CN115061686A - Page display method and device based on user tags and electronic equipment - Google Patents
Page display method and device based on user tags and electronic equipment Download PDFInfo
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Abstract
The invention discloses a page display method, a page display device and electronic equipment based on user tags, wherein the method comprises the following steps: configuring a corresponding front-end page according to a pre-generated user tag; detecting a page access request of a user, acquiring user information, and acquiring a user tag corresponding to the user according to the user information; and displaying the corresponding front-end page according to the user tag. When a user enters a product page, the embodiment of the invention firstly obtains the information of the user to match a user tag created by big data, if a certain tag is hit, a front-end page configured for the tag is opened for the user, so that different types of users can see different page contents, and technical support is provided for differentiated and refined operation of products.
Description
Technical Field
The invention relates to the technical field of big data, in particular to a page display method and device based on user tags and electronic equipment.
Background
In the prior art, when a user accesses the front-end page contents of application programs such as a vehicle mall, a vehicle owner preference product and the like, the front-end page contents are unified, and after all users with fixed contents configured by background management personnel enter the front-end page contents, the same page is seen, different contents cannot be displayed for different types of users, and inconvenience is brought to accurate advertisement putting.
Accordingly, the prior art is yet to be improved and developed.
Disclosure of Invention
In view of the defects of the prior art, the invention provides a page display method and device based on a user tag and electronic equipment, and aims to solve the problem that in the prior art, the front-end page content of an application program is uniformly configured and cannot be displayed with different contents for different types of users.
The technical scheme of the invention is as follows:
the first embodiment of the invention provides a page display method based on user tags, which comprises the following steps:
configuring a corresponding front-end page according to a pre-generated user tag;
detecting a page access request of a user, acquiring user information, and acquiring a user tag corresponding to the user according to the user information;
and displaying the corresponding front-end page according to the user tag.
Further, the configuring a corresponding front-end page according to a pre-generated user tag includes:
generating a user tag database in advance;
acquiring a user tag in a user tag database;
configuring a front-end page according to the user tag;
and establishing a mapping relation between the user label and the front-end page.
Further, the pre-generated user tag database includes:
determining a label generation rule in advance according to a service scene;
processing a user information sample based on a label generation rule to obtain target data, wherein the user information sample comprises user identity information and user behavior data;
and generating a corresponding label database according to the target data and the label generation rule.
Further, the detecting a page access request of a user, obtaining user information, and obtaining a user tag corresponding to the user according to the user information includes:
detecting a page access request of a user, wherein the page access request comprises user information, and the user information comprises user identity information and user behavior data;
matching in a tag database according to the identity information of the user and the user behavior data;
and if the user label is matched, acquiring the user label corresponding to the user.
Further, before the step of detecting the page display request of the user and matching the pre-generated user tag according to the request, the method includes:
and generating a standard page in advance, wherein the standard page comprises information flow data and interface information, and the interface information comprises a user interface template.
Further, after matching in the tag database according to the identity information and the user behavior data of the user, the method further includes:
and if the user tag is not matched, displaying the standard page.
Further, after the corresponding front-end page is displayed according to the user tag, the method further includes:
and acquiring the browsing behavior of the user on a front-end page, and pushing corresponding advertisement information to the user according to the browsing behavior.
Another embodiment of the present invention provides a page display apparatus based on a user tag, the apparatus including:
the page configuration module is used for configuring a corresponding front-end page according to a pre-generated user tag;
the user tag acquisition module is used for detecting a page access request of a user, acquiring user information and acquiring a user tag corresponding to the user according to the user information;
and the page display module is used for displaying the corresponding front-end page according to the user tag.
Another embodiment of the present invention provides an electronic device comprising at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the user tag based page presentation method described above.
Another embodiment of the present invention also provides a non-transitory computer-readable storage medium, which stores computer-executable instructions that, when executed by one or more processors, may cause the one or more processors to perform the above-mentioned user tag-based page presentation method.
Has the advantages that: according to the page display method based on the user tag, when a user enters a product page, the information of the user is obtained firstly, the user tag created by big data is matched, if a certain tag is hit, a front-end page configured for the tag is opened for the user, different types of users can see different page contents, and technical support is provided for differentiation and fine operation of products.
