CN115062204A - Content push processing method and processing device based on vehicle navigation - Google Patents

Content push processing method and processing device based on vehicle navigation Download PDF

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Publication number
CN115062204A
CN115062204A CN202210688234.4A CN202210688234A CN115062204A CN 115062204 A CN115062204 A CN 115062204A CN 202210688234 A CN202210688234 A CN 202210688234A CN 115062204 A CN115062204 A CN 115062204A
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push
data
content data
content
poi
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黄超
杨度
刘占杰
肖常衍
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Zhejiang Geely Holding Group Co Ltd
Zhejiang Zeekr Intelligent Technology Co Ltd
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Zhejiang Geely Holding Group Co Ltd
Zhejiang Zeekr Intelligent Technology Co Ltd
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Priority to CN202210688234.4A priority Critical patent/CN115062204A/en
Publication of CN115062204A publication Critical patent/CN115062204A/en
Priority to PCT/CN2023/097721 priority patent/WO2023241368A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/907Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/909Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using geographical or spatial information, e.g. location
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/54Browsing; Visualisation therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/58Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/587Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using geographical or spatial information, e.g. location
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/64Browsing; Visualisation therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/68Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/687Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using geographical or spatial information, e.g. location
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/74Browsing; Visualisation therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/78Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/787Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using geographical or spatial information, e.g. location
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/903Querying
    • G06F16/9035Filtering based on additional data, e.g. user or group profiles
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/903Querying
    • G06F16/9038Presentation of query results
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/904Browsing; Visualisation therefor

Abstract

The invention provides a content push processing method based on vehicle navigation, which comprises the following steps: acquiring navigation driving route data, acquiring a node set, wherein the node set comprises a plurality of nodes, each node is associated with a plurality of POIs, and calculating push content data associated with the POIs; analyzing the plurality of nodes, acquiring the POI in a preset range of the nodes, calculating push content data associated with the POI, and generating a plurality of initial push content set data; and pushing the corresponding pushed content data according to the current position of the automobile. By the content push processing method based on vehicle navigation, user experience of a vehicle owner can be improved.

Description

Content push processing method and processing device based on vehicle navigation
Technical Field
The invention relates to the technical field of automobiles, in particular to a content push processing method and a content push processing device based on vehicle navigation.
Background
At present, vehicle-mounted navigation becomes an important guiding tool for automobile traveling. When a vehicle owner goes out, most of the vehicle owners open the vehicle-mounted navigation to search destinations, plan paths and drive according to guidance of the vehicle-mounted navigation. Because most of the existing vehicle-mounted navigation systems can only push information related to path planning, and cannot push information of scenic spots, markets and the like nearby on the path, the user experience of vehicle owners is poor.
Disclosure of Invention
In view of the above drawbacks of the prior art, an object of the present invention is to provide a method and an apparatus for processing content push based on car navigation, which can improve user experience of car owners.
In order to achieve the above objects and other related objects, the present invention provides a method for processing content push based on vehicle navigation, including:
acquiring navigation driving route data, acquiring a node set according to the navigation driving route data, wherein the node set comprises a plurality of nodes, each node is associated with a plurality of POIs, and push content data associated with the POIs are calculated;
analyzing the plurality of nodes, acquiring the POI in a preset range of the nodes, calculating push content data associated with the POI, and generating a plurality of initial push content set data;
associating the POI associated with the node with a plurality of the initial push content set data to generate a push content data set;
and pushing the corresponding pushed content data according to the current position of the automobile.
In an embodiment of the present invention, in the step of acquiring navigation driving route data, acquiring a node set according to the navigation driving route data, where the node set includes a plurality of nodes, each node associates a plurality of POIs, and calculates push content data associated with the POIs, the method further includes:
judging whether the pushed content data associated with the POI is cached or not, if so, extracting the pushed content data corresponding to the POI and obtaining intermediate pushed content set data corresponding to the POI.
In an embodiment of the present invention, in the step of analyzing the plurality of nodes, obtaining the push content data located in the preset range according to the location of the POI associated with each node, and generating a plurality of initial push content set data,
each POI corresponds to one of the initial pushed content set data, the initial pushed content set data includes a plurality of initial pushed content data, and the initial pushed content data is pre-screened according to content shielded by a user.
