CN115271822A

CN115271822A - Promotion information delivery method and device

Info

Publication number: CN115271822A
Application number: CN202210958524.6A
Authority: CN
Inventors: 陈梅; 周金龙
Original assignee: Changsha Developer Technology Co ltd; Beijing Innovation Lezhi Network Technology Co ltd
Current assignee: Changsha Developer Technology Co ltd; Beijing Innovation Lezhi Network Technology Co ltd
Priority date: 2022-08-11
Filing date: 2022-08-11
Publication date: 2022-11-01
Anticipated expiration: 2042-08-11
Also published as: CN115271822B

Abstract

The invention discloses a method and a device for putting promotion information. Meanwhile, because the promotion information corresponding to the secondary search terms is released in a hyperlink mode instead of being directly implanted into the secondary page in a picture mode and the like, the display area of the secondary page does not need to be occupied additionally, the original typesetting of the target article does not need to be changed, and the advertisement is displayed to the user friendly, so that the user can purchase the corresponding commodity through the advertisement link quickly.

Description

Promotion information delivery method and device

Technical Field

The invention relates to the technical field of popularization information release, in particular to a popularization information release method and device.

Background

With the development of the internet, the internet technology is integrated in all aspects of people's life, so the offline advertisement putting mode of the traditional advertisement (i.e. promotion information) has evolved into the online advertisement putting mode. In this mode, a server providing an information search service provides a searcher with search results related to a keyword in response to the keyword input by the searcher through a search engine. Meanwhile, in order to meet the popularization requirement of advertisers, fixed positions are reserved on a display interface of search results, and the fixed positions are used for putting (namely displaying) advertisements. The second category is the advertisement putting mode based on article contents, such as the mode used by network communities like search fox, CSDN, etc. In this mode, the corresponding advertisements are generally matched according to keywords of the titles or abstracts of the articles, and the advertisements are directly put (i.e., displayed) on the article page, so that the user can see the advertisements as long as he enters the article page.

With the increase of time for using mobile terminals such as mobile phones, reading behaviors of people gradually shift from offline to online, and particularly, interesting articles are read in interested network communities. The inventor researches and discovers that the existing advertisement putting mode based on article contents has the problem of low matching precision, and the specific expression is that a user tries to search answers in a network community when encountering problems, the prior art only matches corresponding advertisements according to keywords extracted from titles or abstracts of articles, but matches the corresponding advertisements by using not only titles or abstracts of the articles but also keywords of full-text of the articles when a search engine provided in the network community matches the articles, obviously, the advertisements matched according to the keywords extracted from the titles or abstracts of the articles are not the contents (namely, the contents corresponding to the answers) of the articles but also the titles or abstracts of the articles (the titles or abstracts of the articles generally correspond to the problems to be solved by the user), so that the advertisements matched according to the keywords extracted from the titles or abstracts of the articles are not the contents which the user is interested in reading the articles, and the matching precision is low.

Disclosure of Invention

The present invention is directed to solve at least one of the technical problems in the prior art, and provides a method and an apparatus for delivering promotional information, which can more accurately match the promotional information concerned by a user from a plurality of articles and display the advertisement to the user in a friendly manner, so that the user can quickly purchase a corresponding product through the advertisement link.

In a first aspect, a method for delivering promotion information is provided, which is applied to a server, and the method includes:

receiving a secondary search request; the second-level search request is a request generated by a client in response to a second-level search word input by a user in a second-level search box of a second-level page, the second-level page is used for displaying a target article, and the second-level search request comprises the second-level search word and an article ID of the target article; the secondary search word is used for triggering the client to display the secondary search word in the target article in a secondary page in a preset display mode;

acquiring second-level popularization information matched with the second-level search words based on a popularization matching algorithm and generating a popularization page; the promotion page is used for displaying the secondary promotion information and/or the commodity purchasing link corresponding to the secondary promotion information;

adding hyperlinks to secondary search terms in the target article corresponding to the article ID to obtain an updated target article; the hyperlink points to the promotional page;

returning the updated target article to the client side so that the client side can display the updated target article in a secondary page; and after receiving the updated target article, the client displays the second-level search terms in the updated target article in the second-level page in the preset display mode.

In a second aspect, there is provided a computer program product comprising computer program/instructions, characterized in that the computer program/instructions, when executed by a processor, implement the steps of the promotional information delivery method according to any of the embodiments of the first aspect of the invention.

In a third aspect, the present invention provides an electronic device comprising: a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the promotion information delivery method according to any one of the embodiments of the first aspect of the invention when executing the program.

In a fourth aspect, the present invention provides a computer-readable storage medium storing computer-executable instructions for causing a computer to perform the promotion information delivery method according to any one of the embodiments of the first aspect of the present invention.

