CN115714870A - Multimedia content publishing method, multimedia content interaction method and multimedia content publishing device - Google Patents

Abstract

The invention discloses a method for publishing multimedia content, an interactive method and a device, wherein the publishing method comprises the following steps: acquiring multimedia content to be issued by a first user, and displaying the multimedia content editing area and a virtual resource editing area associated with the multimedia content; and configuring the attribute of the virtual resource and the distribution condition of the virtual resource in the virtual resource editing area, associating the multimedia content with the virtual resource, and publishing the multimedia content and the associated virtual resource, wherein the virtual resource is shared by at least one second user meeting the distribution condition after being published. The method realizes the association of the virtual resources in the released multimedia content, and shares the associated virtual resources to other users meeting the distribution conditions when releasing the virtual resources, thereby increasing the interaction between the viewing user and the author, improving the activity of the viewing user and meeting different requirements of the author.

Description

Multimedia content publishing method, interaction method and device

Technical Field

The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for publishing multimedia content, and a method and an apparatus for interacting multimedia content.

Background

With the update of network technologies and the use of smart phones, more and more users begin to produce and distribute multimedia contents, for example, shoot and upload short videos.

In the prior art, there are two main ways for issuing virtual resources, one of which is to issue an instant messaging page, but the way is limited to the propagation among limited people, such as based on the friend relationship, or on the premise of being located in the same group or discussion group, and the audience needs to switch between a multimedia issuing platform and an instant messaging platform; another is distribution by the multimedia distribution platform, but this approach lacks direct interaction between the multimedia content author and the audience. Therefore, the method for publishing multimedia content in the prior art cannot meet the requirements of the author of the multimedia content.

Disclosure of Invention

In order to solve the technical problems and meet the requirements of multimedia content authors, the application discloses a method, an interactive method, a device and an electronic device for publishing multimedia content, and specifically discloses the following technical scheme:

in a first aspect, a method for publishing multimedia content is disclosed, the method comprising: acquiring multimedia content to be issued by a first user; displaying a multimedia content editing area and a virtual resource editing area associated with the multimedia content; configuring the attribute of the virtual resource and the allocation condition of the virtual resource in the virtual resource editing area, associating the multimedia content with the virtual resource, wherein the virtual resource is used for allocating to at least one second user according to the allocation condition after the multimedia content is issued; and publishing the multimedia content and the associated virtual resource, wherein the virtual resource is shared by at least one second user meeting the distribution condition after being published.

Optionally, in a possible implementation manner of the first aspect, the obtaining of the multimedia content to be released by the first user includes: responding to the end of the target game play of the first user, and acquiring a game video clip of the target game play, wherein the game video clip carries game information of the first user in the target game play;

configuring the attribute of the virtual resource and the allocation condition of the virtual resource in the virtual resource editing area, and further comprising: displaying at least one virtual item acquired by a first user in a target game play in a virtual resource editing area based on the game information; in response to the operation of the first user, determining part or all of the virtual items as virtual resources in at least one virtual item, and allocating conditions of the virtual items.

Optionally, in another possible implementation manner of the first aspect, displaying, in a virtual resource editing region, at least one virtual item that is obtained by a first user in a target game match based on game information includes: recommending at least one virtual item acquired in the target game play to the first user in the virtual resource editing area based on the game information;

in response to a first trigger operation of a first user, determining some or all of the at least one virtual item as a virtual resource, including: and determining the virtual resource in response to the selection operation of the first user on the recommended acquired at least one virtual item.

Optionally, in another possible implementation manner of the first aspect, the obtaining of the multimedia content to be released by the first user includes: and generating multimedia content according to at least one screen recording segment of the live content of the first user.

Optionally, in another possible implementation manner of the first aspect, associating the multimedia content with the virtual resource includes: setting a control for adding virtual resources in an editing area of the multimedia content; and responding to the operation of clicking the control by the first user, and associating the configured attributes of the virtual resources and the distribution conditions of the virtual resources to the multimedia content.

Optionally, in another possible implementation manner of the first aspect, after the publishing the multimedia content and the associated virtual resource, the method further includes: responding to a second trigger operation of the first user, acquiring allocated virtual resources and/or virtual resources to be allocated in the virtual resources in real time, and displaying a virtual resource editing area; in response to the operation of the first user, the attribute of the virtual resource and/or the allocation condition of the virtual resource are adjusted.

Optionally, in another possible implementation manner of the first aspect, in response to a second trigger operation of the first user, acquiring, in real time, an allocated virtual resource and/or a virtual resource to be allocated in the virtual resource, and displaying a virtual resource editing area, further includes: displaying at least one virtual resource adjusting scheme in a virtual resource editing area based on the allocated virtual resources and/or the virtual resources to be allocated;

responding to the operation of the first user, adjusting the attribute of the virtual resource and/or the allocation condition of the virtual resource, and comprising the following steps: in response to the selection operation of the first user, a target adjustment scheme is determined in the adjustment scheme of the at least one virtual resource, and the attribute of the virtual resource and/or the allocation condition of the virtual resource are adjusted based on the target adjustment scheme.

