CN116757741A - Retail sales promotion method, device, computer equipment and readable storage medium - Google Patents
Retail sales promotion method, device, computer equipment and readable storage medium Download PDFInfo
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Abstract
The application discloses a retail sales promotion method, a device, computer equipment and a readable storage medium, which relate to the technical field of retail sales promotion, and are characterized in that a retail bill is acquired through POS (point of sale) cashing, sales promotion activity definition is loaded according to the retail bill, whether dates and stores on the retail bill meet the sales promotion activity definition is judged, if yes, a sales promotion activity meeting the conditions and all sales promotion rewards and superposition groups meeting the conditions are obtained, all sales promotion rewards and superposition groups meeting the conditions are packaged into objects, and are converted into json character strings to be returned to a client; and the client converts the json character string into objects, executes rewards meeting the conditions in sequence, and returns the execution result to POS cashing after the execution is completed. The method provided by the application can realize various promotion scenes, and the promotion scheme can be directly realized through configuration without custom development.
Description
Technical Field
The application relates to the technical field of retail sales promotion, in particular to a retail sales promotion method, a device, computer equipment and a readable storage medium.
Background
Retail sales promotion refers to an operation of promoting sales of products in such ways as price reduction, presentation, lottery drawing, sales promotion, and the like, with the purpose of selling goods. Retail promotions are mainly divided into terminal promotions and network promotions. The terminal sales promotion mainly refers to sales promotion of a store, and mainly aims at terminal sales of commodities; the network sales promotion is a marketing mode for promoting, displaying and popularizing commodities through the Internet, improving brand awareness and expanding product influence.
Terminal promotions are generally divided into seasonal activities and holiday activities, and the upcoming holiday or related activities are promoted and promoted through important nodes such as holidays, so that the purchasing desire of consumers is increased. Most of the existing network promotions are enumeration definitions of promotions, and when executing the promotions, the enumeration definitions of the promotions are analyzed and calculated so as to obtain the execution results of the promotions. However, the sales promotion is enumerated and defined, the expansibility is not strong, the coupling degree with the service is high, free superposition of the sales promotion cannot be realized, and complex sales promotion scenes cannot be realized, so that custom development is often required.
Disclosure of Invention
Therefore, the application provides a retail sales promotion method, a device, a computer device and a readable storage medium, which are used for solving the problems that the sales promotion method in the prior art is not strong in expansibility, high in service coupling degree, incapable of realizing free superposition of sales promotion and incapable of realizing complex sales promotion scenes.
In order to achieve the above object, the present application provides the following technical solutions:
in a first aspect, a retail promotional method comprises:
acquiring a retail bill through POS (point of sale) cashing;
loading a promotional program definition according to the retail ticket; the promotional program definition includes conditions and rewards, the conditions including public conditions and private conditions;
judging whether the date and store on the retail bill meet the sales promotion definition;
if yes, obtaining a sales promotion meeting the conditions;
obtaining all promotion rewards and superposition groups meeting the conditions according to the public conditions and the private conditions matched with the promotion activity indexes;
packaging all promotion rewards and superposition groups meeting the conditions to the object;
converting the object into json character strings and returning the json character strings to the client; and the client converts the json character string into an object, executes rewards meeting the conditions in sequence, and returns an execution result to the POS for cashing after the execution is completed.
Preferably, the method specifically includes the steps of:
judging whether the time stamp of the memory record is consistent with the time stamp defined by the promotion activity;
if not, updating the cache;
if so, the promotion conditions are cached and an index is created.
Preferably, the awards satisfying the condition are sequentially executed in the order of single item > series > integer > multiple points.
Preferably, the single item rewards are executed specifically as follows:
according to single commodity circulation, matching single commodity sales promotion in the object, executing specific sales promotion rewards, and if the execution is successful, setting the corresponding commodity detailed list as the executed sales promotion; judging whether a superposition group is defined, if the superposition group is not defined, not executing superposition, and then removing the sales promotion commodity corresponding to the single product, the series, the whole product and the multiple points; if the stack group is defined, the merchandise is not removed, and the stack rewards are continuously executed.
Preferably, the series rewards are executed specifically as follows:
according to the serial commodity circulation, matching serial sales promotion in the object, executing sales promotion rewards, and if the sales promotion rewards are executed successfully, setting the corresponding commodity menu as executed sales promotion; judging whether a superposition group is defined, if the superposition group is not defined, not executing superposition, and then removing the sales promotion commodity corresponding to the single product, the series, the whole product and the multiple points; if the stack group is defined, the merchandise is not removed, and the stack rewards are continuously executed.
