CN115002531A - Advertisement playing control method and device, terminal equipment and storage medium - Google Patents
Advertisement playing control method and device, terminal equipment and storage medium Download PDFInfo
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- CN115002531A CN115002531A CN202210548776.1A CN202210548776A CN115002531A CN 115002531 A CN115002531 A CN 115002531A CN 202210548776 A CN202210548776 A CN 202210548776A CN 115002531 A CN115002531 A CN 115002531A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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Abstract
The invention discloses a method and a device for controlling advertisement playing, a terminal device and a computer readable storage medium, wherein playing information comprising advertisement data to be played and a playing format serial number is acquired, wherein the advertisement data to be played comprises the following steps: video advertisement data and/or picture advertisement data; adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format corresponding to the playing format serial number; and loading the page layout to carry out advertisement playing on the video advertisement data and/or the picture advertisement data. The invention can realize that the user carries out the page layout together with the video advertisement and the picture advertisement and then carries out the advertisement playing, simplifies the operation process of carrying out the page layout with different playing formats aiming at the video advertisement and the picture advertisement, and improves the requirement of the flexibility of the digital advertisement playing.
Description
Technical Field
The invention belongs to the technical field of advertisement media, and particularly relates to a control method and device for advertisement playing, terminal equipment and a computer readable storage medium.
Background
Along with the increasingly developed domestic business and consumption environments, the market has more and more great demand on advertisements, and the digital, networked and informationized multimedia advertisement player also becomes a bright spot in the advertisement media market.
Nowadays, the playing form of the digital advertisement can be divided into a video advertisement and a picture advertisement, when a user using the advertisement player needs to play a plurality of picture advertisements or the video advertisement and the picture advertisement together, the conventional advertisement player needs to individually perform page layout on each video advertisement or each picture advertisement, and then loads the video advertisement or each picture advertisement onto the screen of the advertisement player to play.
Therefore, when the existing advertisement playing mode needs to play the advertisements in various different forms, the advertisement information cannot be conveniently published, and the flexibility of playing the digital advertisements is poor.
Disclosure of Invention
The invention mainly aims to provide a method and a device for controlling advertisement playing, a terminal device and a computer readable storage medium. The aim is to conveniently release advertisement information when playing advertisements in various forms, and improve the flexibility of playing digital advertisements.
In order to achieve the above object, the present invention provides a method for controlling advertisement playing, wherein the method for controlling advertisement playing comprises the following steps:
acquiring playing information comprising advertisement data to be played and a playing format sequence number, wherein the advertisement data to be played comprises: video advertisement data and/or picture advertisement data;
adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format corresponding to the playing format serial number;
and loading the page layout to carry out advertisement playing on the video advertisement data and/or the picture advertisement data.
Optionally, the playing information includes: the step of obtaining the playing information including the advertisement data to be played and the playing format serial number comprises:
responding to preset selection operation, locally selecting video advertisement data and/or picture advertisement data as advertisement data to be played, and locally selecting a playing format serial number;
generating first playing information according to the advertisement data to be played and the playing format serial number, and acquiring the first playing information;
or,
the method comprises the steps of obtaining second playing information which is sent from a preset cloud end and comprises advertisement data to be played and playing format serial numbers, wherein the second playing information is generated according to the advertisement data to be played and the playing format serial numbers after video advertisement data and/or picture advertisement data are selected as the advertisement data to be played in response to preset selection operation and the playing format serial numbers are selected.
Optionally, the playing information includes: third playing information and fourth playing information, wherein the third playing information and the fourth playing information comprise playing time periods;
the step of obtaining the playing information including the advertisement data to be played and the playing format serial number comprises the following steps:
responding to preset selection operation, locally selecting video advertisement data and/or picture advertisement data as advertisement data to be played, locally selecting a playing format serial number, and locally selecting a playing time period;
generating the third playing information according to the advertisement data to be played, the playing format serial number and the playing time period, and acquiring the third playing information;
or,
the method comprises the steps of obtaining fourth playing information which is sent from a preset cloud and comprises advertisement data to be played, a playing format serial number and a playing time period, wherein the fourth playing information is generated according to the advertisement data to be played, the playing format serial number and the playing time period after the fourth playing information responds to preset selection operation, video advertisement data and/or picture advertisement data are selected as the advertisement data to be played and the playing format serial number are selected.
Optionally, the step of adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format corresponding to the playing format sequence number includes:
determining a target video control and/or a target picture control in the playing format corresponding to the playing format sequence number in a preset video control and a preset page control, and adjusting the size of the target video control and/or the target picture control;
taking the target video control with the adjusted size as a playing area of the video advertisement data to adjust the page layout of the video advertisement data;
or, the target picture control with the adjusted size is used as a playing area of the picture advertisement data to adjust the page layout of the picture advertisement data;
or, the target video control with the adjusted size is used as a playing area of the video advertisement data, and the target picture control with the adjusted size is used as a playing area of the picture advertisement data, so as to adjust the page layout of the video advertisement data and the picture advertisement data.
Optionally, the method further comprises:
and increasing the number of the target video controls and/or increasing the number of the target picture controls in the playing format to generate a new playing format, and performing label storage on the new playing format.
