CN116708896A - Display method and display device of patch advertisement - Google Patents

Display method and display device of patch advertisement Download PDF

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Publication number
CN116708896A
CN116708896A CN202210185934.1A CN202210185934A CN116708896A CN 116708896 A CN116708896 A CN 116708896A CN 202210185934 A CN202210185934 A CN 202210185934A CN 116708896 A CN116708896 A CN 116708896A
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China
Prior art keywords
playing
advertisement
patch
video
specific
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Pending
Application number
CN202210185934.1A
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Chinese (zh)
Inventor
薛涛
王珺
孙鲁兵
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Juhaokan Technology Co Ltd
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Juhaokan Technology Co Ltd
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Priority to CN202210185934.1A priority Critical patent/CN116708896A/en
Publication of CN116708896A publication Critical patent/CN116708896A/en
Pending legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
    • H04N21/4307—Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen
    • H04N21/43074—Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen of additional data with content streams on the same device, e.g. of EPG data or interactive icon with a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H04N21/4545—Input to filtering algorithms, e.g. filtering a region of the image
    • H04N21/45455—Input to filtering algorithms, e.g. filtering a region of the image applied to a region of the image
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H04N21/4545—Input to filtering algorithms, e.g. filtering a region of the image
    • H04N21/45457—Input to filtering algorithms, e.g. filtering a region of the image applied to a time segment
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/854—Content authoring
    • H04N21/8549—Creating video summaries, e.g. movie trailer
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Security & Cryptography (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The application discloses a display method and display equipment of a patch advertisement, which trigger a target video media resource control in a system homepage, display a video media resource detail page comprising a video playing small window, and acquire corresponding target patch advertisement data. And playing the first front patch advertisement by the video playing small window, creating a floating layer after the playing is finished, and displaying a specific playing window on the floating layer to play the specific patch advertisement. After the playing is finished, the floating layer and the specific playing window are canceled, and the target video media asset is continuously played in the video playing small window. Therefore, the method and the display device can play the front patch advertisement in the video playing small window in a common plane style, then zoom in to a full screen, play the specific patch advertisement in the super screen style on the upper layer of the video playing small window, and then continue playing the video content in the small window. Therefore, the front patch advertisement and the target video media are connected by the specific patch advertisement, so that impact is caused to the vision of a user, the display effect of the patch advertisement is enriched, and the user experience is improved.

Description

Display method and display device of patch advertisement
Technical Field
The application relates to the technical field of advertisement display, in particular to a display method and display equipment of a patch advertisement.
Background
With the rapid development of display devices, the functions of the display devices are more and more abundant and the performances of the display devices are more and more powerful, and currently, the display devices comprise smart televisions, mobile phones, refrigerators, other products with smart display screens and the like. When the display equipment is used for watching the video media asset, the patch advertisements are displayed in the video media asset playing process. Patch advertisement, "clips" generally refer to video patches, such as those that insert video advertisements of varying 5s-60s into video assets for presentation.
For the current heat broadcasting media materials, the surrounding advertisement points are many, and the patch advertisement comprises a front patch, a episode reminder, a mouth cast, an AI scene paste, an angle mark, a pause, a middle plug, a tail patch and the like according to the position of inserting the video media materials. Currently, the display of the patch advertisement is only based on the change of the playing window of the video asset, for example, if the current playing window of the video asset is a small screen, then the patch advertisement is played by the small screen; if the current playing window of the video media asset is a large screen, then the patch advertisement is also played on the large screen. It can be seen that the current display style of the patch advertisement is single.
Disclosure of Invention
The application provides a display method and display equipment of a patch advertisement, which are used for solving the problem of single display style of the patch advertisement.
In a first aspect, the present application provides a display apparatus comprising: a display configured to present a system home page in which at least one video asset is presented; a controller coupled to the display, the controller configured to:
responding to a starting instruction generated by triggering a target video media resource control in the system homepage, switching and displaying a video media resource detail page, wherein a video playing widget for playing video content in a widget state is displayed in the video media resource detail page, and the target video media resource control corresponds to a target video media resource;
generating a patch advertisement data request and sending the patch advertisement data request to an advertisement terminal service, wherein the patch advertisement data request is used for indicating the advertisement terminal service to acquire target patch advertisement data corresponding to the target video media asset from an advertisement server, and the target patch advertisement data comprises a first front patch playing address URL and a specific patch URL;
playing a corresponding first front patch advertisement in the video playing small window based on the first front patch playing address URL, creating a floating layer on the upper layer of the video media detail page after the first front patch advertisement is played, and displaying a specific playing window in the floating layer;
And playing the corresponding specific patch advertisement based on the specific patch URL in the specific playing window, canceling the display of the floating layer and the specific playing window after the specific patch advertisement is completely played, and playing the target video media asset in the video playing small window.
In a second aspect, the present application further provides a method for displaying a patch advertisement, where the method includes:
responding to a starting instruction generated by triggering a target video media resource control in a system homepage, switching and displaying a video media resource detail page, wherein a video playing widget for playing video content in a widget state is displayed in the video media resource detail page, and the target video media resource control corresponds to a target video media resource;
generating a patch advertisement data request and sending the patch advertisement data request to an advertisement terminal service, wherein the patch advertisement data request is used for indicating the advertisement terminal service to acquire target patch advertisement data corresponding to the target video media asset from an advertisement server, and the target patch advertisement data comprises a first front patch playing address URL and a specific patch URL;
playing a corresponding first front patch advertisement in the video playing small window based on the first front patch playing address URL, creating a floating layer on the upper layer of the video media detail page after the first front patch advertisement is played, and displaying a specific playing window in the floating layer;
And playing the corresponding specific patch advertisement based on the specific patch URL in the specific playing window, canceling the display of the floating layer and the specific playing window after the specific patch advertisement is completely played, and playing the target video media asset in the video playing small window.
In a third aspect, the present application further provides a storage medium, where a program may be stored, where the program may implement some or all of the steps in each embodiment of the method for displaying a patch advertisement provided by the present application when executed.
According to the technical scheme, the display method and the display device for the patch advertisement, provided by the embodiment of the application, trigger the target video media resource control in the system homepage, display the video media resource detail page comprising the video playing small window, and acquire corresponding target patch advertisement data from the advertisement server. And firstly, playing a corresponding first front patch advertisement by the video playing small window based on the first front patch playing address URL, after the playing is finished, newly creating a floating layer displaying a specific playing window on the upper layer of the video media resource detail page, and playing a corresponding specific patch advertisement by the specific patch URL in the specific playing window. And after the playing is finished, canceling the display of the floating layer and the specific playing window, and continuing to play the target video media in the video playing small window. Therefore, the method and the display device can play the front patch advertisement in the video playing small window in a common plane style, then zoom in to a full screen or non-full screen state to display the specific patch advertisement with the naked eye 3D effect in the super screen style on the floating layer, and then zoom out to the small window to play the video content continuously. Therefore, the advertisement effect can be enhanced more by connecting the front patch advertisement with the target video media resource through the specific patch advertisement, the impact is caused to the vision of the user, the display effect of the patch advertisement is enriched, and the user experience is improved.
Drawings
In order to more clearly illustrate the technical solution of the present application, the drawings that are needed in the embodiments will be briefly described below, and it will be obvious to those skilled in the art that other drawings can be obtained from these drawings without inventive effort.
FIG. 1 illustrates a schematic diagram of an operational scenario between an intelligent control device and a control apparatus according to some embodiments;
FIG. 2 illustrates a hardware configuration block diagram of an intelligent control device 200, according to some embodiments;
fig. 3 shows a hardware configuration block diagram of the control device 100 according to some embodiments;
FIG. 4 illustrates a software configuration diagram in a smart control device 200 according to some embodiments;
FIG. 5 illustrates a flow chart of a method of presentation of a patch advertisement, in accordance with some embodiments;
FIG. 6 illustrates an interactive flow diagram of a method of presentation of a patch advertisement, in accordance with some embodiments;
FIG. 7 illustrates a schematic diagram of a video asset detail page, according to some embodiments;
FIG. 8 illustrates a schematic diagram of a video playback widget playing a first front patch advertisement, according to some embodiments;
FIG. 9 illustrates a schematic diagram of an enlarged animation according to some embodiments;
FIG. 10 illustrates a schematic diagram of a full screen play window playing a particular patch advertisement in accordance with some embodiments;
FIG. 11 illustrates a schematic diagram of a reduced animation according to some embodiments;
fig. 12 illustrates a schematic diagram of a video playback widget playing a second front patch advertisement, according to some embodiments.
Detailed Description
For the purposes of making the objects and embodiments of the present application more apparent, an exemplary embodiment of the present application will be described in detail below with reference to the accompanying drawings in which exemplary embodiments of the present application are illustrated, it being apparent that the exemplary embodiments described are only some, but not all, of the embodiments of the present application.
