CN115205048A - Information pushing method and device, electronic equipment and storage medium - Google Patents
Information pushing method and device, electronic equipment and storage medium Download PDFInfo
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- CN115205048A CN115205048A CN202210818429.6A CN202210818429A CN115205048A CN 115205048 A CN115205048 A CN 115205048A CN 202210818429 A CN202210818429 A CN 202210818429A CN 115205048 A CN115205048 A CN 115205048A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/06—Asset management; Financial planning or analysis
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Abstract
The application provides an information pushing method, an information pushing device, electronic equipment and a storage medium, wherein the information pushing method comprises the following steps: acquiring a plurality of historical operation records of a target object; for each historical operation record, determining a first attention index of the historical operation record according to a plurality of resource basic information corresponding to the historical operation record; for each historical operation record, superposing a plurality of derivative indexes corresponding to the historical operation record to a first attention index to obtain a second attention index of the historical operation record; for each historical operation record, determining a target attention index corresponding to the historical operation record according to the second attention index and the operation target of the target object; determining a target resource from the plurality of historical operation records according to the target attention index corresponding to each historical operation record; and pushing the target resource to the resource. According to the method and the device, the target resources which are actually concerned by the target object are obtained by combining the multidimensional data and are pushed, so that the resource pushing precision is improved.
Description
Technical Field
The present application relates to the field of financial data processing technologies, and in particular, to an information pushing method and apparatus, an electronic device, and a storage medium.
Background
Bond (Bonds/debenture) is a financial contract, which is a creditor and debt certificate issued to investors when governments, financial institutions, industrial and commercial enterprises and the like directly borrow funds from social debts, and meanwhile promises to pay interest at a certain interest rate and pay back principal according to agreed conditions.
The bond recommendation model in the prior art mainly depends on the traditional mode of constructing the model by considering the tender data of bonds in the public market, and the mode of constructing the model by only considering the historical tender data has single data for constructing the model, so that accurate positioning and recommendation can not be carried out on investment of an owner, the accuracy of the model is low, the recommendation effect is poor, and the recommendation target can not be achieved.
Disclosure of Invention
In view of this, an object of the present application is to provide at least an information pushing method, an information pushing apparatus, an electronic device, and a storage medium, which improve resource pushing accuracy by obtaining and pushing a target resource that is actually focused by a target object through combining multidimensional data.
The application mainly comprises the following aspects:
in a first aspect, an embodiment of the present application provides an information pushing method, where the method includes: acquiring a plurality of historical operation records of a target object, wherein each historical operation record is used for indicating a resource output by the target object; for each historical operation record, determining a first attention index of the historical operation record according to a plurality of resource basic information corresponding to the historical operation record; for each historical operation record, superposing a plurality of derived indexes corresponding to the historical operation record to a first attention index to obtain a second attention index of the historical operation record, wherein the derived indexes are used for indicating the influence of an external environment on the historical operation record; for each historical operation record, determining a target attention index corresponding to the historical operation record according to the second attention index and the operation target of the target object; determining a target resource from the plurality of historical operation records according to the target attention index corresponding to each historical operation record; and pushing the target resource to the resource.
In one possible embodiment, the first interest index corresponding to each historical operation record is determined by: counting the number ratio of the basic resource information in a plurality of historical operation records aiming at each basic resource information in the historical operation records; determining an attention degree parameter corresponding to each resource basic information according to the quantity ratio corresponding to each resource basic information in the historical operation record; and performing accumulation calculation on the attention degree parameters corresponding to the basic information of each resource in the historical operation record, and determining a first attention index corresponding to the historical operation record.
In one possible embodiment, the second interest index corresponding to each historical operation record is determined by: acquiring a derivative index value corresponding to each derivative index in the historical operation record; aiming at each derivative index, determining an influence index of the derivative index on the historical operation record according to the influence weight of the derivative index on the historical operation record and a derivative index value; calculating a sum value among all the influence indexes in the historical operation record, and determining the sum value as a derivative index influence index of the historical operation record; and superposing the derived index influence index to the first attention index to obtain a second attention index corresponding to the historical operation record.