Optionally, the step of loading the page layout to perform advertisement playing on the video advertisement data and/or the picture advertisement data includes:
and loading the page layout and carrying out advertisement playing on the video advertisement data and/or the picture advertisement data according to an equal-division playing mode or a sequential carousel mode corresponding to the playing format.
Optionally, after the step of loading the page layout to perform advertisement playing on the video advertisement data and/or the picture advertisement data, the method further includes:
acquiring new playing information containing a new playing format serial number;
adjusting the new page layout of the video advertisement data and/or the picture advertisement data according to the new playing format corresponding to the new playing format serial number;
and loading the new page layout to carry out advertisement playing on the video advertisement data and/or the picture advertisement data.
In order to achieve the above object, the present invention provides a control device for advertisement broadcasting, comprising:
the acquisition module is used for acquiring playing information comprising advertisement data to be played and playing format serial numbers, wherein the advertisement data to be played comprises: video advertisement data and/or picture advertisement data;
the adjusting module is used for adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format corresponding to the playing format serial number;
and the playing module is used for loading the page layout so as to play the advertisement of the video advertisement data and/or the picture advertisement data.
In addition, to achieve the above object, the present invention also provides a terminal device, including: the control program of the advertisement playing is stored on the memory and can be operated on the processor, and when being executed by the processor, the control program of the advertisement playing realizes the steps of the control method of the advertisement playing.
In addition, to achieve the above object, the present invention further provides a computer-readable storage medium, wherein the computer-readable storage medium stores thereon a control program for advertisement playing, and the control program for advertisement playing is executed by a processor to implement the steps of the control method for advertisement playing described above.
The embodiment of the invention provides a method and a device for controlling advertisement playing, a terminal device and a computer readable storage medium, wherein the method for controlling advertisement playing comprises the following steps: acquiring playing information comprising advertisement data to be played and a playing format sequence number, wherein the advertisement data to be played comprises: video advertisement data and/or picture advertisement data; adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format corresponding to the playing format serial number; and loading the page layout to carry out advertisement playing on the video advertisement data and/or the picture advertisement data.
The technical proposal of the invention is applied to the process of playing the advertisement by the advertisement player, and the video advertisement data and/or the picture advertisement data are selected by the user as the advertisement data to be played, and selecting a playing format serial number of a format for playing the advertisement data to be played, using the advertisement data to be played and the playing format serial number as playing information in the process of playing the advertisement by the advertisement player, and acquiring the playing information by the advertisement player, then, the advertisement player adjusts the video advertisement data and/or the picture advertisement data to perform page layout according to the playing format corresponding to the playing format serial number, and finally loads the video advertisement data and/or the picture advertisement data to the screen of the advertisement player based on the adjusted page layout, and playing the advertisement to the video advertisement data and/or the picture advertisement data.
Compared with the traditional mode of respectively carrying out page layout on the video advertisement and the picture advertisement and then loading the video advertisement and the picture advertisement to a screen for playing the advertisement, the method and the device have the advantages that the video advertisement data and/or the picture advertisement data to be played and the playing format are obtained, and the video advertisement data and/or the picture advertisement data are/is adjusted in page layout according to the playing format and then played. Therefore, the invention enables the user to carry out the page layout together with the video advertisement and the picture advertisement and then carry out the advertisement playing, greatly simplifies the operation process of carrying out the page layout by different playing formats aiming at the video advertisement and the picture advertisement, and further meets the requirements of conveniently and rapidly releasing the advertisement information and improving the flexibility of the digital advertisement playing.
Drawings
Fig. 1 is a schematic diagram of an apparatus structure of a hardware operating environment of a terminal apparatus according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a method for controlling advertisement playing according to a first embodiment of the present invention;
fig. 3 is a schematic view of an application scenario for acquiring playing information according to an embodiment of the method for controlling advertisement playing of the present invention;
fig. 4 is a schematic view of another application scenario for acquiring playing information according to an embodiment of the method for controlling advertisement playing of the present invention;
FIG. 5 is a flowchart illustrating an operation of a method for controlling advertisement playing according to an embodiment of the present invention;
FIG. 6 is a layout of a playing page according to an embodiment of the method for controlling advertisement playing of the present invention;
FIG. 7 is a playing format according to an embodiment of the method for controlling advertisement playing of the present invention;
fig. 8 is a functional block diagram of an embodiment of a control device for advertisement playing according to the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further described with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Referring to fig. 1, fig. 1 is a schematic device structure diagram of a terminal device hardware operating environment according to an embodiment of the present invention.
The terminal device in the embodiment of the present invention may be a digital signage or an advertisement machine integrated with a digital signage system, and of course, the terminal device may also be a smart phone, a PC (Personal Computer), a tablet Computer, a portable Computer, or the like.
As shown in fig. 1, the terminal device may include: a processor 1001, such as a CPU, a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. The communication bus 1002 is used to implement connection communication among these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., a Wi-Fi interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001.
Those skilled in the art will appreciate that the terminal device configuration shown in fig. 1 does not constitute a limitation of the terminal device and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and a control program for advertisement playing.
In the terminal shown in fig. 1, the network interface 1004 is mainly used for connecting to a backend server and performing data communication with the backend server; the user interface 1003 is mainly used for connecting a client and performing data communication with the client; and the processor 1001 may be configured to call the control program for advertisement playing stored in the memory 1005 to implement various embodiments of the control method for advertisement playing of the present invention.
