CN116452255A

CN116452255A - Media content delivery method and device, computer equipment and storage medium

Info

Publication number: CN116452255A
Application number: CN202310409210.5A
Authority: CN
Inventors: 许典平
Original assignee: Douyin Vision Co Ltd
Current assignee: Douyin Vision Co Ltd
Priority date: 2023-04-17
Filing date: 2023-04-17
Publication date: 2023-07-18

Abstract

The disclosure provides a media content delivery method, a device, a computer device and a storage medium, wherein the method comprises the following steps: responding to a delivery plan creation instruction, displaying a delivery attribute configuration page, and responding to editing operation aiming at each configuration item in the delivery attribute configuration page, determining delivery attribute information of a media content delivery plan to be generated; displaying a media attribute configuration page in response to a first trigger operation, displaying initial configuration cards of a plurality of preset dimensions on the media attribute configuration page, and generating a target configuration card corresponding to any preset dimension based on the put attribute information in response to a second trigger operation of the initial configuration card of the preset dimension; and generating a media content delivery plan based on the delivery attribute information and the delivery material attribute information, and delivering the media content based on the media content delivery plan.

Description

Media content delivery method and device, computer equipment and storage medium

Technical Field

The disclosure relates to the technical field of computers, and in particular relates to a media content delivery method, a device, computer equipment and a storage medium.

Background

With the rapid development of information technology, more and more people choose to advertise by advertising, such as advertising games by video. In order to make advertising better, advertisements are usually released according to a planned release plan.

In the related art, a delivery plan is usually set manually, so that the delivery plan is set only according to the delivery experience, the delivery is carried out according to the delivery plan, the delivery effect is generally poor, the process is complex and tedious, and the user operation is difficult; or, the delivery plan is generated according to the preset algorithm and the historical delivery data, so that the user cannot know the detailed content of the delivery plan, and cannot manually intervene and adjust, and the use experience of the user is reduced. Therefore, how to better generate a delivery plan for an advertisement is a matter of urgency.

Disclosure of Invention

The embodiment of the disclosure at least provides a media content delivery method, a device, computer equipment and a storage medium.

In a first aspect, an embodiment of the present disclosure provides a media content delivery method, including:

responding to a delivery plan creation instruction, displaying a delivery attribute configuration page, and responding to editing operation aiming at each configuration item in the delivery attribute configuration page, determining delivery attribute information of a media content delivery plan to be generated;

Displaying a media attribute configuration page in response to a first trigger operation, displaying initial configuration cards of a plurality of preset dimensions on the media attribute configuration page, and generating a target configuration card corresponding to any preset dimension based on the put attribute information in response to a second trigger operation of the initial configuration card of the preset dimension; the card information of the target configuration cards with the preset dimensions is used for configuring the delivery material attribute information of the media content delivery plan to be generated;

and generating a media content delivery plan based on the delivery attribute information and the delivery material attribute information, and delivering the media content based on the media content delivery plan.

In a possible implementation manner, after the media attribute configuration page presents the initial configuration card of a plurality of preset dimensions, the method further comprises determining the target configuration card according to the following method:

responding to the triggering operation of a first target button of the media attribute configuration page, and displaying a plurality of pre-generated configuration card combinations; any configuration card combination comprises configuration cards corresponding to the preset dimensions;

And in response to a selection operation for any configuration card combination, determining the configuration cards in the configuration card combination as the target configuration card.

In a possible implementation, the pre-generated plurality of configuration card combinations includes at least one of:

the method comprises the steps of generating a configuration card combination by a current user side in a history mode, issuing the configuration card combination by other user sides and providing the configuration card combination by a third party user side.

and determining the target configuration card in response to an editing operation for each configuration item in the initial configuration card.

In a possible implementation manner, after the media content delivery is performed based on the media content delivery plan, the method further includes:

obtaining throwing result data;

responding to a delivery analysis instruction, displaying a delivery analysis configuration page, and responding to editing operation for each configuration item in the delivery analysis configuration page, determining an analysis target for the media content delivery plan;

Displaying a target analysis page in response to a third trigger operation, and determining a target analysis card of the selected at least one diagnostic dimension in response to a trigger operation for the at least one candidate analysis card;

and determining a delivery analysis result corresponding to the media content delivery plan based on the analysis target, the delivery result data and the target analysis card of the at least one diagnosis dimension.

In a possible implementation manner, after determining a delivery analysis result corresponding to the media content delivery plan, the method further includes:

generating a regulation strategy aiming at the media content delivery plan based on the delivery analysis result;

and responding to the triggering operation aiming at any regulation strategy, determining a target regulation strategy, and adjusting the media content delivery plan based on the target regulation strategy.

responding to a delivery plan regulation instruction, displaying a regulation configuration page, and responding to editing operation aiming at each configuration item in the regulation configuration page, determining regulation parameters of the media content delivery plan;

Responding to the fourth triggering operation, displaying a regulation strategy page, and responding to the fifth triggering operation, and determining a target regulation card from at least one candidate regulation card;

and adjusting the media content delivery plan based on the regulation parameters and the target regulation card.

