CN115375341A - Advertisement matching system and method thereof - Google Patents

Advertisement matching system and method thereof Download PDF

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Publication number
CN115375341A
CN115375341A CN202110558219.3A CN202110558219A CN115375341A CN 115375341 A CN115375341 A CN 115375341A CN 202110558219 A CN202110558219 A CN 202110558219A CN 115375341 A CN115375341 A CN 115375341A
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Prior art keywords
advertisement
mobile devices
spatial coordinates
network anchor
mobile device
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CN202110558219.3A
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Chinese (zh)
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刘镇崇
刘睿彬
刘睿钧
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Individual
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60—Protecting data
    • G06F21/62—Protecting access to data via a platform, e.g. using keys or access control rules
    • G06F21/6218—Protecting access to data via a platform, e.g. using keys or access control rules to a system of files or objects, e.g. local or distributed file system or database
    • G06F21/6245—Protecting personal data, e.g. for financial or medical purposes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/50—Service provisioning or reconfiguring

Abstract

The invention discloses an advertisement matching system and a method thereof, wherein the system comprises a storage device and a position server. The storage device stores the identification codes of the network anchor point devices and the corresponding space coordinates. The position server is connected with the storage device and is communicated with the first mobile devices. Each first mobile device executes an application program to select a part of the plurality of network anchor point devices closest to the first mobile device, executes a spatial algorithm according to the selected spatial coordinates of the plurality of network anchor point devices to calculate the spatial coordinates of the first mobile device, and stores the spatial coordinates of the first mobile device in the storage device by the location server.

Description

Advertisement matching system and method thereof
Technical Field
The invention relates to an advertisement matching system and an advertisement matching method.
Background
Generally, a store needs to attract consumers to visit and buy products in various ways, wherein the most common means is advertisement; today, advertisements are often sent to consumers' smartphones or other mobile devices in the form of electronic signals.
To be able to send advertisements to a consumer's smartphone, stores can now pass through the consumer's membership mechanism. The member log-in allows the store to obtain the consumer's cell phone number, email address, etc. media that can receive the advertisement. Through the mobile phone member application program or by comparing WiFi scanning data when the member comes from the store, the store can even master the media access control address (MAC address) and the universal unique identification code (UUID) of the member mobile phone and establish a database, and when the next detection shows that a certain consumer approaches to the store or even approaches to a certain goods shelf, real-time discount is transmitted so as to increase the purchase intention. However, the mac address and universally unique id of many smartphones have gradually become considered part of personal privacy; the new generation of mobile phones can even present the mac address in a scrambled manner, so that the mechanism of detecting the wireless data of the mobile phone and then delivering the advertisement to the mobile phone of the consumer near the store may not operate effectively in the near future.
Disclosure of Invention
In order to solve the above problem, according to an embodiment of the present invention, an advertisement matching system is provided, which includes a storage device and a location server. The storage device stores the identification codes of the network anchor point devices and the corresponding space coordinates. The position server is connected with the storage device and is communicated with the first mobile devices. Each first mobile device executes an application program to select a part of the plurality of network anchor points closest to the first mobile device, executes a spatial algorithm according to the selected spatial coordinates of the plurality of network anchor points to calculate spatial coordinates of the first mobile device, and stores the spatial coordinates of the first mobile device in the storage device by the location server.
According to another embodiment of the present invention, an advertisement matching method is provided, which comprises the following steps: storing the identification codes and the corresponding spatial coordinates of a plurality of network anchor point devices through a storage device; communicating with a plurality of first mobile devices via a location server connected to a storage device; executing, by each first mobile device, an application to select a portion of the plurality of network anchor devices that are closest to the first mobile device, and performing a spatial algorithm to calculate spatial coordinates of the first mobile device based on the selected spatial coordinates of the plurality of network anchor devices; and storing the space coordinate of the first mobile device to a storage device through a position server.
Drawings
Fig. 1 is a schematic view of an advertisement matching system according to a first embodiment of the present invention.
Fig. 2 is a schematic diagram of trilateration of an advertisement matching system of a first embodiment of the present invention.
Fig. 3 is a flowchart of an advertisement matching method according to a first embodiment of the present invention.
Fig. 4 is a schematic diagram of an advertisement delivery operation interface of an application program of the advertisement matching system according to the first embodiment of the present invention.
Fig. 5 is a schematic diagram of a location sharing display operation interface of an application program of the advertisement matching system according to the first embodiment of the present invention.
Fig. 6 is a schematic diagram of an advertisement matching system according to a second embodiment of the present invention.
Description of reference numerals: 1, 2-advertisement matching system; 11, 21-storage means; 12, 22-location server; 13, 23-an advertisement server; p1, P1' -first mobile device; n1, N2, N3-network anchor point device; i1, I2, I3-identification code; c1, C2, C3-space coordinates; p2-a second mobile device; m1-spatial coordinates; m2-ad requests; m3, advertisement putting quantity; m4-number of potential visitors; m5-success probability; m6, identifying codes and space coordinates of the network anchor point devices; m7-reward information; m8-error information; AF-advertisement putting operation interface; DF-position sharing display operation interface; S31-S36-step flow.
