CN114925283A

CN114925283A - Management method and system of push task, electronic device and medium

Info

Publication number: CN114925283A
Application number: CN202210666628.XA
Authority: CN
Inventors: 张龙; 郭利斌; 汪珣
Original assignee: Ctrip Travel Information Service Shanghai Co Ltd
Current assignee: Ctrip Travel Information Service Shanghai Co Ltd
Priority date: 2022-06-13
Filing date: 2022-06-13
Publication date: 2022-08-19

Abstract

The invention discloses a management method and a system for a push task, electronic equipment and a medium, wherein the push task pushes a target message to a target user, and the management method comprises the following steps: acquiring the number of executed times of a target push task within preset days as the execution times; acquiring the number of days that a target message is clicked on a client of a target user within preset days as the number of clicking days; calculating the pushing effective rate of the target pushing task according to the execution times and the clicking days; and judging whether the pushing effective rate is greater than a preset threshold value, if not, determining that the target pushing task is an invalid pushing task, and sending a reminding message to the target user so that the target user judges whether to continue to receive the target message. According to the method, the effective pushing rate of the pushing task is obtained, the effective pushing rate is compared with a preset threshold value, and whether the pushing task is an invalid pushing task or not is accurately judged; and sending a reminding message to the user, and judging whether to continue receiving the message by the user, thereby realizing the accurate management of the push task.

Description

Management method and system of push task, electronic device and medium

Technical Field

The invention relates to the technical field of enterprise application systems and resource management.

Background

In the mobile internet era, because message pushing has the advantages of accurate delivery and low cost, enterprises often use pushing tasks to regularly push messages to clients. Only if the client clicks the message pushed by the push task at the client, the push task actually takes effect, and the push task whose pushed message is rarely clicked by the client can be regarded as an invalid push task. The invalid push task occupies system resources of an enterprise, occupies a client memory of a client, and influences the client to receive interested push messages. With the business development of enterprises, the established pushing tasks are gradually increased, how to find out invalid pushing tasks from the pushing tasks and enable clients to judge whether to continue to subscribe the invalid pushing tasks, so that the efficiency of the pushing tasks is improved, the accurate management of the pushing tasks is realized, the system resources of the enterprises and the client memories of the clients are saved, and the problem which needs to be solved by the enterprises is solved urgently.

Disclosure of Invention

The technical problem to be solved by the present invention is to provide a method and a system for managing push tasks, an electronic device, and a medium, for overcoming the defect that the management of push tasks in the prior art is difficult.

The invention solves the technical problems through the following technical scheme:

the invention provides a management method of a push task, wherein the push task pushes a target message to a target user, and the management method comprises the following steps:

acquiring the number of times that the target pushing task is executed within a preset number of days as the execution number of times;

acquiring the number of days that the target message is clicked at the client of the target user within the preset number of days as the number of clicking days;

calculating to obtain the effective pushing rate of the target pushing task according to the execution times and the click days;

judging whether the pushing effective rate is greater than a preset threshold value, if not, determining that the target pushing task is an invalid pushing task, and sending a reminding message to the target user so that the target user judges whether to continue receiving the target message.

Preferably, the step of sending a reminding message to the target user specifically includes:

setting the target message as an attachment of the reminding message;

and sending the reminding message to the target user.

Preferably, the acquiring, within the preset number of days, the number of days that the target message is clicked on the client of the target user is taken as the number of click days specifically includes:

acquiring a log of the client of the target user within the preset number of days;

analyzing the log by using a log analysis system to obtain click data of the target message;

and obtaining the click days according to the click data.

Preferably, the step of obtaining the number of click days according to the click data comprises:

sending the click data to a data warehouse;

the step of calculating the pushing efficiency of the target pushing task according to the execution times and the click days comprises the following steps:

and sending the execution times to the counting bin.

The invention also provides a management system of the push task, the push task pushes the target message to the target user, and the management system comprises:

the execution times acquisition module is used for acquiring the times of the target push task executed within a preset number of days as execution times;

the click number of days acquisition module is used for acquiring the number of days that the target message is clicked on the client of the target user in the preset number of days as the number of click days;

the pushing effective rate calculating module is used for calculating the pushing effective rate of the target pushing task according to the execution times and the click days;

and the judging module is used for judging whether the pushing effective rate is greater than a preset threshold value, if not, a reminding message sending module is called, and the reminding message sending module is used for sending a reminding message to the target user so as to judge whether to continue receiving the target message by the target user.

