CN116205708B - UGC order generation and order-driven production garment marketing method and system - Google Patents
UGC order generation and order-driven production garment marketing method and system Download PDFInfo
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Abstract
The invention discloses a clothing marketing method for UGC order generation and order-driven production, which comprises the following steps: acquiring store registration information of a first user, and generating a store page of the first user; the method comprises the steps of obtaining standard edition clothing layout data selected by a first user from a layout database, and obtaining standard edition digital clothing generated by the first user based on standard edition clothing layout design; acquiring entity product pricing of a first user for standard digital clothing; displaying the standard digital clothing and the pricing of the entity products thereof on the shop page of the first user; acquiring measurement data of a second user and fitting instructions for standard digital clothes; and acquiring a purchase instruction of the second user, and generating an entity product production order. The invention can well integrate UGC with the existing garment and the existing custom-made mode, so that a designer can design more freely, the product is more abundant, the personalized and differentiated requirements of the user can be met more easily, and meanwhile, the product backlog can not be caused.
Description
Technical Field
The invention relates to the technical field of garment digital production and sales. More particularly, the present invention relates to a method and system for order generation and order-driven production of UGC for apparel sales.
Background
Currently, there are four main production and sales modes in the apparel industry: the first is the ready-made garment mode, in which the garment style is designed and production sold by the garment brand side, however this mode suffers from the following problems: because the products are sold after birth, stock backlog is caused by the fact that sales cannot be carried out, the clothing design is greatly limited, a plurality of special valuable design works are difficult to enter production links, consumers are difficult to see the products, the clothing sizes are difficult to completely match the body types of the consumers, the phenomena of broken codes and stock are easy to occur, and the fund transfer time is long; the second is a custom-made mode of the normal dress measuring body, which is used for measuring the body of the consumer by a tailor in person and then tailoring and sewing the normal dress according to the existing clothing model, although the mode can better overcome the problem that the clothing size is difficult to completely match with the body type of the consumer, the time cost and the economic cost are high, and meanwhile, the personalized requirements of the consumer except the size can not be met; thirdly, a private customization mode is adopted, and a clothing design production team specially designs and produces clothing meeting the personalized requirements of consumers, but the mode also has the problems of high time cost and economic cost and unacceptable to common consumers; the fourth is personalized customization, but the mode is only remained at the stage of printing on the clothes at present, the clothes model cannot be selected independently, and the problem of fit of the clothes cannot be overcome.
And after extensive market research, the consumer mainly considers four aspects of design, price, quality and convenience in purchasing clothes, and the specific gravity is respectively 40%, 30%, 20% and 10%. The ready-made clothes mode still has certain advantages in price, quality and convenience, so that the mode of purchasing clothes by consumers is the mode of most selection.
With the development of internet applications, the interaction of network users is embodied, and users are both browses and creators of network contents, and UGC (User Generated Content, i.e. user created contents) is created with web2.0 advocating personalization as a main feature. UGC changes a production consumption mode of production from a supply side and consumption from a consumption side into a production consumption mode of production from the consumption side, wherein the production consumption mode is the same as the production of the UGC, and the UGC creates huge user value and also creates a plurality of business mythics, such as: facebook, twitter, known as bilibilibili, shivering, etc. With the great satisfaction of consumers in these digital worlds, consumers want to be satisfied in physical products, and thus new requirements are put on the existing clothing industry, however, due to UGC characteristics, it is not realized in the clothing field at present.
Although the existing online pre-selling mode can overcome the problem of overstock of clothing caused by post-production in the ready-made clothes mode, the existing online pre-selling mode still needs to put into production after a certain number of pre-sold products are achieved, and the design cost is still not very low, so that a designer still needs to fully consider the acceptance of the works when designing the works, the mode still limits the design concept of the designer to a great extent, and the problem that the works selected by consumers cannot be produced due to insufficient booking quantity still exists. Consumers cannot participate in the clothing design, and the clothing size is still a few in national standards, so that the fit requirement of the clothing cannot be met, and the problems that the body data of each customer are rough, the fit is easy to cause, the goods return or the rework is needed, and the like are solved. Therefore, how to release the design capability of a designer, meet the participation and individuation and fit requirements of a user, overcome the problems of long advanced customization period, high cost, unsustainable to the masses, overcome the clothing backlog and the like of the clothing mode which is generated by first and later sales, and be the industry pain point which is continuously and urgently needed to be solved at present.
Disclosure of Invention
The invention aims to provide a clothing supply and marketing method and a clothing supply and marketing system for UGC order generation and order-driven production, which can well integrate UGC with the existing clothing modes, so that the product meets the requirements of users more and meanwhile, the overstock of the product is avoided.