In a second aspect, an embodiment of the present disclosure further provides a media content delivery apparatus, including:

the first display module is used for responding to a release plan creation instruction, displaying a release attribute configuration page, and responding to editing operation aiming at each configuration item in the release attribute configuration page, and determining release attribute information of a media content release plan to be generated;

the second display module is used for responding to the first triggering operation, displaying a media attribute configuration page, displaying initial configuration cards of a plurality of preset dimensions on the media attribute configuration page, responding to the second triggering operation of the initial configuration cards of any preset dimension, and generating a target configuration card corresponding to the dimension based on the throwing attribute information; the card information of the target configuration cards with the preset dimensions is used for configuring the delivery material attribute information of the media content delivery plan to be generated;

And the delivery module is used for generating a media content delivery plan based on the delivery attribute information and the delivery material attribute information and delivering the media content based on the media content delivery plan.

In a possible implementation manner, after the media attribute configuration page displays the initial configuration cards of a plurality of preset dimensions, the second display module is further configured to determine the target configuration card according to the following method:

In a possible implementation manner, after the media content delivery is performed based on the media content delivery plan, the apparatus further includes an analysis module configured to:

obtaining throwing result data;

In a possible implementation manner, after determining a delivery analysis result corresponding to the media content delivery plan, the apparatus further includes a regulation module, configured to:

In a possible implementation manner, after determining a delivery analysis result corresponding to the media content delivery plan, the regulation module is further configured to:

In a third aspect, embodiments of the present disclosure further provide a computer device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory in communication via the bus when the computer device is running, the machine-readable instructions when executed by the processor performing the steps of the first aspect, or any of the possible implementations of the first aspect.

In a fourth aspect, the presently disclosed embodiments also provide a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the first aspect, or any of the possible implementations of the first aspect.

According to the media content delivery method, the device, the computer equipment and the storage medium, after responding to a delivery plan creation instruction, a delivery attribute configuration page is displayed, and the delivery attribute information of a media content delivery plan to be generated is determined in response to editing operation of each configuration item in the delivery attribute configuration page, so that the delivery attribute information such as a bid range, a delivery range and the like is manually set by a user; then, after responding to the first triggering operation, a media attribute configuration page is displayed, initial configuration cards of a plurality of preset dimensions are displayed on the media attribute configuration page, and a target configuration card corresponding to any preset dimension is generated based on the throwing attribute information in response to the second triggering operation of the initial configuration cards of the preset dimensions, wherein card information of the target configuration cards of the preset dimensions is used for configuring throwing material attribute information of the media content throwing plan to be generated, so that the target configuration card can be automatically generated without manual editing of a user, and the strategy editing process is simplified; finally, a media content delivery plan can be generated based on the delivery attribute information and the delivery material attribute information, namely, the media content delivery plan is accurately generated by combining configuration information manually edited by a user and configuration information automatically generated, so that the media content delivery is carried out based on the media content delivery plan, and the delivery effect of the media content can be improved.

The foregoing objects, features and advantages of the disclosure will be more readily apparent from the following detailed description of the preferred embodiments taken in conjunction with the accompanying drawings.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for the embodiments are briefly described below, which are incorporated in and constitute a part of the specification, these drawings showing embodiments consistent with the present disclosure and together with the description serve to illustrate the technical solutions of the present disclosure. It is to be understood that the following drawings illustrate only certain embodiments of the present disclosure and are therefore not to be considered limiting of its scope, for the person of ordinary skill in the art may admit to other equally relevant drawings without inventive effort.

FIG. 1 illustrates a flow chart of a method for delivering media content provided by embodiments of the present disclosure;

FIG. 2 shows a schematic diagram of a basic information page provided by an embodiment of the present disclosure;

FIG. 3 shows a schematic diagram of a drop configuration page provided by an embodiment of the present disclosure;

FIG. 4 illustrates a schematic diagram of a media attribute configuration page provided by an embodiment of the present disclosure;

FIG. 5 illustrates a schematic diagram of a name configuration item and a disclosure property configuration item provided by an embodiment of the present disclosure;

FIG. 6 shows a schematic diagram of a delivery analysis configuration page provided by an embodiment of the present disclosure;

FIG. 7 shows a schematic diagram of a target analysis page provided by an embodiment of the present disclosure;

FIG. 8 shows a schematic diagram of an analysis results presentation page provided by an embodiment of the present disclosure;

FIG. 9 illustrates a schematic diagram of a regulatory configuration page provided by an embodiment of the present disclosure;

FIG. 10 illustrates a schematic diagram of a regulatory policy page provided by an embodiment of the present disclosure;

FIG. 11 is a schematic diagram of a media content delivery device according to an embodiment of the present disclosure;

fig. 12 shows a schematic structural diagram of a computer device according to an embodiment of the present disclosure.

Detailed Description

For the purposes of making the objects, technical solutions and advantages of the embodiments of the present disclosure more apparent, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is apparent that the described embodiments are only some embodiments of the present disclosure, but not all embodiments. The components of the embodiments of the present disclosure, which are generally described and illustrated in the figures herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present disclosure provided in the accompanying drawings is not intended to limit the scope of the disclosure, as claimed, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be made by those skilled in the art based on the embodiments of this disclosure without making any inventive effort, are intended to be within the scope of this disclosure.

