CN116777486A - Processing method and system for configuration parameters - Google Patents

Processing method and system for configuration parameters Download PDF

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Publication number
CN116777486A
CN116777486A CN202310376660.9A CN202310376660A CN116777486A CN 116777486 A CN116777486 A CN 116777486A CN 202310376660 A CN202310376660 A CN 202310376660A CN 116777486 A CN116777486 A CN 116777486A
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marketing
initial
target
historical
configuration parameters
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吴权印
胡杰
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Alipay Hangzhou Information Technology Co Ltd
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Alipay Hangzhou Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/02Banking, e.g. interest calculation or account maintenance

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Abstract

According to the processing method and the processing system for the configuration parameters, the initial configuration parameters set by the configurator based on the target marketing plan and the historical data of the historical marketing activities related to the initial configuration parameters in the payment platform are obtained, then the initial configuration parameters and the historical data are matched to determine whether the initial configuration parameters are reasonable or not, and a matching result is output, so that the configurator can adjust the initial configuration parameters based on the matching result before the target marketing activities corresponding to the target marketing plan are implemented, and the configuration efficiency is improved.

Description

Processing method and system for configuration parameters
Technical Field
The present disclosure relates to the field of payment technologies, and in particular, to a method and a system for processing configuration parameters.
Background
Large banks often cooperate with paymate by setting up various marketing campaigns to facilitate user transactions. In the prior art, configuration parameters are generally provided by each big bank, and marketing activities are implemented by the payment platform according to the configuration parameters provided by the banks, so that the configuration efficiency is low and the experience is poor.
Therefore, a new method and system for processing configuration parameters are needed to improve the efficiency of parameter configuration.
Disclosure of Invention
The processing method and the processing system for the configuration parameters can improve the parameter configuration efficiency.
In a first aspect, the present disclosure provides a method for processing a configuration parameter, including: obtaining initial configuration parameters from a configuration platform, wherein the initial configuration parameters characterize a target marketing plan of a configurator; based on the initial configuration parameters, historical data related to the initial configuration parameters are obtained through a payment platform; matching the initial configuration parameters with the historical data, and determining a matching result; and outputting the matching result.
In some embodiments, the initial configuration parameters include a target marketing mode and an initial total budget, an initial total marketing time and an initial total marketing target corresponding to the target marketing mode, and the target marketing plan includes planning to complete the initial total marketing target within the initial total marketing time by using the initial total budget through the payment platform in the target marketing mode.
In some embodiments, the historical data includes at least one set of historical marketing data corresponding to the target marketing pattern, each set of historical marketing data in the at least one set of historical marketing data includes a historical sub-budget and its corresponding historical sub-target, the historical sub-budget including a historical budget corresponding to a single historical marketing target in a historical marketing campaign, the historical sub-target including a number of historical marketing targets completed within a single marketing time under the historical sub-budget.
In some embodiments, the matching the initial configuration parameters with the historical data, determining a matching result includes: determining an initial configuration target based on the initial configuration parameters, wherein the initial configuration target comprises an initial sub-budget and a corresponding initial sub-target thereof, the initial sub-budget comprises an initial budget corresponding to a single initial marketing target, and the initial sub-target comprises the number of initial marketing targets planned to be completed in a single marketing time; and matching the initial configuration target with the at least one set of historical marketing data to obtain a matching result.
In some embodiments, the matching the initial-configuration target with the at least one set of historical marketing data to obtain a matching result includes: determining that the initial configuration target matches at least one of the at least one set of historical marketing data, determining that the matching result is a match; or determining that the initial configuration target is not matched with the at least one set of historical marketing data, and determining that the matching result is not matched.
In some embodiments, the determining that the initial-configuration target matches at least one of the at least one set of historical marketing data comprises: determining that at least one historical marketing data exists in the at least one set of historical marketing data, the corresponding historical sub-budget being less than the initial sub-budget and the corresponding historical sub-goal being greater than the initial sub-goal; the determining that none of the initial-configuration targets match the at least one set of historical marketing data comprises: determining that there is no historical marketing data in the at least one set of historical marketing data that corresponds to the historical sub-budget being less than the initial sub-budget and that corresponds to the historical sub-objective being greater than the initial sub-objective.
In some embodiments, after determining that the matching result is not matching, the matching the initial configuration parameter with the historical data, determining the matching result further includes: based on the historical data and the initial configuration parameters, at least one target configuration scheme corresponding to the initial configuration parameters is obtained, the matching result further comprises the at least one target configuration scheme, and the at least one target configuration scheme comprises at least one of target total budget, target total marketing time and target total marketing target corresponding to the target marketing mode.
In some embodiments, the matching the initial configuration parameter with the history data, determining a matching result, further includes: based on the historical data and the initial configuration parameters, at least one target configuration scheme corresponding to the initial configuration parameters is obtained, the matching result further comprises the at least one target configuration scheme, and the at least one target configuration scheme comprises at least one of target total budget, target total marketing time and target total marketing target corresponding to the target marketing mode.
In some embodiments, the targeted marketing pattern includes at least one of newly added binding users, newly added active users, and facilitating a transaction amount.
In some embodiments, the initial configuration parameters further include at least one of an initial offer amount, an initial configuration crowd, and an initial marketing scenario corresponding to the target marketing mode.
In a second aspect, the present disclosure also provides a processing system for configuring parameters, including: at least one memory storing at least one set of instructions; and at least one processor communicatively coupled to the at least one memory, wherein, when the processing system of the configuration parameters is running, the at least one processor reads and executes the at least one instruction set and performs the method of the first aspect described above as directed by the at least one instruction set.
According to the processing method and the processing system for the configuration parameters provided by the specification, the initial configuration parameters set by the configurator based on the target marketing plan and the historical data of the historical marketing activities related to the initial configuration parameters in the payment platform are obtained, then the initial configuration parameters and the historical data are matched to determine whether the initial configuration parameters are reasonable or not, and a matching result is output, so that the configurator can adjust the initial configuration parameters based on the matching result before the target marketing activities corresponding to the target marketing plan are implemented, and the configuration efficiency is improved.