Detailed Description
Embodiments of the advertisement matching system according to the present invention will be described below with reference to the accompanying drawings, in which the components may be exaggerated or reduced in size or in scale for clarity and convenience in the drawing description. In the following description, when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may be present; and when an element is referred to as being "directly connected" or "directly coupled" to another element, there are no intervening elements present and other words used to describe the relationship between the elements or layers should be interpreted in the same manner. For ease of understanding, like elements in the following embodiments are illustrated with like reference numerals.
Please refer to fig. 1 and 2, which are schematic diagrams of an advertisement matching system and trilateration methods according to a first embodiment of the present invention. As shown in fig. 1, the advertisement matching system 1 comprises a storage device 11, a location server 12 and an advertisement server 13, which can be used to provide a location function, a navigation function, an advertisement delivery function and an advertisement matching function for an area (or areas). The advertisement matching system 1 may be a cloud system not in the area, or may be disposed inside the area. The aforementioned area may be a department store, a shopping mall, a political region (e.g., a county, a city, etc.) or a portion thereof, etc.
The storage device 11 stores the spatial coordinates of a plurality of network anchor point devices; these network anchor devices may be located inside or outside this area. The spatial coordinates are typically expressed in terms of latitude, longitude and altitude, but in buildings altitude may also be expressed in terms of floors, which is more practical. A large number of network anchor points are distributed in the area. The storage device 11 stores the identification codes and the corresponding spatial coordinates of the plurality of network anchor point devices; the identification code may be a medium access control address (MAC address), a universal unique identification code (UUID), a Cell ID (CID) of the mobile station, etc. In one embodiment, the storage device 11 may be a database server, an external hard disk, a storage device, a hard disk inside the location server 12, or the like. In one embodiment, the network anchor device may be a wireless Access Point (AP), bluetooth beacon, mobile base station, or other similar device.
The location server 12 is connected to the storage device 11 to access the data stored in the storage device 11 and communicate with the first mobile devices P1 and P1'. In an embodiment, the first mobile device P1, P1' may be a smart phone, a tablet computer, a notebook computer, a Personal Digital Assistant (PDA), or other similar devices.
There are multiple users in this area, including sales personnel and consumers in the store. Each consumer holds a first mobile device P1, and the first mobile device P1 is installed with an application program of the advertisement matching system 1.
As shown in FIG. 2, each consumer may execute the application via a first mobile device P1. The application detects nearby network anchor devices by wireless Survey (Site Survey) to obtain a list of nearby network anchor devices, including their mac addresses, universally unique identifiers and corresponding signal strengths, and selects one or more of the network anchor devices closest to the first mobile device P1 from the list according to the signal strengths, such as three network anchor devices N1, N2, N3 shown in the figure. At the same time, the storage device 11 receives the first mobile device P1, and queries the corresponding spatial coordinates according to the identification codes of the network anchor devices N1, N2, and N3 through the location server 12. That is, the first mobile device P1 queries the spatial coordinates C1, C2, and C3 of the network anchor devices N1, N2, and N3 from the storage device 11 via the location server 12 according to the selected identifiers I1, I2, and I3 of the network anchor devices N1, N2, and N3. According to the spatial coordinates C1, C2, and C3 of the network anchor devices and the signal strength of the network anchor devices measured by the first mobile device P1, the application program can execute a spatial algorithm to calculate the spatial coordinate M1 of the area where the first mobile device P1 is located, and transmit the spatial coordinate M1 to the location server 12. The aforementioned spatial algorithm may be Trilateration (Trilateration) or other similar algorithms, and the first mobile device P1 may obtain the spatial coordinate M1 of the first mobile device P1 according to the distances between the first mobile device P1 and the network anchor devices N1, N2, N3 and the spatial coordinates C1, C2, C3 of the network anchor devices N1, N2, N3. The distances between the first mobile device P1 and the network anchor devices N1, N2, and N3 may be estimated by using the relative Radio Signal Strength (RSSI) or Round Trip Time (RTT) known in the art. Then, the location server 12 stores the spatial coordinates M1 of the first mobile device P1 in the storage device 11. The aforementioned spatial algorithm is not necessarily limited to the use of three network anchor devices; the positioning effect can be achieved by using one or more than one positioning device. According to the principle of trilateration, the more coordinates of the network anchor point device that can be referenced, the more accurate the calculated spatial coordinates M1. Please note that the spatial coordinates M1 transmitted by the consumer to the location server 12 may include spatial coordinates obtained by the first mobile device P1 of the consumer from other channels (such as GPS) in addition to the spatial coordinates calculated by performing the spatial algorithm according to the spatial coordinates of the selected network anchor device, so as to increase the application flexibility in the absence of the network anchor device.
