CN115314728A - Information display method, system, device, electronic equipment and storage medium - Google Patents

Information display method, system, device, electronic equipment and storage medium Download PDF

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Publication number
CN115314728A
CN115314728A CN202210910765.3A CN202210910765A CN115314728A CN 115314728 A CN115314728 A CN 115314728A CN 202210910765 A CN202210910765 A CN 202210910765A CN 115314728 A CN115314728 A CN 115314728A
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China
Prior art keywords
display data
account
data
virtual resource
avatar
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CN202210910765.3A
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Chinese (zh)
Inventor
张禄禄
王刚
薛晓雨
李泽宇
李盼
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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Priority to CN202210910765.3A priority Critical patent/CN115314728A/en
Publication of CN115314728A publication Critical patent/CN115314728A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/0482Interaction with lists of selectable items, e.g. menus
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H04N21/2393Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/437Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present disclosure relates to an information presentation method, system, apparatus, electronic device, storage medium and computer program product, the method comprising: in the video live broadcast process, responding to an interaction request aiming at a target virtual resource triggered by a content consumption account, and acquiring first display data of a first virtual image corresponding to a content production account, second display data of a second virtual image corresponding to the content consumption account and third display data of the target virtual resource; generating interactive special effect data based on a prestored interactive special effect display strategy, first display data, second display data and third display data; and displaying and sending live broadcast data stream containing interactive special effect data and video live broadcast data. The live broadcast data stream is used for the content consumption account to perform content consumption on the interactive special effect data and the video live broadcast data. By adopting the method, the interactive display flexibility is provided.

Description

Information display method, system, device, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to an information display method, system, apparatus, electronic device, storage medium, and computer program product.
Background
With the development of the internet live broadcast technology, a local user account can be subjected to video live broadcast through the electronic device where the local user account is located, namely, the local user account is also called a content production account. In the process of live video, a content production account interacts with a user account (also called a content consumption account) watching the live video through a virtual space of the live video.
In the current video live broadcast process, the interaction between the content production account and the content consumption account is usually output and displayed in a virtual space through a preset interaction display effect, for example, a preset video or picture, etc., for example, a virtual resource is given to a local user account by the content consumption account, and the content consumption account is interactively displayed according to the resource display effect corresponding to the virtual resource.
However, in the current video live broadcasting process, the interactive display form between the content production account and the content consumption account is single, and most of the interactive display forms output and display the preset display effect, so that the display flexibility of the interactive display form is poor.
Disclosure of Invention
The present disclosure provides an information display method, system, apparatus, electronic device, storage medium, and computer program product, to at least solve the problems of single interactive display form and poor display flexibility in the related art. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided an information presentation method, which is applied to a client of a content production account, the method including:
in the video live broadcast process, responding to an interaction request aiming at a target virtual resource triggered by a content consumption account, and acquiring first display data of a first virtual image corresponding to a content production account, second display data of a second virtual image corresponding to the content consumption account and third display data of the target virtual resource;
generating interactive special effect data based on a prestored interactive special effect display strategy, the first display data, the second display data and the third display data;
and displaying and sending a live data stream containing the interactive special effect data and the video live data, wherein the live data stream is used for the content consumption account to perform content consumption on the interactive special effect data and the video live data.
In one exemplary embodiment, the avatar contains a plurality of virtual elements, the method further comprising:
displaying an avatar editing page, wherein the avatar editing page comprises an original avatar corresponding to the content production account;
responding to an editing trigger operation aiming at a virtual element in the original virtual image, and displaying a candidate list of the virtual element;
and responding to a trigger operation aiming at a target virtual element in the candidate list, updating the original avatar according to the target virtual element, and obtaining a first avatar corresponding to the content production account.
In one exemplary embodiment, the method further comprises:
displaying an avatar editing page, wherein the avatar editing page comprises an avatar generation option;
responding to the triggering operation aiming at the virtual image generation option, and acquiring a face image of the content production account through a camera device;
and sending the face image to a face recognition server, and receiving a first virtual image generated by the face recognition service based on the face image.
In one exemplary embodiment, the obtaining, in response to an interaction request for a target virtual resource triggered by a content consumption account, first display data of a first avatar corresponding to the content production account, second display data of a second avatar corresponding to the content consumption account, and third display data of the target virtual resource includes:
responding to an interaction request sent by a live broadcast server, and analyzing identification information of a first virtual image corresponding to the content production account, identification information of a second virtual image corresponding to the content consumption account and identification information of a target virtual resource, which are carried in the interaction request;
sending a virtual resource acquisition request to a virtual resource platform, wherein the virtual resource acquisition request carries the identification information of the first virtual image, the identification information of the second virtual image and the identification information of the target virtual resource;
and receiving first display data of the first virtual image, second display data of the second virtual image and third display data of the target virtual resource, which are fed back by the virtual resource platform in response to the virtual resource acquisition request.
In one exemplary embodiment, the generating interactive special effect data based on a pre-stored interactive special effect display policy, the first display data, the second display data, and the third display data includes:
determining a target interaction action corresponding to the target virtual resource according to the corresponding relation between the virtual resource and the interaction action, and acquiring display data of the target interaction action;
and performing special effect rendering based on the display data of the target interaction action, the first display data, the second display data and the third display data to generate interaction special effect data.
