CN115379004A - Content creative push operation system and use method thereof - Google Patents
Content creative push operation system and use method thereof Download PDFInfo
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Abstract
The invention discloses a content creative push operation system and a use method thereof, the system comprises a user management module, a creative content statistic module, an upgrade service module, logic calculation and push service, wherein: the user management module consists of user registration, user audit, user maintenance and identity identification; the creative content management module is composed of item information management, item information query, item carousel management and display and counting management; the creative content statistic module consists of site flow statistics, time-sharing statistics, source statistics, flow statistics and voting statistics; the upgrading service module is composed of page updating, function module changing and database upgrading, content creativity concerned by users can be found, user interest can be accurately positioned, content creativity interested by users can be pushed, and the pushing effect is improved.
Description
Technical Field
The invention relates to the technical field of creative push operation systems, in particular to a content creative push operation system and a use method thereof.
Background
Along with the development of economy, the digital creative industry is developed and rapidly developed, becomes a new engine for economic structure adjustment and economic growth mode conversion, the construction of a technical support platform of the digital creative industry can well meet the common technical requirements of industries such as digital animation, digital movie and television, new media and the like, the resources of multiple research organizations and digital creative enterprises are integrated, the same work of originality, design, development, storage, transmission, outsourcing, management and service cooperation on a content industrial chain is guided, the healthy and rapid development of digital creative is facilitated, and the production efficiency and the product quality of the industry are promoted.
Message push is widely used as an important means for transmitting content creatives, but as the information pushed on a terminal is more and more huge, and the content creatives are all uniform, no new idea exists, the response effect cannot be continuously played, on the contrary, strong objections of a user can be caused, and the content creatives received by the user can be basically ignored and deleted, or even the push is completely limited.
For example, in a chinese granted patent publication No. CN114140149A, "a method and a system for pushing an operation message based on daily living data", a user group data source with multiple dimensions is determined based on the daily living data by acquiring the daily living data of the user; acquiring push content and target user selection information, and configuring an operation message push service based on the push content and the target user selection information, wherein the target user selection information is used for selecting a user to which a user group data source with a specified dimension belongs as a target user; and executing the operation message push service according to the target user selected by the target user selection information. By adopting the technical means, the user group data sources with different dimensions are determined through the daily life data of the user, and the different user group data sources are selected to carry out configuration of the operation message push service, so that the multi-dimensional and accurate push of the operation message can be realized, the flexibility of the operation message configuration is improved, and the operation cost of an application operation platform is reduced.
The acquisition of data in the prior art is realized based on daily data, the statistics of the data is not comprehensive, and content creatives concerned by users cannot be searched, so that the interests of the users cannot be accurately positioned, the content creatives interested by the users are pushed, the existing requirements cannot be met, and the content creativity pushing operation system and the using method thereof are provided.
Disclosure of Invention
The invention aims to provide a content creative push operation system and a use method thereof, and aims to solve the problem that the content creative push operation system proposed in the background technology cannot find content creatives concerned by users on data statistics, so that the user interests cannot be accurately positioned, and content creatives interested by the users can not be pushed.
In order to achieve the purpose, the invention provides the following technical scheme: a content creative push operation system and a use method thereof comprise a user management module, a creative content statistic module, an upgrade service module, a logic calculation and push service, wherein:
the user management module consists of user registration, user audit, user maintenance and identity identification;
the creative content management module is composed of item information management, item information query, item carousel management and display and counting management;
the creative content statistic module consists of site flow statistics, time-sharing statistics, source statistics, flow statistics and voting statistics;
the upgrading service module is composed of page updating, function module changing and database upgrading.
Preferably, the user registration in the user management module includes that a personal user fills in registration information, an enterprise user fills in registration information and enterprise detailed information, the user audit is used for a background administrator to audit the registration information of the user, the user maintenance can achieve user modification and check of the registration information, identity recognition is used for login authentication, and the user can log in the system and perform related operations only if an input user name and a password are correct.
Preferably, the creative content management module is used for managing entry information to enable an administrator to add, delete and modify creative content, querying the entry information to enable the administrator to view the price, the position and relevant information of the creative content in different modes, managing entry carousel by writing a script function to enable a webpage to call the added creative content, and managing display and count to enable the click frequency of the creative content to be counted and record corresponding IP addresses, wherein the creative content comprises the creative content with the highest statistical click rate, the lowest creative content, a normal creative content list, a pause creative content list and a failure creative content list.
