CN115186170A

CN115186170A - Page interaction method and device, electronic equipment and storage medium

Info

Publication number: CN115186170A
Application number: CN202210524231.7A
Authority: CN
Inventors: 王燕; 王鹤飞; 李思琦; 石盟; 吴迪; 莫浩; 贾楷阳; 晁杨; 陈思; 石德秀; 袁玮
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2022-05-13
Filing date: 2022-05-13
Publication date: 2022-10-14

Abstract

The disclosure relates to a page interaction method, a page interaction device, electronic equipment and a storage medium, wherein the method comprises the steps of responding to a media information viewing instruction triggered by a target object, and displaying target media information on a preset page; monitoring an operation execution state for indicating a target object to execute a target interactive operation condition in a target media information display process; displaying target interaction excitation information on a preset page under the condition that target excitation time is reached and target interaction operation of a target object is not monitored; the target interactive excitation information is interactive excitation information corresponding to the target excitation time in a plurality of kinds of interactive excitation information corresponding to a plurality of preset excitation times; and the various interactive incentive information is used for indicating the target object to obtain the operation incentive resource by executing the target interactive operation in different display styles. By utilizing the embodiment of the disclosure, the page style can be effectively enriched, the dynamic display of the interaction incentive information is realized, and the page interactivity is greatly improved.

Description

Page interaction method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a page interaction method and apparatus, an electronic device, and a storage medium.

Background

With the development of internet technology, various information can be widely spread on an internet platform, and great convenience is brought to life and work of people.

In the related art, when recommending a recommendation target such as an article, an application, a novel, and the like for a user, related media information for introducing the recommendation target is generally displayed in a corresponding page, so that the user triggers display of an associated page such as a detail page of the recommendation target based on the related media information. However, the above media information display page of the recommendation target only displays the related media information of the recommendation target, the page information is single, the interactivity is poor, the user cannot be attracted to trigger the operation of entering the related page, the situation that the pushed media information is ignored easily occurs, and further, the problems of waste of platform resources, reduction of system performance and the like are caused.

Disclosure of Invention

The disclosure provides a page interaction method, a page interaction device, an electronic device and a storage medium, which are used for solving the problems that in the related art, page information is single, interactivity is poor, a user cannot be attracted to trigger an operation of entering a related page, pushed media information is easily ignored, and further, platform resource waste, system performance reduction and the like are caused. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, a page interaction method is provided, including:

responding to a media information viewing instruction triggered by a target object, and displaying target media information on a preset page;

monitoring an operation execution state of the target object in the target media information display process, wherein the operation execution state is used for indicating the target object to execute a target interactive operation, and the target interactive operation is used for triggering the display of a related page of a recommendation target in the target media information;

displaying target interaction excitation information on the preset page under the condition that target excitation time is reached and the target object is not monitored to execute the target interaction operation;

the target interactive incentive information is interactive incentive information corresponding to the target incentive time in a plurality of kinds of interactive incentive information corresponding to a plurality of preset incentive times; the various interactive incentive information is used for indicating the target object to obtain an operation incentive resource by executing the target interactive operation in different display styles.

In an optional embodiment, when the target incentive time is a task completion time corresponding to a media browsing task, the target interaction incentive information is first interaction incentive information corresponding to the task completion time, and the method further includes:

acquiring first task execution information corresponding to the target object in the target media information display process;

the displaying of the target interaction incentive information on the preset page under the condition that the target incentive time is reached and the target interaction operation of the target object is not monitored comprises:

and displaying the first interaction incentive information and incentive resource distribution information corresponding to the media browsing task on the preset page under the condition that the first task execution information indicates that the task completion time is reached and the target object is not monitored to execute the target interaction operation.

In an optional embodiment, when the target incentive time is a first exhibition end time corresponding to the incentive resource distribution information and the first interaction incentive information, the target interaction incentive information is second interaction incentive information corresponding to the first exhibition end time;

hiding the incentive resource distribution information and the first interaction incentive information when the exhibition time of the incentive resource distribution information and the first interaction incentive information reaches the first exhibition end time and the target object is not detected to execute the target interaction operation;

updating a preset interactive operation area in the preset page to a target interactive operation area provided with the second interactive excitation information;

and the preset interactive operation area is a display area of the interactive operation information corresponding to the recommendation target.

In an optional embodiment, when the target incentive time is a second presentation end time corresponding to the target media information, the target interaction incentive information is third interaction incentive information corresponding to the second presentation end time;

hiding the target interaction operation area when the display time of the target media information reaches the second display end time and the target object is not monitored to execute the target interaction operation;

and displaying the third interactive incentive information on the preset page.

In an optional embodiment, the method further comprises:

and displaying the associated page under the condition that the target object is monitored to execute the target interactive operation.

In an optional embodiment, the method further comprises:

and responding to a page back instruction triggered by the associated page, and switching the associated page to the preset page.

In an optional embodiment, if it is monitored that the target object performs the target interaction operation under the condition that the target interaction incentive information is displayed, the switching the associated page to the preset page includes:

and switching the associated page into a preset page comprising excitation resource distribution information corresponding to the operation excitation resource.

In an optional embodiment, the displaying the associated page comprises:

displaying an associated page comprising preset browsing incentive information;

the preset browsing excitation information is used for indicating the target object to complete a page browsing task on the associated page, so as to obtain an excitation resource corresponding to the page browsing task.