Based on the terminal device, the invention provides various embodiments of the control method for playing the advertisement. In each embodiment of the method for controlling advertisement playing of the present invention, the method for controlling advertisement playing of the present invention is applied to the process of advertisement playing of the terminal device.
Referring to fig. 2, fig. 2 is a flowchart illustrating a method for controlling advertisement playing according to a first embodiment of the present invention. In a first embodiment of the method for controlling advertisement playback of the present invention, the method for controlling advertisement playback of the present invention includes:
step S10: acquiring playing information comprising advertisement data to be played and playing format serial numbers, wherein the advertisement data to be played comprises: video advertisement data and/or picture advertisement data;
in this embodiment, the terminal device performs a selection operation locally by the user, uses the video advertisement data and/or the picture advertisement data selected by the user as advertisement data to be played, generates playing information together with the playing format serial number selected by the user, and acquires the playing information.
In addition, the user performs selection operation at the cloud end to take the video advertisement data and/or the picture advertisement data as advertisement data to be played, playing information is generated together with the playing format serial number, then the user sends the playing information to the terminal equipment through the cloud end, and the terminal equipment obtains the playing information.
It should be noted that, in this embodiment, the advertisement data to be played acquired by the terminal device includes a plurality of video advertisement data and/or picture advertisement data, or only includes a single video advertisement data and/or picture advertisement data.
Step S20: adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format corresponding to the playing format serial number;
in this embodiment, after responding to a selection operation performed by a user to use video advertisement data and/or picture advertisement data locally selected by the user as advertisement data to be played and determining a playing format number locally selected by the user, the terminal device further adjusts a page layout of the video advertisement data and/or the picture advertisement data in the advertisement data to be played according to a playing format corresponding to the playing format number.
Optionally, in some possible embodiments, the step S20 may include the following steps:
step S201: determining a target video control and/or a target picture control in the playing format corresponding to the playing format serial number in a preset video control and a preset page control, and adjusting the size of the target video control and/or the target picture control;
in this embodiment, the terminal device determines, in a preset page control, a target video control and/or a target picture control in the playing format for laying out advertisement data to be played in the playing information according to the playing format corresponding to the playing format number in the obtained playing information, and adjusts the size of the target video control and/or the target picture control according to the playing format.
It should be noted that, in this embodiment, the preset page control is a control configured in advance for the terminal device and used for performing page layout on the advertisement data to be played, and the page control may specifically include a video control and a picture control. For example, referring to the playing page layout shown in fig. 6, the terminal device controls the playing format shown in fig. 7 by placing a video control and three picture controls in a page layout file, where the three picture controls are specifically a picture control 1, a picture control 2, and a picture control 3, respectively.
It should be noted that, as shown in fig. 7, in this embodiment, the playing format may be divided into eight playing formats, and each playing format has a corresponding playing format serial number (that is, the playing format serial number specifically includes 1 to 8), four playing formats that are horizontally played in fig. 7 are, from left to right, a playing format 1, a playing format 2, a playing format 3, and a playing format 4, and four playing formats that are vertically played are, from left to right, a playing format 5, a playing format 6, a playing format 7, and a playing format 8. The playing format 5 is a playing format with a direction rotated by 90 degrees on the basis of the playing format 1, the playing format 6 is a playing format with a direction rotated by 90 degrees on the basis of the playing format 2, the playing format 7 is a playing format with a direction rotated by 90 degrees on the basis of the playing format 3, and the playing format 8 is a playing format with a direction rotated by 90 degrees on the basis of the playing format 4.
Exemplarily, in this embodiment, if the playing format corresponding to the playing format sequence number "1" acquired by the terminal device is the playing format 1, the video control 1 and the picture control 1 are determined to be target controls, and then the sizes of the video control 1 and the picture control 1 are adjusted to be "full screen" according to the playing format 1. For another example, if the playing format corresponding to the playing format serial number "2" acquired by the terminal device is the playing format 2, it is determined that the video control 1 and the picture control 1 are target controls, and then according to the playing format 2, the video control 1 and the picture control 1 are respectively adjusted to be "half the size of the screen".
Step S202: taking the target video control with the adjusted size as a playing area of the video advertisement data to adjust the page layout of the video advertisement data;
in this embodiment, after the terminal device determines a target video control from preset video controls and adjusts the size of the target video control, the adjusted target video control layout is used as a playing area for acquiring video advertisement data in playing information, so that the page layout adjustment of the video advertisement data is completed.
Exemplarily, in this embodiment, if the terminal device determines, according to the play format 1, the video control 1 as the target video control in the page controls including the video control and the picture control, and adjusts the size of the video control 1 to occupy the screen, the video control 1 is entirely used as the play area of the acquired video advertisement data.
Step S203: or, the target picture control with the adjusted size is used as a playing area of the picture advertisement data to adjust the page layout of the picture advertisement data;
in this embodiment, the terminal device determines a target picture control in the preset page controls, adjusts the size of the target picture control, and then takes the adjusted target picture control layout as a playing area for acquiring the picture advertisement data in the playing information, thereby completing the page layout adjustment of the picture advertisement data.