Based on the above study, the present disclosure provides a method, an apparatus, a computer device and a storage medium for delivering media content, which can display a delivery attribute configuration page after responding to a delivery plan creation instruction, and respond to an editing operation for each configuration item in the delivery attribute configuration page to determine delivery attribute information of a media content delivery plan to be generated, so that a user manually sets the delivery attribute information such as a bid range, a delivery range and the like; then, after responding to the first triggering operation, a media attribute configuration page is displayed, initial configuration cards of a plurality of preset dimensions are displayed on the media attribute configuration page, and a target configuration card corresponding to any preset dimension is generated based on the throwing attribute information in response to the second triggering operation of the initial configuration cards of the preset dimensions, wherein card information of the target configuration cards of the preset dimensions is used for configuring throwing material attribute information of the media content throwing plan to be generated, so that the target configuration card can be automatically generated without manual editing of a user, and the strategy editing process is simplified; finally, a media content delivery plan can be generated based on the delivery attribute information and the delivery material attribute information, namely, the media content delivery plan is accurately generated by combining configuration information manually edited by a user and configuration information automatically generated, so that the media content delivery is carried out based on the media content delivery plan, and the delivery effect of the media content can be improved.

It should be noted that: like reference numerals and letters denote like items in the following figures, and thus once an item is defined in one figure, no further definition or explanation thereof is necessary in the following figures.

The term "and/or" is used herein to describe only one relationship, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist together, and B exists alone. In addition, the term "at least one" herein means any one of a plurality or any combination of at least two of a plurality, for example, including at least one of A, B, C, and may mean including any one or more elements selected from the group consisting of A, B and C.

For the sake of understanding the present embodiment, first, a detailed description will be given of a media content delivery method disclosed in the present embodiment, where an execution main body of the media content delivery method provided in the present embodiment is generally a user side, and the user side includes, for example: personal computers, tablet computers, smart phones, etc. In some possible implementations, the media content delivery method may be implemented by way of a processor invoking computer readable instructions stored in a memory.

Referring to fig. 1, a flowchart of a media content delivery method according to an embodiment of the present disclosure is shown, where the method includes steps 101 to 103, where:

step 101, responding to a delivery plan creation instruction, displaying a delivery attribute configuration page, and responding to editing operation aiming at each configuration item in the delivery attribute configuration page, determining delivery attribute information of a media content delivery plan to be generated;

step 102, responding to a first triggering operation, displaying a media attribute configuration page, displaying initial configuration cards of a plurality of preset dimensions on the media attribute configuration page, responding to a second triggering operation for the initial configuration cards of any preset dimension, and generating a target configuration card corresponding to the dimension based on the throwing attribute information; the card information of the target configuration cards with the preset dimensions is used for configuring the delivery material attribute information of the media content delivery plan to be generated;

and step 103, generating a media content delivery plan based on the delivery attribute information and the delivery material attribute information, and delivering the media content based on the media content delivery plan.

The following is a detailed description of the above steps:

Aiming at step 101,

The media content may include video, audio, images, text, and the like, and the media content may be an advertisement, specifically, may respond to a trigger operation of a creation button for a media content delivery plan to generate a delivery plan creation instruction, where the creation button may be an "creation pitcher" button, and when a user clicks the "new pitcher" button, may generate a delivery plan creation instruction and display a delivery attribute configuration page.

The delivery attribute configuration page may include at least one page, where the delivery attribute configuration page includes a basic information page (see fig. 2) and a delivery configuration page (see fig. 3), the configuration items in the delivery attribute configuration page are used for editing the delivery attribute information by a user, where the delivery attribute information indicates basic delivery parameters of the media content, and the delivery attribute information may include, for example, a name of a media content delivery plan to be created (i.e., a name of a delivery person in fig. 2), a product name to be advertised by the media content (i.e., a product in fig. 2), a delivery platform, a promotion purpose, a delivery scope, a bid, a material recall basis (e.g., determining materials used to generate the media content according to tags, setting recall proportions of the materials under each tag, etc.), where the promotion purpose is used to indicate a delivery effect that the media content wants to be delivered, such as letting more users download a target application program, letting users purchase a target commodity, letting users consume in a target game, etc.

The editing operation for each configuration item in the delivery attribute configuration page may be that the user inputs the delivery attribute information in each configuration item, and/or each configuration item corresponds to a plurality of preset options for the user to select, and then information corresponding to the option selected by the user is used as the delivery attribute information, for example, as shown in fig. 2, a configuration item "throw name" needs to be input manually by the user, and a configuration item "throw scene" may be selected by the user from the plurality of provided options.

Aiming at step 102,

Specifically, the first trigger operation may be a trigger operation of a presentation button (such as a "next" button) corresponding to a media attribute configuration page, where the material configuration and detailed delivery parameters of the media content are indicated by the delivery material attribute information. As shown in FIG. 4, the media attribute configuration page may illustratively be a "flow canvas" page, and the initial configuration cards of the plurality of preset dimensions may illustratively include: "Material layering" cards, "Material Filter" cards, "Material match" cards, and "Create information recommendation" cards.

Wherein, the "material layering" card may include: the material types (which may be classified according to the material delivery effect data, such as materials consuming higher than xxx resources in seven days) and the corresponding usage ratios of the material types, for example, the material types may include materials with better historic delivery effect (i.e. "head materials" in fig. 4), newly generated materials for promotion purposes of the media content (i.e. "xx unloading-new materials" in fig. 4). The "material filtering" card may be used to filter out material carrying a target tag, such as material carrying a "fun" tag.

