CN116680455A

CN116680455A - Information display method and device, electronic equipment and storage medium

Info

Publication number: CN116680455A
Application number: CN202310582901.5A
Authority: CN
Inventors: 贺翔
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2023-05-22
Filing date: 2023-05-22
Publication date: 2023-09-01

Abstract

The disclosure provides an information display method, an information display device, electronic equipment and a storage medium, and relates to the artificial intelligence fields of big data processing, information recommendation, natural language processing and the like. The method may include: responding to the determination that a user starts a preset application, acquiring first screen display information and acquiring type information of the user, wherein the type information comprises target users and non-target users, the target users are users which perform repeated searching for more than M times aiming at the same searching intention historically, and M is a positive integer; responding to the determination that the user is a target user, taking the search intention of the user, which is greater than M times of repeated searches, as a target intention, and generating an information card corresponding to the target intention, wherein the information card comprises a search result of the corresponding target intention; and inserting the information card into the first screen display information and displaying the information card to the user. By applying the scheme disclosed by the disclosure, the display speed of the search result can be improved, the information acquisition efficiency of the user can be improved, and the like.

Description

Information display method and device, electronic equipment and storage medium

Technical Field

The disclosure relates to the technical field of artificial intelligence, in particular to an information display method, an information display device, electronic equipment and a storage medium in the fields of big data processing, information recommendation, natural language processing and the like.

Background

Currently, for Applications (APP) with search functions, the corresponding search results are usually presented to the user after the user inputs a query (query).

Disclosure of Invention

The disclosure provides an information display method, an information display device, electronic equipment and a storage medium.

An information display method, comprising:

responding to the determination that a user starts a preset application, acquiring first screen display information and acquiring type information of the user, wherein the type information comprises target users and non-target users, the target users are users which historically perform repeated searching for the same searching intention for more than M times, and M is a positive integer;

responding to the determination that the user is the target user, taking the search intention of the user, which is greater than M times of repeated searches, as a target intention, and generating an information card corresponding to the target intention, wherein the information card comprises a search result of the corresponding target intention;

and inserting the information card into the first screen display information and displaying the information card to the user.

An information presentation apparatus comprising: the system comprises an information acquisition module, an information generation module and an information display module;

the information acquisition module is used for responding to the determination that a user starts a preset application, acquiring first screen display information and acquiring type information of the user, wherein the type information comprises a target user and a non-target user, the target user is a user which carries out repeated search for more than M times aiming at the same search intention historically, and M is a positive integer;

the information generation module is used for responding to the fact that the user is the target user, taking the search intention of the user, which is greater than M times of repeated searches, as a target intention, and generating an information card corresponding to the target intention, wherein the information card comprises search results of the corresponding target intention;

the information display module is used for inserting the information card into the first screen display information and displaying the information card to the user.

An electronic device, comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein,,

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method as described above.

A non-transitory computer readable storage medium storing computer instructions for causing a computer to perform a method as described above.

A computer program product comprising computer programs/instructions which when executed by a processor implement a method as described above.

It should be understood that the description in this section is not intended to identify key or critical features of the embodiments of the disclosure, nor is it intended to be used to limit the scope of the disclosure. Other features of the present disclosure will become apparent from the following specification.

Drawings

The drawings are for a better understanding of the present solution and are not to be construed as limiting the present disclosure. Wherein:

FIG. 1 is a flow chart of an embodiment of an information presentation method according to the present disclosure;

FIG. 2 is a first schematic view of a first screen display message with an information card inserted therein according to the present disclosure;

FIG. 3 is a second schematic view of a first screen display message with an information card inserted therein according to the present disclosure;

fig. 4 is a schematic diagram of a composition structure of an embodiment 400 of an information display device according to the present disclosure;

fig. 5 shows a schematic block diagram of an electronic device 500 that may be used to implement embodiments of the present disclosure.

