CN116228308A - Resource pushing method, device, equipment and storage medium - Google Patents

Resource pushing method, device, equipment and storage medium Download PDF

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Publication number
CN116228308A
CN116228308A CN202310188698.3A CN202310188698A CN116228308A CN 116228308 A CN116228308 A CN 116228308A CN 202310188698 A CN202310188698 A CN 202310188698A CN 116228308 A CN116228308 A CN 116228308A
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Prior art keywords
resource
pushed
determining
user account
resources
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符永莉
祝晨
梁建锋
李震
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China Construction Bank Corp
CCB Finetech Co Ltd
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China Construction Bank Corp
CCB Finetech Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9536—Search customisation based on social or collaborative filtering
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

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  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
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  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

The application provides a resource pushing method, a device, equipment and a storage medium. Relates to the technical field of big data processing. The method comprises the following steps: after determining the resources to be pushed corresponding to the member level to be processed, determining the release quantity of the resources to be pushed in the current time period by combining the acquisition quantity of the resources to be pushed in the previous time period and the account quantity of the user accounts with the member level; and pushing the resource description information of the resources to be pushed and the release quantity to the user account. Therefore, the release quantity of the corresponding push resources is automatically determined, subjective deviation of the release quantity manually determined by operators is avoided, the accuracy of pushing the resources to be pushed is improved, and the experience degree of user acquisition can be improved.

Description

Resource pushing method, device, equipment and storage medium
Technical Field
The present disclosure relates to the field of big data processing technologies, and in particular, to a method, an apparatus, a device, and a storage medium for pushing resources.
Background
With the continuous development of the age, the rapid development of the Internet, especially the mobile Internet, affects the economic life of society and changes the working mode and life style of people. People can transact various banking businesses through the internet by a banking client installed in a mobile phone.
At present, many banks have member systems, and a corresponding user views various recommended resources issued by the corresponding bank, such as rights resources including shopping cards, coupons, group purchase coupons, and vouchers, in a member resource recommendation interface in a bank client.
In the process of pushing resources to users under the corresponding member grades, the distribution quantity of the resources to be pushed is usually manually determined by operators, however, the manual determination has subjective deviation, so that the set distribution quantity is easily not matched with the acquisition requirement of the users, and the user experience is affected.
Disclosure of Invention
The application provides a resource pushing method, device, equipment and storage medium, which are used for solving the problems that the set issuing quantity is easy to cause that the set issuing quantity cannot be matched with the acquisition requirement of a user and the user experience is influenced because the subjective deviation is determined manually in the resource pushing method in the related technology.
In a first aspect, the present application provides a method for pushing resources, including: acquiring a member grade to be processed; determining the number of the user accounts with the member grades; determining the resource to be pushed corresponding to the member level; determining the acquisition quantity of the resources to be pushed in the last time period; determining the release quantity of the resources to be pushed in the current time period according to the acquisition quantity and the account number; and pushing the resource description information of the resources to be pushed and the release quantity to the user account.
In a second aspect, the present application provides a resource pushing device, including: the first acquisition module is used for acquiring the member grade to be processed; the first determining module is used for determining the account number of the user accounts with the member grades; the second determining module is used for determining the resource to be pushed corresponding to the member level; a third determining module, configured to determine a pickup amount of the resource to be pushed in a previous time period; a fourth determining module, configured to determine, according to the pickup number and the account number, a release number of the resource to be pushed in a current time period; and the pushing module is used for pushing the resource description information of the resources to be pushed and the release quantity to the user account.
In a third aspect, the present application provides an electronic device, comprising: a processor, and a memory communicatively coupled to the processor; the memory stores computer-executable instructions; the processor executes computer-executable instructions stored in the memory to implement the method as described in the first aspect.
In a fourth aspect, the present application provides a computer-readable storage medium having stored therein computer-executable instructions for performing the method according to the first aspect when executed by a processor.
In a fifth aspect, the present application provides a computer program product comprising a computer program which, when executed by a processor, implements the method of the first aspect.
