CN116433295A - Advertisement putting method, device, medium and equipment - Google Patents
Advertisement putting method, device, medium and equipment Download PDFInfo
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Abstract
The embodiment of the application provides an advertisement putting method, an advertisement putting device, a medium and advertisement putting equipment, wherein the method comprises the following steps: acquiring transaction order information of a target buyer, and identifying a transaction scene, a transaction channel and first basic information in the transaction order information; judging whether the target seller purchases the advertisement putting service; when the target seller purchases the advertisement putting service, determining a first target advertisement configuration table of the target seller, and selecting a first target advertisement with highest priority from the first target advertisement configuration table; determining a target advertisement putting mode according to the transaction scene and the transaction channel; the first targeted advertisement is sent to the targeted buyer in a targeted advertising manner. According to the method and the device for the advertisement marketing, after the user finishes the transaction, whether the target seller purchases the advertisement putting service is judged according to the transaction order information submitted by the front end, the advertisement scheme suitable for the current buyer is analyzed aiming at the purchased target seller, the advertisement is pushed to the target buyer finishing the transaction in a targeted manner, and the advertisement marketing effect is improved.
Description
Technical Field
The present disclosure relates to the field of electronic communications technologies, and in particular, to a data updating technology, and in particular, to a method, an apparatus, a medium, and a device for advertisement delivery.
Background
At present, advertisements actively pushed to users after transaction completion are fixedly configured on a front-end page, and advertisement contents received by consumers after transaction completion are the same, so that problems caused by the situation are mainly two:
1. single advertisement putting, poor advertisement putting effect, low click rate and touch rate;
2. customized advertisement delivery for specific merchants is not supported, and merchant service is not high.
Disclosure of Invention
The embodiment of the application provides an advertisement putting method, an advertisement putting device, a medium and advertisement putting equipment, and by utilizing the advertisement putting method provided by the embodiment of the application, whether a target seller purchases an advertisement putting service or not is judged according to transaction order information submitted by a front end after a user finishes a transaction, an advertisement scheme suitable for a current buyer is analyzed aiming at the purchased target seller, and advertisements are pushed to the target buyer finishing the transaction in a targeted manner, so that the effect of advertisement marketing is improved.
In one aspect, an embodiment of the present application provides an advertisement delivery method, where the advertisement delivery method includes:
acquiring transaction order information of a target buyer, and identifying a transaction scene, a transaction channel and first basic information of the target seller in the transaction order information;
Judging whether a target seller corresponding to the first basic information purchases an advertisement putting service according to the first basic information;
when the target seller purchases the advertisement putting service, determining a first target advertisement configuration table corresponding to the target seller from a database, and selecting a first target advertisement with highest priority from the first target advertisement configuration table according to preset putting priority;
determining a target advertisement putting mode according to the transaction scene and the transaction channel;
and sending the first target advertisement to the target buyer in the target advertisement delivery mode.
In the advertisement delivery method according to the embodiment of the present application, the determining, from a database, a target advertisement configuration table corresponding to the target seller includes:
identifying the commodity purchasing information of the target buyer and the second basic information of the target buyer in the transaction order information;
and determining a target advertisement configuration table corresponding to the target seller according to the commodity purchasing information and the second basic information.
In the advertisement delivery method according to the embodiment of the present application, the method further includes:
and pushing a pushing message containing an advertisement delivery service formulation scheme to the target seller when the target seller does not purchase the advertisement delivery service.
In the advertisement delivery method according to the embodiment of the present application, the method further includes:
when the targeted seller does not purchase the advertising campaign,
determining a target channel provider corresponding to the transaction channel according to the transaction channel;
acquiring a second target advertisement configuration table corresponding to the target channel provider from a database, and selecting a second target advertisement with highest priority from the second target advertisement configuration table according to a preset delivery priority;
determining a target advertisement putting mode according to the transaction scene and the transaction channel;
and sending the second target advertisement to the target buyer in the target advertisement delivery mode.
In the advertisement putting method of the embodiment of the application, the transaction scene comprises any one of code scanning payment and card swiping payment;
when the transaction scene is card swiping payment, the target advertisement delivery mode is output through terminal equipment of a target buyer or output through bill printing equipment of a seller.
In the advertisement delivery method according to the embodiment of the present application, after the first target advertisement is sent to the target buyer in the target advertisement delivery manner, the method further includes:
Providing a user experience feedback collection table for terminal equipment of the target buyer, wherein the target buyer scores according to the pushed first target advertisement;
and adjusting the delivery priority according to the user experience feedback collection table.
