CN115545640A - Network supply chain cooperation method and system based on person and goods yard state - Google Patents

Network supply chain cooperation method and system based on person and goods yard state Download PDF

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Publication number
CN115545640A
CN115545640A CN202211139643.5A CN202211139643A CN115545640A CN 115545640 A CN115545640 A CN 115545640A CN 202211139643 A CN202211139643 A CN 202211139643A CN 115545640 A CN115545640 A CN 115545640A
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retail
user terminal
server
link
promotion
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胡高生
李韩
庞文刚
邹西山
林金怡
余武
吴伟华
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China Unicom WO Music and Culture Co Ltd
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    • G06—COMPUTING; CALCULATING OR COUNTING
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    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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Abstract

The invention discloses a network supply chain cooperation method and system based on a person and goods yard state, and relates to the technical field of Internet e-commerce services. The invention establishes a port capable of being included in the cooperative server for the off-line retail site, provides a port for brand management, promotion and introduction for a supplier by means of the cooperative server, and reduces the service work of real person sales of the off-line retail site on the basis of providing service for consumers. The consumer operation is very convenient, and the promotion webpage link obtained through the collaboration server can be obtained by shooting a certain product, so that brand information and similar commodity information can be obtained. The supplier can obtain the evaluation of the off-line consumer through the cooperative server, and the off-line retail site can improve the sales volume by means of the promotion webpage link and prompting the consumer to access the promotion webpage link encouragement.