To achieve these objects and other advantages and in accordance with the purpose of the invention, there is provided a method of clothing marketing for order generation and order driven production of UGC, comprising:
acquiring store registration information of a first user, and generating a store page special for the first user;
the method comprises the steps of obtaining standard version clothing layout data selected by a first user from a layout database, obtaining standard version clothing style data generated by the first user based on the standard version clothing layout design selected by the first user, further generating standard version digital clothing, and storing the standard version clothing style data in the style database;
acquiring entity product pricing of a first user for standard digital clothing;
displaying the standard digital clothing and the pricing of the entity products thereof on the shop page of the first user;
acquiring the body measurement data of the second user and fitting instructions for the standard edition digital clothing, acquiring the standard edition clothing style data of the standard edition digital clothing in a style database based on the fitting instructions, generating a human body model of the second user, a code placement type digital clothing matched with the body type of the second user and code placement type clothing style data based on the body measurement data of the second user and the standard edition clothing style data, and wearing and displaying the code placement type digital clothing on the human body model of the second user;
And acquiring a purchase instruction of the second user after fitting instructions of the standard edition digital clothing, and generating an entity product production order based on the code edition clothing style data matched with the second user.
Preferably, after the standard version clothing style data generated by the first user based on the standard version clothing style design selected by the first user is obtained, the standard version clothing style data is checked again in the style database by adopting a digitalized clothing style check method.
Preferably, before obtaining the purchase instruction of the second user for the standard digital garment, the method further comprises:
and acquiring a modification instruction of the second user for the standard edition digital clothing, acquiring another standard edition clothing style data under the same clothing style generated by modification of the standard edition clothing style data of the standard edition digital clothing selected by the second user, and performing duplication checking on the another standard edition clothing style data in a style database by adopting a digital clothing style duplication checking method.
It is preferred that the composition of the present invention,
the method for acquiring the standard version clothing style data generated by the first user based on the standard version clothing style design selected by the first user comprises the following steps:
obtaining standard version clothing style data of a part obtained after patterns are given on each cut piece of the standard version clothing style of a first user;
Acquiring fabric data which is selected by a first user from a fabric database and is matched with a standard version of clothing;
generating standard version clothing style data based on part of the standard version clothing style data and the fabric data;
the pattern imparted by the first user on each cut piece of the standard edition clothing model is derived from pattern data selected by the first user in a pattern database or pattern designed independently;
the standard version clothing layout data comprise layout use fees of standard version clothing layout;
the pattern data comprises pattern usage fees of the patterns, and if the first user designs the patterns autonomously, the pattern usage fees are priced autonomously for the first user;
the fabric data comprises fabric fees of the fabric;
the method for obtaining the pricing of the first user for the entity product of the standard edition digital clothing comprises the following steps:
generating basic pricing of the digital garment of the standard edition based on the pattern use fee, the pattern use fee and the fabric fee in the style data of the garment of the standard edition;
and obtaining the pricing of the entity product obtained by adding the labor compensation and the expected profit of the first user to the basic pricing.
Preferably, after obtaining another standard edition garment style data under the same garment version generated by the second user based on the standard edition garment style data modification of the standard edition digital garment selected by the second user, regenerating the entity product pricing of the standard edition digital garment corresponding to the another standard edition garment style data.
Preferably, the method for acquiring the volume data of the second user includes: acquiring a specific angle photo and height data of a second user, and calculating the volume data of the second user through the specific angle photo and the height data of the second user;
based on the body measurement data of the second user and the standard version clothing style data, a human body model of the second user, a digital clothing of a put-on version matched with the body type of the second user and the style data of the digital clothing of the put-on version are generated, the digital clothing of the put-on version is worn and displayed on the human body model of the second user, and the method adopted by the method is a virtual three-dimensional fitting method and a clothing intelligent pushing plate method facing the user.
Preferably, after obtaining the pricing of the entity product of the first user for the standard edition digital clothing, obtaining the instruction of whether the first user sells the copyright of the standard edition digital clothing or not, if the copyright of the standard edition digital clothing is allowed to be sold, continuously obtaining the pricing of the copyright of the first user for the standard edition digital clothing, and displaying the pricing of the copyright of the standard edition digital clothing at the same time when displaying the pricing of the standard edition digital clothing and the entity product thereof.
Preferably, before obtaining the purchase instruction of the second user for the standard digital clothing, the method further comprises: and acquiring an interaction instruction of a second user, and generating an interaction window with a first user, wherein the shop page of the first user is preset with an interaction icon linked with the interaction window.
Preferably, the style database also stores the link address of the shop page where the standard edition digital clothing is located, and when the repeated result of the standard edition clothing style data check of the standard edition digital clothing is repeated, the link address of the shop page where the other standard edition digital clothing is located, which results in the repeated standard edition clothing style data of the standard edition digital clothing, is fed back.
