CN115712770A - Recommendation method, display method and computing device - Google Patents

Abstract

The embodiment of the application provides a recommendation method, a display method and computing equipment. Determining a target product service under the condition that a user request of a target user comes from a first type client; determining service difference information of a second class of clients aiming at the target product service compared with the first class of clients; wherein the second class of clients provides at least one different product service than the first class of clients; generating first recommendation information based on the service difference information; and informing the target user of the first recommendation information. The technical scheme provided by the embodiment of the application improves the user transfer probability and is beneficial to realizing user transfer.

Description

Recommendation method, display method and computing device

Technical Field

The embodiment of the application relates to the technical field of electronics, in particular to a recommendation method, a display method and computing equipment.

Background

The development of electronic technology and network technology has led to more and more electronic transaction platforms providing network activities such as product exchange on line, and the electronic transaction platforms generally adopt a system architecture of a client/a server to provide network activities for users to perform product exchange. At present, for better transaction promotion, various types of clients are usually developed, and besides a currently common app (application), for example, an applet running through the app may also be included. Applets can run in any app that supports applets, also becoming the client type of the target mainstream, where applets running in different apps that provide the same network activity are considered to belong to different types of clients.

In practical applications, there is a user transfer requirement between different types of clients providing the same network activity, and it is desirable that a user is transferred from a first type of client to a second type of client to engage in the same network activity, so how to facilitate the user transfer becomes a technical problem to be solved at present.

Disclosure of Invention

The embodiment of the application provides a control method, a display method and a computing device, improves the user transfer probability through an effective recommendation mode, and is beneficial to realizing user transfer.

In a first aspect, an embodiment of the present application provides a recommendation method, including:

determining a target product service under the condition that a user request of a target user comes from a first type client;

determining service difference information of a second class of clients aiming at the target product service compared with the first class of clients; wherein the second class of clients and the first class of clients provide at least one different product service;

generating first recommendation information based on the service difference information;

and informing the target user of the first recommendation information.

In a second aspect, an embodiment of the present application provides a display method, including:

based on the user behavior of the target user, sending a corresponding user request to the server;

acquiring first recommendation information sent by the server; the first recommendation information is generated based on service difference information of the second type of client relative to the first type of client for the target product service; wherein the second class of clients provides at least one different product service than the first class of clients;

and displaying the first recommendation information.

In a third aspect, a computing device is provided in an embodiment of the present application, comprising a processing component and a storage component;

the storage component stores one or more computer instructions; the one or more computer instructions are adapted to be invoked for execution by the processing component to perform the recommendation method according to the first aspect or to implement the display method according to the second aspect.

In the embodiment of the application, under the condition that a user request of a target user comes from a first-class client, a target product service is determined, and then service difference information of a second-class client relative to the first-class client for the target product service is determined; wherein the second class of clients and the first class of clients provide at least one different product service; according to the embodiment of the application, differentiated services are provided at different types of clients, and the service difference information is informed to the user through the recommendation information so as to guide the user to use the second type of client, so that the user transfer probability can be improved, and the user transfer can be effectively realized.

These and other aspects of the present application will be more readily apparent from the following description of the embodiments.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following descriptions are some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

Fig. 1 shows a schematic diagram of a system architecture to which the technical solution of the embodiment of the present application is applied;

FIG. 2 is a flow chart illustrating one embodiment of a recommendation method provided herein;

FIG. 3 is a flow chart illustrating one embodiment of a display method provided herein;

FIG. 4a is a schematic view illustrating scene interaction in a practical application according to the technical solution of the embodiment of the present application;

FIG. 4b is a schematic view illustrating scene interaction in still another practical application of the technical solution of the embodiment of the present application;

FIG. 4c is a schematic diagram of an interface display of the embodiment of the present application in yet another practical application;

FIG. 5 is a schematic diagram illustrating an embodiment of a recommendation device provided in the present application;

FIG. 6 is a schematic diagram illustrating an embodiment of a display device provided in the present application;

FIG. 7 is a block diagram illustrating one embodiment of a computing device provided herein.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

In some of the flows described in the specification and claims of this application and in the above-described figures, a number of operations are included that occur in a particular order, but it should be clearly understood that these operations may be performed out of order or in parallel as they occur herein, the number of operations, e.g., 101, 102, etc., merely being used to distinguish between various operations, and the number itself does not represent any order of performance. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used for distinguishing different messages, devices, modules, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.

The technical solution of the embodiment of the present application may be applied to an electronic business scenario providing network activities such as product exchange, for example, an electronic business scenario of business activities such as product transaction through a network, in which a product referred to herein is also referred to as a commodity. In such electronic transaction scenarios, users may use virtual resources, such as currency, to exchange products.

The product described herein may refer to tangible articles or intangible services, etc.

The electronic transaction system for providing product exchange generally comprises a client and a server, wherein the client can be oriented to a user, such as a consumer, and the user can realize product exchange through interaction between the client and the server. In order to realize product exchange, the system provides corresponding pages according to the product exchange process, such as a product detail page (e.g., a product processing control including product-related information such as price, place of production, and performance of a product, and an order control), a product promotion page (e.g., including multiple product promotion information, each of which may be linked to the product detail page, etc.), an order detail page (e.g., including transaction detail information, etc.), a shopping cart page (e.g., displaying prompting information of multiple products selected by a user in a list form, and triggering an order placing operation for any product), etc., so as to facilitate the user to implement a full link process from browsing to the product exchange completed by the order placing in the network.

As described in the background, various types of clients are currently developed, and besides the currently common app (application), the clients may also include applets that run through apps, also referred to as light apps, and the like. The applet can run in any app supporting the applet, and because the applet does not need to be installed locally, the applet also becomes a client type of a target mainstream.

In practical applications, the inventor finds that, in the process of implementing the present application, there is often a user transfer requirement between different types of clients providing the same network activity. At present, a way of recommending a second type of client in promotional materials is generally adopted to guide a user to use the second type of client, however, the recommendation effect is general, and in order to implement user transfer, an inventor thinks that recommendation information of the second type of client can be output in a first type of client, so that the user can receive the recommendation information when using the first type of client, and can guide the user to use the second type of client. Therefore, the inventor has proposed the technical solution of the embodiment of the present application through a series of studies, in the embodiment of the present application, in the case that a user of a target user requests from a first-class client, a target product service is determined, and then service difference information of a second-class client with respect to the target product service compared with the first-class client is determined; the second type of client and the first type of client provide at least one different product service; according to the method and the device for recommending the service, the first recommendation information is generated based on the service difference information, and then the first recommendation information is notified to the target user.

