CN115456674A - Advertisement putting management system based on internet - Google Patents
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Abstract
The invention discloses an internet-based advertisement delivery management system, which comprises a connection acquisition module, an information analysis module and an adjustment management module, wherein the connection acquisition module is electrically connected with the information analysis module, the adjustment management module is in network connection with the information analysis module, the connection acquisition module is used for being connected with a railway station server and acquiring train arrival information, the information analysis module is used for analyzing train passenger information, the adjustment management module is used for adjusting and managing the delivery of advertisements, the connection acquisition module comprises a pulse trigger module, an information acquisition module and a stack storage module, the pulse trigger module is in network connection with the information acquisition module, the information acquisition module is electrically connected with the stack storage module, and the pulse trigger module is used for performing pulse signal trigger processing on the advertisement delivery management system.
Description
Technical Field
The invention relates to the technical field of advertisement putting management, in particular to an advertisement putting management system based on the Internet.
Background
The train has long been the first choice vehicle for people to go out. Billions of passengers become an important platform for profitability of many advertising companies every year, which also causes great attention to railway station media by merchants.
However, in the corridor where the train station is out of the station, the advertisements delivered on the multimedia screen are still played according to the preset advertisement sequence, so that the advertising content delivered on the multimedia screen is difficult to meet the needs of most people and attract the attention of most people, and the great waste of the advertising resources is caused. Therefore, it is necessary to design an internet-based advertisement delivery management system that can intelligently analyze and adjust and effectively meet the needs of people.
Disclosure of Invention
The invention aims to provide an internet-based advertisement putting management system to solve the problems in the background technology.
In order to solve the technical problems, the invention provides the following technical scheme: the utility model provides an advertisement putting management system based on internet, acquires module, information analysis module and adjustment management module including connecting, connect and acquire the module and be connected with the information analysis module electricity, adjustment management module and information analysis module internet access, it is used for being connected and acquireing train information of coming to the stop with the railway station server to connect and acquire the module, the information analysis module is used for carrying out the analysis to train passenger information, adjustment management module is used for adjusting the management to the putting of advertisement.
According to the technical scheme, the connection acquisition module comprises a pulse trigger module, an information acquisition module and a stack storage module, the pulse trigger module is connected with the information acquisition module through a network, the information acquisition module is electrically connected with the stack storage module, the pulse trigger module is used for triggering and processing pulse signals of the advertisement delivery management system, the information acquisition module is used for acquiring information of the inbound train, and the stack storage module is used for stacking and storing the information.
According to the technical scheme, the information analysis module comprises an information matching module, a demand judgment module and an advertisement type determination module, the information matching module is electrically connected with the demand judgment module, the advertisement type determination module is in information connection with the information matching module and the demand judgment module respectively, the information matching module is used for matching train information, the demand judgment module is used for judging and processing passenger demands, and the advertisement type determination module is used for determining the type of the advertisement to be delivered.
According to the technical scheme, the adjustment management module comprises a playing speed control module, a brightness adjustment module and a sequencing management module, the playing speed control module is electrically connected with the brightness adjustment module, the sequencing management module is respectively electrically connected with the playing speed control module and the brightness adjustment module, the playing speed control module is used for adjusting the playing speed of the advertisement, the brightness adjustment module is used for adjusting the brightness of the advertisement, and the sequencing management module is used for adjusting the playing sequence of the advertisement.
According to the technical scheme, the operation method of the advertisement putting management system mainly comprises the following steps:
step S1: establishing a train information database, collecting train information of a railway station for stopping and storing the train information into the train information database;
step S2: the method comprises the steps that an advertisement putting management system is awakened to start through pulse signal sending and receiving to acquire and collect train information about coming into a railway station for parking and store in a stacking mode;
and step S3: analyzing and judging the advertisement type according with the passenger requirement according with the running information of the train;
and step S4: and according to the analysis and judgment result, managing and controlling the sequence and playing of the advertisements put on the multimedia screen in the outbound corridor of the railway station.