The invention also provides a clothing supply and marketing system for UGC order generation and order-driven production, which comprises:
the registration module is used for acquiring store registration information of the first user and generating a store page special for the first user;
the design module is used for acquiring standard version clothing layout data selected by a first user from the layout database, acquiring standard version clothing style data generated by the first user based on the standard version clothing layout design selected by the first user, further generating standard version digital clothing, and storing the standard version clothing style data in the style database;
the pricing module is used for obtaining the pricing of the first user for the entity product of the standard digital clothing;
the display module is used for displaying the standard digital clothing and the pricing of the entity products thereof on the shop page of the first user;
The fitting module is used for acquiring the volume data of the second user and fitting instructions for the standard edition digital clothing, acquiring the standard edition clothing style data of the standard edition digital clothing in the style database based on the fitting instructions, generating a human body model of the second user, the code-release digital clothing matched with the body shape of the second user and the code-release clothing style data based on the volume data of the second user and the standard edition clothing style data, and displaying the code-release digital clothing on the human body model of the second user.
The order generation module is used for acquiring a purchase instruction of the second user after fitting instructions of the standard edition digital clothing and generating an entity product production order based on the code-release clothing style data corresponding to the standard edition digital clothing.
The invention at least comprises the following beneficial effects: through opening the version database and other databases, people can experience the fun of making clothing designer, any first user can create own clothing brand, meanwhile, the design of different first users on clothing styles greatly expands the effective quantity of the existing clothing styles, the user creation content (UGC) is completely realized, and the clothing selection range of the second user is larger due to the increase of the effective quantity of the existing clothing styles, and the user can choose the clothing of his own heart instrument more easily. Secondly, based on the digitizing technology, after the first user designs the clothing style, the first user does not need to put into production immediately, but the first user can produce the clothing according to the order quantity of the second user, and the commodity backlog problem caused by post-first sales is avoided. Thirdly, based on the comprehensive application of the patent technology of the previous application of the present department, after the second user selects the standard edition digital clothing, the second user can synchronously generate the style data of the code edition clothing matched with the second user body type, and the clothing fit requirement is completely realized. Fourth, based on the comprehensive application of the patent technology applied before this department, the production order of the entity product can be directly used for guiding the actual production, and the production and marketing efficiency is improved. Fifth, the second user can obtain the clothing of the cardiology instrument and the fit only by providing the photo and the height data, and the complicated measuring process is not needed, so that the consumption experience is better.
Additional advantages, objects, and features of the invention will be set forth in part in the description which follows and in part will become apparent to those having ordinary skill in the art upon examination of the following or may be learned from practice of the invention.
Drawings
FIG. 1 is a flow chart of a method for order generation and order driven production of UGC of the present invention;
FIG. 2 is a block diagram of a garment marketing system for order generation and order driven production of UGC in accordance with the present invention;
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Some of the words involved in the embodiments of the invention are described below to facilitate understanding by those skilled in the art.
Garment pattern: the method comprises the steps of integrally modeling the clothing, and after the clothing is disassembled into various cut pieces, the shape of each cut piece and the sewing relation among the cut pieces are obtained;
Standard edition clothing pattern: refers to a garment version matched with a standard human model, wherein the standard human model comprises a national standard 175-96-A male human model, a national standard 165-84-A female human model and a national standard 120-64 child human model;
clothing style: comprises a clothing pattern, a pattern and a fabric;
pattern: including patterns and colors on the garment.
As shown in fig. 1, the present embodiment provides a method for generating an order of UGC and delivering and selling clothing produced by order driving, including:
s101, acquiring store registration information of a first user, and generating a store page special for the first user;
in this implementation, the first user registers personal information first, after the background audit is passed, the first user applies for shop information on the registration line again, and the background audit is continued, after the background audit is passed, a shop page specific to the first user can be generated, where the personal information may include the first user identification number, name, contact manner, etc., and the shop information may include the shop name, shop logo, slogan, etc.
Further, after generating the shop page specific to the first user, the first user may also perform personalized design on the shop page, for example: background poster design, shop and poster design, navigation bar design, navigation icon design and the like.
S102, acquiring standard version clothing layout data selected by a first user from a layout database, acquiring standard version clothing style data generated by the first user based on the standard version clothing layout design selected by the first user, further generating standard version digital clothing, and storing the standard version clothing style data in the style database;
in the implementation, the layout database is preset in the background, the layout database stores the pictures and data of various standard version garment layouts in advance, after the first user inputs the garment design instruction, the background opens the layout database and other databases to the first user, and meanwhile, the front end displays the standard version garment layout pictures representing the standard version garment layout data in the layout database to the first user for the first user to select. And the style database stores the standard version of the style data of the standard version of the digital garment designed by the first user.
Specifically, the standard version clothing layout data at least comprises; and (5) two-dimensional point cloud data of all cut pieces of the standard edition clothing layout.
