CN115456686A - Gift selling and giving management system and application thereof - Google Patents
Gift selling and giving management system and application thereof Download PDFInfo
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- CN115456686A CN115456686A CN202211168946.XA CN202211168946A CN115456686A CN 115456686 A CN115456686 A CN 115456686A CN 202211168946 A CN202211168946 A CN 202211168946A CN 115456686 A CN115456686 A CN 115456686A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0234—Rebates after completed purchase
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/0255—Targeted advertisements based on user history
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0639—Item locations
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Abstract
The invention relates to a gift selling and giving management system and application thereof, wherein the system comprises a front-end interface and a background management end; the background management end is configured with a gift shelf, and the front end interface displays the gift details corresponding to the gift shelf; the front end interface matched with the gift detail displays other modules, and the background management end matched with other modules is provided with interfaces of other modules; the method is particularly applied to the ordering state, the guiding component is arranged on the ordering interface, and gift recommendation, purchase and giving channels are provided for the user. The invention can combine gift selling and giving in other modules, such as the most core page in the code scanning ordering scene, maps gifts according to the social attributes in the actual dining scene, fuses the supply and sales of the gifts and the ordering scene, and achieves the social attribute addition in the immersive ordering by taking the gifts as the target, thereby generating the turnover amount outside the ordering scene for the merchant.
Description
Technical Field
The invention relates to the technical field of accounting devices, in particular to a gift selling and giving management system and application thereof.
Background
The online ordering is a novel consumption mode derived based on an O2O mode in recent years, and through a humanized consumption platform, a consumer can bind a dining table, obtain restaurant information, preview a restaurant menu, easily order online, add dishes and pay online in advance by means of a client, so that fast ordering and ordering are finally realized, and the working efficiency of a restaurant is improved.
In the prior art, the characteristics of the cuisine can be comprehensively shown through pictures, characters, audios and videos and the like, so that the operation of ordering and the like by a user is assisted, but the platform is not utilized to the maximum extent for developing customers and developing lists, the user is always in a waiting state after the ordering is finished, and the waiting time is not only waste of resources but also more likely to increase the discontent emotion of the user; if the waiting time can be effectively utilized, the user experience can be greatly improved.
In the process, the selling of the gift can be completely provided by a restaurant or an intermediate party in a win-win angle, the turnover amount outside the ordering scene is generated, if the selling of the gift is directly performed on another user for choosing media such as an album, the user is likely to be counter-satisfied, the user is uncomfortable, most users are not used to leave the seat for selecting the gift, and the selling and ordering interface of the gift is linked to be a better choice.
Of course, besides the ordering interface, under the same kind of scenes, the system can also be linked with the selling of gifts.
Disclosure of Invention
The invention solves the problems in the prior art, provides a gift selling and giving management system and application thereof, realizes the processing of video menus, video dishes and video gifts in a unified shelf, and realizes the purchase and sharing and giving of gifts under a unified interface.
The invention adopts the technical scheme that a gift selling and giving management system comprises a front-end interface and a background management end;
the background management end is provided with a gift shelf, and the front-end interface displays gift details corresponding to the gift shelf;
and the front-end interface matched with the gift detail also displays other modules, and the background management end matched with the other modules is provided with interfaces of the other modules.
Preferably, the other module is an ordering module.
Preferably, the control method of the system includes the steps of:
s1, associating the gift with dishes in a food ordering module, and establishing a relationship network;
s2, selecting dishes by the user through the ordering module, establishing a new order, simultaneously acquiring historical data of the user, recommending the dishes if the historical data is empty, displaying a gift shelf and a gift, and S4, or else, performing the next step;
s3, recommending dishes based on the historical data of the user, and recommending gifts based on the behavior portrait of the user and the historical data of the user;
s4, if the user selects the gift, guiding the user to complete purchase and gift giving, pushing gift information to a recipient, and carrying out the next step, or else submitting an order;
s5, guiding the recipient to pick up the gift; and (6) submitting an order.