Preferably, the whole order and multiple point rewards are executed specifically as follows:
according to the whole bill commodity circulation, whole bill sales promotion in the object is matched, specific sales promotion rewards are executed, and if the sales promotion is successful, the corresponding commodity detailed bill is set to be executed; judging whether a superposition group is defined, if the superposition group is not defined, not executing superposition, and then removing sales promotion corresponding commodities corresponding to single products, series, whole products and multiple points; if the overlay is defined, the merchandise is not removed and the overlay rewards are continued to be executed.
Preferably, the POS receives the execution result and then changes the retail bill; the change includes changing the price, amount, additional gift, additional trading purchase, and gift certificate of the retail bill.
In a second aspect, a retail promotional device comprises:
the retail bill acquisition module is used for acquiring retail bill through POS (point of sale) cashing;
the loading module is used for loading a promotion definition according to the retail bill; the promotional program definition includes conditions and rewards, the conditions including public conditions and private conditions;
the judging module is used for judging whether the date and store on the retail bill meet the sales promotion definition or not; if yes, obtaining a sales promotion meeting the conditions;
the index module is used for obtaining all promotion rewards and superposition groups meeting the conditions according to the public conditions and the private conditions matched with the promotion activity indexes;
the packaging module is used for packaging all promotion rewards and superposition groups meeting the conditions to the object;
the object conversion module is used for converting the object into a json character string and returning the json character string to the client; and the client converts the json character string into an object, executes rewards meeting the conditions in sequence, and returns an execution result to the POS for cashing after the execution is completed.
In a third aspect, a computer device includes a memory storing a computer program and a processor implementing the steps of a retail sales promotion method when the computer program is executed.
In a fourth aspect, a computer readable storage medium has stored thereon a computer program which when executed by a processor performs the steps of a retail sales promotion method.
Compared with the prior art, the application has at least the following beneficial effects:
the application provides a retail sales promotion method, a device, computer equipment and a readable storage medium, which are characterized in that a retail bill is acquired through POS cashing, whether dates and stores on the retail bill meet sales promotion definition is judged according to sales promotion definition loading of the retail bill, if yes, a sales promotion meeting the conditions is obtained, all sales promotion rewards and superposition groups meeting the conditions are obtained according to public conditions and private conditions matched with sales promotion indexes, all sales promotion rewards and superposition groups meeting the conditions are packaged into objects, and are converted into json character strings to be returned to a client; and the client converts the json character string into objects, executes rewards meeting the conditions in sequence, and returns the execution result to POS cashing after the execution is completed. The method provided by the application can realize various promotion scenes, and the promotion scheme can be directly realized through configuration without custom development.
Drawings
In order to more intuitively illustrate the prior art and the application, several exemplary drawings are presented below. It should be understood that the specific shape and configuration shown in the drawings are not generally considered limiting conditions in carrying out the application; for example, those skilled in the art will be able to make routine adjustments or further optimizations for the addition/subtraction/attribution division, specific shapes, positional relationships, connection modes, dimensional proportion relationships, and the like of certain units (components) based on the technical concepts and the exemplary drawings disclosed in the present application.
FIG. 1 is a schematic diagram of a sales promotion definition structure of a method, apparatus, computer device and readable storage medium for retail sales promotion according to the present application;
fig. 2 is a flowchart of a retail sales promotion method according to a first embodiment of the present application.
Detailed Description
The application will be further described in detail by means of specific embodiments with reference to the accompanying drawings.
In the description of the present application: unless otherwise indicated, the meaning of "a plurality" is two or more. The terms "first," "second," "third," and the like in this disclosure are intended to distinguish between the referenced objects without a special meaning in terms of technical connotation (e.g., should not be construed as emphasis on the degree of importance or order, etc.). The expressions "comprising", "including", "having", etc. also mean "not limited to" (certain units, components, materials, steps, etc.).
The terms such as "upper", "lower", "left", "right", "middle", etc. are generally used herein for convenience of visual understanding with reference to the drawings and are not to be construed as absolute limitations on the positional relationship of the actual product. Such changes in the relative positional relationship without departing from the technical idea of the present application are also considered as the scope of the present application.