In one exemplary embodiment, the method further comprises:
responding to a triggering display operation aiming at a user personal page, and sending a local virtual image acquisition request to the virtual resource platform;
receiving first display data of the first avatar fed back by the virtual resource platform according to the local avatar acquisition request, and displaying the first avatar on the user personal page based on the first display data.
According to a second aspect of the embodiments of the present disclosure, there is provided an information presentation apparatus, which is applied to a client of a content production account, the apparatus further including:
the acquisition unit is configured to respond to an interaction request for a target virtual resource triggered by a content consumption account in a video live broadcast process, and acquire first display data of a first avatar corresponding to the content production account, second display data of a second avatar corresponding to the content consumption account and third display data of the target virtual resource;
the generating unit is configured to execute interactive special effect display strategy, the first display data, the second display data and the third display data which are stored in advance, and generate interactive special effect data;
and the display sending unit is configured to execute display and send a live data stream containing the interactive special effect data and the video live data, and the live data stream is used for the content consumption account to perform content consumption on the interactive special effect data and the video live data.
In one exemplary embodiment, the avatar contains a plurality of virtual elements, the apparatus further comprising:
the first display unit is configured to display an avatar editing page, and the avatar editing page comprises an original avatar corresponding to the content production account;
a display unit configured to perform display of a candidate list of virtual elements in the original avatar in response to an edit trigger operation for the virtual elements;
and the updating unit is configured to execute a triggering operation for a target virtual element in the candidate list, update the original avatar according to the target virtual element, and obtain a first avatar corresponding to the content production account.
In one exemplary embodiment, the apparatus further comprises:
the second display unit is configured to display an avatar editing page, and the avatar editing page comprises avatar generation options;
a unit configured to perform, in response to a trigger operation for an avatar generation option, acquiring, by a camera, a face image of the content production account;
configured to perform sending the face image to a face recognition server and receive a first avatar generated by the face recognition service based on the face image.
In one exemplary embodiment, the obtaining unit further includes:
the analysis subunit is configured to execute an interaction request sent by a live broadcast server, and analyze identification information of a first avatar corresponding to the content production account, identification information of a second avatar corresponding to the content consumption account and identification information of a target virtual resource, wherein the identification information of the first avatar, the identification information of the second avatar and the identification information of the target virtual resource are carried in the interaction request;
a sending subunit, configured to execute sending a virtual resource obtaining request to a virtual resource platform, where the virtual resource obtaining request carries identification information of the first avatar, identification information of the second avatar, and identification information of a target virtual resource;
a receiving subunit configured to perform receiving first presentation data of the first avatar, second presentation data of the second avatar, and third presentation data of the target virtual resource, which are fed back by the virtual resource platform in response to the virtual resource acquisition request.
In one exemplary embodiment, the generating unit further includes:
the determining subunit is configured to execute a target interaction action corresponding to the target virtual resource according to the corresponding relation between the virtual resource and the interaction action, and acquire display data of the target interaction action;
and the generating subunit is configured to perform special effect rendering based on the display data of the target interaction action, the first display data, the second display data and the third display data, and generate interactive special effect data.
In one exemplary embodiment, the apparatus further comprises:
a transmitting unit configured to perform a trigger display operation for a user personal page in response to transmitting a local avatar acquisition request to the virtual resource platform;
a receiving and displaying unit configured to perform receiving first display data of the first avatar fed back by the virtual resource platform for the local avatar acquisition request, and displaying the first avatar on the user private page based on the first display data.
According to a third aspect of the embodiments of the present disclosure, there is provided an information presentation system, the system including:
the client side of the content consumption account is used for sending an interaction instruction aiming at the target virtual resource to the server side;
the server is used for responding to the interaction instruction and sending an interaction request which is triggered by the content consumption account and aims at the target virtual resource to a client of the content production account;
the client side of the content production account is used for responding to an interaction request which is triggered by a content consumption account and aims at the target virtual resource in the video live broadcast process, and acquiring first display data of a first virtual image corresponding to the content production account, second display data of a second virtual image corresponding to the content consumption account and third display data of the target virtual resource; generating interactive special effect data based on a prestored interactive special effect display strategy, the first display data, the second display data and the third display data; and displaying and sending a live data stream containing the interactive special effect data and the live video data, wherein the live data stream is used for the content consumption account to perform content consumption on the interactive special effect data and the live video data.
In one exemplary embodiment, the service end comprises a live broadcast service end and a virtual resource platform; the live broadcast server is further configured to send an interaction request for the target virtual resource to the client of the content production account in response to an interaction instruction for the target virtual resource triggered by the client of the content consumption account, where the interaction request carries identification information of a first avatar corresponding to the content production account, identification information of a second avatar corresponding to the content consumption account, and identification information of the target virtual resource;
the virtual resource platform is used for receiving a virtual resource acquisition request sent by the client side of the content production account in response to the interaction request aiming at the target virtual resource, and feeding back first display data of a first virtual image corresponding to the content production account, second display data of a second virtual image corresponding to the content consumption account and third display data of the target virtual resource to the client side of the content production account based on the virtual resource acquisition request.
According to a fourth aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information presentation method according to any one of the above first aspects.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method according to any one of the first aspect.
