CN115545761A - Advertisement scheduling information display method and device - Google Patents

Advertisement scheduling information display method and device Download PDF

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Publication number
CN115545761A
CN115545761A CN202211189888.9A CN202211189888A CN115545761A CN 115545761 A CN115545761 A CN 115545761A CN 202211189888 A CN202211189888 A CN 202211189888A CN 115545761 A CN115545761 A CN 115545761A
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advertisement
date
vendable
scheduling information
calendar interface
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殷振华
彭喜喜
吴超
丁亮
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Addnewer Corp
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Addnewer Corp
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
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  • General Business, Economics & Management (AREA)
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Abstract

The application provides a method and a device for displaying advertisement scheduling information, and belongs to the field of advertisement putting. The method comprises the following steps: when the advertisement scheduling information obtaining operation is detected, obtaining a scheduling display requirement type; acquiring advertisement scheduling information corresponding to the scheduling display requirement type; and rendering the calendar interface according to the advertisement scheduling information, and synchronously displaying the advertisement scheduling information and the date information on the rendered calendar interface. The scheme of the application provides a method for synchronously displaying the advertisement scheduling information on the calendar interface, the method directly displays the advertisement scheduling information on the calendar interface, an advertisement resource party or a user of an advertisement purchaser can intuitively obtain the advertisement scheduling information, and the advertisement scheduling information is simple in operation and high in efficiency.

Description

Advertisement scheduling information display method and device
Technical Field
The invention relates to the technical field of advertisement putting, in particular to a method and a device for displaying advertisement scheduling information.
Background
When an advertisement purchaser purchases advertisement resources from an advertisement resource party, the advertisement purchaser needs to know which advertisement resources the advertisement resource party can sell at present, and the advertisement resource party also needs to know the sold and unsold advertisement resources in real time, and the sold and unsold advertisement resources of the advertisement resource party are usually displayed through advertisement scheduling information.
Currently, advertisement scheduling information of an advertisement resource side is usually displayed in a form of a list, and the list usually includes information of sold resources, sellable resources, inventory and the like. In order to acquire information of relevant fields in scheduling information, when advertisement scheduling information is displayed in a list form, a user generally realizes the advertisement scheduling information through different screening items or fields added in the list, for example, when a user of a certain advertisement purchaser needs to check how many sold stocks of 9-month 22-day direct advertisements exist, a date field, an advertisement type field and a stock field need to be screened out first, so that not only is the operation complicated and the acquisition efficiency of the advertisement scheduling information low, but also data in the list is often complicated, and therefore, required information cannot be acquired intuitively.
Disclosure of Invention
The invention provides a method and a device for displaying advertisement scheduling information. The technical scheme of the invention is as follows:
in a first aspect, a method for displaying advertisement scheduling information is provided, which includes:
when the advertisement scheduling information obtaining operation is detected, obtaining a scheduling display requirement type;
acquiring advertisement scheduling information corresponding to the scheduling display requirement type;
and rendering the calendar interface according to the advertisement scheduling information, and synchronously displaying the advertisement scheduling information and the date information on the rendered calendar interface.
Optionally, the obtaining of the advertisement scheduling information corresponding to the scheduling display requirement type includes:
when the scheduling display demand type is a direct-cast advertisement, acquiring a first advertisement spot to be launched by the direct-cast advertisement;
acquiring a first non-selling date, a first selling date and a selling stock corresponding to each first selling date corresponding to the first advertising spot;
the rendering of the calendar interface according to the advertisement scheduling information and the synchronous display of the advertisement scheduling information and the date information on the rendered calendar interface comprise:
rendering the first non-sellable dates in the calendar interface into a first style, rendering the first sellable dates in the calendar interface into a second style, and rendering the sellable inventory corresponding to each first sellable date into a third style;
displaying the first non-vendable dates in a first style in a calendar interface, displaying the first vendable dates in a second style, and displaying vendable inventory corresponding to each first vendable date in a first designated position of the corresponding date.
