CN115660741A

CN115660741A - Sales promotion plan management method and equipment

Info

Publication number: CN115660741A
Application number: CN202211351056.2A
Authority: CN
Inventors: 黄馨颖
Original assignee: Shanghai Shanshu Network Technology Co ltd; Shanshu Science And Technology Suzhou Co ltd; Shanshu Science And Technology Beijing Co ltd; Shenzhen Shanzhi Technology Co Ltd
Current assignee: Shanghai Shanshu Network Technology Co ltd; Shanshu Science And Technology Suzhou Co ltd; Shanshu Science And Technology Beijing Co ltd; Shenzhen Shanzhi Technology Co Ltd
Priority date: 2022-10-31
Filing date: 2022-10-31
Publication date: 2023-01-31

Abstract

The embodiment of the application provides a method and equipment for managing a promotion plan, and mainly aims to solve the problem that the existing promotion plan management mode is difficult to meet the requirements of timely re-sale and inaccurate logic when complex conditions and plans are faced at present. Wherein, the method comprises the following steps: acquiring promotion plan information and a minimum plan unit of a target promotion plan, wherein the promotion plan information comprises an estimated sales amount; determining a time node for copying according to the promotion plan information; and automatically generating promotion copy information based on the actual promotion data at the copy time node, wherein the minimum copy unit in the promotion copy information is determined based on the granularity of the minimum plan unit.

Description

Sales promotion plan management method and equipment

Technical Field

The invention relates to the field of computer information management, in particular to a sales promotion plan management method and related equipment

Background

With the continuous development of the retail industry, the statistical technology matched with the retail industry also progresses. Currently, there are instances of statistical data in some cases, i.e., when the promotional program is done. Wherein the operator needs to review and evaluate the plan. For example, the total planned income data is calculated according to the commodity data and store number of the planning unit magnitude, and the discount, the hand price and the estimated sales volume of each product are further planned.

At present, the sales plan is often made by manually making excel, or the total sales data of a certain store or brand is obtained from an OMS (Order Management System) System or a BI (Business Intelligence) reporting System by the aid of an IT department after the activity is executed manually, and then the excel is used for analysis and processing. However, in practical applications, the above two management manners do not support the function of automatic statistics through orders, that is, when meeting the requirement of statistics duplication in different scenarios, the conventional manual excel form making manner at present is difficult to meet the requirement of the management function of automatic promotion plans with fine granularity.

Disclosure of Invention

In view of the above problems, the present invention provides a method and an apparatus for managing a promotion plan, and mainly aims to solve the problem that the existing manual excel form making method is difficult to satisfy the requirement of fine-grained automatic promotion plan management function when facing complex conditions and plans.

In order to solve the above technical problem, in a first aspect, the present invention provides a method for managing a promotion plan, including:

acquiring promotion plan information and a minimum plan unit of a target promotion plan, wherein the promotion plan information comprises an estimated sales amount;

determining a re-sale time node according to the promotion plan information;

and sending the calling information to the target server.

And automatically generating promotion copy information based on the actual promotion data at the copy time node, wherein the minimum copy unit in the promotion copy information is determined based on the granularity of the minimum plan unit.

Optionally, the determining the duplication time node according to the promotion plan information includes:

and determining a re-sale time node according to the promotion ending time node and the sale result opening time of the promotion plan information, wherein the sale result opening time is determined based on the type of the promotion goods and the sale mode.

Optionally, the sales promotion copy information includes an actual hand price and an actual hand discount of the target product, and the sales promotion copy information is automatically generated based on the actual sales promotion data at the copy time node, and includes:

determining an actual hand price based on an actual hand sales amount and an actual sales volume for the target item over the promotional time period;

the actual discount on the hand is determined based on the actual amount of sales to the hand, the actual amount of sales, and the initial pricing for the target item over the promotional time period.

Optionally, attribute screening information is obtained, wherein the attributes comprise commodity attributes and/or store attributes;

and selecting the copy data associated with the attribute screening information from the promotion copy information for display.

Optionally, in a case that the duplication display instruction is received, the promotion duplication information and the target promotion plan associated with the promotion duplication information are merged to generate a duplication comparison report.