As shown in fig. 1, through the above mechanism, the location server 12 can obtain the spatial coordinates M1 of the area where the first mobile device P1 is located, so as to provide the advertisement service to the first mobile device P1 (see the following description). The location server 12 does not need to obtain the mac address or the universally unique id of the first mobile device P1; further, unless the consumer agrees to share its spatial coordinates M1 with the location server 12; the location server 12 also cannot track the location of the consumer (see below) and thus can effectively guarantee the privacy of the consumer.
As shown in fig. 2, the location server 12 can also provide the navigation function to the consumers because each consumer can locate the first mobile device P1 (i.e. find the spatial coordinate M1) by the above mechanism by installing the application program on the first mobile device P1. For example, if the consumer holding the first mobile device P1 wants to go to a fast food restaurant in the area, the application program may further provide an electronic map of the area (the spatial coordinates of all the network anchor points in the area are all applicable to the electronic map), and display the path guidance on the first mobile device P1 of the consumer according to the location of the fast food restaurant on the electronic map and the spatial coordinates M1 obtained by the application program according to the spatial algorithm, so that the consumer can go to the fast food restaurant smoothly.
Similarly, the salesperson in each shop also holds the first mobile device P1', installs the application program on the first mobile device P1', registers the application program for use, and issues an advertisement request M2 through the application program. The advertisement server 13 is connected to the location server 12, receives the advertisement request M2, and sends the advertisement content of the advertisement request M2 to one or more first mobile devices P1 (of the consumers) within the designated delivery range of the advertisement request M2 according to the designated delivery range of the advertisement request M2 and the spatial coordinates M1 of the first mobile devices P1 of the consumers. Therefore, the advertisement matching system 1 can provide an advertisement putting function.
Please refer to fig. 3, which is a flowchart illustrating an advertisement matching method according to a first embodiment of the present invention. The advertisement matching method of the embodiment comprises the following steps:
step S31: the storage device 11 stores the identification codes and corresponding spatial coordinates of the network anchor points.
Step S32: the first mobile devices P1 communicate with each other via the location server 12 connected to the storage device 11.
Step S33: an application is executed by each first mobile device P1 to select a portion of the network anchor points closest to the first mobile device P1, and a spatial algorithm is executed to calculate spatial coordinates M1 of the first mobile device P1 according to the selected spatial coordinates C1, C2, C3 of the network anchor points N1, N2, N3.
Step S34: the spatial coordinate M1 of the first mobile device P1 is stored in the storage device 11 by the location server 12.
Step S35: an advertisement request M2 issued by an application by one of the first mobile devices P1' is received via an advertisement server 13 connected to the location server 12.
Step S36: and sending the advertisement content of the advertisement request M2 to one or more first mobile devices P1 positioned in the specified delivery range through the advertisement server 13 according to the specified delivery range of the advertisement request M2 and the spatial coordinates of the plurality of first mobile devices P1.
Please refer to fig. 4, which is a schematic diagram of an advertisement delivery operation interface of an application program of an advertisement matching system according to a first embodiment of the present invention, and refer to fig. 1 at the same time. As shown, this application may have an advertisement placement operation interface AF through which a salesperson of the store can set the advertisement content of the advertisement request M2. The advertising content may be text or text plus picture content or web links including store names, store locations, product introductions, discounts, offer amounts, deadlines, etc. Similarly, the salesperson of the store can select the specified delivery range of the advertisement request M2 through the advertisement delivery operation interface AF, and the service provider of the advertisement matching system 1 can charge the corresponding advertisement delivery fee according to the specified delivery range of the advertisement request M2. The specified delivery range of the advertisement request M2 may be a certain area, a certain building interior range, or a circular range centered at a certain coordinate. The designated placement range of the advertisement request M2 may be a range centered on the spatial coordinates of the first mobile device P1 'of the salesperson in the store (the spatial coordinates of the first mobile device P1' that transmitted the advertisement request M2). For example, the salesperson in the shop may set the designated placement range of the advertisement request M2 based on an electronic map so that the designated placement range includes the first mobile device P1 of the consumer within the spatial coordinates of 1000M from a certain coordinate of the electronic map as the center, and the advertisement server 13 may transmit the advertisement content to all the first mobile devices P1 (of the consumer) within 1000M from the spatial coordinates as the center according to the instruction. If the salesperson in the shop wants to set the specified delivery range of the advertisement request M2 within 2000 meters of the square circle centered on the spatial coordinates, the service provider of the advertisement matching system 1 will raise the advertisement fee.
Of course, the above description is only an example, and the advertisement delivery operation interface AF of the application program of the advertisement matching system 1 of the embodiment may be changed according to the actual requirement, and the invention is not limited thereto.
Please refer to fig. 5, which is a schematic diagram of a position sharing display operation interface of an application program of an advertisement matching system according to a first embodiment of the present invention, and refer to fig. 1 at the same time. As shown, the application may have a location sharing display function DF for selecting whether to turn on or off to share the spatial coordinates M1 with the location server 12. Therefore, if the consumer U needs the advertisement matching function to receive a useful advertisement preference, the consumer U may turn on the location sharing function through the location sharing display operation interface DF. On the contrary, if the consumer U does not need the advertisement matching function at present, the position sharing function can be turned off through the position sharing display operation interface DF, and the spatial coordinate M1 of the consumer U is no longer shared with the position server 12, so as to ensure privacy of the consumer U.
