on a media resource control corresponding to any one of the media assets 1, 2, 3, and 4 (e.g., perform a selection operation on the media resource control 1103) through the control device 100, so as to display an interface 111 including a playing window displayed in full screen as shown in fig. 6. At this time, the television 1 displays the interface 111 and the first control 1110 including address data as shown in fig. 6 on the floating layer according to the display information sent by the server 400. When the user needs to open the playing right of the media resource, the mobile terminal can be used for scanning the address data to scan codes. When the user finishes paying according to the prompt flow after code scanning on the mobile terminal, the television 1 displays an interface 112 shown in fig. 7 and displays a second control 1120 shown in fig. 7 to indicate that the playing authority is opened.

Alternatively, as shown in fig. 5, after the television 1 is turned on, an interface 110 as shown in fig. 5 is displayed. The interface 110 includes a media resource control 1101 corresponding to the media asset 1, a media resource control 1102 corresponding to the media asset 2, a media resource control 1103 corresponding to the media asset 3, and a media resource control 1104 corresponding to the media asset 4. The user may perform a selection operation on a media resource control corresponding to any one of the media assets 1, 2, 3 and 4 through the control device 100, so as to display the interface 113 shown in fig. 8, where the interface 113 displays a preview window 1131 of the media resource selected by the user and a profile window 1132 of the media resource, and sends package query information to the server 400. After receiving the package query information sent by the television set 1, the server 400 sends display information of address data for representing actual package information to the television set 1. After that, the television 1 displays the interface 111 including the play window displayed in full screen as shown in fig. 6 after receiving the selection operation of the preview window 1131 by the user. At this time, the television 1 displays the interface 111 and the first control 1110 including address data as shown in fig. 6 on the floating layer according to the display information sent by the server 400. When the user needs to open the playing right of the media resource, the mobile terminal can be used for scanning the address data to scan codes. When the user finishes paying according to the prompt flow after code scanning on the mobile terminal, the television 1 displays an interface 112 shown in fig. 7 and displays a second control 1120 shown in fig. 7 to indicate that the playing authority is opened.

It can be seen that, because the area occupied by the first control is smaller than the area of the playing window, the user can play the media resource and simultaneously display the first control. At this time, the viewing of the user is not affected. Meanwhile, when the user watches the media resource, the mobile terminal can scan the code of the content displayed by the first control, so that the authority of completely playing the media resource can be opened. Because the user can open the authority of completely playing the media resource while watching the media resource, the user does not need to jump to a payment page, and the user experience can be improved.

In some practical examples, referring to fig. 4, as shown in fig. 9, the media asset playing method provided in the embodiment of the disclosure further includes: S140-S145.

S140, receiving package inquiry information sent by the television 1. Wherein the package query information includes a target identification and a resource identification code of the media resource.

S141, determining the user portrait according to the target identification.

In some examples, the target identification includes information for characterizing the television set 1, or information for characterizing a user currently using the television set 1. The memory of the server 400 stores therein a user portrait corresponding to the target identifier of each television set 1. Such as: when the target identifier includes information for characterizing the television 1, the target identifier may be a device identifier, so that the server 400 may query the memory for a user representation corresponding to the device identifier based on the device identifier in the query information.

Alternatively, when the target identifier includes information for characterizing the user currently using the television 1, the target identifier may be a user account, so that the server 400 may query, in the memory, a user portrait corresponding to the currently logged-in user account according to the currently logged-in user account in the query information.

Specifically, the user portrait may be generated according to the registration information and the behavior log corresponding to the target identifier.

In some examples, the registration information includes gender, age, preferences, and the like. When the television 1 is used for the first time or the television 1 detects that the user account is not logged in currently, the user is prompted to register the user account or log in the registered user account. At this time, after the corresponding prompt displayed by the television 1, the user may: prompting the user to register the user account, and the user can input registration information. Thus, the memory of the server 400 stores the registration information corresponding to the user account. Then, each time the user uses the television, the server 400 stores the behavior log corresponding to the user account in the memory. In this way, the server 400 can perform user image on the user according to the registration information and the behavior log of the user account, so as to accurately analyze the preference of the user. Thus, when the target recommendation information and the recommendation document data corresponding to each target recommendation information are displayed to the user, the appropriate target recommendation information and the recommendation document data corresponding to each target recommendation information can be selected according to the user portrait.

