CN115712786A - Search content display method and device, electronic equipment and storage medium - Google Patents
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Abstract
The invention relates to a search content display method, a search content display device, an electronic device and a storage medium, wherein the search content display method comprises the following steps: determining an industry field of a vertical industry; acquiring a vertical industry word bank of a vertical industry based on the industry field; classifying the word stock in the vertical industry and establishing a word stock association relation; constructing a classification model of the search intention of the vertical industry according to the word bank and the word bank incidence relation of the vertical industry; setting search intention recognition based on the classification model; identifying and setting a presentation manner of the content according to each search intention based on the search intention; and displaying the searched content according to the presentation mode. The invention identifies and determines the search intention of the user by utilizing the search intention based on the search intention corresponding to the word stock, the industry characteristics and the like of any vertical industry, thereby presenting contents according to different search meanings, meeting the different retrieval requirements of different industries and improving the accuracy and reliability of the search.
Description
Technical Field
The present invention relates to the field of search technologies, and in particular, to a search content display method and apparatus, an electronic device, and a storage medium.
Background
With the rapid development of the internet search field, the general search of the public can not meet the different search requirements of all industries. The unique classification, terminology and special content presentation requirements of each vertical industry cannot be realized by generalized search. Therefore, the existing generalized searching method cannot meet the requirements of users, and the searching method greatly reduces the accuracy and reliability of searching.
Disclosure of Invention
The present invention is directed to a method and an apparatus for displaying search content, an electronic device, and a storage medium, which are provided to overcome the drawbacks of the related art.
The technical scheme adopted by the invention for solving the technical problem is as follows: a search content display method is constructed, comprising the following steps:
determining the industry field of the vertical industry;
acquiring a vertical industry word bank of the vertical industry based on the industry field;
classifying the vertical industry word stock and establishing a word stock association relation;
constructing a classification model of the search intention of the vertical industry according to the word bank and the word bank incidence relation of the vertical industry;
setting a search intent recognition based on the classification model;
identifying and setting a presentation manner of content according to each search intention based on the search intention;
and displaying the searched content according to the presentation mode.
In the search content display method of the present invention, the method further includes:
and establishing the vertical industry word bank according to the industry field.
In the search content display method of the present invention, the classifying the vertical industry thesaurus and establishing a thesaurus association relationship includes:
performing part-of-speech classification on the vertical industry word bank, and performing grouping division according to industry attributes to obtain part-of-speech groups;
establishing a multivariate relation between words in the part of speech grouping; and the part of speech grouping and the multivariate relation between the words form the word stock association relation.
In the method for displaying search content according to the present invention, the constructing a classification model of search intentions of the vertical industry according to the word stock and the word stock association relationship of the vertical industry includes:
and constructing a classification model of the search intention of the vertical industry according to the word bank of the vertical industry, the part of speech groups and the multivariate relation among the words.
In the search content display method of the present invention, the method further includes:
verifying the search intent.
In the search content display method of the present invention, the verifying the search intention includes:
acquiring consumption information of a user;
verifying whether each search intention is reasonable according to the consumption information;
if the search intention is reasonable, the search intention is saved;
and if the unreasonable search intention is not reasonable, the unreasonable search intention is eliminated or corrected.
In the search content display method according to the present invention, the displaying search content according to the presentation manner includes:
acquiring search information input by a user;
analyzing the search information to obtain a search intention corresponding to the search information;
determining a presentation mode corresponding to the search information according to the search intention;
and displaying the search content according to the presentation mode.
The present invention also provides a search content display apparatus including:
the determining unit is used for determining the industry field of the vertical industry;
the acquisition unit is used for acquiring a vertical industry word bank of the vertical industry based on the industry field;
the classification unit is used for classifying the vertical industry word stock and establishing a word stock association relation;
the model building unit is used for building a classification model of the search intention of the vertical industry according to the word bank of the vertical industry and the incidence relation of the word bank;
a setting unit configured to set search intention recognition based on the classification model;
an identifying unit for identifying and setting a presentation manner of the content according to each search intention based on the search intention;
and the display unit is used for displaying the search content according to the presentation mode.
The present invention also provides a computer storage medium having stored thereon a computer program which, when executed by a processor, implements the search content display method as described above.
The invention also provides an electronic device, comprising a memory and a processor;
the memory is used for storing a computer program;
the processor is configured to execute the computer program to implement the search content display method as described above.
The search content display method, the search content display device, the electronic equipment and the storage medium have the following beneficial effects that: the method comprises the following steps: determining an industry field of a vertical industry; acquiring a vertical industry word bank of a vertical industry based on the industry field; classifying the word stock in the vertical industry and establishing a word stock association relation; constructing a classification model of the search intention of the vertical industry according to the word bank and the word bank association relation of the vertical industry; setting search intention recognition based on a classification model; identifying and setting a presentation manner of the content according to each search intention based on the search intention; and displaying the searched content according to the presentation mode. The invention identifies and determines the search intention of the user by utilizing the search intention based on the search intention corresponding to the word stock, the industry characteristics and the like of any vertical industry, thereby presenting contents according to different search meanings, meeting the different retrieval requirements of different industries and improving the accuracy and reliability of the search.
