CN116108310A

CN116108310A - Information delivery method and device

Info

Publication number: CN116108310A
Application number: CN202310143574.3A
Authority: CN
Inventors: 刘奥运; 王泽龙; 梁学甲; 赖婉英; 邓小茜; 覃鹏
Original assignee: CCB Finetech Co Ltd
Current assignee: CCB Finetech Co Ltd
Priority date: 2023-02-21
Filing date: 2023-02-21
Publication date: 2023-05-12

Abstract

The invention discloses a method and a device for information delivery, and relates to the technical field of data mobile interconnection. One specific implementation mode of the information delivery method comprises the following steps: responding to receiving a delivery scheme, generating a jump link corresponding to the delivery scheme, and acquiring a page material set corresponding to the delivery scheme; acquiring corresponding page column information and a delivery strategy according to the delivery scheme; and associating the jump link with the page material included in the page material set according to the release strategy, generating information to be released, and releasing the information to be released to a page field indicated by the page field information. According to the embodiment, the jump link and the page material can be decoupled, and the flexibility and the efficiency of information delivery are improved.

Description

Information delivery method and device

Technical Field

The present invention relates to the field of data mobile interconnection technologies, and in particular, to a method and an apparatus for information delivery.

Background

With the continuous development of enterprises, the business field is widened, and channels for communication interaction with users are increased, for example, information is put into users and feedback of the users is received based on interaction channels such as web pages, application programs, applets and public numbers. Under the condition that an enterprise has a plurality of interaction channels, information suitable for display of each interaction channel is required to be deployed and released respectively in the plurality of interaction channels, a corresponding release scheme is formulated for each interaction channel, corresponding page materials are collected, corresponding jump links are generated, and the release scheme, the page materials and the jump links of each interaction channel are mutually associated and cannot be separated.

In the process of implementing the present invention, the inventor finds that at least the following problems exist in the prior art:

the page material and the jump link are integrated together to be put, so that the relevant information is low in put flexibility and put efficiency.

Disclosure of Invention

In view of this, the embodiment of the invention provides a method and a device for information delivery, which can decouple jump links from page materials, and improve flexibility and delivery efficiency of information delivery.

To achieve the above object, according to a first aspect of an embodiment of the present invention, there is provided a method for information delivery, including:

responding to receiving a delivery scheme, generating a jump link corresponding to the delivery scheme, and acquiring a page material set corresponding to the delivery scheme;

acquiring corresponding page column information and a delivery strategy according to the delivery scheme;

and associating the jump link with the page material included in the page material set according to the release strategy, generating information to be released, and releasing the information to be released to a page field indicated by the page field information.

Optionally, acquiring the corresponding page column information according to the delivery scheme includes:

determining a delivery system associated with the delivery scheme, and judging whether the delivery system has a mutually trusted identifier;

And receiving page column information sent by the delivery system under the condition that the delivery system has a mutual trust identifier.

acquiring an uploading file according to a file uploading interface associated with the release scheme;

and reading the uploading file according to a reading rule corresponding to the release scheme, and acquiring page column information corresponding to the release scheme, which is included in the uploading file.

Optionally, obtaining a corresponding delivery policy according to the delivery scheme includes:

acquiring packaging parameters according to a parameter uploading interface associated with the delivery scheme;

and analyzing the packaging parameters according to the analysis rules corresponding to the delivery scheme to obtain the delivery strategy corresponding to the delivery scheme.

Optionally, the delivery scheme includes a delivery scheme of a plurality of channels, each channel includes a plurality of page fields, and each page field has corresponding page field information and delivery policy.

Optionally, associating the jump link with the page material included in the page material set according to the delivery policy, to generate information to be delivered, including:

Screening target page materials corresponding to the jump links from the page material set according to the release strategy, and generating page material links corresponding to the target page materials;

and associating the page material links with the jump links according to the channels and the channels to generate information to be put, so as to jump to an information page corresponding to the information to be put under the condition that an interaction request is received.

Optionally, the putting the information to be put into the page field indicated by the page field information includes:

according to the page column information, determining a target channel corresponding to information to be put in, a target channel included in the target channel and a page column included in the target channel;

and putting the information to be put into the page column.

Optionally, the information to be put in corresponds to a plurality of channels; and the information to be put is put by using a unified putting interface covering the channels.

Optionally, after the information to be put is put into the page field indicated by the page field information, the method further includes:

and carrying out adaptation adjustment on page columns included in the channels.

Optionally, the information to be put in includes a plurality of page materials; the method for adapting and adjusting page columns included in the channels comprises the following steps:

and respectively setting display priorities of a plurality of page materials included in the information to be put in according to the channels.

Optionally, the method further comprises:

in response to receiving a query request, determining target period and channel information included in the query request;

and acquiring page columns with accumulated interaction quantity ranking higher than a preset ranking threshold value included in the channel information in the target period.

Optionally, the method further comprises:

in response to receiving the modification request, the ranking threshold is modified.

According to a second aspect of an embodiment of the present invention, there is provided an apparatus for information delivery, including:

the first acquisition module is used for responding to the receiving of the delivery scheme, generating a jump link corresponding to the delivery scheme and acquiring a page material set corresponding to the delivery scheme;

the second acquisition module is used for acquiring corresponding page column information and a delivery strategy according to the delivery scheme;

and the throwing module is used for associating the jump link with the page materials included in the page material set according to the throwing strategy, generating information to be thrown, and throwing the information to be thrown into a page column indicated by the page column information.

and putting the information to be put into the page column.

Optionally, the apparatus further comprises:

And the adaptation module is used for carrying out adaptation adjustment on page columns included in the channels.

Optionally, the apparatus further comprises:

the determining module is used for determining target period and channel information included in a query request in response to receiving the query request;

and the ranking module is used for acquiring page columns with accumulated interaction quantity ranking higher than a preset ranking threshold value included in the channel information in the target period.

Optionally, the apparatus further comprises:

and the modification module is used for modifying the ranking threshold value in response to receiving the modification request.

According to a third aspect of an embodiment of the present invention, there is provided an electronic apparatus including:

one or more processors;

storage means for storing one or more programs,

the one or more processors implement the method of any of the embodiments described above when the one or more programs are executed by the one or more processors.

According to a fourth aspect of embodiments of the present invention, there is provided a computer readable medium having stored thereon a computer program which, when executed by a processor, implements a method according to any of the embodiments described above.

According to a fifth aspect of embodiments of the present invention, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the method according to any of the embodiments described above.

