CN116010693B - Information pushing method, device and equipment based on guest group and computer storage medium - Google Patents
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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Abstract
The application provides a method, a device, equipment and a computer storage medium for pushing information based on a guest group, wherein the method for pushing information based on the guest group comprises the following steps: acquiring a plurality of meta tags, a plurality of customer associated tags and a plurality of tags of each meta tag; establishing a plurality of client tag association tables by using a plurality of meta tags, a plurality of client association tags and a plurality of tags of each meta tag, and establishing a tag routing table by using the plurality of client tag association tables; establishing a plurality of guest groups by using a plurality of tags; searching a plurality of client tag association tables by using a plurality of guest groups and tag routing tables to obtain clients to be pushed; the method comprises the steps of obtaining terminal information of a client to be pushed, pushing information of the client to be pushed by utilizing a plurality of terminal information, storing a plurality of labels with the same meta-label in the same client label association table, and determining a client label association table to be searched by utilizing execution conditions and a label routing table, so that all client label association tables are not required to be searched, and information pushing efficiency is improved.
Description
Technical Field
The present application relates to the field of data processing technologies, and in particular, to a method, an apparatus, a device, and a computer storage medium for pushing information based on a guest group.
Background
With the rapid development of emerging technologies such as 5G, internet of things, cloud computing, big data, artificial intelligence and the like, the 21 st century is in the communication era of diversified messages, how to build a pushing channel of message data between enterprises and users has become an important topic in the application field of message communication, and a guest group is one of the requirements of enterprise message accurate pushing, wherein the guest group is to create a user group tag library, set user group tag conditions and data ranges, and then acquire pushing objects meeting requirements from a user address book data center and a big data platform periodically according to information to be pushed to push information.
However, the data size in the user group tag library is large, so that the screening difficulty and the screening time for screening the pushing objects from the user group tag library according to the information to be pushed are increased, and the pushing timeliness is seriously affected; in addition, most of the existing information pushing methods based on the guest groups are only used for screening according to the business related information of the guest groups, and the screening mode is single, so that the information pushing efficiency is affected.
Disclosure of Invention
Based on the above, the application aims to provide an information pushing method, device, equipment and computer storage medium based on a guest group, which have the advantage of high information pushing efficiency.
The technical scheme adopted by the application comprises the following specific contents:
an information pushing method based on a guest group comprises the following steps:
s1: acquiring a plurality of meta tags, a plurality of customer associated tags and a plurality of tags for each of the meta tags;
s2: establishing a plurality of client tag association tables by using a plurality of the meta tags, a plurality of the client association tags and a plurality of tags of each meta tag, and establishing a tag routing table by using a plurality of the client tag association tables;
s3: establishing a plurality of guest groups by using a plurality of the tags;
s4: searching a plurality of client tag association tables by using a plurality of client groups and the tag routing tables to obtain clients to be pushed;
s5: acquiring terminal information of the client to be pushed, and pushing information of the information to be pushed by utilizing a plurality of terminal information.
Further, step S2 includes:
s21: grouping the plurality of meta tags to obtain a plurality of meta tag groups;
s22: for a plurality of meta tag groups, respectively storing a plurality of tags of each meta tag in each meta tag group into an initial customer association data table to obtain a plurality of initial customer association tables;
s23: determining a client code of each client association tag, and storing the client code corresponding to the client association tag into at least one initial client association table by using each client association tag to obtain a plurality of client tag association tables;
s24: and acquiring the suffix and the data volume of each client tag association table, and establishing the tag routing table by utilizing a plurality of tags and the suffix and the data volume of the client tag association table corresponding to each tag.
Further, step S21 includes:
s211: generating meta tag codes of a plurality of meta tags according to a database primary key self-increasing strategy;
s212: and determining a modulus according to the number of the meta tags, and performing modulus taking operation on the plurality of meta tag codes according to the modulus so as to divide the plurality of meta tags into a plurality of meta tag groups.
Further, step S3 includes:
s31: determining the number of the guest groups according to the number of the tags;
s32: and determining the name, group code, logic relation and execution condition of each group according to the business rule to establish a plurality of groups, wherein the logic relation is a sum or a sum, and the execution condition comprises at least two labels.
Further, step S4 includes:
s41: selecting a guest group to be pushed from a plurality of guest groups according to the information to be pushed;
s42: and searching a plurality of client tag association tables by utilizing the logical relationship and the execution condition of the client group to be pushed to obtain the client to be pushed.