Specifically, when a user logs in on different electronic devices by using the same user account, the server 400 obtains the behavior log of the user account in each dimension by obtaining the behavior log of the electronic device corresponding to the device identification code of each logged-in user account. Thus, the accuracy of the obtained user portrait can be ensured to be higher.

S142, determining target package information according to the user portrait, the preconfigured user package list and the resource identification code.

In some examples, the operator has preconfigured user package lists (also referred to as default package data), where each user package list includes at least one target package list, one target package list corresponds to a permission identifier, one target package list corresponds to at least one actual package information, and one actual package information corresponds to a user portrayal result. Therefore, according to the user portrait, the determined user portrait result can better distinguish actual package information (such as package text, authority identification of authority information and resource payment information) required by the user at present, and improve the user experience while improving the delivery accuracy of the actual package information.

Specifically, the content identification codes of the corresponding media asset content parties to which different resource identification codes belong are different, for example: the server 400 stores in advance a first correspondence between each resource identification code and the content identification code of the media asset content party. Thus, the server 400 can query the first correspondence according to the resource identifier, thereby determining the content identifier of the media asset content party. Because the authority identifiers of the authority information corresponding to different content identification codes of the same media asset content party (for example, the authority identifier corresponding to the juvenile program is a juvenile VIP, the authority identifier corresponding to the sports program is a sports VIP, etc.) are different, the authority identifier of the authority information of the media asset needs to be determined according to the content identification code, for example: the second correspondence between the content identification code and the rights identification of the rights information is stored in the server 400 in advance, so that the server 400 can determine the rights identification of the rights information corresponding to the media resource according to the content identification code. Then, the server 400 determines, according to the preconfigured user package list and the permission identifier, a target package list corresponding to the permission identifier, for example: the third correspondence between the permission identifier and the target package list is stored in the server 400 in advance, and after the server 400 obtains the permission identifier, the target package list corresponding to the permission identifier may be queried in the third correspondence. Further, target package information is determined based on the user representation and the target package list.

And S143, sending target package information to the television 1.

S144, receiving the actual package information sent by the television 1. Wherein the actual package information is generated according to the target package information, the target identification and the equipment identification code of the television 1.

And S145, sending address data carrying information for representing the actual package to the television 1.

In some examples, the address data includes any one of a long link address and a short link address. When the address data is a long-link address, the complexity of generating the two-dimensional code by the television 1 according to the long-link address is relatively high. At this time, when the server 400 sends display information carrying address data for representing actual package information to the television 1, it is also required to determine configuration information of the mobile terminal corresponding to the target identifier, and when the configuration information of the mobile terminal satisfies the configuration information for processing the two-dimensional code corresponding to the long link address, the server 400 sends display information carrying address data for representing actual package information to the television 1. When the configuration information of the mobile terminal does not meet the requirement of processing the configuration information of the two-dimensional code corresponding to the long link address, at this time, the server 400 generates a short link address corresponding to the actual package information, and because the complexity of the short link address is low, the mobile terminal can better identify the two-dimensional code corresponding to the short link address, so that the situation that the two-dimensional code is too complex due to excessive address data of the two-dimensional code and the user code sweeping experience is influenced is avoided.

As can be seen from the above, by adopting the media resource playing method provided by the embodiment of the present disclosure, if the user needs to open the playing authority of the media resource in the process of previewing the media resource, the user will not jump to the payment page at this time, but the floating layer displays the address data, such as the two-dimensional code corresponding to the address data, on the playing page displaying the media resource. Therefore, the user can use the mobile terminal to scan the two-dimensional code, so that the user can open the play authority of the media resource while watching the media resource, and the user experience is improved.

