CN116155994A - Display content pushing method based on intelligent terminal - Google Patents
Display content pushing method based on intelligent terminal Download PDFInfo
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- CN116155994A CN116155994A CN202310193898.8A CN202310193898A CN116155994A CN 116155994 A CN116155994 A CN 116155994A CN 202310193898 A CN202310193898 A CN 202310193898A CN 116155994 A CN116155994 A CN 116155994A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
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- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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Abstract
The invention relates to a display content pushing method based on an intelligent terminal, which comprises the following steps: judging whether to open the authority of the 'suspended window' and/or the 'self-starting' function; if yes, creating a resident process; collecting buried point data and sending the collected data to a server; judging whether a trigger event exists or not; if yes, requesting the content to be pushed; acquiring an image model analysis result and a pushing suggestion generated according to the acquired data; creating a suspension page; and displaying the recommended pushed resource content through the suspension page. And the display content is displayed through a floating window and/or a locked screen, and the floating page displays the pushed content through the whole screen or a part of the screen, so that a user can browse or operate the resources possibly needed. In addition, the invention generates the portrait model of the user based on the user behavior data, analyzes and gives out the recommended pushing resources, can improve the user experience, and greatly improves the commercial value of each software resource.
Description
Technical Field
The invention relates to the technical field of mobile communication, in particular to a display content pushing method based on an intelligent terminal.
Background
Along with the popularization of mobile application, the electronic equipment terminal is widely applied to the life of people, various terminals are continuously enriched and bring convenience to the life of people, especially intelligent terminals such as intelligent mobile phones and tablet computers, the defect that the original computer terminal is inconvenient to move is overcome, and the intelligent terminal becomes an indispensable part of the life or work of people due to the advantages of diversified and integrated functions, convenience and quickness in processing information, resource saving and the like.
The screen locking desktop of the intelligent terminal on the market is mostly a single and fixed background, and although the screen locking desktop can save the power consumption, the power consumption can be ignored slowly along with the continuous innovation of the battery technology of the intelligent terminal, and the use experience of consumers who are willing to entertain is certainly affected. Some music and weather type software can be used in a screen locking state in the prior art, but no technology capable of accurately pushing video, audio, pictures, applications and other contents aiming at a user individual exists at present.
In addition, some advertisement pushing systems based on a screen locking APP exist in the prior art. According to the method, the APP is downloaded on the mobile terminal, the user takes an advertisement task on the APP, and rewards are obtained through doing the task, so that the purposes of guiding the user to participate in advertisement application and effectively promoting advertisements by advertisers are achieved. However, the push advertisement system is still actually aimed at the purpose of inserting or directly pushing advertisements by users in the process of using a specific APP application. When users do not specially open the APP browsing, information cannot be pushed, and contents really needed by the users cannot be pushed according to daily habits of the users. Moreover, as more and more APP applications and software are installed on the current intelligent terminal, even if a user searches for a certain frequently used APP, the user still may need to browse a plurality of pages, which is time-consuming and labor-consuming, and the user experience is not good enough.
In addition, there are some floating windows that can appear on other applications, such as a user that can float on other APP to hold a call even if other APP is opened during the passage of the user using the WeChat voice. However, such a floating window is only revealed during the use of the APP function by the user. After closing the APP or stopping the use of the function, the floating window is no longer actively displayed. In other words, the current floating window display still floats only in the use process of the user, still belongs to passive display, and cannot actively push display contents according to personal characteristics of the user.
Therefore, it is necessary to provide a method for pushing the display content based on the intelligent terminal, which can improve the convenience of using the intelligent terminal for the user and has commercial utilization value.
Disclosure of Invention
In order to solve the technical problems, the invention provides a display content pushing method based on an intelligent terminal, which constructs a user portrait model based on collected user behavior data, then analyzes and gives out recommended pushing resources, and displays the pushed resource content on a floating window and/or a lock screen so as to facilitate a user to directly open the resources possibly needed, thereby improving the user use experience and greatly improving the commercial value of each resource provider.