Preferably, the reminding message sending module specifically includes:

the attachment setting unit is used for setting the target message as an attachment of the reminding message;

and the reminding message sending unit is used for sending the reminding message to the target user.

Preferably, the click day acquisition module specifically includes:

the log obtaining unit is used for obtaining logs of the client of the target user within the preset number of days;

the log analysis unit is used for analyzing the log by using a log analysis system to obtain click data of the target message;

and the click number acquisition unit is used for acquiring the click number according to the click data.

Preferably, the click number of days obtaining module further includes:

the click data sending unit is used for sending the click data to the data warehouse;

the management system further comprises:

and the execution times sending module is used for sending the execution times to the counting bin.

The invention further provides an electronic device, which comprises a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the processor implements the management method of the push task when executing the computer program.

The present invention also provides a computer-readable storage medium, on which a computer program is stored, which, when executed by a processor, implements the aforementioned push task management method.

The positive progress effects of the invention are as follows: according to the method and the device, the number of times that the pushing task is executed within the preset number of days and the number of days that the pushed message is clicked at the user client are obtained, the pushing effective rate of the pushing task is obtained through calculation, the pushing effective rate is compared with the preset threshold value, and accurate judgment of whether the pushing task is an invalid pushing task is achieved; and the reminding message of the message pushed by the invalid push task of the attachment is sent to the user, and the user judges whether to continue to receive the message or not, so that the accurate management of the push task is realized.

Drawings

Fig. 1 is a flowchart of a push task management method according to embodiment 1 of the present invention.

Fig. 2 is a flowchart of step 102 provided in embodiment 1 of the present invention.

Fig. 3 is a flowchart of step 105 provided in embodiment 1 of the present invention.

Fig. 4 is a schematic block diagram of a system for managing push tasks according to embodiment 2 of the present invention.

Fig. 5 is a block diagram of the click day acquisition module 22 according to embodiment 2 of the present invention.

Fig. 6 is a schematic block diagram of the reminder message sending module 25 according to embodiment 2 of the present invention.

Fig. 7 is a schematic structural diagram of an electronic device provided in embodiment 3 of the present invention.

Detailed Description

The invention is further illustrated by the following examples, which are not intended to limit the invention thereto.

Example 1

The embodiment provides a management method of a push task, wherein the push task pushes a target message to a target user. As shown in fig. 1, the method for managing push tasks includes the following steps:

s101, acquiring the number of times that the target push task is executed within a preset number of days as the execution number.

Specifically, in this embodiment, the number of times that the target push task is executed within the preset number of days may be obtained from the reporting system.

Specifically, in this embodiment, the reporting system may be ArtNova (a reporting system) or other reporting systems with a message pushing function.

S102, the number of days that the target message is clicked on the client side of the target user in the preset number of days is obtained and used as the number of clicking days.

Specifically, as shown in fig. 2, in the present embodiment, step S102 includes:

and S1021, acquiring a log of the client of the target user in preset days.

S1022, the log analysis system is used for analyzing the log to obtain click data of the target message.

Specifically, in the present embodiment, the log analysis system may be an Elasticsearch (an open source search and analysis engine).

And S1023, sending the click data to a counting bin.

And S1024, obtaining the click days according to the click data.

According to the embodiment, the log analysis system is used for analyzing the log to obtain the click data of the target message, the click data is sent to the data bins, the number of click days is obtained according to the click data by using the data processing function of the data bins, the number of the click days of the target message by the user at the client side can be clearly displayed, and therefore the efficiency of managing the push task is improved.

S103, calculating to obtain the pushing effective rate of the target pushing task according to the execution times and the click days.

Specifically, in the present embodiment, step S103 is preceded by the steps of:

the number of executions is sent to the number of bins.

