CN116562939A - Mobile internet advertisement platform analysis system and method - Google Patents

Mobile internet advertisement platform analysis system and method Download PDF

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Publication number
CN116562939A
CN116562939A CN202310585764.0A CN202310585764A CN116562939A CN 116562939 A CN116562939 A CN 116562939A CN 202310585764 A CN202310585764 A CN 202310585764A CN 116562939 A CN116562939 A CN 116562939A
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module
advertisement
access
input end
output end
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符亚雄
蔡胜
熊丽平
郭凯
熊志文
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Shenzhen Youyou Internet Technology Co ltd
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Shenzhen Youyou Internet Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00—Reducing energy consumption in communication networks
    • Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a mobile internet advertisement platform analysis system and a method, which belong to the technical field of advertisement analysis and comprise an internet access original information acquisition module; according to the system, the original information acquisition module and the user layer data analysis module are accessed through the Internet, the data processing module is arranged at the follow-up position, the time span from the starting point to the end point of the advertisement access in the same day can be acquired, the larger time range is grouped, different access time periods are acquired, and then the advertisement access amount in different time periods is acquired, so that the maximum user access amount in a specific time period can be obtained, the average value of the data in a plurality of days is taken for sequencing, theoretical basis can be provided for the follow-up appointed advertisement delivery strategy through the acquired data, advertisements with different amounts can be scientifically delivered in the corresponding time period, and the delivery effect can be effectively ensured by using cost control.