Compared with the prior art, the promotion information delivery method and the device provided by the invention at least have the following beneficial effects:

in the method, if the user searches the secondary search box for the content related to the handwriting pen for rapid positioning reading, the user can be considered to be interested in the pen solution, and the content concerned by the user can be considered to be the handwriting pen, so that the user only needs to put popularization information of the handwriting pen in the secondary page. It should be further noted that, in this embodiment, because the promotion information corresponding to the secondary search term is delivered in the form of a hyperlink, rather than being directly implanted into the secondary page in the form of a picture or the like, the promotion information does not need to occupy an additional display area of the secondary page, and does not need to change an original typesetting of the target article, and the advertisement is displayed to the user friendly, so that the user can purchase the corresponding product quickly through the advertisement link.

Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.

Drawings

The invention is further described below with reference to the accompanying drawings and examples;

fig. 1 is an application environment diagram of a promotional information delivery method in an embodiment.

Fig. 2 is a flowchart illustrating a method for delivering promotion information in an embodiment.

Fig. 3 is a flowchart illustrating a method for delivering promotion information in one embodiment.

Fig. 4 is a flowchart illustrating a method for delivering promotion information in one embodiment.

Fig. 5 is a flowchart illustrating a method for delivering promotion information in one embodiment.

Fig. 6 is a flowchart illustrating a method for delivering promotion information in one embodiment.

Fig. 7 is a flowchart illustrating a method for delivering promotional information in an embodiment.

Fig. 8 is a flowchart illustrating a method for delivering promotion information in one embodiment.

Fig. 9 is a schematic diagram illustrating a search result displayed on a first-level page of a web community APP in the prior art.

Fig. 10 is a schematic diagram illustrating a target article displayed on a secondary page of a web community APP in the prior art.

FIG. 11 is a block diagram of a computer device in one embodiment.

Reference numerals are as follows:

110. a client; 111. a first-level page; 112. a first-level search box; 113. a secondary page; 114. a secondary search box; 115. a first-level promotion information display area; 120. and (4) a server.

Detailed Description

Reference will now be made in detail to the present embodiments of the present invention, preferred embodiments of which are illustrated in the accompanying drawings, wherein the drawings are provided for the purpose of visually supplementing the description in the specification and so forth, and which are not intended to limit the scope of the invention.

Before describing the embodiments of the present invention in detail, it is necessary to further explain the background of the invention:

the inventor finds that with the increase of time for people to use mobile terminals such as mobile phones, the reading behavior of people gradually shifts from offline to online, and particularly, the people read interesting articles in the interested network community. The inventor researches and discovers that the existing advertisement putting mode based on article contents has the problem of low matching precision, and the specific expression is that a user tries to search answers in a network community when encountering problems, the prior art only matches corresponding advertisements according to keywords extracted from titles or abstracts of articles, and when a search engine provided in the network community matches the articles, the matching is not only performed according to the titles or abstracts of the articles but also performed according to keywords in the full text of the articles, so that obviously, the advertisements matched according to the keywords extracted from the titles or abstracts of the articles are not the contents which are interesting when the user reads the articles, and the matching precision is low.

It should be noted that pad in the following text refers to the commodity name of xx tablet computers, and pen refers to the commodity name of the stylus pen matching pad.

For example, a user using a pad wants to learn drawing on the pad, who enters "pad draw convenient" in the search box of the CSDN application, resulting in a scene graph as shown in fig. 9, where the first article is entitled "drawing software — padpro drawing software Procreate zero base course". In the prior art, generally, "pad" (i.e. a product name) in a title is extracted as a keyword or a keyword "pad" input by a user in a search engine is used as a first keyword to match a second keyword selected by an advertiser, if the second keyword selected by the advertiser of a certain online store includes "pad", the two keywords are considered to be matched, and then advertisement materials (such as a pad publicity picture, and when the user clicks the publicity picture, an application program is triggered to jump to a shopping page for selling the pad) about the pad provided by the advertiser are displayed in the article page. However, considering that the purpose of searching for an article in the network community by the user is generally to solve a certain problem encountered by the user, the first keyword used for the search is generally a commodity that the user already owns or a problem that exists, for example, the user already owns the pad, and a solution corresponding to the problem (drawing convenience) proposed by the user should be implemented by a peripheral commodity (such as a handwriting pen, drawing software) of the pad, such as "match XX brand pen (second generation) and bluetooth linked keyboard for shortcut key operation" mentioned in the specific content of the article shown in fig. 10, obviously, compared to the pad, pen is a product that should be recommended to the user, the probability of buying pen by the user is much greater than pad, and it is known that the problem of low precision exists in the prior art in the manner of matching the advertisement content only by the keyword extracted by title.

