CN115018234A - Integrated management platform and method for serving enterprise development planning - Google Patents
Integrated management platform and method for serving enterprise development planning Download PDFInfo
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- CN115018234A CN115018234A CN202210217799.4A CN202210217799A CN115018234A CN 115018234 A CN115018234 A CN 115018234A CN 202210217799 A CN202210217799 A CN 202210217799A CN 115018234 A CN115018234 A CN 115018234A
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Abstract
The invention belongs to the technical field of enterprise development planning, in particular to an integrated management platform serving enterprise development planning and a method thereof, which comprises a strategy making module, a strategy implementing tracking module, a consultation module, an analysis report generating module, an external environment analysis module, an intermediate environment analysis module and an enterprise internal investigation analysis module, wherein the external environment analysis module, the intermediate environment analysis module and the enterprise internal investigation analysis module; the invention collects and analyzes the current internal data of the enterprise and the external data of the environment, provides powerful basic support for strategy making, makes a specific general development target for the made strategy, and makes a specific implementation scheme according to the general development target, so as to facilitate the implementation and consideration of the feasibility and the correctness of the strategy, ensure the economic benefit of the enterprise, be beneficial to the sustainable development of the enterprise, and facilitate the clearer, more reasonable, more planned and more practical development targets of the enterprise.
Description
Technical Field
The invention relates to the technical field of enterprise development planning, in particular to an integrated management platform serving enterprise development planning and a method thereof.
Background
If an enterprise wants to benefit forever, it is clear first what the development emphasis of the enterprise is, so as to plan the development strategy planning of the enterprise with strong practicability. It must have its own persistent competitive advantage and clear strategy planning. The market and competitive environment are the basis for making the planning of the enterprise development strategy. The market and competitive environment analysis comprises the aspects of industry current situation analysis, market demand analysis, market growth speed, customer group analysis, competitive situation analysis, technical development strategy planning trend analysis, policy environment analysis and the like. The industry and the market basic conditions can be analyzed by using five competition strength relation graphs, whether the supplier is important or the buyer, the substitute, the potential entrant and the competition in the industry are more important, and analysis and judgment are needed. And meanwhile, key success factors of the enterprises in the industry, such as the overall reaction speed of the enterprises, strategic planning and management capacity, value chain integration capacity, brand influence and the like, are analyzed. As the enterprise determines the development strategy planning target in a certain period in the future, all levels of personnel of the enterprise can know the common target of the enterprise, and the cohesion and the centripetal force of the enterprise can be further enhanced. As the enterprise defines the work key points and resource requirements of each stage in the future, the organizational structure design and the resource integration have purposiveness and principle, the matching of an organizational structure and the development strategy planning can be further kept, the resources can be better optimized, and the maximization of the resource value is facilitated. Because the enterprise defines the strategic planning of the function development of each city and each business unit in a certain period in the future, each functional department and each project organization can clearly know what they should do, and further can stimulate them to actively finish the target. Because the enterprise defines advantages, disadvantages, opportunities and threats of stakeholders and competitors of the enterprise and the advantages, disadvantages, opportunities and threats of the enterprise, the enterprise can delicately cope with temptation and market change of the opportunities, the enterprise is favorable for improving a decision method, the risk control capability and the market strain capability are improved, and the lasting competitiveness of the enterprise is further favorable for being improved.
The enterprise strategy is that an enterprise selects a proper operation field and products according to self resources and strength according to environmental changes to form self core competitiveness and wins the competition through differentiation, modern management such as MBA, EMBA and the like considers the enterprise strategy as an overall planning process from top to bottom and divides the enterprise strategy into contents of a company strategy, a function strategy, a business strategy, a product strategy and the like. The strategic direction of the enterprise determines the advancing direction of the enterprise in a future period of time and the expected height of the enterprise, the establishment of the strategic direction of the enterprise is the key to whether the enterprise can obtain a place in the future market, and the inventor considers that the importance of the enterprise strategy is needless to say, how to establish the development strategy of the enterprise according to the market demand, the enterprise itself and other reasons is an urgent problem to be solved.
In order to solve the above problems, an integrated management platform serving enterprise development planning is provided in the present application.
Disclosure of Invention
Objects of the invention
In order to solve the technical problems in the background art, the invention provides an integrated management platform serving enterprise development planning and a method thereof.