It should be noted that the brief description of the terminology in the present application is for the purpose of facilitating understanding of the embodiments described below only and is not intended to limit the embodiments of the present application. Unless otherwise indicated, these terms should be construed in their ordinary and customary meaning.
The terms first, second, third and the like in the description and in the claims and in the above-described figures are used for distinguishing between similar or similar objects or entities and not necessarily for describing a particular sequential or chronological order, unless otherwise indicated. It is to be understood that the terms so used are interchangeable under appropriate circumstances.
The terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or apparatus that comprises a list of elements is not necessarily limited to all elements explicitly listed, but may include other elements not expressly listed or inherent to such product or apparatus.
The term "module" refers to any known or later developed hardware, software, firmware, artificial intelligence, fuzzy logic, or combination of hardware or/and software code that is capable of performing the function associated with that element.
When the intelligent control device is a display device, introduction is made based on the structure of the display device.
Fig. 1 illustrates a usage scenario of an intelligent control device according to some embodiments. As shown in fig. 1, the smart control device 200 is also in data communication with a server 400, and a user can operate the smart control device 200 through the smart device 300 or the control apparatus 100.
In some embodiments, the control apparatus 100 may be a remote controller, and the communication between the remote controller and the intelligent control device includes at least one of infrared protocol communication or bluetooth protocol communication, and other short-range communication modes, and the intelligent control device 200 is controlled by a wireless or wired mode. The user may control the intelligent control device 200 by inputting a user instruction through at least one of a key on a remote controller, a voice input, a control panel input, and the like.
In some embodiments, the smart device 300 may include any one of a mobile terminal, tablet, computer, notebook, AR/VR device, etc.
In some embodiments, the smart device 300 may also be used to control the smart control device 200. For example, the smart control device 200 is controlled using an application running on the smart device. In some embodiments, the communication of data may also be performed using the smart device 300 and the smart control device.
In some embodiments, the intelligent control device 200 may also perform control in a manner other than the control apparatus 100 and the intelligent device 300, for example, the module configured inside the intelligent control device 200 for obtaining the voice command may directly receive the voice command control of the user, or the voice command control of the user may also be received through the voice control apparatus set outside the intelligent control device 200.
In some embodiments, the intelligent control device 200 is also in data communication with the server 400. The intelligent control device 200 may be allowed to make communication connection through a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server 400 may provide various contents and interactions to the intelligent control device 200. The server 400 may be a cluster, or may be multiple clusters, and may include one or more types of servers.
In some embodiments, software steps performed by one step execution body may migrate on demand to be performed on another step execution body in data communication therewith. For example, software steps executed by the server may migrate to be executed on demand on the intelligent control device with which it is in data communication, and vice versa.
Fig. 2 shows a hardware configuration block diagram of the control apparatus 100 according to some embodiments. As shown in fig. 2, the control device 100 includes a controller 110, a communication interface 130, a user input/output interface 140, a memory, and a power supply. The control apparatus 100 may receive an input operation instruction of a user and convert the operation instruction into an instruction recognizable and responsive to the smart control device 200, and may function as an interaction intermediary between the user and the smart control device 200.
In some embodiments, the communication interface 130 is configured to communicate with the outside, including at least one of a WIFI chip, a bluetooth module, NFC, or an alternative module. In some embodiments, the user input/output interface 140 includes at least one of a microphone, a touchpad, a sensor, keys, or an alternative module.
Fig. 3 illustrates a hardware configuration block diagram of the intelligent control device 200, according to some embodiments. Referring to fig. 3, in some embodiments, the intelligent control apparatus 200 includes at least one of a modem 210, a communicator 220, a detector 230, an external device interface 240, a controller 250, a display 260, an audio output interface 270, a memory, a power supply, and a user interface. In some embodiments, the controller includes a central processor, a video processor, an audio processor, a graphics processor, RAM, ROM, a first interface for input/output to an nth interface.
In some embodiments, the display 260 includes a display screen component for presenting a picture, and a driving component for driving an image display, for receiving an image signal from the controller output, for displaying video content, image content, and components of a menu manipulation interface, and a user manipulation UI interface, etc. In some embodiments, the display 260 may be at least one of a liquid crystal display, an OLED display, and a projection display, and may also be a projection device and a projection screen.
In some embodiments, the controller 250 and the modem 210 may be located in separate devices, i.e., the modem 210 may also be located in an external device to the main device in which the controller 250 is located, such as an external set-top box or the like. In some embodiments, the controller 250 controls the operation of the intelligent control device and responds to the user's operations by various software control programs stored on the memory. The controller 250 controls the overall operation of the intelligent control apparatus 200. For example: in response to receiving a user command to select a UI object to be displayed on the display 260, the controller 250 may perform an operation related to the object selected by the user command.
In some embodiments, the object may be any one of selectable objects, such as a hyperlink, an icon, or other operable control. The operations related to the selected object are: displaying an operation of connecting to a hyperlink page, a document, an image, or the like, or executing an operation of a program corresponding to the icon.
In some embodiments the controller includes at least one of a central processing unit (Central Processing Unit, CPU), video processor, audio processor, graphics processor (Graphics Processing Unit, GPU), RAM Random Access Memory, RAM), ROM (Read-Only Memory, ROM), first to nth interfaces for input/output, a communication Bus (Bus), and the like.
In some embodiments, a user may input a user command through a Graphical User Interface (GUI) displayed on the display 260, and the user input interface receives the user input command through the Graphical User Interface (GUI). Alternatively, the user may input the user command by inputting a specific sound or gesture, and the user input interface recognizes the sound or gesture through the sensor to receive the user input command.
In some embodiments, a "user interface" is a media interface for interaction and exchange of information between an application or operating system and a user that enables conversion between an internal form of information and a form acceptable to the user. A commonly used presentation form of the user interface is a graphical user interface (Graphic User Interface, GUI), which refers to a user interface related to computer operations that is displayed in a graphical manner. It may be an interface element such as an icon, a window, a control, etc. displayed in a display screen of the electronic device, where the control may include at least one of a visual interface element such as an icon, a button, a menu, a tab, a text box, a dialog box, a status bar, a navigation bar, a Widget, etc. In some embodiments, the user interface 280 is an interface (e.g., physical buttons on the smart control device body, or the like) that may be used to receive control inputs.
Fig. 4 illustrates a software configuration diagram in the intelligent control device 200 according to some embodiments. Referring to FIG. 4, in some embodiments, the system is divided into four layers, from top to bottom, an application layer (referred to as an "application layer"), an application framework layer (Application Framework layer) (referred to as a "framework layer"), a An Zhuoyun row (Android run) and a system library layer (referred to as a "system runtime layer"), and a kernel layer, respectively.
In some embodiments, at least one application program is running in the application program layer, and these application programs may be a Window (Window) program of an operating system, a system setting program, a clock program, or the like; or may be an application developed by a third party developer. In particular implementations, the application packages in the application layer are not limited to the above examples.
The framework layer provides an application programming interface (application programming interface, API) and programming framework for the application. The application framework layer includes a number of predefined functions. The application framework layer corresponds to a processing center that decides to let the applications in the application layer act. Through the API interface, the application program can access the resources in the system and acquire the services of the system in the execution.
As shown in fig. 4, the application framework layer in some embodiments of the present application includes a manager (manager), a Provider (Content Provider), a network management system, etc., wherein the manager includes at least one of the following modules: an Activity Manager (Activity Manager) is used to interact with all activities that are running in the system; a Location Manager (Location Manager) is used to provide system services or applications with access to system Location services; a Package Manager (Package Manager) for retrieving various information about an application Package currently installed on the device; a notification manager (Notification Manager) for controlling the display and clearing of notification messages; a Window Manager (Window Manager) is used to manage icons, windows, toolbars, wallpaper, and desktop components on the user interface.
In some embodiments, in order to recommend information to a user while viewing video assets with a display device, a tile advertisement is presented during the video asset playback process. Patch advertisement, "patch" generally refers to a video patch, and then the patch advertisement is an advertisement in video form, and the duration of different patch advertisements is different. In displaying the patch advertisement, for example, video advertisements with unequal 5s-60s can be inserted into the video media asset for display.
For the current heat broadcasting media materials, the surrounding advertisement points are many, and the patch advertisement comprises a front patch, a episode reminder, a mouth cast, an AI scene patch, an angle mark, a pause, a middle plug, a tail patch and the like according to the display position in the inserted video media materials. The number of different types of patch advertisements can be multiple, such as inserting multiple front patches in front of the video asset, inserting multiple tail patches in the video asset, etc.
Currently, the display of the patch advertisement is only based on the change of the playing window of the video asset, for example, if the current playing window of the video asset is a small screen, then the patch advertisement is played by the small screen; if the current playing window of the video media asset is a large screen, then the patch advertisement is also played on the large screen. It can be seen that the current display style of the patch advertisement is single.