After the resource to be pushed corresponding to the member level to be processed is determined, the method, the device, the equipment and the storage medium for pushing the resource are combined with the acquisition quantity of the resource to be pushed in the last time period and the account quantity of the user account with the member level, and the distribution quantity of the resource to be pushed in the current time period is determined; and pushing the resource description information of the resources to be pushed and the release quantity to the user account. Therefore, the release quantity of the corresponding push resources is automatically determined, subjective deviation of the release quantity manually determined by operators is avoided, the accuracy of pushing the resources to be pushed is improved, and the experience degree of user acquisition can be improved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the application and together with the description, serve to explain the principles of the application.
Fig. 1 is a flowchart of a resource pushing method provided in an embodiment of the present application;
fig. 2 is a second flowchart of a resource pushing method provided in an embodiment of the present application;
fig. 3 is a flowchart III of a resource pushing method provided in an embodiment of the present application;
fig. 4 is a flowchart of a resource pushing method provided in an embodiment of the present application;
fig. 5 is a schematic structural diagram of a resource pushing device provided in an embodiment of the present application;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Specific embodiments thereof have been shown by way of example in the drawings and will herein be described in more detail. These drawings and the written description are not intended to limit the scope of the inventive concepts in any way, but to illustrate the concepts of the present application to those skilled in the art by reference to specific embodiments.
Detailed Description
Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present application as detailed in the accompanying claims.
It should be noted that, in the technical scheme of the application, the acquisition, storage, use, processing and the like of the data all conform to the relevant regulations of national laws and regulations.
In the case of determining the release quantity of the to-be-pushed resources, in the related art, the release quantity of the to-be-pushed resources is usually determined in a manual mode, however, the release quantity of the to-be-pushed resources determined manually has subjective deviation, so that the problem that the set release quantity cannot be matched with the acquisition requirement of a user and the user experience is affected is easily caused, and the application provides the following technical conception: after determining the resources to be pushed corresponding to the member level to be processed, determining the release quantity of the resources to be pushed in the current time period by combining the acquisition quantity of the resources to be pushed in the previous time period and the account quantity of the user accounts with the member level; and pushing the resource description information of the resources to be pushed and the release quantity to the user account. Therefore, the release quantity of the corresponding push resources is automatically determined, subjective deviation of the release quantity manually determined by operators is avoided, the accuracy of pushing the resources to be pushed is improved, and the experience degree of user acquisition can be improved.
The following describes the technical solutions of the present application and how the technical solutions of the present application solve the above technical problems in detail with specific embodiments. The following embodiments may be combined with each other, and the same or similar concepts or processes may not be described in detail in some embodiments. Embodiments of the present application will be described below with reference to the accompanying drawings.
First, with reference to fig. 1, a resource pushing method provided in an embodiment of the present application will be described. Fig. 1 is a flowchart of a resource pushing method provided in an embodiment of the present application.
It should be noted that, the resource pushing method provided in the embodiment of the present application may be executed by a resource pushing device, where the resource pushing device may be an electronic device or may be configured in an electronic device. The embodiments of the present application are described by taking an example in which the resource pushing device is configured in an electronic device.
The electronic device may be any device with computing capability, for example, may be a personal computer, a mobile terminal, a server, etc., and the mobile terminal may be, for example, a vehicle-mounted device, a mobile phone, a tablet computer, a personal digital assistant, a wearable device, etc., which have various operating systems, touch screens, and/or display screens.
As shown in fig. 1, the resource pushing method includes the following steps:
s101, acquiring a member grade to be processed.
In some exemplary embodiments, the member level to be processed is any member level to be processed, and in some examples, the member level to be processed may be an unprocessed member level among a plurality of candidate member levels, which is not particularly limited.
S102, determining the account number of the user accounts with the member grades.
In some exemplary embodiments, a plurality of user accounts corresponding to the member level may be obtained according to a pre-stored correspondence between the member level and the user account, and the number of the user accounts having the member level may be determined according to the number of the plurality of user accounts.
The user account number refers to an account number used by a corresponding user when logging in the target application.