According to the above technical solution, the step S2 further comprises the steps of:
step S21: when a train is about to drive into a railway station to stop, a pulse trigger module connected to a railway station server side sends a pulse signal after receiving the information, and triggers and wakes up an advertisement putting management system;
step S22: after the train number of the train is acquired through the information acquisition module, the train number is sent to the stack storage module for stack storage.
According to the above technical solution, the step S3 further comprises the steps of:
step S31: after the information of the train number is called, the train number is substituted into the established train information database through an information matching module to determine the information of the train starting station, the taking information of passengers getting off the train at the station is further determined by combining a ticket purchasing system, when the taking distance of the users getting off the train at the station exceeds a set distance threshold value, the users are judged to be long-distance users, and otherwise, the users are short-distance users;
step S32: after the judgment of the user riding distance is finished, the number of two riding users in the train is further counted, and when the number of the long-distance riding users is counted to be high, the information of the train starting station and the information of the counting result are sent to a demand judgment module;
step S33: when the demand judging module receives the information of the train starting station and the statistical result information, intelligently analyzing the difference between the climate information of the station and the climate information of the train starting station, and sending the difference processing result to the sequencing management module;
step S34: the type of the advertisement which can be played at the railway station is divided by the advertisement type determining module.
According to the technical scheme, the step S32 further includes counting the average age of the passengers in the train when it is counted that the occupancy ratio of the number of short-distance riding users is high, and when the average age of the passengers is smaller than an age threshold, determining that the occupancy ratio of the young people is high for the passengers in the train, otherwise, determining that the occupancy ratio of the old people is high.
According to the above technical solution, the step S4 further comprises the steps of:
step S41: after receiving the analysis result of the passenger information in the step S3, determining the type of advertisements launched on the multimedia screen in the corridor where the passenger passes by the station according to the analysis result, sequencing the launching of the multimedia screen advertisements through a sequencing management module, and preferentially playing the determined advertisement type before the train where the passenger is located arrives at the station and all passengers where the train is located leave the station;
step S42: when the infrared sensing device is installed to detect that the passenger is 10 meters away from the multimedia screen, the brightness of the played advertisement is adjusted to be larger through the brightness adjusting module, the attention of the passenger is attracted, the brightness of the advertisement is adjusted to be smaller when the passenger arrives at the screen, and the advertisement playing speed is properly reduced through the playing speed control module.
Compared with the prior art, the invention has the following beneficial effects: according to the invention, the connection acquisition module, the information analysis module and the adjustment management module are arranged, so that the advertisement delivery management system can be awakened, each functional module of the system enters a working ready state, analysis and processing can be rapidly carried out after information is subsequently received, and the working efficiency of the system is effectively improved; meanwhile, the advertisement delivery content is intelligently adjusted according to the information of passengers taking the train, so that the advertisement delivery is more in line with the requirements of the passengers.
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The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
fig. 1 is a schematic diagram of the system module composition of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, the present invention provides a technical solution: the utility model provides an advertisement putting management system based on internet, is including connecting acquisition module, information analysis module and adjustment management module, connects acquisition module and information analysis module electricity and is connected, adjustment management module and information analysis module internet access, connects acquisition module and is used for being connected and obtains train information of coming to the stop with the railway station server, and information analysis module is used for carrying out the analysis to train passenger's information, and adjustment management module is used for carrying out the adjustment management to the putting of advertisement.
The connection acquisition module comprises a pulse trigger module, an information acquisition module and a stack storage module, the pulse trigger module is in network connection with the information acquisition module, the information acquisition module is electrically connected with the stack storage module, the pulse trigger module is used for performing pulse signal trigger processing on the advertisement delivery management system, the information acquisition module is used for acquiring the information of the train entering the station, and the stack storage module is used for performing stack storage on the information.
The information analysis module comprises an information matching module, a demand judgment module and an advertisement type determination module, the information matching module is electrically connected with the demand judgment module, the advertisement type determination module is in information connection with the information matching module and the demand judgment module respectively, the information matching module is used for matching train information, the demand judgment module is used for judging and processing passenger demands, and the advertisement type determination module is used for determining the type of the advertisements to be delivered.