Further, the method for obtaining the standard version clothing style data generated by the first user based on the standard version clothing style design selected by the first user comprises the following steps:
S1021, obtaining part of standard edition clothing style data obtained after the first user imparts patterns on each cut piece of the standard edition clothing style;
specifically, after the first user selects the standard edition clothing layout, the background sends the standard edition clothing layout data to the front end, the first user colors on the two-dimensional point clouds of each cut-piece of the standard edition clothing layout at the front end to form a pattern, and color value data of each point in the two-dimensional point clouds of each cut-piece can be obtained after coloring. The two-dimensional point cloud data of all the cut pieces of the standard edition clothing layout and the color value data of each point in the two-dimensional point cloud of each cut piece jointly form part of standard edition clothing style data.
Here, the pattern imparted by the first user on each cut-piece of the standard version of the garment layout is derived from pattern data selected by the first user in the pattern database, or from patterns designed autonomously.
The pattern database is also arranged in the background in advance, the pattern database stores pictures and data of various patterns in advance, other databases which are opened to the first user in the background comprise the pattern database, and the patterns in the pattern database are also from the design of the user, so that a certain fee is required to be charged for paying the user who designs the patterns.
If the first user does not like the pattern in the pattern database, the pattern can be selected to be designed independently and then uploaded to the pattern database.
S1022, acquiring fabric data which is used for a first user to select one type of fabric data which is matched with the standard version clothing layout in the fabric database;
specifically, after the first user gives the pattern on each cut piece of the standard edition clothing layout, one fabric matched with the standard edition clothing layout is selected in the fabric database. Of course, this step may be preceded by S1021, where the fabric is selected first and then the pattern is imparted.
The fabric database is also preset in the background, pictures and data of various fabrics are prestored in the fabric database, and other databases which are opened to the first user in the background comprise the fabric database.
S1023, generating standard edition clothing style data based on part of the standard edition clothing style data and the fabric data;
the background acquires partial standard-version clothing style data and fabric data, and adopts a three-dimensional fabric simulation algorithm to calculate three-dimensional point cloud data of the standard-version clothing style for the two-dimensional point cloud data and the fabric data of all the cut pieces of the standard-version clothing style, wherein the points in the two-dimensional point cloud of the cut pieces of the standard-version clothing style are in one-to-one correspondence with the points in the three-dimensional point cloud of the calculated standard-version clothing style, and the color value data of each point in the two-dimensional point cloud of each cut piece can be directly loaded onto the corresponding point in the three-dimensional point cloud of the standard-version clothing style to form a standard-version clothing three-dimensional point cloud model with patterns. At this time, the standard edition clothing style data not only comprises two-dimensional point cloud data of all the cut pieces of the standard edition clothing style, and color value data and fabric data of each point in the two-dimensional point cloud of each cut piece, but also comprises three-dimensional point cloud data of the standard edition clothing style.
S103, obtaining pricing of a first user for entity products of the standard digital clothing;
specifically, the standard version clothing layout data comprises the layout use fee of the standard version clothing layout;
the pattern data comprises pattern usage fees of the patterns, and if the first user designs the patterns autonomously, the pattern usage fees are priced autonomously for the first user;
the fabric data comprises fabric fees of the fabric;
the method for obtaining the pricing of the first user for the entity product of the standard edition digital clothing comprises the following steps:
s1031, generating basic pricing of the standard edition digital garment based on the pattern use fee, the pattern use fee and the fabric fee in the standard edition garment style data;
s1032, obtaining the pricing of the entity product obtained by adding the labor compensation and the expected profit of the first user to the basic pricing.
S104, displaying the standard digital clothing and the pricing of the entity products thereof on the shop page of the first user;
and after the first user obtains the pricing of the entity product through modification on the basis pricing and determines, the shop page of the first user can display the standard digital clothing and the pricing of the entity product.
The standard edition digital clothing shows a three-dimensional point cloud model of the standard edition clothing with patterns.
Furthermore, the first user can further explain the design concept of the standard digital clothing and display the design concept on the lower side or one side of the standard digital clothing on a shop page.
S105, acquiring the volume data of the second user and fitting instructions for the standard edition digital clothing, acquiring the standard edition clothing style data of the standard edition digital clothing in a style database based on the fitting instructions, generating a human body model of the second user, the code placement type digital clothing matched with the body type of the second user and the code placement type clothing style data based on the volume data of the second user and the standard edition clothing style data, and wearing and displaying the code placement type digital clothing on the human body model of the second user;
specifically, the method for acquiring the volume data of the second user includes: acquiring a specific angle photo and height data of a second user, and calculating the volume data of the second user through the specific angle photo and the height data of the second user;
further, the second user's specific angle photograph may be a front photograph and a side photograph.
