CN115526672A - Advertisement delivery photo auditing method, device, medium and equipment - Google Patents

Advertisement delivery photo auditing method, device, medium and equipment Download PDF

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CN115526672A
CN115526672A CN202211474975.9A CN202211474975A CN115526672A CN 115526672 A CN115526672 A CN 115526672A CN 202211474975 A CN202211474975 A CN 202211474975A CN 115526672 A CN115526672 A CN 115526672A
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advertisement
photo
target
release
putting
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CN115526672B (en
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官轲
苏煦烽
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Shenzhen Qinlin Science & Technology Co ltd
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Shenzhen Qinlin Science & Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0245Surveys
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0268Targeted advertisements at point-of-sale [POS]

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Abstract

The invention relates to a method, a device, a medium and equipment for examining and verifying advertisement-delivered photos, which comprise the following steps: receiving a request to be audited sent by terminal equipment; extracting shooting angle information carried in the request to be audited, wherein the shooting angle information is a shooting pitch angle of the terminal equipment and a left-right distance relative to the advertisement to be audited, which are recorded when the terminal equipment shoots the picture of the advertisement to be audited; according to the shooting angle information, determining a first target launching picture with a shooting pitch angle in accordance with the shooting pitch angle corresponding to the advertisement launching picture to be checked and a second target launching picture with a left-right distance in accordance with the left-right distance corresponding to the advertisement launching picture to be checked from the stored launching pictures; and comparing the advertisement serving pictures to be examined according to the first target serving picture and the second target serving picture, and if the similarity represented by the comparison result meets a preset similarity threshold, storing the advertisement serving pictures to be examined as storage serving pictures.

Description

Advertisement delivery photo auditing method, device, medium and equipment
Technical Field
The present disclosure relates to the field of image data processing technologies, and in particular, to a method, an apparatus, a medium, and a device for examining and verifying an advertisement-delivered photograph.
Background
The advertisement can be usually put in places such as elevators, bus stations or the exterior surfaces of buildings, and also can be put in some outdoor specially-set advertisement positions, thereby playing a good propaganda role. However, since the advertisement is placed outdoors, the advertiser cannot go to the designated place of delivery by himself or herself, and thus cannot determine whether or not the advertisement is delivered to the designated place of delivery in a desired size and orientation.
In order to solve the problems, in the related art, the cloud server instructs the shooting device corresponding to the shooting device identifier to shoot the picture of the billboard corresponding to the billboard identifier according to the shooting device identifier and the billboard identifier, and adds watermarks of time, place and the like to the shot picture, and then manually determines whether the advertisement is correctly put according to the watermarked picture. However, manual review requires finding the original requirement for advertisement placement, which is not only inefficient, but also has a strong subjective awareness of manual comparison, resulting in low accuracy.
Disclosure of Invention
The invention aims to provide a method, a device, a medium and equipment for examining and verifying advertisement-released photos, and aims to solve the technical problem that the efficiency and the accuracy of manual examination and verification of the advertisement-released photos in related scenes are low.
In order to achieve the above object, in a first aspect of the embodiments of the present disclosure, a method for reviewing an advertisement delivery photo is provided, where the method includes:
receiving a to-be-audited request which is sent by a terminal device and comprises a to-be-audited advertisement release photo, wherein the to-be-audited request is obtained by shooting the terminal device according to a received shooting task, and the shooting task comprises a planned release geographic position and a release advertisement corresponding to the to-be-audited advertisement release photo;
extracting shooting angle information carried in the request to be audited and aiming at the advertisement putting picture to be audited, wherein the shooting angle information is a recorded shooting pitch angle of the terminal equipment and a left-right distance of the terminal equipment relative to the advertisement to be audited when the terminal equipment shoots the advertisement putting picture to be audited;
according to the shooting angle information, determining a first target shooting picture with a shooting pitch angle which is in accordance with the shooting pitch angle corresponding to the advertisement shooting picture to be checked and a second target shooting picture with a left-right distance which is in accordance with the left-right distance corresponding to the advertisement shooting picture to be checked from storage shooting pictures, wherein the storage shooting pictures are advertisement shooting pictures which are the same as the advertisement shooting pictures to be checked and pass the checking;
and comparing the advertisement to be audited with the advertisement serving photo according to the first target serving photo and the second target serving photo, storing the advertisement serving photo to be audited as a stored serving photo under the condition that the similarity represented by the comparison result meets a preset similarity threshold, and sending audit passing information to a terminal device corresponding to the advertisement serving photo to be audited.
In one embodiment, the step of storing the advertisement photos to be audited as storage ad photos when the comparison result indicates that the similarity satisfies a preset similarity threshold includes:
determining a third target advertisement putting photo from the advertisement putting photos which pass the examination according to the advertisement putting geographic position where the advertisement putting photo to be examined carried by the request to be examined is located under the condition that the similarity represented by the comparison result meets a preset similarity threshold, wherein the third target advertisement putting photo is located in different directions of the advertisement putting photo to be examined and is closest to the advertisement putting photo to be examined in the corresponding direction;
performing target geographic position fitting on the advertisement putting photos to be checked according to the advertisement putting geographic positions of the third target putting photos, the number of the third target putting photos and the distance between the advertisement putting geographic position of the advertisement putting photos to be checked and the advertisement putting geographic position of each third target putting photo;
matching a target advertisement delivery address from a planned advertisement delivery geographical position list according to the target geographical position and/or the advertisement delivery geographical position of the advertisement delivery photo to be checked under the condition that the error distance between the target geographical position obtained by fitting and the advertisement delivery geographical position of the advertisement delivery photo to be checked is smaller than a preset distance threshold value, wherein the planned advertisement delivery geographical position list is constructed aiming at the planned delivery geographical position of the same advertisement to be delivered as the advertisement delivery photo to be checked;
and under the condition that the target geographic position and/or the advertisement delivery geographic position of the advertisement delivery photo to be audited are/is matched in the plan advertisement delivery geographic position list, storing the advertisement delivery photo to be audited as a storage delivery photo.
