CN115423528A

CN115423528A - AR-based advertisement delivery method, system, device, equipment and storage medium

Info

Publication number: CN115423528A
Application number: CN202211150334.8A
Authority: CN
Inventors: 周凤彩
Original assignee: Individual
Current assignee: Individual
Priority date: 2022-09-21
Filing date: 2022-09-21
Publication date: 2022-12-02

Abstract

The present application relates to the field of AR technology, and in particular, to an AR-based advertisement delivery method, system, apparatus, device, and storage medium, wherein the AR-based advertisement delivery method has the technical essential that: acquiring AR mode starting information in real time; acquiring confirmation information associated with the target propaganda content based on the AR mode starting information; acquiring a virtual scene image group associated with the target propaganda content in real time; displaying the virtual scene image group on a display end; acquiring a target object image in real time, wherein the target object is an advertisement viewer; fusing a target object image and a virtual scene image group which are obtained in real time to obtain a target object and virtual scene fused image group; and sending the fused image group to a display end for displaying. The method and the device are favorable for improving the interactivity between the advertisement player and the advertisement viewer, so that the advertising effect can be improved.

Description

AR-based advertisement delivery method, system, device, equipment and storage medium

Technical Field

The present application relates to the field of AR technologies, and in particular, to an AR-based advertisement delivery method, system, apparatus, device, and storage medium.

Background

The types of advertisements include economic advertisements and non-economic advertisements. Economic advertising refers to advertising for profit purposes, typically commercial advertising, which is a means of disseminating information of goods or services to consumers or users through advertising media in a paid manner for the purpose of promoting the goods or providing the services. And the non-economic advertisement refers to advertisement which is not used for profit, such as propaganda in aspects of education, culture, municipal administration and the like. The non-economic advertisement is generally delivered through television broadcasting, internet broadcasting, or by attaching a related advertisement poster to a billboard. Some billboards with related poster are generally used in school, welfare house or park.

To pasting this kind of mode on the bill-board through the poster, can only carry out the propaganda of a certain aspect in a period of time, limited the propaganda effect of bill-board, consequently also have at present to replace the bill-board through the advertisement machine, the staff can make into the propaganda video with the content of treating the propaganda, then through the content of propaganda of advertisement machine circulation broadcast.

However, in the above technology, the propaganda effect brought by the way of circularly playing the propaganda content by the advertisement player is single, people easily lose interest after seeing the propaganda content for many times, and a good propaganda effect is difficult to achieve.

Disclosure of Invention

The application provides an advertisement putting method, system, device, equipment and storage medium based on AR, which are beneficial to improving the interactivity of an advertisement player and an advertisement viewer, thereby being capable of improving the propaganda effect.

The above object of the present invention is to provide an AR-based advertisement delivery method, which is implemented by the following technical solutions:

an AR-based advertisement delivery method, comprising:

acquiring AR mode starting information in real time;

acquiring confirmation information associated with target promotional content based on the AR mode starting information;

acquiring a virtual scene image group associated with the target propaganda content in real time;

displaying the virtual scene image group on a display end;

acquiring a target object image in real time, wherein the target object is an advertisement viewer;

fusing the target object image and the virtual scene image group obtained in real time to obtain a target object and virtual scene fused image group;

and sending the fused image group to a display end for displaying.

By adopting the technical scheme, after the AR mode starting information is acquired, the confirmation information associated with the target propaganda content is acquired first to confirm which propaganda content is required currently; after the propaganda content is determined, the virtual scene image group associated with the propaganda content is acquired in real time, then the target object image is acquired, then the target object image and the virtual scene image group are fused, and the fused image group is displayed at the display end.

Preferably, the step of acquiring the AR mode start information in real time includes:

acquiring a face image associated with a display end in real time;

determining whether a person associated with the facial image is in an advertisement browsing state based on the facial image;

when it is determined that the person associated with the facial image is in a browse advertisement state; determining an artificial target object associated with the face image;

determining time information that the target object stays at a display end;

and when the time information is larger than a time threshold value, the AR mode is automatically started.