Based on the body measurement data of the second user and the standard version clothing style data, a human body model of the second user, a digital clothing of a put-on version matched with the body type of the second user and the style data of the digital clothing of the put-on version are generated, the digital clothing of the put-on version is worn and displayed on the human body model of the second user, and the method adopted by the method is a virtual three-dimensional fitting method and a clothing intelligent pushing plate method facing the user.
The virtual three-dimensional fitting method for the user is described in detail in the patent with application number 202211316075.1, and the intelligent clothing pushing plate method is described in detail in the patent with application number 202211425215.9, and will not be described again here.
The human body three-dimensional point cloud model of the second user and the three-dimensional point cloud model of the digital garment of the code release version matched with the body type of the second user can be generated by the virtual three-dimensional fitting method facing the user, and the digital garment of the code release version is worn and displayed on the human body model of the second user.
The shape and the size of the cut pieces of the stacking type clothing can be obtained through the intelligent clothing pushing plate method.
The data of the pattern-setting clothing comprises two-dimensional point cloud data of all cut pieces of the pattern-setting clothing pattern, color value data and fabric data of each point in the two-dimensional point cloud of each cut piece, the shape and the size of the pattern-setting clothing cut pieces, and three-dimensional point cloud data of the pattern-setting clothing pattern.
S106, acquiring a purchase instruction of the second user after fitting instructions of the standard edition digital clothing, and generating an entity product production order based on the code-release clothing style data matched with the second user body type.
Through fitting instructions, a second user can intuitively check the effect of putting on the digital clothing of the code version corresponding to the digital clothing of the standard version, if a purchase intention exists, the purchase instructions can be issued, the background synchronously generates the clothing style data of the code version matched with the body type of the second user, and the clothing style data of the code version is utilized to generate a production order of an entity product. Because the pattern data of the stacking type clothing comprises the fabric data and the shape and the size of the stacking type clothing cut pieces, the production order of the entity product can be directly used for guiding actual production.
It should be noted that in the above embodiment, the identities of the first user and the second user are not fixed, and the second user may also become the first user when the second user also applies to register the online store, and the first user may also become the second user when purchasing the clothing in the online store of the other first user.
In the above embodiment, through the open version database and other databases, people can experience the pleasure of making clothing designers, any first user can create own clothing brands, meanwhile, the design of different first users on clothing styles greatly expands the effective quantity of the existing clothing styles, the content (UGC) created by the users is completely realized, and the clothing selection range of the second user is larger due to the increase of the effective quantity of the existing clothing styles, and the user's clothing is easier to select. Secondly, based on the digitizing technology, after the first user designs the clothing style, the first user does not need to put into production immediately, but the first user can produce the clothing according to the order quantity of the second user, and the commodity backlog problem caused by post-first sales is avoided. Thirdly, based on the comprehensive application of the patent technology of the previous application of the present department, after the second user selects the standard edition digital clothing, the second user can synchronously generate the style data of the code edition clothing matched with the second user body type, and the clothing fit requirement is completely realized. Fourth, based on the comprehensive application of the patent technology applied before this department, the production order of the entity product can be directly used for guiding the actual production, and the production and marketing efficiency is improved. Fifth, the second user can obtain the clothing of the cardiology instrument and the fit only by providing the photo and the height data, and the complicated measuring process is not needed, so that the consumption experience is better.
In another embodiment, after the standard version of clothing style data generated by the first user based on the standard version of clothing style design selected by the first user is obtained, the digital clothing style duplication checking method is further adopted to check duplication of the standard version of clothing style data in the style database.
Specifically, the digitized garment style duplication checking method is described in detail in the patent with application number 202211606907.3, and is not described here again.
In this embodiment, by the digitalized garment style duplication checking method, the repetition of the garment style designed by the first user and the garment style database can be prevented, the rights and interests of other first users are protected, and the diversity of the garment styles in the garment style database is ensured.
In another embodiment, before obtaining the purchase instruction of the second user for the standard digital garment, the method further comprises:
and acquiring a modification instruction of the second user for the standard edition digital clothing, acquiring another standard edition clothing style data under the same clothing style generated by modification of the standard edition clothing style data of the standard edition digital clothing selected by the second user, and performing duplication checking on the another standard edition clothing style data in a style database by adopting a digital clothing style duplication checking method.
Specifically, when the second user is still unsatisfied with the standard edition digital clothing, a modification instruction can be issued to the standard edition digital clothing selected by the second user, the background sends the standard edition clothing style data of the standard edition digital clothing to the front end and opens a pattern library and a face database for the second user, the second user modifies the standard edition clothing style data at the front end, the modification comprises at least one of the modification of the pattern and the modification of the fabric, another standard edition clothing style data under the same clothing style is generated after the modification is completed, and the background then checks the another standard edition clothing style data in the style database, so that the repeated clothing styles in the style database are avoided.