Exemplarily, in this embodiment, if the terminal device determines, according to the play format 3, the picture control 1 and the picture control 2 as target picture controls in the page controls including the video control and the picture control, and adjusts the sizes of the picture control 1 and the picture control 2 to be half of the screen, the terminal device uses the picture control 1 and the picture control 2, which respectively occupy half of the screen, as the play areas of the two obtained picture advertisement data, respectively.
Step S204: and taking the target video control with the adjusted size as a playing area of the video advertisement data, and taking the target picture control with the adjusted size as a playing area of the picture advertisement data so as to adjust the page layout of the video advertisement data and the picture advertisement data.
In this embodiment, the terminal device determines a target video control and a target picture control simultaneously in a preset page control, and after adjusting the sizes of the target video control and the target picture control, further takes the adjusted target video control layout as a playing region of video advertisement data in the obtained playing information, and takes the adjusted target picture control layout as a playing region of picture advertisement data in the playing information, so as to complete page layout adjustment of the video advertisement data and the picture advertisement data simultaneously.
Exemplarily, in this embodiment, if the terminal device determines, according to the play format 2, that the video control 1 is used as the target video control and the picture control 1 is used as the target picture control in the page controls including the video control and the picture control, and the sizes of the video control 1 and the picture control 1 are respectively adjusted to be one half of the screen, the terminal device uses the video control 1 occupying one half of the screen as the play area of the passed video advertisement data, and uses the picture control 1 occupying one half of the screen as the play area of the passed picture advertisement data.
Step S30: and loading the page layout to carry out advertisement playing on the video advertisement data and/or the picture advertisement data.
In this embodiment, after performing page layout adjustment on video advertisement data and/or picture advertisement data according to a playing format, the terminal device loads the video advertisement data and/or the picture advertisement data to a front-end screen according to the adjusted page layout, so as to play the video advertisement data and/or the picture advertisement data through the front-end screen.
Optionally, in some possible embodiments, the step S30 may include the following steps:
step S301: and loading the page layout and carrying out advertisement playing on the video advertisement data and/or the picture advertisement data according to an equal-division playing mode or a sequential carousel mode corresponding to the playing format.
In this embodiment, when playing video advertisement data and/or picture advertisement data, the terminal device may load the video advertisement data and/or picture advertisement data in an equal-division playing manner or a sequential carousel manner corresponding to the playing format, so as to play the video advertisement data and/or picture advertisement data in a split-screen manner or in a carousel manner.
For example, as shown in the playing format shown in fig. 7, in this embodiment, if the terminal device uses the video control 1 and the picture control 1 occupying the size of the screen as the video playing area and the picture playing area respectively according to the playing format 1 so as to complete the page layout adjustment of the video advertisement data and the picture advertisement data, the video advertisement data is loaded to the screen for playing first and then the picture advertisement data is loaded to the screen for playing in a sequential carousel manner according to the playing format 1.
Or, if the terminal device uses the video control 1 and the picture control 1, which respectively occupy one half of the screen, as the video playing area and the picture playing area respectively according to the playing format 2, so that after the page layout of the video advertisement data and the picture advertisement data is adjusted, the video advertisement data and the picture advertisement data are simultaneously loaded in a split-screen equal-split playing mode according to the playing format 2 for playing.
Thus, in this embodiment, the terminal device uses the video advertisement data and/or the picture advertisement data selected by the user as the advertisement data to be played by the user through the local selection operation performed by the user, and generates the playing information together with the playing format serial number selected by the user, and obtains the playing information; then, the terminal device further adjusts the page layout of the video advertisement data and/or the picture advertisement data in the advertisement data to be played according to the playing format corresponding to the playing format serial number; and finally, the terminal equipment loads the video advertisement data and/or the picture advertisement data to a front-end screen according to the adjusted page layout after adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format so as to play the video advertisement data and/or the picture advertisement data through the front-end screen.
Therefore, the invention realizes that the user carries out the page layout together with the video advertisement and the picture advertisement and then carries out the advertisement playing, greatly simplifies the operation process of carrying out the page layout in different playing modes aiming at the video advertisement and the picture advertisement, and further meets the requirements of conveniently and rapidly publishing the advertisement information and improving the flexibility of the digital advertisement playing.
Optionally, based on the foregoing first embodiment of the method for controlling advertisement playing of the present invention, a second embodiment of the method for controlling advertisement playing of the present invention is provided.
In this embodiment, the playing information acquired by the terminal device includes: the step S10 of obtaining the playing information including the advertisement data to be played and the playing format number may include the following steps:
step S101: responding to preset selection operation, locally selecting video advertisement data and/or picture advertisement data as advertisement data to be played, and locally selecting a playing format serial number;
it should be noted that, in this embodiment, the preset selection operation may be a selection operation performed by the terminal device on the visual graphical interface by the user after the visual graphical interface is output to the user, where the selection operation is performed on video advertisement data and/or picture advertisement data that needs to be played by the user on the visual graphical interface.
In this embodiment, when receiving the selection operation performed by the user, the terminal device immediately responds to the selection operation to use the video advertisement data and/or the picture advertisement data locally selected by the user through the selection operation as the advertisement data to be played, and determines the playback format number locally selected by the user through the selection operation.