By adopting the scheme, the face image associated with the display end is acquired in real time, whether people passing through the display end watch the propaganda content displayed at the display end or not is judged, when the people associated with the face image are determined to browse the advertisement through the face image, the people are determined to be the target object, based on the time information, the target object stays at the display end, when the time is larger than a time threshold value, the target object is determined to have higher interest degree in the propaganda content, at the moment, the AR mode is automatically started, and therefore the interest degree of the target object in the propaganda content is improved.

Preferably, the method further comprises:

acquiring information of the number of people related to the target object based on the target object image;

comparing the number information with the number threshold value to obtain a number comparison result, wherein the number comparison result comprises sparseness and denseness;

acquiring an area ratio average value of the target object image and the virtual scene image group within a period of time;

comparing the area ratio average value with a preset area ratio average value to obtain a ratio comparison result, wherein the ratio comparison result comprises a low ratio and a high ratio;

determining whether to generate auxiliary screen starting information based on the number comparison result and the proportion comparison result;

and when the number of people is dense and the proportion is high, generating auxiliary screen starting information.

By adopting the technical scheme, the number of people of the target object is judged, and whether the target object is crowded or not in the interaction process with the virtual scene in front of the display end can be accurately judged based on the proportion of the target object image to the virtual scene image group, so that when the number of people is dense and the proportion of the object image to the virtual scene image group is high, the auxiliary screen starting information needs to be generated, the display area of the display end is expanded, and the experience feeling of the target object in the interaction process with the virtual scene is improved.

Preferably, after the step of comparing the number of people with the density and the percentage of people with the high percentage of people, and before the step of generating the sub-screen activation information, the method further includes:

acquiring the minimum distance between the position of a display end for installing a secondary screen and the target object in real time;

and when the minimum distance is smaller than the preset distance, generating prompt information.

By adopting the technical scheme, before the auxiliary screen is started, the minimum distance between the position of the auxiliary screen at the display end and the target object is evaluated so as to conveniently start the auxiliary screen.

Preferably, after the step of sending the fused image group to a display end for displaying, a step of generating voice indication information is further included.

By adopting the above scheme, after the display end displays the fused image group, voice indication information is generated, so that the target object can interact according to voice indication, and the promotion effect of the promotion content is improved.

The above-mentioned object of the present application is to provide an advertisement system based on AR, which is implemented by the following technical solutions:

an AR-based advertisement delivery system comprising:

a first acquisition module: the AR mode starting information is acquired in real time;

a second obtaining module: the AR mode starting information is used for acquiring confirmation information associated with target propaganda content;

a third obtaining module: the system is used for acquiring a virtual scene image group associated with the target propaganda content in real time;

a first display module: the virtual scene image group is displayed on a display end;

a fourth obtaining module: the system is used for acquiring a target object image in real time;

a fusion module: the virtual scene image group is used for fusing the target object image and the virtual scene image group which are obtained in real time to obtain a target object and virtual scene fused image group;

a second display module: and sending the fused image group to a display end for displaying.

By adopting the technical scheme, after the AR mode starting information is acquired by adopting the first acquisition module, the confirmation information associated with the target propaganda content is acquired by adopting the second acquisition module so as to confirm which propaganda content is required currently; after the propaganda content is determined, the virtual scene image group associated with the propaganda content is acquired in real time through the third acquisition module, then the target object image is acquired through the fourth acquisition module, the target object image and the virtual scene image group are fused through the fusion module, and the fused image group is displayed at the display end through the second display module.

The third objective of the present application is to provide a computer device, which is implemented by the following technical solutions:

a computer device comprising a memory and a processor, said memory having stored thereon a computer program that can be loaded by the processor and that executes a method of AR-based advertising as described in the above scheme.