The material matching card can be used for screening an account for throwing media content, rules (such as the daily newly-built advertisement quantity of the account, the maximum use times of a single material single account and the like) when the account is thrown, and the like.

The card for recommending creation information can be used for determining an advertisement group to which the media content delivery plan belongs, a name of the media content delivery plan, a daily budget of the media content delivery plan, a bidding mode, a targeting condition and the like, wherein the targeting condition represents a target delivery crowd of the media content, such as a region, sex, age and the like of the target delivery crowd can be selected, and intelligent recommendation can be performed by an algorithm according to delivery attribute information of the media content, such as a product type promoted according to the media content and a label of each user side, and the user side to be delivered is screened out from the user sides.

The initial configuration card may be a card in which configuration information (or parameters) of each configuration item is not configured, and after responding to a second trigger operation for the initial configuration card, a configured target configuration card may be generated. Specifically, the second triggering operation may be, for example, a triggering operation of a configuration button corresponding to the initial configuration card.

In one possible implementation, the initially presented configuration card may be switched to another configuration card in response to a first card switching operation, and different configuration cards may have the same, different, or partially the same configuration items. The configuration card may include at least one intelligent card capable of automatically configuring each configuration item, and/or at least one manual card required to manually edit each configuration item, and/or at least one recommended card (may include a configuration card provided by a third party user, and/or a configuration card issued by another user, and/or a configuration card generated by a current user in a history manner). In this case, in a case where the initially displayed configuration card is not a smart card, the second triggering operation may be an operation for switching the currently displayed configuration card to a smart card.

When generating the target configuration card corresponding to the dimension based on the delivery attribute information, determining configuration information corresponding to each configuration item in the initial configuration card according to the delivery attribute information and a preset first configuration algorithm, so as to obtain the target configuration card.

For example, if the configuration information of the "promotion purpose" configuration item in the delivery attribute information is "uninstall reload", when determining that the "material matches the account of the delivery media content in the card, an account matching the" uninstall reload "may be determined, for example, an account with a better promotion effect for this promotion purpose is selected.

After determining the target configuration card, the user may edit the target configuration card, specifically, in response to a trigger operation of an edit button corresponding to the target configuration card, an edit interface of the target configuration card may be displayed, and each configuration item of the target configuration card may be adjusted through the edit interface.

In another possible implementation manner, after the media attribute configuration page presents the initial configuration card with multiple preset dimensions, the target configuration card may also be determined in response to an editing operation for each configuration item in the initial configuration card.

Specifically, an editing interface of the initial configuration card can be displayed in response to triggering operation of an editing button corresponding to the initial configuration card, and then each configuration item of the initial configuration card can be directly edited through the editing interface, so that the user can manually set the material attribute information.

In a possible implementation manner, after the media attribute configuration page presents the initial configuration cards with multiple preset dimensions, the target configuration card may be further determined according to the following steps A1-A2:

a1, responding to triggering operation of a first target button of the media attribute configuration page, and displaying a plurality of configuration card combinations generated in advance; any configuration card combination comprises configuration cards corresponding to the preset dimensions.

The first target button may be, for example, a "select policy" button. The pre-generated plurality of configuration card combinations may include at least one of: the method comprises the steps of generating a configuration card combination by a current user side in a history mode, issuing the configuration card combination by other user sides and providing the configuration card combination by a third party user side.

Here, any user side may store the currently generated configuration card combination, and select whether the currently generated configuration card combination is available for other user sides (i.e. whether the currently generated configuration card combination is public), and if so, other user sides may view the configuration card combination issued by the user side through the first target button (a specific issuing method is described later).

A2, responding to the selection operation of any configuration card combination, and determining the configuration card in the configuration card combination as the target configuration card.

The selection operation for any configuration card combination may be exemplary clicking operation for any configuration card combination, and when determining the configuration cards in the configuration card combination as the target configuration cards, each configuration card in the configuration card combination may be a target configuration card with a corresponding preset dimension.

By adopting the method, the configuration card in the set configuration card combination can be directly used as the target configuration card, the flow of setting the configuration card is simplified, the current user can refer to the existing card configuration scheme, and the user experience is improved.

After determining the target configuration cards with the preset dimensions by any method, card information of the target configuration cards with the preset dimensions can be used as the attribute information of the put material, and the card information is the configuration information of each configuration item in the target configuration cards.

In one possible implementation manner, after determining the target configuration cards of the multiple preset dimensions, a name configuration item (such as a canvas name in fig. 5) and a public attribute configuration item (such as an asset attribute in fig. 5) of the currently generated configuration card combination may be displayed in response to a triggering operation of a save button corresponding to the media attribute configuration page, where the name configuration item is used to input a name of the configuration card combination, and the public attribute configuration item is used to select whether to provide the configuration card combination to other clients for use.

As shown in fig. 5, the public attribute configuration items include three options, namely, a "personal private" option, a "personal public" option and an "official template", the configuration card combination can only be shown to the current user side after being stored in response to a triggering operation for the "personal private" option, the configuration card combination can be provided to other user sides for use after being stored in response to a triggering operation for the "personal public" option, and if the current user side is a third party user side (such as an administrator user side and a developer user side), the configuration card combination can be used as the configuration card combination provided by the third party user side in response to a triggering operation for the "official template" button.