Further, when the logical relationship of the to-be-pushed guest group is AND, step S42 includes:
s421: searching in the tag routing table by using the execution condition to obtain a suffix of at least one search object, wherein the search object is the client tag association table containing all the tags in the execution condition;
s422: determining at least one search object by using the suffix of at least one search object;
s423: searching at least one searching object by utilizing all the labels of the execution conditions, and determining a plurality of clients associated with all the labels of the execution conditions to obtain a plurality of initial clients to be pushed;
s424: and performing de-duplication processing on a plurality of initial clients to be pushed to obtain the clients to be pushed.
Further, when the logical relationship of the to-be-pushed guest group is or, step S42 includes:
s421: searching in the tag routing table by utilizing the execution conditions to obtain the suffix of at least one search object, wherein the search object is the client tag association table containing at least one tag in the execution conditions;
s422: determining at least one search object by using the suffix of at least one search object;
s423: searching at least one searching object by utilizing at least one label of the execution condition, and determining a plurality of clients associated with all labels of the execution condition to obtain a plurality of initial clients to be pushed;
s424: and performing de-duplication processing on a plurality of initial clients to be pushed to obtain the clients to be pushed.
The application also provides an information pushing device based on the guest group, which is characterized by comprising the following steps:
the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is used for acquiring a plurality of meta tags, a plurality of client associated tags and a plurality of tags of each meta tag;
the first creating module is used for creating a plurality of client label association tables by utilizing a plurality of meta labels, a plurality of client association labels and a plurality of labels of each meta label, and creating a label routing table by utilizing a plurality of client label association tables;
the second creation module is used for creating a plurality of guest groups by utilizing a plurality of labels;
the screening module is used for searching a plurality of client tag association tables by utilizing a plurality of client groups and the tag routing tables to obtain clients to be pushed;
and the information pushing module is used for acquiring the terminal information of the client to be pushed and pushing the information of the information to be pushed by utilizing a plurality of terminal information.
The application also provides information pushing equipment based on the guest group, which comprises the following steps:
a processor;
a memory for storing a computer program for execution by the processor;
the information pushing method based on the guest group is realized when the processor executes the computer program.
The present application also provides a computer readable storage medium having stored thereon a computer program which when executed implements the group-based information push method of the present application.
Compared with the prior art, the application has the beneficial effects that:
the information pushing method based on the guest group disclosed by the application can store a plurality of labels with the same meta-label in the same customer label association table by establishing the customer label association tables, and then select a plurality of customer label association tables to be searched by utilizing the label routing table and the execution conditions of the guest group, so that the searching of all the customer label association tables is not needed, the searching time of a customer to be pushed is shortened, the determining efficiency of the customer to be pushed is improved, and the information pushing efficiency is further improved.
For a better understanding and implementation, the present application is described in detail below with reference to the drawings.
Drawings
FIG. 1 is a flowchart of a method for pushing information based on a guest group according to an embodiment of the present application;
FIG. 2 is a block diagram illustrating a group-based information pushing device according to an embodiment of the present application;
wherein, the reference numerals of each drawing are as follows:
1. an acquisition module; 11. a first acquisition unit; 12. a second acquisition unit; 13. a third acquisition unit; 2. a first creation module; 21. a first creation unit; 22. a second creation unit; 3. a second creation module; 4. a screening module; 41. a determination unit; 42. a retrieval unit; 5. an information pushing module; 51. a fourth acquisition unit; 52. and an information pushing unit.
Detailed Description
It should be understood that the described embodiments are merely some, but not all embodiments of the present application. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the application, are intended to be within the scope of the embodiments of the present application.
The terminology used in the embodiments of the application is for the purpose of describing particular embodiments only and is not intended to be limiting of embodiments of the application. As used in this application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any or all possible combinations of one or more of the associated listed items.
When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the application as detailed in the accompanying claims. In the description of the present application, it should be understood that the terms "first," "second," "third," and the like are used merely to distinguish between similar objects and are not necessarily used to describe a particular order or sequence, nor should they be construed to indicate or imply relative importance. The specific meaning of the above terms in the present application can be understood by those of ordinary skill in the art according to the specific circumstances.