Detailed Description

Exemplary embodiments of the present disclosure are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present disclosure to facilitate understanding, and should be considered as merely exemplary. Accordingly, one of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present disclosure. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

In addition, it should be understood that the term "and/or" herein is merely one association relationship describing the associated object, and means that three relationships may exist, for example, a and/or B may mean: a exists alone, A and B exist together, and B exists alone. In addition, the character "/" herein generally indicates that the front and rear associated objects are an "or" relationship.

Fig. 1 is a flowchart of an embodiment of an information display method according to the present disclosure. As shown in fig. 1, the following detailed implementation is included.

In step 101, in response to determining that a user starts a predetermined APP, first screen display information is acquired, and type information of the user is acquired, where the type information includes a target user and a non-target user, the target user is a user who historically performs repeated searches for the same search intention more than M times, and M is a positive integer.

In step 102, in response to determining that the user is a target user, taking the search intention of the user, which is greater than M times of repeated searches, as a target intention, and generating an information card corresponding to the target intention, wherein the information card comprises the search result of the corresponding target intention.

In step 103, the information card is inserted into the first screen display information and displayed to the user.

In the conventional implementation, the display speed of the search results is slow because the user needs to wait for inputting the query, and the like, so that the information acquisition efficiency of the user is reduced.

By adopting the scheme of the embodiment of the method, the search results corresponding to the search intentions of repeated search for a plurality of times can be automatically displayed for the user, that is, after the user starts the APP, if the search intentions of the current search are the same as the search intentions of the repeated search before, the required search results can be obtained without executing the operation of inputting the query, so that the user operation is simplified, the display speed of the search results is improved, the information acquisition efficiency of the user is improved, and the like.

The specific name of the predetermined APP is not limited, and may be, for example, an APP running on the mobile phone and having a search function.

In practical application, after determining that a user starts a predetermined APP, before inputting a query to search, according to a conventional implementation manner, first screen display information may be obtained and displayed, for example, some default recommendation information is displayed.

In the scheme disclosed by the disclosure, besides the first screen display information is acquired, the type information of the user can also be acquired, wherein the type information comprises target users and non-target users, the target users are users which perform repeated search for more than M times aiming at the same search intention historically, M is a positive integer, the specific value can be determined according to actual needs, and the non-target users are users except the target users.

Preferably, the type information of the user may be acquired in one of the following ways.

1) Mode one

Acquiring historical search information of a user within a first preset time, wherein the ending time of the first preset time is the current time, classifying all the queries included in the acquired historical search information, expressing the same search intention by the queries in the same classification result, and determining that the user is a target user in response to determining that the number of the queries in at least one classification result is greater than M.

The specific value of the first predetermined duration may be determined according to actual needs, for example, the specific value may be one month, that is, the historical search information of the user in the last month may be obtained, generally, each piece of historical search information may include the query input by the user, and accordingly, each query may be classified, so as to obtain one or more classification results, and further, if it is determined that the number of queries in at least one classification result is greater than M, it may be determined that the user is the target user.

Illustrating:

assuming that the value of M is 2, and assuming that 15 queries are obtained in total, the 15 queries may be classified, assuming that 12 classification results are obtained in total, wherein 11 classification results include only 1 query, and the remaining 1 classification results include 4 queries, and the user may be determined to be a target user since "the number of queries in at least one classification result is greater than M" is satisfied, and further, for example, assuming that 10 classification results are obtained, wherein 8 classification results include only 1 query, and 3 queries and 4 queries are included in the remaining 2 classification results, respectively, and the user may be determined to be a target user since "the number of queries in at least one classification result is greater than M" is satisfied, and further, for example, assuming that 0 queries are obtained in total, or the user may be determined to be a non-target user since 5 queries are obtained in total, and 5 classification results are obtained.

Through the processing, whether the user is a target user or not, namely whether the user is a user searching a fixed query periodically (meaning repeated searching and not strictly the same period) can be accurately determined according to the historical searching information of the user, so that a good foundation is laid for subsequent processing.

2) Mode two

Querying a user list, determining the user as a target user in response to determining that the user is located in the user list, wherein the user list is generated according to historical search information of each user and is periodically updated, and the users in the user list meet the following conditions: after each query included in the historical search information is classified, the number of the queries in at least one classification result is larger than M, the queries in the same classification result express the same search intention, the historical search information is the historical search information in a first preset time, and the ending time of the first preset time is the time for generating or updating the user list.

