CN115018586A - Cross-platform commodity pushing method, device, equipment and storage medium - Google Patents
Cross-platform commodity pushing method, device, equipment and storage medium Download PDFInfo
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Abstract
The invention provides a cross-platform commodity pushing method, a device, equipment and a storage medium, wherein the cross-platform commodity pushing method comprises the following steps: receiving operation of a user on a first commodity in a first platform; acquiring first commodity information of a first commodity operated by a user on a first platform; querying a second commodity matched with the first commodity information from a commodity database in a second platform, wherein the first platform and the second platform enter through the same client, and the commodity database of the second platform allows the first platform to access; pushing a second item of the second platform to the user. According to the method and the system, the commodity pushing of different shopping platforms is combined, so that the user can select the platform to be ordered as required, and the shopping experience of the user is improved.
Description
Technical Field
The invention relates to the field of computer application, in particular to a cross-platform commodity pushing method, a cross-platform commodity pushing device, cross-platform commodity pushing equipment and a storage medium.
Background
At present, the online shopping points and functions provided by the e-commerce platform, the community group purchase platform and the instant distribution platform are different, and the commodities provided by the e-commerce platform are wider, so that various shopping requirements of users can be met. The commodity types provided by the community group purchase platform/instant delivery platform are limited, but the delivery timeliness of the community group purchase platform is faster.
However, since the e-commerce platform, the community group purchase platform and the instant delivery platform are independent of each other, the user can only select the commodities in a single platform.
Therefore, how to combine the commodity pushing of different shopping platforms to enable a user to select a platform to be ordered as required so as to improve the shopping experience of the user is a technical problem to be urgently solved by technical personnel in the field.
Disclosure of Invention
In order to overcome the defects of the related technologies, the invention provides a cross-platform commodity pushing method, a cross-platform commodity pushing device and a storage medium, and further combines the commodity pushing of different shopping platforms to enable a user to select a platform to be ordered as required, so that the shopping experience of the user is improved.
According to one aspect of the invention, a cross-platform commodity pushing method is provided, which comprises the following steps:
receiving operation of a user on a first commodity in a first platform;
acquiring first commodity information of a first commodity operated by a user on a first platform;
querying a second commodity matched with the first commodity information from a commodity database in a second platform, wherein the first platform and the second platform enter through the same client, and the commodity database of the second platform allows the first platform to access;
pushing a second item of the second platform to the user.
In some embodiments of the present application, the first platform is an e-commerce platform, the second platform is a community group purchase platform or an instant delivery platform, and the operation of the user on the first commodity in the first platform includes one of browsing, selecting and adding to a shopping cart.
In some embodiments of the present application, said pushing the second item of the second platform to the user comprises:
predicting delivery timeliness of the first platform based on the shipping address of the user;
and responding to the delivery aging value larger than a set aging threshold value, and pushing the second commodity of the second platform to the user.
In some embodiments of the present application, the first platform is a community group purchase platform or an instant distribution platform, the second platform is an e-commerce platform, and the user operates the first commodity in the first platform to join the shopping cart.
In some embodiments of the present application, the first item is a back-order item.
In some embodiments of the present application, the querying, from the goods database in the second platform, the second goods matched with the first goods information includes:
calculating the similarity between the first commodity information and the second commodity information in the commodity database;
and taking the second commodity corresponding to the second commodity information with the similarity of the first commodity information being greater than a set threshold value as the second commodity matched with the first commodity information.
In some embodiments of the present application, the calculating the similarity between the first commodity information and the second commodity information in the commodity database includes:
acquiring a second commodity with the same brand and/or class as the first commodity from the commodity database;
and calculating the similarity between the first commodity information and the acquired second commodity information of the second commodity.
In some embodiments of the present application, the calculating a similarity between the first commodity information and the obtained second commodity information of the second commodity includes:
taking the second commodity with the price difference between the second commodity and the first commodity within a set threshold range as a quasi second commodity;
and calculating the similarity of the first commodity information and the second commodity information of the quasi second commodity.
In some embodiments of the present application, in response to the second article existing in a plurality of stock quantity units, the second article is regarded as the quasi-second article when a price difference between the second article existing stock quantity unit and the first article is within a set threshold range.
In some embodiments of the present application, the first commodity information and the second commodity information include one or more of a commodity name, a commodity picture, and commodity introduction information.