Description

Mobile internet advertisement platform analysis system and method
Technical Field
The invention belongs to the technical field of advertisement analysis, and particularly relates to a mobile internet advertisement platform analysis system and method.
Background
Advertisement generally refers to commercial-targeted advertisements, typically commercial advertisements, which are means for distributing information of goods or services to consumers or users through advertising media in a paid manner for the purpose of promoting the goods or services. Commercial advertisements are economic advertisements, and are gradually integrated into the Internet along with the gradual development and growth of the Internet, and are delivered to the public through the Internet, so that the advertisements need to be applied to an analysis system for analysis.
The Chinese patent discloses (CN 110852782A) an Internet advertisement delivery platform, which comprises an advertisement acquisition module, an advertisement information receiving module and a display module, wherein the advertisement acquisition module is used for acquiring target advertisements to be delivered, at least one piece of screening information corresponding to the target advertisements, and a weight value corresponding to each piece of screening information respectively, and the advertisement information receiving module is used for receiving delivery requests corresponding to the target advertisements sent by an external media platform. Acquiring user data model/user group information through a data analysis system, generating an advertisement putting strategy by an advertisement service platform according to the user data model/user group information, an analysis result and advertisement putting information, and sending advertisement content and the advertisement putting strategy to the advertisement bearing platform, wherein the advertisement bearing platform adds the advertisement content to a service data sheet according to the advertisement putting strategy and sends the service data sheet to a client; the mobile internet advertisement delivery method and device can accurately realize the targeted delivery of the advertisement to the mobile internet user, and improve the effectiveness of advertisement delivery.
The conventional advertisement delivery platform can complete delivery and analysis of advertisements, but does not comprehensively collect advertisements and internet access information in the early stage, so that the overall accuracy of subsequent analysis cannot be improved, and the conventional analysis platform generally only analyzes problems or faults generated in advertisement delivery, but cannot generate specific change strategies, so that the problems cannot be fundamentally solved, the actual application effect of the overall system is poor, and in order to solve the problems, a mobile internet advertisement platform analysis system and a mobile internet advertisement platform analysis method are needed.
Disclosure of Invention
The invention aims at: the mobile internet advertisement platform analysis system and method provided by the invention aim to solve the problems that the advertisement delivery platform at present can complete the delivery and analysis of advertisements, but does not comprehensively collect advertisements and internet access information at the early stage, the overall accuracy of subsequent analysis cannot be improved, and the analysis platform at present generally only analyzes problems or faults generated in the advertisement delivery, but cannot generate specific change strategies, so that the problems cannot be fundamentally solved, and the actual application effect of the overall system is poor.
In order to achieve the above purpose, the present invention adopts the following technical scheme: the mobile internet advertisement platform analysis system comprises an internet access original information acquisition module, wherein the output end of the internet access original information acquisition module is connected with the input end of an advertisement related information acquisition module, the output end of the advertisement related information acquisition module is connected with the input end of a user layer data analysis module, and the output end of the user layer data analysis module is connected with the input end of a data processing module.
As a further description of the above technical solution:
the output end of the data processing module is connected with the input end of the advertisement keyword extraction module, the output end of the advertisement keyword extraction module is respectively connected with the input ends of the keyword search engine importing module and the advertisement page keyword top-setting module, the output ends of the advertisement page keyword top-setting module, the user opinion feedback module and the advertisement delivery effect evaluation module are all connected with the input end of the information summarization feedback module, the output end of the information summarization feedback module is connected with the input end of the receiving terminal, and the receiving terminal is one or more of a mobile phone and a notebook computer.
As a further description of the above technical solution:
the Internet access original information acquisition module comprises an access original DNS log acquisition module, the output end of the access original DNS log acquisition module is connected with the input end of the access original Radius log acquisition module, and the output ends of the access original Radius log acquisition module, the Internet traffic data acquisition module and the Internet access data caching module are connected with the input end of the data automatic classification packaging module, wherein the DNS log comprises a source IP, a source port, a destination IP and a destination port.
As a further description of the above technical solution:
the advertisement related information acquisition module comprises an Internet advertiser SDK acquisition module, wherein the Internet advertiser SDK acquisition module is used for acquiring an Internet advertiser SDK so as to provide some data support for subsequent data processing, and the output end of the Internet advertiser SDK acquisition module is connected with the input end of the Internet advertiser domain name information acquisition module.
As a further description of the above technical solution:
the system comprises an Internet advertiser domain name information acquisition module, an Internet advertisement putting APP acquisition module, an advertisement total duration calculation module and an advertisement rapid classification module, wherein the output ends of the Internet advertisement domain name information acquisition module and the Internet advertisement putting APP acquisition module are connected with the input end of the Internet advertisement putting amount acquisition module, the output end of the Internet advertisement putting amount acquisition module is connected with the input end of the advertisement total duration calculation module, and the output end of the advertisement total duration calculation module is connected with the input end of the advertisement rapid classification module.
As a further description of the above technical solution:
the user layer data analysis module comprises a data centralization module, wherein the output end of the data centralization module is connected with the input end of an invalid data screening module, the output end of the invalid data screening module is connected with the input end of a user access amount data calculation module, the output end of the user access amount data calculation module is connected with the input end of a user access time data calculation module, the output end of the user access time data calculation module is connected with the input end of an advertisement page stay time calculation module, and the output end of the advertisement page stay time calculation module is connected with the input end of an advertisement page turning data calculation module.
As a further description of the above technical solution:
the data processing module comprises an advertisement access time node recording module, wherein the advertisement access time node recording module is used for recording the starting time and the ending time of advertisement access on the same day, the output end of the advertisement access time node recording module is connected with the input end of the access time period determining module, the output end of the access time period determining module is connected with the input end of the access time period grouping module, the output end of the access time period grouping module is connected with the input end of the advertisement play amount calculating module in different access time periods, the output end of the advertisement play amount calculating module in different access time periods is connected with the input end of the play amount automatic ordering module, and the number of the access time period grouping module segments is 6-8.
As a further description of the above technical solution:
the advertisement keyword extraction module comprises an advertisement category information inquiry module and a different category advertisement access amount calculation module, wherein the output end of the advertisement category information inquiry module is connected with the input end of the different category advertisement access amount calculation module, and the output end of the different category advertisement access amount calculation module is connected with the input end of the different category advertisement access amount sequencing module.
As a further description of the above technical solution:
the output end of the different-category advertisement access quantity ordering module is connected with the input end of the different-category advertisement keyword generating module, and the output end of the different-category advertisement keyword generating module is connected with the input end of the advertisement label recording module.
The invention also discloses a mobile internet advertisement platform analysis method, which comprises the following steps:
s1, acquiring original information accessed by the Internet;
s2, acquiring advertisement related information;
s3, analyzing the layer data of the user layer;
s4, processing the data;
s5, extracting advertisement keywords;
s6, setting the advertisement page keywords at the top;
s7, backing up and storing the data;
s8, information is summarized and fed back.
In summary, due to the adoption of the technical scheme, the beneficial effects of the invention are as follows:
in the invention, the system is provided with the Internet access original information acquisition module and the user layer data analysis module, so that user layer analysis can be performed through the original access data of the Internet, thereby obtaining the data such as the user access quantity, the access time, the advertisement page stay time, the page turning quantity and the like, and comprehensively knowing the advertisement spreading effect from the user layer.
According to the invention, the data processing module is arranged at the follow-up, so that the time span from the start point to the end point of the advertisement access of the same day can be acquired, meanwhile, the larger time range is grouped, different access time periods are acquired, and then the advertisement access quantity in different time periods is acquired, so that the maximum user access quantity in a specific certain time period can be known, meanwhile, the average value of the data of multiple days is taken for sorting, the theoretical basis can be provided for the follow-up appointed advertisement release strategy through the acquired data, different advertisements can be scientifically released in the corresponding time period, and the release effect can be effectively ensured by using cost control.
In the invention, the advertisement keyword extraction module is further arranged, so that the advertisement access quantity of different categories can be obtained, the access quantity is ordered, different keywords are set as advertisement labels of different categories, and the most frequently accessed keywords are set as the top page, thereby greatly improving the user experience, and the keyword labels can be automatically updated later, and the actual application effect of the whole system is good.
Drawings
Fig. 1 is a schematic block diagram of an analysis system of a mobile internet advertisement platform.
Fig. 2 is a schematic diagram of a submodule structure of an internet access original information acquisition module in the mobile internet advertisement platform analysis system.
Fig. 3 is a schematic diagram of a submodule structure of an advertisement-related information obtaining module in the mobile internet advertisement platform analysis system.
Fig. 4 is a schematic diagram of a sub-module structure of a user layer data analysis module in the mobile internet advertisement platform analysis system.
Fig. 5 is a schematic diagram of a submodule structure of a data processing module in the mobile internet advertisement platform analysis system.
Fig. 6 is a schematic diagram of a sub-module structure of an advertisement keyword extraction module in a mobile internet advertisement platform analysis system.
Fig. 7 is a schematic flow chart of a mobile internet advertisement platform analysis method.
Legend description:
1. the Internet accesses the original information acquisition module; 2. the advertisement related information acquisition module; 3. a user layer data analysis module; 4. a data processing module; 5. and an advertisement keyword extraction module.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Example 1
Referring to fig. 1-6, the present invention provides a technical solution: the mobile internet advertisement platform analysis system comprises an internet access original information acquisition module 1, wherein the output end of the internet access original information acquisition module 1 is connected with the input end of an advertisement related information acquisition module 2, the output end of the advertisement related information acquisition module 2 is connected with the input end of a user layer data analysis module 3, the output end of the user layer data analysis module 3 is connected with the input end of a data processing module 4, the output end of the data processing module 4 is connected with the input end of an advertisement keyword extraction module 5, the output end of the advertisement keyword extraction module 5 is respectively connected with the input ends of a keyword search engine importing module and an advertisement page keyword topping module, and the output ends of an advertisement page keyword topping module, a user opinion feedback module and an advertisement putting effect evaluation module are all connected with the input end of an information summarization feedback module, the output end of the information summarization feedback module is connected with the input end of a receiving terminal, and the receiving terminal is a mobile phone;