In one possible implementation, the business target includes a plurality of target business indexes, and the plurality of derived indexes includes a target derived index corresponding to each target business index, wherein the target attention index corresponding to each historical operation record is determined by: respectively calculating similarity indexes between each target operation index and the corresponding target derivative index in the historical operation record; and sequentially superposing the similarity indexes corresponding to the target operation parameters to the second attention index so as to determine the target attention index corresponding to the historical operation record.
In one possible embodiment, the business objective of the target object is determined by: and acquiring historical financial report data of the target object, inputting the historical financial report data into a pre-trained operation target prediction model, and acquiring an operation target corresponding to the target object.
In a possible implementation manner, the step of determining a target resource from a plurality of historical operation records according to a target attention index corresponding to each historical operation record includes: acquiring a target historical operation record corresponding to the maximum target attention index; and determining the resource output by the target object indicated by the target historical operation record as the target resource.
In a second aspect, an embodiment of the present application further provides an information pushing apparatus, where the apparatus includes: the acquisition module is used for acquiring a plurality of historical operation records of the target object, wherein each historical operation record is used for indicating the resource output by the target object; the first attention index determining module is used for determining a first attention index of each historical operation record according to a plurality of resource basic information corresponding to the historical operation record; the second attention index determining module is used for superposing a plurality of derivative indexes corresponding to the historical operation records to the first attention index aiming at each historical operation record to obtain a second attention index of the historical operation record, and the derivative indexes are used for indicating the influence of the external environment on the historical operation records; the target attention index determining module is used for determining a target attention index corresponding to each historical operation record according to the second attention index and the operation target of the target object; the resource determining module is used for determining target resources from the plurality of historical operation records according to the target attention indexes corresponding to the historical operation records; and the pushing module is used for pushing the target resource to the resource.
In one possible implementation, the first interest index determining module is further configured to: counting the number proportion of the basic resource information in a plurality of historical operation records aiming at each basic resource information in the historical operation records; determining an attention degree parameter corresponding to each resource basic information according to the quantity ratio corresponding to each resource basic information in the historical operation record; and performing accumulation calculation on the attention degree parameters corresponding to the basic information of each resource in the historical operation record, and determining a first attention index corresponding to the historical operation record.
In a third aspect, an embodiment of the present application further provides an electronic device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating with each other via the bus when the electronic device is running, and the machine-readable instructions being executed by the processor to perform the steps of the information pushing method in the first aspect or any one of the possible implementation manners of the first aspect.
In a fourth aspect, this application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the method performs the steps of the information pushing method in the first aspect or any one of the possible implementation manners of the first aspect.
An embodiment of the application provides an information pushing method, an information pushing device, an electronic device and a storage medium, and the method includes: acquiring a plurality of historical operation records of a target object; aiming at each historical operation record, determining a first attention index of the historical operation record according to a plurality of resource basic information corresponding to the historical operation record; for each historical operation record, superposing a plurality of derivative indexes corresponding to the historical operation record to a first attention index to obtain a second attention index of the historical operation record; for each historical operation record, determining a target attention index corresponding to the historical operation record according to the second attention index and the operation target of the target object; determining a target resource from the plurality of historical operation records according to the target attention index corresponding to each historical operation record; and pushing the target resource to the resource. According to the method and the device, the target resources which are actually concerned by the target object are obtained by combining the multidimensional data and are pushed, so that the resource pushing precision is improved.
In order to make the aforementioned objects, features and advantages of the present application comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 shows a flowchart of an information pushing method provided by an embodiment of the present application;
fig. 2 is a schematic structural diagram of an information pushing apparatus provided in an embodiment of the present application;
fig. 3 shows a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
To make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it should be understood that the drawings in the present application are for illustrative and descriptive purposes only and are not used to limit the scope of protection of the present application. Additionally, it should be understood that the schematic drawings are not necessarily drawn to scale. The flowcharts used in this application illustrate operations implemented according to some embodiments of the present application. It should be understood that the operations of the flow diagrams may be performed out of order, and that steps without logical context may be performed in reverse order or concurrently. In addition, one skilled in the art, under the guidance of the present disclosure, may add one or more other operations to the flowchart, or may remove one or more operations from the flowchart.