Of course, the above are only examples, and the position sharing display operation interface DF of the application program of the advertisement matching system 1 of the embodiment may be changed according to actual requirements, and the invention is not limited thereto.
In addition, the application program can also be provided with an advertisement receiving operation interface which is used for selecting to turn on or turn off the advertisement receiving function so as to determine whether to receive the advertisement content. Therefore, the consumer can decide whether to receive the advertisement content through the advertisement receiving operation interface.
Through the mechanism, the advertisement matching system 1 can effectively provide an advertisement matching function between the salesperson and the consumer, so that the salesperson can effectively popularize products, and the consumer can receive advertisements when shopping is desired.
Now that the storage device 11 records a plurality of spatial coordinates of the first mobile devices P1 willing to share the spatial coordinates, the advertisement matching system 1 can perform static and dynamic analysis on the spatial coordinates to serve advertisers and consumers. As shown in fig. 1, the advertisement server 13 may count the number of the first mobile devices P1 located in the designated delivery range according to the spatial coordinates of the first mobile devices P1 and the designated delivery range of the advertisement request M2 stored in the storage device 11 to obtain the advertisement delivery number M3 of the advertisement content of the advertisement request M2. The advertisement server 13 may transmit the advertisement placement number M3 of the advertisement content to the first mobile device P1' of the salesperson of the shop for reference thereof or as a basis for calculating the advertisement fee.
In addition, the salesperson in the store may also select whether to turn on or off to share the spatial coordinates M1 with the location server 12 through the location sharing display operation interface DF (as described above) of the application. When the salesperson of the store selects to start sharing the spatial coordinate M1 with the location server 12 through the location sharing display operation interface DF of the application, the advertisement server 13 may further determine the real-time moving direction of the plurality of first mobile devices P1 according to the time-series change of the spatial coordinates M1 of the plurality of first mobile devices P1 stored in the storage device 11. Next, the advertisement server 13 may determine whether the first mobile devices P1 gradually approach the position of the salesperson in the store according to the spatial coordinates M1 of the first mobile devices P1, the real-time moving direction of the first mobile devices P1, and the distance change between the first mobile devices P1 and the spatial coordinates of the first mobile device P1 'sending the advertisement request M2 (i.e., the spatial coordinates M1 of the first mobile device P1' of the salesperson in the store), so as to calculate the number of potential visitors M4. The advertisement server 13 may then send the number of potential visitors M4 to the first mobile device P1' (of the sales person of the shop) of the issued advertisement request M2 for reference thereof. Thus, the salesperson in the store can adjust the advertisement content, the number of prepared commodities or the sales strategy according to the number M4 of potential visitors.
In addition, if the advertisement content of the advertisement request M2 further indicates the number of the preferential products and the preferential expiration time, the advertisement server 13 can obtain the success probability M5 of purchasing the preferential products or obtaining the gift according to the distance and the approaching speed of the first mobile device P1 to the store compared with the distance and the approaching speed of other consumers. The advertisement server 13 may determine the real-time moving direction of the plurality of first mobile devices P1 according to the time-series change of the spatial coordinates M1 of the plurality of first mobile devices P1 stored in the storage device 11, and calculate the arrival sequence of each potential customer at the store according to the distance change and the approaching speed between the spatial coordinates M1 of the plurality of first mobile devices P1, the real-time moving direction of the plurality of first mobile devices P1, and the spatial coordinates of the first mobile devices P1' of the plurality of first mobile devices P1 and the first mobile device P1' sending the advertisement request M2 (i.e. the spatial coordinates of the first mobile device P1' of the salesman in the store), so as to determine the success probability M5 of obtaining the benefit product provided by the advertisement content of the advertisement request M2. The advertisement server 13 may then send the probability of success M5 to the first mobile devices P1 corresponding to the plurality of potential customers for reference thereto. Therefore, the consumer can decide whether to participate in the sales promotion of the store according to the success rate M5 of obtaining the preferential commodity, and the advertising effect of the advertising request M2 can be improved at the same time.
Through the mechanism, the advertisement matching system 1 of the present embodiment can effectively provide a positioning function, a navigation function, an advertisement delivery function, and an advertisement matching function for any area.
Of course, the above are merely examples, and the elements and functions of the advertisement matching system 1 of the present embodiment may vary according to actual requirements, and the invention is not limited thereto.
