CN115660752A - Display screen display content configuration method, system, device and medium - Google Patents
Display screen display content configuration method, system, device and medium Download PDFInfo
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- CN115660752A CN115660752A CN202211311933.3A CN202211311933A CN115660752A CN 115660752 A CN115660752 A CN 115660752A CN 202211311933 A CN202211311933 A CN 202211311933A CN 115660752 A CN115660752 A CN 115660752A
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Abstract
The application relates to a method, a system, equipment and a medium for configuring display content of a display screen, wherein the method specifically comprises the following steps: acquiring a global picture in an elevator; judging whether the definition of the global picture is greater than a set threshold value or not; if yes, judging whether the global picture contains a human body object; if yes, extracting human body characteristics of the human body object, wherein the human body characteristics specifically comprise sex characteristics and age characteristics; dividing the human body object into a plurality of characteristic human groups corresponding to the human body characteristics according to the human body characteristics; matching a preset advertisement to be played with a characteristic group according to a preset matching rule; and selecting a plurality of advertisements to be played matched with the characteristic person group from the advertisement library and playing the advertisements. This application can be according to the different of the characteristic crowd in the elevator select with the characteristic crowd correspond treat the broadcast advertisement and carry out the adaptability adjustment to advertisement broadcast order, make the advertisement can accurate, timely propelling movement to its audience crowd that corresponds.
Description
Technical Field
The present application relates to the field of display screen display technologies, and in particular, to a display screen display content configuration method, system, device, and medium.
Background
The LED display screen is a flat panel display, consists of a plurality of LED module panels and is equipment for displaying images, characters and videos; the LED display screen has the advantages of bright color, stable work, long service life and the like; the LED display screen is often used as advertisement display equipment to play advertisement videos or images in public places such as elevators, subway stations, commercial squares and the like.
When the LED display screen is arranged in the elevator to work as an advertisement playing device, a plurality of advertisement videos or images are usually played in a preset sequence in an advertisement playing mode, and the advertisement playing mode is set in advance and cannot accurately push advertisements to corresponding audience groups.
Disclosure of Invention
In order to accurately push advertisements played by an LED display screen to audiences of the LED display screen, the application provides a display screen display content configuration method, a display screen display content configuration system, display screen display content configuration equipment and a display screen display content configuration medium.
In a first aspect, the display content configuration method provided by the present application adopts the following technical scheme:
acquiring a global picture in an elevator;
judging whether the global picture contains a human body object or not;
if so, extracting the human body features of the human body object;
dividing the human body object into a plurality of characteristic human groups corresponding to the human body characteristics according to the human body characteristics;
matching preset advertisements to be played with the characteristic people group according to preset matching rules;
and selecting a plurality of advertisements to be played matched with the characteristic person group from an advertisement library and playing the advertisements.
Through adopting above-mentioned technical scheme, according to the inside personnel's that exist of elevator difference to and different characteristic crowd's the difference of interest point, corresponding advertisement is broadcast to the selection of pertinence from the advertisement storehouse, and the audience crowd of the advertisement of selecting matches with the personnel in the current elevator, and the type of the advertisement of self-adaptation adjustment broadcast makes the propelling movement that corresponds the advertisement can be more accurate to its audience crowd.
Preferably, after the global picture in the elevator is obtained, the method further comprises the following steps:
judging whether the definition of the global picture is greater than a set threshold value or not;
and if not, performing definition restoration on the global picture through picture definition restoration software.
By adopting the technical scheme, the shot global picture caused by special conditions is not clear, the definition of the global picture is adjusted by using the picture definition restoration software, so that the characteristic value of personnel in the elevator can be accurately and clearly identified, and the accuracy of advertisement pushing is ensured.
Preferably, after the step of determining whether the global picture includes the human body object, the method further includes the following steps:
if not, the LED display screen is closed.
By adopting the technical scheme, when people do not exist in the elevator, the LED display screen is closed, so that the energy consumption of the LED display screen is reduced, and the energy saving is relatively friendly.