In an optional embodiment, the method further comprises:

acquiring second task execution information corresponding to the target object;

and displaying incentive resource distribution information corresponding to the page browsing task on the associated page under the condition that the second task execution information indicates that the task completion time corresponding to the page browsing task is reached.

According to a second aspect of the embodiments of the present disclosure, there is provided a page interaction apparatus, including:

the target media information display module is configured to execute a media information viewing instruction triggered by a target object and display target media information on a preset page;

an operation execution state monitoring module configured to monitor an operation execution state of the target object during the display process of the target media information, wherein the operation execution state is used for indicating a situation that the target object executes a target interaction operation, and the target interaction operation is used for triggering display of a related page of a recommendation target in the target media information;

the target interaction incentive information display module is configured to display target interaction incentive information on the preset page under the condition that target interaction operation is performed when target incentive time is reached and the target object is not monitored;

the target interactive incentive information is interactive incentive information corresponding to the target incentive time in a plurality of kinds of interactive incentive information corresponding to a plurality of preset incentive times; the interaction incentive information is used for indicating the target object to obtain the operation incentive resource by executing the target interaction operation in different display styles.

In an optional embodiment, when the target incentive time is a task completion time corresponding to a media browsing task, the target interaction incentive information is first interaction incentive information corresponding to the task completion time, and the apparatus further includes:

the first task execution information acquisition module is configured to acquire first task execution information corresponding to the target object in the target media information display process;

the target interaction incentive information presentation module is specifically configured to perform the steps comprising:

the target interaction incentive information display module comprises:

an information hiding unit configured to hide the incentive resource distribution information and the first interaction incentive information when the presentation time of the incentive resource distribution information and the first interaction incentive information reaches the first presentation end time and the target object is not detected to perform the target interaction operation;

the second interactive incentive information display unit is configured to update a preset interactive operation area in the preset page to a target interactive operation area provided with the second interactive incentive information;

and the preset interactive operation area is a display area of interactive operation information corresponding to the recommendation target.

the target interaction incentive information display module comprises:

a target interactive operation area hiding unit, configured to hide the target interactive operation area when the display time of the target media information reaches the second display end time and the target object is not monitored to perform the target interactive operation;

a third interactive incentive information presentation unit configured to perform presentation of the third interactive incentive information on the preset page.

In an optional embodiment, the apparatus further comprises:

and the associated page display module is configured to display the associated page under the condition that the target object is monitored to execute the target interaction operation.

In an optional embodiment, the apparatus further comprises:

and the page switching module is configured to execute a page back instruction triggered by the associated page and switch the associated page to the preset page.

In an optional embodiment, if it is monitored that the target object performs the target interaction operation under the condition that the target interaction incentive information is displayed, the page switching module is specifically configured to perform: and switching the associated page into a preset page comprising excitation resource distribution information corresponding to the operation excitation resource.

In an optional embodiment, the associated page display module is specifically configured to perform displaying an associated page including preset browsing incentive information;

In an optional embodiment, the apparatus further comprises:

the second task execution information acquisition module is configured to acquire second task execution information corresponding to the target object;

and the excitation resource distribution information display module is configured to display the excitation resource distribution information corresponding to the page browsing task on the associated page under the condition that the second task execution information indicates that the task completion time corresponding to the page browsing task is reached.

According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the first aspects above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of any one of the first aspects of the embodiments of the present disclosure.

According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of any one of the first aspects of the embodiments of the present disclosure.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

in the process of displaying the target media information, the condition that the target object executes the target interaction operation can be timely determined by monitoring the operation execution state of the target object, under the condition that the target object executes the target interaction operation is not monitored, the interaction incentive information of different display styles corresponding to different incentive times is displayed in combination with different incentive times, the page style can be effectively enriched, dynamic display of the interaction incentive information is achieved, the page interactivity is greatly improved, the target object can be prompted to obtain operation incentive resources by executing the target interaction operation based on the interaction incentive information, the execution rate of the target interaction operation can be greatly improved, the display rate of an associated page of a recommended target in the target media information can be improved, the target recommendation effect is effectively improved, resource waste caused by pushing of invalid media information is reduced, and the system performance is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an application environment shown in accordance with an exemplary embodiment;

FIG. 2 is a flow diagram illustrating a page interaction method in accordance with an exemplary embodiment;

FIG. 3 is a schematic diagram of a default page for presenting targeted media information, according to an example embodiment;

FIG. 4 is a schematic diagram of a preset page showing motivational resource distribution information corresponding to a first interaction motivational information and a media browsing task, according to an example embodiment;

FIG. 5 is a schematic diagram illustrating a default page with a target interoperation region provided in accordance with an exemplary embodiment;

FIG. 6 is a schematic diagram of a preset page showing third interaction incentive information, provided in accordance with an exemplary embodiment;

FIG. 7 is a schematic diagram of a preset page showing incentive resource distribution information corresponding to operating incentive resources according to an exemplary embodiment;

FIG. 8 is a schematic illustration of a page interaction process provided in accordance with an exemplary embodiment;

FIG. 9 is a block diagram illustrating a page interaction device, according to an exemplary embodiment;

FIG. 10 is a block diagram illustrating an electronic device for presentation of information in accordance with an exemplary embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are information and data authorized by the user or sufficiently authorized by each party.

Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a terminal 100 and a server 200.

In an alternative embodiment, the terminal 100 may be used to provide a media information presentation service and a page interaction service to any user. Specifically, the terminal 100 may include, but is not limited to, a smart phone, a desktop computer, a tablet computer, a notebook computer, a smart speaker, a digital assistant, an Augmented Reality (AR)/Virtual Reality (VR) device, a smart wearable device, and other types of electronic devices, and may also be software running on the electronic devices, such as an application program. Optionally, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.

In an alternative embodiment, the server 200 may provide a background service for the terminal 100. Specifically, the server 200 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud computing services.

In addition, it should be noted that fig. 1 shows only one application environment provided by the present disclosure, and in practical applications, other application environments may also be included, for example, more terminals may be included.

In the embodiment of the present specification, the terminal 100 and the server 200 may be directly or indirectly connected through wired or wireless communication, and the disclosure is not limited herein.

Fig. 2 is a flowchart illustrating a page interaction method according to an exemplary embodiment, where the page interaction method is used in a terminal electronic device, as shown in fig. 2, and includes the following steps.

In step S201, in response to a media information viewing instruction triggered by a target object, displaying target media information on a preset page;

in a specific embodiment, the target object may be a user account that triggers the media information viewing instruction. Specifically, the preset page may be a display page of the target media information. Optionally, the preset page may be a preset application or a start page in the preset network platform, and correspondingly, the media information viewing instruction may be triggered by an operation of starting the preset application or the preset network platform. Optionally, the preset page may be a preset application or a certain multimedia content display page (non-start page) in the preset network platform, and correspondingly, the media information viewing instruction may be triggered through a preset viewing operation in the preset application or the preset network platform, and specifically, the preset viewing operation may be set in combination with an actual application, for example, a sliding operation of the display page corresponding to the previous media information, and the like. Specifically, the preset application may be an application capable of recommending multimedia content; optionally, the preset application may also perform publishing of multimedia content, and the like. The preset network platform can be a network platform capable of recommending multimedia content; optionally, the preset network platform may also perform multimedia content distribution and the like.

In a particular embodiment, the target media information may be multimedia content for introducing a recommendation target. Specifically, the multimedia content may include static media content such as text and image, and may also include dynamic media content such as short video. The recommendation target may include at least one target to be recommended. Specifically, the target to be recommended may include a commodity, an application program, a novel, and other targets that need to be promoted.

In a specific embodiment, as shown in fig. 3, fig. 3 is a schematic diagram of a preset page for displaying target media information according to an exemplary embodiment.

In step S203, in the target media information presentation process, an operation execution state of the target object is monitored.

In a specific embodiment, the operation execution state is used to indicate a situation that the target object performs the target interactive operation; the target interaction operation can be used for triggering the display of a related page of a recommendation target in the target media information; optionally, the target interaction operation may be set in combination with the actual application, for example, a click operation, a slide operation, and the like. Specifically, the association page may be set in combination with an actual recommendation requirement, for example, the association page may be a detail page corresponding to the recommendation target, a business activity page corresponding to the recommendation target, a download page corresponding to the recommendation target, and the like.

In step S205, when the target excitation time is reached and the target interaction operation of the target object is not monitored, displaying the target interaction excitation information on a preset page;

in a specific embodiment, the target activation time may be any one of a plurality of preset activation times. Specifically, the preset excitation times may be times corresponding to preset display occasions of multiple interactive excitation information. Specifically, the target interactive excitation information is interactive excitation information corresponding to the target excitation time in a plurality of types of interactive excitation information corresponding to a plurality of preset excitation times; the various interaction incentive information may be used to instruct the target object to obtain the operation incentive resource by performing the target interaction operation in different presentation styles. The display styles corresponding to the various interactive incentive information can be set in combination with the actual application.

In a particular embodiment, the operational incentive resources may be incentive resources obtained for performing the targeted interaction operation. Specifically, the incentive resource may be combined with a virtual resource set by the actual application.

In an optional embodiment, when the target excitation time is a task completion time corresponding to the media browsing task, the target interaction excitation information is first interaction excitation information corresponding to the task completion time, and the method may further include:

in the process of displaying the target media information, acquiring first task execution information corresponding to a target object;

correspondingly, the displaying the target interaction excitation information on the preset page when the target excitation time is reached and the target interaction operation of the target object is not monitored comprises:

and displaying the first interaction incentive information and incentive resource distribution information corresponding to the media browsing task on a preset page under the condition that the first task execution information indicates that the task completion time is reached and the target object execution target interaction operation is not monitored.

In a particular embodiment, the media browsing task may be a task of browsing the target media information. Specifically, the task completion time corresponding to the media browsing task may be time information set in advance in combination with a preset browsing duration corresponding to the media browsing task. Optionally, the task completion time may be a time point or a duration; specifically, under the condition that the target media information is media content with fixed display duration such as video, if the preset browsing duration is greater than or equal to the display duration corresponding to the target media information, the task completion time can be determined based on the display duration corresponding to the target media information, and taking the task completion time as a time point as an example, on the basis of the play start time of the target media information, the display duration corresponding to the target media information is increased to obtain the task completion time; taking the task completion time as the time length, the display time length corresponding to the target media information can be used as the task completion time. Optionally, if the preset browsing time is shorter than the display time corresponding to the target media information, the task completion time may be determined based on the preset browsing time, and taking the task completion time as a time point as an example, the preset browsing time may be increased on the basis of the start playing time of the target media information to obtain the task completion time; taking the task completion time as the time length, the preset browsing time length can be used as the task completion time.