Preferably, in an initial state, the relationship between any gift and the dish in the relationship network is a fixed value;
continuously acquiring data of the gift and the dish purchased by the user, and sequencing based on the sales data of the gift and the dish;
and updating the relationship network of the gift and the dish of the current user according to the data of purchasing the gift and ordering the dish at the same time.
Preferably, in S2, when the historical data is empty, and the current user is a new user, dish recommendation is performed based on the sales data sorting of dishes, the user is guided to enter a gift sending interface, and gift recommendation is performed based on the sales data sorting of gifts; and updating the relationship between the gift and the dish under the account of the current user based on the selection of the current user.
Preferably, the behavior of any current user is analyzed, if the matching degree of the relationship between the gifts and the dishes under the account of the user and the relationship network is higher than a preset value, the relationship between the gifts and the dishes of the user is deleted, and otherwise, the relationship between the gifts and the dishes under the account is separately recorded; a user behavior representation for a single user is constructed.
Preferably, in S3, when the historical data is not empty, the current user is not a new user, and dish recommendation is performed according to the dish preference of the user based on the user behavior portrait;
if the user selects recommended dishes, guiding the user to enter a gift sending interface, and recommending gifts according to the relation between gifts and dishes under the current account based on the user behavior portrait;
and if the user selects the unrenominated dish, matching the current user behavior portrait in the database, finding the closest other user behavior portrait of the selected unrenominated dish, acquiring the gift preference ordering of other users, and recommending the gift.
Preferably, in S4, after purchasing a gift, the user creates sharing by using the button assembly, freezes the gift certificate according to the user ID and the number of the shared gift certificates, assembles the ID of the frozen gift certificate and the user ID to generate an activity ID, and the back-end management end adds a task record and then assembles a sharing link and returns the sharing link to the front-end interface.
Preferably, in S5, the recipient applies for claiming after receiving the sharing link of the gift, the background management end checks the inventory, whether the recipient is a legal user, whether the gift sharing activity is in effect, determines the type of presentation and calculates the number of gifts obtained by the recipient, and returns the processing result to the user and the recipient through the record of the background management end.
The application of the gift selling and presenting management system is applied to the ordering state, a guide component is arranged on an ordering interface, and gift recommendation, purchase and presentation channels are provided for a user.
The invention relates to a gift selling and giving management system and application thereof, wherein the system comprises a front-end interface and a background management end; the background management end is configured with a gift shelf, and the front end interface displays the gift details corresponding to the gift shelf; the front end interface matched with the gift detail displays other modules, and the background management end matched with other modules is provided with interfaces of other modules; the method is particularly applied to the ordering state, and the guiding component is arranged on the ordering interface to recommend gifts to users and provide channels for purchasing and giving.
The method has the advantages that gifts can be sold and given in other modules, such as the most core page in a code scanning ordering scene, gifts are mapped according to social attributes in an actual ordering scene, the supply and sales of the gifts are fused with the ordering scene, the social attributes in immersive ordering are added by taking the gifts as the target, and accordingly the business amount outside the ordering scene is generated for merchants.
Drawings
FIG. 1 is a flow chart of a method of the present invention;
FIG. 2 is a timing diagram illustrating a user creating a gift share in accordance with the present invention;
fig. 3 is a timing diagram of gift retrieval in the present invention.
Detailed Description
The present invention is described in further detail with reference to the following examples, but the scope of the present invention is not limited thereto.
The invention relates to a gift selling and giving management system, which comprises a front-end interface and a background management end, wherein the front-end interface is connected with the background management end;
the background management end is configured with a gift shelf, and the front-end interface displays gift details corresponding to the gift shelf;
and the front-end interface matched with the gift details also displays other modules, and the background management end matched with the other modules is provided with interfaces of the other modules.
The other modules are ordering modules.
In the invention, the gift details corresponding to the gift shelf are displayed on the front-end interface, and the gift shelf and the gift on the gift shelf are configured at the background management end to complete the basic setting of the gift.