It should be noted that the technical solution of the embodiment of the present application is applicable to a network virtual environment, the described user generally refers to a "virtual user", and a real user may register a user account in a server through a registration manner to obtain a user identity in the network environment.

The small program related in the embodiment of the application is a lightweight application program which can be used without downloading and installation, and the development of computer technology brings a new application development mode, for example, a provider of large platform application service provides an efficient development framework for developers besides providing own service for terminal users based on own platform application, and a function module of the platform or third-party service application can be developed and deployed in a very efficient manner through the provided development framework and can be accessed to a main application of the platform with good compatibility and stability. The application developed in the development mode can realize the advantages, and can realize the situation of mutual interest among multiple parties by depending on the advantages of brands, users and the like of application platforms.

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

Fig. 1 shows a system architecture diagram applicable to the technical solution of the embodiment of the present application, where the system architecture includes a server 101 and multiple types of clients, and for ease of understanding and description, in the embodiment of the present application, there are two different types of clients: the first type client 102 and the second type client 103 are described as an example. The first type of client 102 and the second type of client may be any type of client, for example, the first type of client may be an app, or an applet or a cloud application that runs by the app, and the second type of client may be an app, or an applet or a cloud application that runs by the app; under the condition that the first type of client and the second type of client are applets operated by means of apps, the supported apps are different.

The first type of client 102 and the second type of client 103 are respectively connected with the server 101 through a network. The network provides a medium for communication links between the client and the server 101. The network may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few. Optionally, the server may be communicatively connected to the client through a mobile network, and accordingly, the network format of the mobile network may be any one of 2G (GSM), 2.5G (GPRS), 3G (WCDMA, TD-SCDMA, CDMA2000, UTMS), 4G (LTE), 4G + (LTE +), 5G, wiMax, and the like. Optionally, the client may also establish a communication connection with the server by means of bluetooth, wiFi, infrared, and the like.

The first type of client 102 or the second type of client 10 may interact with the server 101 through a network to receive or send messages or the like.

The first type of client 102 and the second type of client 103 may be deployed in the same device. The device may be a device used by a user and having functions of computing, accessing internet, communicating and the like required by the user, for example, the device may have a display screen and support information browsing and the like, for example, the device may be a personal mobile terminal such as a mobile phone, a tablet computer, a personal computer, a desktop computer, a smart speaker, a wearable device and the like, and for convenience of understanding, the client is mainly represented by a device image in fig. 1. Various other types of applications may also be typically deployed in a device, such as human-machine conversation-type applications, model training-type applications, text processing-type applications, web browser applications, shopping-type applications, search-type applications, instant messaging tools, mailbox clients, social platform software, and so forth.

The server 101 may include a server and the like providing various services.

It should be noted that the server 101 may be implemented as a distributed server cluster composed of a plurality of servers, or may be implemented as a single server. The server may also be a server of a distributed system, or a server incorporating a blockchain. The server may also be a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, web services, cloud communication, middleware services, domain name services, security services, content Delivery Networks (CDNs), big data and artificial intelligence platforms, or an intelligent cloud computing server or an intelligent cloud host with artificial intelligence technology.

It should be noted that, the recommendation method provided in the embodiment of the present application is generally executed by the server 101, and the corresponding recommendation apparatus is generally disposed in the server 101. The display method provided by the embodiment of the present application is generally executed by a client, and a corresponding display device is generally disposed in the client, however, in other embodiments, the recommendation method or the display method provided by the embodiment of the present application may also be executed by the client and the server 101 together.

It should be understood that the number of clients and servers in fig. 1 is merely illustrative. There may be any number of clients and servers, as desired for the implementation.

The details of implementation of the technical solution of the embodiments of the present application are set forth in the following.

Fig. 2 is a flowchart of an embodiment of a recommendation method provided in an embodiment of the present application, where the technical solution of the embodiment is executed by a server, and the method may include the following steps:

201: in the case where the user request of the target user comes from the first type client, the target product service is determined.

The user request can be generated based on user behaviors of a target user on a first type of client, wherein the user behaviors can comprise behavior types of browsing, collecting, adding a shopping cart and the like which can be triggered on a current page without jumping to the target page; of course, the user operation that may trigger the jump from the current page to the target page may also be included, for example, a triggering operation, such as a click operation, on an icon, a control, a text, and the like that may be indexed to another page, and in an actual application, the user operation that triggers the jump from the current page to the target page may include, for example, a service application operation, an order placing operation, various types of viewing operations, and the like, where the order placing operation is a confirmation exchange operation performed on a product, and a product order may be generated according to the order placing operation, so that product distribution may be performed subsequently according to the product order, and the like.

The user request may include a client type identifier, and accordingly, it may be identified whether a user request is from a first type of client.

The first type of client may be any type of client with a transferred requirement, for example, it may be an applet or the like running in the first app, or a separate app or the like.

The product service is provided by the electronic transaction platform and aims at product exchange activities, and is used for providing product support and the like for exchanged products so as to ensure that the utility of the exchanged products of users is fully exerted. For example, in an e-commerce scenario, product services may be further divided into pre-sale services, in-sale services, and after-sale services. Refund service, compensation service, customer service, out-of-stock processing service, price protection service and the like related in practical application are all product services, and the refund service can refer to product services for returning certain resources to a user due to product problems and the like after the user uses certain resources to exchange products, for example, in an electronic commerce scene, after the user uses funds to purchase goods, the refund service returns certain amount of money to the user due to goods returning or goods quality and the like; the compensation service may refer to a product service for compensating a certain resource to a user due to a product problem or a service commitment, etc., after the user exchanges a product using the certain resource; the customer service is the service of consulting and answering questions provided by the user through manpower or robots; the price protection service can mean that after a user uses a certain resource to exchange a product, the product generates price reduction service, and the price difference can be returned to the service of the user, and the like; the out-of-stock processing service may refer to the guarantee compliance executed when a product is in an out-of-stock state after a user uses a certain resource to exchange the product, for example, the corresponding settlement resource may be automatically returned to the user, or the out-of-stock product may be automatically refunded while other products continue to perform subsequent processing, such as delivery.

The target user can refer to any user; of course, in order to improve the user experience and improve the recommendation accuracy, the target user may be a user meeting the user requirement, and the user requirement may be that the target user has a target attribute, such as age greater than 30 years old or female or registration duration greater than a certain duration; or the target behavior times of the target user is more than a certain number, and the target behavior may be, for example, a browsing behavior, an ordering behavior, etc., so that whether the target user is an active user may be determined, and the like.