One embodiment of the above invention has the following advantages or benefits: the jump link and the page material set are respectively acquired, information to be released is generated according to a release strategy, the information to be released is released according to page column information, the jump link and the page material set can be decoupled, and the flexibility and the release efficiency of information release are improved; determining a delivery system associated with a delivery scheme, and receiving page field information under the condition that the delivery system has a mutually trusted identifier, so that the acquisition efficiency and accuracy of the page field information can be improved; the uploading file is obtained according to the file uploading interface, page column information included in the uploading file is read according to the reading rule, and the obtaining efficiency and accuracy of the page column information can be improved; the packaging parameters are obtained according to the parameter uploading interface, the release strategy is obtained according to the analysis rule, and the obtaining efficiency and accuracy of the release strategy can be improved; the delivery scheme has multi-level association relations of channels, page columns and the like, so that the flexibility of the delivery scheme can be improved, and the association among a plurality of channels can be enhanced; screening target page materials, generating page material links, associating the page material links with jump links, and improving information release efficiency, wherein resource waste and labor consumption caused by repeated deployment and repeated release can be avoided; the target channel, the target channel and the page column included in the information to be put in are determined, and the information is put in, so that the accuracy of the information put in can be improved; the information to be put in is put in by using a unified putting interface covering a plurality of channels, so that unified management on the channels can be optimized; the page columns included in the channels are adapted and adjusted, so that flexibility and accuracy of information delivery page display can be improved; the page columns of the interaction quantity included in the target channel in the target period before the ranking threshold value are obtained, so that the resource consumption can be reduced, and the interaction quantity inquiry efficiency and the information delivery stability can be improved; the ranking threshold value of the interaction volume query is modified, so that the flexibility and accuracy of the interaction volume query can be improved.

Further effects of the above-described non-conventional alternatives are described below in connection with the embodiments.

Drawings

The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:

FIG. 1 is a schematic diagram of the main flow of a method of information delivery according to an embodiment of the present invention;

FIG. 2 is a schematic diagram of a delivery flow of information delivery according to one referenceable embodiment of the invention;

FIG. 3 is a schematic diagram showing a page field for information delivery according to one embodiment of the present invention;

FIG. 4 is a schematic diagram of interactive volume query result generation for information delivery in accordance with one referenceable embodiment of the present invention;

FIG. 5 is a schematic diagram of the main flow of a method of information delivery according to one referenceable embodiment of the invention;

FIG. 6 is a schematic diagram of the main flow of a method of information delivery according to another referenceable embodiment of the invention;

FIG. 7 is a schematic diagram of the main flow of a method of information delivery according to yet another referenceable embodiment of the invention;

FIG. 8 is a schematic diagram of the main modules of an apparatus for information delivery according to an embodiment of the present invention;

FIG. 9 is an exemplary system architecture diagram in which embodiments of the present invention may be applied;

Fig. 10 is a schematic diagram of a computer system suitable for use in implementing an embodiment of the invention.

Detailed Description

Exemplary embodiments of the present invention will now be described with reference to the accompanying drawings, in which various details of the embodiments of the present invention are included to facilitate understanding, and are to be considered merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

In the technical scheme of the invention, the related processes of collecting, using, storing, sharing, transferring and the like of the personal information of the user accord with the regulations of related laws and regulations, the user needs to be informed and obtain the consent or the authorization of the user, and when the personal information of the user is applicable, the technical processes of de-identification and/or anonymization and/or encryption are performed on the personal information of the user.

With the continuous development of enterprises, the business field is widened, and channels for communication interaction with users are increased, for example, interaction channels based on web pages, application programs, applets, public numbers and the like. The information put in different interaction channels has respective corresponding information audiences, and the corresponding information needs to be put in according to the characteristics of the different interaction channels. Under the condition that an enterprise has a plurality of interaction channels, information suitable for display of each channel is required to be deployed and released respectively in the plurality of interaction channels, a corresponding release scheme is formulated for each interaction channel, corresponding page materials are collected, corresponding jump links are generated, when the release scheme is adjusted, the page materials and the jump links of each channel are required to be adjusted respectively, and the release scheme, the page materials and the jump links of each channel are related to each other and cannot be separated.

Information is put in a plurality of interaction channels, and a plurality of repeated putting steps exist, so that the information putting cost is increased, and the resource consumption is excessive; the page material and the jump link are used as an inseparable information to be put in, so that the flexibility of designing and generating the information to be put in is low, and the information putting efficiency is low; the interaction quantity of the information to be put in is frequently acquired, and excessive resources are occupied, so that the stability of the information putting system is poor.

In view of this, according to a first aspect of an embodiment of the present invention, there is provided a method of information delivery.

Fig. 1 is a schematic diagram of a main flow of a method of information delivery according to an embodiment of the present invention. As shown in fig. 1, the method for information delivery according to the embodiment of the present invention mainly includes the following steps S101 to S103.

Step S101, in response to receiving a delivery scheme, generating a jump link corresponding to the delivery scheme, and acquiring a page material set corresponding to the delivery scheme.

The delivery scheme is an overall plan or overall arrangement for the information delivery flow, and comprises a step arrangement of information delivery, an execution progress of the information delivery, a display effect of the information delivery and the like. After receiving the delivery scheme, analyzing the specific content of the delivery scheme to obtain a jump link included in the delivery scheme, or receiving the jump link input by information delivery service personnel, wherein the jump link corresponds to the received delivery scheme, and storing the jump link and the delivery scheme in an associated mode. The jump link is a link pointing to a detailed information page corresponding to information to be put in, and the content of the detailed information page comprises detailed information on physical objects such as commodities, gifts and the like and non-physical detailed information on services, rights and interests and the like. Multiple jump links may be generated or entered according to a delivery scheme, i.e. a delivery scheme may associate multiple jump links.

A page material set is a set of page materials that include, among other materials, pictures, video, audio, or text related to a delivery scheme. The delivery scheme comprises a download link of the page material set, the download link is acquired by analyzing the delivery scheme, and the page material set corresponding to the delivery scheme is acquired according to the download link; or receiving a page material set input by information delivery service personnel, and setting a plurality of input interfaces to receive page materials in different formats; and carrying out association storage on the obtained page material set and the delivery scheme.

Fig. 2 is a schematic diagram of a delivery flow of information delivery according to one referenceable embodiment of the invention. Illustratively, as shown in fig. 2, the campaign proposal (i.e. the delivery proposal) and the page material set are respectively input into an information delivery task generating module, and the information delivery task generating module is responsible for generating an information delivery task and delivering information to be delivered; and after receiving the campaign propaganda scheme, the information delivery task generating module generates a corresponding jump link so as to decouple the campaign propaganda scheme and the page material set, and correlate and combine the page materials included in the campaign propaganda scheme and the page material set according to actual requirements.