In addition, the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, as generally described and illustrated in the figures herein, could be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
At present, a bond recommendation model is mainly constructed by traditional mid-bid data in the open market, accurate positioning and recommendation on investment of an asset can not be carried out, so that the existing bond recommendation model is low in accuracy, poor in recommendation effect and incapable of achieving a recommendation target.
Based on this, the embodiment of the application provides an information pushing method and apparatus, an electronic device, and a storage medium, and the resource pushing precision is improved by obtaining and pushing a target resource actually concerned by a target object by combining multidimensional data, which is specifically as follows:
referring to fig. 1, fig. 1 is a flowchart illustrating an information pushing method according to an embodiment of the present disclosure. As shown in fig. 1, the information push method provided in the embodiment of the present application includes the following steps:
s100, acquiring a plurality of historical operation records of the target object.
In a preferred embodiment, the target object is an investor, and each historical operation record is used for indicating the resource output by the target object, namely the historical investment bond purchased by the investor, and specifically, the investor feeds back the corresponding historical investment bond at regular time.
S200, aiming at each historical operation record, determining a first attention index of the historical operation record according to a plurality of resource basic information corresponding to the historical operation record.
In a specific embodiment, the plurality of resource basic information includes, but is not limited to, at least one of: the method comprises the following steps of obtaining the bond rating data, the bond issuing scale, the bond issuing duration, the bond rating data and the bond type, wherein the bond rating data are obtained by a credit evaluation company through rating the bond and uploading the bond to a wire database after the bond is issued.
In a preferred embodiment, the first interest index corresponding to each historical operation record is determined by:
and counting the number ratio of the basic resource information in a plurality of historical operation records aiming at each basic resource information in the historical operation records, determining the attention degree parameter corresponding to each basic resource information according to the number ratio corresponding to each basic resource information in the historical operation records, performing accumulation calculation on the attention degree parameter corresponding to each basic resource information in the historical operation records, and determining a first attention index corresponding to the historical operation records.
Specifically, for each historical operation record of the investor, taking the resource basic information in the historical operation record as the bond type for example, counting the number of purchases of the investor for the bond type in the historical operation record, and determining the number proportion of the number of purchases of the bond type in the historical operation record to the total amount of purchases, so as to determine the attention parameter corresponding to the bond type according to the number proportion of the bond type, wherein the determination method for the attention parameter may be that the attention parameter is larger as the number proportion is higher, and after the attention parameter corresponding to each resource basic information is acquired, corresponding accumulation calculation may be performed according to a preset attention weight coefficient corresponding to each resource basic information, so as to determine the first attention index corresponding to the historical operation record.
S300, aiming at each historical operation record, superposing a plurality of derivative indexes corresponding to the historical operation record to the first attention index, and obtaining a second attention index of the historical operation record.
The derived indexes are used for indicating the influence of an external environment on historical operation records, specifically, after the basic information of each resource in the historical investment bonds is integrated to obtain a corresponding first attention index, the influence of the external environment on the historical operation records needs to be further considered for the first attention index corresponding to each historical operation record, specifically, a plurality of derived indexes for the bonds are drawn up in advance according to debt sending conditions, financial policies, supervision policies and the like of the overall macro market, and the derived indexes include but are not limited to at least one of the following items: group ratings, group gold ratings, risk spillover, and predicted interest rates.
