CN116523570B - Advertisement backtracking method and system based on wireless communication - Google Patents
Advertisement backtracking method and system based on wireless communication Download PDFInfo
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- CN116523570B CN116523570B CN202310462910.0A CN202310462910A CN116523570B CN 116523570 B CN116523570 B CN 116523570B CN 202310462910 A CN202310462910 A CN 202310462910A CN 116523570 B CN116523570 B CN 116523570B
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- 238000000034 method Methods 0.000 title claims abstract description 31
- 230000004044 response Effects 0.000 claims description 11
- 238000012545 processing Methods 0.000 claims description 9
- 239000002131 composite material Substances 0.000 claims description 6
- 230000005540 biological transmission Effects 0.000 claims description 5
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/40—Services specially adapted for particular environments, situations or purposes for vehicles, e.g. vehicle-to-pedestrians [V2P]
- H04W4/46—Services specially adapted for particular environments, situations or purposes for vehicles, e.g. vehicle-to-pedestrians [V2P] for vehicle-to-vehicle communication [V2V]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W76/00—Connection management
- H04W76/10—Connection setup
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D30/00—Reducing energy consumption in communication networks
- Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks
Abstract
The invention discloses an advertisement backtracking method and system based on wireless communication; wherein the method comprises the following steps: s10, responding to an advertisement backtracking instruction, and recording the driving data of the vehicle; s20, establishing a wireless communication link based on the driving data of the vehicle, and sending an advertisement backtracking request to a terminal in the wireless communication link; s30, receiving advertisement content corresponding to the driving data of the vehicle and fed back by the terminal, and outputting the advertisement content at the vehicle; according to the scheme, the missed road side advertisement information of the vehicle is timely returned through the temporarily established vehicle-to-vehicle network, so that the advertisement acquisition efficiency of passengers in the vehicle is improved.
Description
Technical Field
The invention relates to the technical field of wireless communication, in particular to an advertisement backtracking method and system based on wireless communication.
Background
With the development of economy, more and more advertisements are provided on the road side, and drivers can observe the advertisement contents under the condition of ensuring driving safety so as to acquire effective information. However, current advertising schemes are not reasonably designed, and some key content is not easily observed (e.g., contact phone fonts are too small); and, advertisement content of the high-grade highway side is generally laid on a special support, the advertisement in the layout form has stronger visual impact sense, and a driver can observe the advertisement at a longer distance, so the driver can obtain more advertisement information, but the advertisement board, the advertisement vehicle, the wall advertisement and the like laid on the low-grade highway or town and country have small picture and short distance, are easy to miss, and the driver is inconvenient to return to view.
From the above analysis, it can be seen that there is an inconvenience in acquiring advertisement contents for occupants in a mobile vehicle, particularly for a driver, and improvement is demanded.
Disclosure of Invention
The invention mainly aims to provide an advertisement backtracking method, an advertisement backtracking system, an electronic device and a readable storage medium based on wireless communication, and aims to solve the technical problems in the background art.
To achieve the above object, a first aspect of the present invention provides an advertisement backtracking method based on wireless communication, the method comprising the steps of: s10, responding to an advertisement backtracking instruction, and recording the driving data of the vehicle; s20, establishing a wireless communication link based on the driving data of the vehicle, and sending an advertisement backtracking request to a terminal in the wireless communication link; and S30, receiving advertisement content corresponding to the driving data of the vehicle and fed back by the terminal, and outputting the advertisement content at the vehicle.
Optionally, the advertisement backtracking instruction in step S10 is generated as follows: receiving voice information of a user, analyzing the voice information, and generating the advertisement backtracking instruction if an analysis result meets a first condition; or detecting whether a voice instruction or button input of a user is received, and if so, generating the advertisement backtracking instruction.
Optionally, the driving data of the vehicle includes first positioning data and first driving direction data; in step S20, the establishing a wireless communication link based on the driving data of the vehicle includes: determining lane information of the vehicle based on the first positioning data, and determining a target lane condition based on the first positioning data, the lane information and the first driving direction data; broadcasting a wireless communication link establishment request signal and receiving a response signal, wherein the response signal comprises other vehicle driving data; and determining path node information of a wireless communication link based on the driving data of the other vehicle, and receiving and feeding back a corresponding response signal based on the path node information so as to establish the wireless communication link.