The target application may be any application, and in the financial scenario, the target application may be a banking client. It will be appreciated that the corresponding user may, according to his actual needs, be in the electronic device according to the bank client of the corresponding bank, and this embodiment is not limited in particular.
In other exemplary embodiments, the number of accounts of the user account having the member rank may be determined according to a correspondence between the pre-stored member rank and the number of accounts of the user account.
S103, determining the resources to be pushed corresponding to the member grades.
It can be appreciated that the resources to be pushed corresponding to different member levels may be different.
The resource to be pushed in this example refers to a benefit resource that can be pushed to the user account, and for example, the benefit resource may include at least one of coupons, group purchase coupons, vouchers, red packages, discount coupons, and the like.
It can be understood that, in different application scenarios, the implementation manner of determining the resource to be pushed corresponding to the member level is different, and the exemplary description is as follows:
as an example, according to the correspondence between the member level and the push resource stored in advance, the push resource corresponding to the member level may be obtained, and the obtained push resource may be used as the resource to be pushed.
As another example, the resource requirement information of the user account under the member level may be determined, and the push resource corresponding to the member level may be determined according to the resource requirement information.
The resource requirement information in this example is used to describe information of resources required by the user account under the member level. Wherein the resource requirement information may include the type of resource required. For example, in the case where the resource is a coupon, the resource type may include at least one of entertainment audio-visual, learning and training, shopping life, food preference, popular game, travel.
In some examples, the push resource corresponding to the member class may be determined according to the resource type in the resource requirement information.
Other possible implementations of determining the resource to be pushed corresponding to the member level will be described in the following embodiments.
S104, determining the acquisition quantity of the resources to be pushed in the last time period.
In some examples, the number of resources to be pushed in the last time period may be obtained according to a pre-stored relationship table of the number of resources to be pushed in each time period.
The number of acquired resources refers to the number of acquired resources to be pushed in the last time period.
S105, determining the release quantity of the resources to be pushed in the current time period according to the acquisition quantity and the account number.
In some exemplary embodiments, a calculation function for calculating the release number is used to determine the number of transmissions of the push resource in the current time period according to the pick-up number and the account number.
In other exemplary embodiments, the release number of the resource to be pushed in the current time period may be determined based on the acquisition number and the account number according to the correspondence between the acquisition number, the account number and the transmission number.
Wherein the last time period in this example refers to a time period that is prior to and adjacent to the current time period.
In this example, the time period corresponding to the previous time period and the current time period is the same, for example, the time period may be one month, two months, three months, etc., for example, in the case that the time period is one month, that is, in each month, the number of to-be-pushed resources issued in the corresponding month needs to be determined based on the manner provided by the embodiment, for example, the previous time period is 2022 year 9 month, and correspondingly, the current time period is 2022 year 10 month, and correspondingly, in 2022 year 10 month, when the resource is pushed, the number of to-be-pushed resources issued in 2022 year 10 month may be determined based on the number of to-be-pushed resources acquired in 2022 year 9 month and the number of accounts of the user accounts of the member class to be processed.
In the practical application, the value of the time length may be preset according to the practical application requirement, which is not limited in this embodiment.
And S106, pushing the resource description information and the release number of the resources to be pushed to the user account.
The resource description information refers to information describing the resource to be pushed, for example, the resource description information may include, but is not limited to, an effective date of the resource to be pushed, preferential description information, merchant information (merchant name, merchant address, etc.) corresponding to the resource to be pushed, where the preferential description information is used to describe preferential conditions corresponding to the resource to be pushed.
According to the resource pushing method provided by the embodiment of the application, after the resource to be pushed corresponding to the member class to be processed is determined, the release quantity of the resource to be pushed in the current time period is determined by combining the acquisition quantity of the resource to be pushed in the previous time period and the account quantity of the user account with the member class; and pushing the resource description information and the release number of the resources to be pushed to the user account. Therefore, the release quantity of the corresponding push resources is automatically determined, subjective deviation of the release quantity manually determined by operators is avoided, the accuracy of pushing the resources to be pushed is improved, and the experience degree of user acquisition can be improved.