Other functions of the configuration parameter processing method and system provided in the present specification will be partially listed in the following description. The following numbers and examples presented will be apparent to those of ordinary skill in the art in view of the description. The inventive aspects of the methods and systems for processing configuration parameters provided herein may be best explained by practicing or using the methods, apparatus, and combinations described in the detailed examples below.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present description, the drawings that are needed in the description of the embodiments will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present description, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 shows an application scenario of a method for processing configuration parameters according to an embodiment of the present disclosure;
FIG. 2 is a schematic diagram of the hardware architecture of a processing system with configuration parameters according to an embodiment of the present disclosure;
FIG. 3 illustrates a flow chart of a method of processing configuration parameters provided in accordance with an embodiment of the present disclosure;
FIG. 4 illustrates a configuration page schematic provided in accordance with an embodiment of the present description;
FIG. 5 illustrates a schematic diagram of a coupon payment provided according to an embodiment of the present description; and
fig. 6 shows a schematic diagram of an output matching result provided according to an embodiment of the present specification.
Detailed Description
The following description is presented to enable one of ordinary skill in the art to make and use the invention, and is provided in the context of a particular application and its requirements. Various modifications to the disclosed embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments and applications without departing from the spirit and scope of the disclosure. Thus, the present description is not limited to the embodiments shown, but is to be accorded the widest scope consistent with the claims.
The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting. For example, as used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. The terms "comprises," "comprising," "includes," and/or "including," when used in this specification, are taken to specify the presence of stated integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
These and other features of the present specification, as well as the operation and function of the related elements of structure, as well as the combination of parts and economies of manufacture, may be significantly improved upon in view of the following description. All of which form a part of this specification, reference is made to the accompanying drawings. It is to be expressly understood, however, that the drawings are for the purpose of illustration and description only and are not intended as a definition of the limits of the description. It should also be understood that the drawings are not drawn to scale.
The flowcharts used in this specification illustrate operations implemented by systems according to some embodiments in this specification. It should be clearly understood that the operations of the flow diagrams may be implemented out of order. Rather, operations may be performed in reverse order or concurrently. Further, one or more other operations may be added to the flowchart. One or more operations may be removed from the flowchart.
For convenience of description, the present specification explains terms that may appear in the following description:
marketing campaign: marketing developed around activities takes the activities as carriers, so that enterprises obtain promotion of brands or increase of sales, and the marketing method is a marketing mode for promoting sales. Marketing campaigns come in a variety of forms, such as, for example, expanding user groups, promoting user activity and facilitating user transactions, etc., marketing campaigns that relate to transactions, marketing campaigns that attract advertisement clicks, marketing campaigns that preempt market shares, etc. In the scheme, the marketing activities particularly refer to marketing activities related to transactions, such as expanding user groups, promoting user liveness, promoting user transactions and the like.
The configuration method comprises the following steps: an organizer of a marketing campaign, the configurator specifying each bank when the marketing campaign is a marketing campaign related to transactions such as expanding a user population, promoting user activity, and promoting user transactions. For convenience of description, the configuration party refers to each bank in the scheme.
Binding: the account number of the user on the payment platform and the account number of the user on the configurator are bound together, so that after the user finishes binding, the user can directly deduct fees from the bound account number of the configurator when paying through the account number of the payment platform, and simultaneously, funds on the account number of the user on the payment platform can be extracted into the account number of the configurator. Further, the user may also authorize binding his account number at the paymate with the account numbers of a plurality of different configurators. For example, assuming that the configuration party is a bank, after the account number X0 of the user X at the payment platform and the account number (bank card number) of the user X at the bank are X1, the user X binds X0 and X1 through authorization, the user can directly pay from X1 when paying through X0, and at the same time, the funds of the user at X0 can also be extracted into X1. Further, assuming that the account number of the user X at the bank 1 is X1, and the account number of the bank 2 is X2, after the user X binds X0 with X1 and X0 with X2 respectively through authorization, the user may choose to pay directly from X1 or X2 through X0, and at the same time, the funds of the user X at X0 may also choose to be extracted into X1 or X2.
Active: the user is authorized to complete the binding of the account number of the payment platform and the account number of the configurator, if the user pays through the payment platform by using the bound configurator account number within the preset time of the payment platform, the user is active in the configurator state corresponding to the payment platform; if the user does not pay by using the bound configurator account number through the payment platform within the preset time of the payment platform, the user is inactive in the configurator state corresponding to the payment platform. For example, assuming that the account number of the user X at the bank 1 is X1, the account number of the user X at the bank 2 is X2, the user X binds X0 with X1 and X0 with X2 respectively through authorization, the preset time is one month, and if the user pays for one month by using X1 through the payment platform, the state of the user X to the bank 1 at the payment platform is active; if the user has not paid for using X2 by the paymate within a month, the user X is inactive with bank 2 at the paymate. It should be noted that the above "one month" is only an exemplary illustration, and the configuration party may set and change the preset time.
Amount of transaction (Gross Merchandise Volume, GMV): the user is authorized to complete the binding of the account number of the payment platform and the account number of the configurator, and the user uses the account number bound with the configurator to pay the amount through the payment platform within the preset time. The GMV may include a paid amount and an unpaid amount. For example, assuming that the configurator is a bank, the user X pays the total amount of money from X1 when the user X pays through X0 after the user X binds X0 and X1 through authorization with the account X0 of the paymate and the account X1 of the user X at the bank.
Fig. 1 shows an application scenario 001 of a processing method of configuration parameters according to an embodiment of the present disclosure. As shown in fig. 1, the application scenario 001 may include: user 10, client 20, configurator 50, configuration platform 60, paymate 30, and processing system 40 for configuring parameters.
The user 10 may be a consumer or a buyer. Client 20 may be the medium for user 10 to interact with paymate 30. As shown in fig. 1, client 20 may be communicatively coupled to paymate 30. In some embodiments, the client 20 may include a mobile device, a tablet, a laptop, a built-in device of a motor vehicle, or the like, or any combination thereof.
Wherein the configurator 50 may be a financial institution. The financial institution may include large banks. In some embodiments, the financial institution may also be a financial institution, or the like. For ease of understanding, the present embodiment will be described using the configuration party 50 as an example of a bank.