Referring to fig. 1, fig. 1 provides a sales promotion definition for a retail sales promotion method, apparatus, computer device and readable storage medium, including a sales promotion definition, a sales promotion order definition and adjustment, a sales promotion overlay definition and a sales promotion verification.
Promotional campaign definition
The promotional program definition abstracts the execution elements of the promotion, including conditions and rewards.
Wherein the conditions include:
date condition: the date condition includes a time period or a fixed period;
time period: namely, the medicine is effective for a long time from the day of the month of the year to the day of the month of the year;
fixed period: fixed time period of a certain day, legal holidays, member days, member birthdays or N days before and after.
Object condition: all customers, membership card ranges, membership lists, birthday members, or non-members;
store conditions: a store list, store classification, area, or retail center;
goods conditions: individual items, ranges of items (either by list or by collection or categorization) or; enclose (include, by list or collection or classification);
statistics field: per quantity, per pre-prize amount, or per post-prize amount;
the reaching condition is as follows: numerical ranges (ladder settings) or conditional ranges.
The above conditions can be classified into public conditions, which act on all rewards, and private conditions, which act on corresponding rewards. The conditions and rewards can be combined arbitrarily, and various promotion rewards can be formed.
The rewards include:
special price class: the method comprises the steps of fixing special price of the goods and step-by-step reaching of the quantity special price of the goods;
discount class; including a fixed discount for the goods, a step arrival discount for the quantity and amount of the goods;
a preferential class; the method comprises the following steps of article fixing preference, article quantity and amount stepped arrival preference;
a gift class; including fixed gift of the goods, number of goods and stepped amount of money gift of the amount (may be a voucher);
changing the purchase type; including fixed exchange of goods, quantity of goods and stepped amount of money exchange (which can be a cash coupon).
2. Promotion sequence definition and adjustment
The promotion sequence definition and adjustment refers to promotion type sequence of promotion execution, and rules of single item > series > whole item > multiple points are adopted; between promotions of the same type, the system gives default order execution while the user customizes the order of execution.
3. Promotional overlay definition
The promotion superposition definition refers to the execution of promotion rewards, and the system defaults to non-superposition execution; support manual custom adjustment of any overlapping combinations between different promotional rewards;
4. sales promotion verification
After the sales promotion is defined, the user can conduct sales promotion verification to verify whether the sales promotion meets the expected result.
The above together form the definition of a universal promotion. According to the definition design of the promotion framework, conditions and rewards are abstracted, users can freely define rewards, and the conditions of random collocation of rewards can be freely defined, and the execution sequence of rewards can be freely defined, and promotion superposition can be freely executed, so that promotion of any combination can be realized, no matter how complex the promotion is required, how much rewards are used, and how complex the rewards are superposed and executed can be realized through the framework of the application.
Example 1
Referring to fig. 2, the present embodiment provides a retail sales promotion method, including:
s1: acquiring a retail bill through POS (point of sale) cashing;
s2: loading a promotional campaign definition based on the retail ticket; the promotional program definition includes conditions and rewards, the conditions including public conditions and private conditions;
specifically, when the sales promotion definition is loaded according to the retail bill, whether the time stamp of the memory record is consistent with the time stamp of the sales promotion definition is judged; if not, updating the cache; if the conditions are consistent, the promotion conditions are cached and the index is created, so that the subsequent matching of the conditions is more efficient.
S3: judging whether the date and store on the retail bill meet the sales promotion definition;
specifically, when sales promotion matching is performed, whether the current retail list date meets the total single date range condition of the sales promotion is judged, and whether the current retail list store belongs to the sales promotion store condition is judged.
S4: if yes, obtaining a sales promotion meeting the conditions;
s5: obtaining all promotion rewards and superposition groups conforming to the conditions according to the public conditions and the private conditions matched with the promotion activity indexes;
s6: packaging all promotion rewards and superposition groups meeting the conditions to the object;
s7: converting the object into json character strings and returning the json character strings to the client; the client converts the json character string into objects, executes rewards meeting the conditions in sequence, and returns the execution result to POS cashing after the execution is completed.
Specifically, the cache data is taken when the conditions are matched, the conditions can be matched efficiently according to the index of the cache data, and if any one of the conditions is not satisfied, no promotion is executed.
More specifically, rewards satisfying the condition are sequentially executed in the order of single item > series > integer > multiple points.
