CN115757948A - Information pushing method and device, storage medium and computer equipment - Google Patents
Information pushing method and device, storage medium and computer equipment Download PDFInfo
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- CN115757948A CN115757948A CN202211425858.3A CN202211425858A CN115757948A CN 115757948 A CN115757948 A CN 115757948A CN 202211425858 A CN202211425858 A CN 202211425858A CN 115757948 A CN115757948 A CN 115757948A
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Abstract
The invention discloses an information pushing method and device, a storage medium and computer equipment, belongs to the technical field of information processing, and mainly solves the problems of large amount of recall information and limited amount of pushed information in the existing information recommendation technology; determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result; and acquiring target information to be pushed based on the information number and the second information quantity, and pushing the target information to be pushed through the information arrangement result of the target webpage.
Description
Technical Field
The present invention relates to the field of information processing technologies, and in particular, to a method and an apparatus for pushing information, a storage medium, and a computer device.
Background
In order to provide more diverse search and push results for users, in a search and push system, different strategies are usually adopted to recall candidate sets with different characteristic attributes respectively, such as recalling images, texts, videos, small videos and the like according to information types; or recalls distinguished according to diversified influence factors such as information relevance, timeliness, characteristics, hot and the like.
In the prior art, in order to prevent similar articles from being piled and generate wrong pushing results, the recalled information needs to be screened and sorted before being presented to a user. However, the current processing methods for screening and sorting the recall information are all real screening and sorting based on real recall information, and then extracting part of information from the real recall information and displaying the part of information to the user. This processing method requires real recall of a large amount of information, which affects the performance of the search push system. In addition, because the recall information is screened, the quantity of the information which is pushed and displayed to the user is limited.
Disclosure of Invention
In view of the above, the present invention provides an information pushing method and apparatus, a storage medium, and a computer device, and mainly aims to solve the problems of a large amount of recalled information and a limited amount of pushed information in the prior art.
According to an aspect of the present invention, there is provided a method for pushing information, including:
arranging information to be pushed of different display types based on the first information quantity and the information arrangement rule displayed in each webpage to obtain an information arrangement result in each webpage;
determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result;
and acquiring target information to be pushed based on the information number and the second information quantity, and pushing the target information to be pushed through the information arrangement result of the target webpage.
Further, the information arrangement rule includes an arrangement method and an arrangement order;
the method for arranging different types of information to be pushed based on the first information quantity and the information arrangement rule displayed in each webpage to obtain the information arrangement result in each webpage comprises the following steps:
arranging the information to be pushed one by one according to the arrangement method and the arrangement sequence to obtain an information arrangement sequence;
and dividing the information arrangement sequence according to pages based on the first information quantity displayed in each webpage to obtain the information arrangement result in each webpage.
Further, the determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result includes:
numbering the information to be pushed in the information arrangement sequence according to the display types respectively;
determining the corresponding information arrangement result in the target webpage as a target information arrangement result;
and inquiring the information number and the second information quantity of the information to be pushed matched with the target webpage from the target information arrangement result.
Further, the obtaining of the target information to be pushed based on the information number and the number of the information to be pushed includes:
determining a paging coefficient of the information to be pushed based on the second information quantity;
if the information number and the paging coefficient are in an integral multiple relation, determining the integral multiple as a paging number to be inquired, and acquiring the target information to be pushed of the second information quantity from the paging number; or the like, or a combination thereof,
if the information number and the paging coefficient are in non-integral multiple relation, determining the value of the integer division part between the information number and the paging coefficient as a first paging number to be inquired, and determining a tail paging number to be inquired based on the first paging number; and respectively acquiring the target information to be pushed from the first page number and the tail page number.
Further, the obtaining the target information to be pushed from the first page number and the last page number respectively includes:
calculating the value of the non-integer division part between the information number and the paging coefficient;
determining a first value interval and a second value interval based on the numerical value of the non-integer part and the paging coefficient;
and acquiring first paging target information to be pushed matched with the first value interval from the first paging number, and acquiring tail paging target information to be pushed matched with the second value interval from the tail paging number.
Further, before arranging the different types of information to be pushed based on the first information quantity and the information arrangement rule displayed in each webpage, the method further includes:
determining a display type of information to be pushed, wherein the display type comprises at least one of pictures, characters, a combination of the pictures and the characters, videos with different resolutions and videos with different durations;
determining a proportion value of the display type in all historical access types based on a historical access record of a user, and determining an information arrangement rule of the information to be pushed based on the proportion value; or the like, or, alternatively,
and determining the information arrangement rules of the different types of information to be pushed based on a preset proportion value.