Correspondingly, another aspect of the embodiment of the application further provides an advertisement putting device, which comprises:
the order acquisition module is used for acquiring transaction order information of a target buyer and identifying a transaction scene, a transaction channel and first basic information of the target seller in the transaction order information;
the information judging module is used for judging whether a target seller corresponding to the first basic information purchases the advertisement putting service according to the first basic information;
the first determining module is used for determining a first target advertisement configuration table corresponding to the target seller from a database when the target seller purchases the advertisement putting service, and selecting a first target advertisement with the highest priority from the first target advertisement configuration table according to the preset putting priority;
the second determining module is used for determining a target advertisement putting mode according to the transaction scene and the transaction channel;
and the first delivery module is used for sending the first target advertisement to the target buyer in the target advertisement delivery mode.
In the advertisement delivery device according to the embodiment of the present application, the device further includes a first determining module, configured to identify purchase merchandise information of the target buyer and second basic information of the target buyer in the transaction order information; and determining a target advertisement configuration table corresponding to the target seller according to the commodity purchasing information and the second basic information.
Accordingly, another aspect of the embodiments of the present application provides a storage medium storing a plurality of instructions adapted to be loaded by a processor to perform the advertisement delivery method as described above.
Accordingly, another aspect of the embodiments of the present application further provides a terminal device, including a processor and a memory, where the memory stores a plurality of instructions, and the processor loads the instructions to execute the advertisement delivery method as described above.
The embodiment of the application provides an advertisement putting method, device, medium and equipment, wherein the method identifies a transaction scene, a transaction channel and first basic information of a target seller in transaction order information by acquiring the transaction order information of the target buyer; judging whether a target seller corresponding to the first basic information purchases an advertisement putting service according to the first basic information; when the target seller purchases the advertisement putting service, determining a first target advertisement configuration table corresponding to the target seller from a database, and selecting a first target advertisement with highest priority from the first target advertisement configuration table according to preset putting priority; determining a target advertisement putting mode according to the transaction scene and the transaction channel; and sending the first target advertisement to the target buyer in the target advertisement delivery mode. By using the advertisement putting method provided by the embodiment of the application, after the user finishes the transaction, whether the target seller purchases the advertisement putting service or not is judged according to the transaction order information submitted by the front end, the advertisement scheme suitable for the current buyer is analyzed aiming at the purchased target seller, the advertisement is pushed to the target buyer finishing the transaction in a targeted manner, and the advertisement marketing effect is improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings that are required to be used in the description of the embodiments will be briefly described below. It is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained from these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a flow chart of an advertisement delivery method according to an embodiment of the present application.
Fig. 2 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present application.
Fig. 3 is another schematic structural diagram of an advertisement delivery device according to an embodiment of the present application.
Fig. 4 is a schematic structural diagram of a terminal device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. It will be apparent that the described embodiments are only some, but not all, of the embodiments of the present application. All other embodiments, which can be made by a person skilled in the art without any inventive effort, are intended to be within the scope of the present application based on the embodiments herein.
It should be noted that the following is a simple description of the background of the present solution:
the technical problem that the advertisement actively pushed to the user after the current transaction is completed is fixedly configured on the front-end page, the advertisement content received by the consumer after the transaction is completed is the same, the experience is poor for the consumer, the advertisement can become junk information, and the purpose of advertisement marketing cannot be reflected is developed. It can be understood that, at present, the advertisement actively pushed to the user after the transaction is completed is fixedly configured on the front end page, and the content of the advertisement received by the consumer after the transaction is completed is the same, so that the problem caused by the situation mainly has two points:
1. single advertisement putting, poor advertisement putting effect, low click rate and touch rate;
2. customized advertisement delivery for specific merchants is not supported, and merchant service is not high.
In order to solve the technical problems, an embodiment of the present application provides an advertisement delivery method. By using the advertisement putting method provided by the embodiment of the application, after the user finishes the transaction, whether the target seller purchases the advertisement putting service or not is judged according to the transaction order information submitted by the front end, the advertisement scheme suitable for the current buyer is analyzed aiming at the purchased target seller, the advertisement is pushed to the target buyer finishing the transaction in a targeted manner, and the advertisement marketing effect is improved.