Configuration platform 60 may be a terminal device of configurator 50. Configurator 50 may interact with paymate 30 and processing system 40 for configuration parameters via configuration platform 60. In some embodiments, configuration platform 60 may display a configuration page through which configuration party 50 may perform parameter configuration. In some embodiments, configuration platform 60 may also receive a configuration page returned by processing system 40 for the configuration parameters. In some embodiments, the configuration platform 60 may include a mobile device, a tablet, a laptop, a built-in device of a motor vehicle, or the like, or any combination thereof. Paymate 30 may enable monetary payments, cash flows, funds clearing, query statistics among users 10 (consumers or buyers), banks, and merchants (sellers) through communications, computer, and information security technologies. Paymate 30 is a "intermediate" platform for the funds of the user and merchant during the transaction. In the transaction through the payment platform 30, after the user 10 purchases goods or services from the merchant, the payment is made using the account number of the payment platform 30, and the payment platform 30 notifies the seller of the arrival of the payment, performs shipping or provides services after determining that the payment is successful; after receiving the goods or receiving the service, the user 10 notifies the paymate 30 to pay to the merchant, and the paymate transfers the money to the merchant. Paymate 30 may also be a platform for marketing campaign enforcement. I.e., the marketing campaign planned by configurator 50 may be conducted through paymate 30. Paymate 30 may push marketing campaigns to users 10 via clients 20 to facilitate user 10 completing marketing plans.
The account number of the user 10 at the payment platform 30 and the account number of the user 10 at the bank may be bound, so that the user 10 may transfer in or out funds between the account number of the payment platform 30 and the bank card of the bank, and thus the user 10 may select to pay by using the account number of the payment platform 30 or select to pay by using the bank card of the bound bank when paying by using the account number of the payment platform 30.
In general, a bank establishes a target marketing plan according to its own operation requirements, and the target marketing plan includes completing an initial marketing total target in an initial marketing total time by using an initial total budget through the payment platform in the target marketing mode. For example, the target marketing plan may be: the bank plan finishes the initial marketing total target of 10 thousands of users with the newly added binding user quantity of the bank card through a payment platform within 30 days of the initial total marketing time by 100 ten thousand yuan of initial total budget; for another example, the target marketing program may also be: the bank plans to complete the initial marketing total target of 15 ten thousand people of the bank card active users through the payment platform within 60 days of the initial total marketing time with 200 ten thousand yuan of initial total budget; for another example, the marketing program may be: the bank plans to complete the initial marketing total goal of 5000 ten thousand yuan GMV through the payment platform within 30 days of the initial total marketing time with 300 ten thousand yuan of initial total budget.
As banks typically lack the channel and flow to reach users, the banks may complete the target marketing program by cooperating with paymate 30, i.e., developing a target marketing campaign at paymate 30 that corresponds to the target marketing program.
The processing system 40 for configuration parameters may be used to perform the processing method for configuration parameters provided in the present description. The processing system 40 of the configuration parameters may store data or instructions for performing the processing methods of the configuration parameters described herein and may execute or be used to perform the data or instructions. In some embodiments, the processing system 40 for configuring parameters may include a hardware device having a data information processing function and a program necessary to drive the hardware device to operate. In some embodiments, the processing system 40 for the configuration parameters may be integrated with the paymate 30 on the same device. In some embodiments, processing system 40 for the configuration parameters may also exist as a stand-alone computing device independent of paymate 30. At this point, however, communication may be implemented between processing system 40 and paymate 30 based on a communication interface.
Fig. 2 is a schematic diagram showing a hardware configuration of a processing system 40 with configuration parameters according to an embodiment of the present disclosure.
The processing system 40 for configuring parameters includes at least one memory 430 and at least one processor 420. In some embodiments, processing system 40 for configuring parameters may also include a communication port 450 and an internal communication bus 410.
Internal communication bus 410 may connect the different system components including memory 430 and processor 420.
Memory 430 may include a data storage device. The data storage device may be a non-transitory storage medium or a transitory storage medium. For example, the data storage device may include one or more of a disk 432, a Read Only Memory (ROM) 434, or a Random Access Memory (RAM) 436. Memory 430 also includes at least one set of instructions stored in the data storage device. The instructions are computer program code that may include programs, routines, objects, components, data structures, procedures, modules, etc. that perform the methods of processing the configuration parameters provided herein.
Communication port 450 is used to configure the data communication between processing system 40 and the outside world. For example, processing system 40 for configuration parameters may receive data packets from paymate 30 via communication port 450. The communication port 450 may be a wired communication port or a wireless communication port.
The at least one processor 420 communicates with at least one memory 430 over an internal communication bus 410. The at least one processor 420 is configured to execute the at least one instruction set, and when the at least one processor 420 executes the at least one instruction set, the processing system 40 for configuration parameters implements the method for processing configuration parameters provided herein. The processor 420 may perform all the steps involved in the method of processing the configuration parameters. The processor 420 may be in the form of one or more processors, in some embodiments the processor 420 may include one or more hardware processors, such as microcontrollers, microprocessors, reduced Instruction Set Computers (RISC), application Specific Integrated Circuits (ASICs), application specific instruction set processors (ASIPs), central Processing Units (CPUs), graphics Processing Units (GPUs), physical Processing Units (PPUs), microcontroller units, digital Signal Processors (DSPs), field Programmable Gate Arrays (FPGAs), advanced RISC Machines (ARM), programmable Logic Devices (PLDs), any circuit or processor capable of executing one or more functions, or the like, or any combination thereof. For illustrative purposes only, only one processor 420 is depicted in the processing system 40 of the configuration parameters in this specification. It should be noted, however, that the processing system 40 for configuring parameters in this specification may also include multiple processors, and thus, the operations and/or method steps disclosed in this specification may be performed by one processor as described in this specification, or may be performed jointly by multiple processors. For example, if the processor 420 of the processing system 40 configuring the parameters performs steps a and B in this description, it should be understood that steps a and B may also be performed by two different processors 420 in combination or separately (e.g., a first processor performs step a, a second processor performs step B, or the first and second processors perform steps a and B together).
Fig. 3 shows a flowchart of a processing method S100 for a configuration parameter according to an embodiment of the present disclosure. As described above, the processing system 40 for configuration parameters may execute the processing method S100 for configuration parameters of the present specification. As shown in fig. 3, the method S100 may include:
s110: initial configuration parameters are obtained from a configuration platform.