In a specific embodiment, the first task execution information may be information of executing a media browsing task for the target object, and specifically, the first task execution information may be browsing time of the target object browsing the target media information; optionally, the browsing time may be a browsing duration, or may be a browsing time point; optionally, taking the first task execution information and the task completion time as time points, when the browsing time point corresponding to the first task execution information reaches the task completion time, if it is still not monitored that the target object performs the target interaction operation, the first interaction incentive information and incentive resource distribution information corresponding to the media browsing task may be displayed on a preset page.

Specifically, the incentive resource distribution information corresponding to the media browsing task may be information for prompting that the target object has obtained an incentive resource corresponding to the media browsing task. Optionally, while presenting the incentive resource distribution information corresponding to the media browsing task, the server may send an incentive resource distribution request to the server, so that the server distributes the incentive resource completing the media browsing task to the target object.

In a specific embodiment, in a scene where the preset browsing duration is greater than or equal to the presentation duration corresponding to the target media information, a preset page in which the first interaction incentive information and incentive resource distribution information corresponding to the media browsing task are presented may be a play end page of the target media information.

In a specific embodiment, the first interactive incentive information and the incentive resource distribution information corresponding to the media browsing task may be displayed in a preset page in a pop-up window or floating layer manner.

In a specific embodiment, as shown in fig. 4, fig. 4 is a schematic diagram of a preset page displaying incentive resource distribution information corresponding to the first interaction incentive information and the media browsing task according to an exemplary embodiment. Specifically, the information corresponding to 401 may be incentive resource distribution information corresponding to the media browsing task, and the information corresponding to 402 may be first interaction incentive information.

In the embodiment, the task completion time corresponding to the media browsing task is taken as the target incentive time, and when the media browsing task is completed, the incentive resource distribution information corresponding to the media browsing task is displayed, and meanwhile, the first interaction incentive information corresponding to the task completion time is displayed, so that the interactivity of the page can be better improved on the basis of improving the richness of the page information and the diversity of the distribution modes of the incentive resources, the display probability of the associated page can be effectively improved, the recommendation effect is improved, the resource waste caused by the pushing of invalid media information is reduced, and the system performance is improved.

In an optional embodiment, in a case that the target incentive time is incentive resource distribution information (incentive resource distribution information corresponding to the media browsing task) and a first presentation end time corresponding to the first interaction incentive information, the target interaction incentive information may be second interaction incentive information corresponding to the first presentation end time;

correspondingly, the displaying the target interaction incentive information on the preset page when the target incentive time is reached and the target interaction operation of the target object is not monitored may include:

hiding the incentive resource distribution information and the first interactive incentive information under the condition that the exhibition time of the incentive resource distribution information and the first interactive incentive information reaches the first exhibition ending time and the target object is not detected to execute the target interactive operation;

updating a preset interactive operation area in a preset page into a target interactive operation area provided with second interactive excitation information;

in a specific embodiment, in order to enable a user to know a display mode of a triggering associated page more conveniently and clearly, in a target media information display process, a preset interactive operation region may be set on a preset page, the preset interactive operation region may be a display region of interactive operation information corresponding to a recommendation target in target media information, and the interactive operation information may be used to trigger display of the recommending target associated page, for example, an interactive control. Optionally, the preset interactive operation area may also display the file information of the recommendation target, and the like. In a specific embodiment, as shown in fig. 3, the area corresponding to 301 may be a preset interactive operation area, and the control corresponding to "open immediately" in 301 may be interactive operation information.

In an optional embodiment, the first presentation end time may be a presentation end time corresponding to preset incentive resource distribution information (incentive resource distribution information corresponding to the media browsing task) and first interaction incentive information. Correspondingly, when the display time of the incentive resource distribution information and the first interaction incentive information reaches the first display end time, the end of the display of the incentive resource distribution information and the first interaction incentive information can be determined, and correspondingly, if the target object is not monitored to execute the target interaction operation, the incentive resource distribution information and the first interaction incentive information can be hidden, and the preset interaction operation area in the preset page is updated to be the target interaction operation area provided with the second interaction incentive information. Specifically, the second interactive excitation information may be updated to an area where the interactive operation information is located in the preset interactive operation area, and the preset interactive operation area is updated to the target interactive operation area provided with the second interactive excitation information by adjusting the size and the shape of the preset interactive operation area, adding a dynamic effect, and the like.

In a specific embodiment, referring to fig. 5, fig. 5 is a schematic diagram of a preset page showing a target interoperation region according to an exemplary embodiment. The area corresponding to 501 may be a target interactive operation area provided with the second interactive incentive information.

In the above embodiment, the incentive resource distribution information and the first display end time corresponding to the first interaction incentive information are used as the target incentive time, and when the incentive resource distribution information and the first interaction incentive information are displayed, the second interaction incentive information corresponding to the first display end time is displayed in combination with the display area of the interaction operation information corresponding to the recommended target in the target media information, so that dynamic update of the interaction incentive information can be realized, richness and diversity of the interaction incentive information are improved, further, interactivity of the page and display probability of the associated page can be better improved, a target recommendation effect is effectively improved, resource waste caused by pushing of invalid media information is reduced, and system performance is improved.