There are various implementations of determining the target product service, which will be described in detail in the following embodiments.

202: and determining service difference information of the second type of client aiming at the target product service compared with the first type of client.

Wherein, the second type of client and the first type of client can provide at least one different product service. The difference of the product services may include different service types or different service contents, where the service types are different, for example, the second type of client may provide the first type of client but not the first type of client, and the service contents are different, for example, both the first type of client and the second type of client may provide a refund service, and of course, the specific service contents are different, for example, refund times are different.

For the target product service, the second type of client may provide the target product service, but the first type of client does not provide the target product service, the service difference information at this time may be the service content of the target product service, or both the second type of client and the first type of client may provide the target product service, but the provided service contents are different, and the service difference information at this time may be the service content difference between the second type of client and the first type of client.

The second type of client may be any client that has a transfer requirement, for example, it may be an applet or the like running in the second app, or a separate app or the like.

203: first recommendation information is generated based on the service difference information.

Optionally, the first recommendation information may be generated based on the service difference information and a usage manner of the target product service corresponding to the second type of client.

204: and informing the target user of the first recommendation information.

The first recommendation information may include the service difference information or service difference prompt information corresponding to the service difference information, where the service difference prompt information may be key content extracted from the service difference information, and may further include usage mode prompt information of the second type of client corresponding to the target product service, and the usage mode prompt information may instruct a user how to apply for the target product service in the second type of client.

The target user can know the service difference information and the using mode and the like through the first recommendation information.

Generating first recommendation information based on the service difference information according to a generation mode corresponding to the service type of the target product service, wherein the generation mode may include generating a template and the like; of course, the first recommendation information may be generated by using an information generation model based on the service difference information in a machine learning manner, the information generation model may be obtained by training in advance, the information generation model may be generated by combining the service type and the like with the service difference information, and the generation of the first recommendation information is not limited in the present application.

The generated first recommendation information can notify the target user, the notification mode may be multiple, for example, as an optional mode, or the first recommendation information may be sent to the first type of client, and the first recommendation information is displayed by the first type of client, the display mode may be multiple, for example, the first recommendation information may be displayed in a pop-up window form, or the first recommendation information may be displayed in a pop-up window form in a current page of the first type of client; of course, the first recommendation information may also be displayed in a popup window form in the target page requested to be displayed by the user; here, the first recommendation information may also be displayed in a pop-up window form before the target page is displayed, that is, the target page may be intercepted, and the first recommendation information is displayed first; in addition, the first recommendation information may be displayed on a related page of a product corresponding to the target product service, such as a product detail page.

The first recommendation information can be borne in an H5 (Hypertext Markup Language5, 5 th edition) page and sent to the first class of clients, so that information can reach the users without updating the first class of clients.

As another optional mode, when the user request corresponds to a target page requested to be displayed, the first recommendation information may be included in the target page and sent to the first class of client, so that the first class of client may display the target information in the target page when displaying the target page, and the user may obtain the first recommendation information while viewing the target page, thereby ensuring that the information effectively reaches the user. For example, when the target page is a product detail page, the first recommendation information may be displayed in the product detail page.

As another optional manner, the first recommendation information may also be sent to a communication account corresponding to the target user. The communication account may be, for example, a mobile communication account, and the first recommendation information may be sent to the mobile communication account of the target user as a short message; in addition, the communication account may also be a mailbox account, an instant messaging account, or the like, for example.

In addition, the first recommendation information may also be notified to the target user according to the one or more optional manners, for example, the first recommendation information is sent to the first type of client, and the first recommendation information is sent to a communication account corresponding to the target user, which is not limited in this application.

In the embodiment, differentiated product services are provided for different types of clients, and the service difference information is informed to the user through the recommendation information, and different network activity experiences are brought to the user because the product services are guaranteed services which are concerned by the user, so that the success rate of recommendation can be improved by effectively pushing the differentiated product services to the user, the user can be facilitated to realize the transfer, and the transfer probability of the user is improved. In some embodiments, after notifying the target user of the first recommendation information, after the target user perceives the first recommendation information, according to the obtained differential information about the target product service between the first class of client and the second class of client, the target user may choose to transfer to the second class of client to continue network activities, and so on, and therefore the method may further include:

receiving a service application request sent by a target user through a second type client aiming at a target order; and processing the target order according to the service content of the target product service corresponding to the second type of client. Wherein the target order is generated based on an order placement request for the target product.

In addition, in some embodiments, the target product service provided by the second client may be divided into a first service content and a second service content, and the service difference information is generated based on the first service content; then, the target order is processed according to the service content of the target product service corresponding to the second type of client, which may first determine whether the target user is transferred from the first type of client, and if so, the target order is processed according to the first service content of the target product service corresponding to the second type of client. And if not, processing the target order according to second service content of the target product service corresponding to the second type of client, wherein the first service content and the second service content can be different.

In one practical application, the target product service may include a price protection service, and in some embodiments, processing the target order according to the service content of the target product service corresponding to the second type of client may include:

under the condition that the target order conforms to the price guarantee condition, determining a differential price corresponding to the target order based on the product price and the current price of the target product in the target order; and returning the resource corresponding to the spread to the resource account of the target user.

In another practical application, the target product service may include a refund service, and in some embodiments, processing the target order according to the service content of the target product service corresponding to the second type of client includes:

within the first refund time, returning the settlement resources corresponding to the target order to the resource account of the target user; the second refund time of the refund service corresponding to the first type of client is longer than the first refund time;

or returning the settlement resources corresponding to the target order to the resource account of the target user, and allocating electronic coupon or compensation resources for the target user. And distributing the electronic coupon or the compensation resource to be one of the difference between the refund service provided by the second type of client and the refund service provided by the first type of client.

Or, the settlement resource corresponding to the target order may be returned to the resource account of the target user within the first refund time, and the electronic preference voucher may be allocated to the target user.

The service content of the refund service may include a first refund time and/or compensation content, etc., and the service content of the refund service may be determined according to an order status of a targeted order, whether a targeted user meets a compensation requirement, etc. For example, if the order status is unprocessed, a first refund time may be included; the order status is processed and the target user meets the compensation requirement, the first refund time can be included, the compensation content can be obtained, and the like.

In another practical application, the target product service can be a backorder processing service; the out-of-stock processing service may include, for example, an out-of-stock automatic refund service, and thus, in some embodiments, processing the target order according to the service content of the target product service corresponding to the second type of client may include:

and returning the corresponding resource corresponding to the target order to the resource account of the target user under the condition of detecting that the target product is in the out-of-stock state.

