CN115953557A

CN115953557A - Product display method based on virtual reality technology

Info

Publication number: CN115953557A
Application number: CN202211620283.0A
Authority: CN
Inventors: 朱朔钧
Original assignee: Yangzhou Aides Digital Technology Co ltd
Current assignee: Yangzhou Aides Digital Technology Co ltd
Priority date: 2022-12-16
Filing date: 2022-12-16
Publication date: 2023-04-11

Abstract

The invention discloses a product display method based on a virtual reality technology, which enables consumers to feel visually, observe the appearance shape and the internal structure of a product, and even simulate the application scene of the product, so that the consumers can understand or feel the actual operation process and the application mode.

Description

Product display method based on virtual reality technology

Technical Field

The invention relates to a virtual reality technology, in particular to a product display method of the virtual reality technology.

Background

At present, in many markets, the introduction and the display of products in stores are relatively single, the products are displayed to consumers through physical display and some simple operation demonstration, and particularly, the use effects of some products or precision equipment which cannot be mechanically manufactured can only be observed from videos and pictures. Particularly, when some automobiles are sold, consumers can only simply contact the automobiles, but cannot comprehensively observe the states, running conditions and the like of the automobiles. The display effect of the products greatly limits the understanding of the users to the products, is not beneficial to the accurate acquisition of product information by consumers, and is also not beneficial to the sellers to display the advantages and selling points of the sellers.

Virtual Reality (VR) is a computer technology as a core, and combines with related scientific technologies to generate a digital environment highly similar to a real environment in a certain range in terms of viewing, listening, and touch, and a user interacts and interacts with an object in the digital environment by means of necessary equipment, so that feeling and experience of personally corresponding to a natural environment can be generated. Virtual reality is a scientific method and technology for realizing nature and simulating nature, so as to better adapt to and utilize nature, which is created and formed in the natural exploration process of human beings.

Disclosure of Invention

The invention aims to overcome the defects of the prior art and provide a product display method based on a virtual reality technology, so that a consumer can intuitively feel and observe the appearance shape and the internal structure of a product, and even can simulate the application scene of the product, so that the consumer can understand or feel the actual operation process and the application mode.

The purpose of the invention is realized by the following steps: a product display method based on virtual reality technology comprises the following steps:

1) The method comprises the following steps of carrying out data acquisition on a product to be displayed through a camera shooting acquisition unit, scanning the appearance shape of the product, capturing motion key points, and storing and analyzing the state of the product;

2) Setting a motion structure of a product to be displayed, confirming an initial fixed coordinate, modularly distinguishing other motion structures, and performing motion rendering and color texture rendering on a product data model by using a three-dimensional rendering unit;

3) The 3D digital model that will show the product of treating that will render is led into the VR display element, and when the consumer used the VR display element, the VR display element will have binocular image transmission of binocular parallax for the left and right eyes of player, according to the amalgamation ability of brain, observation product details and inner structure that can be clear to can use VR display element's built-in function to select the colour that oneself likes or simulate the scene and further understand.

Further, the camera shooting acquisition module in the step 1) specifically comprises a laser emission unit, a photosensitive induction unit and a motion capture unit; when a product needs to be subjected to data acquisition and model building, the laser emission unit emits laser beams, the product characteristics are scanned, and the obtained position information is stored by the photosensitive sensing unit; when the product is mechanically moved, the motion capture unit can capture the motion key points and store the motion information.

Further, the camera shooting collection module in the step 1) and the laser emitting unit comprise three laser emitting points, and two laser emitters are arranged at opposite angles to form a rectangular area with adjustable size. The laser beams are emitted by two rows of fixed LED lamps inside the emitter. And the laser scanning positioning spaces are emitted to the products in turn in the horizontal direction and the vertical direction respectively.

Further, the three-dimensional rendering unit in the step 2) acquires images and motion information of the product from the camera shooting acquisition module, and builds and renders a 3D model of the product.

Further, the color rendering of the product in the step 2) is based on the originally given color texture, and a color harmony module is added additionally, but the consumer is allowed to freely design the color and the texture which are wanted by the consumer and record and store the color and the texture, and when the consumer purchases the product, the exclusive color harmony of the consumer can be customized by using the stored color information.

Further, in the three-dimensional rendering unit in the step 2), a three-dimensional digitized virtual scene and a preset rule path are stored; different virtual scenes can be switched according to the preference of consumers, and more vivid product use experience is generated.

Further, the VR display unit in the step 3) comprises an image synthesis module, and when the consumer switches scenes, the product and the virtual scene are fused, so that an immersive experience is provided for the consumer.

Further, in the step 3), a virtual key is arranged in the VR display unit and used for controlling a visual angle and observing the product in an all-around manner; meanwhile, the system can interact with the product, perform various operations on the product and experience the product functions.

Furthermore, virtual shopping guide is added in the VR display unit in the step 3), so that guidance and detailed introduction are provided for consumers who are inconvenient to operate, the burden of off-line shopping guide personnel is reduced, and the consumers have better experience.

By adopting the technical scheme, compared with the prior art, the invention has the beneficial effects that: by constructing the 3D model of the product to be displayed, virtual scenes and virtual shopping guides are added, so that various functions, use scenes and the like of the product can be fully displayed, a seller can be assisted, the product can be better introduced, and the burden of staff is reduced.

Drawings

FIG. 1 is a flow chart of the present invention.

Fig. 2 is an apparatus diagram of a camera capture module.