Further, before determining the display type of the information to be pushed, the method further includes:
performing feature extraction on the user historical access record by adopting at least one of a picture recognition processing method, a character recognition processing method, a video image recognition processing method, a video character recognition processing method and a voice recognition processing method to obtain feature information for representing user preference;
classifying the characteristic information to obtain user historical access classification information used for representing user preference;
and determining the information to be pushed based on the user historical access classification information.
According to another aspect of the present invention, there is provided an information pushing apparatus, including:
the information distribution module is used for distributing the information to be pushed in different display types based on the first information quantity and the information distribution rule displayed in each webpage to obtain the information distribution result in each webpage;
the determining module is used for determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result;
and the pushing module is used for acquiring the target information to be pushed based on the information number and the second information quantity and pushing the target information to be pushed according to the information arrangement result of the target webpage.
Further, the information arrangement rule includes an arrangement method and an arrangement order; the information arrangement module is further configured to:
arranging the information to be pushed one by one according to the arrangement method and the arrangement sequence to obtain an information arrangement sequence;
and dividing the information arrangement sequence according to pages based on the first information quantity displayed in each webpage to obtain the information arrangement result in each webpage.
Further, the pushing module is further configured to:
numbering the information to be pushed in the information arrangement sequence according to the display types respectively;
determining the corresponding information arrangement result in the target webpage as a target information arrangement result;
and inquiring the information number and the second information quantity of the information to be pushed matched with the target webpage from the target information arrangement result.
Further, the pushing module is further configured to:
determining a paging coefficient of the information to be pushed based on the second information quantity;
if the information number and the paging coefficient are in an integral multiple relation, determining the integral multiple as a paging number to be inquired, and acquiring the target information to be pushed of the second information quantity from the paging number; or the like, or, alternatively,
if the information number and the paging coefficient are in a non-integral multiple relationship, determining the value of the integer division part between the information number and the paging coefficient as a first paging number to be inquired, and determining a tail paging number to be inquired based on the first paging number; and respectively acquiring the target information to be pushed from the first page number and the tail page number.
Further, the pushing module is further configured to:
calculating the value of the non-integer division part between the information number and the paging coefficient;
determining a first value interval and a second value interval based on the numerical value of the non-integer part and the paging coefficient;
and acquiring first paging target information to be pushed matched with the first value interval from the first paging number, and acquiring tail paging target information to be pushed matched with the second value interval from the tail paging number.
Further, the apparatus further comprises a rule determining module configured to:
determining a display type of information to be pushed, wherein the display type comprises at least one of pictures, characters, a combination of the pictures and the characters, videos with different resolutions and videos with different durations;
determining a proportion value of the display type in all historical access types based on a historical access record of a user, and determining an information arrangement rule of the information to be pushed based on the proportion value; or the like, or, alternatively,
and determining the information arrangement rules of the different types of information to be pushed based on a preset proportion value.
The device further comprises an information to be pushed determining module, which is used for extracting the characteristics of the historical access records of the user by adopting at least one of a picture recognition processing method, a character recognition processing method, a video image recognition processing method, a video character recognition processing method and a voice recognition processing method to obtain characteristic information for representing the preference of the user;
classifying the characteristic information to obtain user historical access classification information used for representing user preference;
and determining the information to be pushed based on the user historical access classification information.
According to still another aspect of the present invention, there is provided a storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations corresponding to the recommended method of the above information.
According to still another aspect of the present invention, there is provided a computer device, including a processor, a memory, a communication interface, and a communication bus, wherein the processor, the memory, and the communication interface communicate with each other via the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the pushing method of the information.
By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:
compared with the prior art that a large amount of information is recalled first and then screened and sorted, the information pushing method and the information pushing device for the web pages arrange the information to be pushed in different display types based on the first information quantity and the information arrangement rule displayed in the web pages to obtain the information arrangement result in the web pages; determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result; and acquiring target information to be pushed based on the information number and the second information quantity, and pushing the target information to be pushed through the information arrangement result of the target webpage, so that a large amount of information to be pushed does not need to be recalled in advance, and only the information to be pushed matched with the target webpage needs to be recalled aiming at the target webpage, thereby greatly reducing the quantity of real recalled information and improving the performance of a search pushing system. In addition, because the information does not need to be recalled in advance and screened, the quantity of the information to be pushed is not limited when the information is pushed and displayed to the user, and the performance of the search recommendation system is further improved.