The resource pushing method provided in the embodiment of the present application is further described below with reference to fig. 2.
Fig. 2 is a second flowchart of a resource pushing method provided in the embodiment of the present application.
As shown in fig. 2, the resource pushing method includes the following steps:
s201, acquiring a member grade to be processed.
S202, determining the account number of the user accounts with the member grades.
It should be noted that, regarding the specific implementation manners of S201 and S202, reference may be made to the related descriptions in the previous embodiment in the present application, which are not repeated here.
S203, historical behavior data of each user account in the last time period are obtained.
In some exemplary embodiments, historical behavior data for each user account over a last time period may be obtained from a behavior log.
It should be noted that, in the embodiment of the present application, the historical behavior data may be obtained in various legal compliance manners, for example, may be obtained after the authorization of the user, which is not limited in this disclosure.
The historical behavior data refers to behavior data generated when the target application program is used by the corresponding user account. For example, the target application program is a banking client, and correspondingly, the historical behavior data may include, but is not limited to, behavior data of browsing, financial, consumption, etc. of the user corresponding to the corresponding user account on the banking client.
S204, determining resource demand information corresponding to the member level according to the historical behavior data.
In some exemplary embodiments, the historical behavior data may be analyzed for resource demand to obtain resource demand information corresponding to the corresponding member level.
S205, determining the resources to be pushed corresponding to the member level according to the resource demand information.
S206, determining the triggering times of the acquisition control corresponding to the resource to be pushed according to the historical behavior data.
S207, determining the acquisition quantity of the resources to be pushed in the last time period according to the triggering times.
In some exemplary embodiments, the number of triggers may be taken as the number of acquisitions of the resource to be pushed in the last time period.
S208, determining the release quantity of the resources to be pushed in the current time period according to the acquisition quantity and the account number.
S209, pushing the resource description information and the release number of the resources to be pushed to the user account.
It should be noted that, regarding the specific implementation manner of S208 and S209, reference may be made to the related description of the embodiments of the present application, which is not repeated here.
In this example, the historical behavior data of each user account under the member level to be processed in the last time period is combined to determine the resource demand information required by the user account of the member level, the resource to be pushed of the member level is accurately determined based on the determined resource demand information, and the pickup quantity of the resource to be pushed in the last time period is accurately determined based on the user historical behavior, so that the accuracy of the distribution quantity of the resource to be pushed determined based on the pickup quantity in the current time period can be improved, and the pushing effect is further improved.
In some exemplary embodiments, in some scenarios, the user may further have a requirement for customizing the resource, so that in order to push the customized target resource to the user, whether the user has permission to customize the target resource may be determined in combination with the member level corresponding to the user, and corresponding processing may be performed according to the determination result, so as to meet the requirement for customizing the resource by the user. The resource pushing method provided in the embodiment of the present application is further described below with reference to fig. 3.
Fig. 3 is a flowchart III of a resource pushing method provided in an embodiment of the present application.
As shown in fig. 3, the resource pushing method may include the following steps:
s301, receiving a resource customization request of a user account, wherein the resource customization request comprises a resource identifier.
S302, judging whether the user account has the authority of the target resource corresponding to the customized resource identifier according to the member level, if so, executing S303, otherwise, executing S304.
In some exemplary embodiments, according to the member level, one possible implementation way of determining whether the user account has the authority of the target resource corresponding to the customized resource identifier is: acquiring the lowest target member grade required by customizing target resources; judging whether the member grade is higher than or equal to the target member grade; and under the condition that the member level is higher than or equal to the target member level, determining that the user account has the authority of the target resource corresponding to the customized resource identifier.
In some examples, in the event that the member level is below a target member level, it may be determined that the user account does not customize the permissions of the target resource to which the resource identification corresponds.
S303, pushing the target resource to the user account.
In some exemplary embodiments, the target resource is pushed to the user account under the condition that the user account is judged to have the authority of the target resource corresponding to the customized resource identifier.
S304, prompt information of failure in customization is sent to the user account.
In some exemplary embodiments, under the condition that it is judged that the user account does not have the authority of the target resource corresponding to the customized resource identifier, prompt information of failure customization is sent to the user account.