Detailed Description

A product display method of virtual reality technology as shown in fig. 1 includes the following steps:

1) The method comprises the following steps of carrying out data acquisition on a product to be displayed through a camera shooting acquisition unit, scanning the appearance shape of the product, capturing motion key points, and storing and analyzing the state of the product; setting a motion structure of a product to be displayed, confirming an initial fixed coordinate, modularly distinguishing other motion structures, and performing motion rendering and color texture rendering on a product data model by using a three-dimensional rendering unit; the 3D digital model that treats the show product that will render leads to VR display element, and when the consumer used VR display element, VR display element will have the binocular image of binocular parallax and carry for the left and right eyes of player, according to the amalgamation ability of brain, observation product detail and inner structure that can be clear to can use VR display element's built-in function to select the colour that oneself likes or simulate the scene and further understand.

As shown in fig. 2, the camera shooting and collecting module specifically includes a laser emitting unit, a photosensitive sensing unit and a motion capturing unit; when a product needs to be subjected to data acquisition and model building, the laser emission unit emits laser beams, the product characteristics are scanned, and the obtained position information is stored by the photosensitive sensing unit; when the product is mechanically moved, the motion capture unit can capture the motion key points and store the motion information.

In the camera shooting acquisition module, an integrated laser emission unit comprises three laser emission points, and two laser emitters are arranged in opposite angles to form a rectangular area with adjustable size. The laser beams are emitted by two rows of fixed LED lamps inside the emitter. And the laser scanning positioning spaces are emitted to the products in turn in the horizontal direction and the vertical direction respectively.

And the three-dimensional rendering unit acquires the image and the motion information of the product from the camera shooting acquisition module and builds and renders a 3D model of the product. The color rendering of the product is based on the originally given color texture, and a color harmony module is added, but the consumer is allowed to freely design the color and the texture which are wanted by the consumer and record and store the color and the texture, and when the consumer purchases the product, the exclusive color harmony of the consumer can be customized by using the stored color information. Meanwhile, a three-dimensional digital virtual scene and a preset rule path are stored in the three-dimensional rendering unit; different virtual scenes can be switched according to the preference of consumers, and more vivid product use experience is generated.

And the VR display unit comprises an image synthesis module, and when a consumer switches scenes, the product and the virtual scene are fused to provide an immersive experience for the consumer. A virtual key is also arranged in the VR display unit and used for controlling a visual angle and observing products in an all-around manner; meanwhile, the system can interact with the product, perform various operations on the product and experience the product function; old person or inconvenient operation VR equipment's consumer has still increased virtual shopping guide, guides and introduces with detailed to the consumer, alleviates off-line shopping guide's burden, lets the consumer have better experience simultaneously.

The present invention is not limited to the above-mentioned embodiments, and based on the technical solutions disclosed in the present invention, those skilled in the art can make some substitutions and modifications to some technical features without creative efforts according to the disclosed technical contents, and these substitutions and modifications are all within the protection scope of the present invention.

Claims

1. A product display method based on virtual reality technology is characterized by comprising the following steps:

3) The 3D digital model that treats the show product that will render leads to VR display element, and when the consumer used VR display element, VR display element will have the binocular image of binocular parallax and carry for the left and right eyes of player, according to the amalgamation ability of brain, observation product detail and inner structure that can be clear to can use VR display element's built-in function to select the colour that oneself likes or simulate the scene and further understand.

2. The product display method of the virtual reality technology according to claim 1, wherein the camera capturing module in step 1) specifically comprises a laser emitting unit, a photosensitive sensing unit and a motion capturing unit; when a product needs to be subjected to data acquisition and model building, the laser emission unit emits laser beams, the product characteristics are scanned, and the obtained position information is stored by the photosensitive sensing unit; when the product is mechanically moved, the motion capture unit can capture the motion key points and store the motion information.

3. The product display method of the virtual reality technology according to claim 1, wherein the three-dimensional rendering unit in step 2) acquires images and motion information of the product from the camera acquisition module, and builds and renders a 3D model of the product; the addition of a color harmony module based on the originally given color texture may be an exception, but may allow the consumer to freely design his or her desired color, texture and record the storage, and may use the stored color information to customize the consumer's proprietary color scheme when the consumer purchases it.

4. The product display method of the virtual reality technology according to claim 1, wherein in the three-dimensional rendering unit in step 2), a three-dimensional digitized virtual scene and a preset rule path are stored; different virtual scenes can be switched according to the preference of consumers, and more vivid product use experience is generated.

5. The method as claimed in claim 1, wherein the VR display unit in step 3) includes an image synthesis module, and when the consumer switches scenes, the product is fused with the virtual scenes to provide an immersive experience for the consumer.

6. The method for displaying a product through virtual reality technology according to claim 1, wherein in the VR display unit in step 3), a virtual key is provided for manipulating a viewing angle and observing the product in all directions; meanwhile, the system can interact with the product, perform various operations on the product and experience the product functions; virtual shopping guide is added, guidance and detailed introduction are given to consumers who are inconvenient to operate, the burden of off-line shopping guide personnel is reduced, and meanwhile the consumers have better experience.

7. The camera shooting and collecting module of claim 2, wherein the laser emitting unit comprises three laser emitting points, two laser emitters are arranged at opposite corners to form a rectangular area with adjustable size, and laser beams are emitted by two rows of fixed LED lamps in the emitters to scan and position the space for emitting laser to the product in turn in the horizontal and vertical directions respectively.