The specific value of the first predetermined time period may be determined according to the actual requirement, for example, may be one month, and the period in the periodic update may also be determined according to the actual requirement, for example, may be one day. I.e. every day, the following process may be performed: and respectively acquiring historical search information of each user in the last month, classifying the queries, and if the number of the queries in at least one classification result is more than M, determining the user as a target user and adding the user into a user list.

It can be seen that in the above processing manner, the user list is generated in advance, and can be directly used when needed, i.e. whether the user is a target user can be directly determined by a table look-up manner, thereby improving the processing efficiency.

In practical application, the specific mode I or mode II can be determined according to practical needs, and the method is flexible and convenient.

In addition, preferably, expressing the same search intent for any two queries includes: the two queries are identical and the two queries are not identical but the expressed semantics are identical.

For example, two queries are "ball prize number result" and "ball prize number query", respectively, and although the two queries are not identical, the expressed semantics are identical, and it may be considered that the two queries express the same search intent. For another example, the two queries are "#" latest trend "and" # "latest trend condition", respectively, and the two queries are not identical but the expressed semantics are identical, so that the two queries can be considered to express the same search intent.

Through the processing, different expression modes of the same search intention of the user can be compatible, so that the accuracy, the comprehensiveness and the like of target user identification are improved.

In either way, after the user is determined as the target user, the search intention corresponding to the user, which is greater than M times of repeated searches, may be taken as the target intention, and an information card corresponding to the target intention may be generated, and the information card may include the search result of the corresponding target intention. The specific form of the information card is not limited.

Further, the information card can be inserted into the first screen display information and displayed to the user, and the first screen display information inserted with the information card can be displayed to the user. Wherein the information card may be inserted into a predetermined location, such as the 6 th location, in the first display information.

Accordingly, fig. 2 is a first schematic diagram of the first screen display information with the information card inserted therein according to the present disclosure. As shown in fig. 2, assuming that the corresponding target is intended to view the ball prize drawing number, if the user clicks the information card, the prize drawing detail page may be opened, and in addition, some buttons may be further included on the information card, such as "expert prediction", "history prize drawing", and "trend chart" shown in fig. 2, and the user clicks any button, so that the corresponding detail page may be opened, for example, if the user clicks "expert prediction", the expert prediction detail page may be opened, if the user clicks "history prize drawing", the history prize drawing detail page may be opened, and if the user clicks "trend chart", the trend chart detail page may be opened.

In the above description, only one information card is included as an example, and in practical application, the number of information cards may be greater than one.

Preferably, in response to the number of information cards being greater than one, the priority of each information card may be acquired separately, and each information card may be inserted into the first-screen presentation information on the principle that the higher the priority is, the more the insertion position is.

That is, when the number of information cards is greater than one, different information cards may have different priorities, wherein the display order of the information cards with higher priorities may be more advanced, in general, the more advanced the display position is, the greater the possibility of being focused by the user, so that the display effect and the information acquisition effect of the user may be improved.

Fig. 3 is a second schematic diagram of a first screen display information with an information card inserted therein according to the present disclosure. As shown in fig. 3, assuming that there are two information cards, namely, information card 1 and information card 2, and assuming that the priority of information card 1 is higher than that of information card 2, information card 1 and information card 2 may be displayed at the 6 th and 7 th bits, respectively.

Preferably, the manner of acquiring the priority of each information card may include: and regarding any information card, respectively taking the query number in the classification result corresponding to the information card as the weight of the information card, wherein the higher the weight is, the higher the priority is.

For example, if the number of queries included in the classification result corresponding to the information card 1 is 5 and the number of queries included in the classification result corresponding to the information card 2 is 3, the priority of the information card 1 may be considered to be higher than the priority of the information card 2.

That is, the more times the user historically searches for the same query, the greater the likelihood of searching again for the same search can be considered. In addition, the front and rear positions of two information cards with the same priority can be set arbitrarily.