In some practical examples, as shown in fig. 10 in conjunction with fig. 4, S15 described above may be implemented specifically by S150-S155 described below.

S150, receiving payment data sent by the mobile terminal. The payment data comprise a target payment mode and address data, and one target payment mode corresponds to one target payment server.

In some examples, the television set 1, when displaying a play page of a media asset, floats layer display address data. In the process of previewing the media resource, the user views the film completely due to the limited preset duration of previewing the media resource. The user can use the mobile terminal to identify the address data displayed on the floating layer, and the mobile terminal sends payment data to the server 400 after identifying the address data, so that the process of opening the playing authority of the target identification playing media resource can be started.

S151, determining payment page data according to the address data. The payment page data comprises actual package information corresponding to the address data.

Specifically, the process of determining the payment page data by the server 400 according to the address data is the same as the process of determining the payment page data according to the address data in the example shown in fig. 3, and is not described herein.

And S152, sending payment page data to the mobile terminal.

S153, receiving the confirmed payment information sent by the target payment server. And the payment confirmation information is sent by the target payment server after receiving the payment operation and deducting the preset resources.

S154, opening the playing authority of the target identification playing media resource according to the payment confirmation information.

S155, sending an opening message to the television 1. The opening message is used for characterizing that the mobile terminal completes opening the authority of completely playing the media data.

In some examples, the server 400 informs the television 1 that the play right of the target identifier play media resource has been opened through a mechanism of message notification, so as to avoid that the television 1 polls whether to open the play right of the target identifier play media resource, generate excessive data processing pressure on the server 400, and on the other hand avoid that the television 1 occupies too much physical resources in the process of polling to inquire whether to open the play right of the target identifier play media resource, influence the play smoothness, and improve the experience of users.

In some examples, the preconfigured user package list includes one or more target package lists, the target package list includes at least one piece of actual package information, and the one piece of actual package information corresponds to one first user portrait result; referring to fig. 9, as shown in fig. 11, S142 may be implemented by the following S1420 to S1422.

S1420, determining a target package list according to the preconfigured user package list and the resource identification code.

Specifically, the process of determining the target package list according to the preconfigured user package list and the resource identifier is similar to the process of determining the target package list according to the preconfigured user package list and the resource identifier illustrated in S142, and is not repeated herein.

S1421, determining a second user portrait result according to the user portrait.

S1422, determining that the target package information is the actual package information corresponding to the first user portrait result which is the same as the second user portrait result according to the target package list corresponding to the resource identification code and the second user portrait result.

In some examples, the first user portrayal results correspond to each actual package information. And each user representation may generate a second user representation result, such as: the second user portrait result is that no member is opened, the target package list corresponding to the resource identification code comprises 2 pieces of actual package information, namely actual package information 1 and actual package information 2, wherein the actual package information 1 is shared by new users, the actual package information 2 is shared by old users, the first user portrait result corresponding to the actual package information 1 does not open any member, and the first user portrait result corresponding to the actual package information 2 is an opened member. Since the first user portrayal result is the same as the second user portrayal result, the target package information is determined to be the actual package information 1 corresponding to the first user portrayal result.

In some practical examples, as shown in fig. 12 in conjunction with fig. 11, S1420 described above may be implemented specifically by the following S14200-S14202.

S14200, determining the content identification code of the media asset content party corresponding to the media asset according to the resource identification code.

S14201, determining the authority identification of the authority information corresponding to the media resource according to the content identification code.

S14202, determining a target package list corresponding to the permission identification code according to the preconfigured user package list and the permission identification. Wherein one permission identifier corresponds to one target package list.

In some examples, the address data includes short link addresses; referring to fig. 12, as shown in fig. 13, S145 may be implemented by the following S1450 and S1451.

S1450, generating short link addresses corresponding to the actual package information according to the actual package information.