Preferably, before the step of obtaining the global picture in the elevator, the method further comprises the following steps:
controlling a camera device to continuously shoot the global pictures in the elevator at intervals of set time;
storing all the shot global pictures into a global picture library;
and acquiring the global picture with the shooting time closest to the current time from the global picture library.
By adopting the technical scheme, the latest global picture is timely replaced aiming at the condition that the people group in the elevator changes frequently, and the characteristics of the people group in the current elevator are identified in real time, so that the subsequently generated advertisement play list conforms to the characteristics of the people group in the current elevator.
Preferably, the advertisement to be played is associated with a preset tag, and the tag contains audience crowd information of the advertisement to be played, and the method specifically includes the following steps: the preset matching rule is used for matching the characteristic people group with the advertisement to be played with the label with the corresponding audience crowd information.
By adopting the technical scheme, the advertisement to be played is marked with the human body characteristic labels corresponding to the audience population according to the audience population, the correspondence between the advertisement to be played and the characteristic population group is completed according to the labels, so that the advertisement to be played is matched with the characteristic population group, and the advertisement corresponding to the characteristic population group can be accurately pushed in place.
Preferably, the human characteristics include gender characteristics and age characteristics of the human subject.
By adopting the technical scheme, the setting of the gender characteristic and the age characteristic of the human body object can completely reflect the specific characteristics of audience population to be broadcasted with the advertisement, so as to figure the audience population of the advertisement and obtain specific matching basis.
Preferably, in the step of selecting a plurality of advertisements to be played matched with the feature person group from an advertisement library and playing the advertisements, the method further comprises the following steps:
identifying the number of human objects contained within each of the characteristic person groups;
sequencing the advertisements to be played according to the number of the human body objects contained in each characteristic person group to form a played advertisement list;
and playing the advertisement according to the playing advertisement list.
Through adopting above-mentioned technical scheme, after selecting with the personnel assorted advertisement in the elevator, adjust the advertisement broadcast order according to different characteristic crowd's quantity in the elevator, will make account for the advertisement that the characteristic crowd that the head stock proportion is the most corresponds can the preferred broadcast, make correspond the advertisement can be more timely, accurate propelling movement to its audience crowd.
In a second aspect, the present application provides a display screen display content configuration system, including the following modules:
the global picture acquisition module is used for acquiring a global picture in the elevator;
the global picture definition judging module is used for judging whether the definition of the global picture is greater than a set threshold value or not;
the human body object judging module is used for judging whether the global picture contains a human body object;
the human body feature extraction module is used for extracting human body features of the human body object;
the characteristic person group dividing module is used for dividing the human body object into a plurality of characteristic person groups corresponding to the human body characteristics according to the human body characteristics;
the advertisement to be played matching module is used for matching the preset advertisement to be played with the characteristic people group according to the preset matching rule;
the advertisement playing module is used for selecting a plurality of advertisements to be played matched with the characteristic person group from an advertisement library and playing the advertisements;
in a third aspect, the present application provides a computer device, which adopts the following technical solutions: the display screen display content configuration method comprises a memory and a processor, wherein the memory stores a computer program which can be loaded by the processor and executes the display screen display content configuration method.
In a fourth aspect, the present application provides a computer-readable storage medium, which adopts the following technical solutions: the display screen display content configuration method comprises a step of storing a program which can be loaded by a processor and can execute any display screen display content configuration method.
In summary, the present application includes at least one of the following beneficial technical effects:
1. the method comprises the steps of completing the identification of people in the elevator, dividing the people in the elevator into different characteristic people, matching advertisements in an advertisement library with the characteristic people, and selecting the advertisement types with the same interest points of the characteristic people in the elevator for advertisement playing, so that the advertisements of different types can be accurately pushed to corresponding audience people;
2. identifying the number of each characteristic crowd in the elevator, and sequencing the selected advertisements to be played according to the number of each characteristic crowd, so that the characteristic crowd with the largest proportion of the total number of people in the elevator preferentially receives interested related advertisements, and the timeliness of advertisement push is ensured;
3. the global picture with insufficient definition is repaired by judging the definition of the global picture, so that the accuracy of characteristic crowd identification is ensured, the characteristic values of personnel in the elevator can be accurately and clearly identified, and the accuracy of advertisement push is ensured; whether personnel exist in the elevator or not is judged, and the characteristic advertisement is played under the condition that the personnel do not exist in the elevator, so that the energy consumption of the LED display screen is reduced, and the service life of the LED display screen is prolonged.