Optionally, the obtaining of the advertisement scheduling information corresponding to the scheduling display requirement type includes:
when the scheduling display demand type is the CPD advertisement, acquiring a second advertisement site to be launched by the CPD advertisement;
acquiring a second selling date and a second non-selling date corresponding to the second advertisement site;
the method for rendering the calendar interface according to the advertisement scheduling information and synchronously displaying the advertisement scheduling information and the date information on the rendered calendar interface comprises the following steps:
rendering the second vendable date as a fourth style and the second non-vendable date as a fifth style;
displaying the second vendable date and the second non-vendable date in a calendar interface in a fourth style and a fifth style, respectively.
Optionally, after displaying the second sellable date and the second non-sellable date in the calendar interface in a fourth style and a fifth style, respectively, further comprising:
and when the plurality of second sellable dates are continuous, the continuous plurality of second sellable dates are displayed in an online manner.
Optionally, after displaying the vendable inventory corresponding to each first vendable date in the first designated location of the corresponding date, the method further includes:
when the advertisement purchasing operation is detected on any first vendable date, acquiring the purchasing quantity, and displaying the purchasing quantity at a second appointed position corresponding to the first vendable date.
The method of claim 3, wherein after displaying the second vendable date and the second non-vendable date in a calendar interface in a fourth style and a fifth style, respectively, further comprising:
when a purchase operation is detected on the second vendable date, displaying the second vendable date on which the purchase operation is detected in a sixth pattern.
Optionally, after the rendered calendar interface synchronously displays the advertisement scheduling information and the date information, the method further includes:
and displaying the day identifier and the member day identifier in a manner of distinguishing the advertising scheduling information and the date information on the rendered calendar interface.
In a second aspect, there is provided a display device for advertisement scheduling information, comprising:
the first acquisition unit is configured to acquire a schedule display requirement type when an advertisement schedule information acquisition operation is detected;
the second acquisition unit is configured to acquire advertisement scheduling information corresponding to the scheduling display requirement type;
and the rendering and displaying unit is configured to render the calendar interface according to the advertisement scheduling information and synchronously display the advertisement scheduling information and the date information on the rendered calendar interface.
Optionally, the second obtaining unit is further configured to: when the scheduling display demand type is a direct-cast advertisement, acquiring a first advertisement spot to be launched by the direct-cast advertisement; acquiring a first non-selling date, a first selling date and a selling stock corresponding to each first selling date corresponding to the first advertising spot;
the rendering and presentation unit is further configured to: rendering the first non-sellable dates in the calendar interface into a first style, rendering the first sellable dates in the calendar interface into a second style, and rendering the sellable inventory corresponding to each first sellable date into a third style; displaying the first non-vendable dates in a first style in a calendar interface, displaying the first vendable dates in a second style, and displaying vendable inventory corresponding to each first vendable date in a first designated position of the corresponding date.
Optionally, the second obtaining unit is further configured to: when the scheduling display demand type is the CPD advertisement, acquiring a second advertisement site to be launched by the CPD advertisement; acquiring a second vendable date and a second non-vendable date corresponding to the second advertisement spots;
the rendering and presentation unit is further configured to: rendering the second vendable date in a fourth style and the second non-vendable date in a fifth style; displaying the second vendable date and the second non-vendable date in a calendar interface in a fourth style and a fifth style, respectively.
Optionally, the rendering and presenting unit is further configured to: and when the plurality of second sellable dates are continuous, the continuous plurality of second sellable dates are displayed in an online manner.
Optionally, the rendering and presentation unit is further configured to: when the advertisement purchase operation is detected on any first selling date, acquiring the purchase quantity, and displaying the purchase quantity at a second appointed position corresponding to the first selling date.
Optionally, the rendering and presenting unit is further configured to: when a purchase operation is detected on the second vendable date, displaying the second vendable date on which the purchase operation is detected in a sixth pattern.