The adjustment management module comprises a playing speed control module, a brightness adjustment module and a sequencing management module, the playing speed control module is electrically connected with the brightness adjustment module, the sequencing management module is respectively electrically connected with the playing speed control module and the brightness adjustment module, the playing speed control module is used for adjusting the playing speed of the advertisement, the brightness adjustment module is used for adjusting the brightness of the advertisement, and the sequencing management module is used for adjusting the playing sequence of the advertisement.
The operation method of the advertisement putting management system mainly comprises the following steps:
step S1: establishing a train information database, collecting train information of a railway station for stopping and storing the train information into the train information database;
step S2: the method comprises the steps that an advertisement putting management system is awakened to start through pulse signal sending and receiving to acquire and collect train information about a train to be driven into a railway station for parking, and the train information is stored in a stack;
and step S3: analyzing and judging the advertisement type according with the passenger requirement according with the running information of the train;
and step S4: and according to the analysis and judgment result, managing and controlling the sequence and playing of the advertisements put on the multimedia screen in the outbound corridor of the railway station.
Step S2 further comprises the steps of:
step S21: when a train is about to drive into a railway station for stopping, a pulse trigger module accessed to a railway station server side sends a pulse signal after receiving the information, and triggers and wakes up an advertisement putting management system; through the step, the advertisement putting management system can be awakened, so that each functional module of the system enters a working ready state, analysis and processing can be rapidly carried out after information is subsequently received, and the working efficiency of the system is effectively improved;
step S22: after the train number of the train is acquired through the information acquisition module, the train number is sent to the stack storage module for stack storage. In the step, the obtained train number is stacked and stored through an FIFO register, and the FIFO register has an FIFO storage rule, so that the information stored in the register is unloaded and logged out according to the sequence of storing and logging in a stack after being called by other subsequent processing modules, the storage resources of the advertisement putting management system are effectively saved, and the information is more smoothly stored and called indirectly.
Step S3 further comprises the steps of:
step S31: after the information of the train number is called, the train number is substituted into the established train information database through an information matching module to determine the information of the train starting station, the riding information of passengers getting off the train at the station is further determined by combining a ticket purchasing system, when the riding distance of the users getting off the train at the station exceeds a set distance threshold value, the users are judged to be long-distance riding users, and otherwise, the users are short-distance riding users;
step S32: after the judgment of the user riding distance is finished, the number of two riding users in the train is further counted, and when the number of the long-distance riding users is counted to be high, the information of the train starting station and the information of the counting result are sent to a demand judgment module;
step S33: when the demand judging module receives the information of the train starting station and the statistical result information, intelligently analyzing the difference between the climate information of the station and the climate information of the train starting station, and sending the difference processing result to the sequencing management module; in the step, information of a train starting station and statistical result information are received, which indicates that the number of long-distance users in the train is large, so that advertisement putting analysis is carried out according to the requirements of the long-distance users for reaching the station, the subsequent advertisement putting is more in line with the requirements of most passengers getting off the train, the intelligence of the system is embodied, and when the long-distance users reach the station, the users cross a large geographical area, so that the climate of the two places is different, if the climate of the station is dry compared with the area of the train starting station, the treatments such as skin moisturizing, sun protection and the like need to be carried out, and the treatment results are transmitted, so that the putting of the subsequent advertisements is more reasonable;
step S34: the type of the advertisement which can be played at the railway station is divided by the advertisement type determining module. In this step, the advertisements that can be played in the train station can be classified according to the usage, such as travel products and diet products, or electronic products and body care products according to the crowd.