Furthermore, in the description of the present application, unless otherwise indicated, "a plurality" means two or more. "and/or", describes an association relationship of an association object, and indicates that there may be three relationships, for example, a and/or B, and may indicate: a exists alone, A and B exist together, and B exists alone. The character "/" generally indicates that the context-dependent object is an "or" relationship.
It is to be understood that the embodiments of the application are not limited to the precise arrangements and instrumentalities shown in the drawings, which have been described above, and that various modifications and changes may be made without departing from the scope thereof. The scope of embodiments of the application is limited only by the appended claims.
Referring to fig. 1, the present embodiment provides an information pushing method based on a guest group, including:
s1: a plurality of meta tags, a plurality of customer associated tags, and a plurality of tags for each of the meta tags are obtained.
In this embodiment, the client-related label reflects a correspondence between the client and at least one of the labels, the meta-label includes a plurality of labels, the meta-label is an upper concept of the label, and the label is a lower concept of the meta-label, for example, when the meta-label is fruit, the label may be apple, banana, litchi, etc.
S2: and establishing a plurality of client label association tables by using the plurality of meta labels, the plurality of client association labels and the plurality of labels of each meta label, and establishing a label routing table by using the plurality of client label association tables.
In this embodiment, step S2 is implemented by the following steps:
(1) Grouping a plurality of meta tags to obtain a plurality of meta tag groups, specifically, firstly, generating meta tag codes of a plurality of meta tags according to a database primary key self-increasing strategy; and then determining a modulus according to the number of the meta tags, and performing modulus taking operation on the plurality of meta tag codes according to the modulus so as to divide the plurality of meta tags into a plurality of meta tag groups.
(2) And respectively storing a plurality of labels of each meta tag in each meta tag group of a plurality of meta tag groups into an initial customer association data table to obtain a plurality of initial customer association tables, wherein the labels with the same meta tag can be stored in the same initial customer association data table.
(3) And determining a client code of each client association tag, and storing the client code corresponding to the client association tag into at least one initial client association table by utilizing each client association tag to obtain a plurality of client tag association tables, wherein each client code is associated with a tag code of at least one tag in each client association table, so that at least one client code associated with the tag can be determined by the tag.
(4) And when a certain label is required to be searched, the label routing table is firstly utilized to determine the customer label association table containing the label, then the customer label association table is searched, at least one customer associated with the label can be determined, and the searching of all customer label association tables is not required, so that the searching efficiency of the label is improved, and the searching efficiency and accuracy of the customer are further improved.
In this embodiment, the modulus is 50, and the formula for performing the modulus taking operation on the plurality of meta tag codes according to the modulus is:wherein: />And associating the suffix of the table with the client tag.
The information pushing method based on the customer group can store a plurality of labels with the same meta-label in the same customer label association table, and only one customer label association table is required to be searched when one label is searched, so that the searching efficiency of the labels is improved; in addition, the information pushing method based on the customer group establishes the corresponding relation between each label and the customer label association table containing the label through the label routing table, so that the customer label association table containing the label to be searched can be rapidly determined through the label routing table, and then the customer associated with the label to be searched can be rapidly determined through searching the customer label association table, and the searching efficiency of the label to be searched is further improved.
S3: and establishing a plurality of guest groups by using a plurality of the tags.
In this embodiment, first, the number of the guest groups is determined according to the number of the tags, then, the name, the guest group code, the logic relationship and the execution condition of each guest group are determined according to the service rule, so as to establish a plurality of guest groups, wherein the logic relationship is a sum or a sum, and the execution condition includes at least two tags.
In this embodiment, the execution condition is json data format, and the data thereof represents tag information to which the meta tag belongs, where tagMeta is a meta tag id, and tags is tag id data under a category to which the meta tag belongs, for example, the execution condition of the guest group may be expressed as:
{
"id": 1,
"name": credit card recommendation ",
"logic": 0,
"conditions": [
{
"tagMeta": 10,
"type": tag ",
"tags": [100. 101]
},{
"tagMeta": 11,
"type": tag ",
"tags": [110. 111]
},{
"tagMeta": 12,
"type": tag ",
"tags": [120]
},{
"tagMeta": 13,
"type": tag ",
"tags": [130. 131, 132, 133]
}
]
}。
the mathematical expression corresponding to the execution condition is:
(100|101) & (110|111) &120& (130|131|132|133), logic is a logical relationship, and the value is 0; when the logic takes a value of 1, namely expressed as an OR relationship, the mathematical expression corresponding to the execution condition is: 100, 101, 110, 111, 120, 130, 131, 132, 133.