Because the product shortage can cause bad experience to the user, in order to make up for the loss of the user and the like, the shortage processing service can also comprise compensation content, if the shortage processing service comprises the compensation content, corresponding resources corresponding to the target order are returned to the resource account of the target user, meanwhile, certain compensation resources can also be returned to the resource account of the target user, or certain electronic discount vouchers and the like are distributed to the target user, and the electronic discount vouchers can be electronic red packages, electronic discount coupons, electronic discount vouchers and the like.

In some embodiments, in the case where the user request of the target user comes from the first type of client, determining the target product service may include: determining the target product service under the condition that the user request of the target user comes from the first type client and meets the recommendation condition, wherein the recommendation condition can comprise at least one of the following conditions:

the target user meets the user requirements; the first type of client meets the transfer requirement; the target page requested to be displayed by the user request meets the recommendation requirement; the request type of the user request is a preset type; and the user request is a customer service application request.

The user requirement may be at least one of that the target user has a target attribute, that the target user has a target behavior more than a certain number of times, and that the cumulative number of recommended users is less than a predetermined number, for example. The server side sends the first recommendation information to the users once, the number of recommended users can be accumulated once, and the target product service is determined and subsequent recommendation processes are carried out under the condition that the number of accumulated recommended users is smaller than a preset number, so that the user experience is guaranteed, and the recommendation effectiveness is improved. The cumulative recommended user number can be the cumulative recommended user number in the current statistical period, and the statistical period can be one day, three days, one week, and the like, and can be set by combining with the actual situation. The target attribute may be, for example, an age greater than 30 years or a female or a registration length greater than a certain length of time, etc.; the target behavior may be, for example, a browsing behavior, a placing behavior, etc., and whether the target user is an active user may be determined by the target behavior times, etc.

The transfer requirement may be, for example, that the client type is a predetermined type, and the predetermined type may be set in combination with the client type that actually needs to be transferred.

The recommendation requirement may be, for example, that the target page is a predetermined page, which pages need to be set in advance to trigger the display of the first recommendation information, and the like.

In addition, the customer service application request can trigger the customer service session interface displayed in the first type of client to be used for session communication with the user and the like, and at the moment, service differentiation recommendation can also be carried out on the user to directly trigger information to the user and the like.

Effective and accurate recommendation can be guaranteed through the recommendation conditions, so that the user transfer probability can be improved, and the user can be transferred to the second type of client.

In some embodiments, notifying the target user of the first recommendation information may include: judging whether the target user meets the notification requirement or not; and if so, notifying the target user of the first recommendation information.

Wherein, the notification request may refer to the user request in an implementation manner; in addition, when the notification mode is that the first recommendation information is sent to the communication account, another implementation mode of the notification requirement may be that the communication account of the target user is stored; in addition, another implementation manner of the notification requirement is that the current time is within a specified time range, if the current time is not within the specified time range, the possibility that the user views the first recommendation information is smaller, and the like; of course, the notification request may be a combination of the above-described various implementations, or the like.

In addition, if the target user does not meet the notification requirement, the first recommendation information can be sent to the target user after the target user meets the notification requirement. For example, the accumulated recommended user number in the current statistical period is smaller than the preset number, and the first recommendation information can be sent to the target user when the next statistical period comes; if the notification requirement is that the current time is not within the specified time range, the first recommendation information can be sent to the target user after the specified time range is reached.

The determining of the target product service may be implemented in a plurality of optional implementations, and as an optional implementation, the determining of the target product service may include: and under the condition that the user request is a service application request, determining a target product service corresponding to the service application request.

That is, the user request is the service application request, and the product service applied by the user request can be used as the target product service. In practical application, a user can actively apply for product services, such as a refund service, through a first type of client, so that the product service applied by the user is a target product service.

As another alternative implementation, determining the target product service may include: under the condition that the user request is a customer service application request, providing a customer service session interface to the first type of client, identifying key information provided by a target user in the customer service session interface, and determining target product service corresponding to the key information;

the target product service can be obtained by matching based on key information input by a user in a client session interface, and the system can be pre-configured with key information corresponding to different product services and the like; or, the product service requirement of the user may be identified according to the key information, and then the corresponding target product service and the like may be determined according to the identification result, for example, the product compensation is identified based on the key information, or the key information includes the keyword "compensation", and then the corresponding compensation service and the like may be determined. At the moment, the target product service can be determined, and subsequent service differentiation recommendation and the like can be carried out.

As yet another alternative implementation, determining the target product service may include: and determining the target product service corresponding to the target page requested to be displayed by the user request.

The user request corresponds to a target page requested to be displayed, the target page can be used for judging whether to trigger and determine a target product service, and product services and the like corresponding to different pages can be preset, so that the corresponding target product service can be determined according to the target page, for example, the target product service is a price protection service, and the corresponding page can include a product detail page, an order detail page and the like.

As yet another alternative implementation, determining the target product service may include: and determining the target product service matched with the request type requested by the user.

Target product services corresponding to different request types and the like can be preset, for example, an ordering request, and the target product services which can be triggered are out-of-stock processing services and the like.

Of course, the target product service may also be determined in combination with one or more of the above-mentioned alternative implementations, for example, the corresponding target product service may be determined according to the target page requested to be displayed by the user request and the request type.

As can be seen from the foregoing description, the first type of client and the second type of client may provide at least one different product service, the first type of client may provide at least one first product service, the second type of client may provide at least one second product service, and in some embodiments, determining the target product service may include:

and selecting any second product service with a different service type or service content from the at least one second product service provided by the second type of client, compared with the at least one first product service provided by the first type of client, and taking the second product service as a target product service.

Namely, a second product service provided by the second type of client and not provided by the first type of client can be selected as a target product service; or selecting a second product service which is provided by the second type of client and the first type of client and has the same product service but has the service content difference with the first product service provided by the first type of client as the target product service.

In this embodiment, the target product service may be specifically determined to be a target product service with a service difference. At least one of the above-described alternative implementations for determining the target product service may combine the technical features of the present embodiment to determine the target product service.

For example, from at least one second product service provided by a second type of client, at least one first product service provided by a first type of client is selected, a target product service which is different in service type or service content and matched with key information provided by a user in a customer service session interface, corresponds to a target page requested to be displayed by the user or is matched with a request type requested by the user, and the like.

Since the target product service may be a product service that is not provided by the first class of clients, in some embodiments, determining service difference information for the target product service for the second class of clients compared to the first class of clients may include:

under the condition that the first type of client does not provide the target product service, determining a second type of client providing the target product service; and taking the service content of the target product service as service difference information.