Referring to fig. 1, fig. 1 is a flowchart illustrating an advertisement delivery method according to an embodiment of the present application. The advertisement putting method is applied to the terminal equipment. Optionally, the terminal device is a terminal or a server. Optionally, the server is an independent physical server, or a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs (Content Delivery Network, content delivery networks), basic cloud computing services such as big data and artificial intelligence platforms, and the like. Optionally, the terminal is a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, a smart voice interaction device, a smart home appliance, a vehicle-mounted terminal, and the like, but is not limited thereto.
In an embodiment, the method may comprise the steps of:
The transaction scene comprises code scanning payment (active code scanning and code scanning) and card swiping payment or other transaction modes needing to be carried out by the terminal equipment.
The transaction channel comprises WeChat, payment treasures, credit card, unionpay card and other payment modes.
The first basic information of the target seller includes a merchant category, a merchant region, a merchant property, and the like. In addition, the first basic information in the scheme also comprises identification information for indicating whether the seller purchases the advertising service.
The method and the system can provide advertisement putting service for sellers, so that buyers can receive push advertisements preset by the sellers after completing consumption, and the marketing effect of the sellers is improved. And automatically adding identification information for indicating that the seller has purchased the advertisement delivery service to the first basic information of the seller after the seller purchases the advertisement delivery service.
And 103, when the target seller purchases the advertisement putting service, determining a first target advertisement configuration table corresponding to the target seller from a database, and selecting a first target advertisement with the highest priority from the first target advertisement configuration table according to the preset putting priority.
In this embodiment, when the target seller has purchased the advertisement delivery service, the first target advertisement configuration table corresponding to the target seller is determined according to the purchased commodity information and the second basic information by identifying the purchased commodity information of the target buyer and the second basic information of the target buyer in the transaction order information.
The second basic information includes information of the purchased goods of the buyer and special information of the buyer, for example, the special information of the buyer can be information of the date of birth, preference, frequency of purchasing various goods and the like of the buyer, which can pertinently select advertisements suitable for the buyer, so that the advertisements can be pushed to all the buyers according to individual practical conditions of different buyers rather than in a random or unified template mode, and experience of the user can be improved.
After the advertisement scheme suitable for the current buyer is determined, selecting the advertisement with the highest priority as the first target advertisement according to the preset delivery priority, and pushing the advertisement to the target buyer.
It should be noted that, the delivery priority is determined according to the individual actual situation of the buyer, and the one with the highest fit is selected as the highest priority.
In some embodiments, the placement rules of the placement priority may be adjusted according to the actual situation, for example, the preference level when the feedback from the buyer is received.
After the advertisement is pushed to the target buyer, providing a user experience feedback collection table for the terminal equipment of the target buyer, and scoring the target buyer according to the pushed first target advertisement; and adjusting the delivery priority according to the user experience feedback collection table.
And 104, determining a target advertisement delivery mode according to the transaction scene and the transaction channel.
If the transaction scene is code scanning payment and the transaction channel is WeChat, outputting the target advertisement in a mode of outputting through terminal equipment of a target buyer or outputting a bill through bill printing equipment of a seller for displaying;
if the transaction scene is card-swiping payment and the transaction channel is a Unionpay card or a credit card, the target advertisement putting mode is to output a bill through bill printing equipment of a seller for displaying.
And step 105, sending the first target advertisement to the target buyer in the target advertisement delivery mode.
After the user finishes the transaction, whether the target seller purchases the advertisement putting service or not is judged according to the transaction order information submitted by the front end, the advertisement scheme suitable for the current buyer is analyzed aiming at the purchased target seller, the advertisement is pushed to the target buyer finishing the transaction in a targeted manner, and the advertisement marketing effect is improved.
In some embodiments, the method further comprises the steps of:
when the target seller does not purchase the advertisement delivery service, pushing a pushing message containing the advertisement delivery service formulation scheme to the target seller. The reminding seller can promote the marketing effect by purchasing the advertisement putting service.
In some embodiments, the method further comprises the steps of:
when the target seller does not purchase the advertisement putting service, determining a target channel provider corresponding to the target seller according to the transaction channel; obtaining a second target advertisement configuration table corresponding to a target channel provider from a database, and selecting a second target advertisement with highest priority from the second target advertisement configuration table according to preset delivery priority; determining a target advertisement putting mode according to the transaction scene and the transaction channel; and sending the second target advertisement to the target buyer in the target advertisement delivery mode.