Optionally, in another possible implementation manner of the first aspect, the allocation condition includes at least one of:

interaction behavior between at least one second user and the first user;

interaction behavior between at least one second user and the multimedia content;

interaction between two or more second users.

Optionally, in another possible implementation manner of the first aspect, the interaction behavior between the at least one second user and the first user includes: at least one second user has focused and/or favored the first user's behavior;

an interaction between at least one second user and the multimedia content, comprising: the time for at least one second user to watch the multimedia content reaches the preset time length;

an interaction between two or more second users, comprising: one of the two second users forwards or shares the multimedia content to the other user.

Optionally, in another possible implementation manner of the first aspect, after the interaction between the second user and the first user, or the multimedia content, or the second user, the method further includes: based on the interactive behavior, configuring the attribute of the virtual resource to be rewarded and the corresponding distribution condition in the virtual resource editing area, wherein the distribution condition is a second user of which the interactive behavior meets the reward condition; and issuing the reward virtual resource to the second user meeting the allocation condition.

In a second aspect, a multimedia content interaction method is also disclosed, and the method includes: acquiring multimedia content issued by a first user and virtual resources related to the multimedia content; and under the condition that the allocation condition of the virtual resources is met, responding to the trigger operation of the second user, and allocating the virtual resources to the second user.

Optionally, in a possible implementation manner of the second aspect, the method further includes: obtaining at least one interactive operation of a second user, the interactive operation comprising: at least one of an interaction with a first user, an interaction with multimedia content, and an interaction with another user; receiving and displaying the reward virtual resource issued by the first user in response to at least one interactive operation of the second user; and acquiring the reward virtual resource in response to the triggering operation of the second user.

In a third aspect, an apparatus for publishing multimedia content is further disclosed, the apparatus comprising:

the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring multimedia contents to be issued of a first user;

the display unit is used for displaying the multimedia content editing area and the virtual resource editing area associated with the multimedia content;

the configuration unit is used for configuring the attribute of the virtual resource and the allocation condition of the virtual resource in the virtual resource editing area, associating the multimedia content with the virtual resource, and allocating the virtual resource to at least one second user according to the allocation condition after the multimedia content is issued;

and the publishing unit is used for publishing the multimedia content and the associated virtual resources, wherein the virtual resources are shared by at least one second user meeting the distribution condition after being published.

In a fourth aspect, an interactive device for multimedia content is also disclosed, the device comprising:

the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring multimedia content issued by a first user and virtual resources related to the multimedia content;

and the allocation unit is used for responding to the trigger operation of the second user and allocating the virtual resource to the second user under the condition that the allocation condition of the virtual resource is met.

In a fifth aspect, an electronic device is disclosed that includes a processor and a memory, the memory coupled to the processor; wherein the memory has stored thereon computer-readable program instructions which, when executed by the processor, implement a method of publishing multimedia content as described above in the first aspect and various implementations of the first aspect; and the multimedia content interaction method of the second aspect and various implementation modes of the second aspect.

Furthermore, a computer-readable storage medium is disclosed, on which a computer program is stored, which, when being executed by a processor, implements a multimedia content distribution method according to the first aspect or any of the implementations of the first aspect, or a multimedia content interaction method according to the second aspect or any of the implementations of the second aspect.

According to the method and the device for releasing the multimedia content, disclosed by the invention, the attribute of the virtual resource and the allocation condition of the virtual resource are configured in the virtual resource editing area, the multimedia content and the virtual resource are associated, so that the virtual resource is associated in the released multimedia content, and the associated virtual resource is shared to other users meeting the allocation condition when the virtual resource is released, the interaction between a watching user and an author is increased, the liveness of the watching user is improved, and different requirements of the author are met.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.

Fig. 1 is a flowchart of a multimedia content distribution method according to an embodiment of the present invention;

fig. 2 is a schematic diagram of a multimedia content editing area according to an embodiment of the present invention;

fig. 3 is a schematic diagram of virtual resource publishing according to an embodiment of the present invention;

fig. 4A is a schematic diagram of virtual resource allocation in a game scene according to an embodiment of the present invention;

FIG. 4B is a flowchart of a method for configuring virtual resources corresponding to FIG. 4A according to an embodiment of the present invention;

fig. 5 is a flowchart of a multimedia content interaction method according to an embodiment of the present invention;

fig. 6 is a block diagram of a multimedia content distribution apparatus according to an embodiment of the present invention;

fig. 7 is a block diagram illustrating an interactive apparatus for multimedia content according to an embodiment of the present invention;

fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

The technical solutions of the present invention will be described clearly and completely with reference to the accompanying drawings, and it should be understood that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The term "including" and variations thereof as used herein is intended to be open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence of the functions performed by the devices, modules or units. In addition, references to "a", "an", and "the" modifications in the present disclosure are intended to be illustrative rather than limiting, and one of ordinary skill in the art will understand that "one or more" is intended unless the context clearly indicates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

The technical solution provided in this embodiment can be applied to a multimedia interaction system, and the system includes: the system comprises a server and at least one terminal device, wherein each terminal device corresponds to a user, and the server and each terminal device are communicated through a wireless network, such as a WLAN. In addition, the system may further include other devices and apparatuses, such as a switch, a router, and the like, which is not limited in this embodiment.

