CN114967922A

CN114967922A - Information display method and device, electronic equipment and storage medium

Info

Publication number: CN114967922A
Application number: CN202210577470.9A
Authority: CN
Inventors: 李畅; 沈心; 柳宗琦; 于梦程; 王斯汀
Original assignee: Beijing Jingdong Century Trading Co Ltd; Beijing Wodong Tianjun Information Technology Co Ltd
Current assignee: Beijing Jingdong Century Trading Co Ltd; Beijing Wodong Tianjun Information Technology Co Ltd
Priority date: 2022-05-25
Filing date: 2022-05-25
Publication date: 2022-08-30

Abstract

The present disclosure provides an information display method, an information display apparatus, an electronic device, and a storage medium, which may be applied to scenes such as Virtual Reality (VR) and Augmented Reality (AR), and the method includes: the method has the advantages that the action information of the user is collected, the intention purchasing object of the user is determined according to the action information, the intention object description information of the intention purchasing object is obtained, and the surrounding type display method is adopted to display the intention object description information.

Description

Information display method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of data processing technologies, and in particular, to an information display method and apparatus, an electronic device, and a storage medium.

Background

Along with the change of the demand of mass shopping, the shopping mode is gradually inclined to off-line shopping, the convenience and the real-time performance of the off-line shopping are more and more emphasized by people, and the unmanned shopping supermarket can provide more convenient and comfortable shopping experience for users.

In the related art, in an unmanned shopping supermarket, an electronic device can be used for scanning and recording the total class and the number of purchased objects, so as to realize unmanned shopping.

In this way, the information display method for purchasing the relevant information of the object is complicated, inflexible and poor in information display effect.

Disclosure of Invention

The present disclosure is directed to solving, at least to some extent, one of the technical problems in the related art.

Therefore, an object of the present disclosure is to provide an information display method, an information display apparatus, an electronic device, and a storage medium, which can effectively simplify an information display process, implement surrounding display of the intended object description information to the user, and effectively improve flexibility of displaying the intended object description information and an immersive display effect.

In order to achieve the above object, an information displaying method provided in an embodiment of the first aspect of the present disclosure includes: collecting action information of a user; determining an intention purchasing object of the user according to the action information; acquiring intention object description information of an intention purchasing object; and displaying the description information of the intention object by adopting a surrounding type display method.

According to the information display method provided by the embodiment of the first aspect of the disclosure, the intention purchasing object of the user is determined according to the action information by acquiring the action information of the user, the intention object description information of the intention purchasing object is acquired, and the intention object description information is displayed by adopting the surrounding display method.

In order to achieve the above object, an embodiment of a second aspect of the present disclosure provides an information displaying apparatus, including: the acquisition module is used for acquiring action information of a user; the first determination module is used for determining the intention purchasing object of the user according to the action information; the first acquisition module is used for acquiring the description information of the intention object of the intention purchasing object; and the display module is used for displaying the description information of the intention object by adopting a surrounding display method.

According to the information display device provided by the embodiment of the second aspect of the disclosure, the intention purchasing object of the user is determined according to the action information by acquiring the action information of the user, the intention object description information of the intention purchasing object is acquired, and the intention object description information is displayed by adopting the surrounding display method.

According to a third aspect of the present disclosure, there is provided an electronic device comprising: at least one processor; and a memory communicatively coupled to the at least one processor; the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to perform the information presentation method of the embodiment of the first aspect of the disclosure.

According to a fourth aspect of the present disclosure, a non-transitory computer-readable storage medium is provided, in which computer instructions are stored, and the computer instructions are configured to cause the computer to perform the information presentation method of the embodiment of the first aspect of the present disclosure.

According to a fifth aspect of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the information presentation method of the embodiments of the first aspect of the present disclosure.

Additional aspects and advantages of the disclosure will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the disclosure.

Drawings

The foregoing and/or additional aspects and advantages of the present disclosure will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:

fig. 1 is a schematic flowchart of an information displaying method according to an embodiment of the disclosure;

fig. 2 is a schematic diagram of a scene model according to an embodiment of the disclosure;

fig. 3 is a schematic flow chart of an information displaying method according to another embodiment of the disclosure;

fig. 4 is a schematic flowchart of an information displaying method according to another embodiment of the disclosure;

fig. 5 is a schematic flow chart of generating a placing layout strategy according to another embodiment of the present disclosure;

fig. 6 is a schematic flow chart of an information displaying method according to another embodiment of the present disclosure;

FIG. 7 is a schematic diagram of an information flow according to another embodiment of the present disclosure;

fig. 8 is a schematic structural diagram of an information display apparatus according to an embodiment of the present disclosure;

fig. 9 is a schematic structural diagram of an information display device according to another embodiment of the present disclosure;

FIG. 10 illustrates a block diagram of an exemplary electronic device suitable for use in implementing embodiments of the present disclosure.

Detailed Description

Reference will now be made in detail to the embodiments of the present disclosure, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar functions throughout. The embodiments described below with reference to the drawings are exemplary only for the purpose of illustrating the present disclosure and should not be construed as limiting the same. On the contrary, the embodiments of the disclosure include all changes, modifications and equivalents coming within the spirit and terms of the claims appended hereto.

Fig. 1 is a schematic flow chart of an information displaying method according to an embodiment of the present disclosure.

It should be noted that an execution main body of the information display method of this embodiment is an information display device, the information display device may be implemented in a software and/or hardware manner, the information display device may be configured in an electronic device, and the electronic device may include, but is not limited to, a terminal, a server, and the like.

It should be noted that, in the technical solution of the present disclosure, the processes of information acquisition, collection, storage, use, processing, etc. all conform to the regulations of related laws and regulations, and do not violate the customs of the public order.

As shown in fig. 1, the information presentation method includes:

s101: and collecting the action information of the user.

It should be noted that the collected user action information in the embodiment of the present disclosure is collected under the authorization of the user, and the processes thereof all conform to the regulations of related laws and regulations and do not violate the good customs of the public order.

The information describing the action made by the user may be referred to as action information, and the action information may be, for example, information describing an arm stroke, information describing a finger click, and the like, which is not limited thereto.