For the above problems, the solution that is originally easily conceived is to place advertisements on the article page for all the commodities related to the article content, obviously, the matching accuracy of this method is lower, and for the mobile terminal, the screen is not large, the area capable of displaying the article content is originally small, and if advertisements are displayed for all the commodities related to the article, the article page layout is crowded, which affects the reading experience of the user.

The inventor has studied that since the text content has much more characters than the title or abstract, when trying to match the advertisement with the article content, there is a case where one article matches many advertisements (products), so the inventor defines the problem to be solved at present as how to match the advertisement (i.e. product) that best fits the user's intention from the article content, i.e. how to more accurately match the advertisement (i.e. product) concerned by the user from the article with a lot of contents and display the advertisement friend to the user, so that the user can quickly purchase the corresponding product through the advertisement link. Through searching in the prior art, the methods for matching advertisements (or commodities) through article contents in the prior art are few, and cannot provide technical suggestions for solving the problems encountered by the inventor. For example, in chinese patent publication No. CN110325986B and taiwan patent publication No. TWI611362B, these prior arts all select an advertisement to be finally delivered on an article page by calculating similarity of texts between article contents and an advertisement to be delivered, but these prior arts still match the article contents as a whole with each commodity to be delivered, and a matching result thereof cannot accurately fit an intention of a user, and a problem of low matching accuracy still exists.

Based on the above, the inventor provides a method and a device for delivering promotion information, which can more accurately match promotion information concerned by a user from articles with various contents and display the advertisements to the user friendly, so that the user can purchase corresponding commodities quickly through the advertisement link.

Fig. 1 is an application environment diagram of a promotional information delivery method in an embodiment. Referring to fig. 1, the popularization information delivery method is applied to a popularization information delivery system. The promotional information delivery system includes a client 110 and a server 120. Client 110 and server 120 are connected by a network. The client 110 may specifically be a mobile terminal, and the mobile terminal may specifically be at least one of a mobile phone, a tablet computer, and the like. The server 120 may be implemented as a stand-alone server 120 or as a server cluster of multiple servers 120.

In the following, the method for delivering promotion information provided by the embodiment of the present invention will be described and explained in detail through several specific embodiments.

In one embodiment, as shown in FIG. 2, a method of promotional information delivery is provided. The embodiment is mainly illustrated by applying the method to computer equipment. The computer device may specifically be the server 120 in fig. 1 described above.

Referring to fig. 1, 2 and 3, the promotion information delivery method is applied to the server 120, and specifically includes the following steps:

step S201, receiving a primary search request; the primary search request is a request generated by the client 110 in response to a primary search term input by a user in a primary search box 112 of a primary page 111, and the primary search request includes the primary search term.

In step S201, after the user opens the web community APP on the client 110, the user immediately enters the primary page 111, and as shown in fig. 1, the user inputs a primary search term to be searched in the primary search box 112 in the primary page 111. Generally speaking, the primary search term is a description of a problem to be solved by a user, and as shown in fig. 1, the problem to be solved by the user is how to draw a convenient pad, so the primary search term input by the user is "convenient for drawing a pad", and after the user finishes inputting, pressing an enter key on a keyboard can trigger the client 110 to generate a primary search request and send the primary search request to the server 120. It is understood that a trigger control may also be disposed at the right side of the primary search box 112 for triggering the client 110 to generate and transmit the primary search request to the server 120 in response to a touch of the user.

And S202, acquiring primary popularization information matched with the primary search word based on a popularization matching algorithm.

It can be understood that, in step S202, the promotion matching algorithm is specifically a text matching algorithm, in this embodiment, a promotion keyword set is preset by the network community, and the advertiser may purchase corresponding keywords in the promotion keyword set according to the content of the product sold by the advertiser, and if the promotion keyword set includes 5 keywords such as { handwriting pen, pad, pen, tablet computer }, the advertiser selling pad may purchase two keywords of "pad" and "tablet computer", and after performing word segmentation on the first-level search word, three words of "pad", "drawing", and "convenience" are obtained, and the three words are matched with each keyword in the promotion keyword set to match with the first-level promotion information corresponding to the advertiser selling pad. It should be noted that the first-level promotion information may be a material such as a promotion picture or a promotion text made in advance by an advertiser.

Step S203, based on the article matching algorithm, obtaining an article list matched with the primary search term and returning the article list to the client 110, so that the client 110 displays the article list in the primary page 111.

It can be understood that, in step S203, the article matching algorithm is specifically a text matching algorithm, and the specific operation process is to perform word segmentation on the first-level search word input by the user into the first-level search box 112, as shown in fig. 1, the word segmentation of the pad still obtains one word of the pad, the word segmentation is convenient for drawing, a drawing and two words are convenient for drawing, the three words are then used for matching with the article in the database, and if two or more of the three words exist in the title or content of the article at the same time, the article is added into the article list matched with the first-level search word, so as to obtain the article matched with the first-level search word.