In the embodiment, the modification authority of the second user on the existing standard edition digital clothing is opened, so that the second user can more easily realize creative design on the clothing style based on the existing standard edition digital clothing, the design is not needed from the beginning, the time is saved, the efficiency is improved, and the consumption experience of the second user is improved.
In another embodiment, after obtaining another standard edition garment style data under the same garment version generated by the second user based on the standard edition garment style data modification of the standard edition digital garment selected by the second user, regenerating the entity product pricing of the standard edition digital garment corresponding to the another standard edition garment style data.
Specifically, if the second user modifies the pattern of the existing standard digital garment and the pattern is derived from the pattern library, the pricing of the pattern in the pattern library may not be the same, and thus the pricing of the physical product needs to be regenerated. Similarly, if the second user modifies the fabric of the existing standard digital garment, and the fabric is derived from the fabric library, the pricing of the entity product needs to be regenerated because the fabrics in the fabric library may not be the same. Of course, if the second user modifies the pattern of the existing standard digital garment, the source of the pattern is designed autonomously, and the pattern usage fee (in pattern usage fee term 0) of the second user is not charged.
In another embodiment, after the pricing of the entity product of the standard edition digital clothing by the first user is obtained, a command for setting whether the first user sells the copyright of the standard edition digital clothing is also obtained, if the copyright of the standard edition digital clothing is allowed to be sold, the pricing of the first user for the copyright of the standard edition digital clothing is continuously obtained, and the pricing of the copyright of the standard edition digital clothing is displayed at the same time when the pricing of the standard edition digital clothing and the pricing of the entity product thereof are displayed.
In this embodiment, in order to fully respect the design achievement of the first user, not only is the duplication check performed when the garment style is designed, but also the copyright of the garment style with the creative property is priced, so that the first user can obtain the payment of the garment design, and the benign operation of the garment industry is ensured.
In another embodiment, before obtaining the purchase instruction of the second user for the standard digital garment, the method further comprises: and acquiring an interaction instruction of a second user, and generating an interaction window with a first user, wherein the shop page of the first user is preset with an interaction icon linked with the interaction window.
Specifically, when the second user has other personalized design requirements, the first user can express the requirements of the first user to the first user in the generated interactive window by clicking the interactive icon of the shop page of the first user, so that the first user can better know the requirements of the consumer, and further, works which are closer to the actual requirements and have richer contents can be designed.
In the implementation, through setting up the interaction way of second user and first user for the consumer can more convenient and fast's exchange with the designer, thereby make first user can accomplish the modification according to the suggestion of second user sooner, compare in current ready-made clothes mode, the consumer's demand can feedback the designer sooner, has practiced thrift the time and has improved efficiency, and the consumption experience is better simultaneously.
In another embodiment, the style database further stores the link address of the shop page where the standard-version digital garment is located, and when the repeated result of the standard-version garment style data check of the standard-version digital garment is repeated, the link address of the shop page where the other standard-version digital garment is located, which results in the repeated standard-version garment style data of the standard-version digital garment, is fed back.
Specifically, the check-up of the standard version of the digital garment includes not only the check-up of the first user when designing a new garment style, but also the check-up of the second user when modifying the existing standard version of the digital garment. And if the check repetition result is repetition, feeding back the link address of the shop page where the new standard version of the digital clothing designed by the first user is repeated if the check repetition result is repetition when the first user designs the new clothing style, and feeding back the link address of the shop page where the new standard version of the digital clothing designed by the first user is repeated if the second user modifies the existing standard version of the digital clothing. Through the link address of the shop page where the digital clothing of the other standard version is located, the first user or the second user can jump to the shop page where the digital clothing of the other standard version is located, the first user can communicate with the designer of the digital clothing of the other standard version through the interactive icon, consult the problems of copyright transfer, etc., and the second user can directly make the order purchase on the shop page where the digital clothing of the other standard version is located.
Based on the same inventive concept, the invention also provides a clothing sales system for UGC order generation and order-driven production, wherein the clothing sales system can be a personal computer, a server or other systems for realizing the clothing sales method for UGC order generation and order-driven production.
Referring to fig. 2, the clothing supply and sales system for order generation and order driven production of UGC provided in this embodiment includes:
the registration module is used for acquiring store registration information of the first user and generating a store page special for the first user;
the design module is used for acquiring standard version clothing layout data selected by a first user from the layout database, acquiring standard version clothing style data generated by the first user based on the standard version clothing layout design selected by the first user, further generating standard version digital clothing, and storing the standard version clothing style data in the style database;
the pricing module is used for obtaining the pricing of the first user for the entity product of the standard digital clothing;
the display module is used for displaying the standard digital clothing and the pricing of the entity products thereof on the shop page of the first user;
the fitting module is used for acquiring the volume data of the second user and fitting instructions for the standard edition digital clothing, acquiring the standard edition clothing style data of the standard edition digital clothing in the style database based on the fitting instructions, generating a human body model of the second user, the code-release digital clothing matched with the body shape of the second user and the code-release clothing style data based on the volume data of the second user and the standard edition clothing style data, and displaying the code-release digital clothing on the human body model of the second user.