According to another aspect of the present application, there is also provided a cross-platform merchandise pushing device, including:
the receiving module is used for receiving the operation of a user on a first commodity in a first platform;
the acquisition module is used for acquiring first commodity information of a first commodity operated by a user in a first platform;
the query module is used for querying a second commodity matched with the first commodity information from a commodity database in a second platform, wherein the first platform and the second platform enter through the same client, and the commodity database of the second platform allows the first platform to access;
and the pushing module is used for pushing the second commodity of the second platform to the user.
According to still another aspect of the present invention, there is also provided an electronic apparatus, including: a processor; a storage medium having stored thereon a computer program which, when executed by the processor, performs the steps as described above.
According to yet another aspect of the present invention, there is also provided a storage medium having stored thereon a computer program which, when executed by a processor, performs the steps as described above.
Compared with the prior art, the invention has the advantages that:
the two platforms enter through the same client, and the commodity database of the second platform allows the first platform to access, so that when a user operates a first commodity on the first platform, a second commodity matched with the first commodity information can be searched from the commodity database of the second platform according to the first commodity information, the second commodity of the second platform can be pushed to the user, therefore, the commodity pushing of different shopping platforms is combined, the user can select the platform to be ordered according to different advantages of the platforms and shopping experience of the user is improved.
Drawings
The above and other features and advantages of the present invention will become more apparent by describing in detail exemplary embodiments thereof with reference to the attached drawings.
Fig. 1 shows a flowchart of a cross-platform goods pushing method according to an embodiment of the present invention.
Fig. 2 is a flowchart illustrating a second product matching the first product information is queried from the product database in the second platform according to an embodiment of the present invention.
Fig. 3 shows a flowchart of calculating the similarity between the first item information and the second item information in the item database according to an embodiment of the present invention.
Fig. 4 shows a flowchart of calculating a similarity between the first item information and the acquired second item information of the second item according to an embodiment of the present invention.
FIG. 5 shows a flow diagram for pushing a second item of the second platform to the user, according to an embodiment of the invention.
Fig. 6 is a block diagram of a cross-platform merchandise pushing device according to an embodiment of the invention.
Fig. 7 schematically illustrates a computer-readable storage medium in an exemplary embodiment of the invention.
Fig. 8 schematically illustrates an electronic device in an exemplary embodiment of the invention.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.
Furthermore, the drawings are merely schematic illustrations of the invention and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the steps. For example, some steps may be decomposed, and some steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
Fig. 1 shows a flowchart of a cross-platform goods pushing method according to an embodiment of the present invention. The cross-platform commodity pushing method comprises the following steps:
step S110: and receiving the operation of the user on the first commodity in the first platform.
Specifically, the operation on the first product may include browsing, selecting, joining a shopping cart, and the like, and the present application is not limited thereto.
Specifically, the first platform may be an e-commerce platform, a community group purchase platform, or an instant delivery platform. Other online shopping platforms are also within the scope of the present application.
Step S120: first commodity information of a first commodity operated by a user on a first platform is acquired.
Specifically, the first article information may include one or more of an article name, an article picture, and article introduction information.
Step S130: and querying a second commodity matched with the first commodity information from a commodity database in a second platform.
In particular, the first platform and the second platform may be accessible through the same client. The first platform and the second platform may have different platform portals on the same client, so that the user interacts with the servers of the first platform and the second platform, respectively. The servers of the first platform and the second platform separately provide corresponding online shopping services to the user. In this application, the merchandise database of the second platform allows direct access by the first platform. In other words, the server of the first platform and the server of the second platform may be in communication such that the server of the first platform has direct access to the merchandise database of the second platform. Specifically, the second platform may provide an access interface of the commodity database to the first platform, so as to be called by the server of the first platform, so as to implement data query on the commodity database of the second platform.
In some specific embodiments, the first platform may send the first commodity information to the second platform through the access interface, and the second platform performs matching according to the received first commodity information, and feeds back the second commodity and the second commodity information obtained through matching to the first platform.
In other specific embodiments, the first platform directly accesses the commodity database of the second platform through the access interface, and the first platform performs matching according to the first commodity information to directly obtain the matched second commodity and the second commodity information.
Further, the first platform and the second platform can also communicate with each other, so that a commodity database or other databases can be accessed to share data, information such as more complete user portrait, user preference and the like can be obtained, and more accurate commodity pushing service can be provided for users.
Step S140: pushing a second item of the second platform to the user.