In one embodiment, the step of performing target geographic location fitting on the ad spots to be reviewed according to the ad spot geographic location of each third target spot photograph, the number of the third target spot photographs, and the distance between the ad spot geographic location of the ad spot photograph to be reviewed and the ad spot geographic location of each third target spot photograph includes:
determining a polynomial order of a target fitting curve equation according to the number of the third target release photos and the distance between the advertisement release geographic position of the advertisement release photo to be examined and the advertisement release geographic position of each third target release photo;
determining a polynomial fitting value of the target fitting curve equation according to the polynomial order of the target fitting curve equation;
and based on a least square method and the polynomial fitting value, performing target geographical position fitting on the advertisement to be audited according to the distance between the advertisement delivery geographical position of the advertisement to be audited delivery picture and the advertisement delivery geographical position of each third target delivery picture.
In one embodiment, the step of determining a polynomial order of a target fitting curve equation according to the number of the third target shots and the distance between the advertisement placement geographic location of the advertisement shots to be audited and the advertisement placement geographic location of each third target shot includes:
constructing a polynomial matrix by taking the number of the third target launched photos as the column number and the row number;
taking the distance between the advertisement delivery geographical position of the advertisement delivery photo to be checked and the advertisement delivery geographical position of each third target delivery photo as a value of an element, and sequentially filling the value into the polynomial matrix from small to large;
taking the elements of the first column and the first row in the polynomial matrix as standby reference arrays, taking the rest square matrix as a processing logic matrix, determining the difference value between the element and the adjacent element aiming at any element in the processing logic matrix, and calculating to obtain the average difference value corresponding to the element;
and calculating the average value of the elements in the spare reference array, deleting the elements of which the average difference value is greater than the average value in the processing logic matrix, and taking the number of the residual elements in the processing logic matrix as the polynomial order of a target fitting curve equation.
In one embodiment, the step of comparing the advertisement shots to be audited according to the first target shot photo and the second target shot photo includes:
intercepting effective images of the advertisements launched in the first target launched picture and the second target launched picture so as to eliminate interference pages which do not belong to the launched advertisements in the first target launched picture and the second target launched picture, and obtaining a corresponding first effective launched picture and a corresponding second effective launched picture;
identifying a background portion and a foreground portion in the first and second active shots;
performing image fusion on the foreground part in the first effective release photo and the foreground part in the second effective release photo, and combining the fused image with the background part of the first effective release photo and/or the second effective release photo to obtain a standby photo;
and identifying the size and three color channels of the same object in the standby picture and the advertisement putting picture to be audited, comparing the sizes and comparing the three color channels.
In one embodiment, the step of determining, from the stored photographs that are delivered according to the shooting angle information, a first photograph that is delivered with a shooting pitch angle that is in accordance with the shooting pitch angle corresponding to the photograph that is delivered with the advertisement to be audited, and a second photograph that is delivered with a left-right distance that is in accordance with the left-right distance corresponding to the photograph that is delivered with the advertisement to be audited, includes:
taking the picture of which the shooting pitch angle is within a preset angle range of the shooting pitch angle corresponding to the advertisement putting picture to be examined in the stored putting pictures as the first target putting picture; and (c) a second step of,
and taking the pictures with the left distance within a preset distance range of the left distance corresponding to the advertisement putting pictures to be examined and the right distance within the preset distance range of the right distance corresponding to the advertisement putting pictures to be examined in the stored putting pictures as the second target putting pictures.
In a second aspect of the embodiments of the present disclosure, an advertisement delivery photo auditing apparatus is provided, where the apparatus includes:
the advertisement release system comprises a receiving module, a release module and a release module, wherein the receiving module is configured to receive a request to be audited which is sent by a terminal device and comprises a to-be-audited advertisement release photo, the request to be audited is obtained by shooting the terminal device according to a received shooting task, and the shooting task comprises a planned release geographical position and a release advertisement corresponding to the to-be-audited advertisement release photo;
the extraction module is configured to extract shooting angle information carried in the request to be audited and aiming at the advertisement release photo to be audited, wherein the shooting angle information is a recorded shooting pitch angle of the terminal equipment and a recorded left-right distance of the terminal equipment relative to the advertisement to be audited when the terminal equipment shoots the advertisement release photo to be audited;
the determining module is configured to determine a first target release photo with a shooting pitch angle according with the shooting pitch angle corresponding to the advertisement release photo to be checked and a second target release photo with a left-right distance according with the left-right distance corresponding to the advertisement release photo to be checked from storage release photos according to the shooting angle information, wherein the storage release photos are the same advertisement release photo as the advertisement release photo to be checked and the advertisement release photos which pass the checking;
and the comparison module is configured to compare the advertisement putting pictures to be checked according to the first target putting pictures and the second target putting pictures, store the advertisement putting pictures to be checked as storage putting pictures under the condition that the similarity represented by the comparison result meets a preset similarity threshold, and send checking passing information to a terminal corresponding to the advertisement putting pictures to be checked.