In practical application, if the displayed first screen display information does not have the search result required by the user, the user can input the query according to the traditional implementation mode and can correspondingly acquire the required search result, namely the scheme disclosed by the disclosure has no influence on the traditional implementation mode and is compatible with the traditional implementation mode.

It should be noted that, for the sake of simplicity of description, the foregoing method embodiments are expressed as a series of combinations of actions, but it should be understood by those skilled in the art that the present disclosure is not limited by the order of actions described, as some steps may be performed in other order or simultaneously in accordance with the present disclosure. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all of the preferred embodiments, and that the acts and modules referred to are not necessarily required by the present disclosure.

In a word, by adopting the scheme of the embodiment of the method, the search results corresponding to the search intention of repeated search can be automatically displayed for the user, namely, the search intention of the user is guessed and the corresponding search result display is performed before the user performs search, so that the user operation is simplified, the display speed of the search result is improved, the information acquisition efficiency of the user is improved, the user can be surprised, the scale growth of the user is pulled, and the like.

The foregoing is a description of embodiments of the method, and the following further describes embodiments of the present disclosure through examples of apparatus.

Fig. 4 is a schematic diagram of a composition structure of an embodiment 400 of an information display device according to the present disclosure. As illustrated in fig. 4, this may include: an information acquisition module 401, an information generation module 402, and an information presentation module 403.

The information obtaining module 401 is configured to obtain first screen display information in response to determining that a user starts a predetermined APP, and obtain type information of the user, where the type information includes a target user and a non-target user, the target user is a user who performs repeated search for the same search intention for more than M times historically, and M is a positive integer.

The information generating module 402 is configured to, in response to determining that the user is a target user, take a search intention of the user that is greater than M repeated searches as a target intention, and generate an information card corresponding to the target intention, where the information card includes a search result of the corresponding target intention.

The information display module 403 is configured to insert an information card into the first screen display information and display the information card to the user.

By adopting the scheme of the embodiment of the device, the search results corresponding to the search intentions of repeated search for the user can be automatically displayed, that is, after the user starts the APP, if the search intentions of the current search are the same as the search intentions of the previous repeated search, the required search results can be obtained without executing the operation of inputting the query, so that the user operation is simplified, the display speed of the search results is improved, the information acquisition efficiency of the user is improved, and the like.

Preferably, the information obtaining module 401 may obtain the historical search information of the user within a first predetermined time period, where the end time of the first predetermined time period is the current time, and classify each query included in the obtained historical search information, where the queries in the same classification result express the same search intention, and further, in response to determining that the number of queries in at least one classification result is greater than M, may determine that the user is the target user.

Alternatively, preferably, the information obtaining module 401 may query a user list, and in response to determining that the user is located in the user list, may determine that the user is a target user, where the user list is generated according to historical search information of each user, and is updated periodically, and the users in the user list meet the following conditions: after each query included in the historical search information is classified, the number of the queries in at least one classification result is larger than M, the queries in the same classification result express the same search intention, the historical search information is the historical search information in a first preset time, and the ending time of the first preset time is the time for generating or updating the user list.

In either way, after determining the user as the target user, the information generation module 402 may take a search intention corresponding to the user, which is greater than M repeated searches, as the target intention, and may generate an information card corresponding to the target intention, and the information card may include a search result of the corresponding target intention.

Further, the information display module 403 may insert the information card into the first screen display information, and display the first screen display information with the information card inserted to the user. Wherein the information card may be inserted into a predetermined location, such as the 6 th location, in the first display information.

In addition, preferably, the information display module 403 may acquire the priority of each information card in response to the number of information cards being greater than one, and may insert each information card into the first screen display information according to the principle that the higher the priority is, the more the insertion position is.

Preferably, the manner in which the information presentation module 403 obtains the priority of each information card may include: and regarding any information card, respectively taking the query number in the classification result corresponding to the information card as the weight of the information card, wherein the higher the weight is, the higher the priority is.

The specific workflow of the embodiment of the apparatus shown in fig. 4 may refer to the related description in the foregoing method embodiment, and will not be repeated.

