CN115718635A

CN115718635A - Information differentiation display method and device and electronic equipment

Info

Publication number: CN115718635A
Application number: CN202211460770.5A
Authority: CN
Inventors: 占旭鹏; 王冠华; 钟伟坚
Original assignee: Alibaba China Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2022-11-17
Filing date: 2022-11-17
Publication date: 2023-02-28

Abstract

The embodiment of the specification provides an information differentiation display method and device and electronic equipment. The method comprises the following steps: receiving an information acquisition request aiming at a target page, which is initiated by a client through a target channel; the information acquisition request comprises a channel identifier of the target channel and a page identifier of the target page; acquiring complete page information corresponding to the target page based on the page identification, and acquiring a differential display scheme corresponding to the target channel based on the channel identification; matching differential information corresponding to the target channel from the complete page information by using the differential information scheme; the differentiation information comprises part or all of page information; and sending the differentiation information to the client so that the client displays the differentiation information on an information display page of the target channel.

Description

Information differentiation display method and device and electronic equipment

Technical Field

The embodiment of the specification relates to the technical field of internet, in particular to an information differentiation display method and device and electronic equipment.

Background

With the development of the internet, competition among different applications is more and more intense, and operators of various applications often improve the coverage of application users by accessing multiple channels.

In the related art, when a user accesses services provided by the same application through different channels, the displayed service interface and information in the interface are the same.

Disclosure of Invention

The embodiment of the specification provides an information differentiation display method and device and electronic equipment.

According to a first aspect of embodiments of the present specification, there is provided an information differentiation display method, the method including:

receiving an information acquisition request aiming at a target page, which is initiated by a client through a target channel; the information acquisition request comprises a channel identifier of the target channel and a page identifier of the target page;

acquiring complete page information corresponding to the target page based on the page identification, and acquiring a differential display scheme corresponding to the target channel based on the channel identification;

matching differential information corresponding to the target channel from the complete page information by using the differential information scheme; the differentiated information comprises part or all of page information;

and sending the differentiation information to the client so that the client displays the differentiation information on an information display page of the target channel.

Optionally, the target channels include a first type channel and a second type channel;

the differential display scheme corresponding to the first type channel comprises matched partial page information;

and the differential display scheme corresponding to the second type channel comprises matching of all page information.

Optionally, the total page information is compared with part of the page information, and the multi-display information includes key information related to the service provided by the target page.

Optionally, the service includes community group buying, the target page includes an order list page, and the key information includes historical orders beyond a preset time length.

Optionally, the service includes community group buying, the target page includes an order confirmation page, and the key information includes a notification message.

Optionally, the service includes a community group purchase, the target page includes a commodity detail page, and the key information includes a menu recommendation.

Optionally, the service includes community group buying, the target page includes an order detail page, and the key information includes a real-time logistics track.

According to a second aspect of embodiments of the present specification, there is provided an information differentiation showing device, the device comprising:

the receiving unit is used for receiving an information acquisition request aiming at a target page, which is initiated by a client through a target channel; the information acquisition request comprises a channel identifier of the target channel and a page identifier of the target page;

the acquisition unit is used for acquiring complete page information corresponding to the target page based on the page identifier and acquiring a differential display scheme corresponding to the target channel based on the channel identifier;

the matching unit is used for matching the differential information corresponding to the target channel from the complete page information by using the differential information scheme; the differentiation information comprises part or all of page information;

and the display unit is used for sending the differential information to the client so that the client can display the differential information on an information display page of the target channel.

Optionally, the total page information is compared with the partial page information, and the information that is displayed more includes key information related to the service provided by the target page.

Optionally, the service includes community group buying, the target page includes an order list page, and the key information includes historical orders beyond a preset duration.

Optionally, the service includes community group buying, the target page includes a commodity detail page, and the key information includes a menu recommendation.

According to a third aspect of embodiments herein, there is provided an electronic apparatus including:

a processor;

a memory for storing processor-executable instructions;

wherein, the processor is configured to any one of the above information differentiation display methods.

According to a fourth aspect of the embodiments of the present specification, there is provided a computer-readable storage medium, where instructions of the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform any one of the foregoing information differentiation presentation methods.