Optionally, under the condition that the actual sales volume of the target commodity is smaller than the planned sales volume and the actual hand price of the target commodity is smaller than the planned hand price, obtaining a reference commodity which has an appearance similarity higher than a preset similarity with the target commodity and a sales volume higher than the actual sales volume of the target commodity in a promotion time period on the basis of image recognition on the e-commerce platform, wherein the commodity category of the reference commodity is the same as the commodity category of the target commodity;

and adjusting the promotion plan of the target commodity in real time according to the price fluctuation of the reference commodity.

Optionally, user evaluation information of the reference commodity is crawled;

performing cluster analysis on the good evaluation information in the user evaluation information to generate an advantage characteristic;

and adding the advantage characteristics to the promotion copy information, wherein the display category of the advantage characteristics in the promotion copy information is the item to be improved of the commodity.

In a second aspect, the present invention provides a sales promotion plan management apparatus, including:

the system comprises an acquisition unit, a calculation unit and a display unit, wherein the acquisition unit is used for acquiring promotion plan information and a minimum plan unit of a target promotion plan, and the promotion plan information comprises an estimated sales amount;

the determining unit is used for determining a re-sale time node according to the promotion plan information;

and the generating unit is used for automatically generating promotion copy information based on the actual promotion data at the copy time node, wherein the minimum copy unit in the promotion copy information is determined based on the granularity of the minimum planning unit.

In a third aspect, an embodiment of the present invention further provides a storage medium, where the storage medium includes a stored program, and when the program runs, a device on which the storage medium is located is controlled to execute the method for managing a promotion plan according to any one of the first aspect or the second aspect.

In a fourth aspect, an embodiment of the present invention further provides an electronic device, where the electronic device includes at least one processor, and at least one memory and a bus connected to the processor; the processor and the memory complete mutual communication through the bus; the processor is configured to invoke program instructions in the memory to perform the promotion plan management method of any of the first or second aspects.

By means of the technical scheme, the method and the device for managing the promotion plan solve the problem that the existing manual excel tabulation mode is difficult to meet the requirement of the automatic promotion plan management function with fine granularity when complex conditions and plans are faced at present. In the scheme, the promotion plan information and the minimum plan unit can be determined based on the target promotion plan when complex conditions and plans are faced, so that the function of promotion copy information statistics based on the target promotion plan can be generated.

The above description is only an overview of the technical solutions of the present invention, and the present invention can be implemented in accordance with the content of the description so as to make the technical means of the present invention more clearly understood, and the above and other objects, features, and advantages of the present invention will be more clearly understood.

Drawings

Various additional advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:

FIG. 1 is a flow chart illustrating a method for managing a promotion program according to an embodiment of the present invention;

FIG. 2 is a schematic block diagram illustrating a promotional plan management apparatus provided by an embodiment of the present invention;

fig. 3 shows a schematic block diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.

In order to solve the problem that the existing manual excel tabulation mode is difficult to meet the requirement of low-granularity automatic promotion plan management function when complex conditions and schemes are faced at present, the embodiment of the invention provides a promotion plan management method, as shown in fig. 1, the method comprises the following steps:

s101, obtaining promotion plan information and minimum plan unit information of the target promotion plan. Wherein the promotion plan information includes an estimated sales amount.

It should be noted that, the method may be executed by a server, or may be executed by a computer terminal or even other intelligent mobile terminals, and is not limited herein.

It is understood that the user entity actually operating the method may include, but is not limited to, one of a distributor, a manufacturer, and a software tester. The user main body imports a data file generated by an existing promotion plan through a server, and splits a target promotion plan into promotion plan information and a minimum plan unit. The promotion program includes the program name, promotion program time, item code, store code, item attributes, store attributes, hand discounts, hand prices, pre-estimated sales, and other extensions. The minimum plan unit is calculated from the commodities and the stores, namely the promotion plan is a promotion plan which is made at a certain store aiming at a certain class of commodities. The effect of obtaining the minimum planning units can improve the accuracy of the whole planning scheme under the condition that the larger the coverage range of the promotion plan is, the more planning units are.

And S102, determining a re-sale time node according to the promotion plan information.

The server receives the data of the sales order, and after the data of the order is ensured to be stable, the sales plan is counted and rewound a certain day after the sales plan is finished.

It should be noted that, in practical application of the method of this embodiment, the specific manner and time for counting the duplication time may be selected and set based on the needs of the user main body in the practical application process according to different business scenarios, and may be selected according to the practical needs of the user without limitation, and more fit the needs of flexible duplication of the promotion plan under the practical business scenarios.

S103, automatically generating promotion copy information based on the actual promotion data at the copy time node, wherein the minimum copy unit in the promotion copy information is determined based on the granularity of the minimum plan unit.