Optionally, the rendering and presentation unit is further configured to: the current day identifier and the member day identifier are displayed in a manner distinct from the ad schedule information and the date information in the rendered calendar interface.
In a third aspect, a device for displaying advertisement scheduling information is provided, which includes: at least one memory and at least one processor;
the at least one memory to store a machine readable program;
the at least one processor is configured to invoke the machine-readable program to perform the method of the first aspect.
In a fourth aspect, a computer readable medium is provided, having computer instructions stored thereon, which, when executed by a processor, cause the processor to perform the method of the first aspect described above.
According to the method and the device provided by the embodiment of the specification, after the advertisement scheduling information corresponding to the scheduling display requirement type is obtained, the calendar interface is rendered according to the advertisement scheduling information, so that the advertisement scheduling information and the date information are synchronously displayed on the calendar interface, and the method for synchronously displaying the advertisement scheduling information on the calendar interface is provided.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a flowchart of a method for displaying advertisement scheduling information according to an embodiment of the present invention.
Fig. 2 is a schematic interface diagram of advertisement scheduling information corresponding to a direct advertisement according to an embodiment of the present invention.
Fig. 3 is an interface diagram of advertisement scheduling information corresponding to CPD advertisements according to an embodiment of the present invention.
Fig. 4 is a schematic diagram of another interface of advertisement scheduling information corresponding to CPD advertisements according to an embodiment of the present invention.
Fig. 5 is a block diagram of a device for presenting advertisement scheduling information according to an embodiment of the present invention.
Fig. 6 is a schematic structural diagram of a device for displaying advertisement scheduling information according to an embodiment of the present invention.
Detailed Description
The embodiment of the invention provides a method for displaying advertisement scheduling information, which can be executed by any device, equipment, platform or equipment cluster with computing and processing capabilities. As shown in fig. 1, the method may include the steps of:
step 101, when detecting the operation of obtaining the advertisement scheduling information, obtaining the scheduling display requirement type.
The advertisement scheduling information acquisition operation triggers the display of the advertisement scheduling information, so in the embodiment of the invention, the advertisement scheduling information acquisition operation is started to be executed when the advertisement scheduling information acquisition operation is detected. The advertisement scheduling information acquiring operation may be operated by the advertisement resources side or the advertisement purchaser, and therefore, when the advertisement scheduling information acquiring operation is detected, an advertisement new establishment planning operation (an operation when the advertisement purchaser prepares to purchase the advertisement) or a scheduling information viewing operation (an operation when the advertisement resources side views the current advertisement scheduling information) may be detected.
Different schedule display demand types correspond to different advertisement schedule information, for example, when the schedule display demand types are direct-cast advertisements or CPD advertisements (advertisements sold by day), the corresponding advertisement schedule information is different, so that when the advertisement schedule information acquisition operation is detected, the schedule display demand type is further acquired.
Specifically, when an advertisement scheduling information acquisition operation is detected, a plurality of types of scheduling display requirement types are triggered and displayed, and when a selection operation for any scheduling display requirement type is detected, the selected scheduling display requirement type is determined as the acquired scheduling display requirement type. For example, when a selection operation of a direct advertisement is detected, the acquired schedule display demand type is the direct advertisement.
And 103, acquiring advertisement scheduling information corresponding to the scheduling display requirement type.
The advertisement scheduling information corresponding to different scheduling display demand types can be stored in a corresponding database or a list in advance, and therefore after the scheduling display demand types are obtained, the corresponding relationship between the scheduling display demand types and the advertisement scheduling information stored in the database or the list in advance can be inquired.
And 105, rendering the calendar interface according to the advertisement scheduling information, and synchronously displaying the advertisement scheduling information and the date information on the rendered calendar interface.
The purpose of rendering the calendar interface according to the advertisement scheduling information is to fuse the advertisement scheduling information into the calendar interface, so that the calendar interface displays the advertisement scheduling information while displaying the date information.