The embodiment of the specification provides an information differentiation display scheme, and the differentiation display scheme is set for different channels, so that part or all page information can be displayed in a differentiation mode when different clients display information through different channels.

Drawings

Fig. 1 is a schematic diagram of an architecture of an information differentiation display system according to an embodiment of the present disclosure;

fig. 2 is a flowchart of an information differentiation display method provided in an embodiment of the present specification;

FIG. 3 is a schematic diagram of historical order guidance provided by one embodiment of the present description;

fig. 4 is a schematic diagram of logistics information push guidance provided in an embodiment of the present specification;

FIG. 5 is a schematic illustration of recipe guidance provided by an embodiment of the present description;

FIG. 6 is a schematic diagram of logistics trajectory guidance provided by one embodiment of the present description;

fig. 7 is a hardware structure diagram of an information differentiation display apparatus provided in an embodiment of the present specification;

fig. 8 is a block diagram of an information differentiation display apparatus according to an embodiment of the present disclosure.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. The following description refers to the accompanying drawings in which the same numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with this description. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the specification, as detailed in the appended claims.

The terminology used in the description herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the description. As used in this specification and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It should be understood that although the terms first, second, third, etc. may be used herein to describe various information, these information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, the first information may also be referred to as second information, and similarly, the second information may also be referred to as first information, without departing from the scope of the present specification. The word "if" as used herein may be interpreted as "at" \8230; "or" when 8230; \8230; "or" in response to a determination ", depending on the context.

Please refer to the schematic structural diagram of the information differentiation display system shown in fig. 1, in which various network nodes can communicate information via a network, and then complete interaction and data processing. The system may include an operations server 105 in data communication with one or more clients 106 via a network 112, and a database 115 that may be integrated with the operations server 105 or separate from the operations server 105. The operation server 105 may correspond to a service platform of a specific usage scenario, for example, a service platform of a community group purchase.

Each network 112 may include wired or wireless telecommunication devices through which network devices on which clients 106 are based may exchange data. For example, each network 112 may include a local area network ("LAN"), a wide area network ("WAN"), an intranet, the internet, a mobile phone network, a Virtual Private Network (VPN), a cellular or other mobile communication network, bluetooth, NFC, or any combination thereof. In the discussion of the exemplary embodiments, it should be understood that the terms "data" and "information" may be used interchangeably herein to refer to text, images, audio, video, or any other form of information that may be present in a computer-based environment.

The network device on which each client 106 is based may include a device having a communication module capable of sending and receiving data via the network 112. For example, the network devices on which each client 106 is based may include a server, desktop computer, laptop computer, tablet computer, smart phone, handheld computer, personal digital assistant ("PDA"), or any other wired or wireless processor-driven device. In the exemplary embodiment depicted in fig. 1, the network device on which the client 106 is based may be operated by an end user or consumer, a possible transaction counter-party user, a publisher of the social networking system, and an operator awaiting payment, respectively.

A user (including an individual or organization) may view, download, upload, or otherwise access a file or web page via a variety of channels, such as a web browser application or a standalone application.

A web browser application, or a stand-alone application, may interact with a web server (or other server, such as a payment platform, etc.) connected to network 112.

The network device on which each client 106 is based may incorporate the digital wallet application module in software or hardware, or even a combination of software and hardware. The digital wallet may encompass any application, hardware, software, or process used by the client 106 to assist the client in completing a purchase transaction. The digital wallet may be separate from, may interact with, or may be embodied as a companion application to a web browser application. As a companion application, the digital wallet executes within a web browser application. That is, the digital wallet may be an application embedded in a web browser application. If the digital wallet is separate from the web browser application, the digital wallet may access the network 112 via any available communication technology.

The different clients may be mutually counterparties. Any of the counterparties of a transaction may represent an individual or an organization. The data/relations to be read or the processes to be performed involved in the transaction/payment process at this time may need to be obtained from the connected database 115, and the data/relations to be written or the processing results involved in the transaction/payment process may need to be obtained from the connected database 115.