After the replying time node is determined, further, the time for automatically generating the sales promotion replying information based on the actual sales promotion data is determined, and then the server can automatically generate the sales promotion replying information according to the actual sales promotion data generated by the order for generating sales for statistics. Wherein, the smallest copy unit in the promotion copy information is determined by the granularity of the smallest planning unit. The actual order data with the finest granularity is used as the basic data of the order when the sales promotion copy-up information statistics is automatically generated, and the sales promotion plan and the sales promotion copy-up caliber can be consistent by combining the accurate numerical statistical logic.

In some embodiments, the above method, when executed, comprises:

s201, determining a copy time node according to the promotion ending time node and the sales result opening time of the promotion plan information, wherein the sales result opening time is determined based on the types of the promotion commodities and the sales modes.

It should be noted that, the user operates and issues the reply time node confirmation instruction through an external input device of the computer terminal, such as a mouse, a keyboard, or an input device built in the computer terminal, such as a touch pad, a touch display screen, and the server receives the instruction and determines to receive after responding.

For example, the user may correspondingly click a shortcut key for setting the review time node by using a keyboard, or click the review time node by using a mouse to issue a setting instruction, and the server may display a time setting point setting interface after confirming the setting instruction after receiving the setting instruction. The user starts the calling authority for the sale result data and the promotion end time node data by setting the specific year, month and day of the duplication time node, and the server calls the sale result data and the promotion end time node data by the authority starting executed by the user to carry out the pre-data calling for the duplication after the duplication time node is confirmed, so that the related data can be displayed more quickly during duplication.

In some embodiments, the above method, when executed, comprises:

s301, determining the actual hand price based on the actual hand sales and the actual sales amount of the target commodity in the promotion time period.

And calculating the actual value of the hand price according to the actual data generated after the promotion is finished and the preset formula by combining the actual value of the hand sales and the actual sales value.

For example, the actual hand value calculation formula may be: hand price = sum (sales in hands)/sum (sales in sales), where sum is an aggregation function, meaning the sum of the numbers corresponding to the numbers, logical values, and text expressions that are returned in succession. For example, the actual hand sales amount of the woman's hand with the product attribute name BRAND1 is 299000 yuan, the actual sales amount is 1000 pieces, and the parameters are correspondingly substituted into a formula, so that the actual hand price is sum (299000)/sum (1000) to obtain the calculation result 299 yuan.

S302, the actual discount to the hand is determined based on the actual sales to the hand, the actual sales volume and the initial pricing of the target commodity during the promotion period.

And calculating the actual discount of the hand according to actual data generated by the end of the promotion by combining the numerical value of the actual sales of the hand, the actual sales volume and the initial pricing through a preset formula.

For example, the actual hand discount calculation formula may be: discount of hand = sum (sales of hand)/sum (hangtag price) where sum is an aggregation function meaning the sum of the numbers corresponding to its subsequent corresponding number, logical value, and text expression is returned. For example, the actual sale amount of the hand of the woman with the commodity attribute name of BRAND2 is 600000 yuan, the actual sale amount is 1000, the initial pricing is the hang tag price is 1000 yuan, and the parameters are correspondingly substituted into the formula, so that the actual discount of the hand price is 0.6 of the calculation result of sum (600000)/sum (1000 x 1000), namely the actual discount of the hand price is 6.

In some embodiments, when executed, the method further comprises:

s401, obtaining attribute screening information, wherein the attributes comprise commodity attributes and/or store attributes.

It can be understood that, in order to better refine the duplication information to the duplication for specific commodities or stores, the sales promotion duplication starts with the commodity attribute and/or the store attribute as a base point, the corresponding sales promotion plan data is duplicated, when the user checks the commodity attribute and/or the store attribute by giving an instruction, the database of the background searches the information according to the keyword automatic association database of the attributes.

S402, selecting and displaying the copy data related to the attribute screening information in the promotion copy information.

It can be understood that the user selects one or both of the product attributes and/or the store attributes in S401 through the external input device of the computer terminal, and the server counts the multi-copy data associated with the selected attributes after responding to the user selection, and displays the multi-copy data to obtain the promotion plan data corresponding to the view angle based on the product attributes and/or the store attributes. The attribute that is desired to be the base point view angle may be selected in the attribute column using a mouse to display the corresponding promotional plan data copy.