In this embodiment, the execution times are sent to the number bins, so that the execution times and the corresponding click days are collected in the number bins, efficient calculation of pushing is more convenient, and the efficiency of managing pushing tasks is improved.

S104, judging whether the pushing effective rate is greater than a preset threshold value, if so, executing S106; if not, go to S105.

S105, determining that the target pushing task is an invalid pushing task, and sending a reminding message to the target user so that the target user can judge whether to continue receiving the target message.

And S106, determining the target push task as an effective push task.

Specifically, as shown in fig. 3, in the present embodiment, step S105 includes:

s1051, setting the target message as an attachment of the reminding message.

And S1052, sending the reminding message to the target user.

In the embodiment, the target message is set as the attachment of the reminding message, so that the target user can judge whether to continuously receive the target message more conveniently, the possibility that the target user refuses to continuously receive the required target message is reduced, and the accuracy of managing the pushing task is enhanced.

Specifically, in this embodiment, when a plurality of target push tasks need to be managed, a SPARK (big data analysis engine) may be used in the several bins to perform summary processing on data of each target push task according to service logic.

In the embodiment, the pushing effective rate of the pushing task is obtained by calculating by obtaining the number of times that the pushing task is executed within the preset number of days and the number of days that the pushed message is clicked at the user client, and the pushing effective rate is compared with the preset threshold value, so that whether the pushing task is an invalid pushing task is accurately judged; and the reminding message of the message pushed by the invalid push task of the attachment is sent to the user, and the user judges whether to continue to receive the message or not, so that the accurate management of the push task is realized.

Example 2

The present embodiment provides a management system for push tasks, and as shown in fig. 4, the management system includes: the system comprises an execution number acquisition module 21, a click number acquisition module 22, a push effective rate calculation module 23, a judgment module 24 and a reminding message sending module 25.

The execution number obtaining module 21 is configured to obtain, as the execution number, the number of times that the target push task is executed within a preset number of days.

And the click number of days obtaining module 22 is configured to obtain the number of days that the target message is clicked on the client of the target user within preset days as the click number of days.

Specifically, as shown in fig. 5, in the present embodiment, the click number acquisition module 22 includes:

the log obtaining unit 221 is configured to obtain a log of a client of a target user in a preset number of days.

And a log analysis unit 222, configured to analyze the log by using a log analysis system to obtain click data of the target message.

Specifically, in the present embodiment, the log analysis system may be an Elasticsearch.

And a click data sending unit 223, configured to send the click data to the data warehouse.

And the click number obtaining unit 224 is configured to obtain click numbers according to the click data.

The push effective rate calculating module 23 is configured to calculate a push effective rate of the target push task according to the execution times and the number of click days.

The judging module 24 is configured to judge whether the push effective rate is greater than a preset threshold, determine that the target task is an effective push task if the push effective rate is greater than the preset threshold, and stop calling the reminding message sending module 25; if not, the reminding message sending module 25 is called.

And the reminding message sending module 25 is configured to send a reminding message to the target user so that the target user determines whether to continue receiving the target message.

Specifically, as shown in fig. 6, in this embodiment, the reminding message sending module 25 includes:

an attachment setting unit 251, configured to set the target message as an attachment of the reminder message.

And an alert message sending unit 252, configured to send an alert message to the target user.

Specifically, in this embodiment, the management system for pushing the task further includes an execution number sending module, configured to send the execution number to the number bin, so as to summarize the execution number and the corresponding number of click days in the number bin, which is more convenient for efficient calculation of pushing, and improves efficiency of managing the pushing task.

In the embodiment, the pushing effective rate of the pushing task is obtained by calculating by obtaining the number of times that the pushing task is executed within the preset number of days and the number of days that the pushed message is clicked at the user client, and the pushing effective rate is compared with the preset threshold value, so that whether the pushing task is an invalid pushing task is accurately judged; and sending a reminding message of the message pushed by the attachment as an invalid push task to the user, and judging whether to continue receiving the message by the user, thereby realizing the accurate management of the push task.

Example 3

Fig. 7 is a schematic structural diagram of an electronic device according to embodiment 3 of the present invention. Comprising a memory, a processor and a computer program stored in the memory and capable of running on the processor, wherein the processor implements the method for managing push tasks of the foregoing embodiment 1 when executing the computer program. The electronic device 30 shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiment of the present invention.