In one embodiment, the alignment module is configured to:
determining a third target advertisement putting photo from the advertisement putting photos which pass the examination according to the advertisement putting geographic position where the advertisement putting photo to be examined carried by the request to be examined is located under the condition that the similarity represented by the comparison result meets a preset similarity threshold, wherein the third target advertisement putting photo is located in different directions of the advertisement putting photo to be examined and is closest to the advertisement putting photo to be examined in the corresponding direction;
performing target geographic position fitting on the advertisement putting photos to be checked according to the advertisement putting geographic positions of the third target putting photos, the number of the third target putting photos and the distance between the advertisement putting geographic position of the advertisement putting photos to be checked and the advertisement putting geographic position of each third target putting photo;
matching a target advertisement release address from a planned advertisement release geographical position list according to the target geographical position and/or the advertisement release geographical position of the advertisement release photo to be verified under the condition that the error distance between the target geographical position obtained by fitting and the advertisement release geographical position of the advertisement release photo to be verified is smaller than a preset distance threshold value, wherein the planned advertisement release geographical position list is constructed aiming at the planned release geographical position of the same advertisement as the advertisement release photo to be verified;
and under the condition that the target geographic position and/or the advertisement delivery geographic position of the advertisement delivery photo to be checked are/is matched in the plan advertisement delivery geographic position list, storing the advertisement delivery photo to be checked as a storage delivery photo.
In one embodiment, the alignment module is configured to:
determining a polynomial order of a target fitting curve equation according to the number of the third target release photos and the distance between the advertisement release geographic position of the advertisement release photo to be examined and the advertisement release geographic position of each third target release photo;
determining a polynomial fitting value of the target fitting curve equation according to the polynomial order of the target fitting curve equation;
and based on a least square method and the polynomial fitting value, performing target geographical position fitting on the advertisement to be audited according to the distance between the advertisement delivery geographical position of the advertisement to be audited delivery picture and the advertisement delivery geographical position of each third target delivery picture.
In one embodiment, the alignment module is configured to:
constructing a polynomial matrix by taking the number of the third target launched photos as the column number and the row number;
taking the distance between the advertisement delivery geographical position of the advertisement delivery photo to be checked and the advertisement delivery geographical position of each third target delivery photo as a value of an element, and sequentially filling the value into the polynomial matrix from small to large;
taking the elements of the first column and the first row in the polynomial matrix as standby reference arrays, taking the rest square matrix as a processing logic matrix, determining the difference value between the element and the adjacent element aiming at any element in the processing logic matrix, and calculating to obtain the average difference value corresponding to the element;
and calculating the average value of the elements in the spare reference array, deleting the elements of which the average difference value is greater than the average value in the processing logic matrix, and taking the number of the residual elements in the processing logic matrix as the polynomial order of a target fitting curve equation.
In one embodiment, the alignment module is configured to:
intercepting effective images of the advertisements launched in the first target launched picture and the second target launched picture so as to eliminate interference pages which do not belong to the launched advertisements in the first target launched picture and the second target launched picture, and obtaining a corresponding first effective launched picture and a corresponding second effective launched picture;
identifying a background portion and a foreground portion in the first and second active shots;
performing image fusion on the foreground part in the first effective release photo and the foreground part in the second effective release photo, and combining the fused image with the background part of the first effective release photo and/or the second effective release photo to obtain a standby photo;
and identifying the size and three color channels of the same object in the standby picture and the advertisement putting picture to be audited, comparing the sizes and comparing the three color channels.
In one embodiment, the determining module is configured to:
taking a picture of which the shooting pitch angle is within a preset angle range of the shooting pitch angle corresponding to the advertisement serving picture to be audited in the stored serving pictures as the first target serving picture; and the number of the first and second groups,
and taking the picture of which the left distance is within a preset distance range of the left distance corresponding to the advertisement putting picture to be checked and the right distance is within the preset distance range of the right distance corresponding to the advertisement putting picture to be checked in the stored putting pictures as the second target putting picture.
In a third aspect of the embodiments of the present disclosure, a computer-readable storage medium is provided, on which a computer program is stored, which when executed by a processor, implements the steps of the method for reviewing advertisement-placement photos according to any one of the first aspect.
In a fourth aspect of the embodiments of the present disclosure, an electronic device is provided, including:
a memory having a computer program stored thereon;
a processor configured to execute the computer program in the memory to implement the steps of the ad impression photo review method according to any one of the first aspect.
Has the advantages that:
the invention provides a method, a device, a medium and equipment for examining and verifying advertisement-delivery photos. Compared with the prior art, the method has the following beneficial effects:
the method for verifying the advertisement release photos comprises the steps that a first target release photo with a shooting pitch angle which is in accordance with a shooting pitch angle corresponding to the advertisement release photo to be verified and a second target release photo with a left-right distance which is in accordance with a left-right distance corresponding to the advertisement release photo to be verified are determined from the stored release photos through shooting angle information of the advertisement release photo to be verified, verification of the photos which pass verification can be conveniently conducted, compared with the fact that the requirement for advertisement release is compared through the original mode, the photos are more fit to a scene, the accuracy of verification of the advertisement release photo can be improved, and compared with the manual verification of the efficiency and the accuracy of the advertisement release photo are improved.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows.