In an optional embodiment, in the case that the target incentive time is a second exhibition end time corresponding to the target media information, the target interaction incentive information is third interaction incentive information corresponding to the second exhibition end time;

correspondingly, the displaying the target interaction incentive information on the preset page when the target incentive time is reached and the target interaction operation executed by the target object is not monitored may include:

hiding a target interaction operation area under the condition that the display time of the target media information reaches a second display end time and the target object is not monitored to execute the target interaction operation;

and displaying the third interactive incentive information on a preset page.

In a specific embodiment, the second presentation end time may be a presentation end time corresponding to preset target media information. Optionally, when the display time of the target media information reaches the second display end time, it may be determined that the display of the target media information is ended, and optionally, if it is not monitored that the target object performs the target interaction operation, the target interaction operation region provided with the second interaction incentive information may be hidden; and displaying the third interactive incentive information on a preset page.

In a specific embodiment, the third interactive motivation information may be displayed in a preset page by means of a pop-up window or a floating layer.

In a specific embodiment, as shown in fig. 6, fig. 6 is a schematic diagram of a preset page showing third interactive incentive information according to an exemplary embodiment. Optionally, the recommendation document of the recommendation target may also be displayed while the first interactive incentive information is displayed. Specifically, the information corresponding to 601, except for the recommendation document of the recommendation target, may be third interactive incentive information.

In the above embodiment, the second presentation end time corresponding to the target media information is taken as the target incentive time, and when the presentation of the target media information is finished, the third interactive incentive information corresponding to the second presentation end time is presented in combination, so that the dynamic update of the interactive incentive information can be realized, the richness and diversity of the interactive incentive information are improved, the interactivity of the page and the display probability of the associated page can be better improved, the target recommendation effect is effectively improved, the resource waste caused by the pushing of invalid media information is reduced, and the system performance is improved.

In an optional embodiment, the method further includes:

In a specific embodiment, the target object may perform the target interaction operation based on any area of the preset page, may also perform the target interaction operation in combination with the interaction operation information corresponding to the recommendation target in the preset page, and may also perform the target interaction operation in combination with the target interaction incentive information.

In the embodiment, when the target interaction operation is detected to be executed by the target object, the user jumps to the associated page of the recommended target, so that the convenience of the associated page for displaying the trigger operation can be greatly improved, and the recommendation effect can be better improved.

In an optional embodiment, the method may further include:

and responding to a page back instruction triggered by the associated page, and switching the associated page into a preset page.

In an optional embodiment, the associated page may be provided with page rollback operation information, and optionally, the page rollback instruction is triggered by clicking the page rollback operation information, and the associated page is switched to the preset page.

In a specific embodiment, when the associated page is switched to the preset page, the display progress of the target media information in the preset page may be preset based on the execution of the target interaction operation in the preset page, and the next target media information is continuously displayed.

In the embodiment, the associated page can be switched to the preset page through the page backspacing instruction triggered by the associated page, so that after recommendation of the recommendation target in the target media information is performed, a user can conveniently view more media information of other recommendation targets.

In an optional embodiment, if it is monitored that the target object performs the target interaction operation under the condition that the target interaction incentive information is displayed, the switching the associated page to the preset page may include:

and switching the associated page into a preset page comprising the excitation resource distribution information corresponding to the operation excitation resource.

In a specific embodiment, if it is monitored that the target object performs the target interaction operation under the condition that the target interaction incentive information is displayed, an incentive resource distribution request may be sent to the server, so that the server distributes, to the target object, an operation incentive resource for performing the target interaction operation.

In a specific embodiment, the incentive resource distribution information corresponding to the operation incentive resource may be information for prompting that the target object has acquired the operation incentive resource. Optionally, the display duration of the incentive resource distribution information corresponding to the operation incentive resource may be preset, and correspondingly, the incentive resource distribution information corresponding to the operation incentive resource may be hidden when the preset display duration is reached.

In a specific embodiment, as shown in fig. 7, fig. 7 is a schematic diagram illustrating a preset page having incentive resource distribution information corresponding to an operation incentive resource according to an exemplary embodiment. The information corresponding to 701 may be incentive resource distribution information corresponding to the operation incentive resource.

In the embodiment, if it is monitored that the target object executes the target interaction operation under the condition of target interaction incentive information display, the associated page is switched to the preset page, and incentive resource distribution information corresponding to the operation incentive resources can be displayed on the preset page, so that the user can be helped to know the distribution condition of the operation incentive resources, and the user experience can be better improved.

In an optional embodiment, the displaying the associated page includes:

displaying an associated page comprising preset browsing incentive information;

in a specific embodiment, the preset browsing excitation information may be used to indicate that the target object completes the page browsing task on the associated page, so as to obtain an excitation resource corresponding to the page browsing task. Specifically, the page browsing task may be a task of browsing an associated page.

In some scenarios, for example, a scenario that a user stays in an associated page for a certain period of time is required, in order to increase the browsing duration of the user on the associated page, preset browsing incentive information may be displayed on the associated page.