In addition, in some embodiments, in a case that the first type of client and the second type of client both provide the target product service and the service content is the same, the first type of client may be controlled not to provide the target product service, and the second type of client provides the target product service, and therefore, determining the service difference information of the second type of client with respect to the target product service compared to the first type of client may include:

controlling the first type of client not to provide the target product service and the second type of client to provide the target product service; and taking the service content of the target product service as service difference information.

Namely, the target product service provided by the first type of client can be intercepted, so that the user is prompted to transfer to the second type of client and the like.

Alternatively, in the case that the first type of client meets the transfer requirement, the first type of client is controlled not to provide the target product service and the second type of client is controlled to provide the target product service.

In some embodiments, generating the first recommendation information based on the service differentiation information may include: generating first recommendation information based on the service difference information and the link information corresponding to the target product service; the link information is used for triggering the operation of the second type of client or triggering the display of the installation package download page corresponding to the second type of client.

The first recommendation information may include the link information, a trigger operation on the link information, such as a click operation, is performed on the first type of client, and if a second type of client is installed in the device deployed by the first type of client, the second type of client may be called and operated, and if the second type of client is not installed, an installation package download page corresponding to the second type of client may be triggered and displayed, so that a user may download, install, use, and the like.

In some embodiments, the generating of the first recommendation information based on the service difference information and the link information corresponding to the target product service may include:

determining related pages provided by the second type of client aiming at the target product service;

generating first recommendation information based on the service difference information and the link information of the related page; the link information is used for triggering the second type of client to operate and sending a corresponding page acquisition request.

In addition, the method may further include:

and sending the related page to the second type of client based on the page acquisition request sent by the second type of client so as to display the related page on the second type of client.

That is, the link information may trigger the second type of client to operate and display the related page, and the user's trigger operation on the link information, such as clicking, may trigger the second type of client to operate and display the related page in the second type of client.

The related page may be determined by combining the request type requested by the user and/or the service type of the target product service, for example, it may be a service application page of the target product service, or may be a product detail page of the target product service corresponding to the target product, for example, the target product service is a price protection service, and the current price of the target product may be searched through the product detail page to determine whether to apply for the price protection service, etc.

In some embodiments, the user request is a service application request for a target order, the target order generated based on a transaction request for a target product; the related page is a service application page; the method may further comprise:

sending the service application page to the second type of client based on the page acquisition request sent by the second type of client so as to display the service application page on the second type of client;

and receiving an application confirmation request sent by the target user through the second type of client, and processing the target order according to the service content of the target product service corresponding to the second type of client.

Prompt information whether to apply for the target product service can be displayed on the service application page, and an interactive control can be provided for a user to quickly confirm or cancel the operation. The second type of client side can generate an application confirmation request based on the confirmation operation executed by the user and send the application confirmation request to the server side, so that the server side can respond to the application confirmation request and process the target order according to the service content of the target product service corresponding to the second type of client side. If the user executes the cancel operation, the flow can be directly ended.

In one implementation, the target product service may be a backorder processing service, the user request may be an order placement request to generate the target order, and the backorder processing service may include, for example, automatic refund of the backorder. Therefore, in some embodiments, processing the target order according to the service content of the target product service corresponding to the second type of client may include: and returning the corresponding resource corresponding to the target order to the resource account of the target user under the condition of detecting that the target product is in the out-of-stock state. The corresponding resource can be a settlement resource corresponding to the product out of stock, and the like.

Because the product shortage can cause bad experience for the user, in order to compensate for user loss and the like, the shortage processing service can also comprise compensation content, if the shortage processing service comprises the compensation content, corresponding resources corresponding to the target order are returned to the resource account of the target user, meanwhile, certain compensation resources can be returned to the resource account of the target user, or certain electronic discount vouchers and the like are distributed to the target user, and the electronic discount vouchers can be electronic red packets, electronic discount coupons, electronic discount vouchers and the like.

Wherein the first type of client does not provide backorder handling services.

In another practical application, the target product service may include a refund service, and processing the target order according to the service content of the target product service corresponding to the second type of client may include:

within a first refund time specified by the refund service, returning the settlement resource corresponding to the target order to the resource account of the target user; the refund service corresponding to the first type of client side is provided with a first refund time;

or returning the settlement resources corresponding to the target order to the resource account of the target user according to the compensation content in the refund service, and distributing the electronic discount voucher for the target user;

or returning the settlement resource and the compensation resource corresponding to the target order to the resource account of the target user according to the compensation content in the refund service;

or returning the settlement resources corresponding to the target order to the resource account of the target user within the first refund time, and distributing the electronic discount voucher to the target user;

or returning the settlement resources and the compensation resources corresponding to the target order to the resource account of the target user within the first refund time.

And the refund service corresponding to the first type of client does not contain compensation content.

In another practical application, the target product service may include a price protection service, and processing the target order according to the service content of the target product service corresponding to the second type of client includes:

under the condition that the target order meets the price guarantee condition, determining a price difference corresponding to the target order based on the product price and the current price of a target product in the target order; and returning the resources corresponding to the spread to the resource account of the target user.

The price condition may be, for example, that the product in the target order is reduced within a specified period. Wherein the first type of client does not provide price protection services.

In some embodiments, in the case where the targeted product service is a back order processing service or a refund service, determining the targeted product service includes: under the condition that the target user meets the compensation requirement, determining the target product service of which the service content comprises the compensation content; and in the case that the target user does not meet the compensation requirement, determining the target product service of which the service content does not contain the compensation content.

Then, under the condition that the target product is detected to be in the out-of-stock state, returning the corresponding resource corresponding to the target order to the resource account of the target user may include:

under the condition that the target product is detected to be in an out-of-stock state, if the out-of-stock processing service comprises compensation content, returning corresponding resources and compensation resources corresponding to the target order to a resource account of the target user, or returning corresponding resources corresponding to the target order to the resource account of the target user, and distributing electronic discount vouchers for the target user;

and if the out-of-stock processing service does not comprise the compensation content, returning the corresponding resources corresponding to the target order to the resource account of the target user.

That is, it is possible to first determine whether the target user meets the compensation requirement, and then determine whether to provide the out-of-stock processing service including the compensation content.

The out-of-stock processing service may be a product service provided by the second type of client and not provided by the first type of client, and thus may specifically be an out-of-stock processing service that determines that the second type of client provides the first type of client and that does not provide the first type of client, and that includes or does not include compensation content.