(II) technical scheme
In order to solve the above problems, the present invention provides an integrated management platform for enterprise development planning, which comprises a strategy formulation module, a strategy implementation tracking module, a consultation module, an analysis report generation module, an external environment analysis module, a middle environment analysis module and an enterprise internal investigation analysis module, wherein the external environment analysis module, the middle environment analysis module and the enterprise internal investigation analysis module are all connected to the analysis report generation module, the strategy formulation module and the strategy implementation module are sequentially connected, the consultation module is connected to the strategy formulation module, the strategy implementation tracking module is respectively connected to the strategy formulation module and the strategy implementation module, the external environment module comprises a macro environment analysis unit and a micro environment analysis unit, the middle environment analysis module comprises an industry development factor unit, an enterprise development planning unit and a enterprise internal investigation analysis module, The enterprise internal investigation analysis module comprises an enterprise internal analysis unit, an enterprise financial analysis unit and a marketing analysis unit.
Preferably, the micro-environment analysis unit includes customer requirements, supplier supply capability, competitor capability analysis, potential entrants, and existing substitutes.
Preferably, the macro environment analysis unit comprises an economic analysis, a social analysis and a technical analysis.
Preferably, the analysis report generation module performs result analysis on the data obtained by the external environment analysis module, the intermediate environment analysis module, and the enterprise internal difference adjustment analysis module, respectively, and generates an analysis report.
Preferably, the strategy implementation tracking module supervises the strategy implementation module to correct and correct phenomena and problems occurring in the strategy implementation process, and transmits the phenomena and the problems to the strategy making module.
Preferably, the enterprise internal analysis unit is used for analyzing resources, competitive advantages, product and service value chains, enterprise core competitiveness, company price cost and cost advantage channels of an enterprise.
Preferably, the enterprise financial analysis unit analyzes enterprise economic benefit, financial management, financial capacity and economic benefit evaluation.
Preferably, the marketing analysis unit analyzes the product structure, the product life cycle, the product competitiveness, the marketing ability and the marketing environment.
A use method of an integrated management platform for serving enterprise development planning comprises the following steps:
s1, carrying out comprehensive analysis through an external environment analysis module, an intermediate environment analysis module and an enterprise internal investigation analysis module;
s2, processing the analysis results of the environment analysis module, the intermediate environment analysis module and the enterprise internal investigation analysis module through the external part of the analysis module, and then generating an analysis report;
s3, the strategy making module makes a strategy through the analysis report, makes technical consultation through the consultation module in the making process, makes a strategy plan by means of qualitative and quantitative comparison and analysis of experts, and the strategy plan comprises enterprise general strategy plan, each item strategy plan and functional strategy plan;
s4, strategy implementation, which is implemented through a formulated strategy scheme;
and S5, tracking strategy implementation, supervising the strategy implementation module, correcting and correcting phenomena and problems occurring in the strategy implementation process, transmitting the phenomena and the problems to the strategy formulation module, and correcting, perfecting and supplementing the strategy scheme.
Preferably, in step S3, the content of the consultation module includes the accuracy of the strategy plan, the feasibility of strategy development, the rationality of resource allocation, the controllability of strategy implementation process, and the risk caused by internal and external factors.
The technical scheme of the invention has the following beneficial technical effects:
the invention can ensure the accurate implementation of the enterprise development strategy based on the implementation and tracking of the plan, can know and master the phenomena and problems in the implementation process in time through the implementation and tracking, can correct and correct in time, can effectively supervise and urge the effective implementation of the strategic plan through the tracking, is convenient for correcting and correcting the enterprise strategic plan, and improves the planning quality.
Technical consultation is carried out against the development strategy draft, wherein qualitative and quantitative comparative analysis by means of experts is of utmost importance. This is also a substantial task in the consultation phase. The purpose of consultation is to effectively verify the accuracy of a strategic target, the feasibility of strategic development, the reasonability of resource allocation, the controllability of a strategic implementation process and the risk caused by internal and external factors through consultation, so that a tactical draft is corrected, perfected and supplemented, and the development and planning effect of an enterprise is further improved.
The invention collects and analyzes the current internal data of the enterprise and the external data of the environment, provides powerful basic support for strategy making, makes a specific general development target for the made strategy, and makes a specific implementation scheme according to the general development target, so as to facilitate the implementation and consideration of the feasibility and the correctness of the strategy, ensure the economic benefit of the enterprise, be beneficial to the sustainable development of the enterprise, and facilitate the clearer, more reasonable, more planned and more practical development targets of the enterprise.