Optionally, the multimedia interaction system may also be referred to as a short video distribution platform, a multimedia distribution platform, and the like.

The terminal equipment is internally and pre-installed with an application APP, and the APP can be used for shooting, editing, issuing short videos and other multimedia streams. The user can issue media streams such as short videos, photos, voice videos and the like to the multimedia interaction system through the APP, and then the media streams are issued to the platform for other users to watch.

It is understood that, before the technical solutions disclosed in the embodiments of the present disclosure are used, the user information related to the present disclosure, such as user preference information, multimedia stream attribute information, etc., should be authorized in a proper manner according to relevant laws and regulations.

It should be understood that the above-mentioned processes of notifying and obtaining authorization of user information are merely illustrative and are not intended to limit the implementation of the present disclosure, and other ways of satisfying relevant laws and regulations may be applied to the implementation of the present disclosure.

An embodiment of the present application provides a method for publishing multimedia content, which is applied to the multimedia interaction system, and in particular, can be applied to any terminal device in the system, such as a mobile phone, a tablet computer, and the like, and as shown in fig. 1, the method specifically includes:

step 101: and acquiring multimedia content to be issued by a first user.

Among these, multimedia content includes, but is not limited to: video, short video, photo, text, voice, video, etc. media streams. And when the first user finishes editing the multimedia content to be released, the multimedia content can be obtained.

And, a manner of acquiring the multimedia content includes: and generating the multimedia content according to at least one screen recording segment of the live content of the first user. The at least one video segment may be a highlight segment of the entire live content or a segment combined from several segment clips. In addition, the form of the live content is not limited, and for example, the live content includes live room content, game live content, and the like.

Step 102: and displaying the multimedia content editing area and a virtual resource editing area associated with the multimedia content.

As shown in fig. 2, the multimedia content editing area is used for editing related information of the multimedia content to be distributed, such as adding a work description, selecting a cover page, disclosing options, a geographic location, synchronizing works, setting high levels, and the like.

Additionally, a virtual asset edit section associated with the multimedia content is used to edit virtual assets including, but not limited to, information such as red packs, game items/equipment, virtual chips, and the like. In fig. 2, taking the virtual resource as a video red packet as an example, when the user clicks the "add video red packet" control, the virtual resource editing area is displayed.

Step 103: and configuring the attribute of the virtual resource and the distribution condition of the virtual resource in the virtual resource editing area, and associating the multimedia content and the virtual resource.

The virtual resource is used for being distributed to at least one second user according to the distribution condition after the multimedia content is distributed. The attributes of the virtual resource include: virtual resource size, amount, issuance time, etc. The allocation condition of the virtual resource may be one or more conditions customized by the first user, which are used for limiting some users, or screening users (called second users) meeting one or more conditions, and sharing the virtual resource.

In one example, if the virtual resource is a video red packet, the attributes of the virtual resource include: the number of video red packages, the amount of the red packages, the issuing time, the number of people for grabbing the red packages and the like. After the attribute information of the virtual resources is edited, red packet distribution conditions are set, and the red packet distribution conditions can be determined according to the number of fans of the first user, the activity of the fans, the video playing time and other factors. For example, the video red packet issuing conditions are set as follows: among all users watching the video, the user who pays attention to the first user or joins in the fan group (lights up the fan lamp board) of the first user has the authority to melon and branch the red packet. If not, the watermelon is not classified into red packages. In addition, other allocation conditions may also be set, for example, in a period of time (for example, within 1 month), the current second user watches the number of videos published by the first user, for example, when the number of videos published by the first user within 1 month reaches more than half, it is determined that the user is a user with a higher activity, and the user has the right to enjoy the melon score red package.

And after the allocation condition is configured, returning to the previous page, namely returning to the multimedia content editing area, and completing the association setting between the multimedia content and the virtual resource.

Step 104: and publishing the multimedia content and the associated virtual resource, wherein the virtual resource is shared by at least one second user meeting the distribution condition after being published.

After the virtual resource is associated with the multimedia content to be published, receiving a publishing operation clicked by a first user, responding to the operation, publishing the multimedia content to a server, after the system receives the multimedia content, auditing the multimedia content, publishing the multimedia content to a platform, updating and playing the multimedia content on the terminal equipment of the first user, and displaying an icon of the associated virtual resource on a display screen.

For example, referring to fig. 3, after the multimedia content is published on the platform, the terminal device may display a red packet icon or a red packet pendant on the top left corner of the display page while playing the multimedia content. The red envelope icon or pendant is denoted by the reference numeral "10" in this example, and other users on the platform may click on the icon 10 to score the red envelope while viewing the multimedia content under the allocation conditions.