In order to achieve the above purpose, the present invention provides a method for pushing display content based on an intelligent terminal, comprising the following steps:
judging whether to open the authority of the 'suspended window' and/or the 'self-starting' function;
if yes, creating a resident process;
collecting buried point data and sending the collected data to a server;
judging whether a trigger event exists or not;
if yes, requesting the content to be pushed;
acquiring an image model analysis result and a pushing suggestion generated according to the acquired data;
creating a suspension page;
and displaying the recommended pushed resource content through the suspension page.
Optionally, the display content is displayed through a floating window and/or a lock screen; the suspension window is displayed by displaying the content suggested to be pushed on the upper layer of an application program of the intelligent terminal; and the screen locking display is that the content of the proposal pushing is displayed on a screen locking interface of the intelligent terminal.
Optionally, the triggering condition of creating the floating page by the resident process includes: a timed trigger task, an event trigger task, and/or a remote trigger task.
Optionally, the portrait model analysis result is that the big data platform built based on the filebeat, kafka, flink, clickhouse, hadoop architecture constructs user behavior data through the obtained buried point data, calculates a portrait of the user, generates a portrait model of the user, and analyzes the portrait model of the user so as to suggest pushing corresponding resources.
Optionally, the portrayal model includes a user's age range, gender, academy, occupation range, income range, hobbies, shopping tendency, browsing habits and/or geographic location, and/or a smart terminal's model and/or memory.
Optionally, the floating page displays the pushed content through the whole screen or part of the screen, and/or the displayed content is the result itself, so that the user can browse or operate directly.
Optionally, the resident process buries the content and the stay time of the suspension page browsed by the user, collects buries data and sends the buries data to the server.
Optionally, the big data platform carries out labeled classification on the user through the portrait model, and generates keywords easy to classify the data rapidly for the portrait model.
Optionally, the pushed resource content comprises text, pictures, video pages, audio pages and/or jump links, and the resource content is pushed to the user by matching and searching resources conforming to the analysis result of the portrait model.
In addition, the invention also provides electronic equipment, which comprises:
a memory for storing a computer program;
and a processor for executing the computer program stored in the memory, and when the computer program is executed, implementing the above method.
The invention has the advantages and beneficial effects that: compared with the prior art of advertisement pushing mode and suspended window technology, the invention provides a display content pushing method based on an intelligent terminal, which realizes the following technical effects:
1. push content display on other application programs and in a screen locking state or screen unlocking state can be realized, and floating page operation application is realized.
2. The built big data platform can be utilized, and the targeted pushing under the consideration of the user is realized based on the portrait model of the user.
3. The pushed content is displayed through the suspension page of the full screen or part of the screen, so that the user can browse the pushed resources directly, the use experience of the user is greatly improved, and the business value of the resources such as all software is also improved.
4. The multi-process keep-alive can be realized, and the stability of the suspension page is ensured.
5. And a local caching mode is adopted, so that browsing smoothness is met.
The foregoing description is only an overview of the present invention, and is intended to provide a better understanding of the present invention, as it is embodied in the following description, with reference to the preferred embodiments of the present invention and the accompanying drawings.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions of the prior art, the drawings which are required in the description of the embodiments or the prior art will be briefly described, it being obvious that the drawings in the description below are only a partial description of some embodiments of the invention, and that other drawings can be obtained from these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a basic flow diagram of a display content pushing method based on an intelligent terminal.
Fig. 2 is a general frame flow diagram of a content pushing method based on an intelligent terminal.
Detailed Description
The following describes in further detail the embodiments of the present invention with reference to the drawings and examples. The following examples are presented to illustrate the invention and are not intended to limit the scope of the invention.