The fourth object of the present invention is to provide an AR-based advertisement delivery device, which is implemented by the following technical solutions:

an AR-based advertisement delivery device comprises a display screen main body and computer equipment, wherein the computer equipment is arranged on the upper side wall of the display screen main body, and is respectively connected with the display screen main body and the image acquisition component;

the display screen main part: the fusion image group is used for displaying the virtual scene image group and the fusion image group;

the image acquisition assembly: the target propaganda content acquisition module is used for acquiring a virtual scene image group and a target object image which are associated with the target propaganda content.

By adopting the technical scheme, the image acquisition device on the display screen main body is used for acquiring the virtual scene image group and the target object image. The display screen main body is used for displaying the virtual scene image group and displaying a fused image group between the target object image and the virtual scene image group. Compared with the mode of circularly playing the propaganda content video by adopting the advertising machine, the method has the advantages that the virtual scene image group with the target object can be displayed by the display end through the real-time fusion of the virtual scene image group and the target object image, and the target object image and the virtual scene image group are acquired in real time, so that the interest of the propaganda content is favorably improved.

The fifth object of the present application is to provide a computer-readable storage medium, which is implemented by the following technical solutions:

a computer readable storage medium storing a computer program that can be loaded by a processor and executes any one of the AR-based advertisement delivery methods described above.

To sum up, the beneficial technical effect of this application does:

after the AR mode starting information is acquired, acquiring confirmation information associated with the target promotional content to confirm which promotional content is required currently; after the propaganda content is determined, the virtual scene image group associated with the propaganda content is acquired in real time, then the target object image is acquired, then the target object image and the virtual scene image group are fused, and the fused image group is displayed at the display end.

Drawings

Fig. 1 is a flow diagram illustrating an AR-based advertisement delivery method in some embodiments of the present application.

Fig. 2 is a schematic flow chart of a step S12 in some embodiments of the present application.

Fig. 3 is a block diagram of the structure of AR-based advertisement delivery in the present application.

Fig. 4 is a block diagram of a computer device according to the present application.

Fig. 5 is a schematic structural diagram of the AR-based advertisement delivery device of the present application when the sub-screen is folded.

Fig. 6 is a schematic structural diagram of the AR-based advertisement delivery device of the present application when the sub-screen is expanded.

Description of reference numerals:

1. a first acquisition module; 2. a second acquisition module; 3. a third obtaining module; 4. a first display module; 5. a fourth obtaining module; 6. a fusion module; 7. a second display module;

10. a display screen main body; 101. a base; 102. a display area of the display screen main body; 103. a start button; 20. a secondary screen; 201. a display area of the sub-screen.

Detailed Description

The present application is described in further detail below with reference to fig. 1-6.

At present, for some non-economic advertisements (such as public service advertisements and the like), publicity videos are usually played by posting posters on billboards or through advertising machines, but the advertising forms are single, and people easily feel boring after browsing the posters or the publicity videos for multiple times, so that the publicity effect of the public service advertisements is poor.

Based on this, the embodiment of the application provides an advertisement putting method based on an AR, which is used for solving the problem that the current public service advertisement has poor propaganda effect. Referring to fig. 1, the AR-based advertisement delivery method includes:

s1, acquiring AR mode starting information in real time. AR herein refers to Augmented Reality (Augmented Reality).

Specifically, a start button is provided at a display end (e.g., an advertisement playing device), and a viewer can start the AR mode by pressing the start button.

In other embodiments, step S1 includes:

and S11, acquiring a face image related to the display end in real time.

The face image associated with the display end is the face image obtained through the display end or staying at the display end.

Specifically, the face image associated with the display end includes a face image facing the display area of the display end and a face image passing in front of the display area of the display end.

And S12, determining whether the person associated with the face image is in an advertisement browsing state or not based on the face image.