Specifically, the embodiment of the invention realizes the real-time synchronization of the advertisement scheduling information rendering and the date information by using the virtual DOM calculation and the Diff algorithm.
The method provided by the embodiment of the invention can be used for rendering the calendar interface according to the advertisement scheduling information after the advertisement scheduling information corresponding to the scheduling display requirement type is obtained, so that the advertisement scheduling information and the date information can be synchronously displayed on the calendar interface.
Further, the schedule display demand types in the embodiment of the present invention at least include direct cast advertisements and CPD advertisements. Thus, steps 103 and 105 are implemented in a specific manner, including but not limited to the following two cases:
in the first case: the scheduling display requirement type is direct-cast advertisement. In this case, steps 103 and 105, when implemented, include the following steps:
and step 1031, obtaining a first advertisement spot to be delivered by the direct-delivery advertisement.
Specifically, when a selection operation of a direct-cast advertisement is detected, a plurality of advertisement spots are triggered to be displayed, and when a selection operation of any one of the advertisement spots is detected, the advertisement spot is determined as a first advertisement spot.
Step 1033, a vendable inventory corresponding to the first non-vendable date, the first vendable date and each first vendable date corresponding to the first advertisement spot is obtained.
Specifically, in the corresponding relationship between the pre-stored direct-cast advertisement and the advertisement scheduling information, the advertisement scheduling information at least includes non-vendable dates, and vendable inventory corresponding to each vendable date, and therefore, this step may be implemented by querying the pre-stored corresponding relationship when being implemented specifically.
Step 1035, rendering a first non-vendable date in the calendar interface as a first style, rendering a first vendable date in the calendar interface as a second style, and rendering a vendable inventory corresponding to each first vendable date as a third style.
Regarding the specific style contents of the first style, the second style and the third style, the embodiments of the present invention are not particularly limited, and it is sufficient to ensure that they can be distinguished from each other.
Step 1037, displaying the first non-vendable dates in a first pattern in the calendar interface, displaying the first vendable dates in a second pattern, and displaying vendable inventory corresponding to each first vendable date in a first designated location corresponding to the date.
The first designated position can be set as required, for example, the first designated position is below the first vendable date; or the first designated position is arranged in the floating window corresponding to the first selling date. When the first selling date is selected or the mouse is close to the first selling date, the first selling date pops up the floating window, and the selling inventory corresponding to the first selling date is displayed in the floating window.
In a specific implementation, the first pattern and the second pattern may be set to have different backgrounds, and the different backgrounds may be embodied as different background colors, different background shapes, and the like. For example, the background color of the first pattern is gray, and the background color of the second pattern is green; or the shape of the background of the first pattern is round, and the shape of the background of the second pattern is square.
Fig. 2 is a schematic diagram of an interface of advertisement scheduling information corresponding to a direct advertisement. In FIG. 2, the first pattern is a "mu" font, i.e., the first non-vendable date is displayed in a "mu" font structure; the second pattern is a 'date' shape, namely, the first vendable dates are displayed in a 'date' shape structure, and vendable inventory corresponding to each first vendable date is displayed below the corresponding date.
Further, for an advertisement purchaser, the method provided by the embodiment of the present invention further supports direct purchase of a direct advertisement in a calendar interface, and therefore, on the basis of the above embodiment, the method provided by the embodiment of the present invention further includes: when the advertisement purchase operation is detected on any first selling date, acquiring the purchase quantity, and displaying the purchase quantity at a second appointed position corresponding to the first selling date. For example, when a double-click operation is detected on any first vendable date, it is determined that an advertisement purchase operation is detected, at which time the user may enter a purchase amount to be displayed at a second designated location on the first vendable date. The second designated position may be set to be above or to the right of the first designated position, etc., as needed. The "80" in the right ellipse of figure 19 represents the number of purchases by the current customer and the purchase is successful. Through the steps, the operation convenience of the advertisement purchasing user for purchasing the direct-cast advertisements is met, and the purchasing efficiency of the direct-cast advertisements is improved.