When a target bank needs to develop commercial supersilver preferential marketing, a Shanghai silver preferential advertisement display picture, advertisement display url and an advertisement delivery channel are pre-configured as a silver channel, an advertisement delivery transaction scene sweeps code payment, an advertisement delivery area Shanghai, advertisement priority and advertisement delivery commercial class commercial superclass information; after the configuration is completed, when the buyer goes to the target bank designator super merchant in the Shanghai region to conduct consumption transaction, after the UnionPay cloud flash payment is used, the back-end server matches the UnionPay preferential marketing advertisement, and the advertisement information is displayed on the terminal equipment or transaction receipt of the target buyer.
Any combination of the above optional solutions may be adopted to form an optional embodiment of the present application, which is not described herein in detail.
In particular, the present application is not limited by the order of execution of the steps described, and certain steps may be performed in other orders or concurrently without conflict.
As can be seen from the above, the advertisement delivery method provided by the embodiment of the present application identifies the transaction scenario, the transaction channel and the first basic information of the target seller in the transaction order information by acquiring the transaction order information of the target buyer; judging whether a target seller corresponding to the first basic information purchases an advertisement putting service according to the first basic information; when the target seller purchases the advertisement putting service, determining a first target advertisement configuration table corresponding to the target seller from a database, and selecting a first target advertisement with highest priority from the first target advertisement configuration table according to preset putting priority; determining a target advertisement putting mode according to the transaction scene and the transaction channel; and sending the first target advertisement to the target buyer in the target advertisement delivery mode. By using the advertisement putting method provided by the embodiment of the application, after the user finishes the transaction, whether the target seller purchases the advertisement putting service or not is judged according to the transaction order information submitted by the front end, the advertisement scheme suitable for the current buyer is analyzed aiming at the purchased target seller, the advertisement is pushed to the target buyer finishing the transaction in a targeted manner, and the advertisement marketing effect is improved.
The embodiment of the application also provides an advertisement putting device which can be integrated in the terminal equipment.
Referring to fig. 2, fig. 2 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present application. Advertisement delivery device 30 may include:
an order acquisition module 31, configured to acquire trade order information of a target buyer, and identify a trade scenario, a trade channel, and first basic information of the target seller in the trade order information;
an information judging module 32, configured to judge whether a target seller corresponding to the first basic information purchases an advertisement delivery service according to the first basic information;
a first determining module 33, configured to determine, when the target seller has purchased the advertisement delivery service, a first target advertisement configuration table corresponding to the target seller from a database, and select, from the first target advertisement configuration table, a first target advertisement with a highest priority according to a preset delivery priority;
a second determining module 34, configured to determine a target advertisement delivery mode according to the transaction scenario and the transaction channel;
a first delivery module 35, configured to send the first targeted advertisement to the target buyer in the targeted advertisement delivery manner.
In some embodiments, the apparatus further comprises a first determining module for identifying purchase merchandise information of the target buyer and second basic information of the target buyer in the trade order information; and determining a target advertisement configuration table corresponding to the target seller according to the commodity purchasing information and the second basic information.
In some embodiments, the apparatus further comprises a second delivery module for pushing a push message including an advertising delivery service formulation to the target seller when the target seller does not purchase the advertising delivery service.
In some embodiments, the apparatus further comprises a third delivery module for determining a target channel provider corresponding to the transaction channel when the target seller does not purchase the advertisement delivery service; acquiring a second target advertisement configuration table corresponding to the target channel provider from a database, and selecting a second target advertisement with highest priority from the second target advertisement configuration table according to a preset delivery priority; determining a target advertisement putting mode according to the transaction scene and the transaction channel; and sending the second target advertisement to the target buyer in the target advertisement delivery mode.
In some embodiments, the transaction scenario includes any one of swipe code payment and swipe card payment;
when the transaction scene is card swiping payment, the target advertisement delivery mode is output through terminal equipment of a target buyer or output through bill printing equipment of a seller.
In some embodiments, the apparatus further comprises a rule adjustment module for providing a user experience feedback collection table to the target buyer's terminal device for the target buyer to score according to the pushed first target advertisement; and adjusting the delivery priority according to the user experience feedback collection table.
In specific implementation, each module may be implemented as a separate entity, or may be combined arbitrarily and implemented as the same entity or several entities.