Drawings
The accompanying drawings, which are included to provide a further understanding of the disclosure and are incorporated in and constitute a part of this specification, illustrate embodiments of the disclosure and together with the description serve to explain the disclosure without limiting the disclosure. In the drawings:
fig. 1 is a flowchart illustrating an advertisement impression photo review method according to an embodiment of the specification.
Fig. 2 is a flowchart illustrating a method for implementing step S14 in fig. 1 according to an embodiment of the specification.
Fig. 3 is a flowchart illustrating a method for implementing step S142 in fig. 2 according to an embodiment of the present disclosure.
Fig. 4 is a flowchart illustrating another method for implementing step S14 in fig. 1 according to an embodiment of the specification.
Fig. 5 is a block diagram illustrating an apparatus for reviewing photographs of advertisement impressions according to an embodiment of the specification.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The following detailed description of specific embodiments of the present disclosure is provided in connection with the accompanying drawings. It should be understood that the detailed description and specific examples, while indicating the present disclosure, are given by way of illustration and explanation only, not limitation.
In order to achieve the above object, the present disclosure provides an advertisement-placement photo auditing method, and fig. 1 is a flowchart illustrating an advertisement-placement photo auditing method according to an embodiment. Referring to fig. 1, the method includes:
in step S11, a request to be checked including the advertisement to be checked and delivered photo sent by the terminal device is received.
The terminal device obtains the request to be audited by shooting according to a received shooting task, wherein the shooting task comprises a planned advertisement launching geographic position and an advertisement launching corresponding to the advertisement launching picture to be audited.
It can be understood that the advertisement release photo to be audited is shot by the terminal device within the preset range of the planned release geographic position, and the shot geographic position carried in the request to be audited can be compared with the planned release geographic position, and the subsequent steps are executed under the condition that the shot geographic position meets the requirement. For example, in the case where the shooting geographical position is within a preset range of the planned delivery geographical position, it is confirmed that the shooting geographical position satisfies the requirement.
In step S12, shooting angle information for the advertisement to be checked and delivered picture carried in the request to be checked and delivered is extracted, where the shooting angle information is a shooting pitch angle of the terminal device and a left-right distance of the terminal device relative to the advertisement to be checked and recorded while the terminal device shoots the advertisement to be checked and delivered picture.
In the embodiment of the disclosure, the shooting pitch angle can be determined by a gyroscope configured by the terminal device, and the left-right distance of the terminal device relative to the advertisement to be checked can be acquired by a distance sensor configured by the terminal device, wherein the left distance represents the distance from the terminal device to the left edge of the advertisement to be checked, and the right distance represents the distance from the terminal device to the right edge of the advertisement to be checked.
In step S13, according to the shooting angle information, a first target advertisement release photo with a shooting pitch angle that is in line with the shooting pitch angle corresponding to the advertisement release photo to be checked and a second target advertisement release photo with a left-right distance that is in line with the left-right distance corresponding to the advertisement release photo to be checked are determined from the stored advertisement release photos, where the stored advertisement release photo is the same advertisement release photo as the advertisement release photo to be checked and has passed the checking.
The same advertisement is specifically the same picture content and size of the advertisement.
In step S14, the to-be-examined advertisement release pictures are compared according to the first target release picture and the second target release picture, and the to-be-examined advertisement release pictures are stored as storage release pictures when the comparison result indicates that the similarity satisfies the preset similarity threshold, and the examination passing information is sent to the terminal device corresponding to the to-be-examined advertisement release pictures.
According to the technical scheme, the first target release photo with the shooting pitch angle in accordance with the shooting pitch angle corresponding to the advertisement release photo to be checked and the second target release photo with the left and right distances in accordance with the left and right distances corresponding to the advertisement release photo to be checked are determined from the stored release photos through the shooting angle information of the advertisement release photo to be checked, the verification can be conveniently carried out through the photo which passes the verification, compared with the original comparison of the requirement on advertisement release, the scene is more fitted, the verification accuracy of the advertisement release photo can be improved, and compared with the manual verification of the efficiency and the accuracy of the advertisement release photo, the efficiency and the accuracy of the verification of the advertisement release photo are improved.
In one embodiment, as shown in fig. 2, in step S14, when the comparison result indicates that the similarity satisfies the preset similarity threshold, the step of storing the ad serving photo to be audited as a storage serving photo includes:
in step S141, under the condition that the comparison result indicates that the similarity satisfies the preset similarity threshold, a third target advertisement delivery photo is determined from the advertisement delivery photos that have passed the examination according to the advertisement delivery geographic location where the advertisement delivery photo to be examined carried by the request to be examined is located.
The third target advertisement release photo is positioned in different directions of the advertisement release photo to be checked and is closest to the advertisement release photo to be checked in the corresponding direction;
in step S142, performing target geographic position fitting on the advertisement release photos to be examined according to the advertisement release geographic positions of the third target release photos, the number of the third target release photos, and the distance between the advertisement release geographic position of the advertisement release photo to be examined and the advertisement release geographic position of each third target release photo;
in step S143, under the condition that the error distance between the target geographic position obtained by fitting and the advertisement placement geographic position of the advertisement placement photograph to be checked is smaller than the preset distance threshold, the target advertisement placement address is matched from the planned advertisement placement geographic position list according to the target geographic position and/or the advertisement placement geographic position of the advertisement placement photograph to be checked.