Therefore, in order to improve the experience of watching a film for a user, the application provides display equipment, and the display style of the patch advertisement can be increased when the patch advertisement is displayed. Specifically, by acquiring the current coordinates of the video playing window and the screen coordinates of the device, the display mode of the patch advertisement is enriched, the patch advertisement is played in the window, then the specific patch advertisement is zoomed to be played in a full screen or a non-full screen (the effect of the advertisement on the super screen), finally the next patch advertisement is zoomed to be played in the small screen, and the specific patch advertisement can be one of a plurality of preset patch advertisements. And the fluency of the connection of the full screen (or non-full screen) and the small-screen patch advertisement can be ensured, so that the user viewing experience is improved.
In some embodiments, when the patch advertisement is played in the video widget, the common patch material is supported to be played on the first small screen, then the common patch material is amplified to be played on the full screen or the non-full screen, then the common patch is continuously played by scaling to the widget. Two patch advertisements are linked through the screen advertisement of the king, can strengthen advertising effect more, cause the impact for user's vision, richen the bandwagon effect of advertisement, promote user experience.
In some embodiments, the ad of the super screen is an ad of creating a layer above the current page to play in the created layer.
In some embodiments, the newly created layer of the advertisement on the screen causes the advertisement content to obscure the original page content to form an impact visual effect.
In some embodiments, after the screen-in-touch advertisement triggers the operation of the newly built layer, the display device is configured to not respond to the operation of the focus movement, so that the user cannot operate the focus on the original page.
In some embodiments, after the advertisement of the screen is triggered to operate the newly built layer, the display of the newly built layer can be canceled through a preset key value.
In some embodiments, after the advertisement of the super screen triggers the operation of the newly built layer, the display device is configured to cancel the display of the newly built layer while responding to the operation of the focus movement.
FIG. 5 illustrates a flow chart of a method of presentation of a patch advertisement, in accordance with some embodiments; fig. 6 illustrates an interactive flow diagram of a method of presentation of a patch advertisement, in accordance with some embodiments. The display device provided by the embodiment of the invention comprises: a display configured to present a system home page in which at least one video asset is presented; a controller coupled to the display, the controller being configured to perform the following steps when performing the method of displaying the patch advertisement shown in fig. 5 and 6:
s1, responding to a starting instruction generated by triggering a target video media resource control in a system homepage, switching and displaying a video media resource detail page, wherein a video playing small window for playing video content in a small window state is displayed in the video media resource detail page, and the target video media resource control corresponds to a target video media resource.
Starting display equipment, presenting a system homepage in a display, and displaying different application controls and video media resource controls in the system homepage, wherein the application controls are used for starting target applications, and the video media resource controls are used for starting target video media resources. When a user needs to play the target video media, the target video media control in the system homepage can be triggered directly through a remote controller matched with the display equipment, or the target video media control in the system homepage can be selected in a voice mode. When the target video media resource control is started, a starting instruction is generated, and the starting instruction is used for switching the system homepage to the video media resource detail page. The video media asset detail page is used for playing the target video media asset and displaying the video media asset detail information of the target video media asset.
In some embodiments, the controller, upon executing an initiation instruction generated in response to triggering a target video asset control in the system home page, is further configured to switch the presentation video asset detail page to:
and 11, responding to a starting instruction generated by triggering a target video media resource control in a system homepage, and sending a media resource data request carrying a media resource ID to a media resource server, wherein the media resource data request is used for indicating the media resource server to acquire video media resource detail data corresponding to the media resource ID, and the media resource ID is used for representing the target video media resource.
And 12, switching and displaying video media asset detail pages comprising a video playing widget and video media asset detail information based on the video media asset detail data of the target video media asset.
The method comprises the steps that a plurality of video media resource controls are displayed in a system homepage of the display device, after a user determines target video media resources to be watched, the target video media resource controls corresponding to the target video media resources are triggered, and a starting instruction is generated so that video media resource detail pages for realizing media resource playing are displayed in a display of the display device.
In the process, the display equipment acquires the media asset ID and license plate information of the target video media asset triggered by the user, generates a media asset data request, and sends the media asset data request to the media asset server so as to acquire the data information of the detail page of the current target video media asset from the background. The media asset ID is used for identifying video media assets, and the license plate information is used for representing whether the display equipment has the authority of playing the target video media assets.
After receiving a media asset data request sent by a display device, the media asset server determines that the display device has the authority to play the target video media asset based on license plate information and media asset ID, and then issues video media asset detail data corresponding to the target video media asset based on the media asset ID.
After receiving the video media asset detail data corresponding to the target video media asset returned by the media asset server, the display device can generate a video media asset detail page based on the video media asset detail data corresponding to the target video media asset and replace a system homepage to be displayed in a display of the display device.
FIG. 7 illustrates a schematic diagram of a video asset detail page, according to some embodiments. Referring to fig. 7, the video asset detail page includes a video playing widget for playing video content of a target video asset in a widget state, and video asset detail information for displaying information of the target video asset, such as profile information (name, year, profile, actor, etc.), episode information, operation information (full-screen play, open member, collection, etc.), etc. The video playing widget may be displayed in the upper left, lower left, upper right, lower right, etc. positions of the video media asset detail page.
After triggering the target video media asset based on the system homepage, the user can jump to the video media asset detail page. In order to show more information to users in the video media asset detail page, the video playing window is usually a small window, and the rest of video media asset detail information is shown on one side of the video playing small window, so that the users can synchronously view the detail information of the target video media asset while watching the video content.
S2, generating a patch advertisement data request and sending the patch advertisement data request to the advertisement terminal service, wherein the patch advertisement data request is used for indicating the advertisement terminal service to acquire target patch advertisement data corresponding to the target video media asset from the advertisement server, and the target patch advertisement data comprises a first front patch playing address URL and a specific patch URL.
After the display device displays the video media asset detail page, in order to recommend information to the user before the user views the specific video content, the recommended advertisement can be played in the video playing widget before the video content is played. The recommended advertisements may be pre-configured for each video asset by the advertisement server according to the configuration information of the operation, such as patch advertisements. Thus, to obtain patch advertising data, the advertising server may be requested for advertising data while the display device jumps to the video asset detail page.
In the process that the display equipment displays the video media asset detail page, the display equipment generates a patch advertisement data request based on the media asset ID and sends the patch advertisement data request to the advertisement terminal service, and the advertisement terminal service forwards the patch advertisement data request to the advertisement server to request target patch advertisement data corresponding to the target video media asset.
In some embodiments, the advertising terminal service is not a built-in functional module of the desktop application. The display device is internally provided with an operating system, such as an android system, a Linux system and the like. The desktop application is built in the display device on the operating system and used as a signal source of the display device, and the desktop application can be started to watch the network video when the display device is started. The desktop application can also be exited through signal source switching, and the desktop application can be switched to other signal sources such as HDMI, AV, DTV. Different brands parties may install different desktop applications for the display device, which may be, for example, a focused-on application. The desktop application may set up an application management page to install, launch, or uninstall third party applications in the operating system. The third party application and the desktop application are both applications of the operating system application layer. In some embodiments, the advertising terminal service may also be an application of the application layer. May be provided as a background application that is launched with the system. The display device generates a patch advertisement data request based on the media asset ID and sends the patch advertisement data request to the advertisement terminal service, and the patch advertisement data request can be generated based on the media asset ID for desktop application of the display device and sent to the advertisement terminal service. Wherein the system homepage and the detail page are both interfaces in the desktop application.
In some embodiments, the advertisement terminal service is a built-in module of the desktop application, the display device generates the patch advertisement data request based on the media asset ID, and the playing component of the desktop application of the display device may generate the patch advertisement data request based on the media asset ID.
In some embodiments, the video asset details page may be embedded in the player or a player preset through an API call system.
In some embodiments, the body that generates the patch advertisement data request may be a player in the display device, i.e., a player for presenting content in a video playback widget.
In some embodiments, the video asset detail page calls a player preset by the system through an API to enable the player to request data corresponding to the asset URL, and the asset detail page sends a patch advertisement request to the advertisement terminal service.
In some embodiments, the video media asset detail page may first send a patch advertisement request to the advertisement terminal service to obtain advertisement data, and play the advertisement data by calling a player preset by the system through an API, and play media asset data corresponding to the media asset URL after the advertisement data is played.
After receiving the patch advertisement data request sent by the display device, the advertisement server can acquire target patch advertisement data corresponding to the target video media asset based on the media asset ID carried in the request, and issue the target patch advertisement data to the display device through the advertisement terminal service.