In an embodiment of the present invention, the step of associating the POI associated with the node with a plurality of the initial push content set data, and generating a push content data set includes:
associating one POI with the initial push content set data corresponding to the POI, and acquiring the weight values of a plurality of push content data;
sequencing the plurality of pushed content data according to the weight values to generate intermediate pushed content set data;
sequentially associating the rest POIs to obtain a plurality of intermediate push content data;
and performing aggregation processing on the plurality of intermediate push content data to generate a push content data set.
In an embodiment of the present invention, the weight value f (u) is expressed as:
Figure BDA0003700548990000021
wherein U (a) represents a weighting matrix of the POI and the push content data, the behavior of the matrix is the serial number of the push content data, the column of the matrix represents the serial number of the POI,
the row of u (u) represents the sequence number of the POI, the column of the matrix represents the sequence number of the push content data, and when the POI is associated with the push content data, the element of the matrix is 1, otherwise it is 0.
In one embodiment of the present invention, the matrix u (u) is represented as: u (u) ═ p 0 L p m ]×f(p),
Wherein p is m The POI represented in the preset range of the navigation driving route data has the longitude and latitude of the POI,
f (p) the push content data associated therewith representing a preset range around the POI.
In an embodiment of the present invention, the step of sorting the plurality of pieces of push content data according to the weight value to generate intermediate push content set data includes:
judging whether the push content data with the same weight value exists or not;
if the weighted values of the plurality of pieces of push content data are different, sequencing the plurality of pieces of push content data and generating intermediate push content set data;
if the pushed content data with the same weight value exists, sequencing the pushed content data with the same weight value according to the distance between the pushed content data and the current position of the POI, sequencing the rest pushed content data, and generating the middle pushed content set data.
In an embodiment of the present invention, the step of calculating a current node according to a current location of the vehicle and pushing the corresponding pushed content data includes:
judging whether the automobile reaches the position of the next node or not;
if the automobile does not reach the position of the next node, pushing a plurality of pieces of pushed content data associated with the POI corresponding to the current node in sequence, simultaneously judging whether the plurality of pieces of pushed content data are all pushed completely, and if all the pieces of pushed content data are pushed completely, pushing a plurality of pieces of pushed content data associated with the POI corresponding to the next node in sequence;
if the automobile reaches the position of the next node, interrupting the currently pushed push content data, and pushing a plurality of push content data associated with the POI corresponding to the next node in sequence;
and judging whether the navigation driving route of the automobile changes or not, and if so, generating a new node and a new push content data set again according to new navigation driving route data.
In an embodiment of the present invention, when the push content data is pushed, when the vehicle is in a driving state, the video content and the image-text content in the push content data are converted into the voice content for pushing, and when the vehicle is in a parking state, the video content and the image-text content in the push content data are directly pushed.
The invention also provides a content push processing device based on vehicle navigation, which comprises: the node acquisition module is used for acquiring navigation driving route data, acquiring a node set according to the navigation driving route data, wherein the node set comprises a plurality of nodes, each node is associated with a plurality of POIs, and extracting pre-cached push content data associated with the POIs;
the initial push content generation module is used for analyzing the plurality of nodes, acquiring the POI in the preset range of the nodes, calculating push content data associated with the POI and generating a plurality of initial push content set data;
a push content generation module, configured to associate the POI associated with the node with a plurality of pieces of initial push content set data, and generate a push content data set; and
and the pushing module is used for pushing the corresponding pushing content data according to the current position of the automobile.
As described above, the present invention provides a processing method and a processing apparatus for content push based on vehicle navigation, which can push content preferred by users, such as nearby shopping malls, scenic spots, etc., to the users in the form of video, graphics, text, or voice according to the real-time position of the vehicle, thereby improving user experience.
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In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart illustrating a content push processing method based on car navigation according to the present invention.
Fig. 2 is a flowchart of step S30 in fig. 1.
Fig. 3 is a flowchart of step S33 in fig. 2.
Fig. 4 is a flowchart of step S40 in fig. 1.
Fig. 5 is a schematic diagram of a content push processing device based on car navigation according to the present invention.
Fig. 6 is a schematic diagram showing a push state of a content push processing device based on car navigation according to the present invention.
Fig. 7 is a schematic diagram showing a structure of a content tree of a content push processing device based on car navigation according to the present invention.