When the display terminal is placed inside a place such as a school or a welfare house, there are many people passing through the display terminal position every day, and therefore, the face image acquired in step S11 is screened to determine whether or not the person associated with the face image is browsing an advertisement.

Specifically, step S12 includes:

and S121, analyzing the face image to obtain feature information associated with the five sense organs.

And S122, comparing the feature information associated with the five sense organs with preset feature information to obtain a contrast matching degree.

Wherein the preset characteristic information is set by a worker. In this embodiment, the feature information of the five sense organs corresponding to the face facing the display area of the display end is used as the preset feature information, so as to accurately determine whether the face faces the display area of the display end.

And S123, comparing the contrast matching degree with a preset contrast matching degree.

And when the contrast matching degree is equal to or higher than the preset contrast matching degree, determining the display area of the face facing the display end.

And when the contrast matching degree is lower than the preset contrast matching degree, determining that the face is staggered with the display area of the display end (namely the face does not face the display area of the display end).

Specifically, the preset contrast matching degree can be set according to the actual situation.

In the present embodiment, the preset contrast matching degree is assumed to be 85%.

And when the contrast matching degree is 70%, determining that the face does not face the display area of the display end.

And when the contrast matching degree is 90%, determining that the face faces the display area of the display end.

And when the contrast matching degree is 85%, determining that the face faces the display area of the display end.

In some embodiments, the contrast matching degree may be calculated for a plurality of times, and then the comparison may be performed based on the average of the contrast matching degrees and a preset contrast matching degree.

S13, when determining that the person associated with the face image is in an advertisement browsing state; an artificial target object associated with the face image is determined. It should be noted that each viewer is associated with a target object.

And S14, determining the time information of the target object staying at the display end, wherein the time information is calculated by taking seconds (S) as a unit.

And S141, when the time information is larger than the time threshold, the AR mode is automatically started.

And S142, when the time information is smaller than the time threshold, keeping a common propaganda mode, wherein the common propaganda is shown in a video playing mode.

Specifically, the time threshold may be adjusted according to actual conditions. The adjustable range of the time threshold is as follows: greater than 0S and less than 60S.

The steps S141-S142 can be understood by the following scenario:

when it is determined that the target object is browsing the advertisement, the time information that the target object stays at the display end is calculated at this time, and assuming that the time threshold is 3S, when the time is counted from this time and the target object is still toward the display area of the display end after 3S (determination is made by step S12), the AR mode is self-started.

And when it is determined that the target object is browsing the advertisement, the time information that the target object stays at the display end is calculated at this time, and assuming that the time threshold is 3S, when the time is counted from this time and when the face of the target object has already staggered the display area of the display end at 2S (judgment is made through step S12), and when the situation that the display area of the target object facing the display end does not appear subsequently (judgment is made through step S12 whether the display area facing the display end exists, and judgment is made through steps S141 to S142 whether the stay time exceeds 3S), the normal promotion mode is maintained.

And judging the time information of the target object staying at the display end firstly on the basis of the condition that the target object browses the advertisement, and determining that the target object has higher interest degree in the propaganda content when the time is greater than a time threshold, and starting the AR mode automatically at the moment.

And S2, acquiring confirmation information associated with the target propaganda content based on the AR mode starting information.

The propaganda contents which can be displayed at the display end are more in variety, for example public service propaganda contents such as environment protection, no lumbering, water resource saving, fire extinguishing education and the like. And the confirmation information associated with the targeted promotional content comes from the viewer's selection. In this embodiment, the display end has a touch screen function, and a viewer can select a desired promotional content through the display end, where the promotional content is a target promotional content. In other embodiments, the display end is provided with a selection key, and the viewer can select the promotional content through the selection key.

And S3, acquiring a virtual scene image group associated with the target propaganda content in real time.

Wherein the set of virtual scene images includes a number of frames for presenting picture components associated with the promotional content.

And S4, displaying the virtual scene image group on a display end.