By adopting the method, the configuration card combination satisfactory to the user can be stored, so that the method can be used for other media content delivery plans.

Aiming at step 103,

Illustratively, the media content delivery plan may include: target user side of media content delivery, target account, etc., channels (such as different application programs) for delivering the media content, positions of delivering the media content in different channels and forms of displaying the media content in different accounts (such as displaying horizontal media content in application program A, vertical media content in application program B, media content made of game materials in user side A and media content B made of movie materials in user side B) of delivering the media content in different channels, bidding of the media content in each position of each channel, delivery strategies of the media content for each account, etc.

When generating a media content delivery plan based on the delivery attribute information and the delivery material attribute information, the actual bid of the media content can be determined according to the bid in the delivery attribute information, the bid mode and the daily budget in the delivery material attribute information, and the content and the form and the like of the media content displayed in different channels and different accounts can be determined according to the material recall basis in the delivery attribute information, the material layering in the delivery material attribute information, the material filtering and the configuration information of each corresponding configuration item matched with the material.

The above is only a partial example, and the present embodiment is applicable to any method for generating a plan in a media content delivery plan.

In one possible implementation manner, after the media content is delivered based on the media content delivery plan, the delivering effect after the media content is delivered may be further diagnosed according to the following steps B1 to B4:

b1, obtaining the throwing result data.

The delivery result data may include: user data related to user conversion actions such as user downloading amount, user remaining number, new user registered number, user payment total amount and the like can also comprise media data related to the media content such as click amount of the media content, reading amount of the media content, actual bid of the media content and the like.

And B2, responding to a delivery analysis instruction, displaying a delivery analysis configuration page, and responding to editing operation of each configuration item in the delivery analysis configuration page, and determining an analysis target aiming at the media content delivery plan.

Specifically, the delivery analysis instructions may be generated in response to a trigger operation of a creation button (e.g., a "create task" button) for the delivery analysis. The delivery analysis configuration page may be illustrated in fig. 6, and the delivery analysis configuration page may include the following configuration items: task name, product, diagnosis scene, comparison type, index comparison, diagnosis scope and other configuration items.

Wherein; the diagnostic scenario is used to represent overall diagnostic objectives for the media content delivery effect, such as magnitude diagnostics (e.g., load, click through, total amount paid, number of users newly added, etc.), return on investment (return on investment, ROI), next day retention, cost Per Action (CPA), etc.

The comparison type may include absolute value comparison, which means that the delivery result data is compared with a set standard value (e.g., 500), packet comparison, which means that the delivery result data is compared with the delivery result data of other media content, time comparison, which means that the delivery result data is compared with the historical delivery result data of the media content, and so on.

The index contrast represents a specific diagnostic target of the media content, the index contrast corresponding to the diagnostic scene and the contrast type, and by way of example, if the diagnostic scene is an order diagnosis and the contrast type is an absolute value contrast, the index contrast may include a diagnostic type such as "daily gain", a diagnostic standard "less than" 500", and a time range of administration result data participating in the diagnosis" 1 day to 7 days ".

The diagnostic range includes: a delivery channel in the media content that participates in the diagnosis, and a delivery channel for reference media content that is compared to the media content.

In summary, for each configuration item in the delivery analysis configuration page, configuration information corresponding to each configuration item may be input, or configuration content corresponding to each configuration item may be selected from options corresponding to each configuration item, so as to obtain the analysis target.

B3, responding to the third triggering operation, displaying the target analysis page, and responding to the triggering operation aiming at the at least one candidate analysis card, and determining the target analysis card of the selected at least one diagnosis dimension.

Specifically, any analysis card may correspond to a data analysis dimension, and/or an aggregation dimension of the delivery result data (the analysis card of the data analysis dimension, and the analysis card of the delivery result data may be displayed in different windows), such as a channel dimension (i.e., aggregating the delivery result data according to different channels), a material type dimension (i.e., aggregating the delivery result data according to different material types), and a bid level (i.e., analyzing the delivery result data from a bid angle to obtain a delivery analysis result of a bid level class).

The third trigger operation may be a trigger operation of a presentation button (e.g., a "next" button) corresponding to the target analysis page, and the target analysis page may be as shown in fig. 7. In response to a display operation (e.g., clicking a display button, such as the "card select" button in fig. 7) for the candidate analysis cards, a plurality of candidate analysis cards, such as channel number cards, operating system cards, analysis dimension cards, etc., may be displayed, where the candidate analysis cards may be dragged into the target analysis page, or the candidate analysis cards may be clicked, resulting in a target analysis card of at least one dimension.

Here, analyzing the card for any one of the targets may include: at least one intelligent card capable of automatically configuring each configuration item, and/or at least one manual card requiring manual editing of each configuration item, and/or at least one recommended card (which may include an analysis card provided by a third party user side, and/or an analysis card issued by other user sides, and/or an analysis card historically generated by the current user side). In response to the second card switching operation, the currently displayed target analysis card may be switched to another analysis card, such as a smart card to a manual card, and different analysis cards may have the same, different, or partially the same configuration item.

And when the target analysis card is the manual card, editing each configuration item in the target analysis card can be responded to the editing operation aiming at the target analysis card. In the case that the target analysis card is the smart card, the configuration information of each configuration item in the target analysis card may be determined based on the analysis target (and/or the media content delivery plan) and a preset second configuration algorithm, and the smart card may also be manually adjusted by a user.