In an optional embodiment, the method may further include:

acquiring second task execution information corresponding to the target object;

In a specific embodiment, the second task execution information may be information for executing a page browsing task for the target object, and the second task execution information may be browsing time for the target object to browse the associated page; optionally, the browsing time may be a browsing duration or a browsing time point; specifically, the task completion time corresponding to the page browsing task may be time information set in advance in combination with a preset browsing duration corresponding to the page browsing task. Optionally, the task completion time corresponding to the page browsing task may be a time point or a duration; the specific determination manner of the task completion time corresponding to the page browsing task may refer to the above-mentioned task completion time related details corresponding to the media browsing task, which are not described herein again.

In a specific embodiment, the incentive resource distribution information corresponding to the page browsing task may be information for prompting that the target object has acquired an incentive resource corresponding to the page browsing task. Optionally, while presenting the incentive resource distribution information corresponding to the page browsing task, the server may send an incentive resource distribution request to the server, so that the server distributes incentive resources for completing the page browsing task to the target object.

In the embodiment, the preset browsing incentive information is displayed on the associated page, so that the stay time of the user on the associated page can be prolonged, different recommendation requirements can be better met, and the incentive resource distribution information corresponding to the page browsing task is displayed on the associated page under the condition that the second task execution information indicates that the task completion time corresponding to the page browsing task is reached, so that the user can be helped to know the distribution condition of the operation incentive resource, and the user experience can be better improved.

In addition, it should be noted that the dashed boxes and reference numerals in the page schematic diagram in the present specification are only for better identifying the corresponding information, and do not exist in the actual page.

In a specific embodiment, taking a target interaction operation as a click operation as an example, as shown in fig. 8, fig. 8 is a schematic diagram in a page interaction process provided according to an exemplary embodiment. Under the condition of a media information viewing instruction triggered by a target object, as shown in fig. 8a, a preset page including target media information may be displayed; specifically, in the process of displaying the target media information, the operation execution state of the target object can be monitored; optionally, in a case that the media browsing task is completed, that is, in a case that a task completion time corresponding to the media browsing task is reached, if it is not monitored that the target object performs a click operation (target interaction operation), the first interaction incentive information and incentive resource distribution information corresponding to the media browsing task are displayed on a preset page in combination with fig. 8 b; optionally, before the first interactive incentive information and incentive resource distribution information are displayed, if it is monitored that the target object executes a click operation (target interactive operation), in combination with fig. 8e, the user may jump to the associated page; further, under the condition that a page rollback instruction is triggered based on the associated page, in combination with fig. 8f, the preset page may be skipped to, and incentive resource distribution information corresponding to the operation incentive resources is displayed on the preset page. Optionally, under the condition that the presentation of the first interaction incentive information and the incentive resource distribution information is finished, if it is not monitored that the target object performs a click operation (target interaction operation), the incentive resource distribution information and the first interaction incentive information may be hidden in combination with fig. 8 c; updating a preset interactive operation area in a preset page to a target interactive operation area provided with second interactive excitation information; optionally, under the condition that the display of the target media information is finished, if it is not monitored that the target object performs a click operation (target interaction operation), with reference to fig. 8d, entering an end page corresponding to the target media information, where a target interaction operation area may be hidden and third interaction incentive information is displayed; optionally, if a click operation (target interaction operation) is performed based on the third interaction incentive information, the user may also jump to the associated page shown in fig. 8 e; returning to an end page showing excitation resource distribution information corresponding to the operation excitation resources under the condition that a page backspacing instruction is triggered based on the associated page; optionally, if the click operation is executed based on the second interaction incentive information, in combination with fig. 8e, the user may jump to the associated page; further, under the condition that a page rollback instruction is triggered based on the associated page, in combination with fig. 8f, the preset page may be skipped to, and incentive resource distribution information corresponding to the operation incentive resources is displayed on the preset page. Further, if it is monitored that the target object executes a click operation (target interaction operation) before the media browsing task is completed, the target object can jump to the associated page in combination with fig. 8g, and further jump to a preset page in combination with fig. 8h under the condition that a page backspacing instruction is triggered based on the associated page, and in the preset page, the target media information continues to be displayed in combination with the display progress of the target media information before the click operation, and the interaction operation information of the recommended target is displayed under the condition that the display of the target media information is finished.

As can be seen from the technical solutions provided by the embodiments of the present specification, in a process of displaying target media information in the present specification, by monitoring an operation execution state of a target object, a situation that the target object executes a target interaction operation can be determined in time, and in a situation that the target object executes the target interaction operation is not monitored, in combination with different excitation times, interactive excitation information of different display styles corresponding to different excitation times is displayed, so that a page style can be effectively enriched, dynamic display of the interactive excitation information is achieved, interactivity of a page is greatly improved, and the target object can be prompted based on the interactive excitation information to obtain operation excitation resources by executing the target interaction operation, so that an execution rate of the target interaction operation can be greatly improved, thereby improving a display rate of a page associated with a recommended target in the target media information, effectively improving a target recommendation effect, reducing resource waste caused by pushing of invalid media information, and improving system performance.