And based on the confirmation information in the step S2, after the target propaganda content is determined, acquiring a virtual scene image group associated with the target propaganda content in real time, wherein the virtual scene image group realizes that a virtual scene is displayed at a display end based on an AR technology.

And S5, acquiring a target object image in real time, wherein the target object is an advertisement viewer.

And S6, fusing the target object image obtained in real time with the virtual scene image group to obtain a target object and virtual scene fused image group.

Since the movement of the viewer is actually present, there is a possibility that the movement of the viewer changes in real time, and thus the fusion operation of the target object image and the virtual scene image group is also performed in real time to update the movement or facial expression of the viewer in real time.

The target object image at step S5 is a full-body photograph (i.e., a full-body image) or a face image of the viewer. The selection of the target object image with respect to the whole-body image and the face image depends on the specific setting of the virtual scene.

For example: in some virtual scenes of fire-fighting propaganda education, there are some firemen (virtual persons) wearing fire-fighting clothing, in order to make the viewer know the fire-fighting operation more fully, the viewer is generally defined as the firemen (virtual persons), and based on AR technology, the whole-body image of the viewer and the virtual person image are fused in real time.

Another example is: in some virtual scenes introduced about nature, there are some travelers (avatars), and in such scenes, the travelers are generally defined as travelers (avatars), and based on AR technology, when the face image of the viewer is fused with the face sub-image group in the avatars image group, it is also possible to fuse the whole body image of the viewer with the avatars image group in real time.

In a special scene, if the number of people in front of the display area of the display end is large and the whole-body image of the advertisement viewer cannot be obtained, the face image of the advertisement viewer is obtained, meanwhile, the virtual character image associated with the virtual scene is generated, and then the face image and the face sub-image group in the virtual character image group are fused in real time.

And S7, sending the fused image group to a display end for displaying.

In some embodiments, when the number of advertisement viewers is large, or a teacher in a school performs public service advertisement propaganda and education on a pupil by means of a display for realizing AR advertisement delivery, in order to improve an interaction effect between the viewers and a virtual scene, the AR-based advertisement delivery method further includes:

a1, acquiring the information of the number of people related to the target object based on the target object image.

The number of the target objects is obtained from the number of the target object images, so that the accuracy of judging the number of people browsing the advertisement is improved.

And A2, comparing the number information with a number threshold value to obtain a number comparison result, wherein the number comparison result comprises sparseness and denseness.

The number of people threshold is set by actual conditions. For example: when the display terminal is installed in an elementary school, the threshold of the number of people needs to be set according to the general height and body type of the elementary school students.

And A3, acquiring the area ratio average value of the target object image and the virtual scene image group in a certain time range.

In the embodiment, the time range may be set to 5s, 10s, 15s, or the like, and the specific time range may be adjusted according to the actual situation.

For example: before the target object image and the virtual scene image group are fused in real time, calculating the area ratio of the target object image to each image in the virtual scene image group, and then averaging the area ratios, wherein the average value is a first average value; then, in a period of time, a plurality of first average values are obtained, and then the average value of the plurality of first average values is calculated to obtain the area ratio average value.

The average area ratio is favorable for accurately judging whether the target object is crowded or not in the interaction process with the virtual scene in front of the display end on the one hand, and on the other hand, the accurate control of the ratio of the target object image in the virtual scene image group is also favorable for improving the display effect of the fused image group by the display end on the other hand.

And A4, comparing the area ratio average value with a preset area ratio average value to obtain a ratio comparison result, wherein the ratio comparison result comprises a low ratio and a high ratio.

The preset area ratio average value comparison is adjusted according to the type of the target object, for example: when the display terminal is arranged in an elementary school, the preset area ratio average value needs to be set according with the general height and body type of the elementary school students.

And A5, determining whether to generate the auxiliary screen enabling information or not based on the people number comparison result and the occupation comparison result.