S4: and searching a plurality of client tag association tables by using the plurality of guest groups and the tag routing table to obtain clients to be pushed.
In this embodiment, first, a group to be pushed is selected from a plurality of groups according to the information to be pushed; and then, searching a plurality of client tag association tables by utilizing the logic relation and the execution condition of the client group to be pushed to obtain the client to be pushed.
In this embodiment, when the logical relationship of the to-be-pushed guest group is a sum, searching the plurality of client tag association tables by using the logical relationship and the execution condition of the to-be-pushed guest group to obtain the to-be-pushed client includes:
(1) And searching in the tag routing table by using the execution conditions to obtain the suffix of at least one search object, wherein the search object is the client tag association table containing all the tags in the execution conditions.
(2) At least one of the search objects is determined using the suffix of at least one of the search objects.
(3) And searching at least one searching object by utilizing all the labels of the execution conditions, and determining a plurality of clients associated with all the labels of the execution conditions to obtain a plurality of initial clients to be pushed.
(4) And performing de-duplication processing on a plurality of initial clients to be pushed to obtain the clients to be pushed.
In this embodiment, when the logical relationship of the to-be-pushed guest group is or, searching the plurality of client tag association tables by using the logical relationship and the execution condition of the to-be-pushed guest group to obtain the to-be-pushed client includes:
(1) And searching in the tag routing table by using the execution conditions to obtain the suffix of at least one search object, wherein the search object is the client tag association table containing at least one tag in the execution conditions.
(2) At least one of the search objects is determined using the suffix of at least one of the search objects.
(3) And searching at least one searching object by using at least one label of the execution condition, and determining a plurality of clients associated with all labels of the execution condition to obtain a plurality of initial clients to be pushed.
(4) And carrying out de-duplication processing on a plurality of initial clients to be pushed to obtain the clients to be pushed, which can ensure that the same client only pushes information once, reduce the conflict of the client to the pushed information, and further improve the pushing effect of the information.
The information pushing method based on the customer group disclosed by the application is used for simultaneously searching at least one customer label association table, so that the multithreading search of at least one customer label association table is realized, the searching effect of the label to be searched is further improved, and the pushing efficiency of the information to be pushed is further improved; in addition, by performing deduplication processing on a plurality of initial clients to be pushed, repeated data in the initial clients to be pushed can be removed, so that information is pushed once for each client to be pushed, interference of the clients to the information is reduced, and the pushing effect of the information is improved.
S5: acquiring terminal information of the client to be pushed, and pushing information of the information to be pushed by utilizing a plurality of terminal information.
In this embodiment, the terminal information is communication information such as a phone number and a mailbox address of the client to be pushed, and the terminal information is temporarily stored in a bitmap manner, so that occupation of the memory by the terminal information can be reduced, and occurrence of the memory is avoided.
Referring to fig. 2, the present embodiment further provides a group-based information pushing device, including:
the system comprises an acquisition module 1, a processing module and a processing module, wherein the acquisition module is used for acquiring a plurality of meta tags, a plurality of client associated tags and a plurality of tags of each meta tag.
In the present embodiment, the acquiring module 1 includes a first acquiring unit 11, a second acquiring unit 12, and a third acquiring unit 13, where the first acquiring unit 11 is configured to acquire a plurality of meta tags; the second acquiring unit 12 is configured to acquire a plurality of the customer-associated tags, and the third acquiring unit 13 is configured to acquire a plurality of the tags for each of the meta tags.
A first creating module 2, configured to create a plurality of client tag association tables using a plurality of the meta tags, a plurality of the client association tags, and a plurality of tags of each of the meta tags, and create a tag routing table using a plurality of the client tag association tables.
In the present embodiment, the first creation module 2 includes a first creation unit 21 and a second creation unit 22, and the first creation unit 21 is configured to create a plurality of client tag association tables using a plurality of the meta tags, a plurality of the client association tags, and a plurality of tags for each of the meta tags; the second creating unit 22 is configured to create a label routing table using a plurality of the client label association tables.