In some examples, to ensure accuracy of identification of address data, by reducing the complexity of the address data, such as: the server 400 randomly generates a unique short link address corresponding to the actual package information, so that when the mobile terminal identifies the short link address, the mobile terminal can refresh the identification accuracy and ensure the user experience because the complexity of the short link address is lower.

S1451, a short link address for representing the actual package information is sent to the television set 1.

In some practical examples, as shown in fig. 14 in conjunction with fig. 13, S1450 described above may be implemented specifically by S14500 and S14501 described below.

S14500, the actual package information is cached to the target position.

Specifically, in order to facilitate the mobile terminal to access, the server 400 caches the actual package information in the memory for a preset period of time, for example: after displaying the preset time length of the two-dimension code corresponding to the short link address, the television 1 releases the cached actual package information when the user does not recognize the two-dimension code through the mobile terminal.

S14501, based on the target position, generates a short link address corresponding to the target position.

In the following embodiments, the method according to the embodiments of the present application will be described by taking the main body of execution of the media playing method provided in the embodiments of the present disclosure as the television 1 and the server as the server 400 as an example.

The embodiment of the application provides a media asset playing method, as shown in fig. 4, which may include S30-S33.

S30, receiving a selection operation of the media resource control on the first page, and requesting media resource data corresponding to the media resource control from the server 400. The media resource data refers to audio and video data of media resources corresponding to the media resource control.

And S31, if the authority of playing the media asset data completely is not possessed, playing the media asset data in a playing window displayed in a full screen, and displaying a first control for indicating the address data on a floating layer above the playing window. The first control occupies an area smaller than a playing window, the first control is used for enabling the mobile terminal to scan codes and open the authority of completely playing the media data, and the playing window is configured to only play the media data with a time axis of a first duration in the playing media data.

S32, receiving an opening message sent by the server 400, wherein the opening message is used for representing that the mobile terminal completes the authority of opening the complete play media asset data.

And S33, responding to the opening message, automatically restarting the playing window to continue playing the media asset data at the playing time before restarting and cancel the display of the first control. The restarted playing window is configured to be capable of completely playing the media asset data.

In some practical examples, referring to fig. 4, as shown in fig. 9, the media asset playing method provided in the embodiment of the disclosure further includes: S34-S38.

S34, when receiving the selection operation of the media resource control on the first page and the television 1 does not have the right of completely playing the media resource data, package inquiry information is sent to the server 400. Wherein the package query information includes a target identification and a resource identification code of the media resource.

S35, receiving the target package information sent by the server 400. The target package information is determined according to the user portrait, a preconfigured user package list and a resource identification code, and the user portrait is determined according to the target identification.

S36, generating actual package information according to the target identification, the equipment identification code of the electronic equipment and the target package information.

And S37, transmitting actual package information to the server 400.

S38, receiving address data which is sent by the server 400 and is used for representing actual package information.

In some examples, the address data includes short link addresses; referring to fig. 9, S38 described above as shown in fig. 13 may be specifically implemented by S380 and S381 described below, and S31 described above may be specifically implemented by S320 described below.

S380, the short link address sent by the receiving server 400 and carrying information for representing the actual package.

S381, generating a two-dimensional code according to the short link address.

And S310, if the television 1 does not have the authority to completely play the media data, playing the media data in a playing window displayed in a full screen, and displaying a first control for indicating the two-dimensional code on a floating layer above the playing window.

In some practical examples, referring to fig. 4, as shown in fig. 9, the media asset playing method provided in the embodiment of the disclosure further includes: s339.

S39, displaying a second control for indicating the mobile terminal to complete the authority of opening the complete playing of the media asset data on the playing window according to the opening message. To achieve the above functions, it includes corresponding hardware structures and/or software modules that perform the respective functions. Those of skill in the art will readily appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as hardware or combinations of hardware and computer software. Whether a function is implemented as hardware or computer software driven hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

The embodiment of the application can divide the functional modules of the electronic device according to the method example, for example, each functional module can be divided corresponding to each function, and two or more functions can be integrated in one processing module. The integrated modules may be implemented in hardware or in software functional modules. It should be noted that, in the embodiment of the present application, the division of the modules is schematic, which is merely a logic function division, and other division manners may be implemented in actual implementation.