In a preferred embodiment, the second interest index corresponding to each historical operation record is determined by:
obtaining a derivative index value corresponding to each derivative index in the historical operation record, determining the influence index of the derivative index on the historical operation record according to the influence weight of the derivative index on the historical operation record and the derivative index value aiming at each derivative index, calculating the sum value among the influence indexes in the historical operation record, determining the sum value as the derivative index influence index of the historical operation record, and superposing the derivative index influence index to a first attention index to obtain a second attention index corresponding to the historical operation record.
In a specific embodiment, for each historical operation record, the historical operation record and the derivative indexes can be combined to determine the derivative index values corresponding to the derivative indexes, the derivative indexes are taken as an example for obtaining group rating, after a investor purchases a certain type of bond, a related department of a group to which the investor belongs can rate the bond, specifically, the purchase quantity of the bond can be counted by a certain statistic investor, the more the purchase quantity is, the higher the group rating is, so that the rating result corresponding to the group rating can be determined, and the determined influence indexes of the derivative indexes are further iterated to be superposed on the first attention index by combining the influence weights and the influence index values corresponding to the derivative indexes.
S400, aiming at each historical operation record, determining a target attention index corresponding to the historical operation record according to the second attention index and the operation target of the target object.
Determining a business objective for the target object by:
and acquiring historical financial report data of the target object, inputting the historical financial report data into a pre-trained operation target prediction model, and acquiring an operation target corresponding to the target object.
In a particular embodiment, the historical financial instrument data indicates strategic objectives of the target object, and the historical financial instrument data includes, but is not limited to, at least one of: the performance of the target object of the sponsor achieves KPI scores, self-operation indexes and company expectations, wherein the operation target comprises a plurality of target operation indexes, and a plurality of derived indexes comprise target derived indexes corresponding to each target operation index.
In a preferred embodiment, the target attention index corresponding to each historical operation record is determined by:
and respectively calculating the similarity index between each target operation index in the historical operation record and the corresponding target derivative index thereof, and sequentially superposing the similarity index corresponding to each target operation parameter to the second attention index so as to determine the target attention index corresponding to the historical operation record.
Specifically, the target operation index includes, but is not limited to, at least one of the following items: forecasting investment amount and forecasting profit, and here, how to obtain the similarity index is exemplified by taking the target operation index as the forecasting profit: and if the target derivative index corresponding to the prediction income is the prediction interest rate, comparing the prediction income with the value corresponding to the prediction interest rate to obtain the corresponding similarity index.
And S500, determining target resources from the plurality of historical operation records according to the target attention indexes corresponding to the historical operation records.
In a preferred embodiment, the step of determining the target resource from the plurality of historical operation records according to the target attention index corresponding to each historical operation record includes: acquiring a target historical operation record corresponding to the maximum target attention index; and determining the resource output by the target object indicated by the target historical operation record as the target resource.
S600, pushing the target resource to the resource.
In the specific implementation, the target historical operation record corresponding to the maximum target attention index indicates the bond most concerned by the investor, the bonds needing to be recommended are screened to the investor according to the target attention index, the bonds concerned by the investor can be accurately pushed to the investor, and the bid rate of the investor is convenient to improve.
Based on the same application concept, an information pushing device corresponding to the information pushing method provided in the foregoing embodiment is also provided in the embodiment of the present application, and since the principle of solving the problem of the device in the embodiment of the present application is similar to that of the information pushing method in the foregoing embodiment of the present application, the implementation of the device may refer to the implementation of the method, and repeated details are not described again.
Referring to fig. 2, fig. 2 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application, and as shown in fig. 2, the apparatus includes:
an obtaining module 710, configured to obtain a plurality of historical operation records of a target object, where each historical operation record is used to indicate a resource output by the target object;
a first attention index determining module 720, configured to determine, for each historical operation record, a first attention index of the historical operation record according to a plurality of pieces of resource basic information corresponding to the historical operation record;
a second attention index determining module 730, configured to, for each historical operation record, superimpose a plurality of derived indexes corresponding to the historical operation record onto the first attention index, to obtain a second attention index of the historical operation record, where the derived indexes are used to indicate an influence of an external environment on the historical operation record;
the target attention index determining module 740 is configured to determine, for each historical operation record, a target attention index corresponding to the historical operation record according to the second attention index and the operation target of the target object;
a resource determining module 750, configured to determine a target resource from the multiple historical operation records according to the target attention index corresponding to each historical operation record;
the pushing module 760 is configured to push the target resource to the resource.