According to a sixth aspect of embodiments of the present disclosure, there is provided a computer program product, where the instructions, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method of any one of the above-mentioned first aspects.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
by adopting the method, in the video live broadcasting process, based on the interaction request sent by the live broadcasting server, the resource information of the virtual image of the content production account and the content consumption account and the resource information of the target virtual resource transferred between the content production account and the content consumption account are obtained, and the interaction special effect data is generated, wherein the interaction special effect data comprises the virtual image capable of reflecting the individuation of the content production account and the content consumption account, so that the individuation interaction special effect can be displayed when the live broadcasting data stream comprising the interaction special effect data and the video live broadcasting data is displayed, and the display flexibility is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
Fig. 1 is a flow chart illustrating an information presentation method according to an example embodiment.
Fig. 2 is a flowchart illustrating a step of configuring a first avatar according to an exemplary embodiment.
Fig. 3 is a flowchart illustrating a step of configuring a first avatar according to another exemplary embodiment.
FIG. 4 is a flowchart illustrating steps for obtaining presentation data according to an exemplary embodiment.
FIG. 5 is a flow diagram illustrating the generation of interactive special effects data from presentation data, according to an example embodiment.
Fig. 6 is a flow chart illustrating presentation of a first avatar at a user's private page in accordance with an exemplary embodiment.
FIG. 7 is a block diagram illustrating an information presentation system in accordance with an exemplary embodiment.
FIG. 8 is a block diagram illustrating an information presentation device according to an example embodiment.
FIG. 9 is a block diagram of an electronic device shown in accordance with an example embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
It should be further noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are information and data authorized by the user or sufficiently authorized by each party.
Fig. 1 is a flowchart illustrating an information presentation method according to an exemplary embodiment, where the information presentation method is applied to a client of a content production account (the client of the content production account is referred to as a local client in the present disclosure, and the term is not explained in the following), and the local client is deployed on an electronic device and implemented by a computer program through the electronic device. As shown in fig. 1, specifically, the information presentation method includes the following steps:
in step S110, in the process of live video, in response to an interaction request for the target virtual resource triggered by the content consumption account, first display data of a first avatar corresponding to the content production account, second display data of a second avatar corresponding to the content consumption account, and third display data of the target virtual resource are obtained.
Wherein the first avatar is configured from the content production account, such that the first avatar has a high degree of matching with the content production account, and the first avatar may be governed by the content production account, e.g., the content production account controls the first avatar to exhibit pre-configured interactive actions. Optionally, the first avatar may also be governed by a content consumption account, for example, after the content production account is configured to obtain the first avatar, the first avatar is pushed to the content consumption account for control, and the content consumption account controls the first avatar to display an interaction action, so as to implement interaction between the content production account and the content consumption account. The second avatar is configured by the content consumer, the second avatar having a high degree of matching with the content consumption account. Optionally, the second avatar may be governed by a content consumption account or configured by a content production account, and the display control scene of the first avatar and the second avatar in the embodiment of the present disclosure is not limited.
In implementation, a local user corresponding to a content production account can initiate video live broadcast through a local client, and transmit a video live broadcast address to a live broadcast server, and if other users want to watch the video live broadcast, a long connection relation aiming at the video live broadcast process can be established through the video live broadcast address provided by the live broadcast server, so that a live broadcast data stream of the video live broadcast is obtained, and consumption of the video live broadcast content is realized. In the video live broadcast process, the content production account can be interactively connected with the content consumption account through the video live broadcast content. The content consumption account may establish an interactive relationship with the content production account by transferring virtual resources to the content production account. Therefore, when the content consumption account transmits the target virtual resource to the content production account, the content consumption account triggers an interaction request for the target virtual resource, and the local client responds to the interaction request to acquire first display data of a first avatar corresponding to the content production account, second display data of a second avatar corresponding to the content consumption account, and third display data of the target virtual resource.
In step S120, interactive special effect data is generated based on the prestored interactive special effect display policy, the first display data, the second display data, and the third display data.
In implementation, an interactive special effect display strategy is stored in a local client in advance, and the local client performs special effect rendering on the first display data, the second display data and the third display data based on the interactive special effect display strategy to generate interactive special effect data. The interactive special effect data comprises information of interactive special effect images of a first virtual image, a second virtual image and a target virtual resource, and the interactive special effect data is used for displaying the corresponding interactive special effect images when the content production account and the content consumption account consume the content corresponding to the interactive special effect data.
In step S130, a live data stream including the interactive special effect data and the video live data is displayed and transmitted.
The live broadcast data stream is used for the content consumption account to perform content consumption on the interactive special effect data and the video live broadcast data.
In implementation, a local client generates a live data stream containing interactive special effect data and live video data, then the local client reads the live data stream, and performs output display in a display interface of the local client, and meanwhile, the local client can push the obtained live data stream to a live broadcast server, and performs distribution transmission via a Content Delivery Network (CDN) of the live broadcast server, and pushes the live data stream to clients of Content consumption accounts, and the clients of the Content consumption accounts display live video Content and interactive special effects contained in the live data stream, so as to realize consumption of the live video Content and the interactive special effects by the Content consumption accounts.