Wherein the initial configuration parameters may characterize a targeted marketing program of the configurator 50. The initial configuration parameters may be provided by the configurator 50 through the configuration platform 60. The initial configuration parameters may include a target marketing pattern and its corresponding initial total budget, initial total marketing time, and initial total marketing goal. The target marketing plan comprises the step of completing the initial marketing total target in the initial marketing total time by using the initial total budget through the payment platform in the target marketing mode. Wherein, the target marketing mode may include: at least one of binding, activating and accelerating the transaction amount. The new binding may include a marketing style targeted to facilitate the user binding of the bank card of the configurator 50. For example, the payment platform 30 uses the initial total budget to conduct a marketing campaign within the initial marketing total time, using the number of users of the bank cards of the newly added binding configurator 50 as the initial marketing total target. The newly added activity may include marketing approaches that target facilitating transactions by users of the bank cards bound to the configurator 50 through the bound bank cards. For example, by using the initial total budget, the paymate 30 uses the newly increased number of users transacting with the bank card of the bound configurator 50 as the initial marketing total target in the initial marketing total time to conduct a marketing campaign. The facilitating a transaction amount may include a marketing campaign targeted to facilitating a user's transaction total. For example, by using the initial total budget, the paymate 30 may conduct a marketing campaign using the amount of transactions conducted using the bank cards of the bound configurators 50 as the initial marketing total target for the initial marketing total time.
Processing system 40 for the configuration parameters may obtain the initial configuration parameters from configuration party 50. In particular, processing system 40 for configuration parameters may obtain the initial configuration parameters from configuration platform 60. Configuration platform 60 may communicate with processing system 40 for configuration parameters and paymate 30 to enable data interactions.
Fig. 4 shows a schematic view of a configuration page. As shown in fig. 4, the processing system 40 for configuration parameters may provide the configuration party 50 with a corresponding configuration page, and after the configuration party 50 sets the initial configuration parameters on the configuration page and confirms the submission, the processing system 40 for configuration parameters may obtain the initial configuration parameters.
In some embodiments, the target marketing pattern and its corresponding initial total budget, initial total marketing time, and initial total marketing goal are parameters that the configurator 50 must set when making the initial configuration.
In some embodiments, the initial-configuration parameters may further include: at least one of preferential amount corresponding to the target marketing mode, target configuration crowd, target marketing scene, bank account type and preset card BIN limit. In some embodiments, the initial configuration parameters may further include: bank name, target marketing campaign name, coupon name, etc. The setting of these parameters described above is optional. For optional parameters, the configuration party 50 may or may not set itself, with default values provided by the processing system 40 for the configuration parameters.
In some embodiments, for ease of operation, for optional configuration parameters, processing system 40 for the configuration parameters may label special symbols (such as asterisks) ahead of it to indicate that configuration party 50 must set; for optional configuration parameters, the configurator 50 may choose to set or assume default values based on its own needs.
Bank name: typically, the bank will fill in information such as a bank name when the paymate registers 30 to register an account number, so the paymate 30 can obtain a default value of the bank name through the account number.
Target marketing campaign name: for managing targeted marketing campaigns conducted by banks through the paymate 30, not presented to the user 10, visible to the banks, and not visible to the user 10. For example: a bank-summer 8-fold activity. The default value may be "bank name + marketing campaign sequence number," where the marketing campaign sequence number indicates the ordering of the targeted marketing campaign by bank a in chronological order for the marketing campaign to be launched at paymate 30, e.g., bank a launched 20 marketing campaign at paymate 30, then the target marketing campaign sequence number is 21.
Bank account number type: the type of bank card that may participate in the activity, support selection of credit card, debit card, or both, default to both.
Presetting a card BIN limit: the first 6-11 digits of the bank card number are limited, for example: 622578 62258890, 622588912, default values are unlimited.
Preferential amount: is the incentive awarded by the configurator 50 through the paymate 30 to the individual users 10 who participated in the targeted marketing program and met the conditions described above through the paymate 30. The issuing mode of the preferential amount can comprise the following steps: full limit, discount, random, general red packet, etc. The bank or paymate 30 may select an appropriate offer (or offers) based on the targeted marketing. For the preferential manner of full-limit reduction, when the current amount of money consumed by the user 10 through the payment platform 30 by adopting the bank card bound with the payment platform 30 is greater than or equal to the P element, the Q element is reduced on the basis of the P element during actual payment, namely the user actually pays the P-Q element. For example, as shown in fig. 5, for a "full 200 minus 10" offer, user X consumes 208 yuan through paymate 30 using a bank card bound to paymate 30, and 10 yuan can be subtracted during actual payment, and the user's actual payment amount is 198 yuan. Discount offer for discount offer: the user 10 currently uses a bank card bound to the payment platform 30 to consume P elements through the payment platform 30, and when P is greater than or equal to the minimum consumption amount K, Q folds can be paid on the basis of P in actual payment, that is, the actual payment amount of the user 10 is p×q. For example, for a "full 200 ninety" offer, k=200, user X actually consumes 300 more than 200, and can enjoy the ninety offer while actually paying, with user X actually paying 270. For the random reduction preference mode, the user 10 consumes P elements through the payment platform 30 by adopting a bank card bound with the payment platform 30, wherein P is larger than or equal to the lowest consumption threshold K element, and the random amount in the range Q1-Q2 elements can be reduced during actual payment. For example, for a "full 100 random 1-10" offer, user X actually pays 111-100-ary greater than the lowest consumption threshold, and may randomly subtract a random amount within 1-10-ary at the time of actual payment. The general red packet is as follows: the user 10 who satisfies the target marketing campaign can get the general red packet in advance and use the general red packet to directly deduct when paying currently, or the user 10 who satisfies and participates in the target marketing campaign can get the general red packet when paying currently is completed, and the general red packet can be deducted when paying next time. The bank may create a corresponding generic red-envelope campaign from its own marketing program, for example: binding cards to send red packets, live cards to send red packets, paying attention to bank numbers, applying for opening cards to send red packets, newly-added cards to send red packets and the like. The user 10 can get the general red envelope in advance in the above-described manner. The generic red envelope may support a variety of delivery modes, such as: the user 10 may enter the pick-up page through the two-dimensional code scan code provided by the payment platform 30, and for example, the bank may also make the pick-up page by itself and complete the issuing of the universal red packet through interaction with the interface of the payment platform 30. The default value can be calculated by the target marketing mode and the corresponding initial total budget, initial total marketing time and initial total marketing target.