For example, as shown in the application scenario of acquiring the playing information shown in fig. 3, in this embodiment, when detecting that a user uses an advertisement player to play an advertisement, a terminal device outputs a visual graphical interface to the user, so that the user performs a selection operation through an instruction control displayed on the visual graphical interface, and thus, when detecting the selection operation performed by the user, the terminal device immediately responds to the selection operation to take video advertisement data and/or picture advertisement data selected by the user in a local database through the selection operation as advertisement data to be played, and determines a playing format serial number selected by the user in a playing format serial number corresponding to each of one or more playing formats stored locally through the selection operation.
Step S102: generating first playing information according to the advertisement data to be played and the playing format serial number, and acquiring the first playing information;
in this embodiment, after the terminal device uses the video advertisement data and/or the picture advertisement data as the advertisement data to be played by responding to the selection operation executed by the user and determines the playing format number, the terminal device immediately packages the advertisement data to be played and the playing format number together to generate first playing information, and then acquires the first playing information.
Step S103: the method comprises the steps of obtaining second playing information which is sent from a preset cloud and comprises advertisement data to be played and playing format serial numbers, wherein the second playing information is generated according to the advertisement data to be played and the playing format serial numbers after responding to preset selection operation and selecting video advertisement data and/or picture advertisement data as the advertisement data to be played and selecting the playing format serial numbers.
It should be noted that, in this embodiment, the preset cloud may specifically be the cloud service platform to which the one or more terminals are connected.
In this embodiment, the cloud service platform responds to a selection operation performed by a user logging in the platform, so as to use video advertisement data and/or picture advertisement data locally selected by the user from the cloud service platform as advertisement data to be played, and after determining that the user locally selects a playing format serial number in the cloud service platform through the selection operation, generate second playing information together with the advertisement data and the playing format serial number, and then, the cloud service platform further sends the second playing information to a terminal device selected by the user and used for playing the advertisement data to be played, so that the terminal device can obtain the second playing information.
It should be noted that, in this embodiment, the second playing information may further include advertisement data to be played and a playing format serial number locally selected by the user at the user terminal. That is, the user locally selects the video advertisement data and/or the picture advertisement data as the advertisement data to be played at the user terminal, then encapsulates the advertisement data to be played and the selected playing format serial number together to generate second playing information, and finally, the user uploads the second playing information to the cloud service platform through the user terminal and selects the terminal device for playing the advertisement data to be played on the platform, so that the cloud service platform further sends the second playing information to the terminal device selected by the user, and the terminal device acquires the second playing information.
Optionally, in some possible embodiments, the playing information acquired by the terminal device includes: the step S10 of obtaining the playing information "including the advertisement data to be played and the playing format sequence number may further include the following steps:
step S104: responding to preset selection operation, locally selecting video advertisement data and/or picture advertisement data as advertisement data to be played, locally selecting a playing format serial number, and locally selecting a playing time period;
in this embodiment, when receiving the selection operation performed by the user, the terminal device immediately responds to the selection operation to take the video advertisement data and/or the picture advertisement data locally selected by the user through the selection operation as the advertisement data to be played, determine the playback format number locally selected by the user through the selection operation, and determine the playback time period locally selected by the user through the selection operation.
For example, as shown in the application scenario of acquiring playing information shown in fig. 3, in this embodiment, when detecting that a user plays an advertisement using an advertisement machine, a terminal device outputs a visual graphical interface to the user, so that the user performs a selection operation through an instruction control shown on the visual graphical interface, and thus, when detecting the selection operation performed by the user, the terminal device immediately responds to the selection operation to take video advertisement data and/or picture advertisement data selected by the user through the selection operation in a local database as advertisement data to be played, determine a playing format serial number selected by the user in a playing format serial number corresponding to each of one or more playing formats stored locally through the selection operation, and determine a playing time period selected locally through the selection operation by the user (the playing time period may specifically be a start time of playing the advertisement and a time of playing the advertisement) Long).
It should be noted that, in this embodiment, when it is detected that the time before the point reaches the start time of the playing time period selected by the user, the terminal device immediately performs page layout adjustment on the video advertisement data and/or the picture advertisement data in the advertisement data to be played according to the process described in step S20, and then loads the adjusted page layout to the front-end screen to perform advertisement playing on the video advertisement data and/or the picture advertisement data.
Step S105: generating third playing information according to the advertisement data to be played, the playing format serial number and the playing time interval, and acquiring the third playing information;
in this embodiment, after the terminal device uses the video advertisement data and/or the picture advertisement data as the advertisement data to be played by responding to the selection operation performed by the user and determines the playing format number and the playing time period, the terminal device immediately packages the advertisement data to be played, the playing format number and the playing time period together to generate third playing information, and then obtains the third playing information.
Step S106: the method comprises the steps of obtaining fourth playing information which is sent from a preset cloud and comprises to-be-played advertisement data, a playing format serial number and a playing time period, wherein the fourth playing information is generated by responding to preset selection operation, selecting video advertisement data and/or picture advertisement data as the to-be-played advertisement data and selecting the playing format serial number, and selecting the playing time period and then according to the to-be-played advertisement data, the playing format serial number and the playing time period.