Description

Network supply chain cooperation method and system based on person and goods yard state
Technical Field
The invention relates to the technical field of Internet e-commerce services, in particular to a network supply chain coordination method and system based on a person-goods yard state.
Background
Currently, online retail platforms for products are very prosperous, which makes the development space of retail business in offline scenarios stricken. In fact, retail businesses in an off-line setting are certainly enjoyed by many consumers. On the human aspect, the experience development of consumers in the consumption process of E-commerce is limited, and from the initial image-text introduction to the current live sale, the experience distance between the consumers and products is drawn to the limit, because the shopping experience is also drawn to the limit. In terms of scenes: the retail end has various off-line scenes and real experience, and can stimulate the purchasing desire of consumers. With the development of the internet end, the offline scene has greater development and more points of interest in the life, work and hobbies of consumers. In the aspect of goods, the research and development capability of the supply end is greatly developed, the research and development process and period are shortened, the product is updated more quickly, however, due to the fact that many good products cannot occupy the flow of the online platform, the products researched and developed by the supply end are difficult to meet consumers.
Therefore, the existing supply end can upgrade and reform the production, circulation and sale processes of products by means of offline scenes and the internet as a set, and by means of big data and artificial intelligence, further pet state structures and ecocircles are combined deeply for online service and offline experience, namely modern logistics.
Disclosure of Invention
The invention provides a network supply chain coordination method and a network supply chain coordination system based on the state of a human goods yard for overcoming the problems in the prior art, can realize mature advantages provided by operating various online retail websites, and can promote the coordination of the current human goods yard by online retail release and popularization through a coordination channel.
In order to achieve the purpose, the invention adopts the following technical scheme:
in a first aspect, the present invention provides a method for network supply chain coordination based on a person-cargo yard status, the method comprising: according to the supply end catalog, the collaboration server establishes an identification module of a product according to each supply brand; the format server acquires product data established by each supply brand on the online retail website according to the supply end catalog, analyzes retail unit contents of the online retail website from the product data, and converts the retail unit contents into promotion webpage links; acquiring certain product data according to an offline retail site of a user terminal, identifying a corresponding retail unit or a similar retail unit in a supply end catalog by using an identification module through a collaboration server, and pushing a promotion webpage link of a format server to the user terminal; and the collaboration server prompts the user terminal to evaluate in the promotion webpage link, records the evaluation in the promotion webpage link, and provides the supply terminal with the collaboration server according to the evaluated purchasing tendency data.
Preferably, the collaboration server determines product data provided by the user terminal, determines whether the product data is in the retail units in the supply side catalog and whether the product data is in other retail units of the brand corresponding to the retail units, pushes promotion webpage links of the corresponding retail units if the product data is in the retail units in the supply side catalog, provides promotion webpage links of the retail units of the same category in the supply side catalog if the product data is not in the other retail units of the brand corresponding to the retail units, and provides connection of the corresponding retail units in the online retail website.
Preferably, the method comprises: the format server combines the content of another retail unit of the brand corresponding to the retail unit into the promotional web link.
Preferably, the collaboration server sets a corresponding web page link interface according to the off-line retail site of the user terminal, and converts the content of the retail unit into the web page link interface.
Preferably, the method includes that the cooperative server prompts the user terminal to evaluate in the promotion web page link: coupons or gifts are provided that access corresponding retail units of the off-line retail site at the location.
Preferably, the online retail station is provided with an access link of the collaboration server, the user terminal accesses the collaboration server according to the link, and acquires the promotion webpage link according to the shooting data uploaded by the collaboration server.
Preferably, in the above method, the access link of the collaboration server is configured as an applet, a web link, or a mobile APP.
Preferably, the method comprises: the promotional web page links may be edited according to the operation of the provisioning terminal.
Preferably, the method comprises: and accessing the coordination server again according to the user terminal, and displaying the historical data of the user terminal for acquiring the retail unit content.
In a second aspect, the present invention also provides a system for implementing the above-described method for human yard status-based network supply chain coordination, the system comprising one or more computers and one or more storage devices having instructions stored thereon, the instructions being operable when executed by the one or more computers to cause the one or more computers to perform operations comprising: the service is used for adding the retail units and brands thereof into the supply terminal catalog according to the instruction of the supply terminal, providing interactive data containing the identification module in response to the operation of the user terminal, identifying the information of the promotion network links corresponding to the corresponding retail units or similar retail units in the supply terminal catalog according to the user terminal, and increasing the display information of the promotion network links according to the interactive data of the user terminal; the purchase tendency data according to the evaluation is provided to the supply terminal.
Compared with the prior art, the invention has the following beneficial effects:
the invention establishes a port capable of being included in the cooperative server in the off-line retail site, provides brand management, promotion and introduction ports for suppliers by means of the cooperative server, and reduces the service work of real person sales of the off-line retail site on the basis of providing services for consumers. The consumer operation is very convenient, and the promotion webpage link obtained through the collaboration server can be obtained by shooting a certain product, so that brand information and similar commodity information can be obtained. The supplier can obtain the evaluation of the off-line consumer through the cooperative server, the off-line retail site can improve the sales volume by means of the promotion webpage link and the promotion of the consumer to access the promotion webpage link encouragement, finally, on a system of a person goods yard, the supply end can realize the off-line scene by means of the internet as one set, the production, circulation and sales processes of the product are upgraded and modified by means of big data and artificial intelligence, further, the pet industry structure and the ecological circle are realized, and the on-line service and the off-line experience, namely, the deep fusion of modern logistics is carried out.
The invention will be further described with reference to the accompanying drawings.
Drawings
Fig. 1 is a flowchart illustrating a network supply chain coordination method based on a status of a person/cargo area according to an embodiment of the present invention.
Fig. 2 is a schematic structural diagram of a system for network supply chain coordination based on a person/cargo yard status according to an embodiment of the present invention.
Detailed Description
To better illustrate the objects, technical solutions and advantages of the present invention, the following detailed description of the embodiments of the present invention is provided with reference to the accompanying drawings and examples. The following examples are intended to illustrate the invention, but are not intended to limit the scope of the invention.
As shown in fig. 1 to 2, a network supply chain cooperation method based on a person-cargo yard state aims to realize that a supply end can upgrade and reform the production, circulation and sale processes of a product by means of an offline scene and the internet as a set and by means of big data and artificial intelligence, so that the pet state structure and the ecosphere are combined deeply for online service and offline experience, namely modern logistics.
In summary, the method of the present embodiment includes:
s101, according to a supply end catalog, the collaboration server 20 establishes an identification module 21 of a product according to each supply brand;
s102, the format server 22 acquires product data established by each supply brand on the online retail website 92 according to the supply end catalog, analyzes retail unit content of the online retail website 92 from the product data, and converts the retail unit content into a promotion webpage link;
s103, acquiring certain product data according to the offline retail site 91 of the user terminal 10, the collaboration server 20 using the identification module 21 to identify a corresponding retail unit or similar retail unit in the supplier directory, and pushing the promotion web page link of the format server 22 to the user terminal 10;
s104, the cooperation server 20 prompts the user terminal 10 to evaluate the promotion web page link, records the evaluation in the promotion web page link, and provides the supply terminal 30 with the cooperation server 20 based on the evaluated purchase tendency data.
The online retail site establishes a port capable of being included in the collaboration server, provides brand management, promotion and introduction ports for suppliers by means of the collaboration server, and reduces service work of real person sales of the online retail site on the basis of providing services for consumers. The consumer operation is very convenient, and the promotion webpage link obtained through the collaboration server can be obtained by shooting a certain product, so that brand information and similar commodity information can be obtained. The supplier can obtain the evaluation of the off-line consumer through the cooperative server, and the off-line retail site can improve the sales volume by means of the promotion webpage link and prompting the consumer to access the promotion webpage link encouragement.
In detail, the format server 22 obtains the content of the retail unit corresponding to the online retail website 92 of a certain product on the supply catalog, and establishes a corresponding promotion web page link according to the content of the retail unit. Or the content of each retail unit of the online retail website 92 of the products is acquired according to the same type of products of a certain brand supplier on the supply catalog, and the webpage links are promoted according to the content of all the retail units. Therefore, the cooperative server can be independent of the online retail website and can quickly establish the advertisement information base in the supply catalog by means of the online retail website content, namely, each retail unit pair is provided with the promotion webpage link, and all products of the offline retail site can be quickly covered.
In detail, the collaboration server cooperates with an offline retail site, such as a supermarket, a shopping mall, and the like. An access end of the collaboration server is established in the shopping center, for example, a two-digit code is scanned to enter an applet, an APP or a webpage of the collaboration server. When the collaborative server is accessed to find out the product identification operation, for example, the product is photographed, the collaborative server finds out the corresponding retail unit or the similar retail unit by using the identification module according to the identification operation, and displays the promotion webpage link in the user terminal. The promotion webpage link can introduce products to the user and provide auxiliary introduction for the user to judge whether the user needs to purchase or not.
In order to prompt the consumer to evaluate the target sale unit in the user terminal according to the on-site experience, corresponding rewards can be set. Obviously, the offline evaluation has a relatively real experience, and when the evaluation is loaded to the promotion webpage connection, other consumers can be helped to refer to and know the information of the corresponding retail product.
It can be understood that the evaluation and the trend index of the evaluation of the retail unit can have greater reference significance to the supplier, so that the collaborative server feeds the evaluation and the trend index of the product back to the supply terminal to reference the supply phase. Meanwhile, offline evaluation can be fed back to an online retail website to be used as auxiliary promotion of online retail, and a supplier is helped to perform better brand management.