The invention provides a display content pushing method based on an intelligent terminal, which is characterized in that under the condition of obtaining a floating window authority and a self-starting authority, a user portrait model is constructed by collecting user behavior data, specific content is analyzed and suggested to be pushed, then a floating page is created according to an occurred trigger event, and the suggested pushed content is displayed through the floating page of a full screen or a partial screen, so that the user can consider and purposefully push. Compared with the prior art, the method and the device can push the resources according to the preference, habit or business value of the user, and can float and display the pushed contents on the lock screen page and other applications. In addition, the invention can also realize that the push content is directly displayed on the whole screen to the user, the user can directly click to open the page resource, the user does not need to jump to a third party APP or a webpage, and the user does not need to additionally input startup passwords and other operations, so that the use experience of the user is greatly improved, for example, the user can conveniently and directly open the operations of a map, taxi taking software, shopping software, entertainment software and the like, and the business value of the resources such as the software and the like is also improved.
In an embodiment, as shown in fig. 1, the present invention provides a method for pushing display content based on an intelligent terminal, which specifically includes the following steps:
judging whether to open the authority of the 'suspended window' and/or the 'self-starting' function;
if yes, creating a resident process; if not, ending the flow;
collecting buried point data and sending the collected data to a server;
judging whether a trigger event exists or not;
if yes, requesting the content to be pushed; if not, continuing to collect the buried data until the trigger time occurs, or waiting for a certain time to end the process or directly entering the next step;
acquiring an image model analysis result and a pushing suggestion generated according to the acquired data;
creating a suspension page;
and displaying the recommended pushed resource content through the suspension page.
Based on the method, the permission of 'floating window' and 'self-starting' is required to be opened in the intelligent terminal, and a resident process is created in a system of the intelligent terminal. In addition, the resident process has the lock screen display authority during the implementation of the invention. Therefore, the phenomenon that the program cannot be called up due to application dormancy after screen locking can be avoided. Meanwhile, a big data platform is established, and the portrait model of the user is generated through buried data acquired by the intelligent terminal. The resident process creates a floating page according to the occurrence of triggering events such as a timer, a key event, remote communication and the like of the intelligent terminal. During implementation, the intelligent terminal requests data from the background before floating the page to create the page, the system requests content data from the server according to the portrait model of the user, and the server analyzes the portrait model of the user through the big data platform and pushes corresponding information. After the intelligent terminal acquires the image model analysis result and the pushing suggestion, a suspension page is created. In this way, the proposed pushed resource content can be presented through the floating page. Therefore, during the operation of the intelligent terminal, suspension page pushing is performed through system control, and more timely and effective content information is displayed for a user.
Preferably, in order to push related content in all directions, the display content of the invention can be displayed through a floating window and/or a lock screen; the suspension window is displayed by displaying the content suggested to be pushed on the upper layer of an application program of the intelligent terminal; and the screen locking display is that the content of the proposal pushing is displayed on a screen locking interface of the intelligent terminal. In other words, the floating page comprises a floating window page and a screen locking page, and the adopted display mode can comprise floating window display and screen locking display. Specifically, the floating window display is to display the pushed information content in a floating page mode on the upper layers of other applications of the intelligent terminal. The screen locking display is to display the pushed information content on a screen locking interface of the intelligent terminal, namely a wallpaper interface in a floating page mode. During implementation, the resident process acquires relevant rights, and replaces a preset lock screen wallpaper of the intelligent terminal with a suspension page during screen locking, wherein the resident process has self-starting performance.
Preferably, the triggering condition of creating the floating page by the resident process includes: a timed trigger task, an event trigger task, and/or a remote trigger task. The resident process creates a floating page according to the occurrence of content trigger events such as timers, key events, remote communication and the like of the intelligent terminal. For example, the event is triggered to occur at regular time through a timer, so that the intelligent terminal starts to send data to the background, the request server suggests the pushed content according to the analysis result of the portrait model analyzed by the big data platform, a floating page is created, and the resource content suggested to be pushed is displayed through the floating page. Or for example, by monitoring event instructions of the mobile terminal, such as a lock screen unlock event or a lock screen lock shut event, data is requested and a floating page is created. For another example, a hover page may be created by establishing communication with a remote server and then remotely triggered by the remote server.