Drawings
The invention will be further described with reference to the following drawings and examples, in which:
FIG. 1 is a flowchart illustrating a first embodiment of a method for displaying search content according to the present invention;
FIG. 2 is a flowchart illustrating a second embodiment of a method for displaying search content according to the present invention;
fig. 3 is a schematic structural diagram of a search content display apparatus provided in the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, fig. 1 is a schematic flowchart illustrating a search content display method according to a first embodiment of the present invention. The method utilizes the characteristics of the industry to identify the intentions in the vertical search field, and presents the search content in a personalized manner according to the intentions of the users identified in different scenes.
Specifically, as shown in fig. 1, the search content display method includes the steps of:
and S10, determining the industry field of the vertical industry.
Specifically, the industry field of the vertical industry can be determined according to keywords, sentences and the like input by the user. Different industries have their own unique terms, acronyms, synonyms, industry classifications, etc. Accordingly, the industry domain can be determined based on its terminology, acronyms, synonyms, industry classifications, etc.
And S20, acquiring a vertical industry word bank of the vertical industry based on the industry field.
It can be understood that each industry vertical has its own unique term, abbreviation, synonym, industry classification, etc., so that after the industry field to which it belongs is determined, the industry vertical thesaurus corresponding to that industry vertical can be directly obtained.
For example, taking the electronic component industry as an example: a particular vendable electronic component may itself be accompanied by a number of unique industry attributes, such as brand, model, type, application, safety, application level, packaging, performance parameters of a particular device, and the like.
For example, industry acronyms: IC (integrated circuit), MCU (motor control unit), etc.
The potentiometer technical index, rated power, nominal resistance, allowable error grade, resistance change rule and the like.
Metric units, capacitance capacity units, F (farad), uF (microfarad), nF (nanofarad), pF (wave or picofarad).
Large manufacturers of electronic components are abbreviated as: EPSON (epon), ROHM (romm).
The model is as follows: EL9265GT is a code that specific electronic components product, specific commodity can sell.
The electronic components are classified commonly: the electronic device comprises a resistor, a capacitor, an inductor, a potentiometer, an electronic tube, a radiator, an electromechanical element, a connector, a semiconductor discrete device, an electroacoustic device, a laser device, an electronic display device, a photoelectric device, a sensor, a power supply, a switch, a micro-special motor, an electronic transformer, a relay, a printed circuit board, an integrated circuit, various circuits, piezoelectricity, a crystal, quartz, a ceramic magnetic material, a substrate for a printed circuit, an electronic function process special material, an electronic adhesive (tape) product, an electronic chemical material, a component and the like.
And S30, classifying the vertical industry word stock and establishing a word stock association relation.
In some embodiments, classifying the vertical industry thesaurus and establishing a thesaurus association relationship includes: performing part-of-speech classification on a word bank in a vertical industry, and performing grouping division according to industry attributes to obtain part-of-speech groups; in part-of-speech grouping, a multivariate relationship between words is established. The part-of-speech grouping and the multivariate relation between the words form a word bank incidence relation.
Specifically, the part-of-speech classification is performed on the industry lexicon, and the grouping division is performed according to the objective attribute of the industry, so that part-of-speech grouping can be obtained.
For example: brand words, category words, application words, model words, measurement unit words, and the like. The part-of-speech grouping is similar to a subject, a predicate subject, an object, a fixed language, a zhuguan and a complementary language, and different labels are given to keywords, so that semantic analysis is performed for subsequent search intention identification.
Further, after part-of-speech grouping is completed, a multivariate relationship between words is also required to be established. For example, a manufacturer of a certain electronic component may specialize in a certain fixed type of model to produce, and at this time, the following may be established: manufacturer a-MCU (grades) -GH6212 (type); description of the model: the high-sensitivity capacitor detection device has the aF level high-sensitivity capacitor detection capability, a wide capacitor detection range and excellent anti-interference capability, a 24-bit high-precision voltage detection ADC and the like are arranged in the high-sensitivity capacitor detection device, and the working temperature of the type is as follows: the-40 ℃ to 85 ℃ system can establish: GH6212 (type) - - - (40 ℃) to 85 ℃ (temperature); GH6212 (type) - -high sensitivity capacitance (type); GH6212 (model) - -wide capacitive detection range (application); GH6212 (model) -anti-interference capability (application) and the like.
And S40, constructing a classification model of the search intention of the vertical industry according to the word bank and the word bank incidence relation of the vertical industry.