The planned advertisement delivery geographical position list is constructed aiming at the planned advertisement delivery geographical position of the same advertisement to be examined as the advertisement delivery photo;
in step S144, in the case that the target geographic location and/or the advertisement delivery geographic location of the advertisement delivery photo to be checked are/is matched in the planned advertisement delivery geographic location list, the advertisement delivery photo to be checked is stored as a storage delivery photo.
In one embodiment, referring to fig. 3, in step S142, the step of performing target geographic location fitting on the ad placement photos to be examined according to the ad placement geographic location of each third target placement photo, the number of the third target placement photos, and the distance between the ad placement geographic location of the ad placement photo to be examined and the ad placement geographic location of each third target placement photo includes:
in step S1421, determining a polynomial order of a target fitting curve equation according to the number of the third target advertisement shots and the distance between the advertisement placement geographic location of the advertisement placement photograph to be examined and the advertisement placement geographic location of each third target advertisement shot;
in step S1422, determining a polynomial fit value of the target fitting curve equation according to the polynomial order of the target fitting curve equation;
in step S1423, based on the least square method and the polynomial fitting value, target geographic position fitting is performed on the ad placement photo to be checked according to the distance between the ad placement geographic position of the ad placement photo to be checked and the ad placement geographic position of each third target placement photo.
In one embodiment, in step S1421, the step of determining the polynomial order of the target fitting curve equation according to the number of the third target photos and the distance between the advertisement placement geographic position of the advertisement photos to be examined and the advertisement placement geographic position of each third target photo includes:
constructing a polynomial matrix by taking the number of the third target released photos as the column number and the row number;
taking the distance between the advertisement release geographic position of the advertisement release photo to be checked and the advertisement release geographic position of each third target release photo as a value of an element, and sequentially filling the values into the polynomial matrix from small to large;
taking the elements of the first column and the first row in the polynomial matrix as standby reference arrays, taking the rest square matrix as a processing logic matrix, determining the difference value between the element and the adjacent element aiming at any element in the processing logic matrix, and calculating to obtain the average difference value corresponding to the element;
and calculating the average value of the elements in the standby reference array, deleting the elements of which the average difference value is greater than the average value in the processing logic matrix, and taking the number of the rest elements in the processing logic matrix as the polynomial order of the target fitting curve equation.
In one embodiment, referring to fig. 4, in step S14, the step of comparing the photos of the ad to be reviewed according to the first photos of the ad target and the second photos of the ad target includes:
in step S1401, capturing effective images of advertisements delivered in the first target delivery photograph and the second target delivery photograph to remove interference pages not belonging to the advertisements delivered in the first target delivery photograph and the second target delivery photograph, and obtaining corresponding first effective delivery photograph and second effective delivery photograph;
in step S1402, identifying a background portion and a foreground portion in the first effectively delivered photograph and the second effectively delivered photograph;
in step S1403, image fusion is performed on the foreground portion in the first effective shot and the foreground portion in the second effective shot, and the fused image is combined with the background portion of the first effective shot and/or the second effective shot to obtain a standby picture;
in step S1404, the size and three color channels of the same object in the standby picture and the advertisement-to-be-examined drop picture are identified, and the size and the three color channels are compared.
In one embodiment, in step S13, according to the shooting angle information, a step of determining, from the stored photographs to be delivered, a first target delivered photograph whose shooting pitch angle is in accordance with the shooting pitch angle corresponding to the photograph of the advertisement to be reviewed, and a second target delivered photograph whose left-right distance is in accordance with the left-right distance corresponding to the photograph of the advertisement to be reviewed, includes:
taking a picture of which the shooting pitch angle is within a preset angle range of the shooting pitch angle corresponding to the advertisement putting picture to be examined in the stored putting pictures as a first target putting picture; and the number of the first and second groups,
and taking the pictures with the left distance within the preset distance range of the left distance corresponding to the advertisement putting pictures to be examined and the right distance within the preset distance range of the right distance corresponding to the advertisement putting pictures to be examined in the stored putting pictures as second target putting pictures.
Based on the same inventive concept, the embodiment of the present application further provides an apparatus for examining and verifying an advertisement-placed photo, and as shown in fig. 5, the apparatus 500 includes:
the receiving module 510 is configured to receive a request to be audited, which is sent by a terminal device and includes a to-be-audited advertisement-delivered photograph, where the request to be audited is obtained by the terminal device by shooting according to a received shooting task, and the shooting task includes a planned delivery geographical position and a delivered advertisement corresponding to the to-be-audited advertisement-delivered photograph;
the extracting module 520 is configured to extract shooting angle information, which is carried in the request to be audited and aims at the advertisement release photo to be audited, of the terminal device, wherein the shooting angle information is a recorded shooting pitch angle of the terminal device and a left-right distance of the terminal device relative to the advertisement to be audited when the terminal device shoots the advertisement release photo to be audited;
a determining module 530 configured to determine, from the stored advertisement photographs, a first target advertisement photograph in which the shooting pitch angle is in accordance with the shooting pitch angle corresponding to the advertisement photograph to be checked, and a second target advertisement photograph in which the left-right distance is in accordance with the left-right distance corresponding to the advertisement photograph to be checked, wherein the stored advertisement photographs are advertisement photographs that are the same as the advertisement photograph to be checked and that have passed the checking;
the comparison module 540 is configured to compare the advertisement delivery pictures to be checked according to the first target delivery pictures and the second target delivery pictures, store the advertisement delivery pictures to be checked as storage delivery pictures under the condition that the similarity represented by the comparison result meets the preset similarity threshold, and send the checking passing information to the terminal device corresponding to the advertisement delivery pictures to be checked.