Optionally, the display interface shown in fig. 3 may further include other controls, such as a "friend", "dynamic", "home page", "plus" add control, and controls for forwarding, collecting, liking, music, and the like, and the content of the control displayed on the interface on the platform is not limited in this embodiment.

According to the method provided by the embodiment, the attribute of the virtual resource and the allocation condition of the virtual resource are configured in the virtual resource editing area, the multimedia content and the virtual resource are associated, the virtual resource is associated in the issued multimedia content, and the associated virtual resource is shared to other users meeting the allocation condition when the virtual resource is issued, so that the interaction between the watching user and the author is increased, the activity of the watching user is improved, and different requirements of the author are met.

In addition, the method is also suitable for all users watching the multimedia content, and is not limited to virtual resource distribution and melon scores of limited number of people, and is not limited to specific scenes such as chatting and the like. By configuring the video red packet distribution condition, users meeting the condition can distribute the virtual resource, so that more users are stimulated to reach the distribution condition, and the number of people is increased for the browsing amount of the multimedia content.

In another embodiment, based on a scene that the virtual resource is a resource such as a prop or an equipment in a game field process, as shown in fig. 4A and 4B, fig. 4A is a schematic diagram of virtual resource configuration in a game scene, and fig. 4B is a flowchart of a corresponding method for virtual resource configuration. Specifically, the method comprises the following steps:

step 1011: and responding to the end of the target game play participated by the first user, and acquiring a game video clip of the target game play, wherein the game video clip carries game information of the first user in the target game play.

Further, the game information includes game match content, game duration, at least one piece of virtual item/equipment information obtained in the game process, game success and failure and other data. The game video clip may be part or all of the video of the entire game and store such game information, game video clip, etc. in memory. Corresponding to (a) in fig. 4A, after the game play is finished, the first game video clip is acquired.

The step 103 specifically includes:

step 1031: and displaying at least one virtual item acquired by the first user in the target game play in the virtual resource editing area based on the game information.

And calling at least one virtual item obtained from the game information from the memory according to the game information in the step 1011, and displaying the at least one virtual item in the virtual resource editing area.

Optionally, in a specific embodiment, step 1031 specifically includes: and recommending at least one virtual item acquired in the target game aiming bureau to the first user in the virtual resource editing area based on the game information. For example, as shown in fig. 4A (b), some or all of the virtual items acquired in the last game play are displayed in the virtual resource editing area, such as guns, knives, equipment, clothes, skins, coins, and protection cards.

In addition, the following are also displayed on the virtual resource editing area: the virtual resource setting attribute and the allocation condition, such as but not limited to the number of items, item release time, item allocation condition 1, allocation condition 2, allocation condition 3, and the like, and the specific process of setting and configuring the release condition may be decided by the first user, which is not limited herein.

Step 1032: in response to the operation of the first user, determining part or all of the virtual items in the at least one virtual item as the virtual resource, and the allocation conditions of the virtual items.

The method specifically comprises the following steps: and responding to the recommended selection operation of the obtained at least one virtual item by the first user, and determining the virtual resource. For example, in the step 1031, the first user selects M virtual items from the N virtual items according to the presentation, where M is smaller than or equal to N, and M and N are both positive integers, and takes the M virtual items as the virtual resources based on the selection operation of the first user. As shown in (c) in fig. 4A, the first user selects guns, tools, clothes, skins, coins and protection cards from the virtual items in (b), and 6 items are used as virtual resources, and then after configuring the attributes and allocation conditions of the virtual resources, the virtual resources selected by the first user are displayed on the display interface, and the game video clip obtained in step 1011.

In the embodiment mode, the props in the game play are used as virtual resources and distributed to at least one second user, so that the number of users watching the game video and the activity of the users can be improved.

Optionally, in another embodiment, in step 103, the associating the multimedia content and the virtual resource specifically includes: setting a control for adding the virtual resource in an editing area of the multimedia content; and responding to the operation of clicking the control by the first user, and associating the configured attributes of the virtual resources and the allocation conditions of the virtual resources to the multimedia content. For example, in fig. 2, the first user clicks the "add video red pack" control, configures the virtual resource attribute, and associates the corresponding distribution condition to the multimedia content.

In addition, in the above embodiment, after publishing the multimedia content and the associated virtual resource, the method further includes: responding to a second trigger operation of the first user, acquiring allocated virtual resources and/or virtual resources to be allocated in the virtual resources in real time, and displaying a virtual resource editing area; and responding to the operation of the first user, and adjusting the attribute of the virtual resource and/or the allocation condition of the virtual resource.