Specifically, the first creating unit 21 is configured to create a plurality of client tag association tables using a plurality of the meta tags, a plurality of the client association tags, and a plurality of tags for each of the meta tags, and includes the steps of: (1) Grouping a plurality of meta tags to obtain a plurality of meta tag groups, specifically, firstly, generating meta tag codes of a plurality of meta tags according to a database primary key self-increasing strategy; then determining a modulus according to the number of the meta tags, and performing modulus taking operation on a plurality of meta tag codes according to the modulus so as to divide the meta tags into a plurality of meta tag groups; (2) For a plurality of meta tag groups, respectively storing a plurality of tags of each meta tag in each meta tag group into an initial customer association data table to obtain a plurality of initial customer association tables, wherein a plurality of tags with the same meta tag can be stored in the same initial customer association data table; (3) And determining the client code of each client association tag, and storing the client code corresponding to the client association tag into at least one initial client association table by utilizing each client association tag to obtain a plurality of client association tables, wherein each client code is associated with the tag code of at least one tag in each client association table, so that the at least one client code associated with the tag can be determined through the tag.
In this embodiment, the second creating unit 22 is configured to create a label routing table by using a plurality of the client label association tables, where: firstly, obtaining the suffix and the data quantity of each client tag association table, then establishing the tag routing table by utilizing a plurality of tags and the suffix and the data quantity of the client tag association table corresponding to each tag, wherein the one-to-one correspondence between each tag and the client tag association table containing the tag is established through the tag routing table, when a certain tag needs to be searched, the client tag association table containing the tag is firstly determined by utilizing the tag routing table, then, at least one client associated with the tag can be determined by searching the client tag association table without searching all the client tag association tables, so that the searching efficiency of the tag is improved, and the searching efficiency and accuracy of the client are further improved.
A second creation module 3, configured to create a plurality of guest groups using a plurality of the tags.
In this embodiment, the second creation module 3 creates a plurality of guest groups using a plurality of the tags includes the steps of: firstly, determining the number of the guest groups according to the number of the tags, then determining the name, the guest group code, the logic relation and the execution condition of each guest group according to a business rule to establish a plurality of guest groups, wherein the logic relation is a sum or a sum, and the execution condition comprises at least two tags.
And the screening module 4 is used for searching a plurality of client tag association tables by utilizing a plurality of guest groups and the tag routing tables to obtain clients to be pushed.
In this embodiment, the screening module 4 includes a determining unit 41 and a retrieving unit 42, where the determining unit 41 is configured to select a group to be pushed from a plurality of groups to be pushed according to the information to be pushed; the retrieving unit 42 is configured to retrieve a plurality of the client tag association tables by using the logical relationship and the execution condition of the to-be-pushed client group, so as to obtain the to-be-pushed client.
In this embodiment, when the logical relationship of the to-be-pushed guest group is a and, the retrieving unit 42 is configured to retrieve a plurality of the client tag association tables by using the logical relationship and the execution condition of the to-be-pushed guest group, and the obtaining the to-be-pushed client includes:
(1) And searching in the tag routing table by using the execution conditions to obtain the suffix of at least one search object, wherein the search object is the client tag association table containing all the tags in the execution conditions.
(2) At least one of the search objects is determined using the suffix of at least one of the search objects.
(3) And searching at least one searching object by utilizing all the labels of the execution conditions, and determining a plurality of clients associated with all the labels of the execution conditions to obtain a plurality of initial clients to be pushed.
(4) And performing de-duplication processing on a plurality of initial clients to be pushed to obtain the clients to be pushed.
In this embodiment, when the logical relationship of the to-be-pushed guest group is or, the retrieving unit 42 is configured to retrieve a plurality of the client tag association tables by using the logical relationship and the execution condition of the to-be-pushed guest group, and the obtaining the to-be-pushed client includes:
(1) Searching in the tag routing table by utilizing the execution conditions to obtain the suffix of at least one search object, wherein the search object is the client tag association table containing at least one tag in the execution conditions;
(2) Determining at least one search object by using the suffix of at least one search object;
(3) Searching at least one searching object by utilizing at least one label of the execution condition, and determining a plurality of clients associated with all labels of the execution condition to obtain a plurality of initial clients to be pushed;
(4) And carrying out de-duplication processing on a plurality of initial clients to be pushed to obtain the clients to be pushed, which can ensure that the same client only pushes information once, reduce the conflict of the client to the pushed information, and further improve the pushing effect of the information.