Drawings
Fig. 1 is a flowchart of a method for configuring display content on a display screen according to an embodiment of the present disclosure.
Fig. 2 is a system block diagram of a display screen display content configuration method according to an embodiment of the present application.
Fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Description of reference numerals: 201. a global picture acquisition module; 202. a global picture definition judgment module; 203. a human body object judgment module; 204. a human body feature extraction module; 205. a characteristic person group division module; 206. a matching module for advertisement to be played; 207. an advertisement playing module 208 and a global picture definition repairing module; 209. the LED display screen extinguishing module; 2010. a human body object number identification module; 2011. a to-be-played advertisement sequencing module; 300. an electronic device; 301. a processor; 302. a communication bus; 303. a user interface; 304. a network interface; 305. a memory.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments.
The embodiment of the application discloses a display screen display content configuration method, a display screen display content configuration system, display screen display content configuration equipment and a display screen display content configuration medium.
Referring to fig. 1, a display screen display content configuration method includes the following steps:
s101: acquiring a global picture in an elevator;
specifically, global picture in the elevator is shot through camera device, this camera device can set up at the elevator top, also can set up at the LED display screen top, and camera device lasts a lot of to the inside personnel's of elevator shooting and goes on, and is provided with the interval time between shooing at every turn, and the interval time can set up to the elevator at the operating time between two-layer building.
After the global pictures in the elevator are shot through the camera device, the shot global pictures are placed into the global picture library, all the global pictures shot through the camera device are stored in the global picture library, when the global pictures need to be obtained, the global pictures with the shooting time closest to the current time are selected to be obtained, historical global pictures in the global picture library can be manually deleted periodically by people, the problem that the difficulty in obtaining the global pictures is increased due to the fact that too many global images stored in the global picture library is avoided, and all the personnel images in the elevator are contained in the global pictures shot through the camera device.
S102: judging whether the global picture is clear or not;
specifically, the obtained gray value in the global picture is subjected to convolution operation through a laplacian mask, and then the standard deviation is calculated, wherein the standard deviation can be used for reflecting the picture definition. If the picture has a higher standard deviation, the picture has a wider frequency response range, which represents a normal picture with accurate focusing; if a picture has a small standard deviation, it has a narrow frequency response range, which means that the number of edges in the picture is small, and the blurriness of the picture is more, the number of edges is less; setting a corresponding threshold value, wherein if the standard deviation of a certain picture is lower than a predefined threshold value, the picture can be considered as fuzzy, and if the standard deviation of the certain picture is higher than the threshold value, the picture is not fuzzy; it should be noted that the determination of the definition has certain subjective factors, and therefore the setting of the set threshold needs to be performed according to actual situations.
S1021: if the global picture is judged to be unclear, performing definition restoration on the global picture;
specifically, the definition of the picture mainly refers to the definition of the edge of the image outline, and the definition of the global picture is mainly repaired by adjusting the sharpness of the global picture and can be repaired by picture definition repairing software which can be photoshop; and introducing the global picture with the high frequency quantity larger than the set threshold into photoshop, and improving the image definition by improving the contrast with surrounding pixel points and sharpening the image edge through preset templates such as an Unshirp Mask (USM virtual light Mask), a sharp More (further sharpening), a sharp (sharpening) and a sharp edge.
In another embodiment of the present application, if it is determined that the acquired global image has insufficient definition, it may be that there is dirt on the image capturing device or the image capturing device is blocked, so that when it is detected that the definition of the captured global image is insufficient many times, a maintenance signal may be sent to the relevant person to prompt the relevant person to clean the image capturing device.