In a word, by adopting the scheme of the embodiment of the disclosure, the search results corresponding to the search intention of repeated search can be automatically displayed for the user, namely, the search intention of the user is guessed and the corresponding search result display is performed before the user performs search, so that the user operation is simplified, the display speed of the search result is improved, the information acquisition efficiency of the user is improved, the user can be surprised, the scale growth of the user is pulled, and the like.

The scheme disclosed by the disclosure can be applied to the field of artificial intelligence, and particularly relates to the fields of big data processing, information recommendation, natural language processing and the like. Artificial intelligence is the subject of studying certain thinking processes and intelligent behaviors (such as learning, reasoning, thinking, planning, etc.) that make a computer simulate a person, and has technology at both hardware and software levels, and artificial intelligence hardware technologies generally include technologies such as sensors, dedicated artificial intelligence chips, cloud computing, distributed storage, big data processing, etc., and artificial intelligence software technologies mainly include computer vision technologies, speech recognition technologies, natural language processing technologies, machine learning/deep learning, big data processing technologies, knowledge graph technologies, etc.

The history search information and the like in the embodiments of the present disclosure are not specific to a particular user, and cannot reflect personal information of a particular user. In the technical scheme of the disclosure, the related processes of collecting, storing, using, processing, transmitting, providing, disclosing and the like of the personal information of the user accord with the regulations of related laws and regulations, and the public order colloquial is not violated.

According to embodiments of the present disclosure, the present disclosure also provides an electronic device, a readable storage medium and a computer program product.

Fig. 5 shows a schematic block diagram of an electronic device 500 that may be used to implement embodiments of the present disclosure. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile apparatuses, such as personal digital assistants, cellular telephones, smartphones, wearable devices, and other similar computing apparatuses. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the disclosure described and/or claimed herein.

As shown in fig. 5, the apparatus 500 includes a computing unit 501 that can perform various suitable actions and processes according to a computer program stored in a Read Only Memory (ROM) 502 or a computer program loaded from a storage unit 508 into a Random Access Memory (RAM) 503. In the RAM503, various programs and data required for the operation of the device 500 can also be stored. The computing unit 501, ROM502, and RAM503 are connected to each other by a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.

Various components in the device 500 are connected to the I/O interface 505, including: an input unit 506 such as a keyboard, a mouse, etc.; an output unit 507 such as various types of displays, speakers, and the like; a storage unit 508 such as a magnetic disk, an optical disk, or the like; and a communication unit 509 such as a network card, modem, wireless communication transceiver, etc. The communication unit 509 allows the device 500 to exchange information/data with other devices via a computer network such as the internet and/or various telecommunication networks.

The computing unit 501 may be a variety of general and/or special purpose processing components having processing and computing capabilities. Some examples of computing unit 501 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various specialized Artificial Intelligence (AI) computing chips, various computing units running machine learning model algorithms, a Digital Signal Processor (DSP), and any suitable processor, controller, microcontroller, etc. The computing unit 501 performs the various methods and processes described above, such as the methods described in this disclosure. For example, in some embodiments, the methods described in the present disclosure may be implemented as a computer software program tangibly embodied on a machine-readable medium, such as storage unit 508. In some embodiments, part or all of the computer program may be loaded and/or installed onto the device 500 via the ROM502 and/or the communication unit 509. When the computer program is loaded into RAM503 and executed by computing unit 501, one or more steps of the methods described in the present disclosure may be performed. Alternatively, in other embodiments, the computing unit 501 may be configured to perform the methods described in the present disclosure by any other suitable means (e.g., by means of firmware).

Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuit systems, field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), systems On Chip (SOCs), complex Programmable Logic Devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs, the one or more computer programs may be executed and/or interpreted on a programmable system including at least one programmable processor, which may be a special purpose or general-purpose programmable processor, that may receive data and instructions from, and transmit data and instructions to, a storage system, at least one input device, and at least one output device.