In the embodiment of the present disclosure, the action information of the user may be collected in real time, or the action information of the user may be triggered and collected when the user is monitored to be located in the designated area, or the action information of the user may be triggered and collected when the user is monitored to watch the display area of the information display device at a certain angle, which is not limited to this.

The collected action information of the user in the embodiment of the present disclosure may be used for subsequent analysis to determine the purchase selection intention of the user, which may be specifically referred to in the subsequent embodiments.

When the motion information of the user is collected, the motion of the user can be sensed through the sensor to obtain the motion sensing signal, and then the motion sensing signal is correspondingly analyzed and processed to form the motion information of the user, or a camera device can be configured on the information display device, and then the user posture is recognized through the camera device to obtain the user posture information, and the motion information of the user can be analyzed and obtained based on the user posture information, or the motion information of the user can be determined through any other possible implementation modes, without limitation.

In the embodiment of the present disclosure, an application scenario of the information display method may be, for example, a user purchase scenario, for example, in the scenario, the user may perform self-service purchase in an unattended supermarket, and certainly, the method may also be applied to any other possible information display scenarios, which is not limited to this.

In the embodiment of the present disclosure, the action information of the user may specifically be, for example, information for describing an action of the user to take an item on the shelf, or visual information for describing a designated area on the shelf watched by the user, or may also be purchasing action information in any other possible form, which is not limited to this.

S102: and determining the intention purchasing object of the user according to the action information.

After the action information of the user is collected, the method and the device for automatically purchasing the object can be triggered to determine the intention purchasing object of the user according to the action information so as to correspondingly determine the information to be displayed, and specific reference can be made to the following embodiments.

The object that the user intends to purchase may be referred to as an intention purchase object, and the intention purchase object may be analyzed and determined from the user's operation information, and the intention purchase object may be, for example, a commodity in a shelf identified from the user's operation information, but is not limited thereto.

In the embodiment of the present disclosure, corresponding data analysis processing may be performed on the action information of the user, the shelf area acted by the action information is analyzed, and the commodity placed in advance based on the shelf area is used as the intended purchasing object, or some mathematical algorithm processing may be performed on the action information of the user, so as to determine the intended purchasing object of the user according to the action information, or any other possible manner may be adopted to determine the intended purchasing object of the user according to the action information, which is not limited to this.

For example, in a user purchasing scenario, the user clicks the virtual commodity icon in the information display device according to the purchasing intention, and determines, according to the clicking action of the user, the commodity corresponding to the virtual commodity icon clicked by the user as the intention purchasing object of the user, or may also detect that the user is located in a designated area in front of the shelf, determine a shelf area acted by the action information of the user, and use the commodity placed in the shelf area as the intention purchasing object, which is not limited.

S103: and acquiring the description information of the intention object of the intention purchasing object.

The information describing the characteristics, price, evaluation information, and usage description of the intention purchasing object may be referred to as intention object description information, and in the embodiment of the present disclosure, the intention object description information may be scene description information related to the intention purchasing object, which is not limited thereto.

For example, when the intended procurement object is milk, information such as the production place, the processing process, rich nutrient elements, and preferential conditions of the milk may be used as the intended object description information, or alternatively, the grassland scene description information of the breeding cows and the scene description information such as the sterilization process scene in the milk production process may be used together as the intended object description information, which is not limited.

In the embodiment of the present disclosure, object description information corresponding to each placed intentional object on a shelf may be set in advance, a plurality of object description information may be stored in a database in advance, and after an intentional purchase object of a user is determined based on action information of the user, object description information corresponding to the intentional purchase object may be directly retrieved from the database as intentional object description information, or evaluation information for the intentional purchase object may be continuously collected, and when the intentional purchase object is determined, the evaluation information for the intentional purchase object is taken as intentional object description information, which is not limited thereto.

Optionally, in some embodiments, when obtaining the intention description information of the intention procurement object, obtaining scene description information corresponding to the intention procurement object, and/or obtaining first feature description information corresponding to the intention procurement object, and/or obtaining first evaluation description information corresponding to the intention procurement object, and/or obtaining first transaction description information corresponding to the intention procurement object, and using the scene description information, and/or the first feature description information, and/or the first evaluation description information, and/or the first transaction description information as the intention object description information, can effectively enrich the display dimension of the intention object description information, the displayed intention object description information can present the characteristics of the intention purchasing object from multiple angles, the display scene of the intention object description information is effectively expanded, the intention object description information can be effectively and flexibly displayed subsequently, and the immersive purchasing interaction effect of user purchasing is effectively improved.

The scene information related to the intention procurement object may be referred to as scene description information, and the scene description information may be information for describing related scenes of production, storage, manufacturing, transportation, and the like of the intention procurement object, which is not limited thereto.

For example, when the intention purchasing object is milk, scene description information such as a grassland scene, a milk sterilization process scene, and the like may be displayed to the user, and when the intention purchasing object is a fish product, scene description information such as a river, a lake, a sea, and the like may be displayed to the user, which is not limited thereto.

In the embodiment of the disclosure, the scene description information corresponding to the intention procurement object may be preset, and after it is detected that the user determines the intention procurement object, the preset scene description information corresponding to the intention procurement object is obtained as the intention object description information.

The feature information of the intended procurement object may be referred to as first feature description information, and the first feature description information may be used to describe features such as a type, an attribute, a use method, and a shelf life related to the intended procurement object, which is not limited thereto.

For example, when the intended procurement object is milk, characteristics such as nutrient elements contained in the milk and taste of the milk may be used as the first feature description information, and when the intended procurement object is an electronic commodity, characteristics such as parameters corresponding to the electronic commodity may be used as the first feature description information, which is not limited.

In the embodiment of the present disclosure, the first feature description information corresponding to the intention procurement object may be preset, or an update rule for the first feature description information may be set, and the first feature description information of the intention procurement object is adaptively updated according to the update rule, which is not limited to this.

For example, when the targeted purchasing object is a commodity such as a vegetable and a fruit, the freshness of the vegetable and the fruit may be updated according to the picking time, and the determined freshness may be used as the first feature description information, which is not limited to this.

The evaluation information of the user about the intended purchasing object may be referred to as first evaluation description information, and the first evaluation description information may be a text evaluation of a plurality of users, or an evaluation score obtained from a preset evaluation system, or the like, without being limited thereto.