In fig. 1, the computing device 103 may be in an integrated or separate relationship with the operations server 105, in particular in the latter case, and may be connected generally via an internal or private network, or also via an encrypted public network. In particular, when in an integrated relationship, it is possible to use a connection in the form of a more efficient internal bus with a faster transmission speed. The computing device 103, when in an integrated or discrete relationship, may access the database 115 directly (not shown) or through the operations server 105.

Suitably programmed, the computer means 103 are adapted to control the implementation of the methods described herein by means of such instructions. In particular, when in an integrated relationship, transactions processed by the computer device 103 may be regarded as processing by the operation server 105 without being particularly distinguished.

Please refer to fig. 2, which is a flowchart illustrating an embodiment of a method for displaying information differentiation provided by the present specification, the method includes:

step 210: receiving an information acquisition request aiming at a target page, which is initiated by a client through a target channel; the information acquisition request comprises a channel identifier of the target channel and a page identifier of the target page;

step 220: acquiring complete page information corresponding to the target page based on the page identification, and acquiring a differential display scheme corresponding to the target channel based on the channel identification;

step 230: matching differential information corresponding to the target channel from the complete page information by using the differential information scheme; the differentiated information comprises part or all of page information;

step 240: and sending the differentiation information to the client so that the client displays the differentiation information on an information display page of the target channel.

In this specification, a client may refer to a client device in hardware, such as a desktop computer, a laptop computer, a tablet computer, a smart phone, a handheld computer, a personal digital assistant ("PDA"), or any other wired or wireless processor-driven device.

The client can also refer to an application client on software, such as an electronic wallet APP, an instant messaging APP, an e-commerce shopping APP, a social APP and the like.

The client may also be a client with a combination of software and hardware, for example, a smart phone installed with an electronic wallet APP, an instant messaging APP, an e-commerce shopping APP, a social APP, and the like.

In practical application, a client may initiate an information acquisition request for a target page to a server. The server here may include a server responding to the information acquisition request of the client, a server cluster, or a cloud platform constructed based on the server cluster.

In order to realize a differentiated information display scheme, different channels are provided with the differentiated display scheme, so that part or all of page information can be displayed in a differentiated manner when different clients display information through different channels.

The target channels herein may include a first type of channel and a second type of channel; the differential display scheme corresponding to the first type channel comprises matched partial page information; and the differential display scheme corresponding to the second type channel comprises matching of all page information.

In this specification, the total page information is compared with the partial page information, and the information that is displayed more includes key information related to the service provided by the target page.

In this specification, the services may include, but are not limited to, e-commerce shopping, take-away ordering, community group buying, and the like, in an internet-based scenario.

In the following, taking a service scenario of community group purchase as an example, the information differentiation presentation of different channels is introduced through historical order guidance, logistics information push guidance, menu guidance and logistics track guidance in the specification.

Referring to the schematic diagram of historical order guidance shown in fig. 3, the target page may include an order list page, and the key information includes historical orders beyond a preset time period.

As shown in fig. 3, the differentially presented information can be visually seen by comparing the first type channel (the first channel in fig. 3) and the second type channel (the second channel in fig. 3).

When a client accesses an order list page of community group purchase through a first channel, the client can only display historical orders within a preset time length (namely the orders in the latest month in the drawing); also, a

notification

31 or 32 may be displayed in the order listing page, both of which may prompt the user that the order may go to the second channel for more than a month to view.

When the client accesses the order list page of the community group purchase through the second channel, the client can display not only historical orders within the preset time length (namely, the orders in the last month in the drawing) but also key information 33 outside the preset time length, namely, the historical orders outside the last month in the drawing.

Through the mode of differential display of the historical orders, the user can be guided to use the second channel more, so that the channel user number of the second channel is increased.

Please refer to fig. 4, which is a schematic diagram of a logistics information push guide in this specification, where the target page includes an order confirmation page, and the key information includes a notification message.

As shown in fig. 4, the differentially presented information can be visually seen by comparing the first type channel (the first channel in fig. 4) and the second type channel (the second channel in fig. 4).

When the client accesses the confirmation order page of the community group purchase through the first channel, it can display a notice 41, and the notice 31 can prompt to go to the second channel to place an order and enjoy the real-time push of the logistics information.

When the client accesses the order list page of the community group purchase through the second channel, the client can not only display the order determining page (not shown in the figure), but also the server can push the real-time logistics information 42 to the client through the second channel.