Embodiments of the present application provide a schematic structural diagram of a server 400. Including a communicator 101 and a processor 102.

A communicator 101, configured to receive first request information sent by a display device, where the first request information is used to request media resource data corresponding to a media resource control; a processor 102, configured to determine media asset data corresponding to the media resource control according to the first request information received by the communicator 101; a processor 102, further configured to control the communicator 101 to send media asset data to a display device; a processor 102, further configured to control the communicator 101 to send address data to the display device; the processor 102 is further configured to control the communicator 101 to send an open message to the display device in response to a code scanning operation of the mobile terminal on the first control; the first control is displayed on a floating layer above the playing window under the condition that the display equipment does not have the authority of completely playing the media data and the media data is played in the playing window displayed in a full screen mode, the occupied area of the first control is smaller than that of the playing window, the first control is used for indicating address data, and the opening message is used for representing that the mobile terminal completes the authority of opening the completely playing the media data.

In some examples, the communicator 101 is configured to receive package query information sent by an electronic device; wherein, the package inquiry information comprises a target identifier and a resource identifier of the media resource; a processor 102 for determining a user representation based on the target identification received by the communicator 101; processor 102, further configured to determine target package information based on the user representation, the preconfigured user package list, and the resource identifier received by communicator 101; processor 102, further configured to control communicator 101 to send target package information to the electronic device; the communicator 101 is further configured to receive actual package information sent by the electronic device; the actual package information is generated according to the target package information, the target identifier and the equipment identifier code of the electronic equipment; processor 102 is also operative to control communicator 101 to transmit address data to the electronic device carrying information characterizing the actual packages received by communicator 101.

In some implementable examples, the communicator 101 is also for receiving payment data sent by the mobile terminal; the payment data comprise a target payment mode and address data, and one target payment mode corresponds to one target payment server; the processor 102 is further configured to determine payment page data according to the address data received by the communicator 101; the payment page data comprises actual package information corresponding to the address data; the processor 102 is further configured to control the communicator 101 to send payment page data to the mobile terminal; the communicator 101 is further configured to receive the confirmed payment information sent by the target payment server and received by the communicator 101; the method comprises the steps that payment information is confirmed to be sent by a target payment server after receiving payment operation and deducting preset resources; the processor 102 is further configured to open a play right of the target identifier to play the media resource according to the payment confirmation information received by the communicator 101; a processor 102, further configured to control the communicator 101 to send an open message to the electronic device; the opening message is used for characterizing that the mobile terminal completes the authority of opening the complete playing of the media asset data.

In some examples, the preconfigured user package list includes one or more target package lists, the target package list includes at least one piece of actual package information, and the one piece of actual package information corresponds to one first user portrait result; a processor 102, specifically configured to determine a target package list according to a preconfigured user package list and a resource identification code received by the communicator 101; a processor 102, specifically configured to determine a second user representation result based on the user representation; the processor 102 is specifically configured to determine, according to the target package list corresponding to the resource identifier received by the communicator 101 and the second user portrait result, that the target package information is the actual package information corresponding to the first user portrait result that is the same as the second user portrait result.

In some practical examples, the processor 102 is specifically configured to determine, according to the resource identifier code received by the communicator 101, a content identifier code of a media asset content party corresponding to the media resource; the processor 102 is specifically configured to determine, according to the content identifier, a rights identifier of rights information corresponding to the media resource; the processor 102 is specifically configured to determine, according to a preconfigured user package list and a permission identifier, a target package list corresponding to the permission identifier code; wherein one permission identifier corresponds to one target package list.

In some examples, the address data includes short link addresses; the processor 102 is further configured to generate a short link address corresponding to the actual package information according to the actual package information; processor 102 is also configured to control communicator 101 to send short link addresses to the electronic device that characterize the actual package information.