In the embodiment of the invention, the establishment of the AI analysis capability of the corpus can be realized by constructing the classification model of the search intention of the vertical industry.
In some embodiments, constructing a classification model of search intentions for a vertical industry based on a thesaurus and thesaurus association relationship for the vertical industry comprises: and constructing a classification model of the search intention of the vertical industry according to the word bank, the part of speech grouping and the multivariate relation among the words in the vertical industry. Namely, a classification model of the unique search intention of the vertical industry is constructed by utilizing a word bank, part of speech grouping and a multivariate relation between words in the vertical industry.
Specifically, in the embodiment of the present invention, after receiving a query statement input by a user, the input query statement is cut into words, and then the words are grouped according to parts of speech, and a search intention of the user is identified according to an industry characteristic, that is, a corresponding classification model is identified.
For example: if the user search word contains 2 brand words, the corresponding recognizable search intention of the user is as follows: whether at the compare 2 plant sites. By way of analysis, if a user search term contains a certain proportion of words that contain only 2 brands, then this can be defined as a type of search scenario (classification model): and (5) comparing scenes by the brands.
For example: the user search term comprises 1 brand and 1 category, and correspondingly, the category can be defined as a type of search scene: the manufacturer gives the available models of this class.
For example: the user search word is manufacturer A and anti-interference capability, and the manufacturer A can accurately push GH6212 (model) of the manufacturer A according to the established multivariate relationship between the words and the established GH6212 (model) and the established relationship between the manufacturer A and the anti-interference capability.
It can be understood that the above method is to convert the search word into a specific search scene, and if the trigger condition is not in the preset scene, the scene is a normal scene, and at this time, the search needs to be performed according to the multi-word element search after the word cutting.
Further, in the embodiment of the present invention, after the construction of the classification model of the search intention is completed, the search intention also needs to be verified.
In some embodiments, verifying the search intent comprises: acquiring consumption information of a user; verifying whether each search intention is reasonable according to the consumption information; if the search intention is reasonable, the search intention is saved; and if the search intention is not reasonable, the unreasonable search intention is eliminated or corrected.
Specifically, the reasonableness of the preset scene (search intention) is reversely detected by the actual content consumption of the user. In this case, scenes with insufficient content consumption may be determined to be unreasonable, and in this case, these scenes need to be culled or improved.
And S50, setting search intention identification based on the classification model.
Specifically, after the classification model is constructed, the search intention recognition can be set according to the constructed classification model to obtain the search intention recognition corresponding to each classification model, and then the search intention of the user is recognized through the set search intention recognition, so that the purpose of efficient and accurate search is achieved. In which search intention recognition is previously designed, by which search intention recognition can be determined according to a search word/sentence of a user, etc. when the user performs a search, and then search intention of the user can be quickly recognized based on the search intention recognition.
And S60, identifying and setting the presentation mode of the content according to each search intention based on the search intention.
Specifically, when a user searches, search intention recognition is determined according to search words/sentences input by the user, then the search intention of the user is rapidly recognized based on the determined search intention recognition, and then the presentation mode of the content is set according to the recognized search intention.
And S70, displaying the searched content according to the presentation mode.
In some embodiments, displaying the search content according to the presentation comprises: acquiring search information input by a user; analyzing the search information to obtain a search intention corresponding to the search information; determining a presentation mode corresponding to the search information according to the search intention; and displaying the searched content according to the presentation mode.
For example, for a search scene of brand comparison and a search scene of a saleable model of the vendor, the two scenes have differences in the content itself and the presentation mode thereof. Therefore, the invention can realize the differential display of the searched content by differentially setting the presentation modes of the content, thereby realizing the purpose of presenting different contents according to different scenes.
Optionally, in this embodiment of the present invention, the search information input by the user may include, but is not limited to: search terms, search words, search sentences, and the like.
Referring to fig. 2, the present invention provides another embodiment of a search content display method.
Specifically, as shown in fig. 2, on the basis of the first embodiment of the present invention, the method further includes:
and S00, establishing a vertical industry word bank according to the industry field.
Specifically, each vertical industry has its own unique term, abbreviation, synonym, industry classification, etc., so that a vertical industry lexicon corresponding to the vertical industry can be established according to the industry field to which the vertical industry belongs.
Referring to fig. 3, the present invention provides a search content display apparatus including:
the determination unit 301 determines an industry field of a vertical industry.
An obtaining unit 302, configured to obtain a vertical industry lexicon of the vertical industry based on the industry field.
The classification unit 303 is configured to classify the vertical industry lexicon and establish a lexicon association relationship.
And the model construction unit 304 is configured to construct a classification model of the search intention of the vertical industry according to the word bank of the vertical industry and the word bank incidence relation.
A setting unit 305 for setting a search intention recognition based on the classification model.