Optionally, the driving data of the host vehicle further comprises first vehicle speed data and a first driving plan, and the driving data of the host vehicle comprises second positioning data, a second driving direction and a second driving plan; the determining wireless communication link establishment path information based on the other vehicle driving data includes: the forward communication path is determined based on a first principle that: the reverse lane is prioritized, the relay is at least, and when the terminal in the forward communication path is positioned in the first area, the terminal in the forward communication path and the head terminal in the reverse communication path are positioned in the second area; determining a reverse communication path based on a second principle, the second principle being: the same-direction lane is prioritized, and the composite similarity of the first running plan and the second running plan is larger than a first threshold value; wherein the first threshold is inversely related to the first vehicle speed data.
Optionally, in step S20, the sending an advertisement backtracking request to a terminal in the wireless communication link includes: sending an advertisement backtracking request to a terminal in the forward communication path and sending an information transmission request to a terminal in the reverse communication path; the advertisement backtracking request comprises an encryption request and a secret key, wherein the encryption request is used for triggering the terminal in the forward communication path to encrypt the acquired advertisement information by using the secret key and then transmit the encrypted advertisement information to the reverse communication path.
Optionally, the advertisement backtracking instruction further comprises advertisement orientation information; the determining the wireless communication link establishment path information based on the other vehicle driving data further includes: if the advertisement orientation information is the same as the first driving direction data, the terminal in the forward communication path is corrected to be a homodromous lane terminal; if the advertisement orientation information is opposite to the first travel direction data, no correction is made to the end terminal in the forward communication path.
Optionally, the end terminal in the forward communication path obtains advertisement information, including: the terminal shoots image information of a first azimuth corresponding to the first positioning data through a vehicle-mounted camera; and/or the terminal reads the electronic advertisement information in the second direction through the vehicle-mounted reader; wherein the first and second orientations are each determined based on the advertisement orientation information.
The invention also provides an advertisement backtracking system based on wireless communication, which comprises a processing module, a storage module and a communication module, wherein the processing module is respectively connected with the storage module and the communication module; wherein the storage module is used for storing executable program codes; the communication module is used for establishing a wireless communication link; the processing module is configured to call the executable program code stored in the storage module to execute the method as described above.
The third aspect of the present invention also provides an electronic device, including: a memory storing executable program code; a processor coupled to the memory; the processor invokes the executable program code stored in the memory to perform the method as described above.
A fourth aspect of the invention also provides a computer storage medium storing computer instructions which, when invoked, are adapted to carry out the method as hereinbefore described.
In the technical scheme, the method and the device for controlling the advertisement backtracking are used for responding to the advertisement backtracking instruction, recording the driving data of the vehicle, establishing a wireless communication link based on the driving data of the vehicle, sending an advertisement backtracking request to a terminal in the wireless communication link, receiving advertisement content corresponding to the driving data of the vehicle and fed back by the terminal, and outputting the advertisement content at the vehicle. According to the scheme, when the passenger in the vehicle misses the road side advertisement content and the advertisement backtracking requirement exists, a temporary wireless communication link is built, and corresponding advertisement information is acquired through other vehicles in the link, so that the passenger in the vehicle does not need to change the running plan of the vehicle, and the corresponding advertisement information can be acquired in time.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and other drawings may be obtained according to the structures shown in these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a schematic flow chart of an advertisement backtracking method based on wireless communication according to an embodiment of the present invention.
Fig. 2 is a schematic diagram of a scenario for determining an end terminal in a forward communication path according to an embodiment of the present invention.
Fig. 3 is a schematic structural diagram of an advertisement backtracking system based on wireless communication according to an embodiment of the present invention.
Fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
The achievement of the objects, functional features and advantages of the present invention will be further described with reference to the accompanying drawings, in conjunction with the embodiments.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
It should be noted that, if directional indications (such as up, down, left, right, front, and rear … …) are included in the embodiments of the present invention, the directional indications are merely used to explain the relative positional relationship, movement conditions, etc. between the components in a specific posture (as shown in the drawings), and if the specific posture is changed, the directional indications are correspondingly changed.