The above description is only an overview of the technical solutions of the present invention, and the present invention can be implemented in accordance with the content of the description so as to make the technical means of the present invention more clearly understood, and the above and other objects, features, and advantages of the present invention will be more clearly understood.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 shows a flow chart of a method for pushing information according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of another information pushing method provided by the embodiment of the invention;
fig. 3 is a flowchart illustrating a further information push method according to an embodiment of the present invention;
fig. 4 is a flowchart illustrating a further information push method according to an embodiment of the present invention;
fig. 5 is a flowchart illustrating a further information push method according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of an information push apparatus provided in an embodiment of the present invention;
fig. 7 shows a schematic structural diagram of a computer device according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
An embodiment of the present invention provides an information recommendation method, as shown in fig. 1, the method including:
101. arranging information to be pushed of different display types based on the first information quantity and the information arrangement rule displayed in each webpage to obtain an information arrangement result in each webpage;
in the embodiment of the invention, the current execution end arranges the information to be pushed in different display types based on the first information quantity and the information arrangement rule displayed in each webpage in the search recommendation system to obtain the information arrangement result in each webpage. The first information quantity is determined in a development stage of the search recommendation system, and may be modified according to a requirement of a user, for example, 10 pieces of information, 15 pieces of information, 24 pieces of information, and the like are displayed in each webpage. The information arrangement rule includes an arrangement method and an arrangement order, the arrangement method may be proportional arrangement, scattered arrangement in columns, sliding window arrangement, and the like, and the embodiment of the present invention is not particularly limited. The arrangement order may be front to back, back to front, etc., and the embodiment of the present invention is not particularly limited. The display type is an information display type presented to the user in the web page by the search recommendation system, and specifically includes at least one of a picture, a text, a combination of a picture and a text, videos with different resolutions, videos with different durations, and the like, which is not specifically limited in the embodiment of the present invention.
It should be noted that, in the embodiment of the present invention, before the current execution end arranges the information to be pushed of different display types based on the first information quantity and the information arrangement rule displayed in each web page, the display type of the information to be pushed needs to be determined, a specific determination method may be determined according to a default display type of the search recommendation system, and may also be determined by performing user selection in a manner of interacting with a user, which is not specifically limited in the embodiment of the present invention. After determining the display type of the information to be pushed, the current execution end obtains a user history access record consistent with the determined display type from all history access records of the user, and if the current execution end determines three of a combination of a picture, a picture and a character and videos with different time lengths as display types, the current execution end only obtains the user history access record consistent with the picture, the combination of the picture and the character and the video display types with different time lengths from all history access records of the user. The current execution end determines the proportion value of the different display types in all the historical access types, for example, the proportion value of the display type picture in all the historical access types is determined to be 16%, the proportion value of the combination of the display type picture and the characters in all the historical access types is determined to be 24%, the proportion value of the video with different display types and different durations in all the historical access types is determined to be 8%, and the remaining 52% of the videos are historical access records of other display types. The current execution end determines the information arrangement rule of the information to be pushed based on the proportional values of the display types, for example, according to the proportional values of 16%, 24% and 8%, the arrangement rule can be determined to be circularly arranged from front to back according to the sequence of 2 pieces of picture information, 3 pieces of combined information of pictures and characters and 1 piece of video information with different time lengths; the arrangement rule may also be determined to be circularly arranged from front to back according to the sequence of 4 pieces of picture information, 6 pieces of combination information of pictures and characters, and 2 pieces of video information with different durations, which is not specifically limited in the embodiment of the present invention. Or the current execution end determines the information arrangement rules of the different types of information to be pushed based on a preset proportion value. If the ratio is 1.
102. Determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result;
in the embodiment of the invention, the current execution end determines the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result. The target webpage is determined by the browsing condition of the user, and when the user browses the page 1, the page 1 is determined as the target webpage; when the user browses to the 4 th page, the 4 th page is determined as the target webpage, and the embodiment of the present invention is not particularly limited. The information number is a string of numeric symbols, such as 0, 1, 2, 3, etc., used for representing a relative order of the identification information after the information is arranged in a certain order, and the embodiment of the present invention is not particularly limited. The second information quantity is used to represent the quantity of information to be pushed of a single display type in the target web page, for example, the second information quantity of the display type picture is 4, the second information quantity of the combination of the display type picture and the text is 4, and the second information quantity of the video information with different display types and different durations is 2.