In the information display method, in the process of live video, the local client responds to an interaction request for the target virtual resource triggered by the content consumption account, and obtains first display data of a first avatar corresponding to the content production account, second display data of a second avatar corresponding to the content consumption account, and third display data of the target virtual resource. Then, the local client generates interactive special effect data based on the prestored interactive special effect display strategy, the prestored first display data, the prestored second display data and the prestored third display data. The local client displays and sends a live broadcast data stream containing the interactive special effect data and the video live broadcast data, wherein the live broadcast data stream is used for a content consumption account to perform content consumption on the interactive special effect data and the video live broadcast data. By adopting the method, in the video live broadcast process, based on the interaction request sent by the live broadcast server, the resource information of the virtual image of the content production account and the content consumption account and the resource information of the target virtual resource transferred between the content production account and the content consumption account are obtained, and the interaction special effect data is generated, wherein the interaction special effect data comprises the personalized virtual image capable of reflecting the content production account and the content consumption account, so that the personalized interaction special effect can be displayed when the live broadcast data stream comprising the interaction special effect data and the video live broadcast data is displayed, and the display flexibility is improved.
In an exemplary embodiment, each user account corresponds to an avatar for reflecting the characteristics of its own personalized avatar, in order to implement each avatar and personalization, the avatar of different accounts can be pre-configured through the client corresponding to the account, the configuration process of the avatar is illustrated by taking the first avatar corresponding to the content production account as an example, the configuration process of the avatar is similar to that of the avatar of other user accounts, and details are not repeated in the embodiment of the present disclosure. Specifically, as shown in fig. 2, each avatar includes a plurality of virtual elements, and the information displaying method further includes:
in step S201, an avatar editing page is presented.
The virtual image editing page comprises an original virtual image corresponding to the content production account.
In implementation, when the content production account pre-configures the original avatar, the local client displays an avatar editing page in the display interface in response to an operation of editing the original avatar triggered by the content production account. The avatar editing page has an avatar preview area, which can be used to display the original avatar corresponding to the content production account. The original avatar is an initial avatar based on a combination of default virtual elements and initial virtual elements.
In step S202, in response to an editing trigger operation for a virtual element in the original avatar, a candidate list of virtual elements is displayed.
In practice, each avatar contains a plurality of features, such as the face of a person, five sense organs (i.e., eyebrows, eyes, nose, mouth, ears), hair, clothing, accessories, etc., each of which may be represented by a corresponding virtual element. Therefore, the local client responds to the editing triggering operation of the virtual element of a certain characteristic component in the original virtual image, and displays the candidate list of the virtual elements in different display forms corresponding to the characteristic component. For example, for the hair feature in the avatar, a candidate list of virtual elements of a plurality of different hair display forms is displayed in the candidate list of hair, so as to select the display form of the hair feature, for example, the candidate list contains brown wavy hair, black straight hair, blond short hair, and the like.
In step S203, in response to the trigger operation for the target virtual element in the candidate list, the original avatar is updated according to the target virtual element, and the first avatar corresponding to the content production account is obtained.
In implementation, for various virtual elements in different display forms provided in the candidate list, the content production account may select a display form of one of the target virtual elements through the local client, and the local client updates the original avatar based on the target virtual element in response to a trigger operation for the target virtual element in the candidate list, so as to obtain a first avatar corresponding to the updated content production account. The first avatar is highly compatible with the content production account via a local client pre-configuration.
In this embodiment, by providing an editing interface for each virtual element in the avatar, the content production account can customize the avatar itself freely, so that the generated first avatar has high matching with the content production account.
In an exemplary embodiment, an automatic customization function for a face virtual element in an avatar of a user account is further provided, that is, an avatar fitting the face of the user account is generated according to the face information of the user account, which is exemplified by a content production account, as shown in fig. 3, and the information presentation method further includes:
in step S301, an avatar edit page is presented.
The virtual image editing page comprises virtual image generation options. The avatar generation option is used to trigger an avatar that automatically generates a content production account.
In implementation, when the content production account pre-configures the original avatar, the local client displays an avatar editing page in the display interface in response to an operation of editing the original avatar triggered by the content production account.
In step S302, in response to a trigger operation for the avatar generation option, a face image of the content production account is captured by the camera device.
In implementation, the local client starts the camera device in response to the triggering operation of the avatar generation option in the avatar editing page, and the camera device is used for collecting the face image of the content production account. Optionally, the face image may be a front face image acquired under natural light, and the acquisition standard of the face image is not limited in the embodiment of the present disclosure.
In step S303, the face image is sent to a face recognition server, and a first avatar generated by the face recognition server based on the face image is received.
In implementation, the local client sends the acquired face image to a face recognition server, an AI (Artificial Intelligence) recognition algorithm is pre-selected and set in the face recognition server, specifically, for example, a computer vision recognition algorithm and the like, and the face image is recognized and processed by the computer vision recognition algorithm to obtain face feature information, which may include but is not limited to face shape information, face five-sense organ (including size of five sense organs, shape of five sense organs and position information of five sense organs), face skin color information and the like. Then, the face recognition server generates a corresponding first virtual image based on a preset virtual image generation algorithm and face feature information, and the face recognition server sends the generated first virtual image to a local client. The first avatar is an avatar that is highly matched to the content production account.