the Internet access original information acquisition module 1 comprises an access original DNS log acquisition module, the output end of the access original DNS log acquisition module is connected with the input end of the access original Radius log acquisition module, the output ends of the access original Radius log acquisition module, the Internet traffic data acquisition module and the Internet access data cache module are connected with the input end of the automatic data classification and packaging module, and the DNS log comprises a source IP, a source port, a destination IP and a destination port;
the advertisement related information acquisition module 2 comprises an internet advertiser SDK acquisition module, wherein the internet advertiser SDK acquisition module is used for acquiring an internet advertiser SDK so as to provide some data support for subsequent data processing, the output end of the internet advertiser SDK acquisition module is connected with the input end of the internet advertiser domain name information acquisition module, the output ends of the internet advertiser domain name information acquisition module and the internet advertisement delivery APP acquisition module are both connected with the input end of the internet advertiser input amount acquisition module, the output end of the internet advertiser input amount acquisition module is connected with the input end of the advertisement total duration calculation module, and the output end of the advertisement total duration calculation module is connected with the input end of the advertisement rapid classification module;
the user layer data analysis module 3 comprises a data centralization module, wherein the output end of the data centralization module is connected with the input end of an invalid data screening module, the output end of the invalid data screening module is connected with the input end of a user access amount data calculation module, the output end of the user access amount data calculation module is connected with the input end of a user access time data calculation module, the output end of the user access time data calculation module is connected with the input end of an advertisement page stay time calculation module, and the output end of the advertisement page stay time calculation module is connected with the input end of an advertisement page turning data calculation module.
In this embodiment, by providing the internet access original information acquisition module and the user layer data analysis module, user layer analysis can be performed through original access data of the internet, so that data such as user access amount, access time, advertisement page residence time, page turning amount and the like can be obtained, and the propagation effect of advertisements can be comprehensively known from the user layer.
Example 2
Referring to fig. 1-6, the present invention provides a technical solution: the mobile internet advertisement platform analysis system comprises a data processing module 4, wherein the data processing module 4 comprises an advertisement access time node recording module, the advertisement access time node recording module is used for recording the start time and the end time of advertisement access on the same day, the output end of the advertisement access time node recording module is connected with the input end of an access time period determining module, the output end of the access time period determining module is connected with the input end of an access time period grouping module, the output end of the access time period grouping module is connected with the input end of an advertisement play amount calculating module in different access time periods, the output end of the advertisement play amount calculating module in different access time periods is connected with the input end of an automatic play amount ordering module, and the segmentation number of the access time period grouping module is 7.
In this embodiment, a data processing module is provided, which can acquire a time span from a start point to an end point of an advertisement access on the same day, meanwhile, group a larger time range, acquire different access time periods, and acquire advertisement access amounts in different time periods, so that a user can learn that the access amount is the most in a specific certain time period, and meanwhile, the average value of data of multiple days is taken for sorting, theoretical basis can be provided for the follow-up appointed advertisement release strategy through the acquired data, advertisements with different amounts can be scientifically released in the corresponding time period, and the release effect can be effectively ensured by using cost control.
Example 3
Referring to fig. 1-6, the present invention provides a technical solution: the mobile internet advertisement platform analysis system comprises an advertisement keyword extraction module 5, wherein the advertisement keyword extraction module 5 comprises an advertisement category information inquiry module and a different category advertisement access amount calculation module, the output end of the advertisement category information inquiry module is connected with the input end of the different category advertisement access amount calculation module, the output end of the different category advertisement access amount calculation module is connected with the input end of the different category advertisement access amount sorting module, the output end of the different category advertisement access amount sorting module is connected with the input end of the different category advertisement keyword generation module, and the output end of the different category advertisement keyword generation module is connected with the input end of the advertisement tag recording module.
In this embodiment, an advertisement keyword extraction module is further provided, which can obtain advertisement access amounts of different categories, sort the access amounts, set different keywords as advertisement tags of different categories, and set the most frequently accessed keywords as top pages, so that user experience can be greatly improved, and the keyword tags can be automatically updated later, so that the actual application effect of the whole system is good.
Example 4
Referring to fig. 7, the present invention further provides a technical solution: a mobile internet advertisement platform analysis method comprises the following steps:
s1, acquiring original information accessed by the Internet;
s2, acquiring advertisement related information;
s3, analyzing the layer data of the user layer;
s4, processing the data;
s5, extracting advertisement keywords;
s6, setting the advertisement page keywords at the top;
s7, backing up and storing the data;
s8, information is summarized and fed back.
The foregoing is only a preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art, who is within the scope of the present invention, should make equivalent substitutions or modifications according to the technical scheme of the present invention and the inventive concept thereof, and should be covered by the scope of the present invention.