Step S204, receiving an article pushing request; the article pushing request is a request generated by the client 110 in response to a first triggering operation of a user on any article link in the chapter list in the primary page 111.

In step S204, the user sees the article list shown in fig. 1 through the primary page 111 on the client 110, where any article link in the article list corresponds to an article matching the primary search term, and any click (i.e., a first trigger operation) by the user on an article causes the client 110 to generate an article push request and send the article push request to the server 120.

Step S205, in response to the received article pushing request, returns the first-level promotion information and the target article corresponding to the article pushing request to the client 110, so that the client 110 displays the target article and the first-level promotion information in a second-level page 113.

In step S205, after receiving the article pushing request, the server 120 returns the first-level promotion information and the target article corresponding to the article pushing request to the client 110, and the web community APP of the client 110 loads and displays the received first-level promotion information and the received target article on the second-level page 113. As shown in fig. 1, in the secondary page 113 of the client 110, the user can read the content of the target article, and the primary promotion information display area 115 in the secondary page 113 displays primary promotion information, that is, materials such as promotion pictures or promotion texts that are made in advance by the advertiser. It can be understood that when the user clicks the first-level promotion information display area 115, the web community APP may jump to a webpage linked in advance in the area, such as an online store of an advertiser, so as to facilitate the user to purchase a product.

Considering that users all have a search that they have a need to do, in steps S201 to S205 of this embodiment, the popularization information matched with the first-level search term is put into the article read by the user according to the first-level search term input by the user, so that compared with the prior art in which the popularization information is matched only according to the article title or abstract, the popularization information has higher matching accuracy.

Step S206, receiving a secondary search request; the secondary search request is a request generated by the client 110 in response to a secondary search word input by a user in a secondary search box 114 of a secondary page 113, where the secondary page 113 is used to display a target article, and the secondary search request includes the secondary search word and an article ID of the target article; the secondary search term is used to trigger the client 110 to display the secondary search term in the target article in a preset display manner in a secondary page 113.

In step S206, the user reads the content of the target article in the secondary page 113, and as shown in fig. 1, the user finds that the stylus may be content that can help solve the problem, so that the user inputs "stylus" in the secondary search box 114 and wants to view all descriptions about the stylus in the target article. As shown in fig. 1, after a user searches for a "handwriting pen" (i.e., a second-level search term) in a second-level page 113, a web community APP on a client 110 highlights characters corresponding to all the "handwriting pens" in the second-level page 113 in a highlighted manner (i.e., a preset display manner), so that the user can focus on the attention of the user. And two additional brackets shaped controls to the right of the secondary search box 114 through which the user can sequentially find secondary search terms down or up in the secondary page 113. It is noted that the highlighted display mode is realized when the web community APP triggers a search by using the secondary search box 114 (for example, the enter key can be pressed after the secondary search box 114 inputs the secondary search word to trigger the search), and does not need to rely on the response of the server 120, which belongs to the function that can be realized without networking. At the same time that the search is triggered, a secondary search request is also generated and sent to server 120.

Step S207, acquiring second-level popularization information matched with the second-level search terms based on a popularization matching algorithm, and generating a popularization page; the promotion page is used for displaying the second-level promotion information and/or the commodity purchasing link corresponding to the second-level promotion information.

In step S207, the promotion matching algorithm is specifically a text matching algorithm, in this embodiment, a network community sets a promotion keyword set in advance, and an advertiser may purchase corresponding keywords in the promotion keyword set according to the content of the product sold by the advertiser, and if the promotion keyword set includes 5 keywords such as { stylus pen, pad, pen, tablet computer }, the advertiser selling pen may purchase two keywords "pen" and "stylus pen", and when the secondary search term is "stylus pen", the "stylus pen" is matched with each keyword in the promotion keyword set, and the secondary promotion information corresponding to the advertiser selling pen is matched. It is worth noting that the secondary promotion information can be materials such as promotion pictures or promotion characters and the like which are made in advance by an advertiser. Meanwhile, the server 120 generates a promotion page for displaying the secondary promotion information and/or the goods purchase link corresponding to the secondary promotion information.

Step S208, adding hyperlinks to secondary search terms in the target article corresponding to the article ID to obtain an updated target article; the hyperlink points to the promotional page.

Step S209, returning the updated target article to the client 110, so that the client 110 displays the updated target article in the secondary page 113; after receiving the updated target article, the client 110 displays the second-level search terms in the updated target article in the second-level page 113 in the preset display manner.