Specifically, the second product of the second platform can be pushed to the user by means of client notification, client private letter, popup and the like. The displayed second item information may be associated with a link of a second item detail page, and the user may manipulate the displayed second item information (such as a picture of the second item, a name of the second item, a description of the second item, or a purchase control of the second item) to jump to the second item detail page. In some embodiments, the second item detail page is a page provided by the second platform, and the displayed second item information is operated to directly jump to the second item detail page of the second platform, so that ordering of the second item can be realized on the second platform. In other embodiments, the second item detail page may also be a page generated by the first platform obtaining detailed information of the second item from an item database of the second platform, in other words, the second item detail page is provided by the first platform, and the first platform may send an operation of the user on the second item detail page to the second platform to perform ordering of the second item on the second platform.
Specifically, in step S140, when the second product is pushed, the comparison information between the second product and the first product may be displayed. The comparison information may include distribution timeliness differences of the second commodity and the first commodity; a price difference of the second item and the first item; the difference in specifications of the second item and the first item, etc. Further, the more preferable information may be highlighted differently from other information. For example, when the delivery timing of the second commodity is faster than the delivery timing of the first commodity, the font size of the delivery timing of the second commodity is made larger than the font sizes of the second commodity and the other information of the first commodity; the font color of the distribution time of the second commodity is made to be different from the font color of the second commodity and other information of the first commodity, and for example, the font color can be set to be red; the background color of the distribution aging of the second commodity is different from the font color of the second commodity and other information of the first commodity, for example, the font color can be set to be yellow. Therefore, the first platform compares and analyzes the commodity information of the first commodity and the second commodity through the mode, and displays the commodity information in a striking mode during pushing based on the comparison and analysis result, so that a user can select to order the first commodity on the first platform or order the second commodity on the second platform according to the comparison and analysis information provided by the first platform visually.
Specifically, after the user adds the second item to the shopping cart on the second item detail page, or adds the second item to the shopping cart through a shopping cart adding control provided when the user pushes the second item, the user may select to combine and pay the second item on the second platform and the other items purchased on the first platform by the user. After the user completes payment, corresponding orders can be generated for the first platform and the second platform respectively, so that the first platform and the second platform can sort and deliver the goods according to original order delivery operations of the first platform and the second platform.
In some embodiments, the first platform is an e-commerce platform, and the second platform is a community group purchase platform or an instant delivery platform. The operation of the first commodity by the user in the first platform can comprise one of browsing, selecting and joining a shopping cart. Due to the fact that the types of the commodities related to the community group purchase platform/the instant delivery platform are small, the operation of a user or the commodities to be compared do not need to be limited. Further, since the advantage of the community group buying platform/instant delivery platform compared to the first platform is delivery timeliness, when pushing the second commodity, the judgment of the delivery timeliness may be increased, so as to determine whether the second commodity needs to be pushed.
In other embodiments, the first platform is a community group purchase platform or an instant distribution platform, and the second platform is an e-commerce platform. Since the e-commerce platform relates to a plurality of types of commodities, the user operation for triggering the cross-platform commodity pushing method can be limited in the embodiment. For example, the user operates the first commodity in the first platform as joining a shopping cart, and since the user is required to join the commodity in the shopping cart, that is, the user purchases the commodity, the user operation that triggers the cross-platform commodity pushing method is limited as joining the shopping cart, so that the number of times of matching the commodity and the number of times of pushing the commodity are reduced, and the pushing accuracy of the second commodity and the purchase probability of the pushed second commodity are improved while the server load is prevented from being too large. Further, the execution of the cross-platform commodity pushing method can be triggered when the first commodity is a backorder commodity, so that the commodity matching times and the commodity pushing times are further reduced, and the server load is prevented from being overlarge. The present application can implement more variations, which are not described herein.
According to the cross-platform commodity pushing method provided by the invention, two platforms enter through the same client, and the commodity database of the second platform allows the first platform to access, so that when a user operates a first commodity on the first platform, a second commodity matched with the first commodity information can be searched from the commodity database of the second platform according to the first commodity information, and the second commodity of the second platform can be pushed to the user.
Referring now to fig. 2, fig. 2 is a flow chart illustrating a query of a second item matching the first item information from an item database in a second platform according to an embodiment of the present invention. Fig. 2 shows the following steps together:
step S131: and calculating the similarity between the first commodity information and the second commodity information in the commodity database.
Step S132: and taking the second commodity corresponding to the second commodity information with the similarity of the first commodity information being greater than a set threshold value as the second commodity matched with the first commodity information.