Drawings
FIG. 1 is a schematic structural diagram of an integrated management platform for serving enterprise development planning according to the present invention;
FIG. 2 is a schematic structural diagram of a macro environment analysis unit;
FIG. 3 is a schematic structural view of a micro-environment analyzing unit.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings in conjunction with the following detailed description. It is to be understood that these descriptions are only illustrative and are not intended to limit the scope of the present invention. Moreover, in the following description, descriptions of well-known structures and techniques are omitted so as to not unnecessarily obscure the concepts of the present invention.
Example one
Referring to fig. 1-3, an integrated management platform for enterprise development planning includes a strategy formulation module, a strategy implementation tracking module, a consultation module, an analysis report generation module, an external environment analysis module, a middle environment analysis module and an enterprise internal investigation analysis module, wherein the external environment analysis module, the middle environment analysis module and the enterprise internal investigation analysis module are all connected with the analysis report generation module, the strategy formulation module and the strategy implementation module are sequentially connected, the consultation module is connected with the strategy formulation module, the strategy implementation tracking module is respectively connected with the strategy formulation module and the strategy implementation module, the external environment module includes a macro environment analysis unit and a micro environment analysis unit, the middle environment analysis module includes an industry development factor unit, an industry structure evolution prediction unit, a business structure evolution unit, a business environment analysis module, a display, The enterprise internal investigation analysis module comprises an enterprise internal analysis unit, an enterprise financial analysis unit and a marketing analysis unit.
In the present embodiment, the micro-environment analysis unit includes customer requirements, supplier supply capability, competitor capability analysis, potential entrants, and existing substitutes.
In the present embodiment, the macro environment analysis unit includes economic analysis, social analysis, and technical analysis.
In this embodiment, the analysis report generation module performs result analysis on the data obtained by the external environment analysis module, the intermediate environment analysis module, and the enterprise internal adjustment difference analysis module, respectively, and generates an analysis report.
In this embodiment, the strategy implementation tracking module supervises the strategy implementation module to correct and correct phenomena and problems occurring in the strategy implementation process, and transmits the phenomena and problems to the strategy formulation module.
In this embodiment, the intra-enterprise analysis unit is configured to analyze resources, competitive advantages, product and service value chains, enterprise core competitiveness, company price cost, and cost advantage channels of an enterprise.
In this embodiment, the enterprise financial analysis unit analyzes the enterprise economic benefit, financial management, financial capacity and economic benefit evaluation.
In this embodiment, the marketing analysis unit analyzes the product structure, the product life cycle, the product competitiveness, the marketing ability, and the marketing environment.
A use method of an integrated management platform for serving enterprise development planning comprises the following steps:
s1, carrying out comprehensive analysis through an external environment analysis module, an intermediate environment analysis module and an enterprise internal investigation analysis module;
s2, processing the analysis results of the environment analysis module, the intermediate environment analysis module and the enterprise internal investigation analysis module through the external part of the analysis module, and then generating an analysis report;
s3, the strategy making module makes a strategy through an analysis report, performs technical consultation through the consultation module in the making process, and makes a strategy scheme by means of qualitative and quantitative comparison and analysis of experts, wherein the strategy scheme comprises overall strategy planning of an enterprise, strategy planning of each item and functional strategy planning, and the content of the consultation module comprises the accuracy of the strategy scheme, the feasibility of strategy development, the rationality of resource allocation, the controllability of the strategy implementation process and the risk caused by internal and external factors;
s4, strategy implementation, which is implemented through a formulated strategy scheme;
and S5, performing strategy implementation tracking, supervising and urging the strategy implementation module, correcting and correcting the phenomena and problems occurring in the strategy implementation process, transmitting the phenomena and problems to the strategy formulation module, and correcting, perfecting and supplementing the strategy scheme.
Example two
Referring to fig. 1-3, an integrated management platform for serving enterprise development planning includes a strategy formulation module, a strategy implementation tracking module, a consultation module, an analysis report generation module, an external environment analysis module, a middle environment analysis module, an enterprise internal investigation analysis module, and an innovation development module, wherein the innovation development module is used for developing a new product segment market and developing a new product, and is connected with the strategy formulation module; the system comprises an external environment analysis module, an intermediate environment analysis module and an enterprise internal investigation analysis module, wherein the intermediate environment analysis module and the enterprise internal investigation analysis module are connected with an analysis report generation module, the analysis report generation module, a strategy formulation module and a strategy implementation module are sequentially connected, a consultation module is connected with the strategy formulation module, a strategy implementation tracking module is respectively connected with the strategy formulation module and the strategy implementation module, the external environment module comprises a macroscopic environment analysis unit and a microscopic environment analysis unit, the intermediate environment analysis module comprises an industry development factor unit, an industry structure evolution prediction unit, an industry competition structure analysis unit and an opportunity threat analysis unit, and the enterprise internal investigation analysis module comprises an enterprise internal analysis unit, an enterprise financial analysis unit and a marketing analysis unit.