103. And acquiring target information to be pushed based on the information number and the second information quantity, and pushing the target information to be pushed according to the information arrangement result of the target webpage.
In the embodiment of the present invention, the current execution end obtains the target information to be pushed based on the information number of the target webpage and the second information quantity, and a way for the current execution end to obtain the target information to be pushed may be a database, a message storage, a server, and the like. And the current execution end pushes the acquired information to be pushed of the target to the target webpage for display through an information arrangement result corresponding to the target webpage.
Further, as a refinement and an extension of the specific implementation manner of the above embodiment, in order to quickly and efficiently determine the information arrangement result corresponding to each web page, another information recommendation method is provided, as shown in fig. 2, the step of arranging different types of information to be pushed based on the first information quantity and the information arrangement rule displayed in each web page to obtain the information arrangement result in each web page includes:
201. arranging the information to be pushed one by one according to the arrangement method and the arrangement sequence to obtain an information arrangement sequence;
202. and dividing the information arrangement sequence according to pages based on the first information quantity displayed in each webpage to obtain the information arrangement result in each webpage.
In the embodiment of the invention, the current execution end arranges the information to be pushed one by one according to the arrangement method and the arrangement sequence in the information arrangement rule to obtain an information arrangement sequence. For example, 2 pieces of picture information, 3 pieces of combination information of pictures and characters, and 1 piece of video information with different durations are circularly arranged from front to back in sequence, and the obtained information arrangement sequence is { pictures, combinations of pictures and characters, videos with different durations, pictures, combinations of pictures and characters, videos with different durations, pictures, and texts, which is not specifically limited in the embodiment of the present invention. The current execution end divides the obtained information arrangement sequence according to pages based on the first information quantity displayed in each webpage to obtain the information arrangement result in each webpage. The amount of the first information displayed in each web page is already determined in the development stage of the search recommendation system, and may be modified according to the requirements of the user, for example, 10 pieces of information, 15 pieces of information, 24 pieces of information, and the like are displayed in each web page, and the embodiment of the present invention is not particularly limited. When the first information amount is 10 in number, the information arrangement sequence { picture, combination of picture and characters, video with different durations, picture, combination of picture and characters, video with different durations, picture. The information arrangement result corresponding to the first page is as follows: { pictures, combinations of pictures and characters, videos with different durations, pictures, combinations of pictures and characters, and combinations of pictures and characters }; the information arrangement result corresponding to the second page is as follows: { combination of pictures and characters, videos with different durations, pictures, combination of pictures and characters, and videos, pictures and pictures with different durations }; the information arrangement result corresponding to the third page is { a combination of a picture and a character, and videos with different durations.
Further, as a refinement and an extension of the specific implementation of the above embodiment, in order to more accurately push corresponding information to be pushed to a target webpage, another information recommendation method is provided, as shown in fig. 3, the step of determining an information number and a second information quantity of the information to be pushed in the target webpage based on the information arrangement result includes:
301. numbering the information to be pushed in the information arrangement sequence according to the display types respectively;
in this embodiment of the present invention, the current execution end respectively performs numbering processing on information to be pushed in the information arrangement sequence according to different display types, for example, the information to be pushed in the information arrangement sequence { picture, combination of picture and text, video of different durations, and picture.
302. Determining the corresponding information arrangement result in the target webpage as a target information arrangement result;
303. and inquiring the information number and the second information quantity of the information to be pushed matched with the target webpage from the target information arrangement result.
In the embodiment of the present invention, the current execution end determines the information arrangement result in the target webpage as the target information arrangement result, and if the fifth page is the target webpage, determines the information arrangement result { combination of picture and text, video with different durations, picture, combination of picture and text, video with different durations, picture } corresponding to the fifth page as the target information arrangement result. The current execution end queries the information number and the second information number of the information to be pushed, which are matched with the target webpage, from the target information arrangement result, and the information number of the display type of the combination of the picture and the text in the target information arrangement result of the fifth page is 20, the second information number is 4, the information number of the video with the display type of different duration is 6, the second information number is 2, the information number of the display type of the picture is 14, and the second information number is 4, which is not specifically limited in the embodiment of the present invention.