As can be seen from the above, in the advertisement putting apparatus 30 provided in the embodiments of the present application, the order acquisition module 31 is configured to acquire transaction order information of a target buyer, and identify a transaction scenario, a transaction channel and first basic information of the target seller in the transaction order information; the information judging module 32 is configured to judge whether the target seller corresponding to the first basic information purchases the advertisement delivery service according to the first basic information; the first determining module 33 is configured to determine, when the target seller has purchased the advertisement delivery service, a first target advertisement configuration table corresponding to the target seller from a database, and select, from the first target advertisement configuration table, a first target advertisement with a highest priority according to a preset delivery priority; the second determining module 34 is configured to determine a target advertisement delivery mode according to the transaction scenario and the transaction channel; the first delivery module 35 is configured to send the first targeted advertisement to the targeted buyer in the targeted advertisement delivery manner.
Referring to fig. 3, fig. 3 is another schematic diagram of an advertisement delivery device according to an embodiment of the present application, where advertisement delivery device 30 includes a memory 120, one or more processors 180, and one or more application programs, where the one or more application programs are stored in memory 120 and configured to be executed by the processors 180; the processor 180 may include an order acquisition module 31, an information determination module 32, a first determination module 33, a second determination module 34, and a first delivery module 35. For example, the structures and connection relationships of the above respective components may be as follows:
The processor 180 is a control center of the device, connects various parts of the entire terminal using various interfaces and lines, and performs various functions of the device and processes data by running or executing application programs stored in the memory 120 and calling data stored in the memory 120, thereby performing overall monitoring of the device. Optionally, the processor 180 may include one or more processing cores; preferably, the processor 180 may integrate an application processor and a modem processor, wherein the application processor primarily processes an operating system, user interfaces, application programs, and the like.
In particular, in this embodiment, the processor 180 loads executable codes corresponding to the processes of one or more application programs into the memory 120 according to the following instructions, and the processor 180 executes the application programs stored in the memory 120, so as to implement various functions:
the order acquisition instruction is used for acquiring transaction order information of a target buyer and identifying a transaction scene, a transaction channel and first basic information of the target seller in the transaction order information;
an information judging instruction, configured to judge whether a target seller corresponding to the first basic information purchases an advertisement delivery service according to the first basic information;
A first determining instruction, configured to determine a first target advertisement configuration table corresponding to the target seller from a database when the target seller has purchased the advertisement delivery service, and select a first target advertisement with highest priority from the first target advertisement configuration table according to a preset delivery priority;
the second determining instruction is used for determining a target advertisement putting mode according to the transaction scene and the transaction channel;
and the first delivery instruction is used for sending the first target advertisement to the target buyer in the target advertisement delivery mode.
In some embodiments, the program further comprises first determining instructions for identifying purchase merchandise information of the target buyer and second base information of the target buyer in the trade order information; and determining a target advertisement configuration table corresponding to the target seller according to the commodity purchasing information and the second basic information.
In some embodiments, the program further comprises second placement instructions for pushing a push message to the target seller containing an advertising campaign formulation scheme when the target seller does not purchase the advertising campaign.
In some embodiments, the program further comprises third placement instructions for determining a target channel merchant corresponding to the transaction channel when the target seller does not purchase the advertisement placement service; acquiring a second target advertisement configuration table corresponding to the target channel provider from a database, and selecting a second target advertisement with highest priority from the second target advertisement configuration table according to a preset delivery priority; determining a target advertisement putting mode according to the transaction scene and the transaction channel; and sending the second target advertisement to the target buyer in the target advertisement delivery mode.
In some embodiments, the transaction scenario includes any one of swipe code payment and swipe card payment;
when the transaction scene is card swiping payment, the target advertisement delivery mode is output through terminal equipment of a target buyer or output through bill printing equipment of a seller.
In some embodiments, the program further comprises rule adjustment instructions for providing a user experience feedback collection table to the target buyer's terminal device for scoring by the target buyer according to the pushed first target advertisement; and adjusting the delivery priority according to the user experience feedback collection table.
The embodiment of the application also provides terminal equipment. The terminal equipment can be a server, a smart phone, a computer, a tablet personal computer and the like.
Referring to fig. 4, fig. 4 shows a schematic structural diagram of a terminal device provided in an embodiment of the present application, where the terminal device may be used to implement the advertisement delivery method provided in the foregoing embodiment. The terminal device 1200 may be a smart phone or a tablet computer.