In the present embodiment, the micro-environment analysis unit includes customer requirements, supplier supply capability, competitor capability analysis, potential entrants, and existing substitutes.
In the present embodiment, the macro environment analysis unit includes economic analysis, social analysis, and technical analysis.
In this embodiment, the analysis report generation module performs result analysis on the data obtained by the external environment analysis module, the intermediate environment analysis module, and the enterprise internal adjustment difference analysis module, respectively, and generates an analysis report.
In this embodiment, the strategy implementation tracking module supervises the strategy implementation module to correct and correct phenomena and problems occurring in the strategy implementation process, and transmits the phenomena and the problems to the strategy making module.
In this embodiment, the intra-enterprise analysis unit is configured to analyze resources, competitive advantages, product and service value chains, enterprise core competitiveness, company price cost, and cost advantage channels of an enterprise.
In this embodiment, the enterprise financial analysis unit analyzes the enterprise economic benefit, financial management, financial capacity and economic benefit evaluation.
In the present embodiment, the marketing analysis unit includes analyzing the product structure, the product life cycle, the product competitiveness, the marketing ability, and the marketing environment.
A use method of an integrated management platform for serving enterprise development planning comprises the following steps:
s1, carrying out comprehensive analysis through an external environment analysis module, an intermediate environment analysis module and an enterprise internal investigation analysis module;
s2, processing the analysis results of the environment analysis module, the intermediate environment analysis module and the enterprise internal investigation analysis module through the external part of the analysis module, and then generating an analysis report;
s3, a strategy making module makes a strategy through an analysis report, a consultation module carries out technical consultation in the making process, a strategy scheme is made by means of qualitative and quantitative comparison and analysis of experts, the strategy scheme comprises enterprise general strategy planning, each item strategy planning and functional strategy planning, the content of the consultation module comprises the accuracy of the strategy scheme, the feasibility of strategy development, the rationality of resource allocation, the controllability of the strategy implementation process and the risk caused by internal and external factors, and the strategy making process also comprises a creative development module used for developing new product subdivision market and developing new products;
s4, strategy implementation, which is implemented through a formulated strategy scheme;
and S5, performing strategy implementation tracking, supervising and urging the strategy implementation module, correcting and correcting the phenomena and problems occurring in the strategy implementation process, transmitting the phenomena and problems to the strategy formulation module, and correcting, perfecting and supplementing the strategy scheme.
The technical scheme of the invention has the following beneficial technical effects:
the invention can ensure the accurate implementation of the enterprise development strategy based on the implementation and tracking of the plan, can know and master the phenomena and problems in the implementation process in time through the implementation and tracking, can correct and correct in time, can effectively supervise and urge the effective implementation of the strategic plan through the tracking, is convenient for correcting and correcting the enterprise strategic plan, and improves the planning quality. Technical consultation is carried out against the development strategy draft, wherein qualitative and quantitative comparative analysis by means of experts is of utmost importance. This is also a substantial task in the consultation phase. The purpose of consultation is to effectively verify the accuracy of a strategic target, the feasibility of strategic development, the reasonability of resource allocation, the controllability of a strategic implementation process and the risk caused by internal and external factors through consultation, so that a tactical draft is corrected, perfected and supplemented, and the development and planning effect of an enterprise is further improved. The invention collects and analyzes the current internal data of the enterprise and the external data of the environment, provides powerful basic support for strategy making, makes a specific general development target for the made strategy, and makes a specific implementation scheme according to the general development target, so as to facilitate the implementation and consideration of the feasibility and the correctness of the strategy, ensure the economic benefit of the enterprise, be beneficial to the sustainable development of the enterprise, and facilitate the clearer, more reasonable, more planned and more practical development targets of the enterprise.
The foregoing shows and describes the general principles, essential features, and advantages of the invention. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, and the preferred embodiments of the present invention are described in the above embodiments and the description, and are not intended to limit the present invention.