In addition, if there is a description of "first", "second", etc. in the embodiments of the present invention, the description of "first", "second", etc. is for descriptive purposes only and is not to be construed as indicating or implying a relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include at least one such feature. In addition, the technical solutions of the embodiments may be combined with each other, but it is necessary to base that the technical solutions can be realized by those skilled in the art, and when the technical solutions are contradictory or cannot be realized, the combination of the technical solutions should be considered to be absent and not within the scope of protection claimed in the present invention.
Embodiment one: referring to fig. 1, fig. 1 is a flow chart of an advertisement backtracking method based on wireless communication according to an embodiment of the present invention. Because of the high speed of movement of the vehicle, passengers in the vehicle are easy to miss the advertisement content on the road side, especially the driver who needs to pay attention to driving is easier to generate the situation, and turning around and returning are obviously unrealistic and not cost-effective. In view of this, as shown in fig. 1, the present invention proposes an advertisement backtracking method based on wireless communication, the method comprising the following steps: s10, responding to an advertisement backtracking instruction, and recording the driving data of the vehicle; s20, establishing a wireless communication link based on the driving data of the vehicle, and sending an advertisement backtracking request to a terminal in the wireless communication link; and S30, receiving advertisement content corresponding to the driving data of the vehicle and fed back by the terminal, and outputting the advertisement content at the vehicle.
In the embodiment of the invention, when the passenger in the vehicle needs to trace back the advertisement on the road side which is just missed, a trace back instruction can be input into the system, the system responds to the instruction to record the running data of the vehicle in time, then, the vehicle and the surrounding vehicles establish a wireless communication link, and an advertisement trace back request is sent to other vehicles through the wireless communication link, so that the vehicle at the corresponding position or the vehicle passing through the corresponding position can acquire advertisement information and return the advertisement information to the vehicle through the wireless communication link, thereby solving the problem of difficult trace back caused by the missed advertisement on the road side, and enabling the passenger in the vehicle to conveniently check the advertisement content in the past travel route.
The wireless communication link of the invention can be a vehicle-mounted Ad hoc network (VANET), which refers to an open mobile Ad hoc network formed by mutual communication among vehicles, vehicles and fixed access points and between vehicles and pedestrians in a traffic environment, and aims to construct an inter-vehicle communication network which is self-organized, convenient to deploy, low in cost and open in structure on a road, and provide data transmission capability without centers, self-organized and supporting multi-hop forwarding so as to realize accident early warning, driving assistance, road traffic information inquiry, workshop communication, internet access service and other applications. Of course, various simplified versions of the vehicle-mounted ad hoc network are also possible, for example, a network that is built based on a network such as DSRC or ZigBee and that only enables vehicle-to-vehicle communication.
Optionally, the advertisement backtracking instruction in step S10 is generated as follows: receiving voice information of a user, analyzing the voice information, and generating the advertisement backtracking instruction if an analysis result meets a first condition; or detecting whether a voice instruction or button input of a user is received, and if so, generating the advertisement backtracking instruction.
In the embodiment of the invention, the passengers in the vehicle can input the advertisement backtracking instruction to the vehicle-mounted system in two modes. 1) Active type: the voice information of the user is subjected to semantic analysis, content related to the backtracking advertising will and demand is extracted from the voice information, and then an advertising backtracking instruction is generated, for example, the user can send out voices such as what the address/phone of the last advertisement is, what the last advertisement is, and the like when the user misses the advertisement, at the moment, the vehicle-mounted system judges that passengers in the vehicle have the advertising backtracking demand based on semantic analysis, and then the instruction is automatically generated. 2) Passive form: the passenger in the car directly inputs instructions through voice input and key input (including physical keys and virtual keys) so as to trigger the generation of advertisement backtracking instructions.
Optionally, the driving data of the vehicle includes first positioning data and first driving direction data; in step S20, the establishing a wireless communication link based on the driving data of the vehicle includes: determining lane information of the vehicle based on the first positioning data, and determining a target lane condition based on the first positioning data, the lane information and the first driving direction data; broadcasting a wireless communication link establishment request signal and receiving a response signal, wherein the response signal comprises other vehicle driving data; and determining path node information of a wireless communication link based on the target lane condition and the other vehicle driving data, and receiving and feeding back a corresponding response signal based on the path node information so as to establish the wireless communication link.