In some examples, processor 102 is specifically configured to cache actual package information to a target location; the processor 102 is specifically configured to generate, based on the target location, a short link address corresponding to the target location.

All relevant contents of each step related to the above method embodiment may be cited to the functional descriptions of the corresponding functional modules, and their effects are not described herein.

Of course, the server 400 provided in the embodiment of the present application includes, but is not limited to, the above modules, for example, the server 400 may further include the memory 103. The memory 103 may be used to store program code for the server 400 and may also be used to store data generated by the server 400 during operation, such as data in write requests, etc.

As an example, in connection with fig. 3, the functions implemented by both the server 400 communication module 401 and the message service module 408 are the same as those of the communicator 101, the functions implemented by the commodity service module 402, the media asset service module 403, the user package service module 404, the two-dimensional code service module 405, the order service module 406, and the payment service module 407 are the same as those of the processor 102, and the functions implemented by the storage module 409 are the same as those of the memory 103.

The embodiment of the present application also provides a chip system, which can be applied to the server 400 in the foregoing embodiment. The system-on-chip includes at least one processor 1501 and at least one interface circuit 1502. The processor 1501 may be a processor in the server 400 described above. The processor 1501 and the interface circuit 1502 may be interconnected by wires. The processor 1501 may receive and execute computer instructions from the memory of the server 400 described above through the interface circuit 1502. The computer instructions, when executed by the processor 1501, may cause the server 400 to perform the steps performed by the server 400 in the embodiments described above. Of course, the system-on-chip may also include other discrete devices, which are not particularly limited in accordance with embodiments of the present application.

The embodiment of the application also provides a computer readable storage medium for storing the computer instructions executed by the server 400.

The embodiment of the present application also provides a computer program product, which includes the computer instructions executed by the server 400.

Embodiments of the present application provide a schematic structural diagram of a display device 200. Including a processor 201, a communicator 202 and a display 203.

A processor 201, configured to receive, at the communicator 202, a selection operation of a media resource control on the first page, and control the controller 202 to request media resource data corresponding to the media resource control from the server 400; the processor 201 is further configured to control the display 203 to play the media asset data in a playing window displayed in full screen if the permission to play the media asset data is not provided, and display a first control for indicating the address data on a floating layer above the playing window; the first control occupies an area smaller than a playing window, the first control is used for enabling the mobile terminal to scan codes and open the authority of completely playing the media data, and the playing window is configured to only play the media data with a time axis of a first duration in the playing media data; the communicator 202 is further configured to receive an activation message sent by the server 400, where the activation message is used to characterize that the mobile terminal completes the authority of activating the complete playing media asset data; the processor 201 is further configured to, in response to the activation message received by the communicator 202, control the display 203 to automatically restart the play window to continue playing the media asset data and cancel the display of the first control at the play time before restarting; the restarted playing window is configured to be capable of completely playing the media asset data.

In some practical examples, the processor 201 is further configured to control the communicator 202 to send package query information to the server if the communicator 202 receives a selection operation of the media resource control on the first page and does not have the right to play the media asset data completely. Wherein the package query information includes a target identification and a resource identification code of the media resource. The communicator 202 is further configured to receive the target package information sent by the server 400; the target package information is determined according to the user portrait, a preconfigured user package list and a resource identification code, and the user portrait is determined according to the target identification; processor 201 is further configured to generate actual package information according to the target identifier, the device identifier of the display device, and the target package information received by communicator 202; processor 201, further configured to control communicator 202 to send actual package information to server 400; the communicator 202 is further configured to receive address data sent by the server 400 and carrying information for characterizing an actual package.

In some examples, the address data includes short link addresses; the processor 201 is specifically configured to receive a short link address sent by the server 400 and carrying information for characterizing an actual package; the processor 201 is specifically configured to generate a two-dimensional code according to the short link address; the processor 201 is specifically configured to control the display 203 to display a first control for indicating the two-dimensional code on a floating layer above the playing window.