In order to clearly understand the present application, an exemplary description of the resource pushing method of this embodiment is described below with reference to fig. 4, where it should be noted that, in this example, the resource to be pushed is described by taking the resource to be pushed as a benefit resource as an example.
Fig. 4 is a flowchart of a resource pushing method provided in the embodiment of the present application.
As shown in fig. 4, the resource pushing method may include the steps of:
s401, aiming at the member grade to be processed, acquiring a user account with the member grade.
It should be noted that the number of user accounts in this example may be plural.
It should be noted that, for one user account, the determination method of the member level corresponding to the user account may be: and determining a member growth value corresponding to the user account, and determining a member grade corresponding to the user account according to the member growth value.
In some examples, the manner in which the membership growth value is determined may be: determining an asset value corresponding to the user account, determining an initial growth value corresponding to the user account based on the asset value, acquiring a task execution condition of the user account, determining an accumulated growth value corresponding to the task execution condition, and determining a member growth value corresponding to the user account according to the initial growth value and the accumulated growth value.
It is to be understood that, the member growth value corresponding to the corresponding user account may be determined by a member growth value manner disclosed in the related art, and the embodiment is not limited in particular to the manner of determining the member growth value.
In this example, it may also be determined to assign a local task, a time-limited task, and a blind box task to the user account of the member level. The local tasks, time-limited tasks and blind box tasks allocated to the user accounts of different member levels are different.
In this example, the higher the membership grade, the more membership growth value is required. Correspondingly, the member growth value reaches the standard, the next member grade can be promoted, and the rights and interests resources corresponding to the member grade can be acquired.
S402, historical behavior data of the user account in the last time period is obtained.
In some examples, the time period of the last time period and the current time period may be one month, for example, the current time period is 12 months, correspondingly, the last time period is 11 months, and when the last time period is 12 months, in the case that the release number of the push rights resource corresponding to the member level is determined, the historical behavior data of the user account with the member level in 11 months may be obtained.
S403, according to the historical behavior data, determining the resource demand information of the user account with the member grade in the last time period.
S404, determining the rights and interests resources to be pushed corresponding to the member level in the current time period according to the resource demand information.
S405, according to the historical behavior data, determining the acquisition quantity of the rights and interests resources to be pushed in the last time period.
For example, the membership class is classified into seven classes, and the membership classes are "bronze, silver, crystal, gold, platinum, diamond, and king" from low to high, respectively. In the case that the member class to be processed is a crystal class, assuming that the last time period is 2022 month 9, the acquisition quantity of each rights resource issued in 2022 month 9 is determined based on the rights resource condition of the user account of the member class in 2022 month 9.
S406, determining the issuing quantity of the rights and interests resources to be pushed in the current time period according to the acquisition quantity and the account quantity of the user accounts of the member grades.
In the example, the issuing number of the rights resources to be pushed in the corresponding time period is dynamically and continuously adjusted through the acquisition number and the account number of the user accounts of the member level, so that the automatic determination of the issuing number is realized.
It can be appreciated that in this example, the rights resource to be pushed is issued according to the determined issuing number.
And S407, transmitting the resource information and the release quantity of the rights and interests resources to be pushed to each user account with the member grade.
In some exemplary embodiments, in order to reduce the operation cost and improve the user retention rate, in determining the acquisition quantity of each right resource to be pushed in the last time period, the right resources to be pushed may be sequenced according to the sequence from the large acquisition quantity to the small acquisition quantity, so as to obtain a sequencing result, the right resources to be pushed in the front K names are obtained from the sequencing result, the right resources to be pushed are used as target right resources to be pushed, and according to the acquisition quantity of the target right resources to be pushed and the account number of the user account of the member level, the issuing quantity of the target right resources to be pushed in the current time period is determined, and the resource information and the issuing quantity of the target right resources are sent to the user account with the member level.