Specifically, the secondary search term input by the stylus pen for the user is a stylus pen, as shown in fig. 1, when the client 110 receives the updated target article and detects that the user pulls up the secondary page 113 to perform a page turning operation, the client 110 refreshes the current secondary page 113 by using the updated target article in response to the page turning operation of the user, that is, the stylus pen is also in a state of being added with a hyperlink, and simultaneously displays the secondary search term (that is, the stylus pen) in the updated target article in the secondary page 113 in the preset display manner (that is, highlighted). It is understood that the secondary search terms added with hyperlinks are generally represented in fonts of different colors, for example, other fonts are black, and the secondary search terms are represented in blue, for example, a bluetooth keyboard (which is a history input secondary search term and is also added with hyperlinks) is displayed in blue. In this example, the updated target article is loaded only when the user turns a page, and since the element corresponding to the blue stylus pen (secondary search word) is highlighted, the user does not notice the change of the target article and does not distract the user. Only after the user exits the secondary search in the secondary page 113 will the curve be highlighted, at this time the user will find that the stylus is displayed in blue, and at this time the user clicks the element corresponding to the stylus and jumps to the promotion page.

In this embodiment, after receiving the secondary search request, the server 120 adds a hyperlink to a secondary search term in a target article corresponding to the article ID to obtain an updated target article, and returns the updated target article to the client 110, which is equivalent to that when a user searches for a certain concerned content in the secondary page 113, the background refreshes the secondary page 113, and in the refreshed secondary page 113, the hyperlink has been added to the content concerned by the user (i.e., the secondary search term in the target article), and the user can jump to a promotion page only by clicking the hyperlink, so that the user can purchase a commodity.

It will be appreciated that the purpose of the user reading the target article is to solve the problem encountered by the user, where there may be a variety of solutions, such as the user wanting to draw a convenient drawing on a pad, possible solutions including using some type of drawing APP, using pen handwriting, or providing a shortcut using a bluetooth keyboard, etc. The target article may have contents of three parts introducing the three schemes, and it is obvious that if the article contents are identified by the character recognition method, displaying the popularization information corresponding to the three schemes related to the target article contents in the secondary page 113 may cause page layout congestion and be unfavorable for reading. In this embodiment, if the user searches the secondary search box 114 for content related to the stylus pen for fast positioning reading, it may be considered that the user is interested in the pen solution, and it may be considered that the content concerned by the user is the stylus pen, so that only the popularization information of the stylus pen needs to be put in the secondary page 113.

It should be further noted that, in this embodiment, because the promotion information corresponding to the second-level search term is delivered in the form of a hyperlink, rather than being directly implanted into the second-level page 113 in the form of a picture or the like, the promotion information does not need to occupy an additional display area of the second-level page 113, and does not need to change an original typesetting of the target article, and the advertisement is displayed to the user friendly, so that the user can purchase the corresponding product quickly through the advertisement link.

On the other hand, since the second-level search terms in the target article are displayed in a preset display manner (i.e., highlighted), the user can quickly search for the content related to the second-level search terms in the target article on the second-level page 113. Meanwhile, the hyperlink is added to the second-level search word in the updated target article, but the second-level search word is still displayed in a preset display mode (namely highlighted), so that the user cannot notice the changes, namely the change brought by webpage refreshing has small influence on the user and cannot disperse the attention of the user, and the advertisement is displayed to the user friendly, so that the user can purchase the corresponding product through the advertisement link quickly.

As shown in fig. 4, in an embodiment, the promotion matching algorithm is a text matching algorithm, and the obtaining of the second-level promotion information matched with the second-level search word based on the promotion matching algorithm specifically includes:

step S2071, based on the text matching algorithm, obtaining the target keywords matched with the secondary search words in the promotion keyword set.

Step S2072, when detecting that the number of the promotion information bound by the target keyword is only one, taking the promotion information bound by the target keyword as the second-level promotion information matched with the second-level search word.

Step S2073, when detecting that the number of the promotion information bound with the target keyword is not less than two, respectively taking a plurality of promotion information bound with the target keyword as preselected promotion information, and executing the following steps:

step S2074, obtaining a plurality of other keywords bound by the pre-selected promotion information.

Step S2075, taking the sentence containing the secondary search word in the target article as a target sentence, performing word segmentation processing on each target sentence, and then removing the stop word to obtain a word segmentation set corresponding to each target sentence.

Step S2076, counting the word segmentation sets corresponding to all target sentences to obtain the total number of times of occurrence of each word in all target sentences.

And step S2077, performing text matching on the words with the maximum total occurrence number and other keywords bound by the preselected popularization information.

And step S2078, taking the preselected popularization information corresponding to the other keywords with the highest word matching degree and the highest total occurrence number as the secondary popularization information matched with the secondary search words.