In some implementable examples, the processor 201 is further configured to display, on the play window, a second control for indicating that the mobile terminal has completed opening the right to completely play the media asset data according to the open message received by the communicator 202.

All relevant contents of each step related to the above method embodiment may be cited to the functional descriptions of the corresponding functional modules, and their effects are not described herein.

Of course, the display device 200 provided in the embodiment of the present application includes, but is not limited to, the above modules, for example, the display device 200 may further include the memory 204. The memory 204 may be used to store program code for the display device 200 and may also be used to store data generated by the display device 200 during operation, such as data in write requests, etc.

As an example, in connection with fig. 3, the functions implemented by both the acquisition module 210 and the transmission module 212 are the same as those of the communicator 202, the functions implemented by the processing module 211 are the same as those of the processor 201, the functions implemented by the display module 213 are the same as those of the display 203, and the functions implemented by the storage module 214 are the same as those of the memory 204.

The embodiment of the present application also provides a chip system that can be applied to the display device 200 in the foregoing embodiment. The system-on-chip includes at least one processor 2501 and at least one interface circuit 2502. The processor 2501 may be a processor in the display device 200 described above. The processor 2501 and interface circuit 2502 may be interconnected by wires. The processor 2501 may receive and execute computer instructions from the memory of the display device 200 described above through the interface circuit 2502. The computer instructions, when executed by the processor 2501, may cause the display device 200 to perform the steps performed by the display device 200 in the embodiments described above. Of course, the system-on-chip may also include other discrete devices, which are not particularly limited in accordance with embodiments of the present application.

The embodiment of the present application further provides a computer readable storage medium for storing computer instructions for operating the display device 200.

The embodiment of the present application also provides a computer program product, which includes the computer instructions for the display device 200 to operate.

The foregoing is merely a specific embodiment of the disclosure to enable one skilled in the art to understand or practice the disclosure. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown and described herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims (10)

1. A media asset playing method applied to a display device, comprising:

receiving a selection operation of a media resource control on a first page, and requesting media resource data corresponding to the media resource control from a server;

if the display equipment does not have the authority of completely playing the media data, playing the media data in a playing window displayed in a full screen mode, and displaying a first control for indicating address data on a floating layer above the playing window; the area occupied by the first control is smaller than the playing window, the first control is used for enabling the mobile terminal to scan codes and open the authority of completely playing the media data, and the playing window is configured to only play the media data with the time axis being the first duration in the media data;

Receiving an opening message sent by a server, wherein the opening message is used for characterizing that the mobile terminal completes the authority of opening the complete playing of the media data;

responding to the opening message, automatically restarting the playing window to continuously play the media data at the playing time before restarting and cancel the display of the first control; the restarted playing window is configured to play the media data completely.

2. The method for playing media assets according to claim 1, wherein if the display device does not have the right to completely play the media assets, playing the media assets in a playing window displayed in full screen, and before a first control for indicating address data is displayed on a floating layer above the playing window, the method further includes:

under the condition that the selection operation of the media resource control on the first page is received and the display equipment does not have the authority of completely playing the media resource data, package inquiry information is sent to a server; wherein the package query information comprises a target identifier and a resource identifier of the media resource;

receiving target package information sent by the server; the target package information is determined according to a user portrait, a pre-configured user package list and the resource identification code, and the user portrait is determined according to the target identification;

Generating actual package information according to the target identifier, the equipment identifier code of the display equipment and the target package information;

sending the actual package information to the server;

and receiving address data which is sent by the server and carries information used for representing the actual package.

3. The media playback method of claim 2, wherein the address data includes short link addresses;

the receiving the address data carrying the information for representing the actual package sent by the server comprises the following steps:

receiving a short link address which is sent by the server and carries information for representing the actual package;

generating a two-dimensional code according to the short link address;

the floating layer above the playing window is displayed with a first control for indicating address data, and the first control comprises:

and a first control for indicating the two-dimensional code is displayed on the floating layer above the playing window.