Still further exemplary, the received delivery scheme A is composed of markup language, specifically an XML (Extensible Markup Language ) file, and the delivery scheme A is identified to include two jump links, "www.a.com/AdLink-a1" and "www.a.com/AdLink-a2", respectively, based on tags "< AdLink > www.a.com/AdLink-a1" and "< AdLink > www.a.com/AdLink-a2" included in the XML file; setting a picture input interface, a video input interface and an audio input interface, respectively receiving picture materials, video materials and audio materials of the input scheme A, and forming a page material set of the input scheme A by the various materials; two jump links of the delivery scheme A and a page material set comprising pictures, video and audio are obtained.

The jump link and the page material set are respectively acquired, so that the jump link and the page material set can be decoupled, and the flexibility of information delivery is improved.

Step S102, corresponding page column information and a delivery strategy are obtained according to the delivery scheme.

After receiving the delivery scheme, analyzing the delivery scheme to acquire page column information and delivery strategies included in the delivery scheme, or receiving the page column information and the delivery strategies input by information delivery service personnel. And associating the page field information and the delivery strategy with the delivery scheme, for example, adding a delivery scheme code of the delivery scheme in the page field information and the delivery strategy, or adding a page field number and a delivery strategy code in the delivery scheme. The page field information includes: the method comprises the steps of setting page column codes to be set by a setting scheme, interaction channel information of the page column, page column names, page column sizes, the number of page materials carried by the page column and the like, wherein one setting scheme corresponds to a plurality of page columns of different interaction channels. The delivery strategy comprises the following steps: the corresponding relation between the page columns and the page materials (namely, which page materials are ready to be put in by the page columns included in the putting scheme), the information putting time, whether periodic and cyclic putting is carried out or not, and the like, and one putting scheme can correspond to a plurality of putting strategies according to different interaction channels.

Illustratively, as shown in fig. 2, after receiving the campaign solution, the information delivery task generating module configures page field information and a delivery policy according to the campaign solution, where the page field information includes: page field number, page field name, page field size, number of carried pictures, etc., the delivery policy includes: the target interaction channel, the target interaction channel included in the target interaction channel, the information release time, the page material corresponding to the page column and the like.

For further example, after receiving the placement solution B, parsing the placement solution B results in the following page field information: "{ ' adSlotId ': ifj232r '; 'adSlotName' adslotPlace 'app'; 'adSlotB1'; ' size ': 6-3'; ' count '3' }, wherein the page column code is ' ifj232r ', the page column name is ' adslotB1', the interaction channel of the page column is an ' application program ', the page column size is '6 cm long and 3 cm wide ', and the number of page materials carried by the page column is 3; and resolving the release scheme B to obtain the following release strategy:

"{ ' adSource ' sourceB '; ' time ': 6-12'; ' isloo ': true ' }, wherein, ' adSource ': ' sourceB ' ″ indicates that the page material of the delivery scheme B is a page material set named ' sourceB ', ' time ': 6-12' ″ indicates that the information delivery time is ' early 6:00 to 12:00 noon ', ' isloo ': true ' ″ indicates daily cyclic delivery.

The corresponding page column information and the corresponding throwing strategy are obtained according to the throwing scheme, so that the accuracy of information throwing can be improved, and the flexibility of information throwing is improved.

According to a referenceable embodiment of the present invention, obtaining corresponding page field information according to the delivery scheme includes: determining a delivery system associated with the delivery scheme, and judging whether the delivery system has a mutually trusted identifier; and receiving page column information sent by the delivery system under the condition that the delivery system has a mutual trust identifier.

Analyzing a delivery scheme to determine delivery systems associated with the delivery scheme, wherein the delivery systems are systems for delivering information of different interaction channels, the different interaction channels correspond to different delivery systems, inquiring whether the delivery systems associated with the delivery scheme have mutually trusted identifications according to a preset system mutually trusted table, and judging that the mutually trusted systems are reliable under the condition that the delivery systems have the mutually trusted identifications, and receiving page field information sent by the delivery systems with the mutually trusted identifications.

Illustratively, the delivery system associated with the delivery scheme includes a delivery system C with an application program as an interaction channel, a delivery system D with a web page as an interaction channel, and a delivery system E with an applet as an interaction channel; acquiring a preset system mutual trust table to obtain the following system mutual trust information: "{ ' webPage ': sysD-2r9i0'; 'MiniApp': 'sysE-rg5u8'; 'application': 'sysF-76dbf' }, wherein 'webPage': 'sysD-2r9i0' ″ means that the delivery system D has a mutually trusted identifier of "2r9i0" with the web page as an interaction channel, and 'miniApp': 'sysE-rg5u8' ″ means that the delivery system E has a mutually trusted identifier of "rg5u8" with the applet as an interaction channel, and 'application': 'sysF-76dbf' means that the delivery system F has a mutually trusted identifier of "76dbf" with the application as an interaction channel; therefore, in the delivery system associated with the delivery scheme, the delivery system D and the delivery system E are reliable, and the page field information sent by the delivery system D and the delivery system E is received.

The delivery system associated with the delivery scheme is determined, and the page column information is received under the condition that the delivery system has the mutually trusted identification, so that the acquisition efficiency and accuracy of the page column information can be improved.

According to another embodiment of the present invention, the obtaining the corresponding page field information according to the delivery scheme includes: acquiring an uploading file according to a file uploading interface associated with the release scheme; and reading the uploading file according to a reading rule corresponding to the release scheme, and acquiring page column information corresponding to the release scheme, which is included in the uploading file.

Setting file uploading interfaces associated with a release scheme, specifically setting different file uploading interfaces according to the format of an uploading file, for example, setting a word file uploading interface, an excel file uploading interface, a txt file uploading interface, a csv (common-Separated value) file uploading interface and the like, receiving uploading files with different formats by using the file uploading interfaces, and acquiring corresponding reading rules according to different formats of the uploading files, for example, the reading rules of the word file are "read one line each time, each line of data comprises a colon, data before the colon is used as the name of page field information, data after the colon is used as the value corresponding to the page field information", and the reading rules of the excel file are "read two cell data each time, the first cell data is used as the name of page field information, and the second cell data is used as the value of page field information".

Illustratively, the file upload interface associated with the delivery scheme G includes a word file upload interface, an xml file upload interface, a yml file upload interface, a pdf file upload interface; acquiring yml uploading files comprising page column information of a delivery scheme G by a yml file uploading interface; the read rule of yml file is "read one line at a time, if the line does not include a colon, temporarily save the line data; if the line comprises a colon, merging the temporarily stored data and the data before the line colon into the name of page column information, and taking the data after the line colon as the value' of the page column information; and reading yml the uploading file according to the reading rule to obtain page column information corresponding to the release scheme G.

The uploading file is obtained according to the file uploading interface, page column information included in the uploading file is read according to the reading rule, and the obtaining efficiency and accuracy of the page column information can be improved.

According to a further embodiment of the present invention, the obtaining a corresponding delivery strategy according to the delivery scheme includes: acquiring packaging parameters according to a parameter uploading interface associated with the delivery scheme; and analyzing the packaging parameters according to the analysis rules corresponding to the delivery scheme to obtain the delivery strategy corresponding to the delivery scheme.