Drawings
The invention will be further described with reference to the accompanying drawings and examples, in which:
FIG. 1 is a flowchart of a preferred embodiment of a page display method based on user tags according to the present invention;
FIG. 2 is a detailed flowchart of step S100 of a preferred embodiment of a page displaying method based on user tags according to the present invention;
FIG. 3 is a flowchart illustrating steps of generating a tag database according to a preferred embodiment of a page displaying method based on user tags of the present invention;
FIG. 4 is a detailed flowchart of step S200 of a preferred embodiment of a page displaying method based on user tags according to the present invention;
FIG. 5 is a schematic flow chart of an embodiment of a specific application of a user tag-based page display method according to the present invention;
FIG. 6 is a functional block diagram of a page displaying apparatus based on user tags according to an embodiment of the present invention;
fig. 7 is a schematic diagram of a hardware structure of an electronic device according to a preferred embodiment of the invention.
Detailed Description
In order to make the objects, technical solutions and effects of the present invention clearer and clearer, the present invention is described in further detail below. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Embodiments of the present invention are described below with reference to the accompanying drawings.
In view of the above problems, an embodiment of the present invention provides a page display method based on a user tag, please refer to fig. 1, and fig. 1 is a flowchart of a preferred embodiment of a page display method based on a user tag according to the present invention. As shown in fig. 1, it includes:
s100, configuring a corresponding front-end page according to a pre-generated user tag;
s200, detecting a page access request of a user, acquiring user information, and acquiring a user tag corresponding to the user according to the user information;
and S300, displaying a corresponding front-end page according to the user tag.
In specific implementation, the embodiment of the invention mainly generates a user label in advance according to the big data of a user; setting a corresponding page according to the user tag; detecting a page display request of a user, acquiring user information according to the page display access request, and matching a pre-generated user tag according to the user information; and if the user tag is matched, displaying the page corresponding to the tag according to the user tag. Different types of users can see different page contents, and capacity support is provided for differentiated and refined operation of products.
The big data can create a user tag, the back management system is communicated with the user tag system of the big data and supports the configuration of multiple sets of page contents at the same position, so that when the back management system configures the page contents at the front end, multiple sets of pages can be configured, and different front-end pages can be configured according to different tags;
when a user enters a product page, the information of the user is obtained firstly to match a user tag created by big data, and if a certain tag is hit, a front-end page configured for the tag is opened for the user.
In one embodiment, as shown in fig. 2, step S100 includes:
step S101, a user tag database is generated in advance;
step S102, obtaining a user tag in a user tag database;
step S103, configuring a front-end page according to the user tag;
and step S104, establishing a mapping relation between the user label and the front-end page.
When the method is specifically implemented, the embodiment of the invention is also applied to an automobile financial platform. Generating a user tag database in advance according to the scene of automobile finance, wherein a plurality of user tags are stored in the user tag database; acquiring all user tags in a user tag database, configuring a front-end page for the user tags, and establishing a mapping relation between the user tags and the front-end page, wherein one user tag corresponds to one front-end page.
In one embodiment, as shown in fig. 3, step S101 includes:
step S11, determining a label generation rule in advance according to a service scene;
step S12, processing a user information sample based on a label generation rule to obtain target data, wherein the user information sample comprises user identity information and user behavior data;
and step S13, generating a corresponding label database according to the target data and the label generation rule.
In specific implementation, the service scene is a scene related to each service of automobile finance, including but not limited to vehicle insurance service, vehicle mortgage service and the like. And determining a label generation rule according to the service scene. The labels can be classified into static labels, dynamic labels and combined labels according to attributes, the static labels are easy to collect, but the labels are too wide in description, cannot meet the requirements of customers accurately, are not large in application scene and can be used as auxiliary conditions. The dynamic tags refer to data which are continuously updated along with continuous interaction of a user and a platform, such as clicking, sliding, searching, praise, speaking, trading and the like, and tags based on the dynamic tags are called dynamic tags. The combined label refers to that data are combined and calculated according to rules, and the obtained label calculation mode is divided into the following steps: manual definition, machine algorithm. The composite tags can provide more abundant and valuable tag information.