4. The method of claim 1, wherein in response to the open message, automatically restarting the playback window to continue playing the media data and canceling the display of the first control at a playback time prior to restarting, the method further comprising:

And displaying a second control for indicating that the mobile terminal completes opening the authority of completely playing the media data on the playing window according to the opening message.

5. A media resource playing method is characterized by comprising the following steps:

receiving first request information which is sent by display equipment and is used for requesting media resource data corresponding to a media resource control;

determining media resource data corresponding to the media resource control according to the first request information;

sending the media asset data to the display device;

transmitting address data to the display device;

responding to code scanning operation of the mobile terminal on the first control, and sending an opening message to the display equipment; the first control is displayed on a floating layer above a playing window under the condition that the display device does not have the authority to completely play the media data and the media data is played in the playing window displayed in a full screen mode, the occupied area of the first control is smaller than that of the playing window, the first control is used for indicating the address data, and the opening message is used for indicating that the mobile terminal completes the authority to open the completely played media data.

6. The media asset playing method according to claim 5, wherein the sending address data to the display device includes:

receiving package inquiry information sent by the display equipment; wherein the package query information comprises a target identifier and a resource identifier of the media resource;

determining a user portrait according to the target identifier;

determining target package information according to the user portrait, a preconfigured user package list and the resource identification code;

transmitting the target package information to the display device;

receiving actual package information sent by the display equipment; wherein the actual package information is generated according to the target package information, the target identifier and the device identifier code of the display device;

and sending address data carrying information used for representing the actual package to the display equipment.

7. A media asset playing device, comprising:

the processing unit is used for controlling the sending unit to request the server for media resource data corresponding to the media resource control when the receiving unit receives the selection operation of the media resource control on the first page;

the processing unit is further used for controlling the display unit to play the media data in a playing window displayed in a full screen mode if the authority of playing the media data completely is not possessed, and displaying a first control for indicating the address data on a floating layer above the playing window; the area occupied by the first control is smaller than the playing window, the first control is used for enabling the mobile terminal to scan codes and open the authority of completely playing the media data, and the playing window is configured to only play the media data with the time axis being the first duration in the media data;

The receiving unit is further configured to receive an activation message sent by the server, where the activation message is used to characterize that the mobile terminal completes activating the right of playing the media asset data completely;

the processing unit is further configured to control the display unit to automatically restart the playing window in response to the activation message received by the receiving unit, so as to continue playing the media data and cancel the display of the first control at the playing time before restarting; the restarted playing window is configured to play the media data completely.

8. A media asset playing device, comprising:

the receiving unit is used for receiving first request information which is sent by the display equipment and is used for requesting media resource data corresponding to the media resource control;

the processing unit is used for determining media resource data corresponding to the media resource control according to the first request information received by the receiving unit;

the processing unit is further used for controlling the sending unit to send the media asset data to the display equipment;

the processing unit is further used for controlling the sending unit to send address data to the display device;

the processing unit is further used for responding to the code scanning operation of the mobile terminal on the first control, and controlling the sending unit to send an opening message to the display equipment; the first control is displayed on a floating layer above a playing window under the condition that the display device does not have the authority to completely play the media data and the media data is played in the playing window displayed in a full screen mode, the occupied area of the first control is smaller than that of the playing window, the first control is used for indicating the address data, and the opening message is used for indicating that the mobile terminal completes the authority to open the completely played media data.

9. An electronic device, comprising: a memory and a processor, the memory for storing a computer program; the processor is configured to cause the electronic device to implement the media asset playing method of any one of claims 1 to 4 or cause the electronic device to implement the media asset playing methods of claims 5 and 6 when executing the computer program.

10. A computer readable storage medium, wherein a computer program is stored on the computer readable storage medium, which when executed by a computing device, causes the computing device to implement the media playback method of any one of claims 1-4, or causes the computing device to implement the media playback methods of claims 5 and 6.