Element number description:
10. a node acquisition module; 20. an initial push content generation module; 30. a push content generation module; 40. a cache module; 50. and a pushing module.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, according to the content push processing method based on vehicle navigation provided by the embodiment of the present invention, corresponding content can be pushed according to the preference of a user, and when an automobile passes through a certain node, the pushed content associated with the POI associated with the node can be sent to the vehicle navigation. By adopting the content pushing processing method based on vehicle navigation, shopping malls, scenic spots and the like on the navigation driving route can be pushed to the user in the form of videos, pictures and texts or voice, and the user experience is further improved. In the following, the present invention is described in detail by specific embodiments, and the steps of the processing method for content push based on vehicle navigation may include:
s10, acquiring navigation driving route data, acquiring a node set according to the navigation driving route data, wherein the node set comprises a plurality of nodes, each node is associated with a plurality of POIs, and push content data associated with the POIs are calculated. And judging whether the pushed content data associated with the POI is cached or not, if so, extracting the pushed content data corresponding to the POI and obtaining the middle pushed content set data corresponding to the POI.
In one embodiment of the invention, before the user drives, a travel end point is input through vehicle navigation, and a corresponding navigation driving route is generated. At this time, the navigation driving route can be uploaded to the navigation system, and a corresponding POI (Point of Interest) is generated. The POI may be a geographic identifier obtained by querying roads, buildings, markets, landmarks, special keywords, etc. near the offline location through an API (Application Programming Interface) Interface of the navigation system. The node set related to the navigation driving route may be obtained according to the navigation driving route, where the node set may include a plurality of nodes, and each node may be associated with a plurality of POIs.
In an embodiment of the present invention, for a position of a certain node, different vehicles may pass through, since data of the vehicle navigation APP is communicated with the cloud content system, other vehicle owners may have associated the POI with corresponding initial pushed content set data, and upload the generated intermediate pushed content set data to the cloud content system. At this moment, the vehicle navigation APP can directly download corresponding content cache data from the cloud content system, so that intermediate push content set data corresponding to the POI is obtained, repeated calculation can be avoided, and push efficiency is improved.
S20, analyzing the multiple nodes, obtaining the POIs in the preset range of the nodes, calculating push content data associated with the POIs, generating multiple initial push content set data, and if no push content data exists, the generated initial push content set data is empty, wherein each POI corresponds to a certain initial push content set data, the initial push content set data comprises multiple initial push content data, and the initial push content data is pre-screened according to the content shielded by the user.
In an embodiment of the present invention, for each node, there are multiple POIs around the node, for example, there are many shopping malls, supermarkets, etc., so that the POIs need to be filtered, and POIs farther from the node are removed. Therefore, a preset range can be preset, POI in the preset range is reserved according to the position of each node, and POI exceeding the preset range is removed. The initial push content data is pre-screened according to the content shielded by the user, for example, a restaurant is recommended at a time, the user shields the restaurant, and then for the restaurant and the associated push content, when the push content data is processed at a later time, the push content data related to the restaurant is shielded, and the related content is not pushed any more. Since each POI is associated with a plurality of pieces of push content, push content data associated with the POI may be calculated, and the plurality of pieces of push content data may be aggregated to generate one initial push content set data. The same processing may be performed for other POIs at this time, and a plurality of initial push content set data may be generated. Each POI corresponds to a certain initial push content set data. The preset range may be within a range of 10km from the node position, or within a range of 15km from the node position, or within a range of 20km from the node position, and the specific size of the preset range may be set according to actual requirements.
And S30, associating the POI associated with the node with a plurality of initial push content set data to generate a push content data set.
Referring to FIG. 2, in one embodiment of the present invention, when step S30 is executed, the sub-step of step S30 may include:
s31, associating one POI with the corresponding initial push content set data, and obtaining the weight values f (u) of a plurality of push content data,
Figure BDA0003700548990000061
wherein, u (a) represents a weight matrix of the POI and the push content data, the behavior of the matrix is a sequence number of the push content data, and the columns of the matrix are sequence numbers of the POI. U (u) the rows of the matrix represent the sequence numbers of the POIs, the columns of the matrix represent the sequence numbers of the push content data, and when a POI is associated with push content data, the elements of the matrix are 1, otherwise 0. U (u) ═ p 0 L p m ]X f (p), wherein p m And f (p) push content data which are related to the POI and represent the preset range around the POI.
In one embodiment of the present invention, before the vehicle is ready to drive, the POI closest to the departure location may be associated. Since a single POI may be associated with multiple push content data, weight values may be calculated for the POI and the multiple push content data. A higher weight value of a certain piece of push content data may indicate a better association between the push content data and the POI. The specific calculation method of the weight value f (u) can be expressed as
Figure BDA0003700548990000062
Wherein, u (a) represents a weight matrix of the POI and the push content data, the behavior of the matrix is a sequence number of the push content data, and the columns of the matrix are sequence numbers of the POI. U (u) the rows of the matrix represent the sequence numbers of the POIs, the columns of the matrix represent the sequence numbers of the push content data, and when a POI is associated with push content data, the elements of the matrix are 1, otherwise 0. U (u) ═ p 0 L p m ]X f (p), wherein p m And f (p) push content data which are related to the POI and represent the preset range around the POI.