Specifically, the collaboration server 20 determines the product data provided by the user terminal 10, determines whether the product data is among the retail units in the supplier catalog and is among other retail units of the brand corresponding to the retail units, pushes the promotion webpage link of the corresponding retail unit if the product data is, provides the promotion webpage link of the retail unit of the same category in the supplier catalog if the product data is not, and provides the connection of the corresponding retail unit of the online retail website 92. It will be appreciated that when the supply catalog is not located off-line at a retail site, the customer can be provided with a channel for on-line purchase and also be fed back to the supplier for local placement by the supplier.
Specifically, the format server 22 combines the content of another retail unit of the brand corresponding to the retail unit into the promotion web link. In order to promote the achievement of the purchase intention of the consumer, the collaboration server gives the consumer promotion service by taking the brand as the center, and provides corresponding choices for the consumer.
Specifically, in the present embodiment, the collaboration server 20 sets a corresponding web link interface according to the offline retail site 91 of the user terminal 10, and converts the retail unit content into the web link interface.
Specifically, the collaboration server 20 of the present embodiment causes the user terminal 10 to evaluate in the promotion web page link, including: coupons or gifts are provided that access the corresponding retail units of the location offline retail site 91. The activities at the off-line retail site are not fun enough to attract consumers. In an alternative arrangement, gaming activities may be conducted by way of a collaboration server, which may act as a referee to the activity, while offline retail sites do not have such organizational capabilities. Therefore, the cooperation server can carry out treasure searching operation, a consumer can shoot a product at the user terminal, and when the corresponding product is shot, the gift or the coupon can be obtained, so that the consumer can obtain more benefits when shopping online.
Specifically, in the present embodiment, an access link of the collaboration server 20 is set in the online retail station, and the user terminal 10 accesses the collaboration server 20 according to the link, and acquires a promotion web page link according to the shooting data uploaded by the collaboration server 20. It should be noted that, in the present embodiment, through the identification module, there is no need for the supplier to make a corresponding change at the merchandise end, for example, a two-dimensional code is set on a product by some existing suppliers to perform a promotion. The method and the system can directly shoot the products of the suppliers to be popularized, and even enter the promotion activities.
It can be understood that besides shooting the real product, the collaborative server utilizes the identification module to identify, and can also shoot brands, product two-dimensional codes and other modes to identify the retail unit.
Specifically, the access link of the collaboration server 20 is configured as an applet, a web link, or a mobile APP. It should be noted that, in an exemplary scheme, a consumer operates a user terminal, and enters an interactive interface of the collaboration server in a way of scanning a code by using a WeChat to perform corresponding operations. Similarly, a scan may be performed by the browser to access the web page links. In addition, a plurality of shooting software is arranged in the mobile phone end, and when the shooting software shoots commodities and shoots products in the supply catalog, the collaborative server can be accessed.
Specifically, the method includes: the promotion web page link may be edited according to the operation of the provisioning terminal 30. To better maintain the brand of the provider, for example, the provider has an independent branded website, and branded website links can be added by elements of the branded website or even in promotion page links.
Specifically, the method includes: the history data of the acquired retail unit contents of the user terminal 10 is displayed according to the user terminal 10 accessing the cooperation server 20 again. Through the operation of the consumer, when the consumer finishes purchasing and obtains good user experience, the retail unit of the corresponding order can be found in the historical data, and additional operation is carried out.
There is also provided, in accordance with an embodiment of the present application, a system for a method for network supply chain coordination based on person-to-cargo state, the system including one or more computers and one or more storage devices having instructions stored thereon, the instructions being operable, when executed by the one or more computers, to cause the one or more computers to perform operations, including: a service for adding the retail unit and its brand to the supplier directory according to an instruction of the supplier terminal 30, for providing interactive data including the identification module 21 in response to an operation of the user terminal 10, for identifying information of a promotion network link corresponding to a corresponding retail unit or a similar retail unit in the supplier directory according to the user terminal 10, and for increasing display information of the promotion network link according to the interactive data of the user terminal 10; the purchase tendency data according to the evaluation is provided to the providing terminal 30.
The above-described embodiments of the present application may exist as a computer readable storage medium. The computer-readable storage medium has stored thereon a computer program which, when being executed by a processor, performs the steps of the special effects presentation method in the above-described method embodiment. The storage medium may be a volatile or non-volatile computer-readable storage medium. The computer software product is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to perform all or part of the steps of the methods according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The foregoing embodiments of the present application may form a computer program product carrying program code, where the program code includes instructions for executing the steps of the special effect display method in the foregoing method embodiments.
The computer program product may be implemented by hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK), or the like.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, a division of a unit is merely a division of one logic function, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The examples provided in this application are only specific implementations of the present application for illustrating the technical solutions of the present application, but not limiting the same, and although the present application is described in detail with reference to the foregoing examples, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application.