S103: judging whether the global picture contains a human body object or not;
specifically, the global picture is imported into OpenCV, an identification resolution is set according to the resolution of the camera device, a human body object in the global picture is identified and extracted, the human body object refers to a single person existing in the current elevator, the resolution can be set to 960ppi, and whether the human body object is included in the global picture is judged.
S1031: if the global picture does not contain the human body object, closing the LED display screen;
specifically, if the human body object does not exist in the global picture, it is indicated that no person exists in the elevator at this time, and in order to prevent energy loss, the LED display screen is turned off or made to sleep; and sending a screen extinguishing signal to the LED display screen to close the LED display screen, and for the advertisement being played in the LED display screen, the playing can be suspended when the LED display screen is turned off, the advertisement video data played in the previous LED display screen is cleared, and the advertisement is played after the next LED display screen is started.
S104: extracting human body characteristics of a human body object;
specifically, on the basis of the human body object obtained in the above steps, the human body features of the human body object are identified, specifically, the human body features are the age group features and the gender features of the human body object, the age group features and the gender features of all the people in the elevator are analyzed through facial recognition, and the identification of the gender features and the age group features of the human body object through the facial recognition is performed by the prior art, which is not described herein again.
S105: dividing a characteristic person group;
specifically, the human body object is divided into a plurality of characteristic human groups corresponding to the human body characteristics according to the human body characteristics, and each characteristic human group corresponds to the human body characteristics of the identified human body object; for example, the gender characteristic and the age group characteristic are taken as the classification standard of the characteristic population; the people in the elevator can be divided into male and female according to the gender characteristics, the human body objects in the age range of 0-16 years are divided into teenagers according to the age characteristics, the human body objects in the age range of 16-30 years are divided into adults, the human body objects in the age range of 30-50 years are divided into middle-aged and human body objects above 50 years are divided into old people, and all the people in the elevator can be divided into 8 types of characteristic people including teenager male, adult male, middle-aged male, old male, teenager female, adult female, middle-aged female and old female by combining the two characteristics.
S106: matching the advertisement to be played with the characteristic people group;
specifically, matching a preset advertisement to be played with the characteristic people group according to a preset matching rule, determining audience people groups of the advertisement to be played according to a preset advertisement audience people group table, marking the advertisement to be played with a label by personnel in advance, wherein the label is an electronic label, the specific content of the label is audience people information of the advertisement to be played, identifying the character association degree between the audience people information and the characteristic people group in a character association mode, associating the audience people information with the characteristic people group, and completing the matching of the advertisement to be played and the characteristic people group; for example, for adult males of audience groups with types of advertisements such as scientific and technological products, fitness and the like, the type of advertisement can be matched with the characteristic people group of males in the age range of 16-30 years, and for type advertisements such as beauty and make-up, fashion and the like, the type of advertisement can be matched with the characteristic people group of females in the age range of 16-30 years; audience crowd of the advertisement to be played can be manually set by personnel, and corresponding audience crowd of the type of advertisement can be obtained according to historical advertisement clicking conditions of the advertisement to be played.
S107: selecting an advertisement to be played and playing the advertisement;
after matching of the advertisements to be played and the characteristic people groups is completed, acquiring the number of the human body objects in each characteristic people group identified in the step, sequencing the advertisement playing sequence from at least more according to the number of the human body objects in each characteristic people group, adjusting the playing sequence of the advertisements to be played corresponding to the characteristic people group with the most number to be the first order, adjusting the playing sequence of the advertisements to be played corresponding to the characteristic people group with the most number to be the second order, and so on to form an advertisement list to be played; the type advertisements which are correspondingly matched with the people in the current elevator and the playing sequence of the advertisements to be played are determined in the advertisement list to be played, and the selected advertisements are played according to the advertisement list to be played.
For example, if 4 adult males, 3 adult females and 1 teenager males are identified in the current elevator, the fitness equipment advertisement is matched with the adult males, the cosmetic advertisement is matched with the adult females, and the toy advertisement is matched with the teenager males, then the three advertisements to be played are played in the following order: the advertisement of the fitness equipment, the cosmetic advertisement and the toy advertisement are played according to the selected advertisement to be played and the playing sequence of the selected advertisement.