Preferential display name: the name visible in the checkout counter, payment results page of paymate 30 is visible to user 10. For example: bank a is full 200 minus 20. The default value may be "bank name + offer".
Configuration crowd: the bank may designate users participating in the targeted marketing campaign by configuring the marketing crowd at paymate 30, that is, paymate 30 may send targeted marketing campaign related messages only for the configured marketing crowd. For example, for any user Y in the configured marketing crowd, the relevant push of the target marketing campaign will be received in the relevant message of paymate 30, or the relevant push of the target marketing campaign will be received by user Y in the APP or bank number of the bank, and the relevant push of the target marketing campaign cannot be received by other users not in the marketing crowd. The default value may be a full platform user.
Marketing scenarios: and a plurality of scenes except non-consumption scenes such as financial accounting, rendering, recharging and the like. For example: the online consumption scenes such as life payment such as water, electricity, gas and the like, mobile phone fee recharging, movie ticket purchasing, car taking payment, credit card repayment and the like; for another example, an offline consumption scenario is specified for offline store consumption; for another example, the default value may be a full scene including all the selectable scenes described above.
By way of example, assuming paymate Z, bank a, marketing plan 1 for bank a is: the total budget is 100 ten thousand yuan, 10 ten thousand people of newly bound users are completed within 30 days, and the marketing activity 1 of the payment platform 30 corresponding to the marketing plan 1 is configured as follows: the target marketing mode is newly added binding, the initial total budget is 100 ten thousand yuan, the initial marketing total time is 30 days, the initial marketing total target is 10 ten thousand people of newly added binding user number, and the preferential amount is as follows: the general red package is 5-membered, the marketing scene is a full scene, and the configuration crowd is a full platform user.
The initial configuration parameters may further include: restrictions of participating users, such as: frequency of participation limits, i.e., the number of times each user may participate in a targeted marketing campaign per day or week, as well as, for example: the participation limit, i.e., the upper limit of the total number of times each user may participate during the entire targeted marketing campaign. The processing system 40 for configuring parameters can also comprehensively determine whether the user is the same natural person according to multiple dimensions such as the same mobile phone number, the same certificate number, the same mobile phone equipment number, the same bank card number and the like. As shown in fig. 3, the method S100 may further include:
s130: based on the initial configuration parameters, historical data related to the initial configuration parameters is obtained through a payment platform.
The actual marketing results of each of the plurality of historical marketing campaigns that the bank has developed over the past time through paymate 30 relative to the current targeted marketing campaign are referred to as a set of historical marketing data. The actual marketing results include: in the historical marketing mode, the actual total budget is utilized by the paymate 30 to actually complete the total marketing goal within the actual total marketing time. For each set of historical marketing data, the processing system 40 of the configuration parameters may obtain the historical data associated with the initial configuration parameters by obtaining an associated arithmetic average, because the arithmetic average may reflect the general level of the statistical objects, may represent the centralized location of the statistical objects, and thus the arithmetic average obtained by the associated historical data may represent the consumption rules of the user 10 for the marketing campaign, thereby having instructive significance for the targeted marketing campaign. In some embodiments, the historical data includes at least one set of historical marketing data corresponding to the targeted marketing pattern. Each set of historical marketing data in the at least one set of historical marketing data includes a historical component budget and its corresponding historical component goal. The historical budgets comprise historical budgets corresponding to single historical marketing targets in the historical marketing activities. The historical split targets include a number of historical marketing targets completed within a single marketing time under the historical split budget.
For ease of understanding, assuming that the bank's historical marketing campaigns together comprise N groups, the actual marketing results of each historical marketing campaign and its corresponding historical marketing data are shown in Table 1 below.
TABLE 1
Because the total historical marketing targets corresponding to different historical marketing modes are different, the meanings of the corresponding historical marketing data are different. Therefore, the following describes the history marketing data corresponding to different history marketing modes and the obtaining modes thereof in detail.
As shown in table 2, for the history marketing mode of newly added binding and the actual total marketing target of actually completed binding user number, the corresponding history budget=actual total budget/actual newly added binding user number, which indicates the history budget corresponding to each newly added binding user, can be understood as: average the preferential amount which each newly added binding user needs to give, and the unit is yuan/person; corresponding historical score target = actual newly-added bound user number/actual total marketing time, representing the average daily newly-added bound user number unit as a person/day. For the history marketing mode of newly-increased activity and the actual total marketing completion target of the actually-increased active user number, the corresponding history budget = actual total budget/actual newly-increased active user number, which represents the corresponding history budget of each newly-increased active user, can be understood as: average the preferential amount which each newly added active user needs to give, and the unit is yuan/person; corresponding historical score target = actual newly-added active user number/actual total marketing time, which represents the average newly-added active user number per day, in terms of people per day. For the historical marketing mode of promoting GMV and the actual completed marketing total target of actually completed GMV, the corresponding historical sub-budget=actual total budget/number of actually completed GMV units, which represents the historical budget corresponding to each completed GMV unit, can be understood as: the unit of the preferential amount required to be given for completing the transaction amount of each unit is a meta/GMV unit; the corresponding historical score target = number of GMV units actually completed/actual total marketing time, which represents the average number of GMV units completed per day in GMV units per day. It should be noted that in some embodiments, the GMV units may be per unit or may be greater, such as 10 units, 20 units, 100 units, 200 units, 300 units, etc.
TABLE 2
In some embodiments, the historical data may be historical data of the current configurator 50. In some embodiments, the historical data may also be historical data of other configurators than the current configurator 50.
It should be noted that, when the bank does not conduct the marketing campaign on the payment platform 30 or the number of times of conducting the marketing campaign is smaller than the preset number of times, the corresponding historical marketing data cannot be obtained or is too small to play a statistical role due to the fact that there is no historical marketing campaign of the corresponding bank or the data volume of the historical marketing campaign of the corresponding bank is too small, and at this time, the processing system 40 configured with the parameters may also use the actual marketing results of the historical marketing campaigns in the same marketing manner of other banks to obtain the corresponding historical marketing data.