After the label generation rule is obtained, the service requirement of the user and a large number of user information samples are obtained, the user information mainly comprises user identity information and user behavior data, and the user information samples are split according to the service requirement to obtain target data. And extracting the target data according to the target data and the service in the label generation rule to generate a label database.
In one embodiment, as shown in fig. 4, step S200 includes:
step S201, detecting a page access request of a user, wherein the page access request comprises user information, and the user information comprises user identity information and user behavior data;
step S202, matching is carried out in a tag database according to the identity information and the user behavior data of the user;
step 203, if the user tag is matched, acquiring the user tag corresponding to the user.
In specific implementation, a page access request of a user is detected, identity information and user behavior data of the user are obtained, matching is performed in a tag database according to the identity information and the user behavior data of the user, whether a corresponding user tag exists in the tag database or not is judged, and if the corresponding user tag exists in the tag database, the user tag corresponding to the user is obtained.
In one embodiment, detecting a page display request of a user, before matching a pre-generated user tag according to the request, comprises:
and generating a standard page in advance, wherein the standard page comprises information flow data and interface information, and the interface information comprises a user interface template.
In specific implementation, a standard page is generated in advance, and the standard page data may include one or more of a web page file written in the Html language, a corresponding CSS file (cascading style sheet), and a corresponding JavaScript file.
In one example, information stream data representing information content and interface information representing a presentation manner of a webpage may be transmitted to a client, respectively. In this case, the web page data includes information flow data, and the interface information includes a user interface template. The user interface template refers to a page frame, wherein the information flow data comprises data such as automobile financial related news and product links.
In one embodiment, after matching in the tag database according to the identity information of the user and the user behavior data, the method further includes:
and if the user tag is not matched, displaying the standard page.
In specific implementation, if a certain tag is matched in the process of matching the tags of the user, a front-end page configured for the tag is opened for the user, and if any tag is not matched, a configured standard page can be displayed.
In one embodiment, after the corresponding front-end page is displayed according to the user tag, the method further includes:
and acquiring the browsing behavior of the user on the front-end page, and pushing corresponding advertisement information to the user according to the browsing behavior.
When the method is specifically implemented, the corresponding front-end page behaviors are displayed for the user, and the page browsing behaviors of the user can be recorded, so that the interest points of the user are obtained, the corresponding advertisement information is pushed to the user according to the interest points, the browsing amount of useless information of the user is reduced, the user experience is improved, the advertisement information pushing efficiency is improved, and the operation cost is reduced.
As shown in fig. 5, a schematic flow chart of a specific application embodiment of the user tag-based page display method of the present invention is shown, and the specific flow chart is as follows:
big data configuration user tags; configuring a user tag based on the plurality of data samples;
the back tube configures the front content for different labels; back management refers to background management personnel;
the user enters a page;
the user hits the tag;
if the user hits the tag A, the front end displays the page A;
if the user hits the tag B, the front end displays the page B;
if the user hits the tag C, the front end displays the page C;
and if the user hits the tag D, the front end displays the page D.
It should be noted that, a certain order does not necessarily exist between the above steps, and those skilled in the art can understand, according to the description of the embodiments of the present invention, that in different embodiments, the above steps may have different execution orders, that is, may be executed in parallel, may also be executed interchangeably, and the like.
Another embodiment of the present invention provides a page display apparatus based on a user tag, as shown in fig. 6, the apparatus 1 includes:
the page configuration module 11 is configured to configure a corresponding front-end page according to a pre-generated user tag;
the user tag obtaining module 12 is configured to detect a page access request of a user, obtain user information, and obtain a user tag corresponding to the user according to the user information;
and the page display module 13 is configured to display a corresponding front-end page according to the user tag.
The specific implementation is shown in the method embodiment, and is not described herein again.
In one embodiment, the page configuration module 11 is specifically configured to:
generating a user tag database in advance;
acquiring a user tag in a user tag database;
configuring a front-end page according to the user tag;
and establishing a mapping relation between the user label and the front-end page.
The specific implementation is shown in the method embodiment, and is not described herein again.
In one embodiment, the page configuration module 11 is further configured to:
determining a label generation rule in advance according to a service scene;
processing a user information sample based on a label generation rule to obtain target data, wherein the user information sample comprises user identity information and user behavior data;
and generating a corresponding label database according to the target data and the label generation rule.