In a preferred embodiment, the portrait model analysis result is that a big data platform constructed based on a filebeat, kafka, flink, clickhouse, hadoop architecture constructs user behavior data through the obtained buried point data, calculates a portrait of the user, generates a portrait model of the user, and analyzes the portrait model of the user so as to suggest pushing corresponding resources. The big data platform adopted by the invention is built based on filebeat, kafka, flink, clickhouse, hadoop architecture. Therefore, the big data platform constructs user behavior data and calculates user portraits through buried data (data of behaviors such as user access, clicking, previewing and sharing, and the like), generates a portraits model of the user, and backs up the previous historical data.
In particular, the portrayal model employed preferably includes the age range, gender, academic, professional range, income range, hobbies, shopping tendencies, browsing habits, and/or geographic location of the user; and/or further comprises the model and/or the memory of the intelligent terminal. The content of the model may contain the color, brand of the intelligent terminal.
Further, the floating page displays the pushed content through the whole screen or part of the screen, and/or the displayed content is the result per se, so that the user can browse or operate directly. Through the content of the pushed resource per se displayed on the whole screen, the user can directly click to open the page resource without jumping to a third party APP or other webpages, and operations such as additional input of a startup password by the user are not needed, so that the use experience of the user is greatly improved. In some scenes, users can conveniently and directly open the operations of maps, taxi taking software, shopping software, entertainment software and the like, and the commercial value of resources such as the software and the like is improved.
Further, the resident process buries information such as content, stay time and the like of the suspension page browsed by the user, acquires buries data and sends the buries data to the server. Specifically, after the intelligent terminal is started, the embedded point creates an event monitoring program when a page is initialized, a data transmission interface corresponding to an event is called to transmit data when the event occurs, the rear-end embedded point stores an interface accessed by a user and client information of the user through collection of a system log, and finally the information is comprehensively fed back to a large data platform.
Meanwhile, the big data platform carries out labeling classification on users through the portrait model, so that follow-up pushing is more accurate. During implementation, the tagged classification employed by the present invention is the generation of keywords for the representation model that facilitate rapid data categorization.
Meanwhile, in order to have more information display effects, the pushed resource content comprises contents such as characters, pictures, video pages, audio pages and/or jump links, and the resource content is pushed to a user by matching and searching resources conforming to the analysis result of the portrait model.
The working principle of the invention is as follows: the intelligent terminal utilizes a program keep-alive mechanism to have a self-starting authority opening and create a background keep-alive thread. The intelligent terminal communicates with the web server through a load balancing mode Nginx and collects relevant logs of the filebean. And the big data platform processes the message and the Flink data through Kafka, realizes clickhouse real-time analysis and processing, and builds a data warehouse Hadoop. Finally, a user portrayal model is generated.
The user portrait model can be fed back to a resource delivery system owned by the big data platform, and the resource delivery system searches resources conforming to the analysis result of the portrait model through matching and sends corresponding pushed resources to the intelligent terminal.
In addition, in an embodiment, the present invention further provides an electronic device, including:
a memory for storing a computer program;
and the processor is used for executing the computer program stored in the memory, and when the computer program is executed, the method for pushing the display content of the intelligent terminal is realized.
The electronic device of this embodiment may be a smart terminal such as a cell phone or tablet, hard disk, integrated circuit board, PC (Personal Computer ), but also a portable computer or other electronic device with a processor.
The memory may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM) and/or cache memory. The processor executes various functional applications and data processing by running a computer program stored in the memory, and in particular, the processor can execute the computer program stored in the memory, and when the computer program is executed, at least the following instructions are executed:
judging whether to open the authority of the 'suspended window' and/or the 'self-starting' function;
if yes, creating a resident process;
collecting buried point data and sending the collected data to a server;
judging whether a trigger event exists or not;
if yes, requesting the content to be pushed;
acquiring an image model analysis result and a pushing suggestion generated according to the acquired data;
creating a suspension page;
and displaying the recommended pushed resource content through the suspension page.
As can be seen from the above embodiments and the accompanying drawings, the present invention has the following advantages:
1) The method can realize the content display in a suspension state and the operation application of suspension pages.
2) The multi-process keep-alive can be realized, and the stability of the suspension page is ensured.