Further, as a refinement and an extension of the specific implementation manner of the above embodiment, in order to quickly and accurately acquire information to be pushed matching with a target web page from a storage location of the information to be pushed, another information recommendation method is provided, as shown in fig. 4, the step of acquiring the target information to be pushed based on the information number and the amount of the information to be pushed includes:
401. determining a paging coefficient of the information to be pushed based on the second information quantity;
402a, if the information number and the paging coefficient are in an integer multiple relationship, determining the integer multiple as a paging number to be queried, and acquiring the target information to be pushed of the second information quantity from the paging number; or the like, or, alternatively,
402b, if the information number and the paging coefficient are in a non-integral multiple relationship, determining a numerical value of a whole division part between the information number and the paging coefficient as a first paging number to be queried, and determining a tail paging number to be queried based on the first paging number; and respectively acquiring the target information to be pushed from the first page number and the tail page number.
In the embodiment of the invention, the current execution end determines the paging coefficient of the information to be pushed based on the second information quantity, then judges whether the information number and the paging coefficient are in integral multiple relation, if the two are in integral multiple relation, the integral multiple is determined as the paging number to be inquired, the target information to be pushed of the second information quantity is obtained from the paging number, if the information number of the fifth page determined in step 303 is 20 with the display type of the combination of the picture and the character, and the second information quantity is 4, the second information quantity 4 is determined as the paging coefficient of the information to be pushed of the combination of the picture and the character, and because the integer multiple between 20 and 4 is in integral multiple relation, the integral multiple 5 is the paging number to be inquired, and after paging every 4 pieces of information to be pushed of the combination of the picture and the character, 4 pieces of information to be pushed are taken out from the 5 th page as the target information to be pushed; for example, for the fifth page determined in step 303, the information number of the video with the display type of different duration is 6, the second information number is 2, the second information number 2 is determined as the paging coefficient of the video with different duration, since the integer multiple between 6 and 2 is an integer multiple, the integer multiple 3 is the number of the page to be queried, and after paging every 2 pieces of information to be pushed of the picture, 2 pieces of information are taken out from the 3 rd page as the target information to be pushed, which is not specifically limited in the embodiment of the present invention.
However, if the information number and the paging coefficient are in a non-integer multiple relationship, the current execution end determines the value of the integer division part between the information number and the paging coefficient as the first paging number to be queried, determines the tail paging number to be queried based on the first paging number, and then obtains the target information to be pushed from the first paging number and the tail paging number respectively. If the information number of the fifth page determined in step 303 is 14 and the number of the second information is 4, because 14 and 4 are non-integer times, the value 3 of the integer division between 14 and 4 is determined as the first page number to be queried, 1 is added to 3 to obtain the last page number to be queried, and then each 4 pieces of information to be pushed of the picture are paged, and then the target information to be pushed is taken out from the 3 rd page and the 4 th page.
Further, as refinement and extension of the specific implementation manner of the above embodiment, in order to determine specific target information to be pushed in a first paging number and a last paging number when an information number and a paging coefficient are in a non-integer multiple relationship, another information recommendation method is provided, as shown in fig. 5, a step of obtaining the target information to be pushed from the first paging number and the last paging number respectively includes:
501. calculating the value of the non-integer division part between the information number and the paging coefficient;
502. determining a first value interval and a second value interval based on the numerical value of the non-integer part and the paging coefficient;
503. and acquiring first paging target information to be pushed matched with the first value interval from the first paging number, and acquiring tail paging target information to be pushed matched with the second value interval from the tail paging number.
In this embodiment of the present invention, when the current execution end calculates a numerical value of a non-integer division portion between the information number and the paging coefficient, that is, a remainder portion obtained by dividing the information number by the paging coefficient, for example, the information number is 14, and the second information number is 4, the numerical value of the non-integer division portion is 2, which is not limited in the embodiment of the present invention. When the current execution end pages each 4 pieces of information to be pushed of a picture, the determined first value interval is 3, the determined last value interval is (2, 4), the determined second value interval is (0, 2), and the determined second value interval is (0, 2) and is not specifically limited, wherein when the number of the information to be pushed is 14 and the number of the information to be pushed is 4, the determined first value interval is (2, 4), the determined last paging target information to be pushed is not specifically limited, the current execution end obtains the first paging target information to be pushed matching the first value interval from the first value interval, the determined first value interval is (2, 4), the determined second value interval is (0, 2), and the current execution end takes the first value interval (2, 4) and the second value interval (2, 2) from the first value interval (2, 4) as the specific target information to be pushed, and takes the second value interval (2, 4) of the first value interval and the second value interval as the second information to be pushed, and is not specifically limited, and takes the second value interval (2, 2) from the first value interval and the second paging target information to be pushed, 2, and the second value interval from the determined first value interval and the second value interval (2, 4) as the specific target information to be pushed, and the second paging target information to be pushed is taken out, after the execution end takes each 4 of the image to be pushed, and the image is taken out of each 4, and taken out of the image.