Therefore, when orders are placed through the second channel, nodes such as commodity delivery, arrival at a self-service point, sign-in, refund and the like can all tell a user through a push mode, the user can know commodity states in time conveniently, and the user use experience is improved.

In conclusion, the users can be guided to use the second channel more by the differentiated display mode of the logistics information, so that the channel user number of the second channel is increased.

Please refer to fig. 5, which is a schematic diagram of menu guidance in this specification, where the target page includes a goods detail page, and the key information includes menu recommendations.

As shown in fig. 5, the differentially presented information can be visually seen by comparing the first type channel (the first channel in fig. 5) and the second type channel (the second channel in fig. 5).

When a client accesses a commodity detail page of community group purchase through a first channel, the client can display description information related to tomatoes, such as pictures, prices, sales volumes and the like; also, a notification 51 may be displayed in the item detail page, which notification 51 may prompt the user to go to a second channel to view the recipe.

When the client accesses the commodity detail page of the community group purchase through the second channel, the description information related to the tomatoes can be displayed, and the menu recommendation 52 related to the tomatoes can be additionally displayed. The detailed information, cooking steps, videos and the like of the menu can be checked by clicking any menu, and related side dishes can be displayed on the left side of the current menu for the user to purchase quickly.

When the user buys the dishes, the user buys the dishes corresponding to the specific dishes many times, so that menu recommendation is very convenient for the user, the user can quickly select the needed commodities to order, and the making method can be known according to the detailed information of the menu.

Through the mode of differential display of commodity details, the user can be guided to use the second channel more, so that the channel user number of the second channel is increased.

Please refer to fig. 6, which shows a schematic diagram of logistics trajectory guidance in this specification, where the destination page includes an order detail page, and the key information includes a real-time logistics trajectory.

As shown in fig. 6, the differentially presented information can be visually seen by comparing the first type channel (the first channel in fig. 6) and the second type channel (the second channel in fig. 6).

When the client accesses the order detail page of the community group purchase through the first channel, the client can display order detail information such as commodity state (in delivery in fig. 6), estimated delivery time, receiving information (receiver, contact, pick-up point, etc. in fig. 6), commodity information; and a notice 61 can be displayed in the order detail page, and the notice 61 can prompt the user that the current first channel cannot view the real-time logistics information and recommend the second channel to view the real-time logistics track.

When the client accesses the order detail page of the community group purchase through the second channel, the client can display not only the order detail information, but also additionally display the real-time logistics track 62, wherein the real-time logistics information 62 can include a map, the real-time logistics track of a driver for delivering goods, the real-time distance between the driver and a self-service point and other information.

Through the display of the real-time logistics track, the current commodity position and other logistics information, the expectation is given to the user in advance, and the user can conveniently estimate the arrival time of the commodity.

Therefore, the users can be guided to use the second channel more by the differential display mode of the real-time logistics track, so that the channel user number of the second channel is increased.

Corresponding to the embodiment of the information differentiation display method, the specification also provides an embodiment of an information differentiation display device. The device embodiments may be implemented by software, or by hardware, or by a combination of hardware and software. In the case of software implementation, as a logical device, a corresponding computer program in the nonvolatile memory is read into the memory by a processor of the device where the device is located and executed. In terms of hardware, as shown in fig. 7, the hardware structure diagram of the device where the information differentiation display apparatus is located in this specification is shown, except for the processor, the network interface, the memory, and the nonvolatile memory shown in fig. 7, the device where the apparatus is located in the embodiment usually displays actual functions according to the information differentiation, and may further include other hardware, which is not described again.

Referring to fig. 8, a block diagram of an information differentiation display apparatus provided in an embodiment of the present disclosure corresponds to the embodiment shown in fig. 2, and the apparatus includes:

the receiving unit 810 receives an information acquisition request for a target page, which is initiated by a client through a target channel; the information acquisition request comprises a channel identifier of the target channel and a page identifier of the target page;

an obtaining unit 820, configured to obtain complete page information corresponding to the target page based on the page identifier, and obtain a differential display scheme corresponding to the target channel based on the channel identifier;

the matching unit 830 matches the differential information corresponding to the target channel from the complete page information by using the differential information scheme; the differentiated information comprises part or all of page information;

the display unit 840 sends the differentiation information to the client, so that the client displays the differentiation information on an information display page of the target channel.