To take one example, in order to reduce the operation cost and improve the user retention rate, ranking the rights resources in order from large to small in some numbers and according to the acquisition quantity to obtain a ranking result, and assuming that the rights resources located in the first 3 names are determined according to the ranking result, the rights resources located in the first 3 names are respectively: 10 yuan of E card, 5 yuan of take-out ticket, and 5 yuan of drop out ticket. Correspondingly, for each equity resource in the 3 equity resources, according to the account number of the user account of the user level and the acquisition number of the equity resource in 9 months of 2022, the issuing number of the equity resource in 10 months of 2022 can be determined, the equity resource with the sending number is issued, and the resource information and the issuing number of the equity resource are sent to the user account with the member level.
In other exemplary embodiments, in order to reduce the operation cost and increase the user retention rate, in determining the acquisition quantity of each right resource to be pushed in the last time period, a target pushing right resource with the acquisition quantity greater than or equal to a preset threshold value may be obtained from each right resource to be pushed, and according to the acquisition quantity of the target pushing right resource and the account number of the user account number of the member level, the issuing quantity of the target pushing right resource in the current time period is determined, and the resource information and the issuing quantity of the target pushing right resource are sent to the user account number with the member level.
In this example, the issuing number of the corresponding rights is dynamically determined according to the information such as the change of the member level range and the rights and interests use data, so that the accuracy of the pushing of the rights and interests can be improved while the operation cost is reduced, and the activity participation rate can be improved.
Fig. 5 is a schematic structural diagram of a resource pushing device provided in an embodiment of the present application. As shown in fig. 5, the resource pushing device 500 includes: a first obtaining module 501, a first determining module 502, a second determining module 503, a third determining module 504, a fourth determining module 505, and a pushing module 506, wherein:
a first obtaining module 501, configured to obtain a member level to be processed.
A first determining module 502 is configured to determine the number of user accounts with a member class.
A second determining module 503, configured to determine a resource to be pushed corresponding to the member level.
A third determining module 504 is configured to determine a pickup amount of the resource to be pushed in a last time period.
The fourth determining module 505 is configured to determine, according to the pickup number and the account number, a release number of the resource to be pushed in the current time period.
The pushing module 506 is configured to push the resource description information and the release number of the resource to be pushed to the user account.
In one embodiment of the present application, the second determining module 503 is specifically configured to: acquiring historical behavior data of each user account in a previous time period; determining resource demand information corresponding to the member level according to the historical behavior data; and determining the resources to be pushed corresponding to the member level according to the resource demand information.
In one embodiment of the present application, the third determining module 504 is specifically configured to: according to the historical behavior data, determining the triggering times of a pickup control corresponding to the resource to be pushed; and determining the acquisition quantity of the resources to be pushed in the last time period according to the triggering times.
In one embodiment of the present application, the apparatus further comprises:
the receiving module is used for receiving a resource customization request of a user account, wherein the resource customization request comprises a resource identifier;
the judging module is used for judging whether the user account has the authority of the target resource corresponding to the customized resource identifier according to the member grade;
the pushing module 506 is further configured to push the target resource to the user account if it is determined that the user account has the authority of the target resource corresponding to the customized resource identifier.
In one embodiment of the present application, the pushing module 506 is further configured to send prompt information of failure to customize to the user account if it is determined that the user account does not have permission to customize the target resource corresponding to the resource identifier.
In one embodiment of the present application, the determining module is specifically configured to: acquiring the lowest target member grade required by customizing target resources; judging whether the member grade is higher than or equal to the target member grade; and under the condition that the member level is higher than or equal to the target member level, determining that the user account has the authority of the target resource corresponding to the customized resource identifier.
It should be noted that, the resource pushing device provided in the embodiment of the present application may be used to execute the technical scheme of the resource pushing method in the foregoing embodiment, and the implementation principle and the technical effect are similar, and are not repeated herein.
After the resource pushing device provided by the embodiment of the application determines the resource to be pushed corresponding to the member class to be processed, the release quantity of the resource to be pushed in the current time period is determined by combining the acquisition quantity of the resource to be pushed in the previous time period and the account quantity of the user account with the member class; and pushing the resource description information and the release number of the resources to be pushed to the user account. Therefore, the release quantity of the corresponding push resources is automatically determined, subjective deviation of the release quantity manually determined by operators is avoided, the accuracy of pushing the resources to be pushed is improved, and the experience degree of user acquisition can be improved.