The second trigger operation of the first user is an operation of updating the virtual resource in real time, for example, after the first user puts in the first video red packet, the first video red packet is reset according to the situation that at least one second user in the live broadcast room scores the video red packet in real time, for example, the amount of the added red packet, the number of distributed people and the hang-up time are added, and a second video red packet is generated. Specifically, the process of configuring and generating the second video red packet is the same as steps 102 and 103 in the foregoing embodiment, and reference is made to the description of the foregoing method embodiment, which is not repeated herein.

The embodiment realizes dynamic adjustment of the virtual resources, so that the quantity and the size of the virtual resources in the live broadcast room are kept, the number of users in the live broadcast room is maintained, and even more users are attracted to participate.

Further, the aforementioned responding to the second trigger operation of the first user, acquiring allocated virtual resources and/or virtual resources to be allocated in the virtual resources in real time, and displaying the virtual resource editing area, further includes: and displaying at least one adjusting scheme of the virtual resources in a virtual resource editing area based on the allocated virtual resources and/or the virtual resources to be allocated.

The adjustment scheme comprises the steps that the system can be freely set in advance, for example, information such as whether the money of the current red packet is added or not, the number of the melon seeds and the like is included; or may also include replacing a new video red packet, closing or undoing a current video red packet, etc.

In addition, correspondingly, the behavior based on the first user further includes: the terminal equipment responds to the selection operation of the first user, determines a target adjustment scheme in the adjustment schemes of the at least one virtual resource, and adjusts the attribute of the virtual resource and/or the distribution condition of the virtual resource based on the target adjustment scheme. The target adjustment scheme is determined by a selection operation of a first user, for example, if the first user selects to add a new video red packet, the adjustment scheme for adding the video red packet (that is, the target adjustment scheme) is called correspondingly and is displayed to the first user, so that the first user can adjust the attribute of the virtual resource and/or the allocation condition of the virtual resource in the virtual resource editing area.

Further, the allocation condition includes at least one of:

condition 1: interaction behavior between at least one second user and the first user;

condition 2: interaction behavior between at least one second user and the multimedia content;

condition 3: interaction between two or more of said second users.

Wherein the interaction between the at least one second user and the first user in the condition 1 includes: the at least one second user has focused and/or favored the behavior of the first user. For example, one or more second users perform operation behaviors such as praise, attention, comment and the like on the multimedia content in the process of watching the multimedia content; based on the behaviors of the second users, the behaviors can be sent to the terminal equipment through the server, so that the virtual resources are preferentially shared for the users.

The interaction behavior between the at least one second user and the multimedia content in condition 2 includes: the time for the at least one second user to watch the multimedia content reaches a preset time length; for example, the total duration of the current video is 60 seconds(s), and when the video is played to the 30 th time, the red packet robbing authority is started, the user watching the video is allowed to share the red packet, and all the second users meeting the requirement of watching the multimedia content for 30s have the authority to share the red packet; and if the current time for watching the video by the second user does not reach 30s, not opening the authority of the watermelon score red packet for the second user.

The interaction behavior between the two or more second users in condition 3, including: and one user of the two second users forwards or shares the multimedia content to the other user. For example, the user UE (user equipment) 1 forwards or shares the currently viewed short video to the UE2, or shares the currently viewed short video to other behaviors in other groups.

It should be understood that the above conditions 1 to 3 are only one or more behaviors of the second user, and may additionally include other interactive behaviors, or various combinations, intersections of the foregoing three interactive behaviors, such as condition 1 and condition 2, combination of condition 1 and condition 3, and the like.

Optionally, after the interaction between the second user and the first user, or between the multimedia content and the second user, the method further includes: based on the interactive behavior, configuring the attribute of the virtual resource to be rewarded and the corresponding distribution condition in the virtual resource editing area, wherein the distribution condition is a second user of which the interactive behavior meets the reward condition; and issuing the reward virtual resource to the second user meeting the allocation condition.

Correspondingly, at a receiving end, the receiving end is a terminal device corresponding to any second user, and the method further includes: obtaining at least one interactive operation of a second user, wherein the interactive operation comprises the following steps: at least one of an interactive behavior with the first user, an interactive behavior with the multimedia content, and an interactive behavior with other users; receiving and displaying the reward virtual resource issued by the first user in response to the at least one interactive operation of the second user; and responding to the triggering operation of the second user, and acquiring the reward virtual resource.

For example, after the UE1 shares the currently viewed short video to the UE2, when the UE2 views the short video content and reaches a certain condition (any one or more of conditions 1 to 3), the terminal device corresponding to the first user sets an award for the UE1, where the award may be in a manner of continuously allocating a new virtual resource to the UE1, for example, adding a new red packet or a virtual prop to the UE, and the UE1 clicks and receives the award virtual resource issued by the first user and acquires the virtual resource, thereby stimulating the UE1 to share the short video to more users, and increasing the number of viewers and the playing amount of the short video.

In the embodiment, virtual resources are rewarded for the second user based on the pushed interaction behavior of the second user, so that the propagation strength of the multimedia content is improved, and the popularity of the live broadcast room and the activity of the user are increased.