In the second case: the scheduling display demand type is CPD advertisement. In this case, the steps 103 and 105, when embodied, include the steps of:
and 1051, acquiring a second advertisement site to be launched by the CPD advertisement.
Specifically, when a selection operation of the CPD advertisement is detected, display of a plurality of advertisement spots is triggered, and when a selection operation of any one of the advertisement spots is detected, the advertisement spot is determined as a second advertisement spot.
And 1053, acquiring a second vendable date and a second unsellable date corresponding to the second advertisement site.
Specifically, in the correspondence between the CPD advertisement and the advertisement scheduling information stored in advance, the advertisement scheduling information at least includes a non-vendable date and a vendable date, and therefore, this step can be implemented by querying the correspondence stored in advance when the step is implemented specifically.
Step 1055, render the second vendable date as a fourth style and render the second non-vendable date as a fifth style.
With regard to specific style contents of the fourth style and the fifth style, the embodiments of the present invention are not particularly limited, and it is sufficient to ensure that they can be distinguished from each other.
In a specific implementation, the fourth pattern and the fifth pattern may be set to have different backgrounds, and the different backgrounds may be embodied as different background colors, different background shapes, and the like. For example, the background color of the fourth pattern is yellow, and the background color of the second pattern is blue; or the background shape of the first pattern is an ellipse and the background shape of the second pattern is a triangle.
Step 1057, display a second vendable date and a second non-vendable date in the calendar interface in a fourth style and a fifth style, respectively.
Fig. 3 is a schematic diagram of an interface of advertisement scheduling information corresponding to the CPD advertisement. In FIG. 3, the fourth pattern is "field" shaped, i.e., the second non-vendable date is shown in a "field" shaped structure; the fifth pattern is a circle pattern, i.e., a second vendable date is displayed in a circle.
Further, in the CPD advertisement, some consecutive vendable dates are packaged for sale, for example, saturday to friday packaged for sale, in order to easily and intuitively see which vendable dates are packaged for sale, the embodiment of the present invention may further include, after step 1057: when the plurality of second vendable dates are continuous, the continuous plurality of second vendable dates are marked, for example, a special shape is marked beside the continuous plurality of second vendable dates or the continuous plurality of second vendable dates are displayed in a connecting line. The number of days specifically included in the consecutive several second vendable dates may be decided according to the sales policy of the advertising resource side.
Fig. 4 is a schematic diagram of another interface of advertisement scheduling information corresponding to the CPD advertisement. In fig. 4, the days corresponding to wednesday to friday are second vendable dates, and the connection between wednesday and friday through a line indicates that the vending manner is package vending.
Furthermore, for the advertisement purchaser, the method provided by the embodiment of the present invention further supports direct purchase of the CPD advertisement in the calendar interface, and therefore, on the basis of the above embodiment, the method provided by the embodiment of the present invention further includes: when a purchase operation is detected on any of the second vendable dates, the second vendable date on which the purchase operation is detected is displayed in a sixth pattern. Number 12 is shown shaded in fig. 4 to represent that the current customer purchased number 12 advertisement and the purchase was successful. Through the steps, the operation convenience of purchasing the CPD advertisement by the advertisement purchasing user is met, and the purchasing efficiency of the CPD advertisement is improved.
In order to facilitate the advertisement resource party or the advertisement purchaser to create an advertisement plan or purchase an advertisement in combination with the current date, the rendered calendar interface further displays a current-day identifier and a member-day identifier, and therefore, on the basis of the above embodiment, the method provided by the embodiment of the present invention further includes: the current day identifier and the member day identifier are displayed in a manner distinct from the ad schedule information and the date information in the rendered calendar interface. As shown in fig. 2 to 4, the triangle beside the number 10 is the current logo, and the pentagon beside the number 17 is the member day logo.