Claims (10)
1. The utility model provides an integrated management platform for service in enterprise development planning, its characterized in that, includes strategy formulation module, strategy implementation tracking module, consultation module, analysis report generation module, external environment analysis module, middle environment analysis module and the inside investigation analysis module of enterprise, external environment analysis module with the inside investigation analysis module of enterprise all with analysis report generation module connects, analysis report generation module, strategy formulation module, strategy implementation module connect gradually, consultation module with the strategy formulation module is connected, strategy implementation tracking module respectively with strategy formulation module and strategy implementation module are connected, external environment module includes macroscopic environment analysis unit and microcosmic environment analysis unit, middle environment analysis module includes industry development factor unit, and the analysis module of the medium environment is connected with the strategy formulation module, and the analysis module of the medium environment is connected with the strategy implementation module, the analysis module of the medium environment includes the analysis module of the industry development factor, and the analysis module of the medium environment is connected with the analysis module of the strategy implementation, and the analysis module of the medium environment is connected with the analysis module of the strategy implementation, and the analysis module of the strategy is connected with the analysis module of the medium environment, and the analysis module of the analysis module is connected with the analysis module of the medium environment, and is connected with the analysis module of the analysis module of the analysis of the, The enterprise internal investigation analysis module comprises an enterprise internal analysis unit, an enterprise financial analysis unit and a marketing analysis unit.
2. The integrated management platform for serving enterprise development planning according to claim 1, wherein said micro-environment analysis unit comprises customer requirements, supplier supply capacity, competitor capacity analysis, potential entrants and existing alternatives.
3. The integrated management platform for serving enterprise development planning of claim 2, wherein said macro environment analysis unit comprises economic analysis, social analysis and technical analysis.
4. The integrated management platform for serving enterprise development planning as claimed in claim 3, wherein said analysis report generation module performs result analysis on data obtained by said external environment analysis module, said intermediate environment analysis module and said enterprise internal tuning difference analysis module, respectively, and generates an analysis report.
5. The integrated management platform for serving enterprise development planning of claim 1, wherein said strategy implementation tracking module supervises said strategy implementation module, corrects and corrects phenomena and problems occurring during strategy implementation, and transmits the phenomena and problems to the strategy making module.
6. The integrated management platform for serving enterprise development planning as claimed in claim 3, wherein said enterprise internal analysis unit is configured to analyze resources, competitive advantages, product and service value chain, enterprise core competitiveness, company price cost and cost advantage channel of an enterprise.
7. An integrated management platform for serving enterprise development planning as claimed in claim 3, wherein said enterprise financial analysis unit includes analysis of enterprise economic benefits, financial management, financial capacity, economic benefits evaluation.
8. The integrated management platform for serving an enterprise development plan of claim 3, wherein said marketing analysis unit comprises analysis of product structure, product lifecycle, product competitiveness, marketing capacity, and market environment.
9. A method of using an integrated management platform for servicing enterprise development planning as claimed in any one of claims 1-8, comprising the steps of:
s1, carrying out comprehensive analysis through an external environment analysis module, an intermediate environment analysis module and an enterprise internal investigation analysis module;
s2, processing the analysis results of the environment analysis module, the intermediate environment analysis module and the enterprise internal investigation analysis module through the external part of the analysis module, and then generating an analysis report;
s3, the strategy making module makes a strategy through the analysis report, makes technical consultation through the consultation module in the making process, makes a strategy plan by means of qualitative and quantitative comparison and analysis of experts, and the strategy plan comprises enterprise general strategy plan, each item strategy plan and functional strategy plan;
s4, strategy implementation, which is implemented through a formulated strategy scheme;
and S5, performing strategy implementation tracking, supervising the strategy implementation module, correcting and correcting the phenomena and problems occurring in the strategy implementation process, transmitting the phenomena and problems to the strategy formulation module, and correcting, perfecting and supplementing the strategy scheme.
10. The method of claim 9, wherein in step S3, the content of the advisory module includes strategic solution accuracy, strategic development feasibility, resource allocation rationality, strategic implementation controllability and risks due to internal and external factors.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115841275A (en) * | 2022-12-07 | 2023-03-24 | 北京鸿鹄元数科技有限公司 | Physical examination method and device based on AI data management level |
| CN117151494A (en) * | 2023-09-12 | 2023-12-01 | 重庆华众铭泰企业管理咨询有限公司 | Intelligent planning method and system for enterprise development strategy |
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2022
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115841275A (en) * | 2022-12-07 | 2023-03-24 | 北京鸿鹄元数科技有限公司 | Physical examination method and device based on AI data management level |
| CN115841275B (en) * | 2022-12-07 | 2023-09-05 | 北京鸿鹄元数科技有限公司 | Physical examination method and device based on AI (advanced technology attachment) data management level |
| CN117151494A (en) * | 2023-09-12 | 2023-12-01 | 重庆华众铭泰企业管理咨询有限公司 | Intelligent planning method and system for enterprise development strategy |
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Application publication date: 20220906 |