In one embodiment, the alignment module 540 is configured to:
determining a third target release photo from the advertisement release photos which pass the examination according to the advertisement release geographic position where the to-be-examined advertisement release photo carried by the to-be-examined request is located under the condition that the similarity represented by the comparison result meets the preset similarity threshold, wherein the third target release photo is located in different directions of the to-be-examined advertisement release photo and is closest to the to-be-examined advertisement release photo in the corresponding direction;
performing target geographic position fitting on the advertisement putting photos to be examined according to the advertisement putting geographic positions of the third target putting photos, the number of the third target putting photos and the distance between the advertisement putting geographic position of the advertisement putting photo to be examined and the advertisement putting geographic position of each third target putting photo;
matching a target advertisement release address from a planned advertisement release geographical position list according to the target geographical position and/or the advertisement release geographical position of the advertisement release photo to be checked under the condition that the error distance between the target geographical position obtained by fitting and the advertisement release geographical position of the advertisement release photo to be checked is smaller than a preset distance threshold value, wherein the planned advertisement release geographical position list is constructed aiming at the planned release geographical position of the same advertisement as the advertisement release photo to be checked;
and under the condition that the target geographic position and/or the advertisement delivery geographic position of the advertisement delivery photo to be checked are matched in the plan advertisement delivery geographic position list, storing the advertisement delivery photo to be checked as a storage delivery photo.
In one embodiment, the alignment module 540 is configured to:
determining the polynomial order of a target fitting curve equation according to the number of the third target launched photos and the distance between the advertisement launched geographic position of the advertisement launched photo to be examined and the advertisement launched geographic position of each third target launched photo;
determining a polynomial fitting value of the target fitting curve equation according to the polynomial order of the target fitting curve equation;
and based on a least square method and a polynomial fitting value, performing target geographic position fitting on the advertisement putting photos to be examined according to the distance between the advertisement putting geographic position of the advertisement putting photos to be examined and the advertisement putting geographic position of each third target putting photo.
In one embodiment, the alignment module 540 is configured to:
constructing a polynomial matrix by taking the number of the third target launched photos as the column number and the row number;
taking the distance between the advertisement release geographical position of the advertisement release photo to be checked and the advertisement release geographical position of each third target release photo as a value of an element, and sequentially filling the value into the polynomial matrix from small to large;
taking the elements of the first column and the first row in the polynomial matrix as standby reference arrays, taking the rest square matrix as a processing logic matrix, determining the difference value between the element and the adjacent element aiming at any element in the processing logic matrix, and calculating to obtain the average difference value corresponding to the element;
and calculating the average value of the elements in the standby reference array, deleting the elements of which the average difference value is greater than the average value in the processing logic matrix, and taking the number of the residual elements in the processing logic matrix as the polynomial order of the target fitting curve equation.
In one embodiment, the alignment module 540 is configured to:
intercepting effective images of the advertisements launched in the first target launched picture and the second target launched picture so as to eliminate interference pages which do not belong to the launched advertisements in the first target launched picture and the second target launched picture and obtain a corresponding first effective launched picture and a corresponding second effective launched picture;
identifying a background portion and a foreground portion in the first effectively delivered photograph and the second effectively delivered photograph;
image fusion is carried out on a foreground part in the first effective release picture and a foreground part in the second effective release picture, and the fused image is combined with a background part of the first effective release picture and/or the second effective release picture to obtain a standby picture;
and identifying the size and three color channels of the same object in the standby picture and the advertisement putting picture to be audited, comparing the sizes and comparing the three color channels.
In one embodiment, the determining module 530 is configured to:
taking pictures with the shooting pitch angle within a preset angle range of the shooting pitch angle corresponding to the advertisement putting pictures to be examined in the stored putting pictures as first target putting pictures; and the number of the first and second groups,
and taking the pictures with the left distance within the preset distance range of the left distance corresponding to the advertisement putting pictures to be checked and the right distance within the preset distance range of the right distance corresponding to the advertisement putting pictures to be checked in the stored putting pictures as second target putting pictures.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
It should be understood by those skilled in the art that the above-described apparatus embodiments are merely illustrative, and for example, the division of modules is only one logical division, and is not limited by the above-described division manner when the division of modules is performed, and a plurality of modules may be combined or a module may be divided into a plurality of sub-modules.
Further, modules illustrated as separate components may or may not be physically separate. For example, the determining module 530 and the comparing module 540 may be physically the same module or different modules, and each module may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, it may be implemented in whole or in part in the form of a computer program product. When implemented in hardware, it may be implemented in whole or in part in the form of an integrated circuit or chip.
The disclosed embodiment also provides a computer readable storage medium, on which a computer program is stored, where the program, when executed by a processor, implements the steps of the method for auditing a photo delivered in an advertisement according to any of the foregoing embodiments.