And the information pushing module 5 acquires the terminal information of the client to be pushed and performs information pushing of the information to be pushed by utilizing a plurality of terminal information.
In this embodiment, the information pushing module 5 includes a fourth obtaining unit 51 and an information pushing unit 52, where the fourth obtaining unit 51 is configured to obtain terminal information of the client to be pushed, and the information pushing unit 52 is configured to perform information pushing of the information to be pushed on a plurality of pieces of the terminal information.
Based on the information pushing method based on the guest group provided in the present embodiment, the present embodiment further provides an information pushing device based on the guest group, where the information pushing device based on the guest group may be a terminal device such as a server, a desktop computing device or a mobile computing device (for example, a laptop computing device, a handheld computing device, a tablet computer, a netbook, etc.), and the method includes:
a processor;
a memory for storing a computer program for execution by the processor;
the processor implements the information pushing method based on the guest group according to the embodiment when executing the computer program.
Based on the information pushing method based on the guest group provided in the present embodiment, the present embodiment further provides a computer readable storage medium, on which a computer program is stored, where the computer program is executed to implement the information pushing method based on the guest group described in the present embodiment.
The present application may take the form of a computer program product embodied on one or more storage media (including, but not limited to, magnetic disk storage, CD-ROM, optical storage, etc.) having program code embodied therein. Computer-usable storage media include both permanent and non-permanent, removable and non-removable media, and information storage may be implemented by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to: phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Disks (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, may be used to store information that may be accessed by the computing device.
The foregoing examples have shown only the preferred embodiments of the application, which are described in more detail and are not to be construed as limiting the scope of the application. It should be noted that modifications and improvements can be made by those skilled in the art without departing from the spirit of the application, and the application is intended to encompass such modifications and improvements.
Claims (6)
1. The information pushing method based on the guest group is characterized by comprising the following steps of:
s1: acquiring a plurality of meta tags, a plurality of customer associated tags and a plurality of tags for each of the meta tags;
s2: establishing a plurality of client tag association tables by using a plurality of the meta tags, a plurality of the client association tags and a plurality of tags of each meta tag, and establishing a tag routing table by using a plurality of the client tag association tables;
s3: establishing a plurality of guest groups by using a plurality of the tags;
s4: searching a plurality of client tag association tables by using a plurality of client groups and the tag routing tables to obtain clients to be pushed;
s5: acquiring terminal information of the client to be pushed, and pushing information of the information to be pushed by utilizing a plurality of terminal information;
the step S2 comprises the following steps:
s21: grouping the plurality of meta tags to obtain a plurality of meta tag groups;
s22: for a plurality of meta tag groups, respectively storing a plurality of tags of each meta tag in each meta tag group into an initial client association data table to obtain a plurality of initial client association tables;
s23: determining a client code of each client association tag, and storing the client code corresponding to the client association tag into at least one initial client association table by using each client association tag to obtain a plurality of client tag association tables;
s24: acquiring the suffix and the data volume of each client tag association table, and establishing the tag routing table by utilizing a plurality of tags and the suffix and the data volume of the client tag association table corresponding to each tag;
the step S4 includes:
s41: selecting a to-be-pushed guest group from a plurality of guest groups according to the to-be-pushed information;
s42: searching a plurality of client tag association tables by utilizing the logical relationship and execution conditions of the client groups to be pushed to obtain clients to be pushed;
when the logical relationship of the to-be-pushed guest group is AND, step S42 includes:
s421: searching in the tag routing table by using the execution condition to obtain a suffix of at least one search object, wherein the search object is the client tag association table containing all the tags in the execution condition;
s422: determining at least one search object by using the suffix of at least one search object;
s423: searching at least one searching object by utilizing all the labels of the execution conditions, and determining a plurality of clients associated with all the labels of the execution conditions to obtain a plurality of initial clients to be pushed;
s424: performing de-duplication treatment on a plurality of initial clients to be pushed to obtain clients to be pushed;
when the logical relationship of the to-be-pushed guest group is or, step S42 includes:
s421: searching in the tag routing table by utilizing the execution conditions to obtain the suffix of at least one search object, wherein the search object is the client tag association table containing at least one tag in the execution conditions;
s422: determining at least one search object by using the suffix of at least one search object;
s423: searching at least one searching object by utilizing at least one label of the execution condition, and determining a plurality of clients associated with all labels of the execution condition to obtain a plurality of initial clients to be pushed;
s424: and carrying out de-duplication treatment on a plurality of initial clients to be pushed to obtain clients to be pushed.