In the embodiment of the present disclosure, the corresponding first evaluation description information may be updated and obtained in real time, that is, after other users write an evaluation for an intended purchasing object of the user, the existing first evaluation description information may be updated in real time according to the evaluation, or one or more pieces of comprehensive evaluation information may be selected in a background system to update the existing first evaluation description information, or an evaluation updating system may be further provided, a total evaluation generation model is preset, a numerical evaluation mode such as scoring or satisfaction is used, and a plurality of numerical evaluations are used as the first evaluation description information, which is not limited to this.

For example, in the embodiment of the disclosure, the contents of e-commerce platform comments and evaluation websites can be analyzed through a front-end technology to serve as first evaluation description information, and the first evaluation description information is displayed in a comment block on the right side of a commodity page.

In the embodiment of the present disclosure, the user may input the evaluation of the intended purchasing object to the information presentation device by a motion sensing technique, a gesture operation, a voice recognition, or the like, and the evaluation input by the user is presented as the first evaluation description information by the information presentation device, which is not limited thereto.

The transaction information corresponding to the intention procurement object may be referred to as first transaction description information, and the first transaction information may be information such as a price, a transaction two-dimensional code, and a transaction bar code of the intention procurement object, which is not limited thereto.

For example, information such as unit price of an intended purchase object, the number of purchases made by a user, a payment code or payment bar code generated by a transaction behavior, etc. may be used as the first transaction description information.

In the embodiment of the present disclosure, the first transaction description information corresponding to the intention procurement object may be preset and stored in the background database, and when it is detected that the user selects the intention procurement object, the first transaction description information corresponding to the intention procurement object is called from the database, or the first transaction description information may be generated in real time according to the weight, number, and the like selected by the user, which is not limited to this.

S104: and displaying the description information of the intention object by adopting a surrounding type display method.

After determining the intended object description information, the embodiment of the disclosure may display the intended object description information to the user in a surrounding display manner.

The display method may be, for example, a multi-view and multi-dimensional spatial display method. When the intention object description information is displayed based on the surrounding type display method, a user can be placed in a multi-view and multi-dimensional space display scene, so that the user can conveniently acquire comprehensive, multi-view and multi-dimensional intention object description information.

When the surrounding display is implemented, the surrounding display device may be used to display the intention description information, and the surrounding display device may specifically be, for example, a surrounding screen set composed of multiple screens, a display device based on Virtual Reality (VR), a display device based on Augmented Reality (AR), a display device based on three-dimensional technology, and the like, which is not limited thereto.

That is, in some embodiments of the present disclosure, the intended object description information may be cooperatively displayed by using multiple screens in a multi-screen cooperative manner, or a specific display device, such as a display screen with a specific scale, a large-sized display screen, and a curved screen, may be used to display the intended object description information, or a display device supporting a Virtual Reality (VR) technology, an Augmented Reality (AR) technology, or a three-dimensional stereo display technology may be used to display the intended object description information, which is not limited thereto.

For example, as shown in fig. 2, fig. 2 is a schematic view of a scene model provided in an embodiment of the disclosure, where "a" is a sensor or a camera device for collecting motion information of a user, "B" is a sensor or a camera device for identifying an intention purchasing object taken by the user, "C" is a display screen for displaying intention object description information related to the intention purchasing object, when the user takes the intention purchasing object in front of a counter, "a" detects a motion taken by the user, "B" may identify a corresponding intention purchasing object according to a barcode or a two-dimensional code attached to the intention purchasing object, and "C" calls up the intention object description information of the intention purchasing object from a background and performs immersive display after the identification result is obtained, where "C" may be displayed in a manner of using multiple display screens to cooperatively display, or, the three-dimensional image may also be presented to the user based on a three-dimensional stereoscopic image technology, which is not limited to this.

In the embodiment, the intention purchasing object of the user is determined according to the action information by acquiring the action information of the user, the intention object description information of the intention purchasing object is acquired, and the intention object description information is displayed by adopting the surrounding type display method.

Fig. 3 is a schematic flow chart of an information displaying method according to another embodiment of the present disclosure.

As shown in fig. 3, the information presentation method includes:

s301: and collecting the action information of the user.

S302: and determining the intention purchasing object of the user according to the action information.

S303: and acquiring the description information of the intention object of the intention purchasing object.

For the description of S301 to S303, reference may be made to the above embodiments, which are not described herein again.

S304: and acquiring the associated purchasing object of the intention purchasing object.

The procurement object associated with the intended procurement object may be referred to as an associated procurement object, and the associated procurement object may be a procurement object of the same type as the intended procurement object, or may be a procurement object associated with any other relationship with the intended procurement object, without limitation.

For example, when it is determined that the intended purchase object is milk, various milk products may be used as the associated purchase object, and when the intended purchase object is an electronic device such as a mobile phone, a mobile phone case, an ornament, or the like having the same brand and model as the mobile phone may be used as the associated purchase object, which is not limited thereto.

In the embodiment of the present disclosure, a relationship network between multiple purchasing objects may be set up in advance, and associated purchasing objects related to an intended purchasing object may be obtained according to the relationship network, or historical purchasing records of multiple users may also be recorded, and an association model is established based on a big data model according to multiple purchasing objects purchased historically, where the association model is used to obtain associated purchasing objects of the intended purchasing object, or associated purchasing objects of the intended purchasing object may also be obtained according to a manner such as associated word search or similar word association, which is not limited to this.

Alternatively, in the embodiment of the present disclosure, the associated purchasing object of the intended purchasing object may be a plurality of historical purchasing objects, a target historical purchasing object matching the intended purchasing object is determined from among the plurality of historical purchasing objects, and support degree information between the target historical purchasing object and other historical purchasing objects is determined, wherein the other historical purchasing objects belong to the plurality of historical purchasing objects, and a set number of historical purchasing objects is selected from among the plurality of historical purchasing objects according to the support degree information, and the set number of historical purchasing objects is used as the associated purchasing object, since the support degree information between the target historical purchasing object and the other historical purchasing objects is obtained by determining the target historical purchasing object matching the intended purchasing object from among the historical purchasing objects and fitting, and the set number of historical purchasing objects is determined as the associated purchasing object based on the support degree information, the method and the device can quickly and accurately determine the associated purchasing object related to the intended purchasing object, effectively improve the matching degree of the intended purchasing object and the associated purchasing object, facilitate the display of object description information of various purchasing objects to a user, and facilitate the comparative analysis of the user.