In this embodiment, a promotion keyword set is preset in the web community, and an advertiser may purchase a corresponding keyword in the promotion keyword set according to the content of a product sold by the advertiser, where the promotion keyword set includes 5 keywords such as { handwriting pen, pad, pen, tablet } and the like, and the advertiser selling pad may purchase two keywords of "pad" and "tablet", and when a user inputs any keyword of "pad" or "tablet" in a search engine of the web community, an APP of the web community may put promotion information provided by the advertiser or a purchase link provided by the advertiser in an article page opened by the user. It can be understood that, due to the nature of the language symbols themselves, many language symbols are reused to express different objects, for example, two kinds of products, namely, a tablet stylus and a pen stylus, reuse the symbol of the stylus, and therefore, when a user searches for the stylus, the user may be caused to match the keywords purchased by two advertisers, namely, "stylus", according to the existing advertisement putting strategy, which is generally a bidding strategy of high prices, that is, only one of the advertisers is allowed to purchase the keywords. Or another strategy, which divides both the "tablet stylus" and the "pen stylus" into separate words when segmenting words. The latter strategy results in low hit rate when the user only searches for the "stylus", while the former strategy has high hit rate, but has technical obstacles to be overcome.

Based on this, in the present embodiment, a solution to the above technical obstacle is provided. The core inventive concept is that under the condition that a plurality of popularization information is hit in the first-level matching, the words with the most occurrence times are found from sentences containing the second-level search words to be subjected to secondary matching, so that the matching accuracy is improved. If the first-level matching is performed, a second-level search word input by a certain user is a handwriting pen, the promotion keyword set comprises 5 keywords such as { handwriting pen, pad, pen, digitizer, tablet computer }, and the like, and the promotion information corresponding to two commodities, namely the handwriting pen of the digitizer and the pen of the digitizer, is bound to the keyword of the handwriting pen, so that two promotion information are obviously hit, and then the second-level matching is performed. The promotion information corresponding to the pen is bound with two keywords { pen, pen }, namely, other keywords bound by the promotion information corresponding to the pen are 'pen'; two keywords { the handwriting pen, the digital board } are bound to the promotion information corresponding to the handwriting pen of the digital board, namely, other keywords bound to the promotion information corresponding to the handwriting pen of the digital board are 'the digital board'. Through statistics, the total sentences of sentences containing the 'pencils' (namely the secondary search terms) are 7, wherein the occurrence frequency of the 'pen' is 5 times, the occurrence frequency of the 'XX brand' is 3 times, and the occurrence frequency of other terms is not more than 2 times, so that the 'pen' with the largest total occurrence frequency is subjected to text matching with other keywords such as the 'number plate' and the 'pen', obviously, the matching degree of the 'pen' and the 'pen' is the highest, and the popularization information corresponding to the pen handwriting pen corresponding to other keywords 'pen' serves as the secondary popularization information matched with the secondary search terms.

As shown in fig. 5, in one embodiment, the method further comprises:

step S302, after adding a hyperlink to the secondary search term in the target article corresponding to the article ID, generating a prompt instruction.

Step S304, after returning the updated target article to the client 110, sending the prompt instruction to the client 110; the prompt instruction is used for triggering the client 110 to display prompt information on a secondary page 113, where the prompt information is used for informing a user that a hyperlink is added to a secondary search word in the target article.

In this embodiment, after determining that the second-level search word matches the corresponding promotional information, the client 110 is notified through a prompt instruction, and the client 110 generates prompt information in the second-level page 113 in response to the received prompt instruction, so as to notify the user that the user can jump to an introduction page or a shopping page corresponding to the product by clicking the second-level search word in the target article. Specifically, the prompt message may appear in the secondary page 113 shown in fig. 1 in the form of a bullet screen, for example, the content of the bullet screen may be "please click highlight or blue font to jump to the corresponding commodity purchase page, and enjoy the special benefit".

As shown in fig. 6, in one embodiment, the method further comprises:

step S402, when receiving the secondary search request corresponding to the same article ID for the Nth time, judging whether the current secondary search word is a historical word.

Step S404, if yes, the process ends.

And step S406, if not, skipping to a step of acquiring secondary popularization information matched with the secondary search term and generating a popularization page based on a popularization matching algorithm, namely step S207.

And N is an integer not less than 2, and the history words are secondary search words included in a secondary search request corresponding to the same article ID received from any one of the first time to the (N-1) th time.

For example, the user has searched for two secondary search terms three times in the same discourse object article, that is, the secondary search terms received by the server 120 at times 1, 2 and 3 are "handwriting pen", "bluetooth keyboard" and "handwriting pen", respectively, wherein the step S406 is executed when the server 120 receives the secondary search term "bluetooth keyboard" at time 2. When the server 120 receives the second-level search word, i.e., the "handwriting pen", for the 3 rd time, it determines that the search word is a history word, and then the process is ended, that is, the server 120 does not need to update the target article.