In another embodiment of the application, in order to avoid the problem that the repeated playing of the advertisement is caused by too short running interval time of the elevator between floors, fewer characteristic people in the elevator cannot watch the pushed advertisement, when the advertisement is selected, people with the largest number of characteristic people are judged whether the corresponding advertisement is played completely, after the corresponding advertisement is played, the advertisement to be played corresponding to the largest number of characteristic people is not selected within set time, the set time can be set to be the time required by the elevator to go back and forth between the hall layer and the top layer, the advertisement is selected from the rest advertisements, and the playing sequence of the follow-up advertisement is arranged.
The implementation principle of the display content configuration method of the embodiment of the application is as follows:
the method comprises the steps of identifying personnel in an elevator through a camera device to obtain a global picture, analyzing characteristic values of human body objects in global picture identification crowds, dividing the crowds in the elevator into a plurality of different characteristic crowds according to the characteristic values, calculating the number of people of each characteristic crowd, matching different characteristic crowd groups with corresponding advertisements according to matching rules, selecting the corresponding advertisements from an advertisement library, sequencing advertisement playing sequences at least according to the number of the human body objects in each characteristic crowd group to obtain an advertisement list to be played, and playing the advertisements according to the advertisement list to be played.
The embodiment of the application also discloses a display screen display content configuration system.
Referring to fig. 2, a display screen presentation content configuration system includes the following modules:
the global picture acquisition module 201 is used for acquiring a global picture in the elevator;
the global picture definition judging module 202 is used for judging whether the definition of the global picture is greater than a set threshold value;
a human body object judgment module 203, configured to judge whether the global picture includes a human body object;
a human body feature extraction module 204, configured to extract human body features of the human body object;
a feature person group dividing module 205, configured to divide the human body object into a plurality of feature person groups corresponding to the human body features according to the human body features;
a to-be-played advertisement matching module 206, configured to match a preset to-be-played advertisement with the feature group according to a preset matching rule;
the advertisement playing module 207 is used for selecting a plurality of advertisements to be played matched with the feature person group from an advertisement library and playing the advertisements;
referring to fig. 3, a schematic structural diagram of an electronic device 300 is provided in the present embodiment. As shown in fig. 3, the electronic device 300 may include: at least one processor 301, at least one network interface 304, a user interface 303, a memory 305, at least one communication bus 302.
Wherein a communication bus 302 is used to enable the connection communication between these components.
The user interface 303 may include a Display screen (Display) and a Camera (Camera), and the optional user interface 303 may further include a standard wired interface and a wireless interface.
The network interface 304 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface), among others.
The Memory 305 may include a Random Access Memory (RAM) 305, and may also include a Read-Only Memory (Read-Only Memory) 305. Optionally, the memory 305 includes a non-transitory computer-readable medium. The memory 305 may be used to store instructions, programs, code sets, or instruction sets. The memory 305 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing the various method embodiments described above, and the like; the storage data area may store the data and the like referred to above in the respective method embodiments. The memory 305 may alternatively be at least one storage device located remotely from the processor 301. As shown in fig. 3, the memory 305, which is a computer storage medium, may include therein an operating system, a network communication module, a user interface 303 module, and an application program of a display screen presentation content configuration method.
In the electronic device 300 shown in fig. 3, the user interface 303 is mainly used for providing an input interface for a user to obtain data input by the user; and the processor 301 may be configured to invoke an application of a display presentation content configuration method stored in the memory 305, which when executed by the one or more processors 301, causes the electronic device 300 to perform the method as described in one or more of the above embodiments.
An electronic device 300 readable storage medium, the electronic device 300 readable storage medium having instructions stored thereon. When executed by the one or more processors 301, cause the electronic device 300 to perform the methods as described in one or more of the above embodiments.
The embodiment of the application also discloses a computer readable storage medium.