As shown in fig. 4, the terminal device 1200 may include an RF (Radio Frequency) circuit 110, a memory 120 including one or more (only one is shown in the figure) computer readable storage mediums, an input unit 130, a display unit 140, a sensor 150, an audio circuit 160, a transmission module 170, a processor 180 including one or more (only one is shown in the figure) processing cores, and a power supply 190. It will be appreciated by those skilled in the art that the configuration of the terminal device 1200 shown in fig. 4 does not constitute a limitation of the terminal device 1200, and may include more or fewer components than shown, or may combine certain components, or may have a different arrangement of components. Wherein:
The RF circuit 110 is configured to receive and transmit electromagnetic waves, and to perform mutual conversion between the electromagnetic waves and the electrical signals, so as to communicate with a communication network or other devices. RF circuitry 110 may include various existing circuit elements for performing these functions, such as an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and the like. The RF circuitry 110 may communicate with various networks such as the internet, intranets, wireless networks, or other devices via wireless networks.
The memory 120 may be used to store software programs and modules, such as program instructions/modules corresponding to the advertisement putting method in the above embodiment, and the processor 180 executes various functional applications and advertisement putting by running the software programs and modules stored in the memory 120, so that the vibration reminding mode can be automatically selected to update data according to the current scene where the terminal device is located, thereby not only ensuring that the scenes such as a conference are not disturbed, but also ensuring that the user can perceive an incoming call, and improving the intelligence of the terminal device. Memory 120 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, memory 120 may further include memory remotely located relative to processor 180, which may be connected to terminal device 1200 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input unit 130 may be used to receive input numeric or character information and to generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control. In particular, the input unit 130 may comprise a touch sensitive surface 131 and other input devices 132. The touch sensitive surface 131, also referred to as a touch display screen or touch pad, may collect touch operations thereon or thereabout by a user (e.g., operations of the user on the touch sensitive surface 131 or thereabout by any suitable object or accessory such as a finger, stylus, etc.), and actuate the corresponding connection means according to a pre-set program. Alternatively, the touch sensitive surface 131 may comprise two parts, a touch detection device and a touch controller. The touch control detection device detects the touch control direction of a user, detects signals brought by touch control operation and transmits the signals to the touch control controller; the touch controller receives touch information from the touch detection device, converts the touch information into touch coordinates, sends the touch coordinates to the processor 180, and can receive and execute commands sent by the processor 180. In addition, the touch-sensitive surface 131 may be implemented in various types of resistive, capacitive, infrared, surface acoustic wave, and the like. In addition to the touch-sensitive surface 131, the input unit 130 may also comprise other input devices 132. In particular, other input devices 132 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, mouse, joystick, etc.
The display unit 140 may be used to display information input by a user or information provided to the user and various graphical user interfaces of the terminal device 1200, which may be composed of graphics, text, icons, video, and any combination thereof. The display unit 140 may include a display panel 141, and alternatively, the display panel 141 may be configured in the form of an LCD (Liquid Crystal Display ), an OLED (Organic Light-Emitting Diode), or the like. Further, the touch-sensitive surface 131 may cover the display panel 141, and after the touch-sensitive surface 131 detects a touch operation thereon or thereabout, the touch-sensitive surface is transferred to the processor 180 to determine a type of touch event, and then the processor 180 provides a corresponding visual output on the display panel 141 according to the type of touch event. Although in fig. 4 the touch-sensitive surface 131 and the display panel 141 are implemented as two separate components for input and output functions, in some embodiments the touch-sensitive surface 131 may be integrated with the display panel 141 to implement the input and output functions.
The terminal device 1200 may also include at least one sensor 150, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display panel 141 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 141 and/or the backlight when the terminal device 1200 moves to the ear. As one of the motion sensors, the gravity acceleration sensor can detect the acceleration in all directions (generally three axes), and can detect the gravity and the direction when the mobile phone is stationary, and can be used for applications of recognizing the gesture of the mobile phone (such as horizontal and vertical screen switching, related games, magnetometer gesture calibration), vibration recognition related functions (such as pedometer and knocking), and the like; other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc. that may also be configured with the terminal device 1200 are not described in detail herein.
Terminal device 1200 may facilitate user email, web browsing, streaming media access, etc. via a transmission module 170 (e.g., wi-Fi module) that provides wireless broadband internet access to the user. Although fig. 4 shows the transmission module 170, it is understood that it does not belong to the essential constitution of the terminal device 1200, and may be omitted entirely as needed within the scope of not changing the essence of the invention.