In an exemplary embodiment, the target channels include a first type of channel and a second type of channel;

the differential display scheme corresponding to the first type channel comprises matching of part of all page information;

the differential display scheme corresponding to the second type channel comprises matching of all page information.

In an exemplary embodiment, the full page information is compared with the partial page information, and the multi-exposure information includes key information related to the service provided by the target page.

In an exemplary embodiment, the service includes community group buying, the target page includes an order list page, and the key information includes historical orders beyond a preset duration.

In an exemplary embodiment, the service comprises a community group purchase, the target page comprises a confirmation order page, and the key information comprises a notification message.

In an exemplary embodiment, the service comprises community group buying, the target page comprises a goods detail page, and the key information comprises a menu recommendation.

In an exemplary embodiment, the service includes community group buying, the target page includes an order details page, and the key information includes a real-time logistics trajectory.

The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. A typical implementation device is a computer, which may take the form of a personal computer, laptop computer, cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation device, email messaging device, game console, tablet computer, wearable device, or a combination of any of these devices.

The specific details of the implementation process of the functions and actions of each unit in the above device are the implementation processes of the corresponding steps in the above method, and are not described herein again.

For the device embodiments, since they substantially correspond to the method embodiments, reference may be made to the partial description of the method embodiments for relevant points. The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution in the specification. One of ordinary skill in the art can understand and implement it without inventive effort.

Fig. 8 above describes the internal functional modules and the structural schematic of the information differentiation display apparatus, and the substantial execution subject may be an electronic device, including:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to execute any of the above embodiments of the information differentiation presentation method.

In the above embodiments of the electronic device, it should be understood that the Processor may be a Processing Unit (CPU), and may also be other general-purpose processors, digital Signal Processors (DSP), application Specific Integrated Circuits (ASIC), and so on. The general-purpose processor may be a microprocessor, or the processor may be any conventional processor, and the aforementioned memory may be a read-only memory (ROM), a Random Access Memory (RAM), a flash memory, a hard disk, or a solid state disk. The steps of a method disclosed in connection with the embodiments of the present invention may be directly implemented by a hardware processor, or may be implemented by a combination of hardware and software modules in the processor.

In addition, the present specification further provides a computer-readable storage medium, where instructions of the computer-readable storage medium, when executed by a processor of an electronic device, may enable the electronic device to perform any one of the embodiments of the information differentiation display method described above.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the embodiment of the electronic device, since it is substantially similar to the embodiment of the method, the description is simple, and for relevant points, reference may be made to part of the description of the embodiment of the method.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This specification is intended to cover any variations, uses, or adaptations of the specification following, in general, the principles of the specification and including such departures from the present disclosure as come within known or customary practice within the art to which the specification pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the specification being indicated by the following claims.

It will be understood that the present description is not limited to the precise arrangements described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present description is limited only by the appended claims.

Claims

1. An information differentiation display method, the method comprising:

2. The method of claim 1, the target channels comprising a first type of channel and a second type of channel;

3. The method of claim 1, wherein the full page information is compared to the partial page information, and the multi-exposure information includes key information related to a service provided by the target page.

4. The method of claim 3, the service comprising a community group purchase, the target page comprising an order list page, the key information comprising historical orders outside a preset length of time.

5. The method of claim 3, the service comprising community group buying, the target page comprising a confirmation order page, the key information comprising a notification message.

6. The method of claim 3, the service comprising community group buying, the target page comprising a goods details page, the key information comprising recipe recommendations.

7. The method of claim 3, the service comprising community group buying, the target page comprising an order details page, the key information comprising a real-time logistics trail.

8. An information-differentiation presentation device, the device comprising:

the matching unit is used for matching the differential information corresponding to the target channel from the complete page information by using the differential information scheme; the differentiated information comprises part or all of page information;

9. An electronic device, comprising:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to perform the method of any of the above claims 1-7.

10. A computer-readable storage medium whose instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of any of claims 1-7.