S150: and matching the initial configuration parameters with the historical data, and determining a matching result.
According to the obtained mode of the historical data, the historical data can be reflected in the past time, and the payment (consumption) habits of users in the process of multiple groups of historical marketing activities, so that the historical marketing data has a certain guiding significance for the parameter configuration of the target marketing activities. Thus, for a target marketing campaign that has not yet been performed, paymate 30 may match the corresponding initial configuration parameters with the historical data, determine a match, and re-implement the target marketing campaign if the match is a match; under the condition that the matching result is unmatched, the initial configuration parameters can be adjusted in advance based on the historical data, so that the adjusted target configuration parameters are matched with the historical data, the target marketing plan can be successfully completed with higher probability, the probability that the situation that the marketing total targets cannot be completed within the marketing total time according to the total budget in the marketing activity process is effectively reduced, and the parameter configuration efficiency is improved.
Based on this, in some embodiments, the matching the initial configuration parameters with the historical data, determining a matching result, includes: determining an initial configuration target based on the initial configuration parameters; and matching the initial configuration target with the at least one set of historical marketing data to obtain a matching result. The initial configuration targets include an initial sub-budget and corresponding initial sub-targets, the initial sub-budget including an initial budget corresponding to a single initial marketing target, the initial sub-targets including a number of initial marketing targets planned to be completed within a single marketing time. That is, in order to determine a matching result of the initial configuration parameter and the history data, a corresponding initial configuration target may be obtained based on the initial configuration parameter, then an initial sub-budget in the initial configuration target is compared with a history sub-budget in the history marketing data, then the initial sub-target in the initial configuration target is compared with the history sub-target in the history marketing data, and a matching result of the initial configuration parameter and the history data is obtained based on the comparison result.
TABLE 3 Table 3
Because a plurality of groups of history marketing data exist, when matching is performed, if a group of history marketing data is matched with the initial configuration target, the history marketing activity corresponding to the history marketing data is completed, and the history marketing data is considered to meet the initial configuration parameters corresponding to the initial configuration target of the matching condition; if no set of historical marketing data can be matched with the initial configuration target, the fact that no completed historical marketing activity is matched with the initial configuration parameter is indicated, and the initial configuration parameter is considered to be difficult to complete. Based on this, in some embodiments, the matching the initial-configuration target with the at least one set of historical marketing data results in a matching result includes: determining that the initial configuration target matches at least one of the at least one set of historical marketing data, determining that the matching result is a match; or determining that the initial configuration target is not matched with the at least one set of historical marketing data, and determining that the matching result is not matched.
In some embodiments, the determining that the initial-configuration target matches at least one of the at least one set of historical marketing data comprises: determining that at least one historical marketing data exists in the at least one set of historical marketing data, the corresponding historical sub-budget being less than the initial sub-budget and the corresponding historical sub-goal being greater than the initial sub-goal; the determining that none of the initial-configuration targets match the at least one set of historical marketing data comprises: determining that there is no historical marketing data in the at least one set of historical marketing data that corresponds to the historical sub-budget being less than the initial sub-budget and that corresponds to the historical sub-objective being greater than the initial sub-objective.
For example, assuming that the target marketing mode is newly added binding, the initial configuration target and the plurality of sets of historical marketing data are shown in table 4, the historical marketing data 1 exists, the historical sub-budget 1 is smaller than the initial sub-budget, and the historical sub-target 1 is larger than the initial sub-target, so that the initial configuration target is matched with the historical marketing data 1.
TABLE 4 Table 4
For example, assuming that the target marketing mode is newly active, the initial configuration target and the plurality of sets of historical marketing data are as shown in table 5, no historical marketing data exists to satisfy that the historical sub-budget is smaller than the initial sub-budget and the historical sub-target is larger than the initial sub-target, and therefore, no historical marketing data matched with the initial configuration target exists.
TABLE 5
Furthermore, under the condition that the number of the groups of the historical marketing data is enough, a corresponding relation diagram of the historical component budget and the historical component target can be obtained through fitting according to the plurality of groups of the historical marketing data. The processing system 40 configured with the parameters may obtain the budget corresponding to the initial target based on the map of the correspondence between the budget and the target. If the partial budget corresponding to the initial partial target is smaller than the initial partial budget, the initial partial target can be implemented by using less partial budgets than the initial partial budget, and therefore, the initial configuration parameters are matched with the historical data; if the partial budget corresponding to the initial partial target is larger than the initial partial budget, the initial partial target is required to be implemented by using more partial budgets than the initial partial budget, and therefore, the initial configuration parameters are not matched with the historical data; alternatively, the processing system 40 of the configuration parameter may obtain a target corresponding to the initial budget based on the corresponding relationship between the historical budget and the historical target, and if the target corresponding to the initial budget is greater than the initial target, it indicates that the target that can be implemented with the initial budget is greater than the initial target, so that the initial configuration parameter matches the historical data, and if the target corresponding to the initial budget is less than the initial target, it indicates that the initial target cannot be implemented with the initial budget, so that the initial configuration parameter does not match the historical data.
If the matching result is not matching, the target marketing plan is considered to be incomplete. In some embodiments, processing system 40 for configuration parameters may provide a more rational configuration scheme for configurator 50 in the event that a match is confirmed as not matching. Thus, step S150 may further include: based on the historical data and the initial configuration parameters, at least one target configuration scheme corresponding to the initial configuration parameters is obtained, the matching result further comprises the at least one target configuration scheme, and the at least one target configuration scheme comprises at least one of target total budget, target total marketing time and target total marketing target corresponding to the target marketing mode.