The electronic device 30 may be embodied in the form of a general purpose computing device, which may be, for example, a server device. The components of the electronic device 30 may include, but are not limited to: the at least one processor 31, the at least one memory 32, and a bus 33 that couples various system components including the memory 32 and the processor 31.

The bus 33 includes a data bus, an address bus, and a control bus.

The memory 32 may include volatile memory, such as Random Access Memory (RAM)321 and/or cache memory 322, and may further include Read Only Memory (ROM) 323.

Memory 32 may also include a program/utility 325 having a set (at least one) of program modules 324, such program modules 324 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.

The processor 31 executes various functional applications and data processing, such as a management method of a push task of embodiment 1 of the present invention, by running the computer program stored in the memory 32.

The electronic device 30 may also communicate with one or more external devices 34 (e.g., keyboard, pointing device, etc.). Such communication may be through input/output (I/O) interfaces 35. Also, model-generating device 30 may also communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet) via network adapter 36. As shown, network adapter 36 communicates with the other modules of model-generating device 30 via bus 33. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the model-generating device 30, including but not limited to: microcode, device drivers, redundant processors, external disk drive arrays, RAID (disk array) systems, tape drives, and data backup storage systems, to name a few.

It should be noted that although in the above detailed description several units/modules or sub-units/modules of the electronic device are mentioned, such a division is merely exemplary and not mandatory. Indeed, the features and functions of two or more of the units/modules described above may be embodied in one unit/module according to embodiments of the invention. Conversely, the features and functions of one unit/module described above may be further divided into embodiments by a plurality of units/modules.

Example 4

The present invention also provides a computer-readable medium on which a computer program is stored, which, when executed by a processor, implements the push task management method of the foregoing embodiment 1.

More specific examples that may be employed by the readable storage medium include, but are not limited to: a portable disk, a hard disk, random access memory, read only memory, erasable programmable read only memory, optical storage device, magnetic storage device, or any suitable combination of the foregoing.

In a possible implementation, the invention can also be implemented in the form of a program product comprising program code means for causing a terminal device to execute a method for managing push tasks implementing embodiment 1 when said program product is run on said terminal device.

Where program code for carrying out the invention is written in any combination of one or more programming languages, the program code may be executed entirely on the user device, partly on the user device, as a stand-alone software package, partly on the user device and partly on a remote device or entirely on the remote device.

While specific embodiments of the invention have been described above, it will be appreciated by those skilled in the art that this is by way of example only, and that the scope of the invention is defined by the appended claims. Various changes and modifications to these embodiments may be made by those skilled in the art without departing from the spirit and scope of the invention, and these changes and modifications are within the scope of the invention.

Claims

1. A management method for a push task, wherein the push task pushes a target message to a target user, the management method comprising:

acquiring the number of days that the target message is clicked on the client of the target user within the preset number of days as the number of clicking days;

2. The push task management method according to claim 1, wherein the step of sending a reminder message to the target user specifically includes:

setting the target message as an attachment of the reminding message;

and sending the reminding message to the target user.

3. The push task management method according to claim 1, wherein the acquiring the number of days that the target message is clicked on the client of the target user within the preset number of days specifically includes:

and obtaining the click days according to the click data.

4. The method for managing push tasks according to claim 3, wherein the step of obtaining the number of click days from the click data is preceded by:

sending the click data to a data warehouse;

and sending the execution times to the counting bin.

5. A management system for a push task, wherein the push task pushes a target message to a target user, the management system comprising:

the click number of days acquisition module is used for acquiring the number of days that the target message is clicked on the client of the target user in the preset number of days as the click number of days;

6. The push task management system according to claim 5, wherein the reminder message sending module specifically includes:

7. The push task management system according to claim 5, wherein the click number of days acquisition module specifically includes:

8. The push task management system of claim 7, wherein the click day acquisition module further comprises:

the management system further comprises:

9. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor implements the method for managing push tasks according to any of claims 1 to 4 when executing the computer program.

10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out a method of managing push tasks according to any one of claims 1 to 4.