Specifically, the first product information and the second product information include one or more of a product name, a product picture, and product introduction information. When the first commodity information and the second commodity information comprise commodity pictures, the similarity between the commodity picture of the first commodity and the commodity picture of the second commodity can be calculated in an image similarity mode. When the first commodity and the second commodity comprise a plurality of commodity pictures, the picture similarity of a plurality of pairs of commodity pictures of the first commodity and the commodity pictures of the second commodity can be calculated respectively, and the average value of the similarity, the median of the similarity and the like are taken as the similarity of the first commodity and the second commodity. When the first commodity information and the second commodity information include commodity names and/or commodity introduction information, the similarity of the first commodity information and the second commodity information may be calculated by a semantic similarity algorithm. When the first commodity information and the second commodity information comprise commodity names, commodity pictures and commodity introduction information, picture similarity and semantic similarity can be respectively calculated, and the similarity of the first commodity information and the second commodity information is obtained based on a weighted summation mode.
Specifically, the set threshold may be set as needed, or may be obtained by performing statistics based on similarity calculation for each product sample information, and the present application is not limited thereto.
Referring now to fig. 3, fig. 3 illustrates a flow chart for calculating a similarity between the first merchandise information and the second merchandise information in the merchandise database according to an embodiment of the present invention. Fig. 3 shows the following steps in total:
step S1311: and acquiring a second commodity with the same brand and/or category as the first commodity from the commodity database.
Step S1312: and calculating the similarity between the first commodity information and the acquired second commodity information of the second commodity.
Specifically, in the step shown in fig. 3, first, the second commodity is primarily screened according to the brand and/or category of the commodity, so as to reduce the data amount required to perform similarity calculation, reduce the calculation load of the server, and improve the pushing efficiency of the second commodity.
Referring now to fig. 4, fig. 4 illustrates a flowchart for calculating a similarity between the first item information and the second item information of the acquired second item, according to an embodiment of the present invention. Fig. 4 shows the following steps in total:
step S13121: and taking the second commodity with the price difference between the acquired second commodity and the first commodity within the set threshold range as a quasi second commodity.
Step S13122: and calculating the similarity of the first commodity information and the second commodity information of the quasi second commodity.
Specifically, in the step shown in fig. 4, considering that the goods with an excessively large price difference may not be the same goods, the second goods may be re-screened by comparing the price difference of the goods with the set threshold range, so as to reduce the data amount required for similarity calculation, reduce the server calculation load, and improve the second goods pushing efficiency.
Further, since there may be a plurality of stock quantities of the same commodity and prices of the stock quantities are different, in the present embodiment, in response to the second commodity having a plurality of stock quantities, when the price difference between the second commodity having the stock quantity and the first commodity is within the set threshold value range, the second commodity is regarded as the quasi-second commodity. In other words, if there is a second product of the plurality of stock quantity units, the similarity calculation is performed with respect to the first product while keeping the second product as long as there is a stock quantity unit whose price difference matches the set threshold range.
Specifically, the set threshold range may be set as needed, for example, may be set to 5%, 10%, and the like, and the present application is not limited thereto.
Referring now to fig. 5, fig. 5 illustrates a flow diagram for pushing a second item of the second platform to the user, in accordance with an embodiment of the present invention. In this embodiment, the first platform is an e-commerce platform, and the second platform is a community group purchase platform or an instant delivery platform. Since the community group purchase platform or the instant delivery platform has the advantage of delivery timeliness, when the second commodity is pushed, whether the second commodity needs to be pushed can be determined through the delivery timeliness. Specifically, fig. 5 shows the following steps in total:
step S141: and predicting the delivery timeliness of the first platform based on the receiving address of the user.
Step S142: and responding to the delivery aging value larger than a set aging threshold value, and pushing the second commodity of the second platform to the user.
Specifically, in this embodiment, when the predicted delivery time of the e-commerce platform is too long, the second commodity of the second platform may be pushed to the user, so that the user can receive the required commodity earlier.
Further, the step shown in fig. 5 is executed in step S140, and the present application is not limited thereto, and the above step may also be executed before the first commodity and the second commodity are matched, so that when the delivery time of the first platform is relatively normal, the matching of the first commodity and the second commodity is no longer executed, and the system computing load is reduced.
Specifically, the set aging threshold may be set by the platform or by the user as needed, so that the items purchased by the user can be ensured to be reached within the set aging threshold by setting the aging threshold.