The target patch advertisement data includes any combination of a front patch play address URL, a specific patch URL, an advertisement landing page address, and a zoom animation duration. The patch advertisement can be configured in a plurality, so that the front patch playing address URL is also corresponding to a plurality, and the front patch playing address URL refers to the playing address URL of the patch advertisement played before playing the video media feature, including but not limited to any combination of a first front patch playing address URL, a second front patch playing address URL, a third front patch playing address URL, and the like.
In order to show more various patch advertisements to a user, a specific patch URL refers to a playing address URL for playing the specific patch advertisement, and the specific patch advertisement is used for realizing the naked eye 3D advertisement effect of 'screen-in-the-air', namely screen-in-the-air advertisement; the specific patch advertisement may be any one of a plurality of pre-configured patch advertisements, or may be a patch advertisement configured separately; the advertisement landing page address is used for accessing a detail page corresponding to the patch advertisement; the zoom animation duration is used to characterize the time required for each patch advertisement to change presentation style.
The player distinguishes whether the advertisement type is a common patch advertisement played in the player or a screen-in-screen advertisement requiring screen-in-screen play by identifying the play address of a specific patch advertisement and/or an identification in advertisement data.
S3, playing the corresponding first front patch advertisement based on the first front patch playing address URL in the video playing small window, and after the first front patch advertisement is played, newly creating a floating layer on the upper layer of the video media resource detail page, and displaying a specific playing window in the floating layer.
In some embodiments, the first advertisement played can be configured as a specific patch advertisement, and after identifying the playing address and/or the identifier in the advertisement data, the player stops playing and triggers to start a new playing window in the floating layer above the video media detail page to play the advertisement data or play the advertisement data according to the playing address, so as to realize the display of the advertisement screen.
In some embodiments, the newly launched playback window on the floating layer may be a full-screen playback window, or other sized playback window, i.e., a particular playback window is used to play video content in a particular state, including a full-screen state or a non-full-screen state. The following description will take a full-screen play window as an example in some embodiments.
After receiving the target patch advertisement data of the target video media asset returned by the advertisement server, the display device can play the corresponding patch advertisement according to the playing address URL of each patch. Each front patch advertisement can be ordered according to the operation requirement when being configured, and then can be sequentially played according to a preset sequence when being played, and the front patch advertisements are all planar.
In some embodiments, if the user is a VIP user, then the patch advertisement is no longer being played for the user while the target video asset is being played. Then, when the user selects a certain episode content to play, user information is acquired to determine whether the user is a VIP user, where the user information includes a user account number, a user name, member information, and the like. If the user is judged to be the VIP user based on the user information, the episode content can be directly played; if the user is judged not to be the VIP user based on the user information, the front patch advertisement is played first, and after all the front patch advertisements are played, the episode content is played.
In order to provide more display patterns when the front patch advertisement is played, the application can display the specific advertisement of the naked eye 3D effect in the screen state for the user after the first front patch advertisement is played. At this time, because the common front patch advertisement is played in a flat manner, the corresponding first front patch advertisement can be directly played in the video playing small window based on the first front patch playing address URL.
And determining that a newly built layer is needed above the detail page by identifying the playing address of the specific patch advertisement and/or the identification in the advertisement data in the player, and starting a full-screen specific playing window in the newly built layer to play the advertisement on the screen, wherein the newly built layer can exist in a floating layer form.
In some embodiments, the newly created layer is a transparent layer in the OSD layer, and the video asset detail page is maintained to be displayed in the video layer.
In some embodiments, the player in the video asset detail page stops playing and displaying the last frame of the last commercial or the first frame of the particular commercial is displayed because the video asset detail page needs to remain displayed at the video layer.
In some embodiments, when the need to display the full-screen playing window is detected, the playing time of the first front patch advertisement is acquired in real time, and if the playing time reaches the complete playing time of the first front patch advertisement, a generation instruction of the full-screen playing window is generated. At this time, the time when the complete playing duration of the first front patch advertisement is reached is the time for displaying the full-screen playing window, and the full-screen playing window is triggered and displayed on the upper layer of the video playing small window in the video media resource detail page based on the time.
In some embodiments, the playing window on the newly created layer receives a player corresponding to the video media asset detail page, or a specific patch advertisement address/specific patch advertisement data sent by the video media asset detail page itself to play the advertisement.
In some embodiments, the playing order of the advertisements is configured such that the first pre-patch advertisement, the specific pre-patch advertisement, and the second pre-patch advertisement, and URL addresses obtained by the video asset detail pages are sequentially arranged. The detail page may identify the URL in advance or cache the advertisement data according to the URL.
In some embodiments, only specific pre-tile advertisements may be included, and no other pre-tile advertisements are included, to directly perform the step of playing the specific pre-tile advertisements after the details page play window is initiated.
In some embodiments, a particular pre-patch advertisement may be located before other pre-patch advertisements, i.e., at the beginning of the patch advertisement play. And after the detail page playing window is started, directly executing the playing step of the specific front patch advertisement. And after the playing of the specific front patch advertisement is finished, continuing to play other patch advertisements.
Fig. 8 illustrates a schematic diagram of a video playback widget playing a first front patch advertisement, according to some embodiments. Referring to fig. 8, a video playing portlet in a video asset detail page is used to play video content, which may be the content of a video asset or may be the content of a patch advertisement. Before playing the target video media feature, if the first front patch advertisement is an "automobile" advertisement, in order to display the advertisement to the user, the video playing small window may play the first front patch advertisement "automobile" corresponding to the playing address URL of the first front patch advertisement "automobile".
In some embodiments, the first pre-patch advertisement is played, i.e., a first pre-patch advertisement exposure log may be generated, the exposure log being used to characterize that the corresponding pre-patch advertisement has been presented. The display device reports the first front patch advertisement exposure log to the advertisement terminal service so that the advertisement terminal service reports the big data of the first front patch advertisement exposure log, thereby facilitating the follow-up notification of the advertisement provider that the advertisement is watched by the user, counting the ratio of the advertisement release amount to the watching amount, and specifying the follow-up advertisement release strategy by determining the advertisement value.
In some embodiments, the display style of the first front patch advertisement is a common plane display style, and in order to provide more display styles of the patch advertisements, the present application is configured to switch another display style to continue playing another patch advertisement after the first front patch advertisement is played.
Another display style of the switch may be a naked eye 3D advertising effect of a "super screen" style that requires full screen or non-full screen display based display. Therefore, in order to facilitate the presentation of the effect, after the first front patch advertisement is played, a floating layer is newly built on the upper layer of the video media resource detail page, and a specific playing window is newly started on the floating layer, wherein the specific playing window is used for playing the video content in a specific state. When the first front patch advertisement is displayed in the original video media detail page, the first front patch advertisement is played in a small window state based on the video playing, and the small window playing state is replaced by full-screen or non-full-screen playing, so that the small window playing state is required to be transited to the full-screen or non-full-screen playing state through the enlarged animation, the specific patch advertisement is played in a naked eye 3D display mode, and the advertisement effect of the super screen is displayed.
In some embodiments, when switching the presentation style, the controller creates a floating layer on the upper layer of the video media asset detail page after the first pre-clip advertisement is executed, and presents the specific play window in the floating layer, and is further configured to execute the following steps:
Step 31, after the first front patch advertisement is played, acquiring a start coordinate and an end coordinate of a video playing small window, wherein the start coordinate of the video playing small window refers to a center point coordinate of the video playing small window, and the end coordinate refers to a center point coordinate of a display in a specific state.
And 32, generating an amplification animation according to the starting coordinate and the ending coordinate of the video playing small window, amplifying the first front patch advertisement in the video playing small window from the small window state to a specific state for display, wherein the display position and the width and the height of the video playing small window are unchanged, and the specific state comprises one of a full-screen state and a non-full-screen state.
Step 33, after the status of the small window is enlarged to a specific status, generating a floating layer, displaying the floating layer on the upper layer of the video media asset detail page, and displaying a specific playing window in the floating layer, wherein the specific playing window is used for playing a specific patch URL in the specific status to play a corresponding specific patch advertisement.
Taking the specific state as the full-screen state as an example, in order to switch the playing state of the small window in the display to the full-screen playing state, the video content can be gradually enlarged to the full screen through enlarging the animation. Thus, to achieve progressive enlargement of video content, it can be achieved based on center point coordinates that refer to the video playback widget and center point coordinates of the display.
After the first front patch advertisement is played, the center point coordinates (x=x1, y=y1) of the video playing small window for playing the first front patch advertisement are obtained as the starting coordinates of the video playing small window, and the center point coordinates (for a 1080p resolution screen, the screen center position x=960, y=540) of the display for playing the specific patch advertisement are obtained as the ending coordinates. The coordinate origin is the upper left corner of the screen, the positive direction of the x axis is from left to right, the positive direction of the y axis is from top to bottom, and a two-dimensional coordinate system is established.