The specific implementation is shown in the method embodiment, and is not described herein again.
In one embodiment, the user tag obtaining module 12 is specifically configured to:
detecting a page access request of a user, wherein the page access request comprises user information, and the user information comprises user identity information and user behavior data;
matching in a tag database according to the identity information of the user and the user behavior data;
and if the user label is matched, acquiring the user label corresponding to the user.
The specific implementation is shown in the method embodiment, and is not described herein again.
In one embodiment, the page configuration module 11 is further configured to:
and generating a standard page in advance, wherein the standard page comprises information flow data and interface information, and the interface information comprises a user interface template.
The specific implementation is shown in the method embodiment, and is not described herein again.
In one embodiment, the user tag obtaining module 12 is further configured to:
and if the user tag is not matched, displaying the standard page.
The specific implementation is shown in the method embodiment, and is not described herein again.
In one embodiment, the apparatus further comprises an information push module,
the information pushing module is used for:
and acquiring the browsing behavior of the user on a front-end page, and pushing corresponding advertisement information to the user according to the browsing behavior.
The specific implementation is shown in the method embodiment, and is not described herein again.
Another embodiment of the present invention provides an electronic device, as shown in fig. 7, an electronic device 10 includes:
one or more processors 110 and a memory 120, where one processor 110 is illustrated in fig. 7, the processor 110 and the memory 120 may be connected by a bus or other means, and where fig. 7 illustrates a bus connection.
The processor 110 is used to implement various control logic for the electronic device 10, which may be a general purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA), a single chip, an ARM (Acorn RISC machine) or other programmable logic device, discrete gate or transistor logic, discrete hardware controls, or any combination of these components. Also, the processor 110 may be any conventional processor, microprocessor, or state machine. Processor 110 may also be implemented as a combination of computing devices, e.g., a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or any other such configuration.
The memory 120, which is a non-volatile computer-readable storage medium, may be used to store non-volatile software programs, non-volatile computer-executable programs, and modules, such as program instructions corresponding to the user tag-based page presentation method in the embodiment of the present invention. The processor 110 executes various functional applications and data processing of the device 10, namely, implements the user tag-based page presentation method in the above-described method embodiments, by executing the nonvolatile software programs, instructions and units stored in the memory 120.
The memory 120 may include a storage program area and a storage data area, wherein the storage program area may store an application program required for operating the device, at least one function; the storage data area may store data created according to the use of the device 10, and the like. Further, the memory 120 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, memory 120 optionally includes memory located remotely from processor 110, which may be connected to device 10 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
One or more units are stored in the memory 120, and when executed by the one or more processors 110, perform the user tag-based page presentation method in any of the above-described method embodiments, e.g., performing the above-described method steps S100 to S300 in fig. 1.
Embodiments of the present invention provide a non-transitory computer-readable storage medium storing computer-executable instructions for execution by one or more processors, for example, to perform method steps S100-S300 of fig. 1 described above.
By way of example, non-volatile storage media can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), electrically erasable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM), which acts as external cache memory. By way of illustration and not limitation, RAM is available in many forms such as Synchronous RAM (SRAM), dynamic RAM, (DRAM), Synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), Enhanced SDRAM (ESDRAM), Synchl ink DRAM (SLDRAM), and Direct Rambus RAM (DRRAM). The disclosed memory controls or memories of the operating environments described herein are intended to comprise one or more of these and/or any other suitable types of memory.
Another embodiment of the present invention provides a computer program product comprising a computer program stored on a non-volatile computer-readable storage medium, the computer program comprising program instructions which, when executed by a processor, cause the processor to perform the user tag based page presentation method of the above method embodiment. For example, the method steps S100 to S300 in fig. 1 described above are performed.
The above-described embodiments are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the scheme of the embodiment.
Through the above description of the embodiments, those skilled in the art will clearly understand that the embodiments may be implemented by software plus a general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions essentially or contributing to the related art can be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes several instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods of the various embodiments or some parts of the embodiments.