Setting parameter uploading interfaces associated with a release scheme, wherein the uploaded parameters have multiple packaging formats or data structures, setting different parameter uploading interfaces according to the packaging formats of the uploading parameters, for example, setting an array parameter uploading interface, a linked list parameter uploading interface, a hash table (key value pair) parameter uploading interface, a queue parameter uploading interface and the like, receiving the uploading parameters of different packaging formats by using the parameter uploading interfaces, and acquiring corresponding analysis rules according to the packaging formats of the uploading parameters, for example, the analysis rules of the uploading parameters of which the packaging formats are arrays are "sequentially acquiring corresponding array elements from small to large according to array subscripts" the analysis rules of the uploading parameters of which the packaging formats are hash tables are "the strategy names included by release strategies are used as keys of the hash tables, searching corresponding release strategies according to the strategy names, namely searching corresponding hash table values"; and analyzing the packaging parameters according to different analysis rules to obtain a delivery strategy corresponding to the delivery scheme.

Illustratively, the parameter uploading interface associated with the delivery scheme H includes an array parameter uploading interface, a linked list parameter uploading interface, a hash table parameter uploading interface, and a queue parameter uploading interface; acquiring linked list parameters of a delivery strategy comprising a delivery scheme H by a linked list parameter uploading interface; the analysis rule of the linked list parameter is that the first node of the linked list is determined and analyzed, a pointer of the node is obtained, the pointer points to the next node needing to be analyzed, and each node included in the linked list parameter is analyzed in sequence according to the node pointer; and according to the analysis rules, analyzing each node, and combining analysis results of each node together to obtain a complete delivery strategy of the delivery scheme H.

The packaging parameters are obtained according to the parameter uploading interface, the delivery strategy is obtained according to the analysis rule, and the obtaining efficiency and accuracy of the delivery strategy can be improved.

According to yet another embodiment of the present invention, the delivery scheme includes a delivery scheme of a plurality of channels, each channel including a plurality of page fields, each page field having corresponding page field information and delivery policies.

With the continuous expansion of the business field, the interactive channels are also increased, for example, information display positions and information delivery are set in the interactive channels of official websites of enterprises, related websites of enterprises and partners, application programs and applets of enterprises, public numbers and the like; the method comprises the steps that a delivery scheme is used for a plurality of interaction channels, each interaction channel comprises a plurality of channels, for example, a webpage is divided into areas, each area serves as one channel, or a navigation bar is arranged at the bottom of the webpage of an application program, the navigation bar comprises navigation keys such as a first page, a my and the like, and the webpage indicated by each navigation key serves as a plurality of channels; and each channel also comprises a plurality of page columns, the occupied area of each channel is divided according to the requirement, and the position and the size of each page column are determined. Each page field is provided with corresponding page field information and a delivery strategy, the page field information among different page fields is different, and the delivery strategy among different page fields can be the same or different and is determined according to actual requirements.

Illustratively, three links are provided on an official webpage of the enterprise, each link pointing to a channel, i.e., the official webpage as one of a plurality of interaction channels has channel I, channel J and channel K; dividing the same area for the three channels, and dividing two page fields in each channel, wherein the page field number 'I-1' represents the first page field of the channel I, and other page field numbers are pushed in the same way; the same throwing strategy is set for the page fields 'I-1', 'J-1' and 'K-1', the same throwing strategy is set for the page fields 'I-2', 'J-2' and 'K-2', and the page fields of the same area of different channels have the same page field information (except for the page field number), namely the same page field position and size, different from the throwing strategy of the page fields such as 'I-1'.

The delivery scheme has multi-level association relations of channels, page columns and the like, so that the flexibility of the delivery scheme can be improved, and the association of a plurality of interaction channels can be enhanced.

Step S103, associating the jump link with the page material included in the page material set according to the release strategy, generating information to be released, and releasing the information to be released to a page column indicated by the page column information.

The delivery scheme comprises a plurality of jump links, the page material set comprises a plurality of page materials, a delivery strategy corresponding to the delivery scheme indicates which jump links are associated with which page materials, the jump links and the page materials are combined together according to the delivery strategy to generate information to be delivered, the display content of the information to be delivered is determined by the page materials, and detailed information corresponding to the information to be delivered, goods to be promoted, rights and interests or services are determined by the jump links. The page field information indicates the number of the throwing position of the information to be thrown, the position coordinates of the information to be thrown on a webpage, an application program interface, an applet interface and a public number interface, the size occupied by the information to be thrown and the like, the page field of the information to be thrown is determined according to the page field information, and the information to be thrown is thrown on the page field for display.

Illustratively, as shown in fig. 2, the information delivery task generating module associates the jump link with the page material included in the page material set according to the delivery policy, generates information to be delivered, and delivers the information to be delivered to the interaction channel X, the interaction channel Y and the interaction channel Z according to the page field information.

Still further exemplary, the delivery scheme includes two jump links, one for each: jump link L and jump link M, the two jump links point to detail pages of different models of the same commodity respectively; the page material set includes: picture material N, picture material O, picture material P; obtaining a release strategy to obtain a "{ 'L-N'; 'L-O'; 'M-P' }, wherein 'L-N' ″ indicates that skip link L is associated with picture material N, picture material O, and 'M-P' ″ indicates that skip link M is associated with picture material P; obtaining two pieces of information to be put in according to the association relation; acquiring page column information to obtain "{ 'L': '#g473'; 'M': '#u529' }, wherein 'L': '#g473' ″ represents that page column numbers corresponding to information to be put of the jump link L are "#g473", 'M': '#u529' ″ represents that page column numbers corresponding to information to be put of the jump link M are "#u529"; and determining the page column of the information to be put according to the page column number, and putting the information to be put into the corresponding page column for display.

Information to be released is generated according to the releasing strategy, and is released according to the page column information, so that jump links and page material sets can be decoupled, and the flexibility and the releasing efficiency of information releasing are improved.

According to a referenceable embodiment of the present invention, associating the jump link with the page material included in the page material set according to the delivery policy, to generate information to be delivered includes: screening target page materials corresponding to the jump links from the page material set according to the release strategy, and generating page material links corresponding to the target page materials; and associating the page material links with the jump links according to the channels and the channels to generate information to be put, so as to jump to an information page corresponding to the information to be put under the condition that an interaction request is received.