The method specifically comprises the following steps of:
according to single commodity circulation, matching single commodity sales promotion in the object, executing specific sales promotion rewards, and if the execution is successful, setting the corresponding commodity detailed list as the executed sales promotion; judging whether a superposition group is defined, if the superposition group is not defined, not executing superposition, and then removing sales promotion commodities corresponding to single products, series, whole products and multiple points so as to prevent multiple execution; if the stack group is defined, the merchandise is not removed, and the stack rewards are continuously executed.
The series rewards are executed specifically as follows:
according to the serial commodity circulation, matching serial sales promotion in the object, executing sales promotion rewards, and if the sales promotion rewards are executed successfully, setting the corresponding commodity menu as executed sales promotion; judging whether a superposition group is defined, if the superposition group is not defined, not executing superposition, and then removing sales promotion commodities corresponding to single products, series, whole products and multiple points so as to prevent multiple execution; if the stack group is defined, the merchandise is not removed, and the stack rewards are continuously executed.
The method for executing the whole order and multiple point rewards comprises the following specific steps:
according to the whole bill commodity circulation, whole bill sales promotion in the object is matched, specific sales promotion rewards are executed, and if the sales promotion is successful, the corresponding commodity detailed bill is set to be executed; judging whether a superposition group is defined, if the superposition group is not defined, not executing superposition, and then removing sales promotion corresponding to single products, series, whole products and multiple points so as to prevent multiple execution; if the overlay is defined, the merchandise is not removed and the overlay rewards are continued to be executed.
Finally, after POS receives the execution result, the POS changes the retail bill; the change includes changing the price, amount, additional gift, additional trading purchase, and gift certificate of the retail bill.
According to the retail sales promotion method provided by the embodiment, the sales promotion execution elements are abstracted into various conditions and various rewards, and various sales promotion requirements and sales promotion scenes can be realized by adding the definition of sales promotion sequence and the superposition definition of sales promotion. When the promotion scheme is expanded, the promotion scheme can be directly realized through configuration, and custom development is not needed.
Example two
The present embodiment provides a retail sales promotion apparatus including:
the retail bill acquisition module is used for acquiring retail bill through POS (point of sale) cashing;
the loading module is used for loading a promotion definition according to the retail bill; the promotional program definition includes conditions and rewards, the conditions including public conditions and private conditions;
the judging module is used for judging whether the date and store on the retail bill meet the sales promotion definition or not; if yes, obtaining a sales promotion meeting the conditions;
the index module is used for obtaining all promotion rewards and superposition groups meeting the conditions according to the public conditions and the private conditions matched with the promotion activity indexes;
the packaging module is used for packaging all promotion rewards and superposition groups meeting the conditions to the object;
the object conversion module is used for converting the object into a json character string and returning the json character string to the client; and the client converts the json character string into an object, executes rewards meeting the conditions in sequence, and returns an execution result to the POS for cashing after the execution is completed.
Specific limitations regarding a retail promotional device may be found in the above description of a retail promotional method, and are not repeated here.
Example III
The present embodiment provides a computer device comprising a memory storing a computer program and a processor implementing the steps of a retail sales promotion method when the computer program is executed.
Example IV
The present embodiment provides a computer readable storage medium having a computer program stored thereon, characterized in that the computer program when executed by a processor implements the steps of a retail sales promotion method.
Any combination of the technical features of the above embodiments may be performed (as long as there is no contradiction between the combination of the technical features), and for brevity of description, all of the possible combinations of the technical features of the above embodiments are not described; these examples, which are not explicitly written, should also be considered as being within the scope of the present description.
The application has been described above with particularity and detail in connection with general description and specific embodiments. It should be understood that numerous conventional modifications and further innovations may be made to these specific embodiments, based on the technical concepts of the present application; but these conventional modifications and further innovations may also fall within the scope of the claims of the present application as long as they do not depart from the technical spirit of the present application.
Claims (10)
1. A method of retail sales promotion comprising:
acquiring a retail bill through POS (point of sale) cashing;
loading a promotional program definition according to the retail ticket; the promotional program definition includes conditions and rewards, the conditions including public conditions and private conditions;
judging whether the date and store on the retail bill meet the sales promotion definition;
if yes, obtaining a sales promotion meeting the conditions;
obtaining all promotion rewards and superposition groups meeting the conditions according to the public conditions and the private conditions matched with the promotion activity indexes;
packaging all promotion rewards and superposition groups meeting the conditions to the object;
converting the object into json character strings and returning the json character strings to the client; and the client converts the json character string into an object, executes rewards meeting the conditions in sequence, and returns an execution result to the POS for cashing after the execution is completed.