Program code for carrying out methods of the present disclosure may be written in any combination of one or more programming languages. These program code may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus such that the program code, when executed by the processor or controller, causes the functions/operations specified in the flowchart and/or block diagram to be implemented. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package, partly on the machine and partly on a remote machine or entirely on the remote machine or server.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and pointing device (e.g., a mouse or trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic input, speech input, or tactile input.

The systems and techniques described here can be implemented in a computing system that includes a background component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such background, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), and the internet.

The computer system may include a client and a server. The client and server are typically remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server may be a cloud server, a server of a distributed system, or a server incorporating a blockchain.

It should be appreciated that various forms of the flows shown above may be used to reorder, add, or delete steps. For example, the steps recited in the present disclosure may be performed in parallel or sequentially or in a different order, provided that the desired results of the technical solutions of the present disclosure are achieved, and are not limited herein.

The above detailed description should not be taken as limiting the scope of the present disclosure. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives are possible, depending on design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present disclosure are intended to be included within the scope of the present disclosure.

Claims

1. An information display method, comprising:

2. The method of claim 1, wherein the obtaining the type information of the user comprises:

acquiring historical search information of the user within a first preset time length, wherein the ending time of the first preset time length is the current time;

classifying all the queries included in the historical search information, wherein the queries in the same classification result express the same search intention;

and in response to determining that the number of queries in at least one classification result is greater than M, determining that the user is the target user.

3. The method of claim 1, wherein the obtaining the type information of the user comprises:

querying a user list, and determining that the user is the target user in response to determining that the user is located in the user list;

the user list is generated according to historical search information of each user and is updated periodically, and the users in the user list meet the following conditions: after classifying each query included in the historical search information, the number of queries in at least one classification result is larger than M, and the queries in the same classification result express the same search intention, wherein the historical search information is the historical search information within a first preset time, and the ending time of the first preset time is the time for generating or updating the user list.

4. A method according to claim 2 or 3, wherein,

for any two queries, expressing the same search intent includes: the two queries are identical and the two queries are not identical but the expressed semantics are identical.

5. A method according to claim 2 or 3, wherein said inserting the information card into the first screen presentation information comprises:

and respectively acquiring the priority of each information card in response to the number of the information cards being greater than one, and inserting each information card into the first screen display information according to the principle that the higher the priority is, the more the insertion position is.

6. The method of claim 5, wherein,

the step of obtaining the priority of each information card comprises the following steps: and aiming at any information card, respectively taking the query quantity in the classification result corresponding to the information card as the weight of the information card, wherein the higher the weight is, the higher the priority is.

7. An information presentation apparatus comprising: the system comprises an information acquisition module, an information generation module and an information display module;

8. The apparatus of claim 7, wherein,

the information acquisition module acquires historical search information of the user within a first preset time, the ending time of the first preset time is the current time, all queries included in the historical search information are classified, the queries in the same classification result express the same search intention, and the user is determined to be the target user in response to the fact that the number of the queries in at least one classification result is greater than M.

9. The apparatus of claim 7, wherein,

the information acquisition module queries a user list, and determines that the user is the target user in response to determining that the user is located in the user list; the user list is generated according to historical search information of each user and is updated periodically, and the users in the user list meet the following conditions: after classifying each query included in the historical search information, the number of queries in at least one classification result is larger than M, and the queries in the same classification result express the same search intention, wherein the historical search information is the historical search information within a first preset time, and the ending time of the first preset time is the time for generating or updating the user list.

10. The device according to claim 8 or 9, wherein,

11. The device according to claim 8 or 9, wherein,

and the information display module responds to the fact that the number of the information cards is larger than one, respectively obtains the priority of each information card, and inserts each information card into the first screen display information according to the principle that the higher the priority is, the more the insertion position is.

12. The apparatus of claim 11, wherein,

the information display module is used for respectively taking the query quantity in the classification result corresponding to any information card as the weight of the information card, wherein the higher the weight is, the higher the priority is.

13. An electronic device, comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein,,

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-6.

14. A non-transitory computer readable storage medium storing computer instructions for causing a computer to perform the method of any one of claims 1-6.

15. A computer program product comprising computer programs/instructions which, when executed by a processor, implement the method of any of claims 1-6.