For the case where there is no historical marketing data satisfying the historical sub-budget being less than the initial sub-budget and the historical sub-goal being greater than the initial sub-goal, the processing system 40 for the configuration parameters may obtain the at least one goal configuration scheme in a number of ways, which the present embodiments do not limit. For example, the initial marketing total time and the initial marketing total target are kept unchanged, and the target configuration scheme of the target total budget is obtained by increasing the total budget based on the initial marketing total budget. Specifically, a historical partial budget that is greater than and closest to the initial partial budget may be obtained, and a target total budget is derived based on the historical partial budget that is greater than and closest to the initial partial budget and the initial marketing total target. For another example, the initial marketing total budget and the initial marketing total goal are kept unchanged, and the target marketing total time goal configuration scheme is obtained by adding total time based on the initial marketing total time. Specifically, a historical score target corresponding to a historical score budget which is larger than and closest to the initial score budget can be obtained, and the target marketing total time is obtained based on the historical score target and the initial marketing total target. For another example, the initial total marketing time may be kept unchanged, and the initial total budget and the initial total marketing goal may be adjusted to obtain a goal configuration scheme. Specifically, a historical target less than and closest to the initial target can be obtained, a target marketing total target is obtained based on the historical target less than and closest to the initial target and the initial marketing total time, and a target total budget is obtained based on a historical target budget and a target marketing total target corresponding to the historical target less than and closest to the initial target.
In some embodiments, when the match results in a match, processing system 40 for the configuration parameters may also provide a more rational configuration scheme for configurator 50 based on the initial configuration parameters. Therefore, when the matching result is matching, step S150 may also include: based on the historical data and the initial configuration parameters, at least one target configuration scheme corresponding to the initial configuration parameters is obtained, the matching result further comprises the at least one target configuration scheme, and the at least one target configuration scheme comprises at least one of target total budget, target total marketing time and target total marketing target corresponding to the target marketing mode. For example, the at least one target configuration scheme may be: the method comprises the steps of keeping the initial marketing total time and the initial marketing total target unchanged, reducing the initial total budget to the target total budget, or keeping the initial total budget and the initial marketing total target unchanged, and reducing the initial marketing total time to the target marketing total time.
In some embodiments, if the bank further configures at least one of an initial offer amount, an initial configuration crowd, and an initial marketing scenario corresponding to the target marketing mode, the processing system 40 of the configuration parameter may further determine whether the initial total budget, the initial marketing total time, and the initial marketing total target match with at least one of the initial offer amount, the initial configuration crowd, and the initial marketing scenario, and output a second matching result if the initial total budget, the initial marketing total time, and the initial marketing total target match; in the event that the initial total budget, initial total marketing time, and initial total marketing goal do not match, the processing system 40 of the configuration parameters may also determine whether the at least one goal configuration scheme, the historical data, and at least one of the initial offer amount, the initial configuration crowd, and the initial marketing scenario match, and output a second match result. The matching results also include a second matching result.
In some embodiments, in a case that the second matching result is not a match, the matching result may further include at least one second target configuration scheme, and the second target configuration scheme may include: and at least one of target preferential amount, target configuration crowd and target marketing scene corresponding to the target marketing mode.
S170: and outputting the matching result.
After obtaining the matching results for the initial configuration parameters, the processing system 40 for the configuration parameters may display the matching results to the bank. In some embodiments, the processing system 40 for configuring parameters may display the matching result of the initial configuration parameters on the configuration page by means of a pop-up dialog box, for example, as shown in fig. 6A, display "initial configuration parameters match", for example, as shown in fig. 6B, "initial configuration parameters do not match, please reconfigure", further, in the case of the initial configuration parameters match, may display at least one better target configuration scheme, for example, as shown in fig. 6C, "initial configuration parameters match, may display" provide you with a more reasonable target configuration scheme—target configuration scheme 1: the initial total marketing time and the initial total marketing target are kept unchanged, and the initial total budget is reduced to the target total budget. Target configuration scheme 2: the initial total budget and the initial marketing total target are kept unchanged, and the initial marketing total time is reduced to the target marketing total time. ". In case the initial configuration parameters do not match, at least one target configuration scheme may also be displayed, for example, as shown in fig. 6D, "initial configuration parameters do not match, please reconfigure, provide you with a more reasonable target configuration scheme-target configuration scheme 1: keeping the initial total marketing time and the initial total marketing target unchanged, and adjusting the initial total budget to the target total budget. Target configuration scheme 2: keeping the initial marketing total time unchanged, adjusting the initial total budget to the target total budget, and adjusting the initial marketing total target to the target marketing total target. ".
Therefore, according to the processing method and the processing system for the configuration parameters, provided by the specification, the initial configuration parameters set by the bank based on the target marketing plan and the related historical data are obtained, then the initial configuration parameters and the historical data are matched, and the matching result is determined and output, so that before the target marketing activity corresponding to the target marketing plan is not implemented, the bank can adjust the initial configuration parameters based on the matching result, the probability of the situation that the target marketing plan cannot be implemented in the implementation process of the target marketing activity can be effectively reduced, and the efficiency of the configuration parameters is improved.
Another aspect of the present disclosure provides a non-transitory storage medium storing at least one set of executable instructions for performing a method of processing a configuration parameter. When executed by a processor, the executable instructions direct the processor to perform the steps of the method S100 of processing configuration parameters described herein. In some possible implementations, aspects of the specification can also be implemented in the form of a program product including program code. The program code is for causing the processing system 40 for configuration parameters to perform the steps of the processing method S100 for configuration parameters described in the present specification when the program product is run on the processing system 40 for configuration parameters. The program product for implementing the above-described method may employ a portable compact disc read only memory (CD-ROM) comprising program code and may run on the processing system 40 for configuring parameters. However, the program product of the present specification is not limited thereto, and in the present specification, the readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system. The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. The readable storage medium can be, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. The computer readable storage medium may include a data signal propagated in baseband or as part of a carrier wave, with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A readable storage medium may also be any readable medium that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing. Program code for carrying out operations of the present specification may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the processing system 40 of the configuration parameter, partly on the processing system 40 of the configuration parameter, as a stand-alone software package, partly on the processing system 40 of the configuration parameter, partly on a remote computing device, or entirely on the remote computing device.
The foregoing describes specific embodiments of the present disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.
In view of the foregoing, it will be evident to a person skilled in the art that the foregoing detailed disclosure may be presented by way of example only and may not be limiting. Although not explicitly described herein, those skilled in the art will appreciate that the present description is intended to encompass various adaptations, improvements, and modifications of the embodiments. Such alterations, improvements, and modifications are intended to be proposed by this specification, and are intended to be within the spirit and scope of the exemplary embodiments of this specification.