FIG. 9 is a block diagram illustrating a page interaction device, according to an example embodiment. Referring to fig. 9, the apparatus includes:

a target media information presentation module 910 configured to execute a media information viewing instruction triggered in response to a target object, and present target media information on a preset page;

an operation execution state monitoring module 920, configured to monitor an operation execution state of the target object during a target media information display process, where the operation execution state is used to indicate a situation that the target object executes a target interaction operation, and the target interaction operation is used to trigger display of an associated page of a recommended target in the target media information;

a target interaction incentive information presentation module 930 configured to present the target interaction incentive information on a preset page when the target incentive time is reached and the target interaction operation of the target object is not monitored;

the target interactive excitation information is interactive excitation information corresponding to the target excitation time in a plurality of kinds of interactive excitation information corresponding to a plurality of preset excitation times; the multiple kinds of interaction incentive information are used for indicating the target object to obtain the operation incentive resources by executing the target interaction operation in different display styles.

In an optional embodiment, in a case that the target incentive time is a task completion time corresponding to the media browsing task, the target interaction incentive information is first interaction incentive information corresponding to the task completion time, and the apparatus further includes:

the first task execution information acquisition module is configured to acquire first task execution information corresponding to the target object in the process of displaying the target media information;

the target interaction incentive information presentation module 930 is specifically configured to perform the steps comprising:

In an optional embodiment, when the target incentive time is a first exhibition end time corresponding to incentive resource distribution information and first interaction incentive information, the target interaction incentive information is second interaction incentive information corresponding to the first exhibition end time;

the target interaction incentive information presentation module 930 includes:

the information hiding unit is configured to hide the incentive resource distribution information and the first interaction incentive information under the condition that the exhibition time of the incentive resource distribution information and the first interaction incentive information reaches a first exhibition end time and target interaction operation of a target object is not detected;

the second interactive incentive information display unit is configured to update the preset interactive operation area in the preset page to a target interactive operation area provided with second interactive incentive information;

the preset interactive operation area is a display area of interactive operation information corresponding to the recommendation target.

the target interaction incentive information presentation module 930 includes:

the target interactive operation area hiding unit is configured to hide the target interactive operation area when the display time of the target media information reaches the second display end time and the target object is not monitored to execute the target interactive operation;

and the third interactive incentive information presentation unit is configured to perform presentation of the third interactive incentive information on a preset page.

In an optional embodiment, the apparatus further comprises:

and the associated page display module is configured to display the associated page under the condition that the target object is monitored to execute the target interactive operation.

In an optional embodiment, the apparatus further comprises:

and the page switching module is configured to execute a page back instruction triggered by the associated page and switch the associated page to a preset page.

In an alternative embodiment, the associated page display module is specifically configured to perform displaying of an associated page including preset browsing incentive information;

the preset browsing excitation information is used for indicating the target object to complete the page browsing task on the associated page so as to obtain the excitation resource corresponding to the page browsing task.

In an optional embodiment, the apparatus further comprises:

With regard to the apparatus in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.

Fig. 10 is a block diagram illustrating an electronic device for information presentation, which may be a terminal, according to an exemplary embodiment, and which may be a terminal, and its internal structure diagram may be as shown in fig. 10. The terminal may include RF (Radio Frequency) circuitry 1010, memory 1020 including one or more computer-readable storage media, input unit 1030, display unit 1040, sensors 1050, audio circuitry 1060, wiFi (wireless fidelity) module 1070, a processor 1080 including one or more processing cores, and a power supply 1090. Those skilled in the art will appreciate that the terminal structure shown in fig. 10 is not intended to be limiting and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components. Wherein:

RF circuit 1010 may be used for receiving and transmitting signals during a message transmission or communication session, and in particular, for receiving downlink information from a base station and processing the received downlink information by one or more processors 1080; in addition, data relating to uplink is transmitted to the base station. In general, RF circuitry 1010 includes, but is not limited to, an antenna, at least one Amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (low noise Amplifier), a duplexer, and the like. In addition, the RF circuit 1010 may also communicate with networks and other terminals through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communications), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

The memory 1020 may be used to store software programs and modules, and the processor 1080 executes various functional applications and data processing by operating the software programs and modules stored in the memory 1020. The memory 1020 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, application programs required for functions, and the like; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 1020 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, memory 1020 may also include a memory controller to provide processor 1080 and input unit 1030 access to memory 1020.

The input unit 1030 may be used to receive input numeric or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control. In particular, input unit 1030 may include touch-sensitive surface 1031, as well as other input devices 1032. The touch-sensitive surface 1031, also referred to as a touch display screen or a touch pad, may collect touch operations by a user (such as operations by a user on or near the touch-sensitive surface 1031 using any suitable object or attachment, such as a finger, a stylus, etc.) on or near the touch-sensitive surface 1031 and drive the corresponding connection device according to a preset program. Optionally, the touch sensitive surface 1031 may comprise two parts, a touch detection means and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, and sends the touch point coordinates to the processor 1080, and can receive and execute commands sent by the processor 1080. In addition, the touch-sensitive surface 1031 may be implemented using various types of resistive, capacitive, infrared, and surface acoustic waves. The input unit 1030 may also include other input devices 1032 in addition to the touch-sensitive surface 1031. In particular, other input devices 1032 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a track ball, a mouse, a joystick, or the like. The display unit 1040 may be used to display information input by or provided to a user and various graphical user interfaces of the terminal, which may be made up of graphics, text, icons, video, and any combination thereof. The Display unit 1040 may include a Display panel 1041, and optionally, the Display panel 1041 may be configured in a form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like. Further, the touch-sensitive surface 1031 may overlay the display panel 1041, and when a touch operation is detected on or near the touch-sensitive surface 1031, the touch operation is transferred to the processor 1080 for determining a type of the touch event, and the processor 1080 then provides a corresponding visual output on the display panel 1041 according to the type of the touch event. Touch-sensitive surface 1031 and display panel 1041 may be implemented as two separate components for input and output functions, although in some embodiments touch-sensitive surface 1031 may be integrated with display panel 1041 for input and output functions.