In the invention, the front-end interface needs to be matched with any conventional other module to realize service attraction, the embodiment is mainly realized by depending on the ordering module, and on the basis, the corresponding background management end needs to be provided with an interface of the ordering module, namely, ordering data and gift shelf data are accessed simultaneously.
In the invention, after the gift commodities on the menu page are released, the consumer completes the operations of ordering and purchasing the gift in the unified goods shelf, so that the events of shelf loading, purchasing, giving, goods taking (including logistics delivery) and the like of the gift are closed.
In the present invention, an embodiment is given in which a control method of a system includes the steps of:
s1, associating the gift with dishes in a food ordering module, and establishing a relationship network;
in the initial state, the relation between any gift and the dish in the relation network is a fixed value;
continuously acquiring data of the gift and the dish purchased by the user, and sequencing based on the sales data of the gift and the dish;
and updating the relationship network of the gift and the dish of the current user according to the data of purchasing the gift and ordering the dish at the same time.
In the invention, any giftp i Food in the food ordering moduled j The association is carried out in such a way that,iandjindex for gift and dish respectively, and several groups are constructed< p i ,d j >In the initial state, the first and second electrodes are,< p i ,d j >is given an initial value of 1.
In the present invention, the ordering is based on sales data of gifts and dishes, including but not limited to sales per unit time, which should be related to external factors such as season.
In the invention, the data of the gift and the dish purchased by the user is continuously acquired, and in the acquisition process,< p i ,d j >should change, if triggered once, add 1; when newly added dishes or gifts exist, all the dishes or gifts are added< p i ,d j >Normalization, attaching initial values, generally 0.5, to the association arrays of the newly added dishes or gifts, and continuing the preorder operation.
S2, selecting dishes by the user through the ordering module, establishing a new order, simultaneously acquiring historical data of the user, recommending the dishes if the historical data is empty, displaying a gift shelf and a gift, and S4, otherwise, performing the next step;
s2, when the historical data are empty, and the current user is a new user, dish recommendation is performed based on dish sales data sorting, the user is guided to enter a gift sending interface, and gift recommendation is performed based on gift sales data sorting; and updating the relationship between the gift and the dish under the account of the current user based on the selection of the current user.
Analyzing the current behavior of any user, if the matching degree of the relationship between the gift and the dish under the account of the user and the relationship network is higher than a preset value, deleting the relationship between the gift and the dish of the user, otherwise, independently recording the relationship between the gift and the dish under the account; a user behavior profile for a single user is constructed.
In the invention, as for the new user, the dish recommendation is mainly carried out based on the dish sales data sorting, and the new user is guided to enter the gift sending interface, because the user behavior portrait of the current user is empty, the gift recommendation is temporarily carried out based on the gift sales data sorting, if the new user selects a gift, the relationship between the gift and the dish under the account of the current user can be updated based on the selection of the current user, and even if the gift is not selected, the record of the user behavior portrait should be kept as the user preference (the gift pushing is not positive).
In the invention, the system continuously acquires the user data, only the user data of the current merchant can be referred, and the user data of other related merchants using the same system can also be acquired, so that the relationship network between the gift and the dish is filled.
In the invention, the behavior of any current user is analyzed, if the matching degree of the relationship between the gift and the dish under the account of the user and the relationship network is higher than a preset value, namely the user is matched with most of the user selection schemes, the relationship between the current gift and the dish under the user can be deleted without special marking, and if the matching degree is lower, the current user has special preference, so the relationship between the gift and the dish under the account is separately recorded; the matching degree refers to any group relationship between the gift and the dish under the account of the user< p i ,d j >Can correspond to the same relationship in the relationship network<p i ,d j >In a relational network< p i ,d j >The value of (2) is greater than the preset value, and is generally set to be 0.7 or 0.8 after normalization, namely, the selection of the public is fitted.