The order generation module is used for acquiring a purchase instruction of the second user after fitting instructions of the standard edition digital clothing and generating an entity product production order based on the code-release clothing style data corresponding to the standard edition digital clothing.
All relevant contents of each step related to the foregoing embodiments of the order generation and order-driven production garment marketing method of UGC may be cited in the functional description of the functional module corresponding to the garment marketing system in the embodiment of the present application, which is not repeated herein.
The division of the modules in the embodiments of the present application is schematically only one logic function division, and there may be another division manner in actual implementation, and in addition, each functional module in each embodiment of the present application may be integrated in one processor, or may exist separately and physically, or two or more modules may be integrated in one module. The integrated modules may be implemented in hardware or in software functional modules.
In the system embodiment of the present application, the connection relationship between the modules represents that there is a communication connection between them, and may be specifically implemented as one or more communication buses or signal lines.
The present invention also provides an electronic apparatus, comprising: the system comprises at least one processor and a memory communicatively connected with the at least one processor, wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to cause the at least one processor to execute the above-mentioned method for order generation and order-driven garment marketing of UGC. The electronic device may be any terminal device including a mobile phone, a notebook computer, a desktop computer, a tablet computer, a PDA (Personal Digital Assistant ), a POS (Point of sales), a car-mounted computer, and the like.
The invention also provides a storage medium, wherein the storage medium stores a computer program which, when executed by a processor, realizes the method for generating the UGC order and producing the clothing supply and sales by order driving.
From the above description of the embodiments, it will be apparent to those skilled in the art that the present invention may be implemented by means of software plus necessary general purpose hardware, or of course by means of special purpose hardware including application specific integrated circuits, special purpose CPUs, special purpose memories, special purpose components, etc. Generally, functions performed by computer programs can be easily implemented by corresponding hardware, and specific hardware structures for implementing the same functions can be varied, such as analog circuits, digital circuits, or dedicated circuits. However, a software program implementation is a preferred embodiment for many more of the cases of the present invention. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a readable storage medium, such as a floppy disk, a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random-access Memory (RAM, random Access Memory), a magnetic disk or an optical disk of a computer, etc., including several instructions for causing a computer device (which may be a personal computer, a server, a network device, etc.) to execute the method according to the embodiments of the present invention.
Although embodiments of the present invention have been disclosed above, it is not limited to the details and embodiments shown and described, it is well suited to various fields of use for which the invention would be readily apparent to those skilled in the art, and accordingly, the invention is not limited to the specific details and illustrations shown and described herein, without departing from the general concepts defined in the claims and their equivalents.
Claims (9)
1. A method for order generation and order driven production of UGC for apparel marketing, comprising:
acquiring store registration information of a first user, and generating a store page special for the first user;
the method comprises the steps of obtaining standard version clothing layout data selected by a first user from a layout database, obtaining standard version clothing style data generated by the first user based on the standard version clothing layout design selected by the first user, further generating standard version digital clothing, and storing the standard version clothing style data in the style database;
acquiring entity product pricing of a first user for standard digital clothing;
displaying the standard digital clothing and the pricing of the entity products thereof on the shop page of the first user;
Acquiring the body measurement data of the second user and fitting instructions for the standard edition digital clothing, acquiring the standard edition clothing style data of the standard edition digital clothing in a style database based on the fitting instructions, generating a human body model of the second user, a code placement type digital clothing matched with the body type of the second user and code placement type clothing style data based on the body measurement data of the second user and the standard edition clothing style data, and wearing and displaying the code placement type digital clothing on the human body model of the second user;
acquiring a purchase instruction of a second user after fitting instructions of the standard edition digital clothing, and generating an entity product production order based on the code edition clothing style data matched with the second user body type;
the method for acquiring the standard version clothing style data generated by the first user based on the standard version clothing style design selected by the first user comprises the following steps:
obtaining standard version clothing style data of a part obtained after patterns are given on each cut piece of the standard version clothing style of a first user;
acquiring fabric data which is selected by a first user from a fabric database and is matched with a standard version of clothing;
generating standard version clothing style data based on part of the standard version clothing style data and the fabric data;
The pattern imparted by the first user on each cut piece of the standard edition clothing model is derived from pattern data selected by the first user in a pattern database or pattern designed independently;
the standard version clothing layout data comprise layout use fees of standard version clothing layout;
the pattern data comprises pattern usage fees of the patterns, and if the first user designs the patterns autonomously, the pattern usage fees are priced autonomously for the first user;
the fabric data comprises fabric fees of the fabric;
the method for obtaining the pricing of the first user for the entity product of the standard edition digital clothing comprises the following steps:
generating basic pricing of the digital garment of the standard edition based on the pattern use fee, the pattern use fee and the fabric fee in the style data of the garment of the standard edition;
and obtaining the pricing of the entity product obtained by adding the labor compensation and the expected profit of the first user to the basic pricing.