It is worth mentioning that the existing advertisement system needs to obtain the mobile phone number, the media access control address and the universal unique identification code of the consumer from the store, establish a database, and use the wireless detection device in the store to confirm whether the mobile device of the consumer is present, so that there is a fear of infringing the privacy of the consumer. In contrast, according to the embodiment of the present invention, the advertisement matching system can locate the mobile device of a user according to the spatial coordinates of the network anchor points through a third-party location mechanism outside the store, and the store does not need to obtain the number of the mobile device, the media access control address and the universal unique identification code; the store can save the cost of collecting personal data of consumers and installing wireless detection equipment, and can greatly expand the advertising objects to all consumers within the designated delivery range, whether personnel or not. Therefore, the advertisement matching system can properly put advertisements to the mobile device according to the position of the mobile device on the premise that the privacy of the consumer is not infringed by the store, and is wider in application. In addition, the consumer can perform positioning according to the spatial coordinates of the network anchor point device detected by the mobile device of the consumer, and perform navigation on an electronic map. In particular, in buildings such as general houses, offices, shopping malls or factory buildings, reliable satellite signals of a Global Positioning System (GPS) cannot be received, and the method of positioning by using the spatial coordinates of the network anchor point device of the present invention can be an alternative navigation method.
In addition, according to the embodiment of the invention, the advertisement matching system has a special advertisement matching mechanism, which can receive the advertisement request sent by the mobile device of the salesperson of the store through the application program, and send the advertisement content of the advertisement request to other mobile devices located in the specified delivery range according to the specified delivery range of the advertisement request and the space coordinates of the mobile device, so that the salesperson of the store can efficiently send the advertisement content to the target area (such as high consumer group customers in a certain advanced residential building) where the product is to be sold by the merchant. The user of other mobile device can also decide whether to start sharing the spatial coordinate M1 with the location server 12 through the application program of the mobile device, and receive the advertisement content belonging to the spatial coordinate from the advertisement server 13. Therefore, the advertisement matching system can protect the privacy according to the subjective intention of whether the consumers share the space coordinates, and can achieve the advertisement matching effect of proper Marketing (Location-Based Marketing) which is required to be implemented by the stores.
In addition, according to embodiments of the present invention, the advertisement matching system may provide potential visitors to the store in real time, and may also assist the consumer in fully understanding the success rate of purchasing the store's advertisement content (e.g., limited amount of merchandise). Therefore, the consumer can not only passively receive the advertisement information, but can further clearly know the virtual and real benefits and the potential benefits of the advertisement. Therefore, both the shop and the consumer can obtain balanced information from the advertisement matching system of the invention, and the invention has better practicability. Therefore, the advertisement matching system can really achieve the effect which cannot be achieved by other existing one-way advertisement putting methods at present.
Please refer to fig. 6, which is a diagram illustrating an advertisement matching system according to a second embodiment of the present invention. As shown, the advertisement matching system 2 comprises a storage device 21, a location server 22 and an advertisement server 23, which can be used to provide a positioning function, a navigation function, an advertisement delivering function and an advertisement matching function for an area (such as department store, shopping mall, etc.).
The storage device 21 stores the identification codes and corresponding spatial coordinates of the plurality of network anchor devices. The location server 22 is connected to the storage device 21 to access the data stored in the storage device 21 and communicate with the plurality of first mobile devices P1, P1'. The advertisement server 23 is connected to the location server 22.
The functions and the coordination relationships of the above elements are similar to those of the first embodiment, and thus are not described in detail herein. Unlike the first embodiment, the advertisement server 23 may also communicate with one or more second mobile devices P2. The holder of the second mobile device P2 may be any third party other than a sales person or a consumer of the affiliated shop.
Since there may be a huge number of network anchor devices in the area, inputting the identification codes and spatial coordinates of the network anchor devices into the storage device 21 consumes a lot of manpower. To address this problem, the service provider of the advertisement matching system 2 needs to establish a reward pattern to encourage anyone who helps establish the network anchor database to implement the location network of the advertisement matching system 2.
For example, when the third party obtains the identifier and the spatial coordinate M6 of the network anchor device not stored in the storage device 21 through the application executed by the second mobile device P2 and sends the identifier and the spatial coordinate M6 of the network anchor device to the location server 22, the location server 22 may send the reward information M7 to the second mobile device P2 according to the advertisement revenue and the profit sharing default value set by the service provider. The third party may then obtain the corresponding bonus money (or other type of bonus) based on the bonus information M7. In this manner, the service provider of the advertisement matching system 2 need only share a portion of the advertising revenue it receives with this third party to effectively encourage the third party to actively assist in building the network anchor database. In addition, the reward mode may encourage a large number of third parties who want to obtain the reward to participate in helping the storage device 21 to establish the network anchor device database, so that the advertisement matching system 2 can be helped to quickly establish a positioning network, thereby effectively realizing the advertisement delivery function and the navigation function. The salesperson in the store can also execute the application program through the first mobile device P1' and obtain the reward money through the reward mode, so that the advertising fee spent by the salesperson in the store can be compensated to some extent. Similarly, the consumer may execute the application program through the first mobile device P1 and obtain the bonus money through the bonus mode. The third party can refer to an electronic map of the area with a plurality of reference coordinates through the second mobile device P2, and according to the plurality of reference coordinates, the position of the network anchor point device (not stored in the storage device 21) on the electronic map and the position of the network anchor point deviceThe ratio of the plurality of reference coordinates to the distance between the network anchor and the network anchor determines the spatial coordinates of the network anchor, and sends the identification code and the spatial coordinates of the network anchor to the location server 22. A common electronic map of this area with multiple reference coordinates is known as Google
Figure BDA0003077942590000111
The coordinates of any point on the map can be obtained according to the reference coordinates, and the position (of the network anchor point) can be pointed out by the finger tip, so that the coordinates can be reported. The electronic map of the area with multiple reference coordinates may also include an electronic map drawn in an area, which is referenced to other known coordinate systems or the spatial coordinates of the network anchor point device stored in the storage device 21 by the advertisement matching system 2, and marked with multiple reference spatial coordinate points or marked lines on its map, or can identify the spatial coordinates of the points at any point on the map.