The obtained purchase object in the multiple historical order records may be referred to as a historical purchase object, and the multiple purchase objects in the historical order records are analyzed, the obtained historical purchase object matched with the intended purchase object may be referred to as a target historical purchase object, the target historical purchase object belongs to the multiple historical purchase objects, and other historical purchase objects and target historical purchase objects may be the same or different, for example, the other historical purchase objects and the target historical purchase object may be purchase objects of the same type or different types, or purchase objects of the same or different form attributes, which is not limited herein.

For example, if there are 4 types of purchase objects including purchase object "a", purchase object "B", purchase object "C", and purchase object "D" in a certain history order, purchase object "a", purchase object "B", purchase object "C", and purchase object "D" are all a plurality of history purchase objects, and when purchase object "a" is set as a target history purchase object, purchase object "B", purchase object "C", and purchase object "D" may be set as other history purchase objects, which is not limited thereto.

The association degree between the target historical purchasing object and other historical purchasing objects may be referred to as support degree information, and the support degree information may be numerical information used for evaluating the association degree between the target historical purchasing object and other historical purchasing objects, which is not limited herein.

In the embodiment of the present disclosure, a correlation algorithm (for example, an association rule Apriori algorithm, etc.) may be used to access a history order record to analyze and obtain data information related to a history purchase object included in each history order, then set the number of the correlation purchase objects to K, set a minimum support information threshold, input data information related to the history purchase object, calculate support information (support information p (S)) of a frequent bipartite set S ═ target history purchase object and other history purchase objects, then perform pruning, reserve a frequent item set satisfying the minimum support information threshold, add another history purchase object on the basis of the reserved frequent item set, obtain a set including the highest support information of K +1 items, and use the other history purchase objects in the set as correlation purchase objects.

S305: associated object description information associated with the procurement object is determined.

The information for performing the related description on the associated purchase object may be referred to as associated object description information, and the associated object description information may be the description and evaluation of the associated purchase object, which is not limited herein.

In the embodiment of the present disclosure, the associated object description information may be preset, and when the associated purchase object is determined, the corresponding associated object description information is determined, or the evaluation information for the associated purchase object may also be collected in real time, and when the associated purchase object is determined, the evaluation information collected by the associated purchase object in real time is used as the associated object description information, which is not limited to this.

The associated object description information obtained in the embodiment of the present disclosure may be used to display to the user, so that the user performs comparison analysis when purchasing an intended purchasing object, and the comparison analysis is used as a purchasing reference, which is not limited to this.

Optionally, in an embodiment of the present disclosure, second feature description information corresponding to the associated purchase object is obtained; and/or obtaining second evaluation description information corresponding to the associated purchase object; and/or obtaining second transaction description information corresponding to the intention procurement object; and the second feature description information, and/or the second evaluation description information, and/or the second transaction description information are/is used as the associated object description information, and the second feature description information, the second evaluation description information, the second transaction description information and other information are jointly used as the associated object description information, so that the display dimension of the associated object description information is effectively enriched, the intention procurement object description information can be presented to the user, the associated object description information associated with the intention procurement object can be displayed in a rich manner, the display scene of the associated object description information can be effectively expanded, the intention procurement object description information and the associated object description information can be conveniently and flexibly displayed subsequently, and the immersive procurement interaction effect of user procurement is further improved.

The feature information of the associated purchase object may be referred to as second feature description information, and the second feature description information may be used to describe features of the associated purchase object, such as a type, an attribute, a using method, and a shelf life, which are not limited to this.

The evaluation information of the user on the associated purchase object may be referred to as second evaluation description information, and the second evaluation description information may be character evaluation information and voice evaluation information of a plurality of users, or may be an evaluation score obtained from a preset evaluation system, and the like, which is not limited thereto.

The transaction information corresponding to the associated purchase object may be referred to as second transaction description information, and the second transaction information may be information such as a price, a transaction two-dimensional code, and a transaction bar code of the associated purchase object, which is not limited herein.

In the embodiment of the disclosure, second feature description information, second evaluation description information, and second transaction description information corresponding to the associated purchasing object may be preset, and for the same purchasing object, when the purchasing object is an intention purchasing object, the corresponding feature description information is first feature description information, the corresponding evaluation description information is first evaluation description information, the corresponding transaction description information is first transaction description information, when the purchasing object is an associated purchasing object, the corresponding feature description information is second feature description information, the corresponding evaluation description information is second evaluation description information, and the corresponding transaction description information is second transaction description information, so that, for the same purchasing object, the intention object description information and the associated object description information may be the same, or the intention object description information and the associated object description information may be differentiated, for more flexible presentation of information, without limitation.

S306: and displaying the intention object description information and the associated object description information by adopting a surrounding display method.

In the embodiment of the present disclosure, the intended object description information and the associated object description information may be distributed and displayed in the display areas of the multiple display screens in a multi-screen collaborative manner, or the intended object description information and the associated object description information may also be displayed by a user clicking a corresponding sub-window in a form of a sub-window, which is not limited to this.

In the embodiment of the present disclosure, the surrounding display of the intended object description information and the associated object description information may be implemented by using a VR technology and an AR technology, or may also be implemented by using technologies such as a three-dimensional stereoscopic image, which is not limited to this.

For example, in a user purchasing scene, a user performs self-service purchasing in an unattended supermarket, and a plurality of surrounding display devices can be arranged in a purchasing area and used for performing purchasing guidance and displaying intention purchasing object description information and associated object description information for the user.

Optionally, in the embodiment of the present disclosure, the surrounding display method is adopted to display the intention object description information and the associated object description information, and the intention object description information may be transmitted to the surrounding display device, where the surrounding display device is used to display the intention object description information; the method comprises the steps of transmitting intention object description information and associated object description information to a head-up display device, wherein the head-up display device is used for displaying the intention object description information and the associated object description information.

The device for performing the wraparound display on the procurement object may be referred to as a wraparound display device, and the wraparound display device may be, for example, a three-dimensional display device, a VR display device, an AR display device, and the like, without limitation.