Generating an amplification animation according to the starting coordinate and the ending coordinate of the video playing small window, and amplifying the video content in the video playing small window from the small window state to the full-screen state for display. Because the first front patch advertisement is displayed in the video playing small window, the video content at the moment is the first front patch advertisement.
After the video content is gradually enlarged to a full-screen state through an enlarged animation from the state of being played in a small window in the video playing small window, a full-screen playing window is newly started so as to play the corresponding specific patch advertisement in the full-screen state through the full-screen playing window by playing the specific patch URL. The newly started full-screen playing window is positioned at the upper layer of the video playing small window, namely the full-screen playing window and the video playing small window are not positioned in the same picture layer.
In some embodiments, the video content alone is magnified while the display position and width-to-height dimensions of the video playback widget are unchanged as the widget state is gradually magnified from a full-screen state by the magnification animation. At this point, the video playback widget is still located in the video asset detail page. And in the process of zooming in to the full screen, the video playing small window always displays the last frame of picture of the front patch. And after the amplification animation is finished, the specific patch advertisement starts to be played, and in the specific patch advertisement playing process, the video playing small window always displays the last frame of picture of the first front patch advertisement.
In some embodiments, the video playing widget always displays the last frame of picture of the first front patch advertisement during zooming-in to full screen and playing of the specific patch advertisement, which is equivalent to the video playing widget pausing playing of the first front patch advertisement. At this point, a pause control may be presented in the video playback widget. And when the specific patch advertisement is completely played and the display full-screen playing window is canceled, canceling the pause control, and continuing to play the second front patch advertisement or the target video media resource content by the video playing small window.
FIG. 9 illustrates a schematic diagram of an enlarged animation according to some embodiments. Referring to the transition schematic diagram from the small window state to the full-screen state in fig. 9, after the playing of the first front patch advertisement (car) is completed, the first front patch advertisement in the video playing small window is gradually enlarged to the full-screen state according to the start coordinate (x=x1, y=y1) and the end coordinate (the central position x=960, y=540) of the video playing small window, which is equivalent to gradually enlarging the last frame image of the first front patch advertisement from the small window state to the full-screen state.
In some embodiments, in order to enable the patch advertisement to be switched from the original common plane display style to the naked eye 3D effect, a full-screen playing window can be suspended on the upper layer of the video media asset detail page and has a transparent state, so that the content in the video media asset detail page on the lower layer can be seen through the full-screen playing window, and a stereoscopic effect is displayed.
To this end, the controller is further configured to perform the steps of:
step 34, configuring the display state of the specific playing window to be a transparent state.
And 35, when the specific patch advertisement is played based on the specific playing window, the specific patch advertisement is suspended in a floating state at the upper layer of the video playing small window in the video media detail page, and the content in the video media detail page is revealed out from the specific playing window in a transparent state.
Taking the specific state as the full-screen state as an example, configuring the newly pulled full-screen playing window as a transparent state, and seeing the content in the video media detail page of the next layer through the transparent full-screen playing window, so that the style of the full-screen playing window is different from that of the common video playing widget.
Then, when the specific patch advertisement is played based on the full-screen playing window, the specific patch advertisement is suspended in a floating layer on the upper layer of the video media detail page in terms of visual effect. For portions that are not covered by particular patch advertising content, the content of the video asset detail page (video playback widget and video asset detail information) may be revealed out of the full-screen playback window in a transparent state. And because the specific patch advertisement is in a full-screen playing state, the naked eye 3D effect in a 'screen-over' mode can be further presented, and the display style of the patch advertisement is improved.
S4, playing the corresponding specific patch advertisement based on the specific patch URL in the specific playing window, canceling the display of the floating layer and the specific playing window after the specific patch advertisement is completely played, and playing the target video media asset in the video playing small window.
Taking the specific state as the full-screen state as an example, after the first front patch advertisement is played, gradually amplifying the video content in the video playing small window to the full-screen state, and after the amplification is completed, playing the specific patch advertisement corresponding to the specific patch URL based on the newly generated full-screen playing window. At this time, two playing windows are presented in the display, one is a video playing small window in the video media detail page, and the last frame image of the first front patch advertisement is displayed in the video playing small window; the other is a full-screen playing window in the floating layer, and specific patch advertisements are displayed in the full-screen playing window. The video playing small window is used for displaying the patch advertisement in a common plane style, and the full-screen playing window is used for displaying the patch advertisement in a naked eye 3D style of a full screen' screen.
FIG. 10 illustrates a schematic diagram of a full screen play window playing a particular patch advertisement, in accordance with some embodiments. Referring to fig. 10, when a specific patch advertisement is a "shampoo" advertisement, the "shampoo" advertisement content is played in a full screen state, and a screen effect floating above a video media asset detail page is presented. When the 'shampoo' advertisement is played in the full-screen playing window, the last frame image of the first front patch advertisement which is originally played is displayed in the video playing small window in the video media resource detail page of the next layer, which is equivalent to presenting a pause state.
In some embodiments, after the specific patch advertisement is played, a specific patch advertisement exposure log can be generated, and the display device reports the specific patch advertisement exposure log to the advertisement terminal service, so that the advertisement terminal service reports big data of the specific patch advertisement exposure log, thereby facilitating subsequent notification to an advertisement provider that the advertisement is watched by a user, counting the ratio of the advertisement delivery amount to the watching amount, and specifying a subsequent advertisement delivery strategy by determining the advertisement value.
In some embodiments, each of the tile advertisements played before the target video asset feature is played may be switched from a generally planar form to a naked eye 3D effect form, and switching between the two tile advertisement presentation forms may be achieved by enlarging the animation. And after the specific patch advertisement is played, canceling advertisement display of naked eye 3D effect in the screen-over state, recovering to the video playing small window, and continuing to play the rest video content.
In some embodiments, when the tile advertisement of the target video asset configuration includes a first pre-tile advertisement and a specific tile advertisement, the first pre-tile advertisement is played in the video playback widget before the specific tile advertisement is played in a specific state. After the specific patch advertisement is played, canceling the display of the floating layer and the specific playing window, and continuing to play the video media resource content corresponding to the target video media resource control in the video playing small window. At this time, the advertisement effect can be enhanced more by the patch advertisement and the target video media before the specific patch advertisement is connected, the impact is caused to the vision of the user, the display effect of the patch advertisement is enriched, and the user experience is improved.
When the time for playing the target video media content is determined, the playing time of the specific patch advertisement is detected in real time by the specific playing window, when the complete playing time is reached, the floating layer with the specific playing window cancels the display by shrinking the animation, and the specific playing window sends an instruction to the video playing small window. And after the video playing small window receives the instruction, the target video media asset content is acquired immediately to play, and then the time for playing the target video media asset content is the time when the video playing small window receives the instruction of the specific playing window.
In some embodiments, the number of the front patch advertisements configured for the target video asset may be plural, and when the patch advertisements configured for the target video asset include the first front patch advertisement, the specific patch advertisement, and the second front patch advertisement, the first front patch advertisement is played in the video playing widget, and then the specific patch advertisement is played in the specific state. After the specific patch advertisement is played, the floating layer and the specific playing window are canceled, and the second front patch advertisement is played in the video playing small window continuously.
When the time for playing the second front patch advertisement is determined, the specific playing window detects the playing time of the specific patch advertisement in real time, when the complete playing time is reached, the floating layer with the specific playing window cancels the display by shrinking the animation, and the specific playing window sends an instruction to the video playing small window. And after the video playing small window receives the instruction, immediately acquiring a second front patch advertisement for playing, wherein the time for playing the second front patch advertisement is the time when the video playing small window receives the instruction of the specific playing window.
In some embodiments, when the advertisement server issues the target patch advertisement data corresponding to the target video media asset to the display device side, the plurality of front patch advertisements corresponding to the target video media asset control may be issued according to a preset sequence, so that the display device side can play each front patch advertisement in turn according to the preset sequence. Therefore, when the front patch advertisements are played in the video playing small window, the front patch advertisements can be sequentially played according to a preset sequence. Each front patch advertisement in the preset sequence is equivalent to a patch advertisement sequence, the patch advertisement sequence does not comprise specific patch advertisements, the patch advertisement sequence and the specific patch advertisements are mutually independent, the patch advertisement sequence is played by a video playing small window, and the specific patch advertisement is played by a specific playing window.
Because the specific patch advertisement is played between the playing process of the first front patch advertisement and the second front patch advertisement in the preset sequence, if the video playing small window detects that the playing time of the first front patch advertisement reaches the complete playing time in the process of playing the first front patch advertisement in the video playing small window, the video playing small window pauses to read the next patch advertisement of the patch advertisement sequence; when the video playing small window receives the instruction sent by the specific playing window, the next patch advertisement of the patch advertisement sequence is continuously read, so that the second front patch advertisement, the third front patch advertisement and the like in the patch advertisement sequence are continuously played in the video playing small window.