The compensation requirement may be, for example, that the target user has a specific attribute, or that the target user is an active user, and whether the active user is determined according to the number of user behaviors.

In some embodiments, the user request is a service application request; the first recommendation information may include a cancel control, and the user may cancel displaying the first recommendation information and continue to use the first type of client to provide the target product service, so the method may further include:

and receiving a cancel request aiming at the first recommendation information, and processing the target order according to the service content of the target product service corresponding to the first class client.

In addition, in order to further improve the recommendation effect and the like, the method may further include: distributing electronic discount vouchers corresponding to the second type of clients to the target users; the electronic coupon is used for participating in resource verification and cancellation operation initiated by the second type of client; generating second recommendation information based on the electronic coupon and the service difference information; and informing the target user of the second recommendation information.

The electronic coupon voucher can be added to help improve user acceptance, so that the user is helped to transfer to a second type of client to engage in network activities and the like.

Fig. 3 is a flowchart of an embodiment of a display method provided in an embodiment of the present application, where a technical solution of the embodiment is executed by a first type client, and the method may include the following steps:

301: and sending a corresponding user request to the server based on the user behavior of the target user.

302: and acquiring first recommendation information sent by a server.

The first recommendation information is generated based on service difference information of the second type of clients for the target product service compared with the first type of clients; the second type of client and the first type of client provide at least one different product service.

The specific generation manner of the first recommendation information may be detailed in the embodiment shown in fig. 2, and will not be described repeatedly here.

303: and displaying the first recommendation information.

Optionally, the first recommendation information may be displayed in a form of a pop-up window, and the first recommendation information may be carried in an H5 page, and the like.

The first recommendation information can be displayed in the current page or in a target page requested to be displayed by the user.

Further, for the price protection service, it may be that the first recommendation information and the like are displayed in a product detail page corresponding to the target product or other specified pages such as an order list page, an order detail page corresponding to the target product, and the like.

Of course, in the case that the user request is a customer service application request, the first recommendation information may be displayed in a customer service session interface.

In some embodiments, the first recommendation information may further include a usage mode of the target product service corresponding to the second type of client, and the displaying the first recommendation information may include: the method comprises the steps of firstly displaying recommendation prompt information corresponding to first recommendation information, and responding to trigger operation aiming at the recommendation prompt information to display the first recommendation information.

The recommendation prompt information may be service difference prompt information in the first recommendation information, and in response to a trigger operation for the service difference prompt information, use mode prompt information and the like of the target product service in the first recommendation information corresponding to the second type of client may be specifically displayed.

For convenience of understanding, in the following, with reference to a scene interaction diagram shown in fig. 4a, a user request is taken as a service application request as an example to describe the technical solution of the present application, a target user sends a service application request to a server 101 through a first type client 102 for a target order, and fig. 4a takes a refund application request as an example to describe.

After receiving the refund application request, the server 101 may detect whether the first type of client meets the transfer requirement, if not, the process may be ended, if not, the target user may be determined to meet the user requirement, if not, the process may be ended, if the target user meets the user requirement, the order state of the target order may be determined, if the order state is unprocessed, the refund service including the first refund time may be determined, if the order state is processed, whether compensation is required is determined, if so, the refund service including compensation content is determined, and if not, the target product service including compensation content is determined; based on the determined target product service, service difference information can be determined, and then first recommendation information is generated; the first recommendation information may be sent to a communication account of the target user.

The unprocessed order state indicates that the target order does not enter a processing flow, and the processing flow of the target order comprises product packaging, product delivery, product distribution and the like.

The first recommendation information may include link information of a refund application page provided by the second type client 103, if the target user is transferred to the second type client 103 based on the first recommendation information, and the second type client 103 is operated through the link information, a page acquisition request may be sent to the server 101 at the same time, the server 101 may send the refund application page to the second type client 103, and the second type client 103 may send an application confirmation request to the server 101 according to an application confirmation operation of the target user, so that the target order may be processed according to service content of a refund service corresponding to the second type client.

Fig. 4b is a schematic view of scene interaction shown in fig. 4b, where a user request is an order placement request, a target product service is an example of a price protection service, and the technical solution of the present application is described, where a target user sends an order placement request to a server 101 for a target product through a first type client 102, and the server 101 receives the order placement request, and after generating a corresponding target order, it may detect whether the first type client meets a transfer requirement, if not, the process may be ended, if so, the price protection service provided by the first type client is intercepted, the first type client is controlled not to provide the price protection service, and then it may be determined whether the target user meets a notification requirement, if not, the process may be ended, if the target user meets the notification requirement, it may be determined whether the target user meets the compensation requirement, if so, it is determined that the price protection requirement includes compensation content, and if not, it is determined that the price protection service does not include the compensation content; and then, generating first recommendation information according to the service content of the price protection service, and sending the first recommendation information to the communication account of the target user.

The first recommendation information may include use mode prompt information of the price protection service, and after the target user is transferred to the second type client 103, the target user may interact with the server 101 based on the use mode prompt information, and send a price protection application request to the server 101 for the target subscriber. The server 101 may process the target order according to the service content of the price protection service corresponding to the second type of client, for example, if there is compensation content, the settlement resource and the compensation resource corresponding to the out-of-stock product may be returned to the resource account of the target user, and if the compensation content is not included, only the settlement resource corresponding to the out-of-stock product may be returned.

Certainly, the first recommendation information may include link information of a price protection application page provided by the second type client 103, if the target user transfers to the second type client 103 based on the first recommendation information and runs the second type client 103 through the link information, a page acquisition request may be simultaneously sent to the service, the server may send the price application page to the second type client 103, the second type client 103 may send an application confirmation request to the server 101 according to an application confirmation operation of the target user, and the server 101 may process the target order according to service content of the price protection service corresponding to the second type client.

In addition, the first recommended information may include service difference prompt information and usage mode prompt information of the target product service corresponding to the second type of client, and for the price protection service, in addition to an implementation manner of sending the first recommended information to the communication account, as shown in fig. 4c, the service difference prompt information 41 may be displayed in a product detail page 40 of the first type of client, and the usage mode prompt information 42 may be displayed based on a trigger operation on the difference prompt information 41, where the usage mode prompt information 42 may be borne in a page in a pop-up window form or in another display form, such as an H5 page, so as to be displayed in the first type of client, and the difference prompt information 41 may include a corresponding control and the like for executing the trigger operation. Of course, the service difference prompt message 41 may be displayed in a plurality of pages involved in executing the product exchange activity, so as to implement recommendation during the whole link process of the product exchange activity, notify the user that there is a service difference and the like in the second type of client, so that the user may obtain guidance during the whole link process of executing the product exchange activity, and help the user transfer to the second type of client, so that the product exchange activity and the like may be executed in the second type of client.