In the embodiment of the invention, when the wireless communication link is established, the information such as the positions, the running directions and the like of the vehicle and the surrounding vehicles are required to be determined, and then the transmission path of the reasonable wireless communication link is determined so as to ensure that the advertisement information can be obtained and returned. The method comprises the steps that a vehicle firstly broadcasts a request signal, the surrounding vehicles receive the request signal and then respond, the vehicle obtains real-time data of the surrounding vehicles based on other vehicle driving data contained in the response signal, each path node used for constructing a wireless communication link, namely the vehicle is further determined, response signals corresponding to the related path nodes are received and fed back, communication is gradually realized between the corresponding vehicles, and finally the wireless communication link is established.
The target lane condition may be that the reverse lane and/or the vehicle is behind the own lane, i.e. the wireless communication link is only established with the reverse lane and the vehicle behind the own vehicle.
Optionally, the driving data of the host vehicle further comprises first vehicle speed data and a first driving plan, and the driving data of the host vehicle comprises second positioning data, a second driving direction and a second driving plan; the determining wireless communication link establishment path information based on the other vehicle driving data includes: the forward communication path is determined based on a first principle that: the reverse lane is prioritized, the relay is at least, and when the terminal in the forward communication path is positioned in the first area, the terminal in the forward communication path and the head terminal in the reverse communication path are positioned in the second area; determining a reverse communication path based on a second principle, the second principle being: the same-direction lane is prioritized, and the composite similarity of the first running plan and the second running plan is larger than a first threshold value; wherein the first threshold is inversely related to the first vehicle speed data.
In the embodiment of the present invention, the further driving data includes a vehicle speed, a driving plan and a driving direction, which are beneficial to the on-board system of the vehicle to determine reasonable path nodes, and the wireless communication link should include a forward communication path and a reverse communication path, which should be considered simultaneously.
For the first principle described above, since the vehicle of the reverse lane is directly driven to the advertisement position, the forward communication path is preferably constructed based thereon, and in particular, the head-end node which can be preferably used as the forward communication path; the vehicle network generally needs to relay, but the more the relay times, the more time and the number of relay nodes are needed, so that the relay is reduced as much as possible when the forward communication path is determined, for example, the forward communication path can only comprise one vehicle node, and the vehicle node can forward the advertisement information to the vehicle node of the reverse communication path after the advertisement information is acquired; and ensuring that the end vehicle in the forward communication path can communicate with the vehicle in the reverse communication path after acquiring the advertisement information, so that connectivity in the vehicle node and the reverse communication path needs to be considered simultaneously, wherein the first area is determined based on the first positioning data, namely the approximate position of the advertisement information, and the second area is also determined based on the first area and the preset communication distance and is theoretically larger than the first area.
For the second principle, the vehicle in the same lane can be kept in a state of being close to the host vehicle more easily, so that the reliability of communication is facilitated, and therefore, the vehicle in the same lane is preferably used for assembling the reverse communication path, and the vehicle with the same traveling plan is also preferably used for ensuring the duration of keeping the vehicle in the state of being close to the host vehicle, and the method is particularly suitable for selecting the end vehicle of the reverse communication path. The composite similarity of the running plans refers to the proximity of the running route on the time sequence, that is, from the current moment to a certain end moment, if the running routes of other vehicles and the own vehicle are the same and the inter-vehicle distance is kept at a lower level, the composite similarity is high, the running plans can be analyzed section by section and then averaged in specific calculation, for example, a weighted average algorithm is adopted, and as the moment of returning the advertisement information by the reverse communication path is most likely to be located in the middle section, the weight of the middle section is highest, the weight of the front section is inferior, and the weight of the rear section is lowest. In addition, the first threshold is inversely related to the first vehicle speed data of the vehicle, that is, the faster the vehicle, the higher the requirement for composite similarity, so that the vehicle nodes in the selected reverse communication path are more reliable for transmitting advertisement information.