In this process, after the controller finishes playing the specific patch advertisement, canceling the floating layer and displaying the specific playing window, and playing the target video media in the video playing small window, and further configured to execute the following steps:
step 411, after the specific patch advertisement is played, canceling the display of the floating layer and the specific playing window, and playing the corresponding second front patch advertisement in the video playing small window based on the second front patch playing address URL;
step 412, after the second pre-patch advertisement is played, playing the target video media asset in the video playing small window.
And when the number of the front patch advertisements configured for the target video media is multiple, the target patch advertisement data also comprises a second front patch playing address URL. At this time, after the specific patch advertisement is played in the specific playing window, the floating layer display with the specific playing window is canceled, the video content is reduced to the video playing small window, and the corresponding second front patch advertisement is played in the video playing small window based on the second front patch playing address URL, and the second front patch advertisement is displayed in a common plane form.
After the second front patch advertisement is played, if a third front patch advertisement is still provided, continuing to play the corresponding third front patch advertisement by the video playing small window based on the third front patch playing address URL; and after the third front patch advertisement is completely played, starting to play the feature content of the target video media asset. If a specific patch advertisement is still provided after the second front patch advertisement is completely played, gradually amplifying the video content from the small window state to a specific state through an amplifying animation, and playing a new specific patch advertisement corresponding to the new specific patch URL based on the newly pulled specific playing window; after the new specific patch advertisement is played, the display floating layer and the specific playing window are canceled, and the display floating layer and the specific playing window are reduced to a video playing small window to continuously play the subsequent video content, such as the positive content of the fourth previous patch advertisement or the target video media asset. The display patterns of the front patch advertisements are sequentially circulated according to the content, and are not repeated.
In some embodiments, when exiting a specific playing window and continuing to play the subsequent video content in a video playing widget in the video media detail page, the visual effect is switched from the naked eye 3D advertising effect of the 'super screen' to a planar display mode, so as to cause visual impact to a user, and when the display mode is switched, the specific playing state can be transited to the widget playing state by shrinking the animation. The floating layer and the specific play window can also be directly cancelled.
In some embodiments, when switching the presentation style, the controller, after performing the presentation of the specific patch advertisement after the completion of the presentation of the specific patch advertisement, cancels the presentation of the floating layer and the specific play window, and is further configured to perform the steps of:
step 421, after the specific patch advertisement is played, acquiring a start coordinate and an end coordinate of the video playing widget, where the start coordinate of the video playing widget refers to a center point coordinate of the video playing widget, and the end coordinate refers to a center point coordinate of the display in a specific state.
Step 422, generating a reduced animation according to the start coordinate and the end coordinate of the video playing small window, reducing the specific patch advertisement in the specific playing window displayed in the floating layer from the specific state to the video playing small window in the small window state, and canceling the display of the floating layer and the specific playing window.
To switch a particular play state in a display to a widget play state, video content may be gradually scaled down to a widget by scaling down the animation. Thus, to achieve a gradual shrink of video content, it may be implemented based on center point coordinates that refer to the video playback widget and center point coordinates of the display. The process of obtaining the start coordinate and the end coordinate of the video playing widget may refer to the process of generating the enlarged animation according to the foregoing embodiment, which is not described herein.
After the specific patch advertisement is played, generating a reduced animation according to the ending coordinate and the starting coordinate of the video playing small window, and gradually reducing the specific patch advertisement in the specific playing window from the specific state to the video playing small window in the small window state for display. Since the patch advertisement is no longer presented based on the specific play window, the presentation of the floating layer and the specific play window is canceled.
After the playing window is reduced, the specific playing window informs the video media asset portlets in the video media asset detail page to start playing the subsequent video content, such as the content of the second front patch advertisement or the target video media asset.
FIG. 11 illustrates a schematic diagram of a reduced animation according to some embodiments. In some embodiments, referring to the transition schematic diagram of gradually shrinking from the full-screen state to the small window state shown in fig. 11, when the window shown by the patch advertisement is switched from the full-screen state to the small window, since the specific patch advertisement is originally shown in the full-screen playing window, the visual reduced content of the reduced animation is the last frame image of the specific patch advertisement, which is equivalent to gradually shrinking the last frame image of the specific patch advertisement from the full-screen state to the small window state.
In some embodiments, when the target patch advertisement data includes the second front patch playing address URL, after the playing window is gradually reduced from the full-screen state to the small-window state, the video playing small-window continues to play the second front patch advertisement corresponding to the second front patch playing address URL. After the second front patch advertisement is played, a second front patch advertisement exposure log can be generated, the display equipment reports the second front patch advertisement exposure log to the advertisement terminal service, so that the advertisement terminal service reports big data of the second front patch advertisement exposure log, the advertisement provider is conveniently informed of the advertisement being watched by a user, the ratio of the advertisement release amount to the watching amount is counted, and the subsequent advertisement release strategy is specified by determining the advertisement value.
Fig. 12 illustrates a schematic diagram of a video playback widget playing a second front patch advertisement, according to some embodiments. Referring to fig. 12, when the second front patch advertisement is a "soda" advertisement, then after the "shampoo" advertisement (specific patch advertisement) is shown in a full screen state in the display, the advertisement is gradually reduced to a small window, and the "soda" advertisement is continuously played by the video playing small window. Meanwhile, a full-screen playing window for playing the shampoo advertisement cancels the display, and the 3D display mode is switched back to the common plane display mode.
Therefore, before the target video media is played by the display device, the front patch advertisement can be played in the video playing small window in a common plane style, then the front patch advertisement is amplified to be played in a full screen, the front patch advertisement (specific patch advertisement) is played in the small window continuously in the common plane style, and after all the front patch advertisements are played, the positive content of the target video media is started to be played. At this time, link up two preceding paster advertisements through "ba screen" paster advertisement, can strengthen advertising effect more, cause the impact for the user's vision, richen the bandwagon effect, promote user experience.
In some embodiments, to ensure fluency in full-screen and widget switching display patch advertisement engagement, transition switching of windows may be achieved by zooming in/out animations to improve the user's viewing experience. When the enlarged animation/reduced animation is displayed, the transition time between the full screen and the small window is related to the distance between the coordinates of the center point of the small window for video playing and the coordinates of the center point of the display, so that the zoom speed of the enlarged animation/reduced animation is influenced.
To this end, the targeted patch advertisement data further includes a scaling animation duration that characterizes a transition time of scaling between the video content played in the widget state and the video content played in the particular state, which may be determined based on a distance between the coordinates of the center point of the video playing widget and the coordinates of the center point of the display.
Specifically, upon zooming, the controller is further configured to perform the steps of:
and 51, calculating the transition distance of the scaling animation according to the starting coordinate and the ending coordinate of the video playing small window, wherein the scaling animation comprises an amplifying animation and a shrinking animation.
And 52, selecting a target scaling animation duration corresponding to the transition distance of the scaling animation, and realizing scaling between the video content played in the small window state and the video content played in the specific state based on the target scaling animation duration.
In order to determine the transition distance of the enlarged animation/reduced animation, the starting coordinate and the ending coordinate of the video playing small window can be obtained to calculate the distance between two center points. The process of obtaining the start coordinate and the end coordinate of the video playing widget may refer to the foregoing, and will not be described herein.
When the display device requests the patch advertisement data from the advertisement server, the transition distance of the scaling animation can be carried in the request, and the advertisement server issues the corresponding target scaling animation duration time based on the transition distance of the scaling animation, so that when the display device displays the scaling animation/shrinking animation, the scaling between the video content played in the small window state and the video content played in the specific state can be realized according to the target scaling animation duration time.
For example, the video playing widget is located at different positions of the upper left corner or lower left corner of the current screen, the transition distance of the generated scaling animation is different, and the duration of the target scaling animation issued by the advertisement server is different. And the transition distance corresponds to the duration time of the target scaling animation, which is equivalent to the transition display of the zooming-in animation/zooming-out animation according to the uniform speed.
In some embodiments, the target zoom animation duration may also be a fixed value, and then the video playback widget start and end coordinates calculate the distance between the two center points to determine the zoom speed of the zoom-in/zoom-out animation. For example, if the target zoom animation duration is 1 second, the larger the distance between the two center points is calculated by the video playback widget start and end coordinates, the larger the zoom speed of the zoom-in/zoom-out animation is; the smaller the distance between the two center points is calculated by the video playback widget start and end coordinates, the slower the zoom speed of the zoom-in/zoom-out animation.
In some embodiments, when each style of patch advertisement is presented in the display of the display device, if the user triggers the remote control confirm key, the detail page of the corresponding patch advertisement may be directly jumped to view.