And B4, determining a delivery analysis result corresponding to the media content delivery plan based on the analysis target, the delivery result data and the target analysis card of the at least one diagnosis dimension. Here, the target analysis card is a configured target analysis card.

Specifically, the delivery result data can be aggregated according to the aggregation dimension of the target analysis card, and then the delivery result data is analyzed according to the data analysis dimension of the target analysis card and the analysis target to obtain the delivery analysis result of each aggregated delivery result data. Here, the delivery result data that does not reach the analysis target may also be displayed.

Exemplary, as shown in fig. 8, the analysis result display page includes, in the case where the analysis target is "daily gain is less than cccc", the contents under the diagnosis conclusion in the analysis result display page: the release analysis result comprises: the "aaaa" of the delivery result data of the media content, the "bbbb" of the delivery result data of the reference media content, and the "cccc" of the standard value in the diagnostic standard, and the "day-average non-standard" in fig. 8 is caused by the xxxxxxxxx "of the source (channel) of the delivery result data that does not reach the analysis target.

The analysis result presentation page may further include: the target analysis card includes result data of delivery of media content of each aggregation dimension (e.g., analysis group value xxx under "XX traffic bit" in fig. 8), and result data of delivery of reference media content of each aggregation dimension (e.g., reference group value xxx under "XX traffic bit" in fig. 8). Here, the contents under the diagnosis details are determined based on the target analysis card and the delivery result data.

In a possible implementation manner, after determining a delivery analysis result corresponding to the media content delivery plan, a regulation strategy for the media content delivery plan can be generated based on the delivery analysis result; and then, responding to the triggering operation aiming at any regulation strategy, determining a target regulation strategy, and adjusting the media content delivery plan based on the target regulation strategy.

Specifically, after the delivery analysis result is generated, at least one regulation strategy for the media content delivery plan may be generated according to a preset regulation strategy generation algorithm and the delivery analysis result, and a pre-generated regulation strategy may also be obtained according to the delivery analysis result, where the pre-generated regulation strategy may include: the current user terminal history generated regulation strategy, the regulation strategies issued by other user terminals and the regulation strategy provided by the third party user terminal (such as the regulation strategy issued by authorities), and then at least one regulation strategy can be displayed on a regulation strategy selection page for selection by a user.

The triggering operation for any regulation strategy can be a clicking operation for any regulation strategy, then the triggered regulation strategy can be determined as the target regulation strategy, and after the target regulation strategy is determined, the media content delivery plan can be adjusted based on the target regulation strategy in response to the triggering operation for the enabling identifier corresponding to the target regulation strategy.

The target regulation strategy is exemplified by regulation of bidding, regulation of budget, closing of part of the media content delivery plan, etc., and the target regulation strategy may comprise any regulation means, which is not limited in this embodiment.

By adopting the method, the regulation and control strategy can be accurately generated according to the delivery analysis result so as to better regulate the media content delivery plan, and the regulation and control strategy issued by other user terminals or the high-quality regulation and control strategy issued by the third party user terminal can be selected for regulation, so that the delivery effect of the media content is improved.

In one possible implementation, if the user is not satisfied with the regulation strategy, the regulation strategy may be further created according to the following steps C1 to C3:

and C1, after determining a delivery analysis result corresponding to the media content delivery plan, displaying a control configuration page in response to a delivery plan control instruction, and determining control parameters of the media content delivery plan in response to editing operation of each configuration item in the control configuration page.

Specifically, the delivery plan regulatory instructions may be generated in response to a trigger operation for a regulatory policy creation button (e.g., a "create pitcher" button). As shown in fig. 9, each configuration item in the regulation configuration page may include: task name, selection product, service type, operating system, launch platform, cold start definition, launch scope, etc. The editing operation for each configuration item in the regulation configuration page may include inputting configuration information to each configuration item, and/or selecting configuration information of each configuration item from preset options corresponding to each configuration item, and then each configuration information in the regulation configuration page may be used as the regulation parameter.

And C2, responding to the fourth triggering operation, displaying a regulation strategy page, and responding to the fifth triggering operation, and determining a target regulation card from at least one candidate regulation card.

Specifically, the fourth triggering operation may be a triggering operation of a page jump button (such as a "next" button) corresponding to the regulation policy page. At least one candidate regulation card may be displayed in response to a trigger operation of a display button for the candidate regulation card. The candidate regulation cards are, for example, "algorithm regulation-cost regulation", "long tail plan pause", and the like, any one of the candidate regulation cards corresponds to one regulation means, the fifth triggering operation may be clicking on the candidate regulation card, or dragging the candidate regulation card to the regulation policy page, so that the candidate regulation card may be determined as the target regulation card, the target regulation card may include at least one smart card capable of automatically configuring each configuration item, and/or at least one artificial card required to manually edit each configuration item, and/or at least one recommended card (may include a regulation card provided by a third party user side, and/or a regulation card issued by another user side, and/or a regulation card historically generated by a current user side), and in response to a third card switching operation, the currently displayed target regulation card may be switched to another regulation card, such as switching the smart card to the artificial card, and different regulation cards may have the same, different, or partially the same configuration items.