An embodiment of the present disclosure further provides an electronic device, including:
a memory having a computer program stored thereon;
a processor for executing the computer program in the memory to implement the steps of the advertisement photo review method in any of the foregoing embodiments.
The preferred embodiments of the present disclosure have been described in detail with reference to the accompanying drawings, however, the present disclosure is not limited to the specific details of the above embodiments, and various changes, modifications, substitutions and alterations can be made to the embodiments within the technical spirit of the present disclosure, and all of them fall within the scope of the present disclosure.
It should be noted that the various technical features described in the above embodiments can be combined in any suitable way without contradiction, and should also be regarded as the disclosure of the present disclosure, and various possible combinations are not further described in order to avoid unnecessary repetition. The technical scope of the present application is not limited to the contents of the specification, and must be determined according to the scope of the claims.

Claims (10)

1. An advertisement delivery photo auditing method, characterized in that the method comprises:
receiving a to-be-audited request which is sent by a terminal device and comprises a to-be-audited advertisement release photo, wherein the to-be-audited request is obtained by shooting the terminal device according to a received shooting task, and the shooting task comprises a planned release geographic position and a release advertisement corresponding to the to-be-audited advertisement release photo;
extracting shooting angle information carried in the request to be audited and aiming at the advertisement putting picture to be audited, wherein the shooting angle information is the recorded shooting pitch angle of the terminal equipment and the left-right distance of the terminal equipment relative to the advertisement to be audited when the terminal equipment shoots the advertisement putting picture to be audited;
according to the shooting angle information, determining a first target release photo with a shooting pitch angle in accordance with the shooting pitch angle corresponding to the advertisement release photo to be checked and a second target release photo with a left-right distance in accordance with the left-right distance corresponding to the advertisement release photo to be checked from storage release photos, wherein the storage release photos are the same advertisement release photo as the advertisement release photo to be checked and the advertisement release photo passes the checking;
comparing the advertisement to be audited with the advertisement to be audited according to the first target launch picture and the second target launch picture, storing the advertisement to be audited as a stored launch picture under the condition that the similarity of the comparison result representation meets a preset similarity threshold, and sending audit passing information to a terminal device corresponding to the advertisement to be audited.
2. The method according to claim 1, wherein the step of storing the to-be-audited advertisement delivery photo as a storage delivery photo under the condition that the comparison result indicates that the similarity satisfies a preset similarity threshold includes:
determining a third target advertisement putting photo from the advertisement putting photos which pass the examination according to the advertisement putting geographic position where the advertisement putting photo to be examined carried by the request to be examined is located under the condition that the similarity represented by the comparison result meets a preset similarity threshold, wherein the third target advertisement putting photo is located in different directions of the advertisement putting photo to be examined and is closest to the advertisement putting photo to be examined in the corresponding direction;
performing target geographic position fitting on the advertisement putting photos to be checked according to the advertisement putting geographic positions of the third target putting photos, the number of the third target putting photos and the distance between the advertisement putting geographic position of the advertisement putting photos to be checked and the advertisement putting geographic position of each third target putting photo;
matching a target advertisement release address from a planned advertisement release geographical position list according to the target geographical position and/or the advertisement release geographical position of the advertisement release photo to be verified under the condition that the error distance between the target geographical position obtained by fitting and the advertisement release geographical position of the advertisement release photo to be verified is smaller than a preset distance threshold value, wherein the planned advertisement release geographical position list is constructed aiming at the planned release geographical position of the same advertisement as the advertisement release photo to be verified;
and under the condition that the target geographic position and/or the advertisement delivery geographic position of the advertisement delivery photo to be audited are/is matched in the plan advertisement delivery geographic position list, storing the advertisement delivery photo to be audited as a storage delivery photo.
3. The method according to claim 2, wherein the step of performing target geographic location fitting on the ad placement photos to be examined according to the ad placement geographic location of each of the third target placement photos, the number of the third target placement photos, and the distance between the ad placement geographic location of the ad placement photos to be examined and the ad placement geographic location of each of the third target placement photos comprises:
determining a polynomial order of a target fitting curve equation according to the number of the third target release photos and the distance between the advertisement release geographic position of the advertisement release photo to be examined and the advertisement release geographic position of each third target release photo;
determining a polynomial fitting value of the target fitting curve equation according to the polynomial order of the target fitting curve equation;
and based on a least square method and the polynomial fitting value, performing target geographic position fitting on the advertisement to be checked and released photo according to the distance between the advertisement released geographic position of the advertisement to be checked and the advertisement released geographic position of each third target released photo.
4. The method according to claim 3, wherein the step of determining the polynomial order of the target fitting curve equation according to the number of the third targeted photos and the distance between the geographic advertisement placement location of the ad placement photo to be examined and the geographic advertisement placement location of each of the third targeted photos comprises:
constructing a polynomial matrix by taking the number of the third target released photos as the column number and the row number;
taking the distance between the advertisement delivery geographical position of the advertisement delivery photo to be checked and the advertisement delivery geographical position of each third target delivery photo as a value of an element, and sequentially filling the value into the polynomial matrix from small to large;
taking the elements of the first column and the first row in the polynomial matrix as standby reference arrays, taking the rest square matrix as a processing logic matrix, determining the difference value between the element and the adjacent element aiming at any element in the processing logic matrix, and calculating to obtain the average difference value corresponding to the element;
and calculating the average value of the elements in the spare reference array, deleting the elements of which the average difference value is greater than the average value in the processing logic matrix, and taking the number of the residual elements in the processing logic matrix as the polynomial order of a target fitting curve equation.