Screening target page materials related to jump links from a page material set, for example, setting tags for the jump links in advance according to the types of commodities or the characteristics of audiences corresponding to propaganda campaigns, for example, setting tags of books, clothes, household appliances and the like from the angles of the types of the commodities, and setting tags of teenagers, young, middle-aged, old and the like from the angles of the age characteristics of the audiences; setting corresponding labels for page materials included in a page material set according to the content of the page materials, and taking the page materials as target page materials corresponding to the jump links under the condition that the labels of the jump links are the same as the labels of the page materials; according to the information such as the number, the collection time and the preset label of the page material, generating a page material link of the target page material, associating the page material links of the same interaction channel and the same channel with the jump link, and generating information to be released, thereby determining the interaction channel of the information to be released and the channel information included in the interaction channel. And under the condition that the information to be put is clicked, initiating an interaction request of the information to be put, and jumping the current page to an information page or an active page corresponding to the information to be put.

Illustratively, the jump link has a tag Q and a tag R, and the page material with the tag Q and the tag R in the page material set is used as a target page material of the jump link; the number of the target page material is r723, the date of adding the page material into the page material set is yyyy-mm-dd, the page material link of the target page material is www.source.com/r723-yyyymmdd-QR according to the information, wherein "www.source.com" represents the unified domain name of the page material link, and the "r 723-yyyyymmdd-QR" comprises the information such as the number, the collection date, the label and the like of the target page material; the jump link and the target page material are used for an interaction channel corresponding to the applet, specifically, the channel is a channel corresponding to the front page of the applet, the page material link is associated with the jump link, information to be released is generated, and the front end acquires the page material according to the page material link for display.

The target page material is screened, the page material link is generated, the page material link is associated with the jump link, resource waste and manpower consumption caused by repeated deployment and repeated delivery can be avoided, and the information delivery efficiency is improved.

According to another embodiment of the present invention, the delivering the information to be delivered to the page field indicated by the page field information includes: according to the page column information, determining a target channel corresponding to information to be put in, a target channel included in the target channel and a page column included in the target channel; and putting the information to be put into the page column.

The page column information comprises channel identification, channel identification and page column identification, and a target channel, a target channel and a page column of information to be put in are determined according to the identification information. An interactive channel, i.e., a target channel, in which information to be put is prepared, a channel, i.e., a target channel, in which information to be put is prepared, and a page area, i.e., a page field, in which information to be put is prepared in the target channel. And determining a unique delivery position of the information to be delivered according to the target channel, the target channel and the page field, and delivering the information to be delivered to the page field.

FIG. 3 is a diagram illustrating a page field presentation of information delivery according to one embodiment of the present invention. As shown in fig. 3, the current interaction channel is an interaction channel corresponding to an application program, the application program interface 301 includes a service module 1, a service module 2, a service module 3, a service module 4, and a page field 1, and the bottom of the application program interface 301 includes a channel 1, a channel 2, a channel 3, and a channel 4, where the bottom of the channel 1 has an underline, which indicates that the application program interface 301 is an interface of the channel 1, and then the interaction channel of the page field 1 is the interaction channel corresponding to the application program, and the channel of the page field 1 is the channel 1. The application interface 302 includes a business module 5, a business module 6, a page field 2, a page field 3, a page field 4, and a page field 5, with an underline at the bottom of channel 2 at the bottom of the application interface 302, indicating that the application interface 302 is a channel 2 interface, page fields 2 through 5 have different page field numbers, page field positions, page materials, etc., and page field 2 has a different page field size than page fields 3 through 5.

Still further exemplary, page field information includes "{ ' targetPlace ': p135'; 'targetChannel "c 246'; 'targetSlot':'s680' }, where 'targetPlace': p135'″ indicates that the channel identification is "p135",' targetChannel "c246 '" indicates that the channel identification is "c246",' targetSlot ': 680' ″ indicates that the page field identification is "s680"; determining a target channel according to the channel identification, determining a page field according to the page field identification, and putting information to be put into the page field.

The target channel, the target channel and the page column included in the information to be put in are determined, and the information is put in, so that the accuracy of the information put in can be improved.

According to another embodiment of the present invention, the information to be put in corresponds to a plurality of channels; and the information to be put is put by using a unified putting interface covering the channels.

The information to be put in is put in a plurality of interactive channels, a unified putting interface is set, the information to be put in is put in the plurality of interactive channels according to the putting interface when the information to be put in is put in, corresponding putting standards are set according to the unified putting interface, and the putting standards comprise: according to preset page column information and a release strategy, releasing information to be released, namely, when the page column information and the release strategy are absent, information release cannot be carried out through a release interface; setting a most basic delivery standard by a delivery interface, realizing the delivery interface by each interactive channel, and adding the delivery standard according to the channel characteristics of each interactive channel on the basis of the delivery interface; and under the condition of meeting the delivery standard of each interaction channel, delivering information to be delivered to each interaction channel according to the delivery interface.

The method comprises the steps that an unified delivery interface is set as 'delivery AD', a plurality of interaction channels are used for realizing the delivery interface, the plurality of interaction channels comprise webpages, application programs, applets, public numbers and the like, different delivery standards are added according to different use habits of the plurality of interaction channels, and a specific delivery interface corresponding to each interaction channel is obtained, namely the specific delivery interface is used for realizing the uniform delivery interface 'delivery AD'; and putting information to be put in according to the specific putting interfaces corresponding to the interaction channels.

The information to be put in is put in by using the unified putting interface covering a plurality of channels, so that unified putting management on a plurality of interaction channels can be optimized.

According to a further embodiment of the present invention, after the information to be placed is placed in the page field indicated by the page field information, the method further includes: and carrying out adaptation adjustment on page columns included in the channels.

After the information to be put in is put in the page field, the page fields of the interaction channels are adapted and adjusted, including adjusting the display form of the page material, for example, the page field is movable or immovable, adjusting the interaction form of the information to be put in, for example, the information to be put in on the page field appears in the form of a screen flicking or carousel, or adjusting the frame of the page field into a round angle or a right angle to adapt to the overall visual effect of different interaction channels, adding custom decoration beside the page field to adapt to the content and channel style of different interaction channels, and the like.

Illustratively, as shown in FIG. 3, the application interface 301 includes a page field 1 having six page fields 303, each corresponding to one page field (i.e., page field 1-1, page field 1-2, etc.), and the second of the six page fields has the longest length (the remaining page fields have equal lengths), indicating that the current page field is page field 1-2; the page columns corresponding to the six page column bars are played in turn, different information to be put is displayed in the page column 1 through the effects of sliding playing, fading-in and fading-out and the like, and the different information to be put points to the same putting scheme.

The page columns included in the channels are adapted and adjusted, so that flexibility and accuracy of information delivery page display can be improved.

According to a referenceable embodiment of the present invention, the information to be delivered includes a plurality of page materials; the method for adapting and adjusting page columns included in the channels comprises the following steps: and respectively setting display priorities of a plurality of page materials included in the information to be put in according to the channels.