2. The retail promotional method according to claim 1, wherein said loading promotional program definition according to said retail ticket comprises in particular:
judging whether the time stamp of the memory record is consistent with the time stamp defined by the promotion activity;
if not, updating the cache;
if so, the promotion conditions are cached and an index is created.
3. The retail sales promotion method according to claim 1, wherein the sequentially executing rewards satisfying the condition is executed in order of single item > series > integer > multiple points.
4. A retail promotional method according to claim 3, characterised in that the single item rewards are performed in particular by:
according to single commodity circulation, matching single commodity sales promotion in the object, executing specific sales promotion rewards, and if the execution is successful, setting the corresponding commodity detailed list as the executed sales promotion; judging whether a superposition group is defined, if the superposition group is not defined, not executing superposition, and then removing the sales promotion commodity corresponding to the single product, the series, the whole product and the multiple points; if the stack group is defined, the merchandise is not removed, and the stack rewards are continuously executed.
5. A retail promotional method according to claim 3, characterised in that the execution of the series rewards is in particular:
according to the serial commodity circulation, matching serial sales promotion in the object, executing sales promotion rewards, and if the sales promotion rewards are executed successfully, setting the corresponding commodity menu as executed sales promotion; judging whether a superposition group is defined, if the superposition group is not defined, not executing superposition, and then removing the sales promotion commodity corresponding to the single product, the series, the whole product and the multiple points; if the stack group is defined, the merchandise is not removed, and the stack rewards are continuously executed.
6. A retail promotional method according to claim 3, characterised in that the performance of integer and multiple point rewards is in particular:
according to the whole bill commodity circulation, whole bill sales promotion in the object is matched, specific sales promotion rewards are executed, and if the sales promotion is successful, the corresponding commodity detailed bill is set to be executed; judging whether a superposition group is defined, if the superposition group is not defined, not executing superposition, and then removing sales promotion corresponding commodities corresponding to single products, series, whole products and multiple points; if the overlay is defined, the merchandise is not removed and the overlay rewards are continued to be executed.
7. The retail sales promotion method of claim 1, wherein the POS cashing changes the retail ticket upon receiving an execution result; the change includes changing the price, amount, additional gift, additional trading purchase, and gift certificate of the retail bill.
8. A retail promotional device comprising:
the retail bill acquisition module is used for acquiring retail bill through POS (point of sale) cashing;
the loading module is used for loading a promotion definition according to the retail bill; the promotional program definition includes conditions and rewards, the conditions including public conditions and private conditions;
the judging module is used for judging whether the date and store on the retail bill meet the sales promotion definition or not; if yes, obtaining a sales promotion meeting the conditions;
the index module is used for obtaining all promotion rewards and superposition groups meeting the conditions according to the public conditions and the private conditions matched with the promotion activity indexes;
the packaging module is used for packaging all promotion rewards and superposition groups meeting the conditions to the object;
the object conversion module is used for converting the object into a json character string and returning the json character string to the client; and the client converts the json character string into an object, executes rewards meeting the conditions in sequence, and returns an execution result to the POS for cashing after the execution is completed.
9. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any of claims 1 to 7 when the computer program is executed.
10. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN202311044359.4A CN116757741A (en) | 2023-08-18 | 2023-08-18 | Retail sales promotion method, device, computer equipment and readable storage medium |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202311044359.4A CN116757741A (en) | 2023-08-18 | 2023-08-18 | Retail sales promotion method, device, computer equipment and readable storage medium |
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| US20230046907A1 (en) * | 2021-08-11 | 2023-02-16 | Toshiba Global Commerce Solutions Holdings Corporation | Methods of determining redemption of content provided through social media marketing using a pos system and related systems |
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| CN106471535A (en) * | 2015-02-16 | 2017-03-01 | Sk普兰尼特有限公司 | Server, the control method of server and record have the recording medium of computer program |
| EP3447710A1 (en) * | 2017-08-25 | 2019-02-27 | Toshiba TEC Kabushiki Kaisha | Server device and method for determining promotion reward content to be granted to a customer |
| CN112085514A (en) * | 2020-07-13 | 2020-12-15 | 魔元术(苏州)信息科技有限公司 | Optimal promotion settlement system and method |
| CN112150217A (en) * | 2020-10-21 | 2020-12-29 | 深圳市思迅软件股份有限公司 | Sales promotion middle desk implementation system |
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