Fig. 5 is a schematic structural diagram of an embodiment of a recommendation device provided in an embodiment of the present application, where the recommendation device may include:

a service determination module 501, configured to determine a target product service in a case that a user request of a target user comes from a first type of client;

an information determining module 502, configured to determine service difference information of the second type of client with respect to the target product service compared with the first type of client; the second type of client and the first type of client provide at least one different product service;

an information generating module 503, configured to generate first recommendation information based on the service difference information;

and a notification module 504, configured to notify the target user of the first recommendation information.

In some embodiments, the information determining module may specifically determine the target product service when the user request of the target user comes from the first type client and meets a recommendation condition, where the recommendation condition includes at least one of:

the target user meets the user requirements;

the first type of client meets the transfer requirement;

the target page requested to be displayed by the user request meets the recommendation requirement;

the request type of the user request is a preset type;

and (c) a second step of,

the user request is a customer service application request.

In some embodiments, the information determining module determining the target product service may include at least one of:

determining a target product service corresponding to a service application request under the condition that the user request is the service application request;

under the condition that the user request is a customer service application request, providing a customer service session interface to the first class of client, identifying key information provided by a target user in the customer service session interface, and determining target product service corresponding to the key information;

determining a target product service corresponding to a target page requested to be displayed by a user request;

and (c) a second step of,

and determining the target product service matched with the request type requested by the user.

In some embodiments, the information determining module may determine that the target product service includes at least one first product service provided by the first type of client, and select any one of the at least one first product service provided by the first type of client, the existence service type or the content of the service as the target product service.

In some embodiments, the notifying module notifying the target user of the first recommendation information includes at least one of:

the first recommendation information is contained in a target page requested to be displayed by a user request and is sent to the first type of client side, so that the first recommendation information is displayed in the target page;

sending the first recommendation information to a first type of client; the first recommendation information is used for displaying the first recommendation information in a popup window mode;

under the condition that the user request is a customer service application request, displaying first recommendation information in a customer service session interface;

and the number of the first and second groups,

and sending the first recommendation information to a communication account corresponding to the target user.

In some embodiments, the information generating module may specifically generate the first recommendation information based on the service difference information and the link information corresponding to the target product service; the link information is used for triggering the operation of the second type of client or triggering the display of the installation package download page corresponding to the second type of client.

In some embodiments, the generating of the first recommendation information by the information generating module based on the service difference information and the link information corresponding to the target product service may include: determining related pages provided by the second type of client aiming at the target product service; generating first recommendation information based on the service difference information and the link information of the related page; the link information is used for triggering the second type of client to operate and sending a corresponding page acquisition request.

In some embodiments, the user request is a service application request for a target order, the target order being generated based on an order placement request for a target product; the related page is a service application page; the apparatus may further include:

the first processing module is used for sending the service application page to the second type of client based on the page acquisition request sent by the second type of client so as to display the service application page on the second type of client; and receiving an application confirmation request sent by the target user through the second type of client, and processing the target order according to the service content of the target product service corresponding to the second type of client.

In some embodiments, the apparatus may further comprise:

the second processing module is used for receiving a service application request sent by a target user through a second type client aiming at a target order; and processing the target order according to the service content of the target product service corresponding to the second type of client.

In some embodiments, the user request is a service application request; the first recommendation information includes a cancel control, and the apparatus may further include:

the third processing module is used for receiving a cancel request aiming at the first recommendation information and processing the target order according to the service content of the target product service corresponding to the first class client; distributing electronic coupon corresponding to the second type of client to the target user; the electronic discount voucher is used for participating in resource cancel verification operation initiated by the second type of client;

the information generation module is also used for generating second recommendation information based on the electronic discount voucher and the service difference information;

the notification module is further used for notifying the target user of the second recommendation information.

In some embodiments, the information determination module may specifically control the first type of client not to provide the target product service and the second type of client to provide the target product service; and taking the service content of the target product service as service difference information.

In some embodiments, the notification module may be specifically configured to determine whether the target user meets the notification requirement; and if so, notifying the target user of the first recommendation information.

The recommendation apparatus shown in fig. 5 may execute the recommendation method shown in the embodiment shown in fig. 2, and the implementation principle and the technical effect are not repeated. The specific manner in which each module and unit of the recommendation device in the above embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail herein.

Fig. 6 is a schematic structural diagram of an embodiment of a display device provided in an embodiment of the present application, where the display device may include:

a request sending module 601, configured to send a corresponding user request to a server based on a user behavior of a target user;

the information obtaining module 602 is configured to obtain first recommendation information sent by a server; the first recommendation information is generated based on service difference information of the second type of client relative to the first type of client for the target product service; the second type of client and the first type of client provide at least one different product service;

the display module 603 is configured to display the first recommendation information.

The display apparatus shown in fig. 6 may perform the display method shown in the embodiment shown in fig. 3, and details of the implementation principle and the technical effect are not repeated. The specific manner in which each module and unit of the display device in the above embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail herein.

An embodiment of the present application further provides a computing device, as shown in fig. 7, the device may include a storage component 701 and a processing component 702;

the storage component 701 stores one or more computer instructions for execution by the processing component 702 to invoke the recommendation method described in the embodiment of fig. 2 or to implement the display method described in the embodiment of fig. 3.

Of course, a computing device may also include other components as necessary, such as input/output interfaces, display components, communication components, and so forth.

In the case where the processing component in the computing device is used to implement the information display method as shown in fig. 4, the computing device may further include a display component to perform a corresponding display operation. In addition, the device may also include a basic configuration such as a network card chip, an IO bus, an audio/video component, and the like, which is not limited in the present application. Optionally, according to the implementation form of the device, some peripheral devices, such as a keyboard, a mouse, a stylus, a printer, etc., may also be included, which is not limited in this application.

Among other things, the processing component 702 may include one or more processors to execute computer instructions to perform all or some of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors, or other electronic components configured to perform the above-described methods.

The storage component 701 is configured to store various types of data to support operations in the device. The storage component may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The display element may be an Electroluminescent (EL) element, a liquid crystal display or a microdisplay of similar construction, or a retina-directable or similar laser-scanned display.

It should be noted that, in the case that the computing device implements the recommender shown in fig. 2, the computing device may be a physical device or an elastic computing host provided by a cloud computing platform. It can be implemented as a distributed cluster consisting of a plurality of servers or terminal devices, or as a single server or a single terminal device.