In this embodiment, if the second-level search word input by the user in the second-level page 113 of the same article is already searched, the server 120 does not need to perform matching and update the target article at this time, thereby saving the operation resource of the server 120.

As shown in fig. 7, in one embodiment, the method further comprises:

step S502, after the article list is returned to the client 110 and a new primary search request is not received, when it is detected that the secondary search requests corresponding to a preset number of different article IDs all include the same secondary search word, the same secondary search word is used as a target search word.

And step S504, acquiring first-level popularization information matched with the target search word based on a popularization matching algorithm.

Step S506, receiving an article pushing request; the article pushing request is a request generated by the client 110 in response to a first triggering operation of a user on any article link in the chapter list in the primary page 111.

Step S508, in response to the received article pushing request, returning the first-level popularization information and the target article corresponding to the article pushing request to the client 110, so that the client 110 displays the target article and the first-level popularization information in a second-level page 113.

In a specific scenario, the client 110 may provide a plurality of articles (i.e., article lists) on the primary page 111 for the same question (i.e., the primary search term), and after the user finishes browsing one of the articles on the secondary page 113, the user returns to the secondary page 113 to continue browsing other articles. If the preset number is 5, if the user searches for the handwriting pen (the secondary search word) in 5 articles, obviously, the user pays more attention to the commodity corresponding to the secondary search word than the primary search word, and therefore, in order to highlight the propaganda effect on the handwriting pen, the primary popularization information is updated to the popularization information corresponding to the handwriting pen. For example, since the first-level search word input by the user in the first-level search box 112 is "pad drawing convenience", the first-level promotion information display area 115 of the second-level page 113 initially displays a picture related to pad, and after the user searches all 5 articles with a stylus (second-level search word), S502 to S508 are executed, that is, a picture corresponding to pen is displayed in the first-level promotion information display area 115 of the second-level page 113 in fig. 1, so that more accurate matching is achieved, and compared with a hyperlink form, the directly displayed picture in the first-level promotion information display area 115 specifically set in the second-level page 113 obviously has a better effect of reminding the user.

As shown in fig. 8, in one embodiment, the method further comprises:

step S602, receiving an advertisement skipping request; the advertisement skipping request is a request generated by responding to the detected shaking operation of the client 110 when the updated target article corresponding to the same article ID is received by the client 110 at the Mth time; wherein M is an integer of not less than 1.

Step S604, in response to the received advertisement skip request, returns a promotion page generated for the same article ID at the mth time to the client 110.

Considering that a user searches a plurality of secondary search terms in a secondary page 113 corresponding to a target article (it should be noted that, except for the fact that the current secondary search term is highlighted, a historical search term is not highlighted), corresponding hyperlinks are added to the secondary search terms in the corresponding target article, as shown in fig. 1, hyperlinks have already been added to adjacent handwriting pens and bluetooth keyboards, because the display area of the secondary page 113 on the mobile terminal is not large, when a plurality of adjacent characters in the article are the secondary search terms to which hyperlinks are added, the user wants to accurately touch the latest search term with a finger to adjust to a corresponding popularization page, the operation is inconvenient, and other secondary search terms near the user are easily touched by mistake. Therefore, in the embodiment, each time the user searches the latest secondary search term and after the article is refreshed, the user is allowed to trigger to jump to the promotion page corresponding to the latest secondary search term in a mobile phone shaking manner, so that the operation of the user is facilitated, and the error touch is avoided.

FIG. 11 is a diagram illustrating an internal structure of a computer device in one embodiment. The computer device may be specifically the server 120 in fig. 1. As shown in fig. 11, the computer apparatus includes a processor, a memory, a network interface, an input device, and a display screen connected through a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The nonvolatile storage medium of the computer device stores an operating system and also stores a computer program, and when the computer program is executed by a processor, the processor can realize the promotion information delivery method. The internal memory may also have a computer program stored therein, which when executed by the processor, causes the processor to perform the promotional information delivery method. It will be appreciated by those skilled in the art that the configuration shown in fig. 8 is a block diagram of only a portion of the configuration associated with the inventive arrangements and is not intended to limit the computing devices to which the inventive arrangements may be applied, and that a particular computing device may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.

In one embodiment, there is provided an electronic device including: the system comprises a memory, a processor and a computer program which is stored on the memory and can run on the processor, wherein the processor executes the program to execute the steps of the promotion information delivery method. Here, the steps of the promotion information delivery method may be steps in the promotion information delivery methods of the foregoing embodiments.

In one embodiment, a computer-readable storage medium is provided, which stores computer-executable instructions for causing a computer to perform the steps of the promotional information delivery method described above. Here, the steps of the promotion information delivery method may be steps in the promotion information delivery methods of the above embodiments.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above may be implemented by a computer program, which may be stored in a non-volatile computer readable storage medium, and when executed, may include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link (Synchlink) DRAM (SLDRA), rambus (Rambus) direct RAM (RDRA), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.