Conditional language such as "can," "might," or "may" is generally intended to convey that a particular embodiment can include (yet other embodiments do not include) particular features, elements, and/or operations, among others, unless specifically stated otherwise or otherwise understood within the context as used. Thus, such conditional language is also generally intended to imply that features, elements, and/or operations are in any way required for one or more embodiments or that one or more embodiments must include logic for deciding, with or without input or prompting, whether such features, elements, and/or operations are included or are to be performed in any particular embodiment.
What has been described herein in the specification and drawings includes examples capable of providing a user tag-based page presentation method and apparatus. It will, of course, not be possible to describe every conceivable combination of components and/or methodologies for purposes of describing the various features of the disclosure, but it can be appreciated that many further combinations and permutations of the disclosed features are possible. It is therefore evident that various modifications can be made to the disclosure without departing from the scope or spirit thereof. In addition, or in the alternative, other embodiments of the disclosure may be apparent from consideration of the specification and drawings and from practice of the disclosure as presented herein. It is intended that the examples set forth in this specification and the drawings be considered in all respects as illustrative and not restrictive. Although specific terms are employed herein, they are used in a generic and descriptive sense only and not for purposes of limitation.
Claims (10)
1. A page display method based on user tags is characterized by comprising the following steps:
configuring a corresponding front-end page according to a pre-generated user tag;
detecting a page access request of a user, acquiring user information, and acquiring a user tag corresponding to the user according to the user information;
and displaying a corresponding front-end page according to the user tag.
2. The method of claim 1, wherein configuring the corresponding front-end page according to the pre-generated user tag comprises:
generating a user tag database in advance;
acquiring a user tag in a user tag database;
configuring a front-end page according to the user tag;
and establishing a mapping relation between the user label and the front-end page.
3. The method of claim 2, wherein pre-generating the user tag database comprises:
determining a label generation rule in advance according to a service scene;
processing a user information sample based on a label generation rule to obtain target data, wherein the user information sample comprises user identity information and user behavior data;
and generating a corresponding label database according to the target data and the label generation rule.
4. The method according to claim 3, wherein the detecting a page access request of a user, obtaining user information, and obtaining a user tag corresponding to the user according to the user information comprises:
detecting a page access request of a user, wherein the page access request comprises user information, and the user information comprises user identity information and user behavior data;
matching in a tag database according to the identity information of the user and the user behavior data;
and if the user label is matched, acquiring the user label corresponding to the user.
5. The method of claim 4, wherein the detecting of the page display request of the user comprises, before matching a pre-generated user tag according to the request:
and generating a standard page in advance, wherein the standard page comprises information flow data and interface information, and the interface information comprises a user interface template.
6. The method of claim 5, wherein after matching in the tag database according to the identity information of the user and the user behavior data, further comprising:
and if the user tag is not matched, displaying the standard page.
7. The method of claim 6, wherein after the displaying the corresponding front-end page according to the user tag, further comprising:
and acquiring the browsing behavior of the user on a front-end page, and pushing corresponding advertisement information to the user according to the browsing behavior.
8. A user tag-based page presentation apparatus, the apparatus comprising:
the page configuration module is used for configuring a corresponding front-end page according to a pre-generated user tag;
the user tag acquisition module is used for detecting a page access request of a user, acquiring user information and acquiring a user tag corresponding to the user according to the user information;
and the page display module is used for displaying the corresponding front-end page according to the user tag.
9. An electronic device, characterized in that the electronic device comprises at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the user tag-based page presentation method of any one of claims 1-7.
10. A non-transitory computer-readable storage medium storing computer-executable instructions that, when executed by one or more processors, cause the one or more processors to perform the user tag-based page presentation method of any one of claims 1-7.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116578793A (en) * | 2023-07-03 | 2023-08-11 | 广州趣米网络科技有限公司 | Front-end page design method and system |
| CN116974561A (en) * | 2023-07-31 | 2023-10-31 | 中电金信软件有限公司 | Page display method and device, electronic equipment and storage medium |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116578793A (en) * | 2023-07-03 | 2023-08-11 | 广州趣米网络科技有限公司 | Front-end page design method and system |
| CN116578793B (en) * | 2023-07-03 | 2024-01-26 | 广州趣米网络科技有限公司 | Front-end page design method and system |
| CN116974561A (en) * | 2023-07-31 | 2023-10-31 | 中电金信软件有限公司 | Page display method and device, electronic equipment and storage medium |
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