Further, as a refinement and an extension of the specific implementation of the above embodiment, in order to personalize the information pushed to the user according to the preference of each user, another information recommendation method is provided, before determining the display type of the information to be pushed, the method further includes:
performing feature extraction on the user historical access record by adopting at least one of a picture recognition processing method, a character recognition processing method, a video image recognition processing method, a video character recognition processing method and a voice recognition processing method to obtain feature information for representing user preference;
classifying the characteristic information to obtain user historical access classification information used for representing user preference;
and determining the information to be pushed based on the user historical access classification information.
In the implementation of the invention, the current execution end adopts at least one of a picture recognition processing method, a character recognition processing method, a video image recognition processing method, a video character recognition processing method and a voice recognition processing method to perform feature extraction on the historical access records of the user, so as to obtain feature information for representing the preference of the user. If a picture identification processing method is separately adopted to perform feature extraction on picture information in the user history access record to obtain picture feature information for representing user preferences, the picture feature information may include shapes of articles in the picture, colors of the articles, the number of the articles, and the like, and the embodiment of the present invention is not particularly limited. Or, feature extraction is performed on the picture information and the combined information of the picture and the text in the user access record by simultaneously adopting a picture identification processing method and a text identification processing method to obtain picture feature information and text feature information used for representing user preference, where the text feature information may include entity information in the text, keyword information in the text, and the like, and embodiments of the present invention are not particularly limited. Or, simultaneously, performing feature extraction on videos with different resolutions and videos with different durations in a user access record by using a video image recognition processing method, a video character recognition processing method and a voice recognition processing method to obtain video image feature information, video character feature information and voice feature information used for representing user preference, wherein the video image feature information may include shapes of articles in the images, colors of the articles, the number of the articles and the like, and the embodiment of the invention is not specifically limited; the video text characteristic information may be information such as entities, keywords and the like contained in the text, and the embodiment of the present invention is not particularly limited; the voice feature information is information obtained by performing feature extraction on information such as entities, keywords, and the like after voice recognition, and the embodiment of the present invention is not particularly limited. The current execution end performs classification processing on the obtained feature information to obtain user historical access classification information used for representing user preference, and the classification processing may adopt at least one of a support vector machine model, a neural network model, a clustering model and the like, which is not specifically limited in the embodiment of the present invention. The user historical access classification information representing the user preference can be classified according to product types, such as living goods, fresh goods, clothes and the like; the services may be classified according to service types, such as a housekeeping service, a recruitment service, a rental service, a medical service, a financial service, and the like, and the embodiment of the present invention is not particularly limited.
Compared with the prior art that a large amount of information is recalled first and then screened and sorted, the information pushing method provided by the embodiment of the invention arranges the information to be pushed in different display types based on the first information quantity and the information arrangement rule displayed in each webpage to obtain the information arrangement result in each webpage; determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result; and acquiring target information to be pushed based on the information number and the second information quantity, and pushing the target information to be pushed according to the information arrangement result of the target webpage, so that a large amount of information to be pushed does not need to be recalled in advance, and only the information to be pushed matched with the target webpage needs to be recalled, thereby greatly reducing the quantity of real recall information and improving the performance of a search pushing system. In addition, because the information does not need to be recalled in advance and screened, the quantity of the information to be pushed is not limited when the information is pushed and displayed to the user, and the performance of the search recommendation system is further improved.
As an implementation of the method shown in fig. 1, an embodiment of the present invention provides an information pushing apparatus, and as shown in fig. 6, the apparatus includes:
the information arrangement module 61 is configured to arrange the information to be pushed in different display types based on the first information quantity and the information arrangement rule displayed in each web page, so as to obtain an information arrangement result in each web page;
a determining module 62, configured to determine, based on the information arrangement result, an information number and a second information amount of the information to be pushed in a target webpage;
and the pushing module 63 is configured to obtain the target information to be pushed based on the information number and the second information quantity, and push the target information to be pushed according to the information arrangement result of the target webpage.
Further, the information arrangement rule includes an arrangement method and an arrangement order; the information arranging module 61 is further configured to:
arranging the information to be pushed one by one according to the arrangement method and the arrangement sequence to obtain an information arrangement sequence;
and dividing the information arrangement sequence according to pages based on the first information quantity displayed in each webpage to obtain the information arrangement result in each webpage.