In an optional embodiment, the first interest index determining module 720 is further configured to:
and counting the number ratio of the basic resource information in a plurality of historical operation records aiming at each basic resource information in the historical operation records, determining the attention degree parameter corresponding to each basic resource information according to the number ratio corresponding to each basic resource information in the historical operation records, performing accumulation calculation on the attention degree parameter corresponding to each basic resource information in the historical operation records, and determining a first attention index corresponding to the historical operation records.
In an alternative embodiment, the second attention index determining module 730 is further configured to:
acquiring a derivative index value corresponding to each derivative index in the historical operation record, determining the influence index of the derivative index on the historical operation record according to the influence weight of the derivative index on the historical operation record and the derivative index value aiming at each derivative index, calculating the sum value among the influence indexes in the historical operation record, determining the sum value as the derivative index influence index of the historical operation record, and superposing the derivative index influence index to the first attention index to obtain a second attention index corresponding to the historical operation record.
In an optional embodiment, the operation target includes a plurality of target operation indexes, and the plurality of derived indexes includes a target derived index corresponding to each target operation index, wherein the target attention index determining module 740 is further configured to:
and respectively calculating the similarity index between each target operation index in the historical operation record and the corresponding target derivative index thereof, and sequentially superposing the similarity index corresponding to each target operation parameter to the second attention index so as to determine the target attention index corresponding to the historical operation record.
In an alternative embodiment, the target attention index determination module 740 is further configured to: acquiring historical financial and newspaper data of a target object; and inputting the historical financial report data into a pre-trained operation target prediction model to obtain an operation target corresponding to the target object.
In an optional embodiment, the resource determination module 750 is further configured to: and acquiring a target historical operation record corresponding to the maximum target attention index, and determining the resource output by the target object indicated by the target historical operation record as the target resource.
Based on the same application concept, please refer to fig. 3, fig. 3 shows a schematic structural diagram of an electronic device according to an embodiment of the present application, where the electronic device 800 includes: processor 810, memory 820 and bus 830, the memory 820 storing machine-readable instructions executable by the processor 810, when the electronic device 800 is running, the processor 810 and the memory 820 communicating via the bus 830, the machine-readable instructions being executed by the processor 810 to perform the steps of the information pushing method according to any of the above embodiments.
Based on the same application concept, embodiments of the present application further provide a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps of the information pushing method provided in the foregoing embodiments are executed.
It can be clearly understood by those skilled in the art that, for convenience and simplicity of description, the specific working process of the system and the apparatus described above may refer to the corresponding process in the foregoing method embodiment, and details are not described herein again. In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. An information pushing method, characterized in that the method comprises:
acquiring a plurality of historical operation records of a target object, wherein each historical operation record is used for indicating a resource output by the target object;
aiming at each historical operation record, determining a first attention index of the historical operation record according to a plurality of resource basic information corresponding to the historical operation record;
for each historical operation record, superposing a plurality of derivative indexes corresponding to the historical operation record to the first attention index to obtain a second attention index of the historical operation record, wherein the derivative indexes are used for indicating the influence of an external environment on the historical operation record;
for each historical operation record, determining a target attention index corresponding to the historical operation record according to the second attention index and the operation target of the target object;
determining a target resource from the plurality of historical operation records according to the target attention index corresponding to each historical operation record;
and pushing the target resource to a sponsor.
2. The method of claim 1, wherein the first interest index corresponding to each historical operation record is determined by:
counting the number ratio of the basic resource information in a plurality of historical operation records aiming at each basic resource information in the historical operation records;
determining an attention degree parameter corresponding to each resource basic information according to the quantity ratio corresponding to each resource basic information in the historical operation record;
and performing accumulation calculation on the attention degree parameters corresponding to the basic information of each resource in the historical operation record, and determining a first attention index corresponding to the historical operation record.