5. The method according to claim 1, wherein the step of comparing the photos of ad impressions to be audited with the photos of ad impressions of the first and second targets comprises:
intercepting effective images of the advertisements launched in the first target launched picture and the second target launched picture so as to eliminate interference pages which do not belong to the launched advertisements in the first target launched picture and the second target launched picture, and obtaining a corresponding first effective launched picture and a corresponding second effective launched picture;
identifying a background portion and a foreground portion in the first and second effectively delivered photographs;
performing image fusion on the foreground part in the first effective release photo and the foreground part in the second effective release photo, and combining the fused image with the background part of the first effective release photo and/or the second effective release photo to obtain a standby photo;
and identifying the size and three color channels of the same object in the standby picture and the advertisement putting picture to be audited, comparing the sizes and comparing the three color channels.
6. The method according to any one of claims 1 to 5, wherein the step of determining, from stored photographs of ad placement, a first target photograph of ad placement with a shooting pitch angle that matches the shooting pitch angle corresponding to the photograph of ad placement to be reviewed, and a second target photograph of ad placement with a left-right distance that matches the left-right distance corresponding to the photograph of ad placement to be reviewed, according to the shooting angle information, comprises:
taking a picture of which the shooting pitch angle is within a preset angle range of the shooting pitch angle corresponding to the advertisement serving picture to be audited in the stored serving pictures as the first target serving picture; and (c) a second step of,
and taking the pictures with the left distance within a preset distance range of the left distance corresponding to the advertisement putting pictures to be examined and the right distance within the preset distance range of the right distance corresponding to the advertisement putting pictures to be examined in the stored putting pictures as the second target putting pictures.
7. An advertisement delivery photo auditing apparatus, characterized in that the apparatus comprises:
the system comprises a receiving module, a processing module and a processing module, wherein the receiving module is configured to receive a request to be audited which is sent by a terminal device and comprises a to-be-audited advertisement release photo, the request to be audited is obtained by shooting the terminal device according to a received shooting task, and the shooting task comprises a planned release geographic position and a release advertisement corresponding to the to-be-audited advertisement release photo;
the extraction module is configured to extract shooting angle information carried in the request to be audited and aiming at the advertisement release photo to be audited, wherein the shooting angle information is a recorded shooting pitch angle of the terminal equipment and a recorded left-right distance of the terminal equipment relative to the advertisement to be audited when the terminal equipment shoots the advertisement release photo to be audited;
the determining module is configured to determine a first target release photo with a shooting pitch angle according with the shooting pitch angle corresponding to the advertisement release photo to be checked and a second target release photo with a left-right distance according with the left-right distance corresponding to the advertisement release photo to be checked from storage release photos according to the shooting angle information, wherein the storage release photos are the same advertisement release photo as the advertisement release photo to be checked and the advertisement release photos which pass the checking;
and the comparison module is configured to compare the advertisement putting pictures to be checked according to the first target putting pictures and the second target putting pictures, store the advertisement putting pictures to be checked as storage putting pictures under the condition that the similarity represented by the comparison result meets a preset similarity threshold, and send checking passing information to a terminal corresponding to the advertisement putting pictures to be checked.
8. The apparatus of claim 7, wherein the alignment module is configured to:
determining a third target advertisement putting photo from the advertisement putting photos which pass the examination according to the advertisement putting geographic position where the advertisement putting photo to be examined carried by the request to be examined is located under the condition that the similarity represented by the comparison result meets a preset similarity threshold, wherein the third target advertisement putting photo is located in different directions of the advertisement putting photo to be examined and is closest to the advertisement putting photo to be examined in the corresponding direction;
performing target geographic position fitting on the advertisement putting photos to be checked according to the advertisement putting geographic positions of the third target putting photos, the number of the third target putting photos and the distance between the advertisement putting geographic position of the advertisement putting photos to be checked and the advertisement putting geographic position of each third target putting photo;
matching a target advertisement delivery address from a planned advertisement delivery geographical position list according to the target geographical position and/or the advertisement delivery geographical position of the advertisement delivery photo to be checked under the condition that the error distance between the target geographical position obtained by fitting and the advertisement delivery geographical position of the advertisement delivery photo to be checked is smaller than a preset distance threshold value, wherein the planned advertisement delivery geographical position list is constructed aiming at the planned delivery geographical position of the same advertisement to be delivered as the advertisement delivery photo to be checked;
and under the condition that the target geographic position and/or the advertisement delivery geographic position of the advertisement delivery photo to be audited are/is matched in the plan advertisement delivery geographic position list, storing the advertisement delivery photo to be audited as a storage delivery photo.
9. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the ad impression photo review method according to any one of claims 1 to 6.
10. An electronic device, comprising:
a memory having a computer program stored thereon;
a processor for executing the computer program in the memory to implement the steps of the ad impression photo review method of any of claims 1-6.
CN202211474975.9A 2022-11-23 2022-11-23 Advertisement delivery photo auditing method, device, medium and equipment Active CN115526672B (en)

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