In this embodiment, the face image of the content production account is acquired by the camera device, so that the face feature information of the face image is recognized by the face recognition server, and the first avatar generated based on the face feature information makes the first avatar received by the client of the content production account highly fit with the face feature of the user of the content production account, and the first avatar has high matching with the content production account.
In an exemplary embodiment, as shown in fig. 4, in step S110, in response to an interaction request for a target virtual resource triggered by a content consumption account, first display data of a first avatar corresponding to the content production account, second display data of a second avatar corresponding to the content consumption account, and third display data of the target virtual resource are obtained, which is specifically implemented by the following steps:
in step S401, in response to the interaction request sent by the live broadcast server, the identification information of the first avatar corresponding to the content production account, the identification information of the second avatar corresponding to the content consumption account, and the identification information of the target virtual resource, which are carried in the interaction request, are analyzed.
In implementation, when a client of a content consumption account sends an interaction instruction for a target virtual resource to a live broadcast server, the live broadcast server generates an interaction request containing identification information based on the interaction instruction. The identification information of the table carried in the interaction request may include, but is not limited to, identification information of a first avatar corresponding to a content production account, identification information of a second avatar corresponding to a content consumption account, and identification information of a target virtual resource. And then, the live broadcast service end sends the interaction request to a local client, and the local client responds to the interaction request aiming at the target virtual resource and analyzes the identification information of the first virtual image corresponding to the content production account, the identification information of the second virtual image corresponding to the content consumption account and the identification information of the target virtual resource, which are carried in the interaction request.
In step S402, a virtual resource acquisition request is sent to the virtual resource platform.
The virtual resource obtaining request carries identification information of the first virtual image, identification information of the second virtual image and identification information of the target virtual resource.
In implementation, the virtual resource platform stores the corresponding relationship between the identification information and the display data of the virtual image in advance. Moreover, the presentation form of the presentation data stored in the virtual resource platform may include, but is not limited to, a map, texture information, a video, and the like, and the form of the presentation data is not limited in the embodiments of the present disclosure. On this basis, the local client sends a virtual resource acquisition request to a virtual resource platform (wherein the virtual resource platform is also a resource middle platform) based on the analyzed virtual images and the identification information of the virtual resources, so as to acquire display data corresponding to the corresponding virtual images and the identification information of the target virtual resources based on the corresponding relationship in the virtual resource platform.
In step S403, first display data of the first avatar, second display data of the second avatar, and third display data of the target virtual resource, which are fed back by the virtual resource platform in response to the virtual resource acquisition request, are received.
In implementation, the local client receives first display data of the first avatar, second display data of the second avatar and third display data of the target virtual resource fed back by the virtual resource platform in response to the virtual resource request.
In this embodiment, the local client acquires the display data of the avatar and the target virtual resource through interaction with the virtual resource platform, and then generates the corresponding avatar and target virtual resource by relying on the display data of the avatar and target virtual resource, thereby improving the flexibility of displaying the avatar.
In an exemplary embodiment, as shown in fig. 5, in step S120, a specific processing procedure for generating interactive special effect data based on a pre-stored interactive special effect display policy, first display data, second display data, and third display data includes the following steps:
in step S501, a target interaction action corresponding to the target virtual resource is determined according to the corresponding relationship between the virtual resource and the interaction action, and display data of the target interaction action is obtained.
In implementation, matching strategies for the corresponding relations between different virtual resources and interactive actions are stored in the local client in advance, further, based on the matching strategies for the corresponding relations, the local client determines a target interactive action corresponding to a target virtual resource, and then display data of the target interactive action are obtained.
Optionally, the live broadcast server stores a matching policy for a corresponding relationship between a virtual resource and an interactive action in advance, and then, after receiving an interactive instruction for a target virtual resource sent by a client of a content consumption account, based on information of the target virtual resource carried in the interactive instruction, the live broadcast server may determine the target interactive action corresponding to the target virtual resource based on the matching policy, and then, send the determined information of the target interactive action corresponding to the target virtual resource to a local client, and obtain display data of the target interactive action from a virtual resource platform by the local client based on the information of the target interactive action. Therefore, the execution body of the matching logic of the target interaction action is not limited in the embodiment of the present disclosure, and may be specifically set according to the actual business requirements.
In step S502, special effect rendering is performed based on the display data of the target interaction action, the first display data, the second display data, and the third display data, so as to generate interaction special effect data.
In implementation, a special effect rendering engine is preset in a local client, and special effect rendering processing is performed on display data, first display data, second display data and third display data of a target interaction action through a special effect rendering model in the special effect rendering engine to obtain interaction special effect data. The special effect rendering engine may be a 3D (Dimensions) special effect rendering engine.
In the embodiment, the interactive feature data is rendered at the local client side of the content production account, the processing pressure of the server side is reduced, meanwhile, the local account side performs special effect rendering on the customized first display data, the customized second display data and the customized third display data, the generated interactive special effect data can realize individual display of the content production account and the content consumption client side which initiates the virtual resource interactive request, and the display flexibility is improved.
In an exemplary embodiment, in addition to the interactive application in the video live broadcast process, the avatar corresponding to each user account may be displayed on the user personal homepage of each user account, so as to increase the personalization of the user account personal homepage. Specifically, for example, taking the content production account as an example, as shown in fig. 6, the information presentation method further includes:
in step S601, in response to a trigger display operation for the user private page, a local avatar acquisition request is sent to the virtual resource platform.