The display device placed above the view or the purchase object may be referred to as a head-up display device, and the head-up display device may be used to display the intended object description information and the associated object description information, such as production date, nutrient content, production place, comment, related recommendation, and the like, without limitation.

In the embodiment of the present disclosure, the surrounding display device may be used to display the scene description information, and the head-up display device may be used to display the first feature description information, the second feature description information, the first evaluation description information, the second evaluation description information, the first transaction description information, the second transaction description information, and the like, which is not limited herein.

For example, when it is detected that the user determines that the intended purchasing object is milk, pictures and video information of relevant scenes such as a grassland, a blue sky, a pasture and the like are displayed in a surrounding display device around the user, and the intended object description information such as production date, nutritional ingredients, a place of production, comments and the like and the associated object description information such as cheese information, yogurt information and the like corresponding to the brand of milk are displayed in a head-up display device above a milk shelf, or the corresponding intended object description information such as production date, nutritional ingredients, a place of production, comments and the like and the associated object description information can be additionally displayed in the scene information displayed by the surrounding display device.

Optionally, in the embodiment of the present disclosure, after the intention object description information and the associated object description information are displayed via the heads up display device, the description instruction of the user may be received, the description instruction may be analyzed to obtain the supplementary description information for the intention purchase object, and a supplementary description operation is performed according to the supplementary description information and the intention object description information, so that supplementary description information, such as evaluation of the intention purchase object and evaluation of the purchase experience by the user, may be timely obtained, content of evaluation information in the intention object description information is enriched, and meanwhile, it is also convenient to determine objective evaluation corresponding to the intention purchase object through a big data service, and objectivity in the intention object description information and content in the associated object description information is improved.

The evaluation description such as the text description, the voice description, or the score of the intention purchasing object by the user may be used as the supplementary description information, which is not limited to this.

In the embodiment of the present disclosure, a voice recognition function and a text input function may be used to support the user to evaluate the intention purchasing object, or a scoring system may be provided in the system, and the user may use the scoring system to evaluate the intention purchasing object, which is not limited to this.

In the embodiment, the intention purchasing object of the user is determined according to the action information by collecting the action information of the user, the intention object description information of the intention purchasing object is obtained, and the surrounding display method is adopted to display the intention object description information. The display dimension of the intention purchasing object description information is effectively enriched, the intention purchasing object description information can be presented to the user, the associated object description information associated with the intention purchasing object can be displayed in an enriched mode, the display scene of the intention purchasing object description information and the associated object description information can be effectively expanded, the intention purchasing object description information and the associated object description information can be effectively and flexibly displayed in a follow-up mode, and the immersive purchasing interaction effect of user purchasing is further improved. The surrounding display device is used for displaying the intention object description information, and the head-up display device is used for displaying the intention object description information and the associated object description information, so that the display effect of the intention object description information and the associated object description information can be improved, a user can conveniently obtain the intention object description information and the associated object description information, and the immersive purchasing interaction effect of user purchasing is effectively improved.

Fig. 4 is a flowchart illustrating an information displaying method according to another embodiment of the disclosure.

As shown in fig. 4, the information presentation method includes:

s401: and collecting the action information of the user.

For the description of S401, reference may be made to the foregoing embodiments, which are not described herein again.

S402: and determining a plurality of placed objects, wherein the placed objects correspond to the placing areas.

The procurement object placed on the placement area may be referred to as a placed object, the placement area may be, for example, a shelf, and the like, and the placement area may have a plurality of corresponding sensors, cameras, and the like, without limitation.

In the embodiment of the present disclosure, a plurality of sensors and a plurality of image capturing devices may be disposed in the placement area, and the image capturing devices, the sensors, and other devices in the placement area are used to determine a plurality of placed objects placed in the placement area, or any other possible implementation manner may be used to determine a plurality of placed objects, which is not limited to this.

For example, when multiple boxes of milk are placed on a commodity shelf, a pressure sensor may be disposed below the shelf to detect whether milk and milk weight are on the shelf, and determine the number of milk boxes, or a camera may be used to capture an image of the shelf to determine whether milk and milk boxes are on the shelf, or a combination of the pressure sensor and the camera may be used to determine whether milk and milk boxes are on the shelf, without limitation.

S403: and determining a plurality of quality change information respectively corresponding to the placing areas according to the action information.

The quality change information of the placed objects in the placement area may be referred to as quality change information, and independent quality detection devices may be disposed on different placed objects on different shelves to determine the corresponding quality change information, which is not limited herein.

In the embodiment of the present disclosure, a sensing device for detecting quality change, such as a pressure pedal and a pressure sensor, may be disposed in the placement area, without limitation thereto, and the quality information of the placement area may be detected in real time through the sensing device, and when the quality changes (when a user takes or puts back a placed object from the placement area), the corresponding quality change information is determined.

S404: and determining the taken and purchased object of the user from the plurality of placed objects according to the quality change information and the action information.

The placed object taken by the user in the placement area may be referred to as a taken procurement object, and the taken procurement object may be taken as an intention procurement object, which is not limited to this.

In the embodiment of the disclosure, a user can take a plurality of purchasing objects in the same placing area, or can take a plurality of purchasing objects in different placing areas, the quality change information in the different placing areas is respectively counted, the plurality of taking purchasing objects are determined by combining the action information of the user, and no limitation is made on the plurality of taking purchasing objects.

In the embodiment of the present disclosure, the position of the taken purchasing object in the placing area may be determined according to the action information of the user, so as to determine the type information corresponding to the placing object, and the quality of the placed object is combined according to the quality change information, so as to subsequently generate the corresponding transaction information, which is not limited herein.

S405: in response to a confirmation of the fetch of the procurement object, the fetch procurement object is treated as an intent procurement object.

In the embodiment of the present disclosure, after determining to take the purchasing object, the purchasing object may be taken as an intention purchasing object according to the user action information, or whether the user takes the purchasing object as the intention purchasing object is determined according to data information collected by a sensor in a placement area in real time, which is not limited to this.

In some embodiments, a corresponding waiting time, for example, 3 seconds or the like, may be set, and when it is determined that the user takes the procurement object in the placement area beyond the waiting time, the procurement object may be taken as the intended procurement object, which is not limited in this regard.