For example, attribute checking is performed on the woman BRAND name BRAND1 by using a mouse, and sales promotion copy data corresponding to the BRAND name BRAND1 is obtained, where the sales promotion copy data includes: SKU number, discount, GMV, unit price, GMV proportion, discount difference and unit price difference.

For another example, a mouse is used to perform attribute check on the flagship store a in the north China region, and sales promotion multi-disc data corresponding to the flagship store a in the north China region is displayed, where the sales promotion multi-disc data includes: SKU number, GMV ratio.

For example, attribute check is performed on both the shop name of the women's clothing BRAND name BRAND1 and the flagship A in the North China by using a mouse, and sales promotion copy data corresponding to the BRAND name of the women's clothing in the shop name of the flagship A in the North China is displayed, wherein the sales promotion copy data includes: SKU number, discount, GMV, unit price per unit, GMV proportion, discount difference, unit price difference and unit price proportion.

In some embodiments, the method further comprises, when executed:

s501, under the condition that a copy display instruction is received, the promotion copy information and the target promotion plan associated with the promotion copy information are combined to generate a copy comparison report.

The method comprises the steps that a server receives a given duplication display instruction, calls a confirmed duplication time node, generates sales promotion duplication information according to actual sales promotion data generated by butting a sales order with a system, and divides a front-end view window into two parts of the two kinds of sales promotion duplication information and a target sales promotion plan, so that a user can compare reports of the two kinds of data, the data are more visual in a data observation view angle, and a new sales promotion plan in the next period can be conveniently made.

Illustratively, the user confirms the multi-disk display through mouse operation, the server receives the multi-disk display instruction, calls the order of sales generated after the BRAND BRAND-FL sales promotion plan is finished, and displays daily SKU number, discount, GMV, unit price and GMV proportion data of the product BRAND, SKU number, discount, GMV, unit price, GMV proportion, discount difference, unit price difference and unit price proportion data in the sales promotion plan and multi-disk comparison report data generated according to the data comparison: SKU number, discount, GMV, unit price per unit, GMV proportion, discount difference, unit price difference and unit price proportion.

In some embodiments, the method further comprises, when executed:

s601, under the condition that the actual sales volume of the target commodity is smaller than the planned sales volume and the actual hand price of the target commodity is smaller than the planned hand price, acquiring a reference commodity which has appearance similarity higher than the preset similarity with the target commodity and has sales volume higher than the actual sales volume of the target commodity in a sales promotion time period on the basis of image recognition on an e-commerce platform, wherein the commodity category of the reference commodity is the same as the commodity category of the target commodity.

It should be noted that, according to the established promotion plan, in the process of promotion activity, according to the real-time actual sales data and in combination with the actual to-hand price calculated in step 301, when the actual sales is smaller than the planned sales and the actual to-hand price of the target product is smaller than the planned to-hand price in the preset observation time period, it indicates that the expected sales result of the currently established promotion plan is not the same as the feedback given by the actual market, and according to the extraction of the image features of the target product of the promotion plan, a competitive product with high similarity and sales of the same product type larger than the actual sales of the product in the preset observation time period is obtained on the e-commerce platform by using the image recognition function as a reference product. Because similar products are sometimes attributed to different commodity categories and target groups for sale are different, the commodity category of the specific reference commodity is the same as that of the target commodity in the method, so that the promotion plan can be adjusted better and accurately.

And S602, adjusting the promotion plan of the target commodity in real time according to the price fluctuation of the reference commodity.

It can be understood that, by obtaining the daily pricing and current pricing of the reference commodity obtained in step S601, the sales promotion sale price and the sales promotion discount of the commodity in the established sales promotion plan are adjusted in real time, the sales promotion sale price may be adjusted to be lower than the reference commodity or may be adjusted to be the same as the reference commodity, where the adjustment policy is determined according to the actual sales volume difference between the reference commodity and the target commodity of the sales promotion plan.

For example, if the daily price of the reference product a is 999, the period of the promotion plan is 14 days, the price of the reference product a is adjusted from 999 to 799 in the last week, the weekly sales amount is 100, the actual sales amount of the target product in the promotion plan is 50, and the promotion sales price is 849, the adjusted promotion sales price is adjusted to 749, and then the sales data of the target product and the reference product are continuously compared according to the adjustable preset observation time period, so as to adjust the promotion plan of the target product in real time.

In some embodiments, the method further comprises, when executed:

and S701, crawling user evaluation information of the reference commodity.