Claims (10)

1. The mobile internet advertising platform analysis system comprises an internet access original information acquisition module (1), and is characterized in that: the output end of the Internet access original information acquisition module (1) is connected with the input end of the advertisement related information acquisition module (2), the output end of the advertisement related information acquisition module (2) is connected with the input end of the user layer data analysis module (3), and the output end of the user layer data analysis module (3) is connected with the input end of the data processing module (4).
2. The mobile internet advertisement platform analysis system according to claim 1, wherein the output end of the data processing module (4) is connected with the input end of the advertisement keyword extraction module (5), the output end of the advertisement keyword extraction module (5) is connected with the input ends of the keyword search engine importing module and the advertisement page keyword topping module respectively, the output ends of the advertisement page keyword topping module, the user opinion feedback module and the advertisement delivery effect evaluation module are connected with the input end of the information summarization feedback module, the output end of the information summarization feedback module is connected with the input end of the receiving terminal, and the receiving terminal is one or more of a mobile phone and a notebook computer.
3. The mobile internet advertisement platform analysis system according to claim 2, wherein the internet access original information obtaining module (1) comprises an access original DNS log obtaining module, an output end of the access original DNS log obtaining module is connected with an input end of the access original Radius log obtaining module, and output ends of the access original Radius log obtaining module, the internet traffic data obtaining module and the internet access data caching module are connected with input ends of the automatic data classification and packaging module, and the DNS log comprises a source IP, a source port, a destination IP and a destination port.
4. A mobile internet advertisement platform analysis system according to claim 3, wherein the advertisement related information acquisition module (2) comprises an internet advertiser SDK acquisition module for acquiring an internet advertiser SDK to provide some data support for subsequent data processing, and an output end of the internet advertiser SDK acquisition module is connected to an input end of the internet advertiser domain name information acquisition module.
5. The mobile internet advertisement platform analysis system according to claim 4, wherein the output ends of the internet advertiser domain name information acquisition module and the internet advertisement delivery APP acquisition module are connected with the input end of the internet advertiser input amount acquisition module, the output end of the internet advertiser input amount acquisition module is connected with the input end of the advertisement total duration calculation module, and the output end of the advertisement total duration calculation module is connected with the input end of the advertisement rapid classification module.
6. The mobile internet advertisement platform analysis system according to claim 5, wherein the user layer data analysis module (3) comprises a data centralization module, an output end of the data centralization module is connected with an input end of an invalid data sieving module, an output end of the invalid data sieving module is connected with an input end of a user access amount data calculation module, an output end of the user access amount data calculation module is connected with an input end of a user access time data calculation module, an output end of the user access time data calculation module is connected with an input end of an advertisement page stay time calculation module, and an output end of the advertisement page stay time calculation module is connected with an input end of an advertisement page turning data calculation module.
7. The mobile internet advertisement platform analysis system according to claim 6, wherein the data processing module (4) comprises an advertisement access time node recording module, the advertisement access time node recording module is used for recording the start time and the end time of the advertisement access on the same day, the output end of the advertisement access time node recording module is connected with the input end of the access time period determining module, the output end of the access time period determining module is connected with the input end of the access time period grouping module, the output end of the access time period grouping module is connected with the input end of the advertisement play amount calculating module in different access time periods, the output end of the advertisement play amount calculating module in different access time periods is connected with the input end of the play amount automatic ordering module, and the number of the access time period grouping module segments is 6-8.
8. The mobile internet advertisement platform analysis system according to claim 7, wherein the advertisement keyword extraction module (5) comprises an advertisement category information query module and a different category advertisement access amount calculation module, the output end of the advertisement category information query module is connected with the input end of the different category advertisement access amount calculation module, and the output end of the different category advertisement access amount calculation module is connected with the input end of the different category advertisement access amount sorting module.
9. The mobile internet advertisement platform analysis system according to claim 8, wherein the output end of the different category advertisement access amount ordering module is connected with the input end of the different category advertisement keyword generating module, and the output end of the different category advertisement keyword generating module is connected with the input end of the advertisement tag recording module.
10. The mobile internet advertisement platform analysis method is characterized by comprising the following steps:
s1, acquiring original information accessed by the Internet;
s2, acquiring advertisement related information;
s3, analyzing the layer data of the user layer;
s4, processing the data;
s5, extracting advertisement keywords;
s6, setting the advertisement page keywords at the top;
s7, backing up and storing the data;
s8, information is summarized and fed back.
CN202310585764.0A 2023-05-23 2023-05-23 Mobile internet advertisement platform analysis system and method Pending CN116562939A (en)

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Application Number Priority Date Filing Date Title
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Publications (1)

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CN116562939A true CN116562939A (en) 2023-08-08

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