In addition, the storage device 21 may also store and manage the spatial coordinates of the plurality of network anchor points through a mechanism of block chains. Therefore, the advertisement matching system 2 can effectively ensure the correctness of the spatial coordinates of the network anchor devices, and prevent the spatial coordinates of the network anchor devices from being altered, so as to improve the positioning accuracy, and thus, the advertisement delivery function and the navigation function can be more accurately realized.
As can be seen from the above, the advertisement matching system 2 can provide its reward mode to encourage anyone to execute an application program through a mobile device to find and send the identification code and spatial coordinates of the network anchor device that are not stored in the advertisement matching system 2 to the advertisement matching system 2. The reward mode can effectively help the advertisement matching system 2 to quickly establish a positioning network so as to effectively realize the advertisement putting function and the navigation function.
The ad matching system 2 may also provide a debug mechanism. When the first mobile device P1 of any consumer detects through the application that the spatial coordinate queried by any network anchor point device according to the identification code is incorrect, the first mobile device P1 transmits an error message M8 to the location server 22, so that the location server 22 removes the network anchor point device from the storage device 21. For example, when the first mobile device P1 of the consumer detects, through the application program, that the spatial coordinates queried by any network anchor device according to the identification code obviously do not match the valid gps coordinates of the current position of the first mobile device P1, the first mobile device P1 may determine that the spatial coordinates of the network anchor device are incorrect. Valid GPS coordinates are those GPS coordinates that can be updated continuously during application execution rather than staying at a point due to no GPS signal being received. For another example, when the first mobile device P1 of the consumer detects, via the application program, that the real spatial coordinates of any network anchor device do not match the spatial coordinates of the network anchor device that are stored in the storage device 21 and are queried according to the identification code, the first mobile device P1 may determine that the spatial coordinates of the network anchor device are incorrect (e.g., the first mobile device P1 of the consumer detects, via the application program, that the network anchor device is located at the a site, and the storage device 21 displays that the network anchor device is located at the B site, or the first mobile device P1 of the consumer performs trilateration on the network anchor device with the problem to obtain the spatial coordinates, and the result shows a significant error on the electronic map). Thus, the advertisement matching system 2 can realize the advertisement delivery function and the navigation function more accurately. The salesperson in the shop may also send an error message M8 to the location server 22 via his first mobile device P1' and the same mechanism. Similarly, any third party may also send the error message M8 to the location server 22 via its second mobile device P2 and the same mechanism.
Indoor floor plans that include floor distinctions are important for indoor navigation, but often are not readily available. Therefore, the advertisement matching system 2 of the present embodiment provides a mutual aid mechanism, so that the application program of the first mobile device P1 of any one consumer can also upload (i.e. mark on the map) a local map (another form of electronic map) containing at least one coordinate information to the storage device 21, so as to serve as a reference map data of the application program of the first mobile device P1 of another consumer adjacent to the local map area. The uploaded local map can be a plan map file or a network link from which the local plan map can be obtained. The coordinate information of the local map may include only the spatial coordinates of one network anchor point device and indicate the north-pointing direction and the drawing scale thereof. In addition, the coordinate information of the local map may also include spatial coordinates of more than two network anchor points, which can be used as navigation map data of any first mobile device P1. In addition, the coordinate information of the local map may not include the spatial coordinates of the network anchor point device, but only include some punctuations or marked lines sufficient to identify the spatial coordinates. Similarly, when the first mobile device P1 of the consumer detects that any local map is incorrect through the application program, the first mobile device P1 transmits an error message M8 to the location server 22, so that the location server 22 removes the local map from the storage device 21.
As can be seen from the above, the advertisement matching system 2 also provides a debugging mechanism, which can remove the network anchor point device and/or the local map according to the error information reported by the mobile device, such as the network anchor point device with incorrect spatial coordinates and/or the incorrect local map, so as to more accurately implement the advertisement delivery function and the navigation function.