It should be noted that the user rating information of the reference product, that is, the user rating data in the reference product URL determined in S601 is crawled, content information on a required website, such as data of characters, videos, pictures, and the like, is obtained through a program, and the data is automatically captured according to a certain rule. The scripting language for crawling the data can be written based on PHP, java, python and C + + languages.

Illustratively, a crawler script is written by using a Python language, user evaluation information with the product name of C is crawled, the URL of a user evaluation information page with the product name of C is processed according to a module URL lib.

Parse: the module defines a standard interface for parsing Uniform Resource Locator (URL) strings in components, assembling the components back into URL strings, and converting "relative URLs" into absolute URLs to give "basic URLs", i.e. parsing and processing URLs.

HTMLParser: the built-in module of Python specially used for analyzing HTML can be used for analyzing tags, data and the like in a section of HTML.

S702, carrying out cluster analysis on the good evaluation information in the user evaluation information to generate the advantage characteristics.

It should be noted that, according to the user evaluation information crawled in S701, the evaluation information is secondarily filtered, keywords included in the favorable evaluation information are integrated, and clustering analysis is performed according to the obtained feature keywords, so that the advantage features of the reference commodity are generated for reference by the sales promotion plan.

Illustratively, the user evaluation information page of the female garment with the name of C is subjected to aggregation analysis, and the obtained characteristic keywords such as 'high-grade fabric', 'good cut', 'small color difference' and the like are used as the advantage characteristics and are transmitted to the database for the use of copy.

And S703, adding the advantage characteristics into the promotion copy information, wherein the display type of the advantage characteristics in the promotion copy information is the item to be improved of the commodity.

It should be noted that the dominant feature keywords obtained by clustering analysis in S702 are displayed in the category of the item to be improved of the product on one side (the position of the property bar can be customized according to the habit of the user) in the promotion copy report in step S501. According to the categories to be improved, it can be clearly and intuitively seen that after the transverse comparison analysis, the characteristic advantages of the reference commodities with sales quantities larger than the category quantity are more than those of the reference commodities when the expected sales quantity of a certain category of products in the existing promotion plan is not reached, and then the commodities in the current promotion plan are correspondingly improved according to the characteristic keywords, so that the sales quantity is increased, and the future promotion plan is better formulated.

It should be noted that, as an implementation of the method shown in fig. 1 and the related embodiments, an embodiment of the present invention further provides a promotion plan management apparatus, which is used for implementing the method shown in fig. 1 and the related embodiments. The embodiment of the apparatus corresponds to the embodiment of the method, and for convenience of reading, details in the embodiment of the apparatus are not repeated one by one, but it should be clear that the apparatus in the embodiment can correspondingly implement all the contents in the embodiment of the method. As shown in fig. 2, the apparatus includes:

an obtaining unit 21, configured to obtain promotion plan information of a target promotion plan and a minimum plan unit, where the promotion plan information includes an estimated sales amount;

a determining unit 22, configured to determine a duplication time node according to the promotion plan information;

and the generating unit 23 is configured to automatically generate the promotional copy information based on the actual promotional data at the copy time node, where a minimum copy unit in the promotional copy information is determined based on the granularity of the minimum plan unit.

By means of the technical scheme, the embodiment of the invention provides a sales promotion plan management method, and aims to solve the problem that the existing manual excel tabulation mode is difficult to meet the requirement of the automatic sales promotion plan management function with fine granularity when complex conditions and plans are faced at present. In the scheme, the promotion plan information and the minimum plan unit can be determined based on the target promotion plan when complex conditions and plans are faced, so that the function of promotion copy information statistics based on the target promotion plan can be generated.

The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, and the promotion plan management method is realized by adjusting the kernel parameters, so that the problem that the existing promotion plan management mode is difficult to meet the requirements of timely disk replication and inaccurate logic is solved.

An embodiment of the present invention provides a storage medium having a program stored thereon, the program implementing a sales promotion plan management method when executed by a processor.

The embodiment of the invention provides a processor, which is used for running a program, wherein the program executes a promotion plan management method during running.

An embodiment of the present invention provides an electronic device, as shown in fig. 3, the device includes at least one processor 31, at least one memory 32 connected to the processor, and a bus 33; the processor 31 and the memory 32 complete communication with each other through the bus 33; the processor 31 is configured to call program instructions in the memory to perform the promotion plan management method described above:

the device herein may be a server, a PC, a PAD, a mobile phone, etc.