The processor 180 is a control center of the terminal device 1200, connects various parts of the entire mobile phone using various interfaces and lines, and performs various functions of the terminal device 1200 and processes data by running or executing software programs and/or modules stored in the memory 120, and calling data stored in the memory 120, thereby performing overall monitoring of the mobile phone. Optionally, the processor 180 may include one or more processing cores; in some embodiments, the processor 180 may integrate an application processor that primarily processes operating systems, user interfaces, applications, etc., with a modem processor that primarily processes wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 180.
The terminal device 1200 also includes a power supply 190 that provides power to the various components, and in some embodiments, may be logically coupled to the processor 180 via a power management system to perform functions such as managing discharge, and managing power consumption via the power management system. The power supply 190 may also include one or more of any of a direct current or alternating current power supply, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.
Although not shown, the terminal device 1200 may further include a camera (such as a front camera, a rear camera), a bluetooth module, etc., which will not be described herein. In particular, in the present embodiment, the display unit 140 of the terminal device 1200 is a touch screen display, the terminal device 1200 further includes a memory 120, and one or more programs, wherein the one or more programs are stored in the memory 120 and configured to be executed by the one or more processors 180, the one or more programs include instructions for:
the order acquisition instruction is used for acquiring transaction order information of a target buyer and identifying a transaction scene, a transaction channel and first basic information of the target seller in the transaction order information;
An information judging instruction, configured to judge whether a target seller corresponding to the first basic information purchases an advertisement delivery service according to the first basic information;
a first determining instruction, configured to determine a first target advertisement configuration table corresponding to the target seller from a database when the target seller has purchased the advertisement delivery service, and select a first target advertisement with highest priority from the first target advertisement configuration table according to a preset delivery priority;
the second determining instruction is used for determining a target advertisement putting mode according to the transaction scene and the transaction channel;
and the first delivery instruction is used for sending the first target advertisement to the target buyer in the target advertisement delivery mode.
In some embodiments, the program further comprises first determining instructions for identifying purchase merchandise information of the target buyer and second base information of the target buyer in the trade order information; and determining a target advertisement configuration table corresponding to the target seller according to the commodity purchasing information and the second basic information.
In some embodiments, the program further comprises second placement instructions for pushing a push message to the target seller containing an advertising campaign formulation scheme when the target seller does not purchase the advertising campaign.
In some embodiments, the program further comprises third placement instructions for determining a target channel merchant corresponding to the transaction channel when the target seller does not purchase the advertisement placement service; acquiring a second target advertisement configuration table corresponding to the target channel provider from a database, and selecting a second target advertisement with highest priority from the second target advertisement configuration table according to a preset delivery priority; determining a target advertisement putting mode according to the transaction scene and the transaction channel; and sending the second target advertisement to the target buyer in the target advertisement delivery mode.
In some embodiments, the transaction scenario includes any one of swipe code payment and swipe card payment;
when the transaction scene is card swiping payment, the target advertisement delivery mode is output through terminal equipment of a target buyer or output through bill printing equipment of a seller.
In some embodiments, the program further comprises rule adjustment instructions for providing a user experience feedback collection table to the target buyer's terminal device for scoring by the target buyer according to the pushed first target advertisement; and adjusting the delivery priority according to the user experience feedback collection table.
The embodiment of the application also provides a storage medium, in which a computer program is stored, and when the computer program runs on a computer, the computer executes the advertisement delivery method according to any one of the embodiments.
It should be noted that, for the advertisement delivery method described in the present application, it will be understood by those skilled in the art that all or part of the process of implementing the advertisement delivery method described in the embodiments of the present application may be implemented by controlling related hardware through a computer program, where the computer program may be stored in a computer readable storage medium, such as a memory of a terminal device, and executed by at least one processor in the terminal device, and the execution may include the process of implementing the embodiment of the advertisement delivery method. The storage medium may be a magnetic disk, an optical disk, a Read Only Memory (ROM), a random access Memory (RAM, random Access Memory), or the like.
For the advertisement delivery device of the embodiment of the present application, each functional module may be integrated in one processing chip, or each module may exist separately and physically, or two or more modules may be integrated in one module. The integrated modules may be implemented in hardware or in software functional modules. The integrated module, if implemented as a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium such as read-only memory, magnetic or optical disk, etc.