Preferably, the flow statistics in the creative content statistics module can obtain real daily access volume, online number and historical visit number in information needing data verification, the time-sharing statistics is respectively counted according to year, month, day and time to obtain the visit total volume of each time period of the website, the voting statistics is used for knowing which creative plates are interested by the user, the requirements of the user can be known through the voting statistics, timely communication with the user is realized, and later-stage website updating and upgrading are facilitated.
Preferably, the site traffic statistics include column traffic statistics, content traffic ranking, file download ranking, the time-sharing statistics include recent access statistics, 24-hour statistics, day statistics, month statistics, and year statistics, the source statistics include visited page statistics and visited website statistics, the traffic statistics include online demographics and historical demographics, the voting statistics include online voting and vote statistics, wherein the vote statistics include project statistics and area statistics.
Preferably, the creative content management module forms data generation and the creative content statistics module forms a feature repository.
Preferably, the logic calculation preferentially performs feature matching and similarity calculation:
the information matching utilizes contents liked by the user before to search creative contents similar to the contents, the creative contents are regarded as the creative contents interested by the user, the user matching searches similar users according to the characteristics of the user, and the creative contents interested by the similar users are regarded as the creative contents interested by the user;
the similarity calculation algorithm can calculate through a whisper distance or a Manhattan distance, cosine similarity or a Pearson correlation coefficient, and obtain a user information matching result set.
Preferably, the user information matching result set is processed by filtering, ranking and information sorting:
filtering creative contents which are pushed previously according to the pushing history, and simultaneously filtering creative contents which do not meet the requirements or have poor quality according to the actual situation;
ranking is to draw up the priority of the push information, and the ranking is performed according to rules such as novelty, diversity, user feedback and the like, the novelty ensures that the long-tailed creative content is not pushed to the user, the diversity ensures that the user can obtain wider creative content, and the user feedback realizes more optimal ranking by collecting the real will of the user;
and the information arrangement selects the optimal creative content to form a creative content message for pushing.
Preferably, the push of different creative content messages is segmented into different pieces of data.
The use method of the content creative push operation system comprises the following steps:
the method comprises the following steps that firstly, a control end uploads audited creative content to a server, and a creative content management module, a creative content statistics module and a creative content pushing scheme are arranged;
step two, a user registers on a webpage, binds personal related information and verification information, and then browses creative content on the webpage, the user can quickly inquire interested creative content by inputting keywords, and meanwhile, the side surface of the webpage is played in turn;
thirdly, in the browsing process of the user, the background of the system counts the browsing content, the browsing time and the browsing position of the user, and after the user browses the current creative content, the system pops up window voting options for further counting the user interest;
step four, the system connects the user and the creative content, the information matching utilizes the content liked by the user before, the creative content similar to the content is searched, the creative content interested by the user is regarded as the creative content interested by the user, the user matching searches the similar user according to the characteristics of the user, the creative content interested by the similar user is regarded as the creative content interested by the user, meanwhile, the similarity of the information is calculated by utilizing an algorithm, and a preliminary user information matching result set is obtained;
and fifthly, filtering, ranking and information integration are carried out on the result set, and personalized pushing is completed in a data slicing mode.
Compared with the prior art, the invention has the beneficial effects that:
1. the creative content statistical module adopted by the invention is beneficial to a background administrator to analyze and make decisions on the system, further summarizes some common data such as access sources, preference trends, access habits and the like of visitors, and modifies and sets the system content according to the statistical information. It is also possible to evaluate whether the system is popular. It is generated under the reason that the method can conveniently and quickly count the operation condition, and is convenient for optimizing products so as to obtain greater benefit.
2. According to the method, a filtering, ranking and information sorting mode is adopted in a recommendation mode of creative content, wherein the filtering is to filter out creative content which is pushed previously according to pushing history, meanwhile creative content which does not meet requirements or is poor in quality is filtered out according to actual conditions, the ranking is the priority of drawn push information, and the ranking is carried out according to rules such as novelty, diversity, user feedback and the like.
Drawings
FIG. 1 is a diagram of a content creative push operation system of the present invention;
FIG. 2 is a block diagram of an creative content statistics module of the present invention;
FIG. 3 is a block diagram of the logic computation of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments.
Referring to fig. 1-3, an embodiment of the present invention is shown: a content creative push operation system and a using method thereof comprise a user management module, a creative content statistic module, an upgrade service module, a logic calculation and a push service, wherein:
the user management module consists of user registration, user audit, user maintenance and identity identification;
the creative content management module consists of item information management, item information query, item carousel management and display and count management;
the creative content statistic module consists of site flow statistics, time-sharing statistics, source statistics, flow statistics and voting statistics;
the upgrading service module is composed of page updating, function module changing and database upgrading.