In implementation, when a content production account needs to enter a user personal page, a user corresponding to the content production account triggers and displays the user personal page, and a local client sends a local avatar acquisition request to a virtual resource platform in response to a triggering display operation for the user personal page, wherein the avatar acquisition request is used for instructing the virtual resource platform to respond to the local avatar acquisition request and feed back first display data of a first avatar corresponding to the local content production account.
In step S602, first display data of the first avatar, which is requested to be fed back by the virtual resource platform for the local avatar, is received, and the first avatar is displayed on the user personal page based on the first display data.
In implementation, the local client receives first display data of a first virtual resource, which is obtained by the virtual resource platform and fed back by the request aiming at the local virtual image. Then, the local client performs special effect rendering in a preset special effect rendering engine based on the first display data to obtain a first virtual image corresponding to the first display data, and outputs and displays the first virtual image in the user personal page while displaying the user personal page.
In the embodiment, the first avatar corresponding to the content production account is displayed on the user personal page of the content production account, so that the personalization of the user personal page of the content production account is improved, and the display flexibility of the avatar is improved.
In one embodiment, as shown in FIG. 7, there is provided an information presentation system 700 comprising: a client 710 of a content consumption account, a server 720, and a client 730 of a content production account; wherein,
the client 710 of the content consumption account is used for sending an interaction instruction aiming at the target virtual resource to the live broadcast server;
the server 720 is used for responding to the interaction instruction and sending an interaction request which is triggered by the content consumption account and aims at the target virtual resource to the client of the content production account;
the client 730 of the content production account is used for responding to an interaction request aiming at the target virtual resource triggered by the content consumption account in the video live broadcast process, and acquiring first display data of a first virtual image corresponding to the content production account, second display data of a second virtual image corresponding to the content consumption account and third display data of the target virtual resource; the first virtual image is configured by a content production account; the second avatar is configured by the content consumer; generating interactive special effect data based on a prestored interactive special effect display strategy, first display data, second display data and third display data; and displaying and sending a live data stream containing the interactive special effect data and the live video data, wherein the live data stream is used for a content consumption account to perform content consumption on the interactive special effect data and the live video data.
In one embodiment, the server includes a live broadcast server and a virtual resource platform, the live broadcast server is further configured to send an interaction request for the target virtual resource to the client of the content production account in response to an interaction instruction for the target virtual resource triggered by the client of the content consumption account, and the interaction request carries identification information of a first avatar corresponding to the content production account, identification information of a second avatar corresponding to the content consumption account, and identification information of the target virtual resource;
and the virtual resource platform is used for receiving a virtual resource acquisition request sent by the client of the content production account in response to the interaction request aiming at the target virtual resource, and feeding back first display data of a first virtual image corresponding to the content production account, second display data of a second virtual image corresponding to the content consumption account and third display data of the target virtual resource to the client of the content production account based on the virtual resource acquisition request.
It should be understood that although the various steps in the flowcharts of fig. 1-6 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 1-6 may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed in turn or alternately with other steps or at least some of the other steps.
It is understood that the same/similar parts between the embodiments of the method described above in this specification can be referred to each other, and each embodiment focuses on the differences from the other embodiments, and it is sufficient that the relevant points are referred to the descriptions of the other method embodiments.
FIG. 8 is a block diagram illustrating an information presentation device according to an example embodiment. Referring to fig. 8, the apparatus 800 includes an acquisition unit 801, a generation unit 802, and a presentation transmission unit 803.
The obtaining unit 801 is configured to perform, in a live video broadcast process, in response to an interaction request for a target virtual resource triggered by a content consumption account, obtaining first display data of a first avatar corresponding to a content production account, second display data of a second avatar corresponding to the content consumption account, and third display data of the target virtual resource; the first virtual image is configured by a content production account; the second avatar is configured by the content consumer.
The generating unit 802 is configured to execute generating interactive special effect data based on a pre-stored interactive special effect display policy, first display data, second display data, and third display data.
The presentation sending unit 803 is configured to perform a presentation and send a live data stream including interactive special effect data and video live data. The live broadcast data stream is used for the content consumption account to perform content consumption on the interactive special effect data and the video live broadcast data.
In an exemplary embodiment, the avatar contains a plurality of virtual elements, the apparatus 800 further comprising:
the first display unit is configured to display an avatar editing page, and the avatar editing page comprises an original avatar corresponding to the content production account;
a display unit configured to perform a candidate list of virtual elements in response to an editing trigger operation for the virtual elements in the original avatar;
and the updating unit is configured to execute a triggering operation for the target virtual elements in the candidate list, update the original virtual image according to the target virtual elements and obtain a first virtual image corresponding to the content production account.
In an exemplary embodiment, the apparatus 800 further comprises:
the second display unit is configured to display an avatar editing page, and the avatar editing page comprises avatar generation options;
a unit configured to perform, in response to a trigger operation for the avatar generation option, acquiring, by a camera, a face image of a content production account;
is configured to perform sending the face image to a face recognition server and receive a first avatar generated by the face recognition server based on the face image.