2. The group-based information pushing method according to claim 1, wherein step S21 includes:
s211: generating meta tag codes of a plurality of meta tags according to a database primary key self-increasing strategy;
s212: and determining a modulus according to the number of the meta tags, and performing modulus taking operation on the plurality of meta tag codes according to the modulus so as to divide the plurality of meta tags into a plurality of meta tag groups.
3. The group-based information pushing method according to claim 2, wherein step S3 includes:
s31: determining the number of the guest groups according to the number of the tags;
s32: and determining the name, group code, logic relation and execution condition of each group according to the business rule to establish a plurality of groups, wherein the logic relation is a sum or a sum, and the execution condition comprises at least two labels.
4. An information pushing device based on a guest group, comprising:
the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is used for acquiring a plurality of meta tags, a plurality of client associated tags and a plurality of tags of each meta tag;
the first creating module is used for creating a plurality of client label association tables by utilizing a plurality of meta labels, a plurality of client association labels and a plurality of labels of each meta label, and creating a label routing table by utilizing a plurality of client label association tables;
the second creation module is used for creating a plurality of guest groups by utilizing a plurality of labels;
the screening module is used for searching a plurality of client tag association tables by utilizing a plurality of client groups and the tag routing tables to obtain clients to be pushed;
the information pushing module is used for acquiring terminal information of the client to be pushed and pushing information of the information to be pushed by utilizing a plurality of terminal information;
the first creation module establishes a plurality of client tag association tables by using a plurality of the meta tags, a plurality of the client association tags and a plurality of tags of each meta tag, and establishes a tag routing table by using a plurality of the client tag association tables, and specifically comprises: grouping the plurality of meta tags to obtain a plurality of meta tag groups; for a plurality of meta tag groups, respectively storing a plurality of tags of each meta tag in each meta tag group into an initial client association data table to obtain a plurality of initial client association tables; determining a client code of each client association tag, and storing the client code corresponding to the client association tag into at least one initial client association table by using each client association tag to obtain a plurality of client tag association tables; acquiring the suffix and the data volume of each client tag association table, and establishing the tag routing table by utilizing a plurality of tags and the suffix and the data volume of the client tag association table corresponding to each tag;
the screening module comprises a determining unit and a searching unit; the determining unit is used for selecting a to-be-pushed guest group from a plurality of guest groups according to the to-be-pushed information; the searching unit searches a plurality of client tag association tables by utilizing the logical relationship and execution conditions of the client group to be pushed to obtain clients to be pushed;
when the logical relationship of the to-be-pushed guest group is the same, the searching unit searches the plurality of client tag association tables by using the logical relationship and the execution condition of the to-be-pushed guest group, and the obtaining of the to-be-pushed client comprises: searching in the tag routing table by using the execution condition to obtain a suffix of at least one search object, wherein the search object is the client tag association table containing all the tags in the execution condition; determining at least one search object by using the suffix of at least one search object; searching at least one searching object by utilizing all the labels of the execution conditions, and determining a plurality of clients associated with all the labels of the execution conditions to obtain a plurality of initial clients to be pushed; performing de-duplication treatment on a plurality of initial clients to be pushed to obtain clients to be pushed;
when the logical relationship of the to-be-pushed guest group is OR, the searching unit searches the plurality of client tag association tables by utilizing the logical relationship and execution conditions of the to-be-pushed guest group, and the obtaining of the to-be-pushed client comprises: searching in the tag routing table by utilizing the execution conditions to obtain the suffix of at least one search object, wherein the search object is the client tag association table containing at least one tag in the execution conditions; determining at least one search object by using the suffix of at least one search object; searching at least one searching object by utilizing at least one label of the execution condition, and determining a plurality of clients associated with all labels of the execution condition to obtain a plurality of initial clients to be pushed; and carrying out de-duplication treatment on a plurality of initial clients to be pushed to obtain clients to be pushed.
5. An information pushing device based on a guest group, comprising:
a processor;
a memory for storing a computer program for execution by the processor;
wherein the processor, when executing the computer program, implements the group-based information push method of any of claims 1-3.
6. A computer readable storage medium, characterized in that a computer program is stored thereon, which computer program, when executed, implements the guest group based information pushing method of any one of claims 1-3.
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