It should be noted that, it should be understood that the division of the modules of the above apparatus is merely a division of a logic function, and may be fully or partially integrated into a physical entity or may be physically separated. And these modules may all be implemented in software in the form of calls by the processing element; or can be realized in hardware; the method can also be realized in a form of calling software by a processing element, and the method can be realized in a form of hardware by a part of modules. For example, the second determining module 503 may be a processing element that is set up separately, may be implemented in a chip of the above apparatus, or may be stored in a memory of the above apparatus in the form of program codes, and may be called by a processing element of the above apparatus to execute the functions of the above second determining module 503. The implementation of the other modules is similar. In addition, all or part of the modules can be integrated together or can be independently implemented. The processing element here may be an integrated circuit with signal processing capabilities. In implementation, each step of the above method or each module above may be implemented by an integrated logic circuit of hardware in a processor element or an instruction in a software form.
Fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present application. As shown in fig. 6, the electronic device may include: a transceiver 121, a processor 122, a memory 123.
Processor 122 executes the computer-executable instructions stored in the memory, causing processor 122 to perform the aspects of the embodiments described above. The processor 122 may be a general-purpose processor including a central processing unit CPU, a network processor (network processor, NP), etc.; but may also be a digital signal processor DSP, an application specific integrated circuit ASIC, a field programmable gate array FPGA or other programmable logic device, a discrete gate or transistor logic device, a discrete hardware component.
Memory 123 is coupled to processor 122 via the system bus and communicates with each other, and memory 123 is configured to store computer program instructions.
The transceiver 121 may be used to acquire a task to be run and configuration information of the task to be run.
The system bus may be a peripheral component interconnect standard (peripheral component interconnect, PCI) bus or an extended industry standard architecture (extended industry standard architecture, EISA) bus, among others. The system bus may be classified into an address bus, a data bus, a control bus, and the like. For ease of illustration, the figures are shown with only one bold line, but not with only one bus or one type of bus. The transceiver is used to enable communication between the database access device and other computers (e.g., clients, read-write libraries, and read-only libraries). The memory may include random access memory (random access memory, RAM) and may also include non-volatile memory (non-volatile memory).
The electronic device provided in the embodiment of the present application may be a terminal device in the above embodiment.
The embodiment of the application also provides a chip for running the instruction, which is used for executing the technical scheme of the resource pushing method in the embodiment.
The embodiment of the application also provides a computer readable storage medium, wherein the computer readable storage medium stores computer instructions, and when the computer instructions run on a computer, the computer is caused to execute the technical scheme of the resource pushing method in the embodiment.
The embodiment of the application also provides a computer program product, which comprises a computer program, wherein the computer program is stored in a computer readable storage medium, the computer program can be read from the computer readable storage medium by at least one processor, and the technical scheme of the resource pushing method in the embodiment can be realized when the computer program is executed by the at least one processor.
Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the application following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the application pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.
It is to be understood that the present application is not limited to the precise arrangements and instrumentalities shown in the drawings, which have been described above, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the application is limited only by the appended claims.

Claims (15)

1. A method for pushing resources, the method comprising:
acquiring a member grade to be processed;
determining the number of the user accounts with the member grades;
determining the resource to be pushed corresponding to the member level;
determining the acquisition quantity of the resources to be pushed in the last time period;
determining the release quantity of the resources to be pushed in the current time period according to the acquisition quantity and the account number;
and pushing the resource description information of the resources to be pushed and the release quantity to the user account.
2. The method of claim 1, wherein the determining the resource to be pushed corresponding to the member level comprises:
acquiring historical behavior data of each user account in a previous time period;
determining resource demand information corresponding to the member level according to the historical behavior data;
and determining the resource to be pushed corresponding to the member level according to the resource demand information.