The advertisement delivery method, the advertisement delivery device, the advertisement delivery medium and the advertisement delivery equipment provided by the embodiment of the application are described in detail. The principles and embodiments of the present application are described herein with specific examples, the above examples being provided only to assist in understanding the methods of the present application and their core ideas; meanwhile, those skilled in the art will have variations in the specific embodiments and application scope in light of the ideas of the present application, and the present description should not be construed as limiting the present application in view of the above.
Claims (10)
1. An advertising method, comprising:
acquiring transaction order information of a target buyer, and identifying a transaction scene, a transaction channel and first basic information of the target seller in the transaction order information;
judging whether a target seller corresponding to the first basic information purchases an advertisement putting service according to the first basic information;
when the target seller purchases the advertisement putting service, determining a first target advertisement configuration table corresponding to the target seller from a database, and selecting a first target advertisement with highest priority from the first target advertisement configuration table according to preset putting priority;
Determining a target advertisement putting mode according to the transaction scene and the transaction channel;
and sending the first target advertisement to the target buyer in the target advertisement delivery mode.
2. The advertising method as recited in claim 1, wherein the determining, from a database, a target advertisement configuration table corresponding to the target seller comprises:
identifying the commodity purchasing information of the target buyer and the second basic information of the target buyer in the transaction order information;
and determining a target advertisement configuration table corresponding to the target seller according to the commodity purchasing information and the second basic information.
3. The advertising method as recited in claim 1, wherein the method further comprises:
and pushing a pushing message containing an advertisement delivery service formulation scheme to the target seller when the target seller does not purchase the advertisement delivery service.
4. The advertising method as recited in claim 1, wherein the method further comprises:
when the target seller does not purchase the advertisement putting service, determining a target channel merchant corresponding to the target seller according to the transaction channel;
acquiring a second target advertisement configuration table corresponding to the target channel provider from a database, and selecting a second target advertisement with highest priority from the second target advertisement configuration table according to a preset delivery priority;
Determining a target advertisement putting mode according to the transaction scene and the transaction channel;
and sending the second target advertisement to the target buyer in the target advertisement delivery mode.
5. The advertising method as recited in claim 1, wherein the transaction scenario includes any one of swipe payment and swipe payment;
when the transaction scene is card swiping payment, the target advertisement delivery mode is output through terminal equipment of a target buyer or output through bill printing equipment of a seller.
6. The advertising method as recited in claim 1, wherein after the sending the first targeted advertisement to the targeted buyer in the targeted advertising manner, the method further comprises:
providing a user experience feedback collection table for terminal equipment of the target buyer, wherein the target buyer scores according to the pushed first target advertisement;
and adjusting the delivery priority according to the user experience feedback collection table.
7. An advertising device, comprising:
the order acquisition module is used for acquiring transaction order information of a target buyer and identifying a transaction scene, a transaction channel and first basic information of the target seller in the transaction order information;
The information judging module is used for judging whether a target seller corresponding to the first basic information purchases the advertisement putting service according to the first basic information;
the first determining module is used for determining a first target advertisement configuration table corresponding to the target seller from a database when the target seller purchases the advertisement putting service, and selecting a first target advertisement with the highest priority from the first target advertisement configuration table according to the preset putting priority;
the second determining module is used for determining a target advertisement putting mode according to the transaction scene and the transaction channel;
and the first delivery module is used for sending the first target advertisement to the target buyer in the target advertisement delivery mode.
8. The advertising device of claim 7, further comprising a first determination module for identifying purchase merchandise information of the target buyer and second basic information of the target buyer in the trade order information; and determining a target advertisement configuration table corresponding to the target seller according to the commodity purchasing information and the second basic information.
9. A computer readable storage medium storing a plurality of instructions adapted to be loaded by a processor to perform the advertising method of any one of claims 1 to 6.
10. A terminal device comprising a processor and a memory, the memory storing a plurality of instructions, the processor loading the instructions to perform the advertising method of any one of claims 1 to 6.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202310284665.9A CN116433295A (en) | 2023-03-14 | 2023-03-14 | Advertisement putting method, device, medium and equipment |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202310284665.9A CN116433295A (en) | 2023-03-14 | 2023-03-14 | Advertisement putting method, device, medium and equipment |
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| CN116433295A true CN116433295A (en) | 2023-07-14 |
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| CN202310284665.9A Pending CN116433295A (en) | 2023-03-14 | 2023-03-14 | Advertisement putting method, device, medium and equipment |
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| CN (1) | CN116433295A (en) |
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