S32, sorting the plurality of pieces of pushed content data according to the weight value, and generating intermediate pushed content set data.
Referring to fig. 3, in one embodiment of the present invention, when step S32 is executed, the multiple pieces of push content data are sorted according to the weight values, and intermediate push content set data is generated. Specifically, the sub-step of step S32 may include:
s321, determining whether there is push content data with the same weight value.
And S322, if the weighted values of the plurality of pieces of push content data are different, sequencing the plurality of pieces of push content data and generating intermediate push content set data.
And S323, if the push content data with the same weight value exist, sorting the push content data with the same weight value according to the distance between the push content data and the current POI position, simultaneously sorting the rest push content data, and generating middle push content set data.
In an embodiment of the present invention, since there may be a plurality of pieces of push content data near each POI, the push content data may be sorted according to a weight value corresponding to the push content data, so that the car navigation system can broadcast the push content according to a certain order. Specifically, the weighted values may be sorted in an ascending or descending manner to obtain sorted intermediate push content set data. Since there may be a plurality of pieces of push content data having the same weight value, the plurality of pieces of push content data having the same weight value may be sorted according to the distance between the push content data and the POI, and the intermediate push content set data may be obtained.
And S33, sequentially associating the rest POIs to obtain a plurality of intermediate push content data.
S34, the plurality of intermediate pieces of push content data are collectively processed to generate a push content data set.
In an embodiment of the present invention, after generating the sub-pushed content data of the current POI, the same association processing may be performed on the next POI in sequence, until all the POIs are associated, a plurality of sub-pushed content data may be generated, and each sub-pushed content data is associated with a corresponding POI. At this time, a plurality of pieces of sub push content data may be collectively processed to generate a push content data set.
And S40, caching the pushed content data set and waiting for pushing.
And S50, calculating the current node according to the current position of the automobile, and pushing corresponding push content data.
Referring to fig. 4, in one embodiment of the present invention, when step S50 is executed, that is, according to the current location of the car, the current node is calculated, and the corresponding push content data is pushed. Specifically, the sub-step of step S50 may include:
and S51, judging whether the automobile reaches the position of the next node.
And S52, if the automobile does not reach the position of the next node, sequentially pushing a plurality of pieces of pushed content data associated with the POI corresponding to the current node, simultaneously judging whether all the pieces of pushed content data are pushed completely, and if all the pieces of pushed content data are pushed completely, sequentially pushing a plurality of pieces of pushed content data associated with the POI corresponding to the next node. When the automobile is in a driving process, the video content and the image-text content in the pushed content data are converted into voice content to be pushed, and when the automobile is in a parking process, the video content and the image-text content in the pushed content data are directly pushed.
And S53, if the automobile reaches the position of the next node, interrupting the currently pushed push content data, and pushing a plurality of push content data associated with the POI corresponding to the next node in sequence.
And S54, judging whether the navigation driving route of the automobile changes or not, and if so, regenerating a new node and a new push content data set according to new navigation driving route data.
Therefore, in the scheme, the contents preferred by the users such as nearby shopping malls, scenic spots and the like are pushed to the users in the form of videos, pictures and texts or voices according to the real-time position of the automobile, and the user experience is further improved. Meanwhile, when the route of the automobile changes, new content can be pushed according to the new route.
It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present invention.
Referring to fig. 5, the present invention further provides a processing device for content push based on car navigation, wherein the processing device for content push based on car navigation corresponds to the processing method for content push based on car navigation one to one. The processing device for content push based on vehicle navigation can comprise a node acquisition module 10, an initial push content generation module 20, a push content generation module 30, a cache module 40 and a push module 50.
In an embodiment of the present invention, the node obtaining module 10 may be configured to obtain navigation driving route data, obtain a node set according to the navigation driving route data, where the node set includes a plurality of nodes, each node associates a plurality of POIs, and calculate push content data associated with the POIs. Judging whether the push content data associated with the POI is cached or not, if so, extracting the push content data corresponding to the POI and obtaining intermediate push content set data corresponding to the POI.