Specifically, the computer-readable storage medium stores a computer program capable of being loaded by the processor 301 and executing the method for configuring display screen contents as described above, and includes: a U-disk, a removable hard disk, a Read-Only Memory 305 (ROM), a Random Access Memory 305 (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above embodiments are preferred embodiments of the present application, and the protection scope of the present application is not limited by the above embodiments, so: all equivalent changes made according to the structure, shape and principle of the present application shall be covered by the protection scope of the present application.
Claims (9)
1. A display screen display content configuration method is characterized by comprising the following steps:
acquiring a global picture in an elevator;
judging whether the global picture contains a human body object or not;
if so, identifying the human body characteristics of the human body object;
dividing the human body object into a plurality of characteristic human groups corresponding to the human body characteristics according to the human body characteristics;
matching a preset advertisement to be played with the characteristic people group according to a preset matching rule;
and selecting a plurality of advertisements to be played matched with the characteristic person group from an advertisement library and playing the advertisements.
2. The method for configuring display contents of claim 1, wherein after the global picture in the elevator is obtained, the method further comprises the following steps:
judging whether the definition of the global picture is greater than a set threshold value or not;
and if not, performing definition restoration on the global picture through picture definition restoration software.
3. The method for configuring display contents of claim 1, wherein after determining whether the global picture contains a human body object, the method further comprises the following steps:
if not, the LED display screen is turned off.
4. The method for configuring the display contents of claim 1, further comprising the following steps before obtaining the global picture in the elevator:
controlling a camera device to continuously shoot the global pictures in the elevator at intervals of set time;
storing all the shot global pictures into a global picture library;
and selecting the global picture with the shooting time closest to the current time from the global picture library.
5. The method as claimed in claim 1, wherein the advertisement to be played is associated with a preset tag, and the tag contains audience and crowd information of the advertisement to be played, and the method specifically comprises the following steps: the preset matching rule is used for matching the characteristic people group with the advertisement to be played with the label with the corresponding audience crowd information.
6. The method for configuring display contents of claim 1, wherein:
the human body characteristics comprise sex characteristics and age characteristics of the human body object.
7. The method for configuring display content of claim 1, wherein the method specifically comprises the following steps of, in selecting a plurality of advertisements to be played from an advertisement library, the advertisements to be played are matched with the feature person group, and playing the advertisements:
identifying the number of human objects contained within each of the characteristic person groups;
sequencing the advertisements to be played according to the number of the human body objects contained in each characteristic person group to form a played advertisement list;
and playing the advertisement according to the playing advertisement list.
8. A display screen presentation configuration system according to any one of claims 1 to 7, the system comprising the following modules:
the global picture acquisition module (201) is used for acquiring a global picture in the elevator;
a global picture definition judging module (202) for judging whether the definition of the global picture is greater than a set threshold value;
a human body object judgment module (203) for judging whether the global picture contains a human body object;
a human body feature extraction module (204) for extracting human body features of the human body object;
a characteristic person group dividing module (205) for dividing the human body object into a plurality of characteristic person groups corresponding to the human body characteristics according to the human body characteristics;
the advertisement to be played matching module (206) is used for matching the preset advertisement to be played with the characteristic people group according to the preset matching rule;
the advertisement playing module (207) is used for selecting a plurality of advertisements to be played matched with the characteristic person group from an advertisement library and playing the advertisements;
a computer device, comprising a memory (305) and a processor (301), the memory (305) having stored thereon a computer program which can be loaded by the processor (301) and which performs the method of any one of claims 1 to 7.
9. A computer-readable storage medium, characterized in that a computer program is stored which can be loaded by a processor (301) and which performs the method according to any one of claims 1 to 7.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117219003A (en) * | 2023-11-09 | 2023-12-12 | 深圳市东陆科技有限公司 | Content display method and device of LED display module |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117219003A (en) * | 2023-11-09 | 2023-12-12 | 深圳市东陆科技有限公司 | Content display method and device of LED display module |
| CN117219003B (en) * | 2023-11-09 | 2024-03-12 | 深圳市东陆科技有限公司 | Content display method and device of LED display module |
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