The terminal may also include at least one sensor 1050, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display panel 1041 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 1041 and/or a backlight when the terminal is moved to the ear. As one of the motion sensors, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally, three axes), detect the magnitude and direction of gravity when the terminal is stationary, and can be used for applications of recognizing terminal gestures (such as horizontal and vertical screen switching, related games, magnetometer gesture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured in the terminal, detailed description is omitted here.

Audio circuitry 1060, speaker 1061, and microphone 1062 may provide an audio interface between a user and the terminal. The audio circuit 1060 can transmit the electrical signal converted from the received audio data to the speaker 1061, and the electrical signal is converted into a sound signal by the speaker 1061 and output; on the other hand, the microphone 1062 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1060 and converted into audio data, which is then processed by the audio data output processor 1080 and then sent to another terminal via the RF circuit 1010, or the audio data is output to the memory 1020 for further processing. The audio circuit 1060 may also include an earbud jack to provide peripheral headset and terminal communication.

WiFi belongs to short-distance wireless transmission technology, and the terminal can help the user to send and receive e-mail, browse web pages, access streaming media, etc. through the WiFi module 1070, which provides the user with wireless broadband internet access. Although fig. 10 shows the WiFi module 1070, it is understood that it does not belong to the essential constitution of the terminal, and can be omitted entirely as needed within the scope not changing the essence of the invention.

The processor 1080 is a control center of the terminal, connects various parts of the entire terminal using various interfaces and lines, performs various functions of the terminal and processes data by operating or executing software programs and/or modules stored in the memory 1020 and calling data stored in the memory 1020, thereby integrally monitoring the terminal. Optionally, processor 1080 may include one or more processing cores; preferably, the processor 1080 may integrate an application processor, which primarily handles operating systems, user interfaces, application programs, etc., and a modem processor, which primarily handles wireless communications. It is to be appreciated that the modem processor described above may not be integrated into processor 1080.

The terminal also includes a power supply 1090 (e.g., a battery) for powering the various components, which may preferably be logically coupled to the processor 1080 via a power management system that may enable managing charging, discharging, and power consumption via the power management system. Power supply 1090 may also include any component including one or more DC or AC power sources, recharging systems, power failure detection circuitry, power converters or inverters, power status indicators, and the like.

Although not shown, the terminal may further include a camera, a bluetooth module, etc., which will not be described herein. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, the terminal further includes a memory, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the one or more processors according to the instructions of the method embodiments of the present invention.

In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement a page interaction method as in an embodiment of the present disclosure.

In an exemplary embodiment, a computer-readable storage medium is also provided, and when executed by a processor of an electronic device, enables the electronic device to perform a page interaction method in the embodiments of the present disclosure.

In an exemplary embodiment, a computer program product containing instructions that, when executed on a computer, cause the computer to perform the page interaction method in the embodiments of the present disclosure is also provided.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above may be implemented by hardware instructions of a computer program, which may be stored in a non-volatile computer-readable storage medium, and when executed, the computer program may include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), rambus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A page interaction method is characterized by comprising the following steps:

2. The page interaction method according to claim 1, wherein when the target incentive time is a task completion time corresponding to a media browsing task, the target interaction incentive information is first interaction incentive information corresponding to the task completion time, and the method further comprises:

3. The page interaction method according to claim 2, wherein when the target incentive time is a first presentation end time corresponding to the incentive resource distribution information and the first interaction incentive information, the target interaction incentive information is second interaction incentive information corresponding to the first presentation end time;

4. The page interaction method according to claim 3, wherein when the target incentive time is a second exhibition end time corresponding to the target media information, the target interaction incentive information is third interaction incentive information corresponding to the second exhibition end time;

and displaying the third interactive incentive information on the preset page.

5. The page interaction method according to any one of claims 1 to 4, characterized in that the method further comprises:

6. The page interaction method of claim 5, wherein the method further comprises:

and responding to a page returning instruction triggered by the associated page, and switching the associated page into the preset page.

7. The page interaction method according to claim 6, wherein if it is monitored that the target object performs the target interaction operation under the condition that the target interaction incentive information is displayed, the switching the associated page to the preset page includes:

8. The page interaction method of claim 5, wherein said displaying the associated page comprises:

displaying an associated page comprising preset browsing incentive information;

9. The page interaction method of claim 8, wherein the method further comprises:

acquiring second task execution information corresponding to the target object;

10. A page interaction apparatus, comprising:

the target interaction incentive information display module is configured to display target interaction incentive information on the preset page under the condition that target incentive time is reached and the target interaction operation of the target object is not monitored;

11. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the page interaction method of any of claims 1 to 9.

12. A computer-readable storage medium, wherein instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the page interaction method of any of claims 1 to 9.

13. A computer program product comprising computer instructions, characterized in that the computer instructions, when executed by a processor, implement the page interaction method of any one of claims 1 to 9.