The plurality of interaction channels comprise information to be put, the information to be put comprises a plurality of page materials, display priorities are set for the page materials, the page materials with high display priorities are displayed preferentially, or the display time is longer, or the display positions are more obvious and are easier to notice; the display priority of the page materials is represented by a group of sequences with orders such as numbers, english letters or custom codes, the page materials are ordered according to the display priority, the page materials with higher display priority are more forward, the page materials of different interaction channels have different display priorities, and the display priority of the page materials is determined according to the actual requirements of the interaction channels.

Illustratively, the presentation priority of the page material is represented by a number, the greater the number, the higher the priority; the interaction channel S, the interaction channel T and the interaction channel U comprise page materials ss, page materials tt and page materials uu; for the interaction channel S, the display priority of the page material ss is 10, the display priority of the page material tt is 5, and the display priority of the page material uu is 1; for the interaction channel T, the display priority of the page material tt is 10, the display priority of the page material uu is 5, and the display priority of the page material ss is 1; for the interaction channel U, the display priority of the page material uu is 10, the display priority of the page material ss is 5, and the display priority of the page material tt is 1.

The display priority of the plurality of page materials included in the information to be put in is set respectively, so that the flexibility and accuracy of information put in page display can be improved.

According to another referenceable embodiment of the invention, the method further comprises: in response to receiving a query request, determining target period and channel information included in the query request; and acquiring page columns with accumulated interaction quantity ranking higher than a preset ranking threshold value included in the channel information in the target period.

Counting interaction quantity related to information to be put, wherein the interaction quantity comprises checking times of the information to be put, clicking times of the information to be put, payment times guided by the information to be put and the like, the checking times of the information to be put are times of acquiring page materials of the information to be put from the rear end of the system, for example, due to the effect of webpage caching, refreshing pages comprising the information to be put in a short time does not acquire the page materials again from the rear end of the system, namely the checking times of the information to be put are not increased, and refreshing pages comprising the information to be put after webpage caching fails requires acquiring the page materials from the rear end of the system, so that the checking times of the information to be put are increased.

The query request is a request for querying a page column in which information to be put is located, specifically, a target period and channel information included in the query request are determined according to the received query request, the target period indicates a time range corresponding to the query request, and the channel information indicates a target interaction channel corresponding to the query request; determining a preset ranking threshold value, and acquiring page columns with top ranking of the interaction quantity such as accumulated checking times, clicking times, payment times and the like included in a target interaction channel in a target period, wherein the ranking of the page columns is not lower than the preset ranking threshold value, namely, a plurality of page columns meeting the query conditions carried by a query request are queried at one time.

FIG. 4 is a schematic diagram of interactive volume query result generation for information delivery in accordance with one referenceable embodiment of the present invention. For example, as shown in fig. 4, firstly, acquiring data of an interaction channel, generating a log of the interaction channel, and when an audience of information to be put views the information to be put, clicks the information to be put or pays an order generated by the information to be put, generating a corresponding log, and classifying the logs according to the interaction channel, the channel and the page column; then after receiving the inquiry request, carrying out statistical analysis on page column interaction volume data included in the log according to a plurality of interaction channels, a plurality of channels and a plurality of page columns; finally, the page columns with the first n interaction volumes are obtained, and the query result is displayed, wherein 'n' is determined by a preset ranking threshold value.

Further exemplary, the query request indicates the click times of the information to be put in, the query condition carried by the query request includes that the target period is one month, and the target interaction channel is a public number; the preset ranking threshold value is 10, namely the page columns of the first 10 pages which are ordered from high to low in the clicking times of information to be put in, which are included in public numbers in the past month, are obtained.

The page columns of the interaction quantity included in the target channel in the target period before the ranking threshold value are obtained, so that the resource consumption can be reduced, and the interaction quantity query efficiency and the information delivery stability can be improved.

According to a further referenceable embodiment of the invention, the method further comprises: in response to receiving the modification request, the ranking threshold is modified.

The ranking threshold is modified to adjust the number of page fields derived from the query request. After receiving the modification request, analyzing the modification request, and acquiring interaction quantity information included in the modification request, namely, under the condition that the interaction quantity comprises a plurality of interaction types such as checking times, clicking times, payment times and the like, determining which interaction type is to be modified in the modification request, and acquiring a ranking threshold value included in the modification request, namely, a number value indicating a page column corresponding to the query request; and modifying a preset ranking threshold value according to the number value.

Illustratively, the received modification request includes a parameter of "{ ' type ': browse '; the method comprises the steps of ' count '15', wherein the modification request is to modify the interaction quantity type as ' number of views of information to be put ', the preset ranking threshold value of the interaction quantity type is 10, the preset ranking threshold value is modified to 15, and therefore when the accumulated number of views of the information to be put included in a target interaction channel in a query target period is higher than the page column of the preset ranking threshold value, the page column of the first 15 names is queried.

The ranking threshold value of the interaction volume query is modified, so that the flexibility and accuracy of the interaction volume query can be improved.

Fig. 5 is a schematic diagram of the main flow of a method for information delivery according to one referenceable embodiment of the invention. As shown in fig. 5, the method for delivering information includes the following steps:

step S501, in response to receiving a delivery scheme, generating a jump link corresponding to the delivery scheme;

step S502, a plurality of input interfaces are set, and page materials in different formats input by information delivery service personnel are received;

step S503, determining a delivery system associated with a delivery scheme;

step S504, judging whether the delivery system has a mutually trusted identifier, if so, jumping to step S506, and if not, jumping to step S505;

step S505, not receiving page column information sent by the delivery system;

step S506, receiving page column information sent by the delivery system;

step S507, obtaining packaging parameters according to a parameter uploading interface associated with the delivery scheme, and analyzing the packaging parameters according to an analysis rule corresponding to the delivery scheme to obtain a delivery strategy corresponding to the delivery scheme;

step S508, screening target page materials corresponding to the jump links from the page material set according to the release strategy, and generating page material links corresponding to the target page materials;

Step S509, associating the page material links with the jump links according to a plurality of channels and a plurality of channels to generate information to be put in;

step S510, determining a target channel corresponding to the information to be put, a target channel included in the target channel and a page field included in the target channel according to the page field information, and putting the information to be put into the page field.

The specific implementation of the method for information delivery according to the above embodiment of the present invention has been described in detail in the above method for information delivery, and thus the description thereof will not be repeated here.