In other embodiments, the action information of the user may also be recorded, specific action information (for example, an action of putting the procurement object into a shopping basket, etc.) is determined, and the procurement object is taken as the intention procurement object according to the specific action information, which is not limited in this regard.

S406: and determining historical purchasing information corresponding to the placed object.

The information such as the number of times and the number of the placed objects are purchased within a certain period of time may be referred to as historical purchasing information, and the historical purchasing information may be used to count historical purchasing conditions of the placed objects by a plurality of users.

In the embodiment of the present disclosure, purchasing records of multiple users in a specific time may be collected, information such as a type, a number, and a purchasing frequency of an intended purchasing object related to the purchasing records may be determined, and the information is used as historical purchasing information, or information such as the number, total quality, and the like of purchasing objects purchased in a certain time range may be recorded in a background of a purchasing system and used as historical purchasing information, or any other possible implementation manner may be used to determine historical purchasing information corresponding to a placed object, which is not limited to this.

For example, the number of times of purchase, the number of boxes, the frequency of purchase, etc. of a certain brand of milk in a month may be counted in the background of the store, and the counted number of times of purchase, the number of boxes, the frequency of purchase, etc. of the certain brand of milk in a month may be collectively used as the historical purchase information of the certain brand of milk, or the number of people and the quality of purchase of the certain brand of milk in a month may be counted and collectively used as the historical purchase information.

S407: and determining the watched duration of the placed object according to the watching information.

The information such as the stay time, the stay frequency and the like of the gaze focus of the user in the placement area can be called gaze information, the gaze information is collected conveniently, the purchasing requirement of the user can be understood, and more customized service is provided for the user.

The gaze information may be analyzed from the user's motion information.

In the embodiment of the present disclosure, a corresponding camera device may be disposed in the placement area, and is configured to record a duration of a user staying in the placement area and a duration of gaze staying in the placement area, and a corresponding gaze focus determination algorithm model may be used to analyze a placed object where the user stays in gaze and record a duration of gazing of the placed object, which is not limited to this.

In the embodiment of the present disclosure, gazing information of multiple users at a placed object may be collected, and the total duration may be calculated as the duration of gazed time of the placed object, which is not limited to this.

For example, a camera on the shelf tracks the gaze of a user, acquires gaze information such as a sight focus and a stagnation time, sends the acquired gaze information to a system background, and the system background analyzes and determines the gazed duration of a placed object.

S408: and generating a placing layout strategy aiming at the placed object according to the historical purchasing information and the watched duration, wherein the placing layout strategy is used for prompting a merchant user to adjust a placing area of the placed object.

In the embodiment of the disclosure, a placement layout strategy for a placed object is generated according to historical purchase information and watched duration, a placement layout strategy model may be set, and information such as historical purchase information and recorded watched duration is input into the placement layout strategy model to generate a corresponding placement layout strategy, or a corresponding placement layout strategy may be generated by combining a big data system according to information such as historical purchase information and watched duration, or a plurality of data thresholds (for example, a purchase number threshold, a watched field threshold, etc.) may be set, and a purchased object is divided into a plurality of types according to the thresholds, and a corresponding placement layout strategy is configured according to different types, without limitation.

In the embodiment of the present disclosure, as shown in fig. 5, fig. 5 is a schematic diagram for generating a placement layout strategy according to another embodiment of the present disclosure, which is to collect information such as gazed duration and historical procurement information, analyze the information such as gazed duration and historical procurement information, determine information such as a placement area and a procurement object with a longer gazed duration, and generate a corresponding placement layout strategy.

For example, when it is detected that the watched duration is longer, the frequency of purchasing is higher, and the number of purchased commodities is larger in the historical purchasing information, the commodities can be placed in a more prominent placing area (for example, a doorway of a shopping mall, two sides of a main road of the shopping mall, and the like), which is not limited to this.

S409: and acquiring the description information of the intention object of the intention purchasing object.

S410: and displaying the description information of the intention object by adopting a surrounding type display method.

For the description of S409-S410, reference may be made to the above embodiments, which are not described herein again.

In the embodiment, the intention purchasing object of the user is determined according to the action information of the user, and the surrounding display method is adopted to display the intention object description information, so that the information display process can be effectively simplified, the intention object description information can be displayed to the user in a surrounding manner, and the flexibility of displaying the intention object description information and the immersive display effect can be effectively improved. The method comprises the steps of determining a user's taking purchasing object from a plurality of placed objects according to quality change information and action information, taking the purchasing object as an intention purchasing object in response to confirmation of the taking purchasing object, accurately determining the quality, the number and other information of the taken intention purchasing object according to the quality change information, the action information and other information, and effectively improving the accuracy of the determination of the intention purchasing object.

To sum up, as shown in fig. 6, fig. 6 is a schematic diagram of an information display process according to another embodiment of the disclosure, in which a user stands in front of a shelf, a camera on the shelf collects gaze information of the user, when it is detected that the user takes an intention purchase object on the shelf, scene description information corresponding to the intention purchase object is displayed in a surrounding screen in a store, and information such as nutritional components, place of origin, comments, related recommendations, payment codes and the like of the intention purchase object is displayed in a screen corresponding to the intention purchase object above the intention purchase object, thereby obtaining and displaying the intention object description information and the related object description information, the user can browse the information through a gesture control screen and comment on the intention purchase object, a system recognizes the comments of the imported user and inquires whether the user scans the payment codes in real time to perform payment, if payment is made, the process is ended, if no payment is made, and inquiring whether the user puts the intention purchasing object back to the goods shelf or not, if the intention purchasing object is put back to the goods shelf, ending the process, and if the intention purchasing object is not put back to the goods shelf, reminding the user of paying, and continuously inquiring whether the user scans a payment code for paying in real time, thereby realizing the information display corresponding to the intention purchasing object.