In this embodiment, the cloud service platform responds to the selection operation of the user to use the video advertisement data and/or the picture advertisement data locally selected by the user from the cloud service platform as the advertisement data to be played, determines the playing format serial number locally selected by the user on the platform through the selection operation, and after determining the playing time period locally selected by the user on the platform through the selection operation, encapsulates the advertisement data, the playing format serial number and the playing time period together to generate fourth playing information, and then, the cloud service platform further sends the fourth playing information to the terminal device selected by the user to play the advertisement data to be played, so that the terminal device obtains the fourth playing information.
For example, as shown in another application scenario of obtaining the playing information shown in fig. 4, in this embodiment, before using the advertisement player to play the advertisement, the user logs in to the cloud service platform, which is a visual graphical interface output from the user terminal device, so that the user can select video advertisement data and/or picture advertisement data as advertisement data to be played through the interface, and simultaneously select a playing format serial number from playing format serial numbers corresponding to one or more playing formats stored in the cloud service platform, and select a playing time period through the interface, and then the cloud service platform packages the advertisement data to be played, the playing format serial number, and the playing time period selected by the user together to generate fourth playing information, and sends the fourth playing information to the terminal device selected by the user, the terminal device receives the fourth playing information, and immediately plays the video advertisement data and/or the picture advertisement data according to the processes of the step S20 and the step S30 after detecting that the current time reaches the starting time of the playing time slot.
According to the embodiment of the invention, the terminal equipment responds to the preset selection operation, the user locally selects the advertisement data to be played, the playing format and the playing time period, and generates the playing information of the advertisement data, the playing format and the playing time period, and the advertisement data, the playing format and the playing time period are encapsulated into the playing information from the cloud, and the playing information is sent to the local terminal equipment, so that the user conveniently selects the advertisement data to be played, the playing format and the playing event list needing to be played by the terminal equipment for playing the Guangzhou data, and the advertisement data are flexibly and intelligently played.
Optionally, based on the above first embodiment of the method for controlling advertisement playing of the present invention, a third embodiment of the method for controlling advertisement playing of the present invention is also provided.
In this embodiment, the method for controlling advertisement playing of the present invention may further include the following steps:
step A: and increasing the number of the target video controls and/or increasing the number of the target picture controls in the playing format to generate a new playing format, and performing label storage on the new playing format.
In this embodiment, the terminal device may further increase the number of target video controls and/or increase the number of target picture controls to the already stored playing format to generate a new playing format, and mark the new playing format and store the new playing format locally or share the new playing format and store the new playing format in the cloud service platform. Therefore, in the subsequent process, the page layout of the video advertisement data and/or the picture advertisement data can be adjusted according to the new playing format by responding to the playing format serial number corresponding to the new playing format selected by the selection operation executed by the user in the local or by logging in the cloud service platform, and the adjusted page layout is loaded to the front-end screen so as to play the video advertisement data and/or the picture advertisement data according to the new playing format.
In this embodiment, the number of the target controls is increased, and the target controls generate a new playing format in different playing modes, so that the expandability of the playing format of the digital signage is greatly increased, and the flexibility of advertisement playing is improved.
Optionally, in some possible embodiments, after the step S30 loads the page layout to perform advertisement playing on the video advertisement data and/or the picture advertisement data, the method for controlling advertisement playing of the present invention may further include the following steps:
step S40: acquiring new playing information containing a new playing format serial number;
in this embodiment, the terminal device locally performs a selection operation by the user and responds to the selection operation to package the new playback format number selected by the user and the advertisement data to be played (including the video advertisement data and the picture advertisement data) selected by the user together to generate new playback information, and acquires the new playback information.
In addition, in some possible embodiments, a user may further perform a selection operation by logging in the cloud service platform to select a new serial number of the playing format, generate new playing information together with the selected advertisement data to be played (including video advertisement data and/or picture advertisement data), and then send the new playing information to the terminal device selected by the user through the cloud service platform, where the terminal device obtains the new playing information.
Step S50: adjusting the new page layout of the video advertisement data and/or the picture advertisement data according to the new playing format corresponding to the new playing format serial number;
in this embodiment, after responding to a selection operation performed by a user to use video advertisement data and/or picture advertisement data locally selected by the user as advertisement data to be played and determining a new playing format serial number locally selected by the user, the terminal device further adjusts a page layout of the video advertisement data and/or picture advertisement data in the advertisement data to be played according to a new playing format corresponding to the new playing format serial number.
Step S60: and loading the new page layout to carry out advertisement playing on the video advertisement data and/or the picture advertisement data.
In this embodiment, after performing page layout adjustment on the video advertisement data and/or the picture advertisement data according to the new playing format, the terminal device loads the adjusted page layout to the front-end screen of the video advertisement data and/or the picture advertisement data, so as to play the video advertisement data and/or the picture advertisement data through the front-end screen.
According to the method and the device, the new playing format serial number in the new playing information is obtained, the new page layout of the video advertisement data and/or the picture advertisement data in the advertisement data to be played is readjusted according to the new playing format corresponding to the new playing format serial number, and the new page layout is loaded to perform advertisement playing on the video advertisement data and/or the picture advertisement data. Therefore, the invention realizes the convenient and quick switching of the playing format of the digital signboard, extremely reduces the operation of switching the playing format when the user plays the advertisement, and improves the flexibility of playing the digital advertisement.