Optionally, in step S20, the sending an advertisement backtracking request to a terminal in the wireless communication link includes: sending an advertisement backtracking request to a terminal in the forward communication path and sending an information transmission request to a terminal in the reverse communication path; the advertisement backtracking request comprises an encryption request and a secret key, wherein the encryption request is used for triggering the terminal in the forward communication path to encrypt the acquired advertisement information by using the secret key and then transmit the encrypted advertisement information to the reverse communication path.
In the embodiment of the invention, after the wireless communication link is established, tasks are respectively sent to the vehicle terminals in the forward communication path, namely, the vehicles in the forward communication path are responsible for acquiring advertisement information or relaying advertisement acquisition instructions, and the vehicles in the reverse communication path are responsible for returning the advertisement information. In addition, the invention also sends the encryption request and the secret key to the vehicle terminal in the forward communication path so as to reduce the problem that the vehicle terminal in the reverse communication path can only transmit information and cannot decipher the information, thereby protecting the privacy of passengers in the vehicle.
Optionally, the advertisement backtracking instruction further comprises advertisement orientation information; the determining the wireless communication link establishment path information based on the other vehicle driving data further includes: if the advertisement orientation information is the same as the first driving direction data, the terminal in the forward communication path is corrected to be a homodromous lane terminal; if the advertisement orientation information is opposite to the first travel direction data, no correction is made to the end terminal in the forward communication path.
In the embodiment of the invention, the advertisement backtracking instruction generated by the vehicle can also report advertisement orientation information, such as left/right side advertisement, left/right side front advertisement, left/right side back advertisement and the like, and the advertisement orientation does not need to select the corresponding vehicle to acquire the advertisement information. Accordingly, the present invention determines the forward communication path of the wireless communication link based on the direction information of the advertisement, and referring to fig. 2, the vehicle a1 is more likely to acquire the complete advertisement information for the billboard b1, so the vehicle a1 is set as the end terminal of the forward communication path, and for the billboard b2, it is apparent that the vehicle a2 is more likely to acquire the complete advertisement information, at which time the vehicle a2 is set as the end terminal of the forward communication path.
Optionally, the end terminal in the forward communication path obtains advertisement information, including: the terminal shoots image information of a first azimuth corresponding to the first positioning data through a vehicle-mounted camera; and/or the terminal reads the electronic advertisement information in the second direction through the vehicle-mounted reader; wherein the first and second orientations are each determined based on the advertisement orientation information.
In the embodiment of the invention, the vehicle for acquiring the advertisement information can shoot a plurality of image information through the vehicle-mounted camera, the advertisement information can be included in the image information, and the advertisement information in the electronic tag arranged on the advertisement device can be acquired through the vehicle-mounted reader (for example, an RFID reader).
Embodiment two: fig. 3 is a schematic structural diagram of an advertisement backtracking system based on wireless communication according to an embodiment of the present invention. As shown in fig. 3, the invention further provides an advertisement backtracking system (100) based on wireless communication, which comprises a processing module (101), a storage module (102) and a communication module (103), wherein the processing module (101) is respectively connected with the storage module (102) and the communication module (103); wherein the memory module (102) is configured to store executable program code; -said communication module (103) for establishing a wireless communication link; the processing module (101) is configured to invoke the executable program code stored in the storage module (102) to perform the method according to the first embodiment.
The specific function of the advertisement backtracking system based on wireless communication in this embodiment refers to the first embodiment, and since the system in this embodiment adopts all the technical solutions of the foregoing embodiments, at least the system has all the beneficial effects brought by the technical solutions of the foregoing embodiments, and will not be described in detail herein.
Embodiment III: referring to fig. 4, the present invention also proposes an electronic device comprising: a memory storing executable program code; a processor coupled to the memory; the processor invokes the executable program code stored in the memory to perform the method steps as described in embodiment one.
Embodiment four: the invention also proposes a computer storage medium storing computer instructions for performing the method steps of embodiment one when called.
The foregoing description is only of the preferred embodiments of the present invention and is not intended to limit the scope of the invention, and all equivalent structural changes made by the specification and drawings of the present invention or direct/indirect application in other related technical fields are included in the scope of the present invention.