Referring to fig. 1, the user registration in the user management module includes individual user filling registration information, enterprise user filling registration information, and enterprise detailed information, the user verifies the registration information for the background administrator to verify the user, the user maintenance can implement user modification and check the registration information, the identity identification is used for login authentication, and the user can log in the system and perform related operations only if the user name and password input by the user are correct.
Referring to fig. 1, the entry information management in the creative content management module may enable an administrator to add, delete, and modify creative content, the entry information query may enable to view the price, the position, and the related information of the creative content in different manners, the entry carousel management may enable to call the added creative content through writing a script function, the display and count management may count the number of clicks of the creative content, and record corresponding IP addresses including the creative content with the highest statistical click rate, the lowest creative content, a normal creative content list, a pause creative content list, and a failure creative content list.
Referring to fig. 1, flow statistics in the creative content statistics module can obtain real daily access volume, online number and historical access number from information requiring data verification, time-sharing statistics is performed according to year, month, day and time to obtain total access volume of each time period of a website, voting statistics is used for knowing which creative plates are interested by a user, requirements of the user can be known through voting statistics, timely communication with the user is achieved, and updating and upgrading of the website at a later stage are facilitated.
Referring to fig. 2, the site traffic statistics include column traffic statistics, content traffic ranking, and file download ranking, the time-sharing statistics include recent access statistics, 24-hour statistics, day statistics, month statistics, and year statistics, the source statistics include visited page statistics and visited website statistics, the traffic statistics include online demographics and historical demographics, the voting statistics include online voting and vote statistics, wherein the vote statistics include project statistics and area statistics.
Referring to FIG. 1, the creative content management module forms the data generation and the creative content statistics module forms the feature repository.
Referring to fig. 3, the logic calculation prioritizes feature matching and similarity calculation:
the information matching utilizes contents which are liked by the user before, creative contents which are similar to the contents are searched, the creative contents which are considered to be interested by the user exist, the user matching searches for similar users according to the characteristics of the user, and the creative contents which are interested by the similar users are considered to be the creative contents which are interested by the user;
the similarity calculation algorithm can calculate through a whisper distance or a Manhattan distance, cosine similarity or a Pearson correlation coefficient, and obtain a user information matching result set.
Referring to fig. 3, the user information matching result set is processed by filtering, ranking and information sorting:
filtering creative contents which are pushed previously according to the pushing history, and simultaneously filtering creative contents which do not meet the requirements or have poor quality according to the actual situation;
the ranking is to draw up the priority of the push information and sort according to the rules of novelty, diversity, user feedback and the like, the novelty ensures that the long-tailed creative content is not pushed to the user, the diversity ensures that the user can obtain wider creative content, and the user feedback realizes better sorting by collecting the real will of the user;
and selecting the optimal creative content to form a creative content message for pushing.
Referring to FIG. 3, the push of different creative content messages is split into different pieces of data.
The use method of the content creative push operation system comprises the following steps:
the method comprises the following steps that firstly, a control end uploads audited creative content to a server, and a creative content management module, a creative content statistics module and a creative content pushing scheme are arranged;
secondly, registering the user on the webpage, binding personal related information and verification information, and browsing creative content on the webpage, wherein the user can quickly inquire interested creative content by inputting keywords, and simultaneously, the side surface of the webpage is used for carousel of the creative content;
thirdly, in the browsing process of the user, the background of the system counts the browsing content, the browsing time and the browsing position of the user, and after the user browses the current creative content, the system pops up window voting options for further counting the user interest;
step four, the system connects the user and the creative content, the information matching utilizes the content liked by the user before, the creative content similar to the content is searched, the creative content interested by the user is regarded as the creative content interested by the user, the user matching searches the similar user according to the characteristics of the user, the creative content interested by the similar user is regarded as the creative content interested by the user, meanwhile, the similarity of the information is calculated by utilizing an algorithm, and a preliminary user information matching result set is obtained;
and fifthly, filtering, ranking and information integration are carried out on the result set, and personalized pushing is completed in a data slicing mode.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned.
Claims (10)
1. A content creative push operation system comprises a user management module, a creative content statistical module, an upgrade service module, a logic calculation module and a push service, wherein:
the user management module consists of user registration, user audit, user maintenance and identity identification;
the creative content management module is composed of item information management, item information query, item carousel management and display and counting management;
the creative content statistic module consists of site flow statistics, time-sharing statistics, source statistics, flow statistics and voting statistics;
the upgrading service module is composed of page updating, function module changing and database upgrading.