It should be noted that, in the process of configuring the allocation condition, the video and the virtual resource may be pushed to fans or other users on the platform based on the distribution algorithm, specifically, the distribution algorithm may be obtained based on big data statistics and a machine learning algorithm, and the present embodiment does not limit the adopted distribution algorithm and the manner of pushing the multimedia content.

In the embodiment, more users are motivated to watch videos by setting at least one distribution condition of the virtual resources and different distribution conditions, and the number of watching people and the playing amount of the videos are increased. In addition, the method can be applied to scenes such as video publishing, playing and game playing, and is not limited to scenes for issuing WeChat red packets of limited number of people, so that the scheme has wider application range and higher forwarding and spreading efficiency.

In addition, in another embodiment, as shown in fig. 5, there is also provided a multimedia content interaction method, which is applicable to a terminal device where any second user is located, and the interaction method includes:

step 105: the method comprises the steps of obtaining multimedia content issued by a first user and virtual resources related to the multimedia content.

Step 106: and responding to the triggering operation of a second user under the condition that the virtual resource allocation condition is met, and allocating the virtual resource to the second user.

Specifically, the second user clicks a control of the 'guaranty red package' on the terminal equipment of the second user, and obtains the amount in the red package; or acquiring virtual equipment or props in the game.

In addition, based on the interactive operation of the second user, the virtual resource can be awarded, and the specific process is described in the foregoing embodiment and is not described herein again.

An embodiment of the present invention further provides a device for publishing multimedia content, configured to implement the method for publishing multimedia content in the foregoing embodiment, and specifically, as shown in fig. 6, the device includes: an acquisition unit 601, a presentation unit 602, a configuration unit 603, and a distribution unit 604. The apparatus may further comprise other units or modules, such as a memory unit.

The obtaining unit 601 is configured to obtain a multimedia content to be published by a first user.

The presentation unit 602 is configured to present the multimedia content editing area and a virtual resource editing area associated with the multimedia content.

A configuration unit 603, configured to configure, in the virtual resource editing area, an attribute of a virtual resource and an allocation condition of the virtual resource, and associate the multimedia content and the virtual resource, where the virtual resource is used to allocate to at least one second user according to the allocation condition after the multimedia content is released.

The publishing unit 604 is configured to publish the multimedia content and the associated virtual resource, where the virtual resource is shared by at least one second user that meets the allocation condition after being published.

Optionally, in a specific implementation manner of this embodiment, the obtaining unit 601 is further configured to obtain a game video clip of the target game play in response to that the target game play participated by the first user is finished, where the game video clip carries game information of the first user in the target game play.

The display unit 602 is further configured to display, in the virtual resource editing area, at least one virtual item that is obtained by the first user in the target game match based on the game information; configuration unit 603 is further configured to, in response to an operation by the first user, determine, from among the at least one virtual item, that a part or all of the virtual item is a virtual resource, and an allocation condition of the virtual item.

Optionally, in another specific implementation manner of this embodiment, the presentation unit 602 is further configured to recommend, to the first user, at least one virtual item obtained in the target game play in the virtual resource editing area based on the game information; the configuration unit 603 is further configured to determine a virtual resource in response to a selection operation of the obtained at least one recommended virtual item by the first user.

Optionally, in another specific implementation manner of this embodiment, the obtaining unit 601 is further configured to generate the multimedia content according to at least one video recording segment of the live content of the first user.

Optionally, in another specific implementation manner of this embodiment, the presentation unit 602 is further configured to set a control for adding a virtual resource in an editing area of the multimedia content; and responding to the operation of clicking the control by the first user, and associating the configured attributes of the virtual resources and the distribution conditions of the virtual resources to the multimedia content.

Optionally, in another specific implementation manner of this embodiment, the obtaining unit 601 is further configured to obtain, in real time, allocated virtual resources and/or virtual resources to be allocated in the virtual resources in response to a second trigger operation of the first user, and show the virtual resource editing area through the showing unit 602; the configuration unit 603 is further configured to adjust an attribute of the virtual resource and/or an allocation condition of the virtual resource in response to an operation of the first user.

Optionally, in another specific implementation manner of this embodiment, the displaying unit 602 is further configured to display, in the virtual resource editing area, at least one adjustment scheme of the virtual resource based on the allocated virtual resource and/or the virtual resource to be allocated; the configuration unit 603 is further configured to determine a target adjustment scheme among the adjustment schemes of the at least one virtual resource in response to the selection operation of the first user, and adjust the attribute of the virtual resource and/or the allocation condition of the virtual resource based on the target adjustment scheme.

Optionally, in another specific implementation manner of this embodiment, the configuring unit 603 is further configured to configure, based on the interactive behavior, an attribute of the virtual resource to be rewarded and a corresponding allocation condition in the virtual resource editing area, where the allocation condition is a second user whose interactive behavior meets the reward condition; the issuing unit 604 is further configured to issue the virtual resource to the second user meeting the allocation condition.