In addition, an embodiment of the present invention further provides a control device for playing an advertisement, please refer to fig. 8, fig. 8 is a schematic diagram of functional modules of an embodiment of the control device for playing an advertisement of the present invention, as shown in fig. 8, the control device for playing an advertisement of the present invention includes:
the acquisition module 10: the method is used for acquiring playing information comprising advertisement data to be played and playing format serial numbers, wherein the advertisement data to be played comprises: video advertisement data and/or picture advertisement data;
the adjusting module 20: the page layout is used for adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format corresponding to the playing format serial number;
the play module 30: and the page layout is used for loading the page layout so as to carry out advertisement playing on the video advertisement data and/or the picture advertisement data.
Optionally, the obtaining module 10 includes:
a first response unit: the system is used for responding to preset selection operation, locally selecting video advertisement data and/or picture advertisement data as advertisement data to be played, and locally selecting a playing format serial number;
a first generation unit: the system is used for generating first playing information according to the advertisement data to be played and the playing format serial number and acquiring the first playing information;
a first acquisition unit: the system comprises a first playing information acquisition module, a second playing information acquisition module and a display module, wherein the first playing information acquisition module is used for acquiring second playing information which is sent from a preset cloud and comprises advertisement data to be played and a playing format serial number, the second playing information is used for responding to preset selection operation to select video advertisement data and/or picture advertisement data as the advertisement data to be played, and after the playing format serial number is selected, the second playing information is generated according to the advertisement data to be played and the playing format serial number.
A second response unit: the system comprises a data processing module, a data processing module and a data processing module, wherein the data processing module is used for responding to preset selection operation, locally selecting video advertisement data and/or picture advertisement data as advertisement data to be played, locally selecting a playing format serial number and locally selecting a playing time period;
a second generation unit: the third playing information is generated according to the advertisement data to be played, the playing format serial number and the playing time period, and the third playing information is obtained;
a second acquisition unit: the system comprises a first playing information acquisition module, a second playing information acquisition module, a first display module, a second display module, a third display module and a fourth display module, wherein the first playing information acquisition module is used for acquiring fourth playing information which is sent from a preset cloud and comprises to-be-played advertisement data, a playing format serial number and a playing time period, the fourth playing information is used for responding to preset selection operation to select video advertisement data and/or picture advertisement data as to-be-played advertisement data and a playing format serial number, and the fourth playing information is generated according to the to-be-played advertisement data, the playing format serial number and the playing time period after the playing time period is selected.
Optionally, the adjusting module 20 includes:
a determination unit: the system is used for determining a target video control and/or a target picture control in the playing format corresponding to the playing format serial number in a preset video control and a preset page control, and adjusting the size of the target video control and/or the target picture control;
a first adjustment unit: the target video control with the adjusted size is used as a playing area of the video advertisement data so as to adjust the page layout of the video advertisement data;
a second adjusting unit: the target picture control with the adjusted size is used as a playing area of the picture advertisement data so as to adjust the page layout of the picture advertisement data;
a third adjusting unit: and the video advertisement data playing device is used for taking the target video control with the adjusted size as a playing area of the video advertisement data and taking the target picture control with the adjusted size as a playing area of the picture advertisement data so as to adjust the page layout of the video advertisement data and the picture advertisement data.
Optionally, the apparatus for advertisement playing includes:
a generation module: and the system is used for increasing the number of the target video controls and/or increasing the number of the target picture controls in the playing format to generate a new playing format, and performing label storage on the new playing format.
Optionally, the playing module 30 includes:
a first playback unit: and the system is used for loading the page layout and carrying out advertisement playing on the video advertisement data and/or the picture advertisement data according to an equal-division playing mode or a sequential carousel mode corresponding to the playing format.
A third acquisition unit: acquiring new playing information containing a new playing format serial number;
a fourth adjusting unit: adjusting the new page layout of the video advertisement data and/or the picture advertisement data according to the new playing format corresponding to the new playing format serial number;
a second playback unit: and loading the new page layout to carry out advertisement playing on the video advertisement data and/or the picture advertisement data.
The function implementation of each module in the control device for advertisement playing corresponds to each step in the control method embodiment for advertisement playing, and the function and implementation process are not described in detail here.
The present invention further provides a computer-readable storage medium, in which an advertisement playing control program is stored, and when the advertisement playing control program is executed by a processor, the steps of the advertisement playing control processing method according to any one of the above embodiments are implemented.
The specific embodiment of the computer-readable storage medium of the present invention is substantially the same as the embodiments of the control method for playing advertisements, and will not be described herein again.
The invention also provides a computer program product comprising a computer program which, when being executed by a processor, carries out the steps of the method of controlling the playing of an advertisement as described in any of the above embodiments.
The specific embodiment of the computer storage medium of the present invention is substantially the same as the embodiments of the control method for playing advertisements, and is not described herein again.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better embodiment. Based on such understanding, the technical solutions of the present invention may substantially or partly contribute to the prior art in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) as described above and includes instructions for enabling a terminal device (which may be a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by the contents of the present specification and drawings, or used directly or indirectly in other related fields, are included in the scope of the present invention.