3. The method of claim 2, wherein the determining the pickup amount of the resource to be pushed for the last time period comprises:
according to the historical behavior data, determining the triggering times of the acquisition control corresponding to the resource to be pushed;
and determining the acquisition quantity of the resources to be pushed in the last time period according to the triggering times.
4. A method according to any one of claims 1-3, characterized in that the method further comprises:
receiving a resource customization request of the user account, wherein the resource customization request comprises a resource identifier;
judging whether the user account has permission to customize the target resource corresponding to the resource identifier according to the member grade;
and pushing the target resource to the user account under the condition that the user account is judged to have the permission of customizing the target resource corresponding to the resource identifier.
5. The method according to claim 4, wherein the method further comprises:
and under the condition that the user account is judged to be not authorized to customize the target resource corresponding to the resource identifier, sending prompt information of failure customization to the user account.
6. The method of claim 4, wherein the determining, according to the membership grade, whether the user account has authority to customize the target resource corresponding to the resource identifier includes:
acquiring the lowest target member level required by customizing the target resource;
judging whether the member grade is higher than or equal to the target member grade;
and under the condition that the member level is higher than or equal to the target member level, determining that the user account has permission to customize the target resource corresponding to the resource identifier.
7. A resource pushing device, the device comprising:
the first acquisition module is used for acquiring the member grade to be processed;
the first determining module is used for determining the account number of the user accounts with the member grades;
the second determining module is used for determining the resource to be pushed corresponding to the member level;
a third determining module, configured to determine a pickup amount of the resource to be pushed in a previous time period;
a fourth determining module, configured to determine, according to the pickup number and the account number, a release number of the resource to be pushed in a current time period;
and the pushing module is used for pushing the resource description information of the resources to be pushed and the release quantity to the user account.
8. The apparatus of claim 7, wherein the second determining module is specifically configured to:
acquiring historical behavior data of each user account in a previous time period;
determining resource demand information corresponding to the member level according to the historical behavior data;
and determining the resource to be pushed corresponding to the member level according to the resource demand information.
9. The apparatus of claim 8, wherein the third determining module is specifically configured to:
according to the historical behavior data, determining the triggering times of the acquisition control corresponding to the resource to be pushed;
and determining the acquisition quantity of the resources to be pushed in the last time period according to the triggering times.
10. The apparatus according to any one of claims 7-9, wherein the apparatus further comprises:
the receiving module is used for receiving a resource customization request of the user account, wherein the resource customization request comprises a resource identifier;
the judging module is used for judging whether the user account has permission to customize the target resource corresponding to the resource identifier according to the member grade;
the pushing module is further configured to push the target resource to the user account under the condition that it is determined that the user account has permission to customize the target resource corresponding to the resource identifier.
11. The apparatus of claim 10, wherein the pushing module is further configured to send prompt information of failure in customization to the user account if it is determined that the user account is not authorized to customize the target resource corresponding to the resource identifier.
12. The apparatus of claim 10, wherein the determining module is specifically configured to:
acquiring the lowest target member level required by customizing the target resource;
judging whether the member grade is higher than or equal to the target member grade;
and under the condition that the member level is higher than or equal to the target member level, determining that the user account has permission to customize the target resource corresponding to the resource identifier.
13. An electronic device, comprising: a processor, and a memory communicatively coupled to the processor;
the memory stores computer-executable instructions;
the processor executes computer-executable instructions stored in the memory to implement the method of any one of claims 1-6.
14. A computer readable storage medium having stored therein computer executable instructions which when executed by a processor are adapted to carry out the method of any one of claims 1-6.
15. A computer program product comprising a computer program which, when executed by a processor, implements the method of any of claims 1-6.
CN202310188698.3A 2023-02-21 2023-02-21 Resource pushing method, device, equipment and storage medium Pending CN116228308A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202310188698.3A CN116228308A (en) 2023-02-21 2023-02-21 Resource pushing method, device, equipment and storage medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202310188698.3A CN116228308A (en) 2023-02-21 2023-02-21 Resource pushing method, device, equipment and storage medium

Publications (1)

Publication Number Publication Date
CN116228308A true CN116228308A (en) 2023-06-06

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Country Link
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