In summary, according to the embodiments of the present invention, the advertisement matching system can obtain the spatial coordinates of the area where the mobile devices of the consumers are located, so as to provide advertisement delivery services to the consumers without obtaining the numbers, the mac addresses and the unique identification codes of the mobile devices. The advertisement matching system can provide positioning navigation service for users at any time; and only when the consumer agrees, the advertisement matching system will collect the spatial coordinates of the consumer and put the advertisement, so the invention can properly put the advertisement to the mobile device according to the position of any mobile device on the premise of not infringing the privacy of the user, no matter whether the mobile device is a member of a store or not, the application is wider.
Further, according to the embodiment of the present invention, the advertisement matching system has a special advertisement matching mechanism, which can receive an advertisement request issued by a mobile device of a salesperson in a store through an application program, and transmit the advertisement content of the advertisement request to other mobile devices located within a designated delivery range of the advertisement request according to the designated delivery range and the spatial coordinates of the mobile device, so that the salesperson in the store can efficiently transmit the advertisement content to potential customers in an area where the store most wants to perform a marketing campaign. And the users of other mobile devices can also decide whether to receive the advertisement content through the application program of the mobile device. Therefore, the advertisement matching system can achieve an excellent advertisement matching effect.
In addition, according to the embodiment of the invention, the advertisement matching system can estimate the number of potential visitors for the salesperson of the store in real time, and also can provide the success probability of obtaining the advertisement preferential commodities of the store for the consumers, so that balanced information can be provided for the store and the consumers, and the invention has better practicability.
In addition, according to the embodiment of the present invention, the advertisement matching system has its reward mode to encourage anyone to execute an application program through the mobile device to find and send the identification code and spatial coordinates of the network anchor device which is not stored in the advertisement matching system to the advertisement matching system. The reward mode can help the advertisement matching system to quickly establish a positioning network so as to effectively realize the advertisement putting function and the navigation function.
Furthermore, according to the embodiments of the present invention, the advertisement matching system also provides a debugging mechanism, which can remove the network anchor point device and/or the local map according to the error information reported by the mobile device, such as the network anchor point device with incorrect spatial coordinates and/or the incorrect local map, so as to more accurately implement the advertisement delivery function and the navigation function.
It can be seen that the present invention achieves the desired enhanced effect without breaking through the prior art, and is not easy to be thought by those skilled in the art, and has the advantages of advancement and practicability.
The foregoing is by way of example only, and not limiting. Any other equivalent modifications or changes without departing from the spirit and scope of the present invention should be included in the scope of the claims.

Claims (19)

1. An advertisement matching system, comprising:
the storage device stores the identification codes of the plurality of network anchor point devices and the corresponding space coordinates; and
a position server connected with the storage device and communicating with a plurality of first mobile devices;
wherein each of the first mobile devices executes an application program to select a portion of the plurality of network anchor devices closest to the first mobile device, and executes a spatial algorithm to calculate spatial coordinates of the first mobile device according to the selected spatial coordinates of the plurality of network anchor devices, and the location server stores the spatial coordinates of the first mobile device in the storage device.
2. The advertisement matching system as claimed in claim 1, further comprising an advertisement server connected to the location server and receiving an advertisement request from one of the first mobile devices via the application program, and sending an advertisement content of the advertisement request to one or more of the first mobile devices located within a designated delivery range of the advertisement request according to the designated delivery range and the spatial coordinates of the first mobile devices.
3. The advertisement matching system as claimed in claim 2, wherein the advertisement server counts the number of the first mobile devices within the designated delivery range according to the spatial coordinates of the first mobile devices stored in the storage device and the designated delivery range, so as to obtain an advertisement delivery number of the advertisement content.
4. The system of claim 2, wherein the advertisement server determines a real-time moving direction of the first mobile devices according to a time-series change of the spatial coordinates of the first mobile devices stored in the storage device, calculates a number of potential visitors according to the spatial coordinates of the first mobile devices, the real-time moving direction of the first mobile devices, and the spatial coordinates of the first mobile device sending the advertisement request, and transmits the number of potential visitors to the first mobile device sending the advertisement request.
5. The system as claimed in claim 2, wherein the advertisement server determines real-time moving directions of the first mobile devices according to changes of spatial coordinates of the first mobile devices stored in the storage device, and evaluates potential customers according to the spatial coordinates of the first mobile devices, the real-time moving directions of the first mobile devices, and the spatial coordinates of the first mobile device that sent the advertisement request, and calculates success probability of each potential customer obtaining the offer provided by the advertisement content, and transmits the success probability to the corresponding first mobile device.
6. The advertisement matching system of claim 1, wherein when a second mobile device wants to obtain spatial coordinates of the network anchor device not stored in the storage device through the application program, the second mobile device refers to an electronic map of an area having a plurality of reference coordinates, obtains spatial coordinates of the network anchor device according to a ratio of the plurality of reference coordinates to the location of the network anchor device and a distance between the plurality of reference coordinates and the network anchor device, and sends the identification code and the spatial coordinates of the network anchor device to the location server.