Specifically, when viewing the detail page of the patch advertisement, the controller is further configured to perform the steps of:
step 61, in the playing process of the first front patch advertisement, the second front patch advertisement or the specific patch advertisement, responding to the instruction of triggering the remote controller confirmation key by the user, and acquiring the corresponding target advertisement landing page address from the target patch advertisement data.
And step 62, switching and displaying advertisement detail pages based on the destination advertisement landing page address, wherein the advertisement detail pages are used for displaying advertisement information of the first front patch advertisement, the second front patch advertisement or the specific patch advertisement.
In the playing process of the first front patch advertisement, the second front patch advertisement or the specific patch advertisement, if the user wants to view the specific content of the first front patch advertisement, the second front patch advertisement or the specific patch advertisement, the triggering can be performed through a confirmation key of the remote controller. And responding to an instruction of triggering a remote controller confirmation key by a user, acquiring a target advertisement landing page address corresponding to the target patch advertisement from target patch advertisement data, wherein the target advertisement landing page address is used for accessing advertisement information of the target patch advertisement. The targeted patch advertisement is one of a first pre-patch advertisement, a second pre-patch advertisement, or a specific patch advertisement.
And generating an advertisement detail page based on the target advertisement landing page address, wherein the advertisement detail page is displayed in a display instead of the video media resource detail page, and is used for displaying advertisement information of the first front patch advertisement, the second front patch advertisement or the specific patch advertisement.
In some embodiments, when the remote controller confirm key is triggered to view a patch advertisement in the advertisement playing process, a click log can be generated, and the display device reports the click log to the advertisement terminal service, so that the advertisement terminal service reports big data of the click log, thereby facilitating subsequent notification to an advertisement provider that the advertisement is watched by a user, counting the ratio of the advertisement delivery amount to the watching amount, and specifying a subsequent advertisement delivery strategy by determining the advertisement value.
In some embodiments, the method for displaying the patch advertisement in the foregoing embodiments is based on a situation that the user plays the patch advertisement in a small video playing window in a small window state in a video media asset detail page after triggering the target video media asset. And if the user triggers a full-screen play button immediately after displaying the video media asset detail page in the display device, the episode needs to be played in full screen. Before the episode content is played, the first front patch advertisement is played, so that the first front patch advertisement is played in a full screen state.
After the first front patch advertisement is completely played in a full-screen state, a newly built layer is established on the upper layer of the video playing small window in the full-screen state, and the full-screen playing window is displayed in the layer. At this time, the video playing small window and the full-screen playing window are in full-screen states, so that the full-screen playing window cannot be displayed in the form of an enlarged animation, and the user looks and feel is that the full-screen playing window is displayed on the upper layer of the video playing small window directly. And then, playing the specific patch advertisement in a transparent state in the full-screen playing window, wherein the full-screen video playing small window is still displayed in the video media resource detail page, and the display content is the last frame image of the first previous patch advertisement.
In the process of displaying the specific patch advertisement, the specific patch advertisement is displayed in a video playing small window in a full-screen state in a suspension state, namely, the specific patch advertisement is dynamically played in a suspension mode on the upper layer of the last frame of image of the first previous patch advertisement, and the display effect of the display screen is displayed. If the picture content of the specific patch advertisement cannot completely cover the whole screen, the area without the picture content is presented in a transparent state so as to display the corresponding area of the last frame image of the first front patch advertisement. After the specific patch advertisement is played, canceling the display of the floating layer and the full-screen playing window, and playing the video media resource content corresponding to the second front patch advertisement or the target video media resource control in the full-screen state video playing small window. The detailed implementation process may refer to the content of the foregoing embodiment, and will not be described herein.
In some embodiments, the first pre-tile advertisement is played in a full screen state when the episode content is played full screen. After the first front patch advertisement is played, the execution mode is adopted, and the video playing small window in the full-screen state can be automatically reduced to the video playing small window in the small window state. Meanwhile, a full-screen playing window is displayed on the upper layer of a video playing small window in the video media asset detail page, a specific patch advertisement is played in the full-screen playing window, and the last frame image of the first front patch advertisement is displayed in the state of the small window in the video playing small window. After the specific patch advertisement is played, canceling the display of the full-screen playing window, and playing the video media resource content corresponding to the second front patch advertisement or the target video media resource control in the video playing window in the small window state. The detailed implementation process may refer to the content of the foregoing embodiment, and will not be described herein.
In some embodiments, if the user triggers the target video asset control, the presentation video asset detail page is switched, and after the target episode content is selected, the target episode content is played in a video play portlet in the video asset detail page. Before playing the target episode content, the first pre-patch advertisement is played. And in the process of playing the first front patch advertisement, if the user selects full-screen playing, playing the first front patch advertisement in a video playing small window in a full-screen state.
After the first front patch advertisement is completely played, the full-screen playing window can be directly displayed on the upper layer of the full-screen state video playing small window so as to play the specific patch advertisement in the transparent state in the full-screen playing window, and the last frame image of the first front patch advertisement is displayed in the full-screen state in the video playing small window; the video playing window can be reduced from a full-screen state to a window state, meanwhile, the full-screen playing window is displayed on the upper layer of the video playing window in the video media asset detail page, a specific patch advertisement is played in the full-screen playing window, and the last frame image of the first previous patch advertisement is displayed in the video playing window in the window state. The detailed implementation process may refer to the content of the foregoing embodiment, and will not be described herein.
In some embodiments, during the display process of the specific patch advertisement, since the specific patch advertisement is played in a full screen state, the display device does not support the remote controller to move the focus. In order to facilitate the user to control the display device, the control can be performed through sound, i.e. the display device does not respond to the remote control command but responds to the sound command. For example, if the sound instruction is an instruction for starting to play another video media asset, the specific patch advertisement cancels full-screen playing, immediately displays a video media asset detail page corresponding to the newly started video media asset, and executes the display process of the corresponding patch advertisement according to the content of each embodiment.
It can be seen that, when the target video media resource control in the system homepage is triggered, the display device provided by the embodiment of the invention displays the video media resource detail page including the video playing small window, and acquires the corresponding target patch advertisement data from the advertisement server. And firstly, playing a corresponding first front patch advertisement based on a first front patch playing address URL by the video playing small window, after the playing is finished, newly creating a floating layer, displaying a full-screen playing window on the floating layer, and playing a corresponding specific patch advertisement by playing a specific patch URL in a full-screen state. And after the playing is finished, canceling the display of the floating layer and the full-screen playing window, and continuing to play the target video media in the video playing small window. The display device can firstly play the front patch advertisement in the video playing small window in a common plane style, then zoom in to the full screen to play the specific patch advertisement with the naked eye 3D effect in the super screen style at the upper layer of the video playing small window, and then zoom out to the small window to play the video content continuously. Therefore, the advertisement effect can be enhanced more by connecting the front patch advertisement with the target video media resource through the specific patch advertisement, the impact is caused to the vision of the user, the display effect of the patch advertisement is enriched, and the user experience is improved.
Fig. 5 illustrates a flow chart of a method of presentation of a patch advertisement, in accordance with some embodiments. Referring to fig. 5, the application further provides a method for displaying the patch advertisement, which comprises the following steps:
s1, responding to a starting instruction generated by a target video media resource control in a triggering system homepage, switching and displaying a video media resource detail page, wherein a video playing widget for playing video content in a widget state is displayed in the video media resource detail page, and the target video media resource control corresponds to a target video media resource;
s2, generating a patch advertisement data request and sending the patch advertisement data request to an advertisement terminal service, wherein the patch advertisement data request is used for indicating the advertisement terminal service to acquire target patch advertisement data corresponding to the target video media asset from an advertisement server, and the target patch advertisement data comprises a first front patch playing address URL and a specific patch URL;
s3, playing a corresponding first front patch advertisement in the video playing small window based on the first front patch playing address URL, and after the first front patch advertisement is played, newly creating a floating layer on the upper layer of the video media resource details, and displaying a specific playing window in the floating layer;
S4, playing the corresponding specific patch advertisement based on the specific patch URL in the specific playing window, canceling the display of the floating layer and the specific playing window after the specific patch advertisement is played, and playing the target video media asset in the video playing small window.
According to the technical scheme, the display method and the display device for the patch advertisement, provided by the embodiment of the invention, trigger the target video media resource control in the system homepage, display the video media resource detail page comprising the video playing small window, and acquire corresponding target patch advertisement data from the advertisement server. And firstly, playing a corresponding first front patch advertisement by the video playing small window based on the first front patch playing address URL, after the playing is finished, newly creating a floating layer displaying a specific playing window on the upper layer of the video media resource detail page, and playing a corresponding specific patch advertisement by the specific patch URL in the specific playing window. And after the playing is finished, canceling the display of the floating layer and the specific playing window, and continuing to play the target video media in the video playing small window. Therefore, the method and the display device can play the front patch advertisement in the video playing small window in a common plane style, then zoom in to a full screen or non-full screen state to display the specific patch advertisement with the naked eye 3D effect in the super screen style on the floating layer, and then zoom out to the small window to play the video content continuously. Therefore, the advertisement effect can be enhanced more by connecting the front patch advertisement with the target video media resource through the specific patch advertisement, the impact is caused to the vision of the user, the display effect of the patch advertisement is enriched, and the user experience is improved.