And under the condition that the target regulation card is the manual card, each configuration item in the target regulation card can be edited in response to the editing operation aiming at the target regulation card. And under the condition that the target regulation card is the intelligent card, determining the configuration information of each configuration item according to a preset third configuration algorithm, the regulation parameters and the release analysis result.

In a possible implementation manner, a plurality of pre-generated regulation card combinations can be displayed in response to the triggering operation of the second target button corresponding to the regulation strategy page, and then the regulation cards in any regulation card combination can be determined to be the target regulation cards in response to the selecting operation of the regulation card combination.

Specifically, the pre-generated plurality of control card combinations includes at least one of: the method comprises the steps of adjusting and controlling card combinations generated by current user side history, adjusting and controlling card combinations issued by other user sides and adjusting and controlling card combinations provided by a third party user side.

By adopting the method, the control card in the pre-generated control card combination can be directly used as the target control card, so that the user operation is simplified.

In one possible implementation manner, after the target regulation card is determined, a name configuration item and a public attribute configuration item of a currently generated regulation card combination can be displayed in response to a triggering operation of a save button in the regulation policy page, wherein the name configuration item is used for inputting the name of the regulation card combination, and the public attribute configuration item is used for selecting whether to provide the configuration card combination for other user terminals to use.

By adopting the method, the control card combination satisfactory to the user can be stored, so that the method can be used for other media content delivery plans.

And C3, adjusting the media content delivery plan based on the regulation parameters and the target regulation card.

Here, the target regulation card is a configured target regulation card. Specifically, the media content delivery plan may be regulated according to the regulation parameters and the regulation means corresponding to the target regulation cards, and when the media content delivery plan is regulated according to the target regulation cards, the regulation policy page may be as shown in fig. 10, and may first determine the priority of each target regulation card according to the arrangement sequence (e.g. from left to right) of each target regulation card, and then implement the regulation means corresponding to the target regulation card according to the priority of each target regulation card.

In one possible implementation manner, in response to a trigger operation of a display button corresponding to a regulation control page, the regulation control page may be displayed, and a plurality of configuration items corresponding to a regulation frequency, such as a price adjustment frequency control, a budget frequency control, and a start-stop frequency control, are displayed on the regulation control page, and in response to an edit operation of the plurality of configuration items corresponding to the regulation frequency, regulation frequency control information may be determined. For example, the rate control may include a maximum number of rate steps for the media, a minimum time interval between rate steps, and a rate step size.

And then when the media content delivery plan is adjusted based on the regulation and control parameters and the target regulation and control card, the media content delivery plan can be adjusted based on regulation and control frequency control information, the regulation and control parameters and the target regulation and control card. By adopting the method, the regulation frequency and the regulation amplitude of each regulation means can be controlled, and the degradation of the media content delivery effect caused by overlarge regulation amplitude and overhigh regulation frequency is avoided.

According to the media content delivery method provided by the embodiment of the disclosure, after responding to a delivery plan creation instruction, a delivery attribute configuration page is displayed, and the delivery attribute information of a media content delivery plan to be generated is determined in response to the editing operation of each configuration item in the delivery attribute configuration page, so that the delivery attribute information such as a bid range, a delivery range and the like is manually set by a user; then, after responding to the first triggering operation, a media attribute configuration page is displayed, initial configuration cards of a plurality of preset dimensions are displayed on the media attribute configuration page, and a target configuration card corresponding to any preset dimension is generated based on the throwing attribute information in response to the second triggering operation of the initial configuration cards of the preset dimensions, wherein card information of the target configuration cards of the preset dimensions is used for configuring throwing material attribute information of the media content throwing plan to be generated, so that the target configuration card can be automatically generated without manual editing of a user, and the strategy editing process is simplified; finally, a media content delivery plan can be generated based on the delivery attribute information and the delivery material attribute information, namely, the media content delivery plan is accurately generated by combining configuration information manually edited by a user and configuration information automatically generated, so that the media content delivery is carried out based on the media content delivery plan, and the delivery effect of the media content can be improved.

It will be appreciated by those skilled in the art that in the above-described method of the specific embodiments, the written order of steps is not meant to imply a strict order of execution but rather should be construed according to the function and possibly inherent logic of the steps.

Based on the same inventive concept, the embodiments of the present disclosure further provide a media content delivery device corresponding to the media content delivery method, and since the principle of solving the problem by the device in the embodiments of the present disclosure is similar to that of the media content delivery method in the embodiments of the present disclosure, the implementation of the device may refer to the implementation of the method, and the repetition is not repeated.

Referring to fig. 11, an architecture diagram of a media content delivery device according to an embodiment of the present disclosure is shown, where the device includes: a first display module 1101, a second display module 1102, a delivery module 1103, an analysis module 1104, and a regulation module 1105; wherein,,

the first display module 1101 is configured to respond to a launch plan creation instruction, display a launch attribute configuration page, and respond to an editing operation for each configuration item in the launch attribute configuration page, and determine launch attribute information of a media content launch plan to be generated;

The second display module 1102 is configured to display a media attribute configuration page in response to a first trigger operation, display initial configuration cards of a plurality of preset dimensions on the media attribute configuration page, and generate a target configuration card corresponding to any preset dimension based on the delivery attribute information in response to a second trigger operation for the initial configuration cards of the preset dimensions; the card information of the target configuration cards with the preset dimensions is used for configuring the delivery material attribute information of the media content delivery plan to be generated;

and the delivery module 1103 is configured to generate a media content delivery plan based on the delivery attribute information and the delivery material attribute information, and perform media content delivery based on the media content delivery plan.