7. An advertisement matching method, comprising:
storing the identification codes and the corresponding space coordinates of a plurality of network anchor point devices through a storage device;
communicating with a plurality of first mobile devices via a location server connected to the storage device;
executing an application program by each of the first mobile devices to select a portion of the plurality of network anchor points closest to the first mobile device, and executing a spatial algorithm to calculate spatial coordinates of the first mobile device according to the selected spatial coordinates of the plurality of network anchor points; and
and storing the spatial coordinates of the first mobile device to the storage device through the position server.
8. The advertisement matching method of claim 7, further comprising the steps of:
receiving an advertisement request sent by the first mobile device through the application program through an advertisement server connected with the position server; and
and sending an advertisement content of the advertisement request to one or more first mobile devices within the specified delivery range through the advertisement server according to the specified delivery range of the advertisement request and the spatial coordinates of the plurality of first mobile devices.
9. The advertisement matching method of claim 8, further comprising the steps of:
and counting the number of the plurality of first mobile devices in the appointed delivery range by the advertisement server according to the space coordinates of the plurality of first mobile devices stored in the storage device and the appointed delivery range so as to obtain the advertisement delivery number of the advertisement content.
10. The advertisement matching method of claim 8, further comprising the steps of:
judging real-time moving directions of the plurality of first mobile devices according to the change of the space coordinates of the plurality of first mobile devices stored in the storage device according to the time sequence through the advertisement server;
calculating a potential number of visitors by the advertisement server according to the spatial coordinates of the first mobile devices, the real-time moving directions of the first mobile devices and the spatial coordinates of the first mobile device sending the advertisement request; and
sending, by the advertisement server, the potential number of guests to the first mobile device that issued the advertisement request.
11. The advertisement matching method of claim 8, further comprising the steps of:
judging real-time moving directions of the plurality of first mobile devices according to the change of the space coordinates of the plurality of first mobile devices stored in the storage device through the advertisement server;
evaluating a plurality of potential customers through the advertisement server according to the space coordinates of the plurality of first mobile devices, the real-time moving directions of the plurality of first mobile devices and the space coordinates of the first mobile device sending the advertisement request, and calculating the success probability of each potential customer for obtaining the preferential commodities provided by the advertisement content; and
and transmitting the success probability of each potential customer for obtaining the preferential commodity provided by the advertisement content to the corresponding first mobile device by the advertisement server.
12. The advertisement matching method of claim 7, further comprising the steps of:
a second mobile device refers to an electronic map of an area with a plurality of reference coordinates, the space coordinates of the network anchor point device are obtained through the application program according to the ratios of the plurality of reference coordinates, the position of the network anchor point device which is not stored in the storage device and the distance between the plurality of reference coordinates and the network anchor point device, and the identification code and the space coordinates of the network anchor point device are sent to the position server.
13. The advertisement matching method of claim 7, further comprising the steps of:
a second mobile device obtains the spatial coordinates of the network anchor point device which is not stored in the storage device through the application program and sends the identification code and the spatial coordinates of the network anchor point device to the position server; and
and sending an incentive message to the second mobile device through the location server according to an advertisement income and a profit sharing preset value.
14. The advertisement matching method of claim 7, further comprising the steps of:
when any of the first mobile devices detects that the spatial coordinates queried by the network anchor device according to the identification code are incorrect through the application program, an error message is transmitted to the location server, so that the location server removes the network anchor device from the storage device.
15. The method of claim 14, wherein the step of causing the location server to remove the network anchor from the storage device when the spatial coordinates queried by the network anchor via the application program by any of the first mobile devices via the application program are incorrect comprises:
the spatial coordinate of the network anchor point device measured by the first mobile device does not accord with the global satellite positioning coordinate of the first mobile device, so that the spatial coordinate of the network anchor point device is judged to be incorrect.
16. The method of claim 14, wherein the step of causing the location server to remove the network anchor from the storage device when the first mobile device detects via the application that the spatial coordinates queried by the network anchor according to the identification code are incorrect comprises sending the error message to the location server:
the spatial coordinates of the network anchor point device measured by the first mobile device do not conform to the spatial coordinates of the network anchor point device stored in the storage device and inquired according to the identification code, and the spatial coordinates of the network anchor point device are judged to be incorrect.
17. The advertisement matching method of claim 7, further comprising:
displaying a position sharing display operation interface through the application program of any one of the first mobile devices; and
and selecting to start or close a position sharing function through the position sharing operation interface so as to determine whether to transmit the spatial coordinates of the first mobile device to the position server.
18. The advertisement matching method of claim 7, further comprising:
the application program of any one of the first mobile devices uploads a local map containing at least one coordinate information to the storage device as reference image data of the application program of another one of the first mobile devices adjacent to the area corresponding to the local map.
19. The advertisement matching method of claim 18, further comprising:
when any one of the first mobile devices detects that the local map is incorrect, an error message is sent to the location server, so that the location server removes the local map from the storage device.
CN202110558219.3A 2021-05-21 2021-05-21 Advertisement matching system and method thereof Pending CN115375341A (en)

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Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
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