The above are merely a plurality of specific implementation manners of the cross-platform product pushing method of the present invention, and each implementation manner may be implemented independently or in combination, and the present invention is not limited thereto. Furthermore, the flow charts of the present invention are merely schematic, the execution sequence between the steps is not limited thereto, and the steps can be split, combined, exchanged sequentially, or executed synchronously or asynchronously in other ways within the protection scope of the present invention.
Referring now to fig. 6, fig. 6 is a block diagram illustrating a cross-platform merchandise pushing device according to an embodiment of the present invention. The cross-platform product pushing device 200 includes a receiving module 210, an obtaining module 220, a querying module 230, and a pushing module 240.
The receiving module 210 is configured to receive an operation of a user on a first commodity in a first platform;
the obtaining module 220 is configured to obtain first commodity information of a first commodity operated by a user in a first platform;
the query module 230 is configured to query a second commodity matched with the first commodity information from a commodity database in a second platform, where the first platform and the second platform enter through a same client, and the commodity database of the second platform allows the first platform to access;
the pushing module 240 is configured to push the second item of the second platform to the user.
In the cross-platform commodity pushing device in the exemplary embodiment of the invention, two platforms enter through the same client, and the commodity database of the second platform allows the first platform to access, so that when a user operates a first commodity on the first platform, a second commodity matched with the first commodity information can be searched from the commodity database of the second platform according to the first commodity information, and the second commodity of the second platform can be pushed to the user, therefore, the commodity pushing of different shopping platforms is combined, so that the user can select a platform to be ordered according to different advantages of each platform, and the shopping experience of the user is improved.
Fig. 6 is a schematic diagram illustrating the cross-platform product pushing device 200 provided by the present invention, and the splitting, merging and adding of modules are within the protection scope of the present invention without departing from the concept of the present invention. The cross-platform product pushing device 300 provided by the present invention can be implemented by software, hardware, firmware, plug-in and any combination thereof, which is not limited to the present invention.
In an exemplary embodiment of the present invention, a computer-readable storage medium is further provided, on which a computer program is stored, and the computer program, when executed by a processor for example, may implement the steps of the cross-platform goods pushing method in any one of the above embodiments. In some possible embodiments, the aspects of the present invention may also be implemented in a form of a program product, which includes program code for causing a terminal device to perform the steps according to various exemplary embodiments of the present invention described in the cross-platform goods pushing method section described above in this specification when the program product runs on the terminal device.
Referring to fig. 7, a program product 700 for implementing the above method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the tenant computing device, partly on the tenant device, as a stand-alone software package, partly on the tenant computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of remote computing devices, the remote computing devices may be connected to the tenant computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In an exemplary embodiment of the invention, there is also provided an electronic device that may include a processor and a memory for storing executable instructions of the processor. Wherein the processor is configured to execute the steps of the cross-platform commodity pushing method in any one of the above embodiments through executing the executable instructions.
As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
An electronic device 500 according to this embodiment of the invention is described below with reference to fig. 8. The electronic device 500 shown in fig. 8 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 8, the electronic device 500 is embodied in the form of a general purpose computing device. The components of the electronic device 500 may include, but are not limited to: at least one processing unit 510, at least one memory unit 520, a bus 530 that couples various system components including the memory unit 520 and the processing unit 510, a display unit 540, and the like.
Wherein the storage unit stores program code, which can be executed by the processing unit 510, so that the processing unit 510 executes the steps according to various exemplary embodiments of the present invention described in the cross-platform goods pushing method section described above in this specification. For example, the processing unit 510 may perform the steps as shown in fig. 1.
The memory unit 520 may include a readable medium in the form of a volatile memory unit, such as a random access memory unit (RAM)5201 and/or a cache memory unit 5202, and may further include a read only memory unit (ROM) 5203.
The memory unit 520 may also include a program/utility 5204 having a set (at least one) of program modules 5205, such program modules 5205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 500 may also communicate with one or more external devices 600 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a tenant to interact with the electronic device 500, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 500 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 550. Also, the electronic device 500 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet) via the network adapter 560. The network adapter 560 may communicate with other modules of the electronic device 500 via the bus 530. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 500, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, and may also be implemented by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, or a network device, etc.) to execute the above cross-platform goods pushing method according to the embodiment of the present invention.