To sum up, as shown in fig. 7, fig. 7 is a schematic view of information flow direction proposed in another embodiment of the disclosure, the camera collects eye information of the user and sends the eye information to the system background, the system background includes pre-imported description information of an intention object such as production date, nutritional components, production place, payment code, evaluation description information, and the like, and corresponding scene description information, the system background can also use the camera, the sensor, and the like to sense whether the user takes out the intention purchasing object and puts back the intention purchasing object, when it is detected that the user takes out the intention purchasing object, it is detected whether the user pays to generate payment information, multiple pieces of payment information are analyzed, historical purchasing information is generated, the background system can use the historical purchasing information and duration of being watched to prompt the merchant to optimize the layout, and the screen above the shelf displays corresponding production date, nutritional components, production place, evaluation, and the like, And relevant recommendation and payment code information and corresponding scene information are displayed on a surrounding screen, so that the sorting and integration of multiple information are completed, and the information display in the scheme is realized.

Fig. 8 is a schematic structural diagram of an information display apparatus according to an embodiment of the present disclosure.

As shown in fig. 8, the information presentation apparatus 80 includes:

an acquisition module 801, configured to acquire motion information of a user;

a first determining module 802 for determining an intended procurement object of the user according to the action information;

a first obtaining module 803, configured to obtain the description information of the intention object of the intention procurement object; and

the display module 804 is configured to display the intention object description information by using a surrounding display method.

In some embodiments of the present disclosure, as shown in fig. 9, fig. 9 is a schematic structural diagram of an information display apparatus according to another embodiment of the present disclosure, further including:

a second obtaining module 805, configured to obtain an associated procurement object of the intended procurement object;

a second determining module 806, configured to determine associated object description information of the associated purchase object;

the display module 804 is specifically configured to:

and displaying the intention object description information and the associated object description information by adopting a surrounding display method.

In some embodiments of the present disclosure, as shown in fig. 9, the presentation module 804 is specifically configured to:

transmitting the intention object description information to a surrounding type display device, wherein the surrounding type display device is used for displaying the intention object description information;

and transmitting the intention object description information and the associated object description information to a head-up display device, wherein the head-up display device is used for displaying the intention object description information and the associated object description information.

In some embodiments of the present disclosure, as shown in fig. 9, the second obtaining module 805 is specifically configured to:

acquiring a plurality of historical purchasing objects;

determining a target historical procurement object matching the intended procurement object from among a plurality of historical procurement objects;

determining support degree information between the target historical purchasing object and other historical purchasing objects, wherein the other historical purchasing objects belong to a plurality of historical purchasing objects; and

and selecting a set number of historical purchasing objects from the plurality of historical purchasing objects according to the support degree information, and taking the set number of historical purchasing objects as related purchasing objects.

In some embodiments of the present disclosure, as shown in fig. 9, the first determining module 802 is specifically configured to:

determining a plurality of placed objects, wherein the placed objects correspond to placement areas;

determining a plurality of quality change information respectively corresponding to the plurality of placing areas according to the action information;

determining a user's procurement object from a plurality of placed objects according to the quality change information and the action information; and

in response to a confirmation of the fetch of the procurement object, the fetch procurement object is treated as an intent procurement object.

In some embodiments of the present disclosure, as shown in fig. 9, the action information includes: gaze information;

the device still includes:

a third determining module 807 for determining historical procurement information corresponding to the placed object;

a fourth determining module 808, configured to determine, according to the gazing information, a gazed duration of the placed object;

the generating module 809 is configured to generate a placing layout policy for the placed object according to the historical purchasing information and the watched duration, where the placing layout policy is used to prompt the merchant user to adjust a placing area of the placed object.

In some embodiments of the present disclosure, as shown in fig. 9, further comprising:

a receiving module 810 for receiving a description instruction of a user after the intended object description information and the associated object description information are presented via the heads-up display apparatus;

the analysis module 811 is used for analyzing the description instruction to obtain supplementary description information for the intention purchasing object;

and a description module 812 for performing a supplementary description operation according to the supplementary description information and the intention object description information.

In some embodiments of the present disclosure, as shown in fig. 9, the first obtaining module 803 is specifically configured to:

acquiring scene description information corresponding to an intention purchasing object; and/or

Acquiring first feature description information corresponding to an intention purchasing object; and/or

Acquiring first evaluation description information corresponding to an intention purchasing object; and/or

Acquiring first transaction description information corresponding to an intention purchasing object; and

and taking the scene description information and/or the first feature description information and/or the first evaluation description information and/or the first transaction description information as the intention object description information.

In some embodiments of the present disclosure, as shown in fig. 9, the second determining module 806 is specifically configured to:

acquiring second feature description information corresponding to the associated purchase object; and/or

Acquiring second evaluation description information corresponding to the associated purchase object; and/or

Acquiring second transaction description information corresponding to the intention purchasing object; and

and taking the second feature description information and/or the second evaluation description information and/or the second transaction description information as the associated object description information.

Corresponding to the information display method provided in the embodiments of fig. 1 to 7, the present disclosure also provides an information display apparatus, and since the information display apparatus provided in the embodiments of the present disclosure corresponds to the information display method provided in the embodiments of fig. 1 to 7, the implementation manner of the information display method is also applicable to the information display apparatus provided in the embodiments of the present disclosure, and is not described in detail in the embodiments of the present disclosure.

In the embodiment, the intention purchasing object of the user is determined according to the action information by collecting the action information of the user, the intention object description information of the intention purchasing object is obtained, and the surrounding display method is adopted to display the intention object description information.

In order to implement the foregoing embodiments, the present disclosure also proposes a non-transitory computer-readable storage medium on which a computer program is stored, which when executed by a processor implements the information presentation method as proposed by the foregoing embodiments of the present disclosure.

In order to implement the above embodiments, the present disclosure also provides an electronic device, including: the information display method comprises a memory, a processor and a computer program which is stored on the memory and can run on the processor, wherein when the processor executes the program, the information display method provided by the previous embodiment of the disclosure is realized.

In order to implement the foregoing embodiments, the present disclosure further provides a computer program product, which, when executed by an instruction processor in the computer program product, performs the information displaying method as set forth in the foregoing embodiments of the present disclosure.

FIG. 10 illustrates a block diagram of an exemplary electronic device suitable for use in implementing embodiments of the present disclosure. The electronic device 12 shown in fig. 10 is only an example and should not bring any limitations to the function and scope of use of the disclosed embodiments.

As shown in FIG. 10, electronic device 12 is embodied in the form of a general purpose computing device. The components of electronic device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16. Bus 18 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. These architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, Micro Channel Architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus, to name a few.