Further, the advertising resource side may further divide different dates into different periods, for example, nos. 1-7 into a first period, nos. 8-14 into a second period, and in order to make the advertising resource side or the advertising buyer know the periods, on the basis of the above embodiment, the method provided by the embodiment of the present invention further includes: in the calendar interface, dates belonging to the same date slot are displayed as the same mark, and dates belonging to different date slots are displayed as different marks. The embodiments of the present invention are not particularly limited with respect to the indicia used in the different periods. Furthermore, when a certain file is selected or approached, the information such as the file name and the like can be displayed in a floating window mode, so that the advertisement resource party or the advertisement purchaser can conveniently acquire the related information of the file.
In summary, the method provided by the embodiment of the invention identifies different advertisement scheduling information through different patterns, improves the information identification degree of the user, and facilitates the user to intuitively know the current advertisement scheduling condition.
The foregoing description of specific embodiments has been presented for purposes of illustration and description. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
An embodiment of the present invention provides a device for presenting advertisement scheduling information, and fig. 5 shows a schematic block diagram of the device for presenting advertisement scheduling information according to an embodiment. It is understood that the advertisement scheduling information presentation device may be any device, equipment, platform or equipment cluster with computing and processing capabilities. As shown in fig. 5, the advertisement scheduling information presentation apparatus includes:
a first obtaining unit 501 configured to obtain a schedule display requirement type when an advertisement schedule information obtaining operation is detected;
a second obtaining unit 503, configured to obtain advertisement scheduling information corresponding to the scheduling display requirement type;
and a rendering and displaying unit 505 configured to render the calendar interface according to the advertisement scheduling information, and synchronously display the advertisement scheduling information and the date information on the rendered calendar interface.
Optionally, the second obtaining unit 503 is further configured to: when the scheduling display demand type is the direct-casting advertisement, acquiring a first advertisement spot to be cast by the direct-casting advertisement; acquiring a first non-vendable date, a first vendable date and vendable inventory corresponding to each first vendable date corresponding to the first advertisement spots;
the rendering and presentation unit 505 is further configured to: rendering a first non-sellable date in the calendar interface into a first style, rendering a first sellable date in the calendar interface into a second style, and rendering a sellable inventory corresponding to each first sellable date into a third style; the method comprises the steps of displaying first non-selling dates in a first mode in a calendar interface, displaying first selling dates in a second mode, and displaying a selling stock corresponding to each first selling date in a first designated position corresponding to the corresponding date.
Optionally, the second obtaining unit 503 is further configured to: when the scheduling display demand type is the CPD advertisement, acquiring a second advertisement spot to be released by the CPD advertisement; acquiring a second vendable date and a second non-vendable date corresponding to the second advertisement site;
the rendering and presentation unit 505 is further configured to: rendering the second vendable date in a fourth style and the second non-vendable date in a fifth style; displaying the second vendable date and the second non-vendable date in a fourth style and a fifth style, respectively, in the calendar interface.
Optionally, the rendering and presenting unit 505 is further configured to: when the plurality of second sellable dates are continuous, the continuous plurality of second sellable dates are displayed in a connecting line mode.
Optionally, the rendering and presenting unit 505 is further configured to: when the advertisement purchase operation is detected on any first selling date, acquiring the purchase quantity, and displaying the purchase quantity at a second appointed position corresponding to the first selling date.
Optionally, the rendering and presentation unit 505 is further configured to: when a purchase operation is detected on the second vendable date, the second vendable date on which the purchase operation is detected is displayed in a sixth pattern.
Optionally, the rendering and presenting unit 505 is further configured to: and displaying the day identifier and the member day identifier in a manner of distinguishing the advertising scheduling information and the date information on the rendered calendar interface.
The device provided by the embodiment of the invention can be used for rendering the calendar interface according to the advertisement scheduling information after the advertisement scheduling information corresponding to the scheduling display requirement type is obtained, so that the advertisement scheduling information and the date information can be synchronously displayed on the calendar interface.