In an embodiment of the present invention, the initial pushed content generating module 20 may be configured to analyze the multiple nodes, obtain the POIs in the preset range of the nodes, calculate pushed content data associated with the POIs, generate multiple pieces of initial pushed content set data, and if there is no pushed content data, the generated initial pushed content set data is empty, where each POI corresponds to a certain piece of initial pushed content set data, the initial pushed content set data includes multiple pieces of initial pushed content data, and the initial pushed content data is pre-screened according to content shielded by a user.
In one embodiment of the present invention, the push content generation module 30 may be configured to associate the POI associated with a node with a plurality of initial push content set data to generate a push content data set. Specifically, a certain POI is associated with the initial push content set data corresponding to the POI, and the weight values of a plurality of push content data are obtained. And sequencing the plurality of pushed content data according to the weight values to generate intermediate pushed content set data. And sequentially associating the rest POIs to obtain a plurality of intermediate push content data. And performing set processing on the plurality of intermediate push content data to generate a push content data set. The specific step of sorting the plurality of pieces of push content data according to the weight values and generating the intermediate push content set data may include judging whether there is a piece of push content data having the same weight value. And if the weighted values of the plurality of pieces of push content data are different, sequencing the plurality of pieces of push content data and generating intermediate push content set data. If the push content data with the same weight value exists, sorting the push content data with the same weight value according to the distance between the push content data and the position of the current POI, simultaneously sorting the rest push content data, and generating middle push content set data.
In one embodiment of the present invention, the caching module 40 may be configured to cache the push content data set, waiting for a push.
In an embodiment of the present invention, the pushing module 50 may be configured to calculate a current node according to a current location of the vehicle, and push corresponding pushed content data. Specifically, it may be determined whether the vehicle reaches the location of the next node. If the automobile does not reach the position of the next node, pushing a plurality of pieces of pushed content data associated with the POI corresponding to the current node in sequence, simultaneously judging whether all the pieces of pushed content data are pushed completely, and if all the pieces of pushed content data are pushed completely, pushing a plurality of pieces of pushed content data associated with the POI corresponding to the next node in sequence. When the automobile is in a driving process, the video content and the image-text content in the pushed content data are converted into voice content to be pushed, and when the automobile is in a parking process, the video content and the image-text content in the pushed content data are directly pushed. And if the automobile reaches the position of the next node, interrupting the currently pushed push content data, and pushing a plurality of push content data associated with the POI corresponding to the next node according to the sequence. And judging whether the navigation driving route of the automobile changes or not, and if so, regenerating a new node and a new push content data set according to new navigation driving route data.
Referring to fig. 6 and 7, in an embodiment of the present invention, in the process of generating the push content, data input by the user may be uploaded to the cloud content system, and the cloud content system may be used to create the content. After uploading the data input by the user, offline site information can be configured for the data input by the user. The offline place information can comprise longitude and latitude, place types, names and associated POIs of places, the associated POIs inquire the POIs with geographic identifications such as roads, large buildings, shopping malls, landmarks, special keywords and the like near the offline place by calling a map API, and a part of POIs are selected to be associated with data input by a user, so that the content entry is completed, and at the moment, a content tree can be generated. The content tree may include a plurality of node information, at least one recommended content may appear in each node, and the recommended content may be pushed in a sorted order. After the navigation is started, the automobile calls the API to request the recommended content which is calculated by the cloud content system every time the automobile passes through one node, and meanwhile, the pushed content of each node in front is actively pulled to be stored locally and temporarily, so that the pushing is completed.
In the description of the present specification, reference to the description of the terms "present embodiment," "example," "specific example," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
The embodiments of the invention disclosed above are intended merely to aid in the explanation of the invention. The examples are not intended to be exhaustive or to limit the invention to the precise forms disclosed. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best utilize the invention. The invention is limited only by the claims and their full scope and equivalents.

Claims (10)

1. A content push processing method based on vehicle navigation is characterized by comprising the following steps:
acquiring navigation driving route data, acquiring a node set according to the navigation driving route data, wherein the node set comprises a plurality of nodes, each node is associated with a plurality of POIs, and push content data associated with the POIs are calculated;
analyzing the plurality of nodes, acquiring the POI in a preset range of the nodes, calculating push content data associated with the POI, and generating a plurality of initial push content set data;
associating the POI associated with the node with a plurality of the initial push content set data to generate a push content data set;
and pushing the corresponding pushed content data according to the current position of the automobile.