In the invention, a user behavior portrait for a single user is constructed, wherein the user behavior portrait comprises dish preference, ordering behavior and gift preference (including no gift selection) of the user and a constructed relation between a gift and dishes different from an integral relation network, and the ordering behavior comprises but is not limited to ordering speed, ordering amount and meat and vegetable matching degree.
S3, recommending dishes based on the historical data of the user, and recommending gifts based on the behavior portrait of the user and the historical data of the user;
s3, when the historical data are not empty, the current user is not a new user, and dish recommendation is performed according to dish preference sorting of the user based on the user behavior portrait;
if the user selects the recommended dishes, guiding the user to enter a gift sending interface, and recommending gifts according to the relationship between gifts and dishes under the current account based on the user behavior portrait;
and if the user selects the non-recommended dish, matching the current user behavior portrait in a database, finding the closest other user behavior portrait of the non-recommended dish, acquiring the gift preference ordering of other users, and recommending gifts.
In the invention, for the old user, when the user selects the recommended dishes, the user is shown to maintain personal preference at a high probability, so that the user is guided to enter a gift sending interface, gift recommendation is carried out according to the relationship between the gift and the dishes under the current account based on the user behavior portrait, and if the gift preference is that the gift is not selected, the gift is not recommended after entering the gift sending interface; when the old user selects the unrendered dishes, the old user is likely to try new dish combinations, and the recommended gifts should be adjusted adaptively, in the embodiment, other users, who match and select the current dishes and have the closest user behavior portrait, are recommended according to the gift preference sequence of the other users.
S4, if the user selects the gift, guiding the user to complete purchase and gift giving, pushing gift information to a recipient, and carrying out the next step, or else submitting an order;
and S4, after purchasing the gift, the user creates sharing by using the button assembly, freezes the gift certificate according to the user ID and the number of the shared gift certificates, assembles the ID of the frozen gift certificate and the user ID to generate an activity ID, and after adding a task record, the background management end assembles a sharing link and returns the sharing link to the front-end interface.
In the invention, as shown in fig. 2, a gift sharing sequence diagram is created by a user aiming at a realization method for supporting gift sending in a code scanning and ordering scene, the user clicks a button component of an application (api) after purchasing a gift to create a sharing activity, a background management end (platform) freezes tickets according to the shared gift ID and the number and returns to a ticket list, the frozen ticket ID is assembled in the current sharing activity, an activity ID is generated after the activity ID is stored in an activity center-architecture (activity-center-soa), the stored activity information is returned to the background management end, an activity ID is set in the frozen ticket ID list, and the background management end adds a task record and then assembles a sharing link and returns to a front-end co-user for sharing.
S5, guiding the recipient to pick up the gift; and (6) submitting an order.
And S5, the recipient applies after receiving the sharing link of the gift, the background management end checks the inventory, whether the recipient is a legal user or not and whether the gift sharing activity is in effect or not, judges the presentation type and calculates the number of the gifts obtained by the recipient, and the processing result is returned to the user and the recipient through the record of the background management end.
In the invention, as shown in fig. 3, the gift receiving step of the recipient is that the recipient clicks to receive the gift immediately after receiving the gift sharing link, the background management end checks whether the stock is received completely, checks whether the received user is a legal user, checks whether the gift sharing activity is in effect, judges the type of the gift and calculates the number of gifts given to the recipient, sends the corresponding gift to the market center architecture (market-center-soa) record after all the gift is checked to pass, updates the active gift number to the activity center architecture record, returns the processing result to the front end after all the gift is finished, finishes the action of receiving the gift, and informs the user.
In practical application, gift types include but are not limited to friend exclusive, friend sharing, match-up-gas getting and the like, and can be set by a background management end according to the market.
The invention also relates to application of the gift selling and giving management system, which is applied to arranging the guide component on the ordering interface in the ordering state, recommending gifts to users and providing purchasing and giving channels.