It is to be understood that the illustrated structure of the embodiment of the present invention does not specifically limit the display device for advertisement scheduling information. In other embodiments of the invention, the means for presenting the advertising scheduling information may include more or fewer components than shown, or some components may be combined, some components may be split, or a different arrangement of components. The illustrated components may be implemented in hardware, software, or a combination of software and hardware.
Because the information interaction, execution process, and other contents between the units in the device are based on the same concept as the method embodiment of the present invention, specific contents may refer to the description in the method embodiment of the present invention, and are not described herein again.
As shown in fig. 6, an embodiment of the present invention further provides a device for displaying advertisement scheduling information, including: at least one memory and at least one processor;
the at least one memory to store a machine readable program;
the at least one processor is configured to invoke the machine-readable program to perform a method for displaying advertisement scheduling information in any embodiment of the present invention.
An embodiment of the present invention further provides a computer-readable medium, where a computer instruction is stored, and when the computer instruction is executed by a processor, the processor is caused to execute a method for displaying advertisement scheduling information in any embodiment of the present invention. Specifically, a system or an apparatus equipped with a storage medium on which software program codes that realize the functions of any of the embodiments described above are stored may be provided, and a computer (or a CPU or MPU) of the system or the apparatus is caused to read out and execute the program codes stored in the storage medium.
In this case, the program code itself read from the storage medium can realize the functions of any of the above-described embodiments, and thus the program code and the storage medium storing the program code constitute a part of the present invention.
Examples of the storage medium for supplying the program code include a floppy disk, a hard disk, a magneto-optical disk, an optical disk (e.g., CD-ROM, CD-R, CD-RW, DVD-ROM, DVD-RAM, DVD-RW, DVD + RW), a magnetic tape, a nonvolatile memory card, and a ROM. Alternatively, the program code may be downloaded from a server computer via a communications network.
Further, it should be clear that the functions of any one of the above-described embodiments may be implemented not only by executing the program code read out by the computer, but also by causing an operating system or the like operating on the computer to perform a part or all of the actual operations based on instructions of the program code.
Further, it is to be understood that the program code read out from the storage medium is written to a memory provided in an expansion board inserted into the computer or to a memory provided in an expansion unit connected to the computer, and then causes a CPU or the like mounted on the expansion board or the expansion unit to perform part or all of the actual operations based on instructions of the program code, thereby realizing the functions of any of the above-described embodiments.
It should be noted that not all steps and modules in the above flows and system structure diagrams are necessary, and some steps or modules may be omitted according to actual needs. The execution order of the steps is not fixed and can be adjusted as required. The system structures described in the above embodiments may be physical structures or logical structures, that is, some modules may be implemented by the same physical entity, or some modules may be implemented by a plurality of physical entities separately, or some components may be implemented together in a plurality of independent devices.
In the above embodiments, the hardware unit may be implemented mechanically or electrically. For example, a hardware element may comprise permanently dedicated circuitry or logic (such as a dedicated processor, FPGA or ASIC) to perform the corresponding operations. The hardware elements may also comprise programmable logic or circuitry, such as a general purpose processor or other programmable processor, that may be temporarily configured by software to perform the corresponding operations. The specific implementation (mechanical, or dedicated permanent, or temporarily set) may be determined based on cost and time considerations.
While the invention has been shown and described in detail in the drawings and in the preferred embodiments, it is not intended to limit the invention to the embodiments disclosed, and it will be apparent to those skilled in the art that various combinations of the code auditing means in the various embodiments described above may be used to obtain further embodiments of the invention, which are also within the scope of the invention.

Claims (10)

1. A method for displaying advertisement scheduling information is characterized by comprising the following steps:
when the advertisement scheduling information obtaining operation is detected, obtaining a scheduling display requirement type;
acquiring advertisement scheduling information corresponding to the scheduling display demand type;
and rendering the calendar interface according to the advertisement scheduling information, and synchronously displaying the advertisement scheduling information and the date information on the rendered calendar interface.