Compared with the prior art, the invention has the advantages that:
the two platforms enter through the same client, and the commodity database of the second platform allows the first platform to access, so that when a user operates a first commodity on the first platform, a second commodity matched with the first commodity information can be searched from the commodity database of the second platform according to the first commodity information, the second commodity of the second platform can be pushed to the user, therefore, the commodity pushing of different shopping platforms is combined, the user can select the platform to be ordered according to different advantages of the platforms and shopping experience of the user is improved.
Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.
Claims (13)
1. A cross-platform commodity pushing method is characterized by comprising the following steps:
receiving operation of a user on a first commodity in a first platform;
acquiring first commodity information of a first commodity operated by a user on a first platform;
querying a second commodity matched with the first commodity information from a commodity database in a second platform, wherein the first platform and the second platform enter through the same client, and the commodity database of the second platform allows the first platform to access;
pushing a second item of the second platform to the user.
2. The cross-platform commodity pushing method according to claim 1, wherein the first platform is an e-commerce platform, the second platform is a community group purchase platform or an instant delivery platform, and the operation of the user on the first commodity in the first platform includes one of browsing, selecting and joining a shopping cart.
3. The cross-platform merchandise push method of claim 2 wherein said pushing the second merchandise of the second platform to the user comprises:
predicting delivery timeliness of the first platform based on the shipping address of the user;
and responding to the delivery aging value larger than a set aging threshold value, and pushing the second commodity of the second platform to the user.
4. The cross-platform commodity pushing method according to claim 1, wherein the first platform is a community group purchase platform or an instant delivery platform, the second platform is an e-commerce platform, and the operation of the user on the first commodity in the first platform is to add a shopping cart.
5. The cross-platform merchandise pushing method of claim 4 wherein the first merchandise is out-of-stock merchandise.
6. The cross-platform commodity pushing method according to claim 1, wherein the querying a second commodity matching the first commodity information from a commodity database in the second platform comprises:
calculating the similarity between the first commodity information and the second commodity information in the commodity database;
and taking the second commodity corresponding to the second commodity information with the similarity of the first commodity information larger than a set threshold value as the second commodity matched with the first commodity information.
7. The cross-platform commodity pushing method according to claim 6, wherein said calculating the similarity of the first commodity information to the second commodity information in the commodity database comprises:
acquiring a second commodity with the same brand and/or class as the first commodity from the commodity database;
and calculating the similarity between the first commodity information and the acquired second commodity information of the second commodity.
8. The cross-platform commodity pushing method according to claim 7, wherein the calculating of the similarity between the first commodity information and the obtained second commodity information of the second commodity comprises:
taking the second commodity with the price difference between the second commodity and the first commodity within a set threshold range as a quasi second commodity;
and calculating the similarity of the first commodity information and the second commodity information of the quasi second commodity.
9. The cross-platform commodity pushing method according to claim 8, wherein in response to the second commodity having a plurality of stock units, when a price difference between the stock units of the second commodity and the first commodity is within a set threshold value range, the second commodity is regarded as the quasi second commodity.
10. The cross-platform commodity pushing method according to claim 6, wherein the first commodity information and the second commodity information include one or more of commodity names, commodity pictures, and commodity introduction information.
11. A cross-platform commodity pushing device is characterized by comprising:
the receiving module is used for receiving the operation of a user on a first commodity in a first platform;
the acquisition module is used for acquiring first commodity information of a first commodity operated by a user in a first platform;
the query module is used for querying a second commodity matched with the first commodity information from a commodity database in a second platform, wherein the first platform and the second platform enter through the same client, and the commodity database of the second platform allows the first platform to access;
and the pushing module is used for pushing the second commodity of the second platform to the user.
12. An electronic device, characterized in that the electronic device comprises:
a processor;
a memory having stored thereon a computer program that, when executed by the processor, performs:
the cross-platform commodity pushing method according to any one of claims 1 to 10.
13. A storage medium having a computer program stored thereon, the computer program when executed by a processor performing:
the cross-platform commodity pushing method according to any one of claims 1 to 10.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN117172887A (en) * | 2023-11-02 | 2023-12-05 | 深圳市灵智数字科技有限公司 | Commodity recommendation model training method and commodity recommendation method |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117172887A (en) * | 2023-11-02 | 2023-12-05 | 深圳市灵智数字科技有限公司 | Commodity recommendation model training method and commodity recommendation method |
| CN117172887B (en) * | 2023-11-02 | 2024-02-27 | 深圳市灵智数字科技有限公司 | Commodity recommendation model training method and commodity recommendation method |
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