By judging the number of the target objects and jointly judging the number of the advertisement browsed based on the ratio of the target object images to the virtual scene image group, the method is beneficial to improving the judgment accuracy of the number of the advertisement browsed.

And A6, when the people number comparison result is dense and the proportion comparison result is high, generating the auxiliary screen starting information.

In some embodiments, after the step of generating the sub-screen activation information when the population comparison result is dense and the percentage comparison result is high, the method further includes:

(1) And acquiring the minimum distance between the position of the display end for installing the auxiliary screen and the target object in real time.

Under the condition that the display end is installed in places such as schools and welfare courtyards, the condition that teachers bring a plurality of students or volunteers bring some special children to carry out public education and publicity exists, and therefore the auxiliary screen starting information can be generated under the condition that the number of people is large. Since the sub-screen is in a folded state when it is not in use, the sub-screen needs a sufficient space to be unfolded in the process of starting the sub-screen, and it is necessary to detect the minimum distance between the position where the sub-screen is installed and the target object first.

(2) And when the minimum distance is smaller than the preset distance, generating prompt information. When the minimum distance is larger than the preset distance, the prompt information does not need to be generated. The prompt message here may be a voice prompt message. In other embodiments, a warning light may be provided at the display end to remind the user in a light-up manner.

The preset spacing can be adjusted according to actual conditions.

When the minimum distance between the position where the auxiliary screen is installed and the target object is smaller than the preset distance, the situation that the auxiliary screen is not expanded due to the fact that enough space exists, and therefore prompt information is generated to remind the target object of avoiding, and enough space is reserved for the auxiliary screen to expand.

In some embodiments, after step S7, a step of generating voice indication information is further included. After the fused image group is displayed on the display terminal, voice indication information is generated, so that the target object can act according to the voice indication (for example, how to correctly use a fire extinguisher), and meanwhile, the propaganda effect of the propaganda content is improved.

It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present application.

The embodiment of the application also discloses an AR-based advertisement delivery system, and the AR-based advertisement delivery system corresponds to the AR-based advertisement delivery method in the embodiment one to one. As shown in fig. 3, the AR-based advertisement delivery system includes a first obtaining module 1, a second obtaining module 2, a third obtaining module 3, a first display module 4, a fourth obtaining module 5, a fusion module 6, and a second display module 7, and each functional module is described in detail as follows:

the first acquisition module 1: the method is used for acquiring AR mode starting information in real time.

The second obtaining module 2: and the AR mode starting information is used for acquiring the confirmation information associated with the target propaganda content.

The third obtaining module 3: for obtaining a set of virtual scene images associated with the targeted promotional content in real-time.

The first display module 4: the virtual scene image group is displayed on the display end.

The fourth obtaining module 5: for acquiring images of the target object in real time.

And a fusion module 6: and the image fusion system is used for fusing the target object image obtained in real time with the virtual scene image group to obtain a target object and virtual scene fused image group.

The second display module 7: and sending the fused image group to a display end for displaying.

After the AR mode starting information is acquired by the first acquisition module 1, the confirmation information associated with the target propaganda content is acquired by the second acquisition module 2 to confirm which propaganda content is needed currently; after the propaganda content is determined, the virtual scene image group associated with the propaganda content is obtained in real time through the third obtaining module 3, then the target object image is obtained through the fourth obtaining module 5, the target object image and the virtual scene image group are fused through the fusion module 6, the fused image group is displayed at the display end through the second display module 7, compared with a mode that an advertising machine circularly plays a propaganda content video, the display end can display the virtual scene image group with the target object through the real-time fusion of the virtual scene image group and the target object image, and the target object image and the virtual scene image group are obtained in real time, so that the interestingness of the propaganda content is improved, meanwhile, the propaganda content is converted into the virtual scene, the target object can act according to the virtual scene, the interactivity of an advertising viewer and the virtual scene is improved, and the propaganda effect is improved.