3) And a local caching mode is adopted, so that browsing smoothness is met.
4) The built big data platform can be utilized, and the real-time relevant information can be effectively pushed according to the portrait model of the user.
5) The pushed content is displayed through the suspension page of the full screen or part of the screen, so that the user can browse the pushed resources directly, the use experience of the user is greatly improved, and the business value of the resources such as all software is also improved.
Furthermore, although the operations of the methods of the present invention are depicted in the drawings in a particular order, this is not required to either imply that the operations must be performed in that particular order or that all of the illustrated operations be performed to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step to perform, and/or one step decomposed into multiple steps to perform.
While the spirit and principles of the present invention have been described with reference to the above-described embodiments, it is to be understood that the invention is not limited to the disclosed embodiments nor does it imply that features in the various aspects are not useful in combination, which is done for convenience of description. The invention is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
Claims (10)
1. The display content pushing method based on the intelligent terminal is characterized by comprising the following steps of:
judging whether to open the authority of the 'suspended window' and/or the 'self-starting' function;
if yes, creating a resident process;
collecting buried point data and sending the collected data to a server;
judging whether a trigger event exists or not;
if yes, requesting the content to be pushed;
acquiring an image model analysis result and a pushing suggestion generated according to the acquired data;
creating a suspension page;
and displaying the recommended pushed resource content through the suspension page.
2. The intelligent terminal-based presentation content pushing method according to claim 1, wherein: the display content is displayed through a suspended window and/or a lock screen; the suspension window is displayed by displaying the content suggested to be pushed on the upper layer of an application program of the intelligent terminal; and the screen locking display is that the content of the proposal pushing is displayed on a screen locking interface of the intelligent terminal.
3. The intelligent terminal-based presentation content pushing method according to claim 1, wherein: the triggering condition for creating the suspension page by the resident process comprises the following steps: a timed trigger task, an event trigger task, and/or a remote trigger task.
4. The intelligent terminal-based presentation content pushing method according to claim 1, wherein: the portrait model analysis result is that a big data platform constructed based on filebeat, kafka, clickhouse, hadoop architecture constructs user behavior data through the obtained buried point data, calculates a portrait of a user, generates a portrait model of the user, and analyzes the portrait model of the user so as to suggest pushing corresponding resources.
5. The intelligent terminal-based presentation content pushing method according to claim 1, wherein: the portrayal model includes a user's age range, gender, academic, professional range, income range, hobbies, shopping tendencies, browsing habits and/or geographic location, and/or a smart terminal's model and/or memory.
6. The intelligent terminal-based presentation content pushing method according to claim 1, wherein: the floating page displays the pushed content through the whole screen or part of the screen, and/or the displayed content is the result per se, so that a user can browse or operate directly.
7. The intelligent terminal-based presentation content pushing method according to claim 1, wherein: and burying points by the resident process for the content and the stay time of the suspension page browsed by the user, collecting buried point data and sending the buried point data to the server.
8. The intelligent terminal-based presentation content pushing method as claimed in claim 4, wherein: the big data platform carries out labeled classification on users through the portrait model, and generates keywords which are easy to classify the data rapidly for the portrait model.
9. The intelligent terminal-based presentation content pushing method according to claim 1, wherein: the pushed resource content comprises characters, pictures, video pages, audio pages and/or jump links, and is pushed to a user by matching and searching resources conforming to the analysis result of the portrait model.
10. An electronic device, comprising:
a memory for storing a computer program;
a processor for executing the computer program stored in the memory, and which, when executed, implements the method of any of claims 1-9.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116993412A (en) * | 2023-07-06 | 2023-11-03 | 道有道科技集团股份公司 | Intelligent delivery system and method based on user operation data analysis |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116993412A (en) * | 2023-07-06 | 2023-11-03 | 道有道科技集团股份公司 | Intelligent delivery system and method based on user operation data analysis |
| CN116993412B (en) * | 2023-07-06 | 2024-03-01 | 道有道科技集团股份公司 | Intelligent delivery system and method based on user operation data analysis |
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