Claims (8)
1. An advertisement backtracking method based on wireless communication, which is characterized by comprising the following steps: s10, responding to an advertisement backtracking instruction, and recording the driving data of the vehicle; s20, establishing a wireless communication link based on the driving data of the vehicle, and sending an advertisement backtracking request to a terminal in the wireless communication link; s30, receiving advertisement content corresponding to the driving data of the vehicle and fed back by the terminal, and outputting the advertisement content at the vehicle; the wireless communication link is a vehicle-mounted ad hoc network, and the terminal is a peripheral vehicle of the vehicle;
the vehicle driving data comprise first positioning data and first driving direction data; in step S20, the establishing a wireless communication link based on the driving data of the vehicle includes: determining lane information of the vehicle based on the first positioning data, and determining a target lane condition based on the first positioning data, the lane information and the first driving direction data; broadcasting a wireless communication link establishment request signal and receiving a response signal, wherein the response signal comprises other vehicle driving data; determining path node information of a wireless communication link based on the driving data of the other vehicle, and receiving and feeding back a corresponding response signal based on the path node information so as to establish the wireless communication link;
the vehicle driving data also comprises first vehicle speed data and a first driving plan, and the other vehicle driving data comprises second positioning data, a second driving direction and a second driving plan; the determining wireless communication link establishment path information based on the other vehicle driving data includes: the forward communication path is determined based on a first principle that: the reverse lane is prioritized, the relay is at least, and when the terminal in the forward communication path is positioned in the first area, the terminal in the forward communication path and the head terminal in the reverse communication path are positioned in the second area; determining a reverse communication path based on a second principle, the second principle being: the same-direction lane is prioritized, and the composite similarity of the first running plan and the second running plan is larger than a first threshold value; wherein the first threshold is inversely related to the first vehicle speed data.
2. The wireless communication-based advertisement backtracking method of claim 1, wherein: the advertisement backtracking instruction in step S10 is generated as follows: receiving voice information of a user, analyzing the voice information, and generating the advertisement backtracking instruction if an analysis result meets a first condition; or detecting whether a voice instruction or button input of a user is received, and if so, generating the advertisement backtracking instruction.
3. The wireless communication-based advertisement backtracking method of claim 1, wherein: in step S20, the sending an advertisement backtracking request to the terminal in the wireless communication link includes: sending an advertisement backtracking request to a terminal in the forward communication path and sending an information transmission request to a terminal in the reverse communication path; the advertisement backtracking request comprises an encryption request and a secret key, and the encryption request is transmitted to trigger the terminal in the forward communication path to encrypt the acquired advertisement information by using the secret key and then transmit the encrypted advertisement information to the reverse communication path.
4. A wireless communication based advertisement backtracking method according to claim 1 or 2, wherein: the advertisement backtracking instruction also comprises advertisement orientation information; the determining the wireless communication link establishment path information based on the other vehicle driving data further includes: if the advertisement orientation information is the same as the first driving direction data, the terminal in the forward communication path is corrected to be a homodromous lane terminal; if the advertisement orientation information is opposite to the first travel direction data, no correction is made to the end terminal in the forward communication path.
5. The wireless communication-based advertisement backtracking method of claim 4, wherein: an end terminal in a forward communication path obtains advertising information, comprising: the terminal shoots image information of a first azimuth corresponding to the first positioning data through a vehicle-mounted camera; and/or the terminal reads the electronic advertisement information in the second direction through the vehicle-mounted reader; wherein the first and second orientations are each determined based on the advertisement orientation information.
6. The advertisement backtracking system based on wireless communication comprises a processing module, a storage module and a communication module, wherein the processing module is respectively connected with the storage module and the communication module; wherein the storage module is used for storing executable program codes; the communication module is used for establishing a wireless communication link; the method is characterized in that: the processing module is configured to invoke the executable program code stored in the storage module to perform the method according to any of claims 1-5.
7. An electronic device, comprising: a memory storing executable program code; a processor coupled to the memory; the method is characterized in that: the processor invokes the executable program code stored in the memory to perform the method of any one of claims 1-5.
8. A computer storage medium having stored thereon computer instructions, characterized by: when called, for performing the method according to any of claims 1-5.
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