Electronic device 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by electronic device 12 and includes both volatile and nonvolatile media, removable and non-removable media.

Memory 28 may include computer system readable media in the form of volatile Memory, such as Random Access Memory (RAM) 30 and/or cache Memory 32. Electronic device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 10 and commonly referred to as a "hard drive").

Although not shown in FIG. 10, a disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a Compact disk Read Only Memory (CD-ROM), a Digital versatile disk Read Only Memory (DVD-ROM), or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the disclosure.

A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally perform the functions and/or methodologies of the embodiments described in this disclosure.

Electronic device 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), with one or more devices that enable a user to interact with electronic device 12, and/or with any devices (e.g., network card, modem, etc.) that enable electronic device 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 22. Also, the electronic device 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public Network such as the Internet) via the Network adapter 20. As shown, the network adapter 20 communicates with other modules of the electronic device 12 via the bus 18. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with electronic device 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

The processing unit 16 executes various functional applications and data processing by executing programs stored in the system memory 28, for example, implementing the information presentation method mentioned in the foregoing embodiments.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

It should be noted that, in the description of the present disclosure, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. In addition, in the description of the present disclosure, the meaning of "a plurality" is two or more unless otherwise specified.

Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present disclosure includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the embodiments of the present disclosure.

It should be understood that portions of the present disclosure may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.

It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.

In addition, functional units in the embodiments of the present disclosure may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.

The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.

In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present disclosure. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.

Although embodiments of the present disclosure have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present disclosure, and that changes, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present disclosure.

Claims

1. An information display method, comprising:

collecting action information of a user;

determining an intention purchasing object of the user according to the action information;

acquiring the description information of the intention object of the intention purchasing object; and

and displaying the description information of the intention object by adopting a surrounding type display method.

2. The method of claim 1, further comprising:

acquiring a related purchasing object of the intention purchasing object;

determining associated object description information of the associated purchase object;

wherein, the displaying the description information of the intention object by adopting a surrounding type display method comprises the following steps:

3. The method according to claim 2, wherein the displaying the intention object description information and the associated object description information by using a wraparound display method includes:

4. The method of claim 2, wherein said obtaining an associated procurement object of the intended procurement object comprises:

acquiring a plurality of historical purchasing objects;

determining a target historical procurement object matching the intended procurement object from among the plurality of historical procurement objects;

determining support degree information between the target historical procurement object and other historical procurement objects, wherein the other historical procurement objects belong to the plurality of historical procurement objects; and

and selecting a set number of historical purchasing objects from the plurality of historical purchasing objects according to the support degree information, and taking the set number of historical purchasing objects as the related purchasing objects.

5. The method of claim 1, wherein said determining an intent to purchase object for the user based on the action information comprises:

determining a plurality of quality change information respectively corresponding to the placing areas according to the action information;

determining a taking and purchasing object of the user from the plurality of placed objects according to the quality change information and the action information; and

in response to a confirmation of the fetch procurement object, treating the fetch procurement object as the intended procurement object.

6. The method of claim 5, wherein the action information comprises: gaze information;

the method further comprises the following steps:

determining historical purchasing information corresponding to the placed object;

determining the watched duration of the placed object according to the watching information;

generating a placing layout strategy aiming at the placed object according to the historical purchasing information and the watched duration, wherein the placing layout strategy is used for prompting a merchant user to adjust the placing area of the placed object.

7. The method of claim 3, wherein after the presenting the intended object description information and the associated object description information via the heads-up display device, further comprising:

receiving a description instruction of the user;

analyzing the description instruction to obtain supplementary description information aiming at the intention purchasing object;

and performing supplementary description operation according to the supplementary description information and the intention object description information.

8. The method of claim 1, wherein obtaining the intent object description information for the intent purchase object comprises:

acquiring scene description information corresponding to the intention purchasing object; and/or

Acquiring first feature description information corresponding to the intention purchasing object; and/or

Acquiring first evaluation description information corresponding to the intention purchasing object; and/or

Acquiring first transaction description information corresponding to the intention purchasing object; and

and taking the scene description information, and/or the first feature description information, and/or the first evaluation description information, and/or the first transaction description information as the intention object description information.

9. The method of claim 2, wherein said determining associated object description information for said associated purchase object comprises:

and using the second feature description information and/or the second evaluation description information and/or the second transaction description information as the associated object description information.

10. An information presentation device, comprising:

the acquisition module is used for acquiring action information of a user;

a first determination module for determining an intended procurement object of the user according to the action information;

the first acquisition module is used for acquiring the description information of the intention object of the intention purchasing object; and

and the display module is used for displaying the description information of the intention object by adopting a surrounding display method.

11. The apparatus of claim 10, further comprising:

the second acquisition module is used for acquiring the associated purchasing object of the intention purchasing object;

the second determination module is used for determining the associated object description information of the associated purchasing object;

wherein, the display module is specifically configured to:

12. The apparatus of claim 11, wherein the display module is specifically configured to:

13. The apparatus of claim 11, wherein the second obtaining module is specifically configured to:

acquiring a plurality of historical purchasing objects;

14. The apparatus of claim 10, wherein the first determining module is specifically configured to:

determining a plurality of placed objects, wherein the placed objects correspond to a placing area;

15. The apparatus of claim 14, wherein the action information comprises: gaze information;

the device further comprises:

the third determining module is used for determining historical purchasing information corresponding to the placed object;

the fourth determination module is used for determining the watched duration of the placed object according to the watching information;

and the generating module is used for generating a placing layout strategy aiming at the placed object according to the historical purchasing information and the watched duration, wherein the placing layout strategy is used for prompting a merchant user to adjust the placing area of the placed object.

16. The apparatus of claim 12, further comprising:

a receiving module, configured to receive a description instruction of the user after the intention object description information and the associated object description information are presented via the heads-up display device;

the analysis module is used for analyzing the description instruction to obtain supplementary description information aiming at the intention purchasing object;

and the description module is used for executing supplementary description operation according to the supplementary description information and the intention object description information.

17. The apparatus of claim 10, wherein the first obtaining module is specifically configured to:

18. The apparatus of claim 11, wherein the second determining module is specifically configured to:

19. An electronic device, comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein,

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-9.

20. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-9.