Claims (10)

1. A network supply chain cooperation method based on a person-cargo yard state is characterized by comprising the following steps:
according to the supply end catalog, the collaboration server establishes an identification module of a product according to each supply brand;
the format server acquires product data established by each supply brand on the online retail website according to the supply end catalog, analyzes retail unit content of the online retail website from the product data, and converts the retail unit content into a promotion webpage link;
acquiring certain product data according to an offline retail site of a user terminal, identifying a corresponding retail unit or a similar retail unit in a supply end catalog by using an identification module through a collaboration server, and pushing a promotion webpage link of a format server to the user terminal;
and the collaboration server prompts the user terminal to evaluate in the promotion webpage link, records the evaluation in the promotion webpage link, and provides the collaborative server for the supply terminal according to the evaluated purchasing tendency data.
2. The method of claim 1, wherein the collaboration server determines product data provided by the user terminal, determines whether the product data is among retail units in the supplier catalog and other retail units of a brand corresponding to the retail units, pushes a promotional web link for the corresponding retail unit if so, provides a promotional web link for retail units of the same category in the supplier catalog if not, and provides a connection for the corresponding retail unit at the online retail site.
3. The method for network supply chain coordination based on personnel yard status as claimed in claim 1, wherein the method comprises: the format server combines the content of another retail unit of the brand corresponding to the retail unit into the promotional web link.
4. The method for network supply chain collaboration based on person-cargo space state as claimed in claim 2, wherein the collaboration server sets a corresponding web link interface according to the off-line retail site of the user terminal, and converts the retail unit content into the web link interface.
5. The method for network supply chain collaboration based on person-cargo state of claim 1, wherein the collaboration server causing the user terminal to evaluate in the promotion webpage link comprises: coupons or gifts are provided that access corresponding retail units of the off-line retail site at the location.
6. The method for network supply chain collaboration based on person and goods yard status as claimed in claim 1, wherein an access end link of a collaboration server is arranged in the retail station on line, the user terminal accesses the collaboration server according to the link, and a promotion web page link is obtained according to shooting data uploaded by the collaboration server.
7. The method for network supply chain collaboration based on person cargo space state as claimed in claim 1, wherein the access link of the collaboration server is configured as an applet, a web link or a cell phone APP.
8. The method for network supply chain coordination based on personnel yard status as claimed in claim 1, wherein the method comprises: the promotional web page links may be edited according to the operation of the provisioning terminal.
9. The method for network supply chain coordination based on personnel yard status as claimed in claim 1, wherein the method comprises: and accessing the coordination server again according to the user terminal, and displaying the historical data of the user terminal for acquiring the retail unit content.
10. A system for implementing the people yard state based network supply chain coordination method of any of claims 1-9, the system comprising one or more computers and one or more storage devices having stored thereon instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:
the service is used for adding the retail units and brands thereof into the supply terminal catalog according to the instruction of the supply terminal, providing interactive data containing the identification module in response to the operation of the user terminal, identifying the information of the promotion network links corresponding to the corresponding retail units or similar retail units in the supply terminal catalog according to the user terminal, and increasing the display information of the promotion network links according to the interactive data of the user terminal; the purchase tendency data according to the evaluation is provided to the provisioning terminal.
CN202211139643.5A 2022-09-19 2022-09-19 Network supply chain cooperation method and system based on person and goods yard state Pending CN115545640A (en)

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CN202211139643.5A CN115545640A (en) 2022-09-19 2022-09-19 Network supply chain cooperation method and system based on person and goods yard state

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CN202211139643.5A CN115545640A (en) 2022-09-19 2022-09-19 Network supply chain cooperation method and system based on person and goods yard state

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