2. The method of claim 1, wherein the obtaining advertisement scheduling information corresponding to the scheduling display demand type comprises:
when the scheduling display demand type is a direct-cast advertisement, acquiring a first advertisement spot to be launched by the direct-cast advertisement;
acquiring a first non-selling date, a first selling date and a selling stock corresponding to each first selling date corresponding to the first advertising spot;
the method for rendering the calendar interface according to the advertisement scheduling information and synchronously displaying the advertisement scheduling information and the date information on the rendered calendar interface comprises the following steps:
rendering the first non-vendable dates in the calendar interface into a first pattern, rendering the first vendable dates in the calendar interface into a second pattern, and rendering vendable inventory corresponding to each first vendable date into a third pattern;
displaying the first non-vendable dates in a first style in a calendar interface, displaying the first vendable dates in a second style, and displaying vendable inventory corresponding to each first vendable date in a first designated position of the corresponding date.
3. The method of claim 1, wherein the obtaining advertisement scheduling information corresponding to the scheduling display requirement type comprises:
when the scheduling display demand type is the CPD advertisement, acquiring a second advertisement site to be launched by the CPD advertisement;
acquiring a second selling date and a second non-selling date corresponding to the second advertisement site;
the rendering of the calendar interface according to the advertisement scheduling information and the synchronous display of the advertisement scheduling information and the date information on the rendered calendar interface comprise:
rendering the second vendable date in a fourth style and the second non-vendable date in a fifth style;
displaying the second vendable date and the second non-vendable date in a calendar interface in a fourth style and a fifth style, respectively.
4. The method of claim 3, wherein after displaying the second vendable date and the second non-vendable date in a calendar interface in a fourth style and a fifth style, respectively, further comprising:
and when the plurality of second sellable dates are continuous, the continuous plurality of second sellable dates are displayed in an online manner.
5. The method of claim 2, wherein displaying the vendable inventory corresponding to each first vendable date in the first designated location of the corresponding date further comprises:
when the advertisement purchase operation is detected on any first selling date, acquiring the purchase quantity, and displaying the purchase quantity at a second appointed position corresponding to the first selling date.
6. The method of claim 3, wherein after displaying the second vendable date and the second non-vendable date in a calendar interface in a fourth style and a fifth style, respectively, further comprising:
when a purchase operation is detected on the second vendable date, displaying the second vendable date on which the purchase operation is detected in a sixth pattern.
7. The method of claim 1, wherein after the rendered calendar interface synchronously presents the advertisement scheduling information and the date information, further comprising:
the current day identifier and the member day identifier are displayed in a manner distinct from the ad schedule information and the date information in the rendered calendar interface.
8. An advertisement scheduling information display device, comprising:
the first acquisition unit is configured to acquire a schedule display requirement type when an advertisement schedule information acquisition operation is detected;
the second acquisition unit is configured to acquire advertisement scheduling information corresponding to the scheduling display requirement type;
and the rendering and displaying unit is configured to render the calendar interface according to the advertisement scheduling information and synchronously display the advertisement scheduling information and the date information on the rendered calendar interface.
9. A display device of advertisement scheduling information is characterized by comprising: at least one memory and at least one processor;
the at least one memory to store a machine readable program;
the at least one processor configured to invoke the machine readable program to perform the method of any of claims 1 to 7.
10. A computer readable medium having computer instructions stored thereon, which when executed by a processor, cause the processor to perform the method of any of claims 1 to 7.
CN202211189888.9A 2022-09-28 2022-09-28 Advertisement scheduling information display method and device Pending CN115545761A (en)

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CN202211189888.9A CN115545761A (en) 2022-09-28 2022-09-28 Advertisement scheduling information display method and device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202211189888.9A CN115545761A (en) 2022-09-28 2022-09-28 Advertisement scheduling information display method and device

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CN115545761A true CN115545761A (en) 2022-12-30

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