2. The method for generating an order of UGC and producing clothing supply and sales by order driving as claimed in claim 1, wherein after obtaining the standard version clothing style data generated by the first user based on the standard version clothing style design selected by the first user, the method further uses a digitalized clothing style duplication checking method to check duplication of the standard version clothing style data in a style database.
3. The method for generating an order for UGC and for order driven production of apparel marketing as recited in claim 2, further comprising, prior to obtaining the purchase instruction for the standard version of the digitized apparel by the second user:
and acquiring a modification instruction of the second user for the standard edition digital clothing, acquiring another standard edition clothing style data under the same clothing style generated by modification of the standard edition clothing style data of the standard edition digital clothing selected by the second user, and performing duplication checking on the another standard edition clothing style data in a style database by adopting a digital clothing style duplication checking method.
4. A method for order generation and order driven production of costume supply and sales of UGC as recited in claim 3, wherein after obtaining another standard version costume style data under the same costume version generated by the second user based on the standard version costume style data modification of the standard version digitized costume selected by the second user, the entity product pricing of the standard version digitized costume corresponding to the another standard version costume style data is regenerated.
5. The method for order generation and order driven production of UGC as recited in claim 1, wherein the method for obtaining volumetric data of the second user comprises: acquiring a specific angle photo and height data of a second user, and calculating the volume data of the second user through the specific angle photo and the height data of the second user;
Based on the body measurement data of the second user and the standard version clothing style data, a human body model of the second user, a digital clothing of a put-on version matched with the body type of the second user and the style data of the digital clothing of the put-on version are generated, the digital clothing of the put-on version is worn and displayed on the human body model of the second user, and the method adopted by the method is a virtual three-dimensional fitting method and a clothing intelligent pushing plate method facing the user.
6. The method for generating the order of the UGC and providing and selling the clothes produced by order driving as claimed in claim 3, wherein after obtaining the pricing of the entity product of the standard edition digital clothes by the first user, obtaining the setting instruction of whether the first user sells the copyrights of the standard edition digital clothes, if the copyrights of the standard edition digital clothes are allowed to be sold, continuously obtaining the copyrights pricing of the standard edition digital clothes by the first user, and simultaneously displaying the copyrights pricing of the standard edition digital clothes when displaying the pricing of the standard edition digital clothes and the entity product thereof.
7. The method for generating an order for UGC and order driven production of apparel marketing in accordance with claim 6, further comprising, prior to obtaining the second user purchase instruction for the standard version of the digitized apparel: and acquiring an interaction instruction of a second user, and generating an interaction window with a first user, wherein the shop page of the first user is preset with an interaction icon linked with the interaction window.
8. The method for generating the UGC order and producing the clothing supply and sales by order driving as in claim 7, wherein the pattern database further stores the link address of the shop page where the standard edition digital clothing is located, and when the result of the check of the standard edition clothing pattern data of the standard edition digital clothing is repeated, the link address of the shop page where the other standard edition digital clothing is located, which results in the repetition of the standard edition clothing pattern data of the standard edition digital clothing, is fed back.
9. A garment marketing system for order generation and order driven production of UGC, employing the garment marketing method of claim 1, comprising:
the registration module is used for acquiring store registration information of the first user and generating a store page special for the first user;
the design module is used for acquiring standard version clothing layout data selected by a first user from the layout database, acquiring standard version clothing style data generated by the first user based on the standard version clothing layout design selected by the first user, further generating standard version digital clothing, and storing the standard version clothing style data in the style database;
the pricing module is used for obtaining the pricing of the first user for the entity product of the standard digital clothing;
The display module is used for displaying the standard digital clothing and the pricing of the entity products thereof on the shop page of the first user;
the fitting module is used for acquiring the volume data of the second user and fitting instructions for the standard edition digital clothing, acquiring the standard edition clothing style data of the standard edition digital clothing in the style database based on the fitting instructions, generating a human body model of the second user, the code placement edition digital clothing matched with the body shape of the second user and the code placement clothing style data based on the volume data of the second user and the standard edition clothing style data, and wearing and displaying the code placement digital clothing on the human body model of the second user;
the order generation module is used for acquiring a purchase instruction of the second user after fitting instructions of the standard edition digital clothing and generating an entity product production order based on the code-release clothing style data corresponding to the standard edition digital clothing.
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