In addition, in this embodiment, an interactive device for multimedia content is further provided, as shown in fig. 7, the device includes an obtaining unit 701 and a distributing unit 702, and the device may further include other functional units and modules, such as a sending unit, a receiving unit, a storing unit, and the like, which is not limited in this embodiment.

The acquiring unit 701 is configured to acquire a multimedia content issued by a first user and a virtual resource associated with the multimedia content; an allocating unit 702, configured to, in response to a trigger operation of the second user, allocate the virtual resource to the second user when the virtual resource allocation condition is satisfied.

Optionally, in a specific embodiment, in addition, the apparatus further includes a receiving unit, a display unit, and the receiving unit and the display unit are not shown in fig. 7.

The obtaining unit 701 is further configured to obtain at least one interactive operation of a second user, where the interactive operation includes: at least one of an interaction with the first user, an interaction with the multimedia content, and an interaction with another user.

The receiving unit is used for responding to at least one interactive operation of the second user, receiving the reward virtual resource issued by the first user and displaying the reward virtual resource through the display unit.

The obtaining unit 701 is further configured to obtain the virtual resource to be awarded in response to a trigger operation of the second user.

By applying the device provided by the embodiment, the attribute of the virtual resource and the allocation condition of the virtual resource are configured in the virtual resource editing area, and the multimedia content and the virtual resource are associated, so that the virtual resource is associated in the issued multimedia content, and the associated virtual resource is shared to other users meeting the allocation condition when the virtual resource is issued, thereby increasing the interaction between the watching user and the author, improving the activity of the watching user, and meeting different requirements of the author.

On a specific hardware level, each unit/module and the like included in the apparatuses shown in fig. 6 and fig. 7 may be implemented by a hardware device, which is shown in fig. 8, and an embodiment of the present invention further provides an electronic device, which may include a processor 110, a memory 120, and at least one interface 130, where the processor 110, the memory 120, and the at least one interface 130 may be connected through a bus or in other ways, and the connection through the bus is taken as an example in fig. 8 and is understood as being convenient for representation, and only one bus or one type of bus is represented in fig. 8 by a thick line, but not only one bus is represented.

The Processor 110 may be a Central Processing Unit (CPU), and the Processor 110 may also be other general-purpose processors, digital Signal Processors (DSPs), application Specific Integrated Circuits (ASICs), field-Programmable Gate arrays (FPGAs), other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components, or any combination thereof.

The memory 120, which is a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the multimedia content distribution method and the interaction method in the embodiments of the present invention. The processor 110 executes various functional applications of the processor and data processing, i.e. implements the method steps in the above-described method embodiments, by running non-transitory software programs, instructions and modules stored in the memory 120.

The memory 120 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created by the processor 110, and the like. Further, the memory 120 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 120 optionally includes memory located remotely from processor 110, and these remote memories may be connected to processor 110 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The one or more modules are stored in the memory 120 and, when executed by the processor 110, perform the method steps in the embodiments shown in fig. 1, 4B and 5.

In addition, at least one interface 130 is used for communication of the electronic device with external devices, such as with a server, other terminal devices, and the like. Optionally, the at least one interface 130 may also be used to connect peripheral input and output devices, such as a keyboard, a display screen, etc.

In this embodiment, the electronic device may be a terminal device, or may also be a server or a server cluster, a data center, or the like. The terminal devices include, but are not limited to, various personal computers, notebook computers, smart phones, tablet computers, portable wearable devices, and the like. The server may be an independent server, or may be a server that provides basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a Content Delivery Network (CDN), a big data and artificial intelligence platform, and the like, which is not limited in this embodiment.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic Disk, an optical Disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a Flash Memory (Flash Memory), a Hard Disk Drive (HDD), or a Solid State Drive (SSD); the storage medium may also comprise a combination of memories of the kind described above.

Although the embodiments of the present invention have been described in conjunction with the accompanying drawings, those skilled in the art can make various modifications and variations without departing from the spirit and scope of the invention, and such modifications and variations fall within the scope defined by the appended claims.

Claims (16)

1. A method for publishing multimedia content, the method comprising:

acquiring multimedia content to be issued by a first user;

displaying the multimedia content editing area and a virtual resource editing area associated with the multimedia content;

configuring the attribute of virtual resources and the allocation conditions of the virtual resources in the virtual resource editing area, and associating the multimedia content and the virtual resources, wherein the virtual resources are used for being allocated to at least one second user according to the allocation conditions after the multimedia content is released;

and publishing the multimedia content and the associated virtual resource, wherein the virtual resource is shared by at least one second user meeting the distribution condition after being published.

2. The method of claim 1, wherein the obtaining the multimedia content to be published by the first user comprises:

responding to the end of the target game play participated by the first user, and acquiring a game video clip of the target game play, wherein the game video clip carries game information of the first user in the target game play;

the configuring the attribute of the virtual resource in the virtual resource editing area and the allocation condition of the virtual resource further includes:

displaying at least one virtual item acquired by the first user in the target game play in the virtual resource editing area based on the game information;

in response to the operation of the first user, determining part or all of the virtual items in the at least one virtual item as the virtual resource, and the allocation conditions of the virtual items.