Further, the pushing module 63 is further configured to:
numbering the information to be pushed in the information arrangement sequence according to the display types respectively;
determining the corresponding information arrangement result in the target webpage as a target information arrangement result;
and inquiring the information number and the second information quantity of the information to be pushed matched with the target webpage from the target information arrangement result.
Further, the pushing module 63 is further configured to:
determining a paging coefficient of the information to be pushed based on the second information quantity;
if the information number and the paging coefficient are in an integral multiple relation, determining the integral multiple as a paging number to be inquired, and acquiring the target information to be pushed of the second information quantity from the paging number; or the like, or, alternatively,
if the information number and the paging coefficient are in a non-integral multiple relationship, determining the value of the integer division part between the information number and the paging coefficient as a first paging number to be inquired, and determining a tail paging number to be inquired based on the first paging number; and respectively acquiring the target information to be pushed from the first page number and the tail page number.
Further, the pushing module 63 is further configured to:
calculating the value of the non-integer division part between the information number and the paging coefficient;
determining a first value interval and a second value interval based on the numerical value of the non-integer part and the paging coefficient;
and acquiring first paging target information to be pushed matched with the first value interval from the first paging number, and acquiring tail paging target information to be pushed matched with the second value interval from the tail paging number.
Further, the apparatus further comprises a rule determining module configured to:
determining a display type of information to be pushed, wherein the display type comprises at least one of pictures, characters, a combination of the pictures and the characters, videos with different resolutions and videos with different durations;
determining a proportion value of the display type in all historical access types based on a historical access record of a user, and determining an information arrangement rule of the information to be pushed based on the proportion value; or the like, or, alternatively,
and determining the information arrangement rules of the different types of information to be pushed based on a preset proportion value.
The device further comprises an information to be pushed determining module, which is used for extracting the characteristics of the historical access records of the user by adopting at least one of a picture recognition processing method, a character recognition processing method, a video image recognition processing method, a video character recognition processing method and a voice recognition processing method to obtain characteristic information for representing the preference of the user;
classifying the characteristic information to obtain user historical access classification information used for representing user preference;
and determining the information to be pushed based on the user historical access classification information.
Compared with the prior art that a large amount of information is recalled first and then screened and sorted, the information pushing device provided by the embodiment of the invention arranges the information to be pushed in different display types based on the first information quantity and the information arrangement rule displayed in each webpage to obtain the information arrangement result in each webpage; determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result; and acquiring target information to be pushed based on the information number and the second information quantity, and pushing the target information to be pushed according to the information arrangement result of the target webpage, so that a large amount of information to be pushed does not need to be recalled in advance, and only the information to be pushed matched with the target webpage needs to be recalled, thereby greatly reducing the quantity of real recall information and improving the performance of a search pushing system. In addition, because the information does not need to be recalled in advance and screened, the quantity of the information to be pushed is not limited when the information is pushed and displayed to the user, and the performance of the search recommendation system is further improved.
According to an embodiment of the present invention, a storage medium is provided, where at least one executable instruction is stored, and the computer executable instruction may execute the information pushing method in any of the above method embodiments.
Fig. 7 is a schematic structural diagram of a computer device according to an embodiment of the present invention, where the embodiment of the present invention does not limit the specific implementation of the computer device.
As shown in fig. 7, the computer apparatus may include: a processor (processor) 702, a Communications Interface 704, a memory 706, and a communication bus 708.
Wherein: the processor 702, communication interface 704, and memory 706 communicate with each other via a communication bus 708.
A communication interface 704 for communicating with network elements of other devices, such as clients or other servers.
The processor 702 is configured to execute the program 710, and may specifically execute relevant steps in the above data processing method embodiment.
In particular, the program 710 may include program code comprising computer operating instructions.
The processor 702 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement an embodiment of the present invention. The computer device includes one or more processors, which may be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
The memory 706 stores a program 710. The memory 706 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 710 may specifically be used to cause the processor 702 to perform the following operations:
arranging information to be pushed of different display types based on the first information quantity and the information arrangement rule displayed in each webpage to obtain an information arrangement result in each webpage;
determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result;
and acquiring target information to be pushed based on the information number and the second information quantity, and pushing the target information to be pushed according to the information arrangement result of the target webpage.
It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method for pushing information is characterized by comprising the following steps:
arranging information to be pushed of different display types based on the first information quantity and the information arrangement rule displayed in each webpage to obtain an information arrangement result in each webpage;
determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result;
and acquiring target information to be pushed based on the information number and the second information quantity, and pushing the target information to be pushed according to the information arrangement result of the target webpage.