Fig. 6 is a schematic diagram of the main flow of a method for information delivery according to another referenceable embodiment of the invention. As shown in fig. 6, the method for delivering information includes the following steps:

step S601, receiving a jump link corresponding to a delivery scheme, which is input by information delivery service personnel, in response to receiving the delivery scheme;

step S602, a plurality of input interfaces are set, and page materials in different formats input by information delivery service personnel are received;

step S603, obtaining an uploading file according to a first uploading interface associated with the delivery scheme, reading the uploading file according to a reading rule corresponding to the delivery scheme, and obtaining page column information corresponding to the delivery scheme included in the uploading file;

Step S604, obtaining packaging parameters according to a parameter uploading interface associated with the delivery scheme, and analyzing the packaging parameters according to an analysis rule corresponding to the delivery scheme to obtain a delivery strategy corresponding to the delivery scheme;

step S605, screening target page materials corresponding to the jump links from the page material set according to the release strategy, and generating page material links corresponding to the target page materials;

step S606, the page material links and the jump links are associated according to a plurality of channels and a plurality of channels, information to be put is generated, and the information to be put is put into a page column indicated by the page column information;

step S607, performing adaptation adjustment on page columns included in the channels, and setting display priorities of the page materials included in the information to be released.

Fig. 7 is a schematic diagram of the main flow of a method for information delivery according to yet another embodiment of the present invention. As shown in fig. 7, the method for delivering information includes the following steps:

Step S701, responding to receiving a delivery scheme, analyzing a tag document included in the delivery scheme, and obtaining a jump link included in the delivery scheme;

step S702, analyzing a delivery scheme, acquiring a page material download link included in the delivery scheme, and acquiring a page material set corresponding to the delivery scheme according to the download link;

step S703, obtaining an uploading file according to a first uploading interface associated with the delivery scheme, and reading the uploading file according to a reading rule corresponding to the delivery scheme to obtain page column information corresponding to the delivery scheme included in the uploading file;

step S704, obtaining packaging parameters according to a parameter uploading interface associated with the delivery scheme, and analyzing the packaging parameters according to an analysis rule corresponding to the delivery scheme to obtain a delivery strategy corresponding to the delivery scheme;

step S705, screening target page materials corresponding to the jump links from the page material set according to the release strategy, and generating page material links corresponding to the target page materials;

step S706, the page material links and the jump links are associated according to a plurality of channels and a plurality of channels, and information to be put in is generated;

step S707, the information to be put is put into the page column indicated by the page column information by using a unified putting interface covering a plurality of channels;

Step S708, in response to receiving the query request, determining a target period and channel information included in the query request;

step S709, determining a target channel indicated by channel information, and acquiring page columns with accumulated interaction quantity ranking higher than a preset ranking threshold value in the target channel in a target period;

in step S710, the ranking threshold is modified in response to receiving the modification request.

According to a second aspect of the embodiment of the present invention, an apparatus for information delivery is provided.

Fig. 8 is a schematic diagram of main modules of an information delivery device according to an embodiment of the present invention, and as shown in fig. 8, the information delivery device 800 mainly includes:

a first obtaining module 801, configured to generate a jump link corresponding to a delivery scheme in response to receiving the delivery scheme, and obtain a page material set corresponding to the delivery scheme;

a second obtaining module 802, configured to obtain corresponding page column information and a delivery policy according to the delivery scheme;

And the throwing module 803 is configured to correlate the jump link with the page material included in the page material set according to the throwing policy, generate information to be thrown, and throw the information to be thrown into a page field indicated by the page field information.

According to a referenceable embodiment of the present invention, obtaining corresponding page field information according to the delivery scheme includes:

According to another embodiment of the present invention, the obtaining the corresponding page field information according to the delivery scheme includes:

According to a further embodiment of the present invention, the obtaining a corresponding delivery strategy according to the delivery scheme includes:

According to a referenceable embodiment of the present invention, associating the jump link with the page material included in the page material set according to the delivery policy, to generate information to be delivered includes:

According to another embodiment of the present invention, the delivering the information to be delivered to the page field indicated by the page field information includes:

and putting the information to be put into the page column.

According to a further exemplary embodiment of the present invention, the information delivery apparatus 800 further includes:

According to a referenceable embodiment of the present invention, the information to be delivered includes a plurality of page materials; the method for adapting and adjusting page columns included in the channels comprises the following steps:

According to another embodiment of the present invention, the apparatus 800 for information delivery further includes:

According to yet another embodiment of the present invention, the apparatus 800 for information delivery further includes:

It should be noted that, the specific implementation content of the information delivery device according to the embodiment of the present invention is already described in detail in the method of information delivery described above, so the description is not repeated here.

According to the technical scheme provided by the embodiment of the invention, the jump link and the page material set are respectively acquired, the information to be released is generated according to the release strategy, and the information to be released is released according to the page column information, so that the jump link and the page material set can be decoupled, and the flexibility and the release efficiency of information release are improved; determining a delivery system associated with a delivery scheme, and receiving page field information under the condition that the delivery system has a mutually trusted identifier, so that the acquisition efficiency and accuracy of the page field information can be improved; the uploading file is obtained according to the file uploading interface, page column information included in the uploading file is read according to the reading rule, and the obtaining efficiency and accuracy of the page column information can be improved; the packaging parameters are obtained according to the parameter uploading interface, the release strategy is obtained according to the analysis rule, and the obtaining efficiency and accuracy of the release strategy can be improved; the delivery scheme has multi-level association relations of channels, page columns and the like, so that the flexibility of the delivery scheme can be improved, and the association of a plurality of interaction channels can be enhanced; screening target page materials, generating page material links, associating the page material links with jump links, and improving information release efficiency, and avoiding resource waste and labor consumption caused by repeated deployment and release; the target channel, the target channel and the page column included in the information to be put in are determined, and the information is put in, so that the accuracy of the information put in can be improved; the information to be put in is put in by using a unified putting interface covering a plurality of channels, so that unified management of a plurality of interaction channels can be optimized; the page columns included in the channels are adapted and adjusted, so that flexibility and accuracy of information delivery page display can be improved; the page columns of the interaction quantity included in the target channel in the target period before the ranking threshold value are obtained, so that the resource consumption can be reduced, and the interaction quantity inquiry efficiency and the information delivery stability can be improved; the ranking threshold value of the interaction volume query is modified, so that the flexibility and accuracy of the interaction volume query can be improved.

According to a third aspect of an embodiment of the present invention, there is provided an electronic device for information delivery, including: one or more processors; and the storage device is used for storing one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors are enabled to realize the method provided by the first aspect of the embodiment of the invention.

According to a fourth aspect of embodiments of the present invention, there is provided a computer readable medium having stored thereon a computer program which when executed by a processor implements the method provided by the first aspect of embodiments of the present invention.

According to a fifth aspect of embodiments of the present invention, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the method provided by the first aspect of embodiments of the present invention.

Fig. 9 illustrates an exemplary system architecture 900 of a method of information delivery or an apparatus of information delivery to which embodiments of the present invention may be applied.

As shown in fig. 9, system architecture 900 may include

terminal devices

901, 902, 903, a network 904, and a server 905. The network 904 is the medium used to provide communications links between the

terminal devices

901, 902, 903 and the server 905. The network 904 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.