3. The method of claim 1, wherein the second interest index corresponding to each historical operational record is determined by:
acquiring derivative index values corresponding to each derivative index in the historical operation record;
aiming at each derived index, determining an influence index of the derived index on the historical operation record according to the influence weight of the derived index on the historical operation record and the derived index value;
calculating a sum value among all the influence indexes in the historical operation record, and determining the sum value as a derivative index influence index of the historical operation record;
and adding the derived index influence index to the first attention index to obtain a second attention index corresponding to the historical operation record.
4. The method of claim 1, wherein the business objective comprises a plurality of objective business indicators, wherein the plurality of derived indicators comprises an objective derived indicator corresponding to each objective business indicator,
the target attention index corresponding to each historical operation record is determined through the following method:
respectively calculating similarity indexes between each target operation index and the corresponding target derivative index in the historical operation record;
and sequentially superposing the similarity indexes corresponding to the target operation parameters to the second attention index so as to determine the target attention index corresponding to the historical operation record.
5. The method of claim 1, wherein the business objective of the target object is determined by:
acquiring historical financial and newspaper data of a target object;
and inputting the historical financial report data into a pre-trained operation target prediction model to obtain an operation target corresponding to the target object.
6. The method of claim 1, wherein the step of determining the target resource from the plurality of historical operation records according to the target attention index corresponding to each historical operation record comprises:
obtaining a target historical operation record corresponding to the maximum target attention index;
and determining the resource output by the target object indicated by the target historical operation record as a target resource.
7. An information pushing apparatus, characterized in that the apparatus comprises:
the acquisition module is used for acquiring a plurality of historical operation records of the target object, wherein each historical operation record is used for indicating the resource output by the target object;
the first attention index determining module is used for determining a first attention index of each historical operation record according to a plurality of resource basic information corresponding to the historical operation record;
the second attention index determining module is used for superposing a plurality of derivative indexes corresponding to the historical operation records to the first attention index aiming at each historical operation record to obtain a second attention index of the historical operation record, wherein the derivative indexes are used for indicating the influence of an external environment on the historical operation records;
the target attention index determining module is used for determining a target attention index corresponding to each historical operation record according to the second attention index and the operation target of the target object;
the resource determining module is used for determining target resources from the plurality of historical operation records according to the target attention indexes corresponding to the historical operation records;
and the pushing module is used for pushing the target resource to the resource.
8. The apparatus of claim 7, wherein the first interest index determining module is further configured to:
counting the number ratio of the basic resource information in a plurality of historical operation records aiming at each basic resource information in the historical operation records;
determining an attention degree parameter corresponding to each resource basic information according to the quantity ratio corresponding to each resource basic information in the historical operation record;
and performing accumulation calculation on the attention degree parameters corresponding to the basic information of each resource in the historical operation record, and determining a first attention index corresponding to the historical operation record.
9. An electronic device, comprising: processor, memory and bus, the memory stores machine readable instructions executable by the processor, when the electronic device runs, the processor and the memory communicate through the bus, the machine readable instructions are executed by the processor to execute the steps of the information pushing method according to any one of claims 1 to 6.
10. A computer-readable storage medium, having stored thereon a computer program which, when being executed by a processor, carries out the steps of the information push method according to any one of claims 1 to 6.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202210818429.6A CN115205048A (en) | 2022-07-12 | 2022-07-12 | Information pushing method and device, electronic equipment and storage medium |
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| CN202210818429.6A CN115205048A (en) | 2022-07-12 | 2022-07-12 | Information pushing method and device, electronic equipment and storage medium |
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| CN115205048A true CN115205048A (en) | 2022-10-18 |
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| CN202210818429.6A Pending CN115205048A (en) | 2022-07-12 | 2022-07-12 | Information pushing method and device, electronic equipment and storage medium |
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