In a specific implementation, the present invention further provides a storage medium, where the storage medium may store a program, where the program may include some or all of the steps in each embodiment of the method for displaying a patch advertisement provided by the present invention when the program is executed. The storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), a random-access memory (random access memory, RAM), or the like.
It will be apparent to those skilled in the art that the techniques of embodiments of the present invention may be implemented in software plus a necessary general purpose hardware platform. Based on such understanding, the technical solutions in the embodiments of the present invention may be embodied essentially or in parts contributing to the prior art in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc.
The same or similar parts between the various embodiments in this specification are referred to each other. In particular, for the embodiment of the method for displaying the patch advertisement, since it is substantially similar to the embodiment of the display device, the description is relatively simple, and the relevant points are referred to the description in the embodiment of the display device.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present application, and not for limiting the same; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some or all of the technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit of the application.
The foregoing description, for purposes of explanation, has been presented in conjunction with specific embodiments. However, the illustrative discussions above are not intended to be exhaustive or to limit the embodiments to the precise forms disclosed above. Many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles and the practical application, to thereby enable others skilled in the art to best utilize the embodiments and various embodiments with various modifications as are suited to the particular use contemplated.

Claims (10)

1. A display device, characterized by comprising:
a display configured to present a system home page in which at least one video asset is presented;
A controller coupled to the display, the controller configured to:
responding to a starting instruction generated by triggering a target video media resource control in the system homepage, switching and displaying a video media resource detail page, wherein a video playing widget for playing video content in a widget state is displayed in the video media resource detail page, and the target video media resource control corresponds to a target video media resource;
generating a patch advertisement data request and sending the patch advertisement data request to an advertisement terminal service, wherein the patch advertisement data request is used for indicating the advertisement terminal service to acquire target patch advertisement data corresponding to the target video media asset from an advertisement server, and the target patch advertisement data comprises a first front patch playing address URL and a specific patch URL;
playing a corresponding first front patch advertisement in the video playing small window based on the first front patch playing address URL, creating a floating layer on the upper layer of the video media detail page after the first front patch advertisement is played, and displaying a specific playing window in the floating layer;
and playing the corresponding specific patch advertisement based on the specific patch URL in the specific playing window, canceling the display of the floating layer and the specific playing window after the specific patch advertisement is completely played, and playing the target video media asset in the video playing small window.
2. The display device of claim 1, wherein the controller, after performing the playing of the first pre-roll advertisement, creates a floating layer on top of the video media details page, in which a specific playing window is shown, is further configured to:
after the first front patch advertisement is played, acquiring a start coordinate and an end coordinate of the video playing small window, wherein the start coordinate of the video playing small window refers to a center point coordinate of the video playing small window, and the end coordinate refers to a center point coordinate of a display in a specific state;
generating an amplification animation according to the starting coordinate and the ending coordinate of the video playing small window, amplifying a first front patch advertisement in the video playing small window from the small window state to a specific state for display, wherein the display position and the width and height dimensions of the video playing small window are unchanged, and the specific state comprises one of a full-screen state and a non-full-screen state;
after the small window state is amplified to the specific state, generating a floating layer, displaying the floating layer on the upper layer of the video media asset detail page, and displaying a specific playing window in the floating layer, wherein the specific playing window is used for playing a specific patch URL in the specific state to play a corresponding specific patch advertisement.
3. The display device of claim 2, wherein the controller is further configured to:
configuring the display state of the specific play window to be a transparent state;
when a specific patch advertisement is played based on the specific playing window, the specific patch advertisement is suspended on the upper layer of the video media detail page in a floating state, and the content in the video media detail page is revealed out from the specific playing window in a transparent state.
4. The display device of claim 1, wherein the controller, after performing the playing of the specific patch advertisement, cancels the presentation of the floating layer and specific play window and plays the target video asset in the video play widget, is further configured to:
the target patch advertisement data also comprises a second front patch playing address URL;
after the specific patch advertisement is played, canceling the display of the floating layer and the specific playing window, and playing a corresponding second front patch advertisement in the video playing small window based on the second front patch playing address URL;
and after the second front patch advertisement is completely played, playing the target video media asset in the video playing small window.
5. The display device of claim 4, wherein the controller, after performing the rendering of the ad on the particular tile, cancels the rendering of the floating layer and the particular rendering window, is further configured to:
after the specific patch advertisement is played, acquiring a start coordinate and an end coordinate of the video playing small window, wherein the start coordinate of the video playing small window refers to a center point coordinate of the video playing small window, and the end coordinate refers to a center point coordinate of a display in a specific state;
and generating a reduced animation according to the starting coordinate and the ending coordinate of the video playing small window, reducing the specific patch advertisement in the specific playing window displayed in the floating layer from the specific state to the video playing small window in the small window state for display, and canceling the display of the floating layer and the specific playing window.
6. The display device of claim 2 or 5, wherein the controller is further configured to:
the target patch advertisement data further comprises a scaling animation duration time, wherein the scaling animation duration time is used for representing the scaling transition time between the video content played in the small window state and the video content played in the specific state;
Calculating the transition distance of a scaling animation according to the starting coordinate and the ending coordinate of the video playing small window, wherein the scaling animation comprises an enlarging animation and a shrinking animation;
and selecting a target scaling animation duration corresponding to the transition distance of the scaling animation, and realizing scaling between the video content played in the small window state and the video content played in the specific state based on the target scaling animation duration.
7. The display device of claim 4, wherein the controller is further configured to:
in the playing process of the first front patch advertisement, the second front patch advertisement or the specific patch advertisement, responding to an instruction of triggering a remote controller confirmation key by a user, and acquiring a corresponding target advertisement landing page address from the target patch advertisement data;
and switching and displaying advertisement detail pages based on the target advertisement landing page address, wherein the advertisement detail pages are used for displaying advertisement information of the first front patch advertisement, the second front patch advertisement or the specific patch advertisement.
8. The display device of claim 7, wherein the controller is further configured to:
acquiring a first front patch advertisement exposure log generated when a first front patch advertisement is played, a second front patch advertisement exposure log generated when a second front patch advertisement is played, a specific patch advertisement exposure log generated when a specific patch advertisement is played, and triggering a click log generated by a confirmation key of a remote controller in the advertisement playing process;
And sending the first front patch advertisement exposure log, the second front patch advertisement exposure log, the specific patch advertisement exposure log and the clicking log to an advertisement terminal service to report big data.
9. The display device of claim 1, wherein the controller, upon executing the launch instruction generated in response to triggering a target video asset control in the system home page, is further configured to switch the presentation video asset detail page:
responding to a starting instruction which triggers the generation of a target video media resource control in the system homepage, and sending a media resource data request carrying a media resource ID to a media resource server, wherein the media resource data request is used for indicating the media resource server to acquire video media resource detail data corresponding to the media resource ID, and the media resource ID is used for representing the target video media resource;
and switching and displaying the video media asset detail page comprising the video playing widget and the video media asset detail information based on the video media asset detail data of the target video media asset.
10. A method for displaying a patch advertisement, the method comprising:
responding to a starting instruction generated by triggering a target video media resource control in a system homepage, switching and displaying a video media resource detail page, wherein a video playing widget for playing video content in a widget state is displayed in the video media resource detail page, and the target video media resource control corresponds to a target video media resource;
Generating a patch advertisement data request and sending the patch advertisement data request to an advertisement terminal service, wherein the patch advertisement data request is used for indicating the advertisement terminal service to acquire target patch advertisement data corresponding to the target video media asset from an advertisement server, and the target patch advertisement data comprises a first front patch playing address URL and a specific patch URL;
playing a corresponding first front patch advertisement in the video playing small window based on the first front patch playing address URL, creating a floating layer on the upper layer of the video media detail page after the first front patch advertisement is played, and displaying a specific playing window in the floating layer;
and playing the corresponding specific patch advertisement based on the specific patch URL in the specific playing window, canceling the display of the floating layer and the specific playing window after the specific patch advertisement is completely played, and playing the target video media asset in the video playing small window.
CN202210185934.1A 2022-02-28 2022-02-28 Display method and display device of patch advertisement Pending CN116708896A (en)

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Application Number Priority Date Filing Date Title
CN202210185934.1A CN116708896A (en) 2022-02-28 2022-02-28 Display method and display device of patch advertisement

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202210185934.1A CN116708896A (en) 2022-02-28 2022-02-28 Display method and display device of patch advertisement

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