2. The content creative push operation system according to claim 1, wherein: the user registration of the user management module comprises that a personal user fills in registration information, an enterprise user fills in registration information and enterprise detailed information, user audit is used for a background administrator to audit the registration information of the user, user maintenance can achieve user modification and check of the registration information, identity identification is used for login authentication, and the user can log in the system and perform related operations only if an input user name and an input password are correct.
3. The content creative push operation system according to claim 2, wherein: the creative content management module is used for managing entry information, enabling an administrator to add, delete and modify creative content, enabling entry information query to view creative content price, creative content position and related information in different modes, enabling entry carousel management to call the added creative content through compiling a script function, enabling display and counting management to count the number of clicks of the creative content, and recording corresponding IP addresses, wherein the number of clicks of the creative content comprises the creative content with the highest counted click rate, the lowest creative content, a normal creative content list, a pause creative content list and a failure creative content list.
4. The content creative push operation system according to claim 3, wherein: flow statistics in the creative content statistics module can obtain real daily access volume, online number and historical access number in information needing data verification, time-sharing statistics is respectively carried out according to year, month, day and time, the total access amount of each time period of a website is obtained, voting statistics is used for knowing which creative blocks are interested by a user, the requirements of the user can be known through the voting statistics, timely communication with the user is realized, and later-stage website updating and upgrading are facilitated.
5. The content creative push operation system according to claim 4, wherein: the website traffic statistics comprises column traffic statistics, content traffic ranking and file download ranking, the time-sharing statistics comprises recent access statistics, 24-hour statistics, day statistics, month statistics and year statistics, the source statistics comprises visited page statistics and visited website statistics, the traffic statistics comprises online people statistics and historical people statistics, the voting statistics comprises online voting and vote count statistics, and the vote count statistics comprises project statistics and area statistics.
6. The content creative push operation system of claim 4, wherein: the creative content management module forms data generation, and the creative content statistics module forms a feature repository.
7. The content creative push operation system of claim 6, wherein: the logic calculation preferentially performs feature matching and similarity calculation:
the information matching utilizes contents liked by the user before to search creative contents similar to the contents, the creative contents are regarded as the creative contents interested by the user, the user matching searches similar users according to the characteristics of the user, and the creative contents interested by the similar users are regarded as the creative contents interested by the user;
the similarity calculation algorithm can calculate through a whisper distance or a Manhattan distance, cosine similarity or a Pearson correlation coefficient, and obtain a user information matching result set.
8. The content creative push operation system according to claim 7, wherein: the user information matching result set is processed through filtering, ranking and information sorting:
filtering creative contents which are pushed previously according to the pushing history, and simultaneously filtering creative contents which do not meet the requirements or have poor quality according to the actual situation;
the ranking is to draw up the priority of the push information and sort according to the rules of novelty, diversity, user feedback and the like, the novelty ensures that the long-tailed creative content is not pushed to the user, the diversity ensures that the user can obtain wider creative content, and the user feedback realizes better sorting by collecting the real will of the user;
and the information arrangement selects the optimal creative content to form a creative content message for pushing.
9. The content creative push operation system of claim 8, wherein: the push of different creative content messages is split into different pieces of data.
10. The method for using the content creative push operation system according to claim 9, wherein: the method comprises the following steps:
the method comprises the following steps that firstly, a control end uploads audited creative content to a server, and a creative content management module, a creative content statistics module and a creative content pushing scheme are arranged;
secondly, registering the user on the webpage, binding personal related information and verification information, and browsing creative content on the webpage, wherein the user can quickly inquire interested creative content by inputting keywords, and simultaneously, the side surface of the webpage is used for carousel of the creative content;
thirdly, in the browsing process of the user, the background of the system counts the browsing content, the browsing time and the browsing position of the user, and after the user browses the current creative content, the system pops up window voting options for further counting the user interest;
step four, the system connects the user and the creative content, the information matching utilizes the content liked by the user before, the creative content similar to the content is searched, the creative content interested by the user is regarded as the creative content interested by the user, the user matching searches the similar user according to the characteristics of the user, the creative content interested by the similar user is regarded as the creative content interested by the user, meanwhile, the similarity of the information is calculated by utilizing an algorithm, and a preliminary user information matching result set is obtained;
and fifthly, filtering, ranking and information integration are carried out on the result set, and personalized pushing is completed in a data slicing mode.
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CN101882162A (en) * | 2010-06-29 | 2010-11-10 | 北京搜狗科技发展有限公司 | Method and system for transmitting network information |
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