In the invention, the ordering interface is arranged in the ordering link, the guiding component can be arranged in the form of a bullet frame or a banner, and a user enters the gift interface through the guiding of the guiding component, can obtain gift recommendation and obtain a purchasing and giving channel.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (10)
1. The utility model provides a gift is sold and is given management system which characterized in that: the system comprises a front-end interface and a background management end;
the background management end is provided with a gift shelf, and the front-end interface displays gift details corresponding to the gift shelf;
and the front-end interface matched with the gift details also displays other modules, and the background management end matched with the other modules is provided with interfaces of the other modules.
2. The gift selling giving management system of claim 1, wherein: the other modules are ordering modules.
3. The gift selling giving management system of claim 2, wherein: the control method of the system comprises the following steps:
s1, associating the gift with dishes in a food ordering module, and establishing a relationship network;
s2, selecting dishes by the user through the ordering module, establishing a new order, simultaneously acquiring historical data of the user, recommending the dishes if the historical data is empty, displaying a gift shelf and a gift, and S4, otherwise, performing the next step;
s3, recommending dishes based on the historical data of the user, and recommending gifts based on the behavior portrait of the user and the historical data of the user;
s4, if the user selects the gift, guiding the user to complete purchase and gift giving, pushing gift information to a recipient, and carrying out the next step, or else submitting an order;
s5, guiding the recipient to pick up the gift; and (6) submitting an order.
4. The gift selling giving management system of claim 3, wherein: in the initial state, the relationship between any gift and the dish in the relationship network is a fixed value;
continuously acquiring data of the gift and dish purchased by the user, and sequencing based on the sales data of the gift and dish;
and updating the relationship network of the gift and the dish of the current user by the data of purchasing the gift and ordering the dish at the same time.
5. A gift selling presentation management system of claim 3, wherein: s2, when the historical data are empty, and the current user is a new user, dish recommendation is performed based on dish sales data sorting, the user is guided to enter a gift sending interface, and gift recommendation is performed based on gift sales data sorting; and updating the relationship between the gift and the dish under the account of the current user based on the selection of the current user.
6. The gift selling giving management system of claim 3, wherein: analyzing the current behavior of any user, if the matching degree of the relationship between the gift and the dish under the account of the user and the relationship network is higher than a preset value, deleting the relationship between the gift and the dish of the user, otherwise, independently recording the relationship between the gift and the dish under the account; a user behavior representation for a single user is constructed.
7. A gift selling presentation management system of claim 3, wherein: s3, when the historical data are not empty, the current user is not a new user, and dishes are recommended according to the dish preference of the user based on the user behavior portrait in a sorting mode;
if the user selects recommended dishes, guiding the user to enter a gift sending interface, and recommending gifts according to the relation between gifts and dishes under the current account based on the user behavior portrait;
and if the user selects the unrenominated dish, matching the current user behavior portrait in the database, finding the closest other user behavior portrait of the selected unrenominated dish, acquiring the gift preference ordering of other users, and recommending the gift.
8. The gift selling giving management system of claim 3, wherein: and S4, after purchasing the gift, the user creates sharing by using the button assembly, freezes the gift certificates according to the user ID and the number of the shared gift certificates, assembles the ID of the frozen gift certificates and the user ID to generate an activity ID, and assembles a sharing link after adding a task record to the background management end and returns the sharing link to the front-end interface.
9. The gift selling presentation management system of claim 8, wherein: and S5, the recipient applies after receiving the sharing link of the gift, the background management end checks the inventory, whether the recipient is a legal user or not and whether the gift sharing activity is in effect or not, judges the presentation type and calculates the number of gifts obtained by the recipient, and returns the processing result to the user and the recipient through the record of the background management end.
10. The utility model provides a gift sells and gives management system's application which characterized in that: when the method is applied to the ordering state, a guide component is arranged on an ordering interface, and gift recommendation, purchase and presentation channels are provided for a user.
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CN202211168946.XA CN115456686A (en) | 2022-09-25 | 2022-09-25 | Gift selling and giving management system and application thereof |
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CN202211168946.XA CN115456686A (en) | 2022-09-25 | 2022-09-25 | Gift selling and giving management system and application thereof |
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