In an exemplary embodiment, the obtaining unit 801 further includes:
the analysis subunit is configured to execute an interaction request sent by a live broadcast server, and analyze identification information of a first avatar corresponding to a content production account, identification information of a second avatar corresponding to a content consumption account and identification information of a target virtual resource, wherein the identification information of the first avatar corresponds to the content production account and the identification information of the target virtual resource are carried in the interaction request;
the virtual resource acquisition unit is configured to execute the sending of a virtual resource acquisition request to a virtual resource platform, wherein the virtual resource acquisition request carries the identification information of the first virtual image, the identification information of the second virtual image and the identification information of the target virtual resource;
and the receiving subunit is configured to execute receiving of the first display data of the first avatar, the second display data of the second avatar and the third display data of the target virtual resource, which are fed back by the virtual resource platform in response to the virtual resource acquisition request.
In an exemplary embodiment, the generating unit 802 further includes:
the determining subunit is configured to execute a target interaction action corresponding to the target virtual resource according to the corresponding relation between the virtual resource and the interaction action, and acquire display data of the target interaction action;
and the generating subunit is configured to perform special effect rendering on the display data, the first display data, the second display data and the third display data based on the target interaction action to generate interaction special effect data.
In one exemplary embodiment, the apparatus 800 further comprises:
a transmitting unit configured to perform a trigger display operation for a user private page in response to transmitting a local avatar acquisition request to a virtual resource platform;
and the receiving and displaying unit is configured to execute the steps of receiving first display data of the first avatar, which is fed back by the virtual resource platform according to the local avatar acquisition request, and displaying the first avatar on the personal page of the user based on the first display data.
With regard to the apparatus in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.
Fig. 9 is a block diagram illustrating an electronic device 900 for use in a method of presenting information, according to an example embodiment. For example, the electronic device 900 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a gaming console, a tablet device, a medical device, a fitness device, a personal digital assistant, and so forth.
Referring to fig. 9, electronic device 900 may include one or more of the following components: processing component 902, memory 904, power component 906, multimedia component 908, audio component 910, input/output (I/O) interface 912, sensor component 914, and communication component 916.
The processing component 902 generally controls overall operation of the electronic device 900, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 902 may include one or more processors 920 to execute instructions to perform all or a portion of the steps of the methods described above. Further, processing component 902 can include one or more modules that facilitate interaction between processing component 902 and other components. For example, the processing component 902 can include a multimedia module to facilitate interaction between the multimedia component 908 and the processing component 902.
The memory 904 is configured to store various types of data to support operation at the electronic device 900. Examples of such data include instructions for any application or method operating on the electronic device 900, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 904 may be implemented by any type or combination of volatile or non-volatile storage devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk, optical disk, or graphene memory.
The power supply component 906 provides power to the various components of the electronic device 900. The power components 906 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the electronic device 900.
The multimedia components 908 include a screen providing an output interface between the electronic device 900 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 908 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the electronic device 900 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 910 is configured to output and/or input audio signals. For example, the audio component 910 includes a Microphone (MIC) configured to receive external audio signals when the electronic device 900 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 904 or transmitted via the communication component 916. In some embodiments, audio component 910 also includes a speaker for outputting audio signals.
The I/O interface 912 provides an interface between the processing component 902 and a peripheral interface module, which may be a keyboard, click wheel, button, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor component 914 includes one or more sensors for providing status evaluations of various aspects of the electronic device 900. For example, the sensor component 914 can detect an open/closed state of the electronic device 900, the relative positioning of components, such as a display and keypad of the electronic device 900, the sensor component 914 can also detect a change in position of the electronic device 900 or components of the electronic device 900, the presence or absence of user contact with the electronic device 900, orientation or acceleration/deceleration of the device 900, and a change in temperature of the electronic device 900. The sensor assembly 914 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. The sensor assembly 914 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor component 914 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 916 is configured to facilitate wired or wireless communication between the electronic device 900 and other devices. The electronic device 900 may access a wireless network based on a communication standard, such as WiFi, an operator network (such as 2G, 3G, 4G, or 5G), or a combination thereof. In an exemplary embodiment, the communication component 916 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 916 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the electronic device 900 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as the memory 904 comprising instructions, executable by the processor 920 of the electronic device 900 to perform the above-described method is also provided. For example, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
In an exemplary embodiment, a computer program product is also provided, which includes instructions executable by the processor 920 of the electronic device 900 to perform the above-described method.
It should be noted that the descriptions of the above-mentioned apparatus, the electronic device, the computer-readable storage medium, the computer program product, and the like according to the method embodiments may also include other embodiments, and specific implementations may refer to the descriptions of the related method embodiments, which are not described in detail herein.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice in the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (12)

1. An information presentation method is applied to a client side of a content production account, and the method comprises the following steps:
in the video live broadcasting process, responding to an interaction request aiming at a target virtual resource and triggered by a content consumption account, and acquiring first display data of a first virtual image corresponding to a content production account, second display data of a second virtual image corresponding to the content consumption account and third display data of the target virtual resource;
generating interactive special effect data based on a prestored interactive special effect display strategy, the first display data, the second display data and the third display data;
and displaying and sending a live data stream containing the interactive special effect data and the live video data, wherein the live data stream is used for the content consumption account to perform content consumption on the interactive special effect data and the live video data.