In a possible implementation manner, after the media attribute configuration page displays the initial configuration cards with multiple preset dimensions, the second display module 1102 is further configured to determine the target configuration card according to the following method:

In a possible implementation manner, after the media content delivery is performed based on the media content delivery plan, the apparatus further includes an analysis module 1104 for:

obtaining throwing result data;

In a possible implementation manner, after determining the delivery analysis result corresponding to the media content delivery plan, the apparatus further includes a regulation module 1105, configured to:

In a possible implementation manner, after determining the delivery analysis result corresponding to the media content delivery plan, the regulation module 1105 is further configured to:

The process flow of each module in the apparatus and the interaction flow between the modules may be described with reference to the related descriptions in the above method embodiments, which are not described in detail herein.

Based on the same technical concept, the embodiment of the disclosure also provides computer equipment. Referring to fig. 12, a schematic diagram of a computer device 1200 according to an embodiment of the disclosure includes a processor 1201, a memory 1202, and a bus 1203. The memory 1202 is used for storing execution instructions, including a memory 12021 and an external memory 12022; the memory 12021 is also referred to as an internal memory, and is used for temporarily storing operation data in the processor 1201 and data exchanged with the external memory 12022 such as a hard disk, and the processor 1201 exchanges data with the external memory 12022 through the memory 12021, and when the computer device 1200 operates, the processor 1201 and the memory 1202 communicate with each other through the bus 1203, so that the processor 1201 executes the following instructions:

In a possible implementation manner, in the instructions executed by the processor 1201, after the media attribute configuration page presents the initial configuration card with a plurality of preset dimensions, the method further includes determining the target configuration card according to the following method:

In a possible implementation manner, the plurality of pre-generated configuration card combinations include at least one of the following in the instructions executed by the processor 1201:

In a possible implementation manner, in the instructions executed by the processor 1201, after the media content delivery is performed based on the media content delivery plan, the method further includes:

Obtaining throwing result data;

In a possible implementation manner, in an instruction executed by the processor 1201, after determining a delivery analysis result corresponding to the media content delivery plan, the method further includes:

The disclosed embodiments also provide a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the media content delivery method described in the method embodiments above. Wherein the storage medium may be a volatile or nonvolatile computer readable storage medium.

The embodiments of the present disclosure further provide a computer program product, where the computer program product carries program code, and instructions included in the program code may be used to execute the steps of the media content delivery method described in the foregoing method embodiments, and specifically refer to the foregoing method embodiments, which are not described herein in detail.

Wherein the above-mentioned computer program product may be realized in particular by means of hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied as a computer storage medium, and in another alternative embodiment, the computer program product is embodied as a software product, such as a software development kit (Software Development Kit, SDK), or the like.

It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described system and apparatus may refer to corresponding procedures in the foregoing method embodiments, which are not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. The above-described apparatus embodiments are merely illustrative, for example, the division of the units is merely a logical function division, and there may be other manners of division in actual implementation, and for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some communication interface, device or unit indirect coupling or communication connection, which may be in electrical, mechanical or other form.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present disclosure may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in essence or a part contributing to the prior art or a part of the technical solution, or in the form of a software product stored in a storage medium, including several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in the embodiments of the present disclosure. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.

Finally, it should be noted that: the foregoing examples are merely specific embodiments of the present disclosure, and are not intended to limit the scope of the disclosure, but the present disclosure is not limited thereto, and those skilled in the art will appreciate that while the foregoing examples are described in detail, it is not limited to the disclosure: any person skilled in the art, within the technical scope of the disclosure of the present disclosure, may modify or easily conceive changes to the technical solutions described in the foregoing embodiments, or make equivalent substitutions for some of the technical features thereof; such modifications, changes or substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the disclosure, and are intended to be included within the scope of the present disclosure. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.

Claims

1. A method of delivering media content, comprising:

2. The method of claim 1, wherein after the media attribute configuration page presents an initial configuration card of a plurality of preset dimensions, the method further comprises determining the target configuration card according to the following method:

3. The method of claim 2, wherein the pre-generated plurality of configuration card combinations comprises at least one of:

4. The method of claim 1, wherein after the media attribute configuration page presents an initial configuration card of a plurality of preset dimensions, the method further comprises determining the target configuration card according to the following method:

5. The method of claim 1, wherein after media content delivery based on the media content delivery plan, the method further comprises:

obtaining throwing result data;

6. The method of claim 5, wherein after determining the delivery analysis results corresponding to the media content delivery plan, the method further comprises:

7. The method according to claim 5 or 6, wherein after determining a delivery analysis result corresponding to the media content delivery plan, the method further comprises:

8. A media content delivery apparatus, comprising:

9. A computer device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory in communication via the bus when the computer device is running, the machine-readable instructions when executed by the processor performing the steps of the media content delivery method according to any one of claims 1 to 7.

10. A computer readable storage medium, characterized in that the computer readable storage medium has stored thereon a computer program which, when executed by a processor, performs the steps of the media content delivery method according to any of claims 1 to 7.