Step S32 further comprises the step of counting the average age of the passengers in the train when the short-distance riding user number occupation ratio is counted, and judging that the occupation ratio of the young people of the passengers in the train is high when the average age of the passengers is smaller than an age threshold, otherwise, judging that the occupation ratio of the old people is high. In the step, the occupation ratio of the number of short-distance riding users is high, which indicates that the geographic area spanned by most passengers arriving at the station in the train is small, the climate difference is small, so the analysis and the processing of the climate difference are not needed, but in order to enable the putting of subsequent advertisements to better meet the requirements of the passengers getting off the train, the average age of the passengers is counted, and when the average age of the passengers is smaller than an age threshold, the train indicates that the number of the young passengers is large, otherwise, the number of the old passengers is large.
Step S4 further comprises the steps of:
step S41: after receiving the analysis result of the passenger information in the step S3, determining the type of advertisements launched on the multimedia screen in the corridor where the passenger passes by the station according to the analysis result, sequencing the launching of the multimedia screen advertisements through a sequencing management module, and preferentially playing the determined advertisement type before the train where the passenger is located arrives at the station and all passengers where the train is located leave the station; in the step, if a result that the number of long-distance riding users is high is received, the advertisement type of the travel products is played preferentially, and if a result that the number of short-distance riding users is high is received and more young people are available, the advertisement of the electronic products is played preferentially;
step S42: when the infrared sensing device is installed to detect that the passenger is 10 meters away from the multimedia screen, the brightness of the played advertisement is adjusted to be larger through the brightness adjusting module, the attention of the passenger is attracted, the brightness of the advertisement is adjusted to be smaller when the passenger arrives at the screen, and the advertisement playing speed is properly reduced through the playing speed control module. Through the adjustment of the brightness, the eyesight of passengers can be effectively protected while the attention is attracted, and the users can more know the content of the advertisement through the speed adjustment.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.
Finally, it should be noted that: although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that changes may be made in the embodiments and/or equivalents thereof without departing from the spirit and scope of the invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (9)
1. The utility model provides an advertisement putting management system based on internet, obtains module, information analysis module and adjustment management module including the connection, its characterized in that: the train information acquisition system comprises a connection acquisition module, an information analysis module, an adjustment management module, a train passenger information analysis module and an advertisement delivery management module, wherein the connection acquisition module is electrically connected with the information analysis module, the adjustment management module is in network connection with the information analysis module, the connection acquisition module is used for being connected with a train station server and acquiring train arrival information, the information analysis module is used for analyzing train passenger information, and the adjustment management module is used for adjusting and managing the delivery of advertisements.
2. An internet-based advertising management system according to claim 1, wherein: the connection acquisition module comprises a pulse trigger module, an information acquisition module and a stack storage module, the pulse trigger module is in network connection with the information acquisition module, the information acquisition module is electrically connected with the stack storage module, the pulse trigger module is used for carrying out pulse signal trigger processing on the advertisement delivery management system, the information acquisition module is used for acquiring the information of the train entering the station, and the stack storage module is used for carrying out stack storage on the information.
3. An internet-based advertising management system according to claim 2, wherein: the information analysis module comprises an information matching module, a demand judgment module and an advertisement type determination module, the information matching module is electrically connected with the demand judgment module, the advertisement type determination module is respectively in information connection with the information matching module and the demand judgment module, the information matching module is used for matching train information, the demand judgment module is used for judging and processing passenger demands, and the advertisement type determination module is used for determining the type of the advertisement to be delivered.
4. An internet-based advertising management system according to claim 3, wherein: the adjustment management module comprises a playing speed control module, a brightness adjustment module and a sequencing management module, wherein the playing speed control module is electrically connected with the brightness adjustment module, the sequencing management module is respectively electrically connected with the playing speed control module and the brightness adjustment module, the playing speed control module is used for adjusting the playing speed of the advertisement, the brightness adjustment module is used for adjusting the advertisement putting brightness, and the sequencing management module is used for adjusting the advertisement playing sequence.