3. The method of claim 2, wherein presenting, in the virtual resource edit area, at least one virtual item captured by the first user within the target game play based on the game information comprises:

recommending at least one virtual item acquired in the target game play center to the first user in the virtual resource editing area based on the game information;

the determining, in response to a first trigger operation of the first user, some or all of the virtual items in the at least one virtual item as the virtual resource includes:

and responding to the recommended selection operation of the obtained at least one virtual item by the first user, and determining the virtual resource.

4. The method according to claim 1, wherein the obtaining of the multimedia content to be published by the first user comprises: and generating the multimedia content according to at least one screen recording segment of the live content of the first user.

5. The method of any of claims 1-4, wherein associating the multimedia content with the virtual resource comprises:

setting a control for adding the virtual resource in an editing area of the multimedia content;

and responding to the operation that the first user clicks the control, and associating the configured attributes of the virtual resources and the distribution conditions of the virtual resources to the multimedia content.

6. The method of any of claims 1-4, further comprising, after said publishing said multimedia content and associated said virtual resource:

responding to a second trigger operation of the first user, acquiring allocated virtual resources and/or virtual resources to be allocated in the virtual resources in real time, and displaying the virtual resource editing area;

and responding to the operation of the first user, and adjusting the attribute of the virtual resource and/or the allocation condition of the virtual resource.

7. The method according to claim 6, wherein the obtaining, in real time, the allocated virtual resources and/or the virtual resources to be allocated in the virtual resources in response to the second trigger operation of the first user, and displaying the virtual resource editing area further comprises:

displaying at least one adjusting scheme of the virtual resources in the virtual resource editing area based on the allocated virtual resources and/or the virtual resources to be allocated;

the adjusting the attribute of the virtual resource and/or the allocation condition of the virtual resource in response to the operation of the first user comprises:

in response to the selection operation of the first user, a target adjustment scheme is determined in the adjustment schemes of the at least one virtual resource, and the attribute of the virtual resource and/or the allocation condition of the virtual resource are adjusted based on the target adjustment scheme.

8. The method of claim 1, wherein the allocation condition comprises at least one of:

an interaction behavior between the at least one second user and the first user;

interaction behavior between the at least one second user and the multimedia content;

interaction between two or more of said second users.

9. The method of claim 8,

the interaction behavior between the at least one second user and the first user comprises: the at least one second user has focused and/or favored the behavior of the first user;

the interaction behavior between the at least one second user and the multimedia content comprises: the time for the at least one second user to watch the multimedia content reaches a preset time length;

the interaction between the two or more second users comprises: and one user of the two second users forwards or shares the multimedia content to the other user.

10. The method according to claim 9, further comprising, after the interaction between the second user and the first user, or the multimedia content, or the second user:

configuring attributes of rewarding virtual resources and corresponding distribution conditions in the virtual resource editing area based on the interactive behaviors, wherein the distribution conditions are second users of which the interactive behaviors meet the rewarding conditions;

and issuing the reward virtual resource to a second user meeting the allocation condition.

11. A method for multimedia content interaction, the method comprising:

acquiring multimedia content issued by a first user and virtual resources associated with the multimedia content;

and responding to the triggering operation of a second user under the condition that the allocation condition of the virtual resources is met, and allocating the virtual resources to the second user.

12. The method of claim 11, further comprising:

obtaining at least one interactive operation of a second user, wherein the interactive operation comprises the following steps: at least one of an interaction with the first user, an interaction with the multimedia content, and an interaction with another user;

receiving and displaying a reward virtual resource issued by the first user in response to the at least one interactive operation of the second user;

and responding to the triggering operation of the second user, and acquiring the reward virtual resource.

13. An apparatus for distributing multimedia contents, the apparatus comprising:

the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring multimedia contents to be issued of a first user;

the display unit is used for displaying the multimedia content editing area and a virtual resource editing area associated with the multimedia content;

a configuration unit, configured to configure attributes of virtual resources and allocation conditions of the virtual resources in the virtual resource editing region, and associate the multimedia content with the virtual resources, where the virtual resources are configured to be allocated to at least one second user according to the allocation conditions after the multimedia content is released;

and the publishing unit is used for publishing the multimedia content and the associated virtual resource, wherein the virtual resource is shared by at least one second user meeting the distribution condition after being published.

14. An interactive device for multimedia contents, the device comprising:

the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring multimedia content issued by a first user and virtual resources related to the multimedia content;

and the allocation unit is used for responding to the trigger operation of a second user under the condition that the allocation condition of the virtual resources is met and allocating the virtual resources to the second user.

15. An electronic device comprising a processor and a memory, the memory coupled with the processor;

the memory has stored thereon computer-readable program instructions that, when executed by the processor, implement the method of any of claims 1 to 10, or 11 to 12.

16. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1 to 10, or 11 to 12.

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