An identifying unit 306 for identifying and setting a presentation manner of the content according to each search intention based on the search intention.
And a display unit 307, configured to display the search content according to the presentation manner.
The specific matching operation process among the units in the search content display device provided by the present invention specifically refers to the search content display method described above, and is not described here again.
The present invention also provides a computer storage medium having a computer program stored thereon, wherein the computer program, when executed by a processor, implements the search content display method according to any one of claims 1 to 7.
The invention also provides an electronic device comprising a memory and a processor; the memory is used for storing a computer program; the processor is configured to execute the computer program to implement the search content display method according to any one of claims 1 to 7.
In particular, according to an embodiment of the present invention, the processes described above with reference to the flowcharts may be implemented as a computer software program. For example, embodiments of the invention include a computer program product comprising a computer program embodied on a computer-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such embodiments, the computer program may be downloaded and installed by an electronic device and executed to perform the above-described functions defined in the methods of embodiments of the present invention. The electronic equipment can be a terminal such as a notebook, a desktop, a tablet computer, a smart phone and the like, and can also be a server.
The present invention also provides a computer storage medium having a computer program stored thereon, wherein the computer program, when executed by a processor, implements the search content display method according to any one of claims 1 to 7.
In particular, it should be noted that the computer readable medium of the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present invention, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer storage medium may be included in the electronic device; or may exist separately without being assembled into the electronic device.
In the present specification, the embodiments are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in Random Access Memory (RAM), memory, read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The above embodiments are merely illustrative of the technical ideas and features of the present invention, and are intended to enable those skilled in the art to understand the contents of the present invention and implement the present invention, and not to limit the scope of the present invention. All equivalent changes and modifications made within the scope of the claims of the present invention should be covered by the claims of the present invention.
Claims (10)
1. A search content display method characterized by comprising the steps of:
determining an industry field of a vertical industry;
acquiring a vertical industry word bank of the vertical industry based on the industry field;
classifying the word stock in the vertical industry and establishing a word stock association relation;
constructing a classification model of the search intention of the vertical industry according to the word bank and the word bank incidence relation of the vertical industry;
setting a search intent recognition based on the classification model;
identifying and setting a presentation manner of content according to each search intention based on the search intention;
and displaying the search content according to the presentation mode.
2. The search content display method according to claim 1, further comprising:
and establishing the vertical industry word bank according to the industry field.
3. The method of claim 1, wherein the classifying the vertical industry thesaurus and establishing a thesaurus association relationship comprises:
performing part-of-speech classification on the vertical industry word bank, and performing grouping division according to industry attributes to obtain part-of-speech groups;
establishing a multivariate relation between words in the part of speech grouping; and the part of speech grouping and the multivariate relation between the words form the word stock association relation.
4. The method for displaying search contents according to claim 3, wherein the constructing of the classification model of the search intention of the industry vertical according to the industry vertical thesaurus and the thesaurus association comprises:
and constructing a classification model of the search intention of the vertical industry according to the word bank of the vertical industry, the part of speech groups and the multivariate relation among the words.
5. The search content display method according to claim 1, wherein the method further comprises:
verifying the search intent.
6. The search content display method according to claim 5, wherein the verifying the search intention includes:
acquiring consumption information of a user;
verifying whether each search intention is reasonable according to the consumption information;
if the search intention is reasonable, the search intention is saved;
and if the search intention is not reasonable, the unreasonable search intention is eliminated or corrected.
7. The method according to claim 1, wherein the displaying search content according to the presentation manner includes:
acquiring search information input by a user;
analyzing the search information to obtain a search intention corresponding to the search information;
determining a presentation mode corresponding to the search information according to the search intention;
and displaying the search content according to the presentation mode.
8. A search content display apparatus characterized by comprising:
the determining unit is used for determining the industry field of the vertical industry;
the acquisition unit is used for acquiring a vertical industry word bank of the vertical industry based on the industry field;
the classification unit is used for classifying the vertical industry word stock and establishing a word stock association relation;
the model building unit is used for building a classification model of the search intention of the vertical industry according to the word bank of the vertical industry and the incidence relation of the word bank;
a setting unit configured to set search intention recognition based on the classification model;
an identifying unit for identifying and setting a presentation manner of the content according to each search intention based on the search intention;
and the display unit is used for displaying the search content according to the presentation mode.
9. A computer storage medium on which a computer program is stored, the computer program, when being executed by a processor, implementing the search content display method according to any one of claims 1 to 7.
10. An electronic device comprising a memory and a processor;
the memory is used for storing a computer program;
the processor is configured to execute the computer program to implement the search content display method according to any one of claims 1 to 7.
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| CN113836396A (en) * | 2021-08-31 | 2021-12-24 | 深圳市世强元件网络有限公司 | Method and system for narrowing and retrieving in industry search field |
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