The present application further provides a computer program product adapted to perform a program for initializing the following method steps when executed on a flow management electronic device: acquiring promotion plan information and a minimum plan unit of a target promotion plan, wherein the promotion plan information comprises an estimated sales amount;

determining a re-sale time node according to the promotion plan information;

and sending the calling information to the target server.

Further, determining a replication time node according to the promotion plan information includes:

Further, the sales promotion copy information includes the actual hand price and the actual hand discount of the target commodity, and the sales promotion copy information is automatically generated based on the actual sales promotion data at the copy time node, and includes:

Further, acquiring attribute screening information, wherein the attributes comprise commodity attributes and/or store attributes;

and selecting and displaying the copy data associated with the attribute screening information in the promotion copy information.

Further, under the condition that a duplication display instruction is received, the promotion duplication information and the target promotion plan associated with the promotion duplication information are combined to generate a duplication comparison report.

Further, under the condition that the actual sales volume of the target commodity is smaller than the planned sales volume and the actual hand price of the target commodity is smaller than the planned hand price, acquiring a reference commodity which has appearance similarity higher than the preset similarity with the target commodity and has sales volume higher than the actual sales volume of the target commodity in a sales promotion time period on the basis of image recognition on the E-commerce platform, wherein the commodity category of the reference commodity is the same as the commodity category of the target commodity;

Further, user evaluation information of the reference commodity is crawled;

The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a device includes one or more processors (CPUs), memory, and a bus. The device may also include input/output interfaces, network interfaces, and the like.

The memory may include volatile memory in a computer readable medium, random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip. The memory is an example of a computer-readable medium.

Computer-readable media, including both permanent and non-permanent, removable and non-removable media, may implement the information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrases "comprising a," "8230," "8230," or "comprising" does not exclude the presence of additional identical elements in the process, method, article, or apparatus comprising the element.

As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A method of managing a promotion plan, comprising:

determining a re-disk time node according to the promotion plan information;

and automatically generating promotion copy information based on actual promotion data at the copy time node, wherein the minimum copy unit in the promotion copy information is determined based on the granularity of the minimum plan unit.

2. The method of claim 1, wherein determining a reply time node from the promotion plan information comprises:

3. The method of claim 1, wherein the promotional reply information comprises an actual hand price and an actual hand discount for the target item, and wherein automatically generating the promotional reply information based on the actual promotional data at the reply time node comprises:

determining the actual hand price based on an actual hand sales and an actual sales volume for the target item over a promotional time period;

determining the actual discount on the hand based on the actual sales of the target item to the hand, the actual sales volume, and the initial pricing for the promotional time period.

4. The method of claim 1, further comprising: obtaining attribute screening information, wherein the attributes comprise commodity attributes and/or store attributes;

and selecting the copy data associated with the attribute screening information from the promotion copy information to display.

5. The method of claim 1, further comprising:

and under the condition of receiving a duplication display instruction, merging the promotion duplication information and the target promotion plan associated with the promotion duplication information to generate a duplication comparison report.

6. The method of claim 3, further comprising:

under the condition that the actual sales volume of the target commodity is smaller than a planned sales volume and the actual hand price of the target commodity is smaller than a planned hand price, acquiring a reference commodity with an appearance similarity higher than a preset similarity and a sales volume in the promotion time period higher than the actual sales volume of the target commodity on an e-commerce platform based on image recognition, wherein the commodity category of the reference commodity is the same as the commodity category of the target commodity;

7. The method of claim 6, further comprising:

crawling user evaluation information of the reference commodity;

and adding the advantage characteristics into the promotion copy information, wherein the display category of the advantage characteristics in the promotion copy information is the item to be improved of the commodity.

8. A promotion plan management apparatus, comprising:

the determining unit is used for determining a re-recording time node according to the promotion plan information;

and the generating unit is used for automatically generating promotion copy information based on actual promotion data at the copy time node, wherein the minimum copy unit in the promotion copy information is determined based on the granularity of the minimum plan unit.

9. A storage medium comprising a stored program, wherein the program, when executed, controls a device on which the storage medium is located to perform a promotion plan management method according to any one of claims 1 to 7.

10. An apparatus comprising at least one processor, and at least one memory, bus connected to the processor; the processor and the memory complete mutual communication through the bus; the processor is configured to invoke program instructions in the memory to perform the promotional program management method of any of claims 1-7.