Claims

1. A promotion information delivery method is applied to a server, and is characterized by comprising the following steps:

receiving a secondary search request; the second-level search request is a request generated by a client responding to a second-level search word input by a user in a second-level search box of a second-level page, the second-level page is used for displaying a target article, and the second-level search request comprises the second-level search word and an article ID of the target article; the secondary search terms are used for triggering the client to display the secondary search terms in the target article in a secondary page in a preset display mode;

returning the updated target article to the client so that the client displays the updated target article in a secondary page; and after receiving the updated target article, the client displays the second-level search terms in the updated target article in the second-level page in the preset display mode.

2. The method of claim 1, wherein prior to the step of receiving a secondary search request, the method further comprises the steps of:

receiving a primary search request; the primary search request is a request generated by a client in response to a primary search word input by a user in a primary search box of a primary page, and the primary search request comprises the primary search word;

acquiring first-level popularization information matched with the first-level search words based on a popularization matching algorithm;

based on an article matching algorithm, obtaining an article list matched with the primary search word and returning the article list to the client so that the client can display the article list in a primary page;

receiving an article pushing request; the article pushing request is a request generated by a client in response to a first triggering operation of a user on any article link in a chapter list in a primary page;

and responding to the received article pushing request, and returning the first-level popularization information and the target article corresponding to the article pushing request to the client so that the client displays the target article and the first-level popularization information in a second-level page.

3. The method for delivering the promotional information according to claim 1, wherein the promotion matching algorithm is a text matching algorithm, and the obtaining of the secondary promotional information matching the secondary search term based on the promotion matching algorithm specifically comprises:

acquiring target keywords matched with the secondary search words in the promotion keyword set based on a text matching algorithm;

when the fact that the number of the promotion information bound by the target keyword is only one is detected, the promotion information bound by the target keyword is used as second-level promotion information matched with the second-level search words;

when the number of the promotion information bound with the target keyword is not less than two, respectively taking the plurality of promotion information bound with the target keyword as preselected promotion information, and executing the following steps:

acquiring a plurality of other keywords bound by the preselected popularization information;

taking sentences containing the secondary search words in the target article as target sentences, performing word segmentation processing on each target sentence, and then stopping words to obtain a word segmentation set corresponding to each target sentence;

counting the word segmentation sets corresponding to all the target sentences to obtain the total times of the occurrence of each word in all the target sentences;

performing text matching on the words with the maximum total occurrence times and other keywords bound by the preselected popularization information;

and taking the preselected promotion information corresponding to the other keywords with the highest word matching degree and the highest total occurrence number as the secondary promotion information matched with the secondary search words.

4. The method of claim 1, further comprising:

after hyperlinks are added to secondary search words in a target article corresponding to the article ID, a prompt instruction is generated;

after the updated target article is returned to the client, sending the prompt instruction to the client; the prompt instruction is used for triggering the client to display prompt information on a secondary page, and the prompt information is used for informing a user that hyperlinks are added to secondary search terms in the target article.

5. The method for delivering promotional information according to claim 1, wherein said method further comprises:

when receiving a secondary search request corresponding to the same article ID for the Nth time, judging whether the current secondary search word is a historical word, if so, ending the process; if not, skipping to a step of acquiring secondary popularization information matched with the secondary search terms and generating a popularization page based on a popularization matching algorithm;

and N is not less than 2, and the history words are secondary search words included in a secondary search request corresponding to the same article ID received from any one of the first time to the (N-1) th time.

6. The method of claim 2, further comprising:

after the article list is returned to the client and a new primary search request is not received, if the same secondary search word is detected to be included in the secondary search requests corresponding to different article IDs in a preset number, the same secondary search word is used as a target search word;

acquiring first-level popularization information matched with the target search word based on a popularization matching algorithm;

receiving an article pushing request; the article pushing request is a request generated by a client in response to a first trigger operation of a user on any article link in a chapter list in a primary page;

7. The method of claim 1, further comprising:

receiving an advertisement skipping request; the advertisement skipping request is a request generated by responding to the detected shaking operation of the client when the client receives the updated target article corresponding to the same article ID for the Mth time; wherein M is not less than 1;

and returning a promotion page generated for the same article ID at the Mth time to the client in response to the received advertisement jump request.

8. An electronic device, comprising: a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements the promotional information delivery method according to any of claims 1 to 7.

9. A computer-readable storage medium storing computer-executable instructions for causing a computer to perform the method for delivering promotional information according to any of claims 1 to 7.

10. A computer program product comprising computer program/instructions, characterized in that the computer program/instructions, when executed by a processor, implement the steps of the promotional information delivery method according to any of claims 1 to 7.