2. The information display method according to claim 1, wherein the avatar contains a plurality of virtual elements, and before acquiring first display data of a first avatar corresponding to the content production account, second display data of a second avatar corresponding to the content consumption account, and third display data of a target virtual resource in response to an interaction request for the target virtual resource triggered by the content consumption account, the method further comprises:
displaying an avatar editing page, wherein the avatar editing page comprises an original avatar corresponding to the content production account;
responding to an editing trigger operation aiming at a virtual element in the original virtual image, and displaying a candidate list of the virtual element;
and responding to the triggering operation aiming at the target virtual element in the candidate list, updating the original virtual image according to the target virtual element, and obtaining a first virtual image corresponding to the content production account.
3. The information display method according to claim 1, wherein before acquiring the first display data of the first avatar corresponding to the content production account, the second display data of the second avatar corresponding to the content consumption account, and the third display data of the target virtual resource in response to the interaction request for the target virtual resource triggered by the content consumption account, the method further comprises:
displaying an avatar editing page, wherein the avatar editing page comprises avatar generation options;
responding to the triggering operation aiming at the virtual image generation option, and acquiring a face image of the content production account through a camera device;
and sending the face image to a face recognition server, and receiving a first virtual image generated by the face recognition server based on the face image.
4. The information display method according to claim 1, wherein the obtaining, in response to an interaction request for a target virtual resource triggered by a content consumption account, first display data of a first avatar corresponding to the content production account, second display data of a second avatar corresponding to the content consumption account, and third display data of the target virtual resource comprises:
responding to an interaction request sent by a live broadcast server, and analyzing identification information of a first virtual image corresponding to the content production account, identification information of a second virtual image corresponding to the content consumption account and identification information of a target virtual resource, which are carried in the interaction request;
sending a virtual resource acquisition request to a virtual resource platform, wherein the virtual resource acquisition request carries the identification information of the first virtual image, the identification information of the second virtual image and the identification information of the target virtual resource;
and receiving first display data of the first virtual image, second display data of the second virtual image and third display data of the target virtual resource, which are fed back by the virtual resource platform in response to the virtual resource acquisition request.
5. The information display method according to claim 1, wherein the generating interactive special effect data based on a pre-stored interactive special effect display policy, the first display data, the second display data, and the third display data includes:
determining a target interaction action corresponding to the target virtual resource according to the corresponding relation between the virtual resource and the interaction action, and acquiring display data of the target interaction action;
and performing special effect rendering based on the display data of the target interaction action, the first display data, the second display data and the third display data to generate interaction special effect data.
6. The information presentation method of claim 1, further comprising:
responding to a triggering display operation aiming at a user personal page, and sending a local virtual image acquisition request to the virtual resource platform;
and receiving first display data of the first virtual image fed back by the virtual resource platform aiming at the local virtual image acquisition request, and displaying the first virtual image on the user personal page based on the first display data.
7. An information presentation system, the system comprising:
the client side of the content consumption account is used for sending an interaction instruction aiming at the target virtual resource to the server side;
the server is used for responding to the interaction instruction and sending an interaction request which is triggered by the content consumption account and aims at the target virtual resource to a client of the content production account;
the client side of the content production account is used for responding to an interaction request which is triggered by a content consumption account and aims at the target virtual resource in the video live broadcast process, and acquiring first display data of a first virtual image corresponding to the content production account, second display data of a second virtual image corresponding to the content consumption account and third display data of the target virtual resource; generating interactive special effect data based on a prestored interactive special effect display strategy, the first display data, the second display data and the third display data; and displaying and sending a live data stream containing the interactive special effect data and the video live data, wherein the live data stream is used for the content consumption account to perform content consumption on the interactive special effect data and the video live data.
8. The information presentation system of claim 7, wherein the server comprises a live server and a virtual resource platform; the live broadcast server is further configured to send an interaction request for the target virtual resource to the client of the content production account in response to an interaction instruction for the target virtual resource triggered by the client of the content consumption account, where the interaction request carries identification information of a first avatar corresponding to the content production account, identification information of a second avatar corresponding to the content consumption account, and identification information of the target virtual resource;
the virtual resource platform is used for receiving a virtual resource acquisition request sent by the client side of the content production account in response to the interaction request aiming at the target virtual resource, and feeding back first display data of a first virtual image corresponding to the content production account, second display data of a second virtual image corresponding to the content consumption account and third display data of the target virtual resource to the client side of the content production account based on the virtual resource acquisition request.
9. An information presentation device, wherein the device is applied to a client of a content production account, the device comprises:
the acquisition unit is configured to respond to an interaction request for a target virtual resource triggered by a content consumption account in a video live broadcast process, and acquire first display data of a first avatar corresponding to the content production account, second display data of a second avatar corresponding to the content consumption account and third display data of the target virtual resource;
the generating unit is configured to execute interactive special effect displaying strategy, the first displaying data, the second displaying data and the third displaying data which are stored in advance to generate interactive special effect data;
and the display sending unit is configured to perform display and send a live data stream containing the interactive special effect data and the live video data, and the live data stream is used for the content consumption account to perform content consumption on the interactive special effect data and the live video data.
10. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information presentation method of any one of claims 1 to 6.
11. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method of any one of claims 1 to 6.
12. A computer program product comprising instructions which, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method of any one of claims 1 to 6.
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