2. The method according to claim 1, wherein the information arrangement rule includes an arrangement method and an arrangement order;
the method for arranging different types of information to be pushed based on the first information quantity and the information arrangement rule displayed in each webpage to obtain the information arrangement result in each webpage comprises the following steps:
arranging the information to be pushed one by one according to the arrangement method and the arrangement sequence to obtain an information arrangement sequence;
and dividing the information arrangement sequence according to pages based on the first information quantity displayed in each webpage to obtain the information arrangement result in each webpage.
3. The method according to claim 2, wherein the determining the information number and the second information amount of the information to be pushed in the target webpage based on the information arrangement result comprises:
numbering the information to be pushed in the information arrangement sequence according to the display types respectively;
determining the corresponding information arrangement result in the target webpage as a target information arrangement result;
and inquiring the information number and the second information quantity of the information to be pushed matched with the target webpage from the target information arrangement result.
4. The method according to claim 1, wherein the obtaining target information to be pushed based on the information number and the information quantity to be pushed comprises:
determining a paging coefficient of the information to be pushed based on the second information quantity;
if the information number and the paging coefficient are in an integral multiple relation, determining the integral multiple as a paging number to be inquired, and acquiring the target information to be pushed of the second information quantity from the paging number; or the like, or, alternatively,
if the information number and the paging coefficient are in a non-integral multiple relationship, determining the value of the integer division part between the information number and the paging coefficient as a first paging number to be inquired, and determining a tail paging number to be inquired based on the first paging number; and respectively acquiring the target information to be pushed from the first page number and the tail page number.
5. The method according to claim 4, wherein the obtaining the target information to be pushed from the first page number and the last page number respectively comprises:
calculating the value of the non-integer division part between the information number and the paging coefficient;
determining a first value interval and a second value interval based on the numerical value of the non-integer part and the paging coefficient;
and acquiring first paging target information to be pushed matched with the first value interval from the first paging number, and acquiring tail paging target information to be pushed matched with the second value interval from the tail paging number.
6. The method according to claim 1, wherein before arranging the different types of information to be pushed based on the first information amount and the information arrangement rule displayed in each webpage, the method further comprises:
determining a display type of information to be pushed, wherein the display type comprises at least one of pictures, characters, a combination of the pictures and the characters, videos with different resolutions and videos with different durations;
determining a proportion value of the display type in all historical access types based on a historical access record of a user, and determining an information arrangement rule of the information to be pushed based on the proportion value; or the like, or, alternatively,
and determining the information arrangement rules of the different types of information to be pushed based on a preset proportion value.
7. The method of claim 6, wherein prior to determining the display type of the information to be pushed, the method further comprises:
performing feature extraction on the user historical access record by adopting at least one of a picture recognition processing method, a character recognition processing method, a video image recognition processing method, a video character recognition processing method and a voice recognition processing method to obtain feature information for representing user preference;
classifying the characteristic information to obtain user historical access classification information used for representing user preference;
and determining the information to be pushed based on the user historical access classification information.
8. An apparatus for pushing information, comprising:
the information arrangement module is used for arranging the information to be pushed in different display types based on the first information quantity and the information arrangement rule displayed in each webpage to obtain the information arrangement result in each webpage;
the determining module is used for determining the information number and the second information quantity of the information to be pushed in the target webpage based on the information arrangement result;
and the pushing module is used for acquiring the target information to be pushed based on the information number and the second information quantity and pushing the target information to be pushed according to the information arrangement result of the target webpage.
9. A storage medium, wherein at least one executable instruction is stored in the storage medium, and the executable instruction performs an operation corresponding to the information pushing method according to any one of claims 1 to 7.
10. A computer device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface are communicated with each other through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the information pushing method according to any one of claims 1-7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211425858.3A CN115757948A (en) | 2022-11-15 | 2022-11-15 | Information pushing method and device, storage medium and computer equipment |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211425858.3A CN115757948A (en) | 2022-11-15 | 2022-11-15 | Information pushing method and device, storage medium and computer equipment |
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| CN115757948A true CN115757948A (en) | 2023-03-07 |
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| CN202211425858.3A Pending CN115757948A (en) | 2022-11-15 | 2022-11-15 | Information pushing method and device, storage medium and computer equipment |
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| Country | Link |
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| CN (1) | CN115757948A (en) |
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