Furthermore, certain terms in the present description have been used to describe embodiments of the present description. For example, "one embodiment," "an embodiment," and/or "some embodiments" means that a particular feature, structure, or characteristic described in connection with the embodiment may be included in at least one embodiment of the present description. Thus, it is emphasized and should be appreciated that two or more references to "an embodiment" or "one embodiment" or "an alternative embodiment" in various portions of this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined as suitable in one or more embodiments of the invention.
It should be appreciated that in the foregoing description of embodiments of the present specification, various features have been combined in a single embodiment, the accompanying drawings, or description thereof for the purpose of simplifying the specification in order to assist in understanding one feature. However, this is not to say that a combination of these features is necessary, and it is entirely possible for a person skilled in the art to label some of the devices as separate embodiments to understand them upon reading this description. That is, embodiments in this specification may also be understood as an integration of multiple secondary embodiments. While each secondary embodiment is satisfied by less than all of the features of a single foregoing disclosed embodiment.
Each patent, patent application, publication of patent application, and other materials, such as articles, books, specifications, publications, documents, articles, etc., cited herein are hereby incorporated by reference. All matters are to be interpreted in a generic and descriptive sense only and not for purposes of limitation, except for any prosecution file history associated therewith, any and all matters not inconsistent or conflicting with this document or any and all matters not complaint file histories which might have a limiting effect on the broadest scope of the claims. Now or later in association with this document. For example, if there is any inconsistency or conflict between the description, definition, and/or use of terms associated with any of the incorporated materials, the terms in the present document shall prevail.
Finally, it is to be understood that the embodiments of the application disclosed herein are illustrative of the principles of the embodiments of the present specification. Other modified embodiments are also within the scope of this specification. Accordingly, the embodiments disclosed herein are by way of example only and not limitation. Those skilled in the art can adopt alternative arrangements to implement the application in the specification based on the embodiments in the specification. Therefore, the embodiments of the present specification are not limited to the embodiments precisely described in the application.

Claims (11)

1. A method of processing configuration parameters, comprising:
obtaining initial configuration parameters from a configuration platform, wherein the initial configuration parameters characterize a target marketing plan of a configurator;
based on the initial configuration parameters, historical data related to the initial configuration parameters are obtained through a payment platform;
matching the initial configuration parameters with the historical data, and determining a matching result; and
and outputting the matching result.
2. The method of claim 1, wherein the initial configuration parameters include a target marketing pattern and its corresponding initial total budget, an initial total marketing time, and an initial total marketing goal, the target marketing plan including planning to complete the initial total marketing goal within the initial total marketing time using the initial total budget by the paymate in the target marketing pattern.
3. The method of claim 2, wherein the historical data comprises at least one set of historical marketing data corresponding to the targeted marketing pattern, each set of historical marketing data in the at least one set of historical marketing data comprising a historical component budget and its corresponding historical component goal,
the historical budgets comprise historical budgets corresponding to single historical marketing targets in the historical marketing activities,
the historical split targets include a number of historical marketing targets completed within a single marketing time under the historical split budget.
4. The method of claim 3, the matching the initial configuration parameters to the historical data, determining a match result, comprising:
determining an initial configuration target based on the initial configuration parameters, wherein the initial configuration target comprises an initial sub-budget and a corresponding initial sub-target thereof, the initial sub-budget comprises an initial budget corresponding to a single initial marketing target, and the initial sub-target comprises the number of initial marketing targets planned to be completed in a single marketing time; and
and matching the initial configuration target with the at least one set of historical marketing data to obtain a matching result.
5. The method of claim 4, wherein said matching the initial-configuration target with the at least one set of historical marketing data results in a match comprising:
Determining that the initial configuration target matches at least one of the at least one set of historical marketing data, determining that the matching result is a match; or alternatively
And determining that the initial configuration target is not matched with the at least one set of historical marketing data, and determining that the matching result is not matched.
6. The method of claim 5, wherein,
the determining that the initial-configuration target matches at least one of the at least one set of historical marketing data comprises:
determining that at least one historical marketing data exists in the at least one set of historical marketing data, the corresponding historical sub-budget being less than the initial sub-budget and the corresponding historical sub-goal being greater than the initial sub-goal;
the determining that none of the initial-configuration targets match the at least one set of historical marketing data comprises:
determining that there is no historical marketing data in the at least one set of historical marketing data that corresponds to the historical sub-budget being less than the initial sub-budget and that corresponds to the historical sub-objective being greater than the initial sub-objective.
7. The method of claim 5, wherein after determining that the match result is not a match, the matching the initial configuration parameters to the historical data, determining a match result, further comprises:
Based on the historical data and the initial configuration parameters, at least one target configuration scheme corresponding to the initial configuration parameters is obtained, the matching result further comprises the at least one target configuration scheme, and the at least one target configuration scheme comprises at least one of target total budget, target total marketing time and target total marketing target corresponding to the target marketing mode.
8. The method of claim 4, wherein said matching the initial configuration parameters to the historical data, determining a match result, further comprises:
based on the historical data and the initial configuration parameters, at least one target configuration scheme corresponding to the initial configuration parameters is obtained, the matching result further comprises the at least one target configuration scheme, and the at least one target configuration scheme comprises at least one of target total budget, target total marketing time and target total marketing target corresponding to the target marketing mode.
9. The method of claim 2, wherein the targeted marketing pattern comprises at least one of a newly added binding user, a newly added active user, and a facilitation of a deal amount.
10. The method of claim 2, wherein the initial configuration parameters further comprise at least one of an initial offer amount, an initial configuration crowd, and an initial marketing scenario corresponding to the target marketing pattern.
11. A processing system for configuring parameters, comprising:
at least one memory storing at least one set of instructions; and
at least one processor in communication with the at least one memory, wherein the at least one processor reads and executes the at least one instruction set and performs the method of any one of claims 1 to 10 as directed by the at least one instruction set when the processing system of configuration parameters is running.
CN202310376660.9A 2023-03-31 2023-03-31 Processing method and system for configuration parameters Pending CN116777486A (en)

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