2. The processing method for content push based on vehicle navigation according to claim 1, wherein in the steps of acquiring navigation driving route data, acquiring a node set according to the navigation driving route data, the node set comprising a plurality of nodes, each node being associated with a plurality of POIs, and calculating push content data associated with the POIs, the method further comprises:
judging whether the pushed content data associated with the POI is cached or not, if so, extracting the pushed content data corresponding to the POI and obtaining intermediate pushed content set data corresponding to the POI.
3. The vehicle navigation-based content push processing method according to claim 1, wherein in the step of analyzing the plurality of nodes, obtaining the push content data within a preset range according to the position of the POI associated with each node, and generating a plurality of initial push content set data,
each POI corresponds to one of the initial pushed content set data, the initial pushed content set data includes a plurality of initial pushed content data, and the initial pushed content data is pre-screened according to content shielded by a user.
4. The method for processing content push based on vehicle navigation according to claim 1, wherein the step of associating the POI associated with the node with a plurality of the initial push content set data and generating a push content data set comprises:
associating a certain POI with the initial push content set data corresponding to the POI, and acquiring the weight values of a plurality of push content data;
sequencing the plurality of pushed content data according to the weight values to generate intermediate pushed content set data;
sequentially associating the rest POIs to obtain a plurality of intermediate push content data;
and performing aggregation processing on the plurality of intermediate push content data to generate a push content data set.
5. The vehicle navigation-based content push processing method according to claim 4, wherein the weight value f (u) is expressed as:
Figure FDA0003700548980000021
wherein U (a) represents a weight matrix of the POI and the push content data, the behavior of the matrix is a sequence number of the push content data, the columns of the matrix represent the sequence number of the POI,
the row of u (u) represents the sequence number of the POI, the column of the matrix represents the sequence number of the push content data, and when the POI is associated with the push content data, the element of the matrix is 1, otherwise it is 0.
6. The processing method for content push based on vehicle navigation according to claim 5, wherein the matrix U (u) is expressed as: u (u) ═ p 0 L p m ]×f(p),
Wherein p is m The POI represented in the preset range of the navigation driving route data has the longitude and latitude of the POI,
f (p) the push content data associated therewith representing a preset range around the POI.
7. The processing method for content push based on vehicle navigation according to claim 4, wherein the step of sorting the plurality of push content data according to the weight value and generating intermediate push content set data comprises:
judging whether the push content data with the same weight value exists or not;
if the weighted values of the plurality of pieces of push content data are different, sequencing the plurality of pieces of push content data and generating intermediate push content set data;
if the pushed content data with the same weight value exists, sequencing the pushed content data with the same weight value according to the distance between the pushed content data and the current position of the POI, sequencing the rest pushed content data, and generating the middle pushed content set data.
8. The processing method for pushing content based on vehicle navigation according to claim 1, wherein the step of pushing the corresponding pushed content data according to the current position of the vehicle comprises:
judging whether the automobile reaches the position of the next node or not;
if the automobile does not reach the position of the next node, pushing a plurality of pieces of pushed content data associated with the POI corresponding to the current node in sequence, simultaneously judging whether the plurality of pieces of pushed content data are all pushed completely, and if all the pieces of pushed content data are pushed completely, pushing a plurality of pieces of pushed content data associated with the POI corresponding to the next node in sequence;
if the automobile reaches the position of the next node, interrupting the currently pushed push content data, and pushing a plurality of push content data associated with the POI corresponding to the next node in sequence;
and judging whether the navigation driving route of the automobile changes or not, and if so, generating a new node and a new push content data set again according to new navigation driving route data.
9. The processing method for pushing content based on vehicle navigation according to claim 8, wherein when pushing the pushed content data, when the vehicle is in a driving state, the video content and the graphics content in the pushed content data are converted into voice content for pushing, and when the vehicle is in a parking state, the video content and the graphics content in the pushed content data are directly pushed.
10. A content push processing device based on vehicle navigation is characterized by comprising:
the node acquisition module is used for acquiring navigation driving route data, acquiring a node set according to the navigation driving route data, wherein the node set comprises a plurality of nodes, each node is associated with a plurality of POIs, and extracting pre-cached push content data associated with the POIs;
the initial push content generation module is used for analyzing the plurality of nodes, acquiring the POI in the preset range of the nodes, calculating push content data associated with the POI and generating a plurality of initial push content set data;
a push content generation module, configured to associate the POI associated with the node with a plurality of pieces of initial push content set data, and generate a push content data set; and
and the pushing module is used for pushing the corresponding pushing content data according to the current position of the automobile.
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