A user may interact with the server 905 over the network 904 using the

terminal devices

901, 902, 903 to receive or send messages, etc. Various communication client applications such as information delivery class applications, information presentation class applications, search class applications, instant messaging tools, mailbox clients, social platform software, etc. (by way of example only) may be installed on the

terminal devices

901, 902, 903.

Terminal devices

901, 902, 903 may be a variety of electronic devices having a display screen and supporting web browsing, including but not limited to smartphones, tablets, laptop and desktop computers, and the like.

The server 905 may be a server that provides various services, such as a background management server (merely an example) that provides support for information delivery requests sent upstream with the

terminal apparatuses

901, 902, 903. The background management server can respond to receiving a delivery scheme, generate a jump link corresponding to the delivery scheme and acquire a page material set corresponding to the delivery scheme; acquiring corresponding page column information and a delivery strategy according to the delivery scheme; according to the throwing strategy, the jump link is associated with the page materials included in the page material set, information to be thrown is generated, and the information to be thrown is thrown to a page column indicated by the page column information; and feeds back the result of the information delivery (only an example) to the terminal device.

It should be noted that, the method for information delivery provided in the embodiment of the present invention is generally executed by the server 905, and accordingly, the device for information delivery is generally set in the server 905. The method for information delivery provided by the embodiment of the invention can also be executed by the

terminal equipment

901, 902 and 903, and correspondingly, the device for information delivery can be arranged in the

terminal equipment

901, 902 and 903.

It should be understood that the number of terminal devices, networks and servers in fig. 9 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.

Referring now to FIG. 10, there is illustrated a schematic diagram of a computer system 1000 suitable for use in implementing an embodiment of the present invention. The terminal device shown in fig. 10 is only an example, and should not impose any limitation on the functions and the scope of use of the embodiment of the present invention.

As shown in fig. 10, the computer system 1000 includes a Central Processing Unit (CPU) 1001, which can execute various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 1002 or a program loaded from a storage section 1008 into a Random Access Memory (RAM) 1003. In the RAM 1003, various programs and data required for the operation of the system 1000 are also stored. The CPU 1001, ROM 1002, and RAM 1003 are connected to each other by a bus 1004. An input/output (I/O) interface 1005 is also connected to bus 1004.

The following components are connected to the I/O interface 1005: an input section 1006 including a keyboard, a mouse, and the like; an output portion 1007 including a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), etc., and a speaker, etc.; a storage portion 1008 including a hard disk or the like; and a communication section 1009 including a network interface card such as a LAN card, a modem, or the like. The communication section 1009 performs communication processing via a network such as the internet. The drive 1010 is also connected to the I/O interface 1005 as needed. A removable medium 1011, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like, is installed as needed in the drive 1010, so that a computer program read out therefrom is installed as needed in the storage section 1008.

In particular, according to embodiments of the present disclosure, the processes described above with reference to flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method shown in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication portion 1009, and/or installed from the removable medium 1011. The above-described functions defined in the system of the embodiment of the present invention are performed when the computer program is executed by a Central Processing Unit (CPU) 1001.

It should be noted that, the computer readable medium shown in the embodiments of the present invention may be a computer readable signal medium or a computer readable storage medium, or any combination of the two. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples of the computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in embodiments of the present invention, the computer-readable signal medium may comprise a data signal propagated in baseband or as part of a carrier wave, with the computer-readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.

The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer programs according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The modules involved in the embodiments of the present invention may be implemented in software or in hardware. The described modules may also be provided in a processor, for example, as: a processor includes a first acquisition module, a second acquisition module, and a delivery module, where the names of the modules do not in some cases define the module itself, and for example, the first acquisition module may also be described as "a module that generates a jump link corresponding to a delivery scheme in response to receiving the delivery scheme, and acquires a page material set corresponding to the delivery scheme".

As another aspect, the embodiment of the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiment; or may be present alone without being fitted into the device. The computer readable medium carries one or more programs which, when executed by a device, implement the method of: responding to receiving a delivery scheme, generating a jump link corresponding to the delivery scheme, and acquiring a page material set corresponding to the delivery scheme; acquiring corresponding page column information and a delivery strategy according to the delivery scheme; and associating the jump link with the page material included in the page material set according to the release strategy, generating information to be released, and releasing the information to be released to a page field indicated by the page field information.

The above detailed description should not be construed as limiting the scope of the embodiments of the present invention. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives can occur depending upon design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the embodiments of the present invention should be included in the scope of the embodiments of the present invention.

Claims

1. A method of information delivery, comprising:

2. The method of claim 1, wherein obtaining corresponding page field information according to the delivery scheme comprises:

3. The method of claim 1, wherein obtaining corresponding page field information according to the delivery scheme comprises:

4. The method of claim 1, wherein obtaining a corresponding delivery strategy according to the delivery scheme comprises:

5. The method of claim 1, wherein the delivery scheme comprises a delivery scheme of a plurality of channels, each channel comprising a plurality of page fields, each page field having corresponding page field information and delivery policies.

6. The method of claim 5, wherein associating the jump link with the page material included in the set of page materials according to the delivery policy, generating information to be delivered, comprises:

7. The method of claim 5, wherein dropping the information to be dropped into the page field indicated by the page field information comprises:

and putting the information to be put into the page column.

8. The method of claim 7, wherein the information to be placed corresponds to a plurality of channels; and the information to be put is put by using a unified putting interface covering the channels.

9. The method of claim 5, wherein after dropping the information to be dropped into the page field indicated by the page field information, the method further comprises:

10. The method of claim 9, wherein the information to be placed comprises a plurality of page materials; the method for adapting and adjusting page columns included in the channels comprises the following steps:

11. The method according to claim 1, wherein the method further comprises:

12. The method of claim 11, wherein the method further comprises:

13. An apparatus for delivering information, comprising:

14. The apparatus of claim 13, wherein obtaining corresponding page field information according to the delivery scheme comprises:

15. The apparatus of claim 13, wherein obtaining corresponding page field information according to the delivery scheme comprises:

16. The apparatus of claim 13, wherein the delivery scheme comprises a delivery scheme of a plurality of channels, each channel comprising a plurality of page fields, each page field having corresponding page field information and delivery policies.

17. The apparatus of claim 13, wherein the apparatus further comprises:

and the acquisition module is used for acquiring page columns with accumulated interaction quantity ranking higher than a preset ranking threshold value included in the channel information in the target period.

18. An electronic device, comprising:

one or more invokers;

storage means for storing one or more programs,

the one or more invokers, when executed by the one or more programs, implement the method of any of claims 1-12.

19. A computer readable medium on which a computer program is stored, characterized in that the program, when executed by a caller, implements the method according to any one of claims 1-12.

20. A computer program product comprising a computer program which, when executed by a processor, implements the method of any of claims 1-12.