Specific limitations on the AR-based advertisement delivery system can be found in the limitations on the AR-based advertisement delivery method described above, and will not be described herein again. The various modules in the AR-based advertising system described above may be implemented in whole or in part by software, hardware, and combinations thereof. The modules can be embedded in a hardware form or independent from a processor in the control device, and can also be stored in a memory in the control device in a software form, so that the processor can call and execute operations corresponding to the modules.

An embodiment of the present application further provides a computer device, including a memory and a processor, where the memory stores a computer program that can be loaded by the processor and execute the control method:

s1, acquiring AR mode starting information in real time.

And S4, displaying the virtual scene image group on a display end.

And S7, sending the fused image group to a display end for displaying.

In addition, the processor in the computer device executes the computer program to perform all the steps of the AR-based advertisement delivery method described above.

Wherein the computer device is a server, the internal structure diagram of which can be shown in fig. 4. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating computer program and a database. The internal memory provides an environment for the operating system and the computer program to run on the non-volatile storage medium. The database of the computer equipment is used for storing information such as face images, virtual scene image groups, fusion image groups and the like. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement an AR-based advertisement delivery method.

The embodiment of the application further provides an advertisement delivery device based on the AR, and the advertisement delivery device based on the AR is the display end in the embodiment. Referring to fig. 5, the AR-based advertisement delivery apparatus includes a display screen main body 10 and the computer device in the above-described embodiment. The display screen main body 10 is erected on the ground through a base 101. The computer devices are connected to the display screen main body 10, respectively.

Specifically, one surface of the display panel main body 10 is a back surface, and the other surface of the display panel main body is a display area for displaying a screen. The display area 102 of the display screen main body is used for displaying the virtual scene image group and the fusion image group. The upper side wall of the display screen main body 10 is provided with an image acquisition assembly, and the computer equipment is connected with the image acquisition assembly. The image acquisition component is used for acquiring a virtual scene image group associated with the target propaganda content and a target object image. The image acquisition assembly includes, but is not limited to, a wide angle camera.

The side wall of the display screen main body 10 is movably provided with a sub screen. Specifically, the back rotation of display screen main part 10 is provided with the pivot that is vertical setting, and one side of vice screen 20 and the lateral wall fixed connection of pivot, the downside of display screen main part 10 is installed and is used for driving pivot pivoted drive structure, and drive structure is connected with computer equipment. In this embodiment, the driving structure is a speed reduction motor, and an output end of the speed reduction motor is fixedly connected with the top end of the rotating shaft. In other embodiments, the driving structure may be a rotary cylinder or other structure capable of driving the rotating shaft to rotate a certain angle.

Fig. 6 shows the overall structure of the advertisement delivery device when the sub-screen 20 is unfolded. When the computer device generates the auxiliary screen enabling information, the speed reducing motor responds to the auxiliary screen enabling information and starts to work, at the moment, the speed reducing motor drives the rotating shaft to rotate for a certain angle, in the process, the auxiliary screen 20 is overturned by taking the rotating shaft as a center until the display area 201 of the auxiliary screen and the display area 102 of the display screen main body form a continuous plane, and at the moment, the auxiliary screen 20 and the display screen main body 10 are matched together to display a virtual scene image group and a fusion image group.

In this embodiment, the number of the sub-screens 20 is two, and the two sub-screens 20 are symmetrically arranged along the central axis of the display screen main body 10 in the vertical direction, so as to further expand the display area of the whole advertisement delivery device.

In the present embodiment, the lower sidewall of the display main body 10 is mounted with a start button 103, and the start button 103 is located below the display area 102 of the display main body. A start button 103 is connected to the computer device, the start button 103 being used for being pressed by the viewer to start the AR mode of the advertising device.