When the computing device implements the display method shown in fig. 3, the computing device may be implemented as an electronic device, where the electronic device may be a device used by a user and having functions of computing, accessing internet, communicating and the like required by the user, and the electronic device may be, for example, a mobile phone, a tablet computer, a personal computer, a wearable device and the like.

The embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the recommendation method in the embodiment shown in fig. 2 or the display method in the embodiment shown in fig. 3 can be implemented. The computer-readable medium may be included in the electronic device described in the above embodiment; or may exist separately without being assembled into the electronic device.

The embodiment of the present application further provides a computer program product, which includes a computer program carried on a computer-readable storage medium, and when the computer program is executed by a computer, the recommendation method of the embodiment shown in fig. 2 or the display method of the embodiment shown in fig. 3 can be implemented. In such embodiments, the computer program may be downloaded and installed from a network, and/or installed from a removable medium. The computer program, when executed by a processor, performs various functions defined in the system of the present application.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one position, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims (14)

1. A recommendation method, comprising:

determining a target product service under the condition that a user request of a target user comes from a first type client;

determining service difference information of a second class of clients for the target product service compared with the first class of clients; wherein the second class of clients provides at least one different product service than the first class of clients;

generating first recommendation information based on the service difference information;

and informing the target user of the first recommendation information.

2. The method of claim 1, wherein determining the target product service in the case that the user request of the target user comes from the first type of client comprises:

determining the target product service under the condition that the user request of the target user comes from the first class client and meets the recommendation condition, wherein the recommendation condition comprises at least one of the following conditions:

the target user meets the user requirements;

the first type of client meets the transfer requirement;

the target page requested to be displayed by the user request meets the recommendation requirement;

the request type of the user request is a preset type;

and the number of the first and second groups,

the user request is a customer service application request.

3. The method of claim 1, wherein the target product service is determined in particular according to at least one of the following implementations:

determining a target product service corresponding to the service application request under the condition that the user request is the service application request;

under the condition that the user request is a customer service application request, providing a customer service session interface to the first type of client, identifying key information provided by the target user in the customer service session interface, and determining target product service corresponding to the key information;

determining a target product service corresponding to a target page requested to be displayed by the user request;

and the number of the first and second groups,

and determining the target product service matched with the request type requested by the user.

4. The method of claim 1, wherein the determining the targeted product service comprises:

and selecting any second product service with a different service type or service content from at least one second product service provided by a second type of client, compared with at least one first product service provided by the first type of client, and taking the second product service as the target product service.

5. The method of claim 1, wherein notifying the target user of the first recommendation information comprises at least one of:

the first recommendation information is contained in a target page requested to be displayed by the user request and is sent to the first class of clients, so that the first recommendation information is displayed in the target page;

sending the first recommendation information to the first class client; the first recommendation information is used for displaying the first recommendation information in a popup window form;

under the condition that the user request is a customer service application request, displaying the first recommendation information in a customer service session interface;

and (c) a second step of,

and sending the first recommendation information to a communication account corresponding to the target user.

6. The method of claim 1, wherein the generating first recommendation information based on the service differentiation information comprises:

generating first recommendation information based on the service difference information and the link information corresponding to the target product service; the link information is used for triggering the operation of the second type of client or triggering the display of an installation package downloading page corresponding to the second type of client.

7. The method of claim 6, wherein the generating first recommendation information based on the service difference information and the link information corresponding to the target product service comprises:

determining related pages provided by the second class of clients for the target product service;

generating first recommendation information based on the service difference information and the link information of the related page; and the link information is used for triggering the second type of client to run and sending a corresponding page acquisition request.

8. The method of claim 7, wherein the user request is a service application request for a target order generated based on an order placement request for a target product; the related page is a service application page; the method further comprises the following steps:

sending the service application page to the second type of client based on the page acquisition request sent by the second type of client so as to display the service application page on the second type of client;

and receiving an application confirmation request sent by the target user through the second type client, and processing the target order according to the service content of the target product service corresponding to the second type client.

9. The method of claim 1, further comprising:

receiving a service application request sent by the target user for a target order through the second type client;

and processing the target order according to the service content of the target product service corresponding to the second type of client.

10. The method of claim 1, wherein the user request is a service application request; the first recommendation information comprises a cancel control, and the method further comprises:

receiving a cancel request aiming at the first recommendation information, and processing the target order according to the service content of the target product service corresponding to the first class client;

distributing the electronic coupon corresponding to the second type of client to the target user; the electronic coupon is used for participating in resource cancel verification operation initiated by the second type of client;

generating second recommendation information based on the electronic coupon and the service difference information;

and notifying the target user of the second recommendation information.

11. The method of claim 1, wherein the determining service difference information for the target product service for the second class of clients compared to the first class of clients comprises:

controlling the first type of client not to provide the target product service and the second type of client to provide the target product service;

and taking the service content of the target product service as service difference information.

12. The method according to claim 8 or 9, wherein the processing the target order according to the service content of the target product service corresponding to the second type client comprises:

returning the corresponding resource corresponding to the target order to the resource account of the target user under the condition that the target product service is the out-of-stock processing service and the target product is detected to be in the out-of-stock state; wherein the first class of clients do not provide the out-of-stock handling service;

or;

under the condition that the target product service is price protection service, if the target order meets price guarantee conditions, determining a differential price corresponding to the target order based on the product price and the current price of the target product in the target order; returning the resource corresponding to the spread to the resource account of the target user; wherein the first class of clients do not provide the price protection service;

alternatively, the first and second electrodes may be,

when the target product service is a refund service, within a first refund time specified by the refund service, returning the settlement resource corresponding to the target order to the resource account of the target user; the second refund time specified by the first type of client corresponding to the refund service is longer than the first refund time, or the settlement resource corresponding to the target order is returned to the resource account of the target user according to compensation content in the refund service, and an electronic coupon is distributed to the target user; and the refund service corresponding to the first type of client does not contain the compensation content.

13. A display method, comprising:

based on the user behavior of the target user, sending a corresponding user request to the server;

acquiring first recommendation information sent by the server; the first recommendation information is generated based on service difference information of the second type of clients for the target product service compared with the first type of clients; wherein the second class of clients provides at least one different product service than the first class of clients;

and displaying the first recommendation information.

14. A computing device comprising a processing component and a storage component;

the storage component stores one or more computer instructions; the one or more computer instructions are for execution by the processing component to invoke to perform the recommendation method of any one of claims 1 to 12 or to implement the display method of claim 13.

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