Claims (10)
1. A control method for playing advertisements is characterized in that the control method for playing advertisements comprises the following steps:
acquiring playing information comprising advertisement data to be played and a playing format sequence number, wherein the advertisement data to be played comprises: video advertisement data and/or picture advertisement data;
adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format corresponding to the playing format serial number;
and loading the page layout to carry out advertisement playing on the video advertisement data and/or the picture advertisement data.
2. The method for controlling the playing of an advertisement according to claim 1, wherein the playing information includes: the step of obtaining the playing information including the advertisement data to be played and the playing format serial number comprises:
responding to preset selection operation, locally selecting video advertisement data and/or picture advertisement data as advertisement data to be played, and locally selecting a playing format serial number;
generating first playing information according to the advertisement data to be played and the playing format serial number, and acquiring the first playing information;
or,
the method comprises the steps of obtaining second playing information which is sent from a preset cloud end and comprises advertisement data to be played and playing format serial numbers, wherein the second playing information is generated according to the advertisement data to be played and the playing format serial numbers after responding to preset selection operation and selecting video advertisement data and/or picture advertisement data as the advertisement data to be played and selecting the playing format serial numbers.
3. The method for controlling the playing of an advertisement according to claim 1, wherein the playing information includes: third playing information and fourth playing information, wherein the third playing information and the fourth playing information contain playing time periods;
the step of obtaining the playing information including the advertisement data to be played and the playing format serial number comprises the following steps:
responding to preset selection operation, locally selecting video advertisement data and/or picture advertisement data as advertisement data to be played, locally selecting a playing format serial number, and locally selecting a playing time period;
generating third playing information according to the advertisement data to be played, the playing format serial number and the playing time period, and acquiring the third playing information;
or,
the method comprises the steps of obtaining fourth playing information which is sent from a preset cloud and comprises advertisement data to be played, a playing format serial number and a playing time period, wherein the fourth playing information is generated according to the advertisement data to be played, the playing format serial number and the playing time period after the fourth playing information is selected as the advertisement data to be played and the playing format serial number which are selected by responding to preset selection operation.
4. The method for controlling advertisement playing according to claim 1, wherein the step of adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format corresponding to the playing format number comprises:
determining a target video control and/or a target picture control in the playing format corresponding to the playing format serial number in a preset video control and a preset page control, and adjusting the size of the target video control and/or the target picture control;
taking the target video control with the adjusted size as a playing area of the video advertisement data to adjust the page layout of the video advertisement data;
or, the target picture control with the adjusted size is used as a playing area of the picture advertisement data to adjust the page layout of the picture advertisement data;
or, the target video control with the adjusted size is used as the playing area of the video advertisement data, and the target picture control with the adjusted size is used as the playing area of the picture advertisement data, so as to adjust the page layout of the video advertisement data and the picture advertisement data.
5. The method of controlling the playing of an advertisement of claim 4, the method further comprising:
and increasing the number of the target video controls and/or increasing the number of the target picture controls in the playing format to generate a new playing format, and performing label storage on the new playing format.
6. The method for controlling advertisement playing according to claim 1, wherein the step of loading the page layout for advertisement playing of the video advertisement data and/or the picture advertisement data comprises:
and loading the page layout and carrying out advertisement playing on the video advertisement data and/or the picture advertisement data according to an equal-division playing mode or a sequential carousel mode corresponding to the playing format.
7. The method for controlling advertisement playing of claim 1, wherein after the step of loading the page layout for advertisement playing of the video advertisement data and/or the picture advertisement data, the method further comprises:
acquiring new playing information containing a new playing format serial number;
adjusting the new page layout of the video advertisement data and/or the picture advertisement data according to the new playing format corresponding to the new playing format serial number;
and loading the new page layout to carry out advertisement playing on the video advertisement data and/or the picture advertisement data.
8. An apparatus for controlling advertisement playback, the apparatus comprising:
the acquisition module is used for acquiring playing information comprising advertisement data to be played and playing format serial numbers, wherein the advertisement data to be played comprises: video advertisement data and/or picture advertisement data;
the adjusting module is used for adjusting the page layout of the video advertisement data and/or the picture advertisement data according to the playing format corresponding to the playing format serial number;
and the playing module is used for loading the page layout so as to play the advertisement on the video advertisement data and/or the picture advertisement data.
9. A terminal device, characterized in that the terminal device comprises: a memory, a processor and a control program for advertisement playing stored on the memory and executable on the processor, the control program for advertisement playing implementing the steps of the control method for advertisement playing according to any one of claims 1 to 7 when executed by the processor.
10. A computer-readable storage medium, characterized in that a control program of advertisement playing is stored on the computer-readable storage medium, and when executed by a processor, the control program of advertisement playing realizes the steps of the control method of advertisement playing according to any one of claims 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210548776.1A CN115002531A (en) | 2022-05-20 | 2022-05-20 | Advertisement playing control method and device, terminal equipment and storage medium |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202210548776.1A CN115002531A (en) | 2022-05-20 | 2022-05-20 | Advertisement playing control method and device, terminal equipment and storage medium |
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| CN115002531A true CN115002531A (en) | 2022-09-02 |
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| CN202210548776.1A Pending CN115002531A (en) | 2022-05-20 | 2022-05-20 | Advertisement playing control method and device, terminal equipment and storage medium |
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| CN (1) | CN115002531A (en) |
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