5. An internet-based advertising management system according to claim 4, wherein: the operation method of the advertisement putting management system mainly comprises the following steps:
step S1: establishing a train information database, collecting train information of a railway station for stopping and storing the train information into the train information database;
step S2: the method comprises the steps that an advertisement putting management system is awakened to start through pulse signal sending and receiving to acquire and collect train information about coming into a railway station for parking and store in a stacking mode;
and step S3: analyzing and judging the advertisement type according with the passenger requirement according with the running information of the train;
and step S4: and according to the analysis and judgment result, managing and controlling the sequence and playing of the advertisements put on the multimedia screen in the outbound corridor of the railway station.
6. An internet-based advertising management system according to claim 5, wherein: the step S2 further includes the steps of:
step S21: when a train is about to drive into a railway station for stopping, a pulse trigger module accessed to a railway station server side sends a pulse signal after receiving the information, and triggers and wakes up an advertisement putting management system;
step S22: after the train number of the train is acquired through the information acquisition module, the train number is sent to the stack storage module for stack storage.
7. An internet-based advertising management system according to claim 6, wherein: the step S3 further includes the steps of:
step S31: after the information of the train number is called, the train number is substituted into the established train information database through an information matching module to determine the information of the train starting station, the taking information of passengers getting off the train at the station is further determined by combining a ticket purchasing system, when the taking distance of the users getting off the train at the station exceeds a set distance threshold value, the users are judged to be long-distance users, and otherwise, the users are short-distance users;
step S32: after the judgment of the user riding distance is finished, the number of two riding users in the train is further counted, and when the number of the long-distance riding users is counted to be high, the information of the train starting station and the information of the counting result are sent to a demand judgment module;
step S33: when the demand judgment module receives the information of the train starting station and the statistical result information, intelligently analyzing the difference between the climate information of the place where the train starting station belongs and the climate information of the place where the train starting station belongs, and sending a difference processing result to the sequencing management module;
step S34: and the advertisement type determining module is used for carrying out type division on the advertisements which can be played in the railway station.
8. An internet-based advertising management system according to claim 7, wherein: the step S32 further includes counting the average age of the passengers in the train when it is counted that the occupancy ratio of the number of short-distance riding users is high, and determining that the occupancy ratio of young people is high when the average age of the passengers is smaller than an age threshold, otherwise, the occupancy ratio of old people is high.
9. An internet-based advertising management system according to claim 8, wherein: the step S4 further includes the steps of:
step S41: after receiving the analysis result of the passenger information in the step S3, determining the type of advertisements launched on the multimedia screen in the corridor where the passenger passes by the station according to the analysis result, sequencing the launching of the multimedia screen advertisements through a sequencing management module, and preferentially playing the determined advertisement type before the train where the passenger is located arrives at the station and all passengers where the train is located leave the station;
step S42: when the infrared sensing device is installed to detect that the passenger is 10 meters away from the multimedia screen, the brightness of the played advertisement is adjusted to be larger through the brightness adjusting module, the attention of the passenger is attracted, the brightness of the advertisement is adjusted to be smaller when the passenger arrives at the screen, and the advertisement playing speed is properly reduced through the playing speed control module.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN115829655A (en) * | 2022-12-30 | 2023-03-21 | 广州掌购网络科技有限公司 | Advertisement effect intelligent analysis management system and method based on big data analysis |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115829655A (en) * | 2022-12-30 | 2023-03-21 | 广州掌购网络科技有限公司 | Advertisement effect intelligent analysis management system and method based on big data analysis |
| CN115829655B (en) * | 2022-12-30 | 2023-09-22 | 广州掌购网络科技有限公司 | Advertisement effect intelligent analysis management system and method based on big data analysis |
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| CB02 | Change of applicant information | ||
| CB02 | Change of applicant information |
Address after: 215021 Creative Industry Park 2-A4F, No. 328, Xinghu Street, Suzhou Industrial Park, Jiangsu Province Applicant after: Jiangsu Zhonglun Digital Technology Co.,Ltd. Address before: 215021 Creative Industry Park 2-A4F, No. 328, Xinghu Street, Suzhou Industrial Park, Jiangsu Province Applicant before: SUZHOU ZHONGLUN NETWORK TECHNOLOGY Co.,Ltd. |