After the browser determines the propaganda content which the browser wants to know, the computer device acquires the virtual scene image group associated with the propaganda content in real time, then acquires the target object image, then fuses the target object image with the virtual scene image group, and displays the fused image group in the display area 102 of the display screen main body. Meanwhile, public welfare advertisement delivery is realized based on the AR technology, and the method is applied to places such as schools, welfare houses and the like, so that convenience of teachers in education and propaganda of students in public welfare is improved, and public welfare education and propaganda of special crowds (such as loners and the like) by some volunteers are facilitated.

The embodiment of the application also provides a computer readable storage medium.

A computer-readable storage medium, on which a computer program is stored which, when executed by a processor, carries out the steps of:

s1, acquiring AR mode starting information in real time.

And S4, displaying the virtual scene image group on a display end.

And S5, acquiring a target object image in real time.

And S7, sending the fused image group to a display end for displaying.

The processor, when executing the computer program, is further capable of performing the steps of any of the above embodiments with respect to the AR-based advertisement delivery method.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above may be implemented by hardware instructions of a computer program, and the computer program may be stored in a non-volatile computer-readable storage medium, and when executed, may include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), rambus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules, so as to perform all or part of the functions described above.

The above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the embodiments of the present application, and they should be construed as being included in the present application.

Claims

1. The advertisement putting method based on the AR is characterized by comprising the following steps: the method comprises the following steps:

acquiring AR mode starting information in real time;

displaying the virtual scene image group on a display end;

fusing the target object image and the virtual scene image group which are obtained in real time to obtain a target object and virtual scene fused image group;

and sending the fused image group to a display end for displaying.

2. The AR-based advertisement delivery method according to claim 1, wherein: the step of acquiring the AR mode starting information in real time comprises the following steps:

acquiring a face image associated with a display end in real time;

determining whether a person associated with the facial image is in a browsing advertisement state based on the facial image;

determining time information that the target object stays at a display end;

and when the time information is larger than a time threshold, the AR mode is automatically started.

3. The AR-based advertisement delivery method according to claim 1, wherein: the method further comprises the following steps:

acquiring the information of the number of people related to the target object based on the target object image;

determining whether to generate auxiliary screen enabling information based on the number of people comparison result and the proportion comparison result;

4. The AR-based advertisement delivery method according to claim 3, wherein: after the step of comparing the number of people with the density and the step of comparing the proportion with the high proportion, and before the step of generating the sub-screen starting information, the method further comprises the following steps:

5. The AR-based advertisement delivery method according to claim 1, wherein: and after the step of sending the fused image group to a display end for displaying, the method also comprises a step of generating voice indication information.

6. An advertisement delivery system based on AR, characterized in that: the method comprises the following steps:

first acquisition module (1): the AR mode starting information is acquired in real time;

second acquisition module (2): the AR mode starting information is used for acquiring confirmation information associated with target propaganda content;

third acquisition module (3): the system is used for acquiring a virtual scene image group associated with the target propaganda content in real time;

first display module (4): the virtual scene image group is displayed on a display end;

a fourth acquisition module (5): the system is used for acquiring a target object image in real time;

a fusion module (6): the virtual scene image group fusion system is used for fusing the target object image and the virtual scene image group which are obtained in real time to obtain a target object and virtual scene fusion image group;

second display module (7): and sending the fused image group to a display end for displaying.

7. A computer device, characterized by: comprising a memory and a processor, the memory having stored thereon a computer program which is loadable by the processor and adapted to perform the AR-based advertising method according to any of the claims 1-5.

8. AR-based advertisement delivery device, characterized in that: the computer equipment comprises a display screen main body (10) and the computer equipment in the scheme, wherein an image acquisition assembly is installed on the upper side wall of the display screen main body (10), and the computer equipment is respectively connected with the display screen main body (10) and the image acquisition assembly;

the display screen main body (10): the fusion image group is used for displaying the virtual scene image group and the fusion image group;

9. A computer-readable storage medium characterized by: a computer program loadable by a processor and adapted to perform the AR-based advertising method according to any of claims 1-5.