CN114840795A - Resource pushing method, device, equipment and storage medium - Google Patents
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Abstract
The disclosure relates to a resource pushing method, a resource pushing device and a storage medium, which can improve the utilization rate of resource information pushing. The specific scheme comprises the following steps: and acquiring the position information of the terminal to be pushed and the position information of the resource to be pushed. And calculating a first distance, wherein the first distance is the distance between the position information of the terminal to be pushed and the position information of each resource to be pushed. And pushing the resource to be pushed with the first distance meeting the preset distance condition to the terminal to be pushed.
Description
Technical Field
The present disclosure relates to the field of network technologies, and in particular, to a method, an apparatus, a device, and a storage medium for pushing a resource.
Background
With the development of network technology and the popularization of terminals (such as mobile phones, notebook computers, tablet computers, and the like), the daily life style of users changes silently. For example, more and more users are moving from a mode of directly knowing the item information to a local physical service provider to a mode of knowing the item information from a terminal through a network.
At present, an facilitator can display the article information through a network, and a user can obtain the article from the facilitator through the network after seeing the article information through the network. However, the service provider can present the article information to the user in a different area through the network, and if the article is different from the area where the user is located, the user cannot use the article. Therefore, how to improve the utilization rate of pushing the article information becomes a technical problem to be solved urgently.
Disclosure of Invention
The present disclosure provides a resource pushing method, device, equipment and storage medium, which can improve the utilization rate of resource information pushing. The technical scheme of the disclosure is as follows:
according to a first aspect of the present disclosure, there is provided a method for pushing a resource, the method including:
and acquiring the position information of the terminal to be pushed. And acquiring the position information of the resource to be pushed. And calculating a first distance, wherein the first distance is the distance between the position information of the terminal to be pushed and the position information of each resource to be pushed. And pushing the resource to be pushed with the first distance meeting the preset distance condition to the terminal to be pushed.
Optionally, the resource pushing method further includes: the method comprises the steps of obtaining position information of a first resource, wherein the first resource is obtained from a terminal to be pushed, and the similarity between the resource to be pushed and the first resource is larger than a first preset similarity threshold value. And calculating a second distance, wherein the second distance is the distance between the position information of the first resource and the position information of the terminal to be pushed. And if the second distance does not meet the preset distance condition, acquiring the position information of the resource to be pushed.
Optionally, the resource pushing method further includes: and obtaining the subject information of the first resource. Determining a resource to be pushed according to the theme information of the first resource, wherein the resource to be pushed comprises: the similarity between the theme information of the first type of resources and the theme information of the first resources is larger than or equal to a second preset similarity threshold, the similarity between the theme information of the second type of resources and the theme information of the first resources is smaller than the second preset similarity threshold, and the second preset similarity threshold is larger than the first preset similarity threshold.
Optionally, the resource pushing method further includes: and if the first distance meets the preset distance condition, pushing the first type of resources with the first distance meeting the preset distance condition to the terminal to be pushed. And if the first distance does not meet the first type of resources of the preset distance condition, pushing the second type of resources of which the first distance meets the preset distance condition to the terminal to be pushed.
Optionally, the resource pushing method further includes: and if the second distance meets the preset distance condition, pushing the first resource to the terminal to be pushed.
Optionally, the resource to be pushed includes: the terminal comprises a first resource and a second resource, wherein the first resource is a resource obtained from the terminal to be pushed, and the similarity between the second resource and the first resource is greater than a first preset similarity threshold. The resource pushing method further comprises the following steps: and if the first resource with the first distance meeting the preset distance condition exists, pushing the first resource with the first distance meeting the preset distance condition to the terminal to be pushed. And if the first resource with the first distance meeting the preset distance condition does not exist, pushing a second resource with the first distance meeting the preset distance condition to the terminal to be pushed.
According to a second aspect of the present disclosure, there is provided a pushing apparatus of a resource, the pushing apparatus of the resource including: the device comprises an acquisition unit, a processing unit and a sending unit.
An acquisition unit configured to perform acquisition of location information of a terminal to be pushed. An acquisition unit configured to perform acquisition of location information of a resource to be pushed. And the processing unit is configured to calculate a first distance, wherein the first distance is the distance between the position information of the terminal to be pushed and the position information of each resource to be pushed. The sending unit is configured to push the resource to be pushed with the first distance meeting the preset distance condition to the terminal to be pushed.
Optionally, the obtaining unit is further configured to perform obtaining of location information of a first resource, where the first resource is a resource obtained from a terminal to be pushed, and a similarity between the resource to be pushed and the first resource is greater than a first preset similarity threshold. And the processing unit is also configured to calculate a second distance, wherein the second distance is a distance between the position information of the first resource and the position information of the terminal to be pushed. The obtaining unit is further configured to obtain the location information of the resource to be pushed if the second distance does not satisfy the preset distance condition.
Optionally, the obtaining unit is further configured to perform obtaining the theme information of the first resource. The processing unit is further configured to execute determining to-be-pushed resources according to the theme information of the first resource, and the to-be-pushed resources include: the similarity between the theme information of the first type of resources and the theme information of the first resources is larger than or equal to a second preset similarity threshold, the similarity between the theme information of the second type of resources and the theme information of the first resources is smaller than the second preset similarity threshold, and the second preset similarity threshold is larger than the first preset similarity threshold.
Optionally, the sending unit is further configured to execute, if there is a first type of resource whose first distance satisfies a preset distance condition, pushing the first type of resource whose first distance satisfies the preset distance condition to the terminal to be pushed. The sending unit is further configured to execute pushing of a second type of resource with the first distance meeting a preset distance condition to the terminal to be pushed if the first type of resource with the first distance meeting the preset distance condition does not exist.
Optionally, the sending unit is further configured to execute, if the second distance meets a preset distance condition, pushing the first resource to the terminal to be pushed.
Optionally, the resource to be pushed includes: the terminal comprises a first resource and a second resource, wherein the first resource is a resource obtained from the terminal to be pushed, and the similarity between the second resource and the first resource is greater than a first preset similarity threshold. The sending unit is further configured to execute, if there is a first resource whose first distance meets a preset distance condition, pushing the first resource whose first distance meets the preset distance condition to the terminal to be pushed. The sending unit is further configured to execute, if there is no first resource with the first distance satisfying the preset distance condition, pushing a second resource with the first distance satisfying the preset distance condition to the terminal to be pushed.
According to a third aspect of the present disclosure, there is provided a server comprising:
a processor. A memory for storing processor-executable instructions. Wherein the processor is configured to execute the instructions to implement the method of pushing of any of the optional resources of the first aspect.
According to a fourth aspect of the present disclosure, there is provided a computer-readable storage medium having instructions stored thereon, which, when executed by a processor of a server, enable the server to perform the method of pushing of any one of the above-mentioned first aspects, optionally a resource.
According to a fourth aspect of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of pushing of an optional resource as in any of the first aspects.
According to a fifth aspect of the present disclosure, there is provided a chip comprising a processor and a communication interface, the communication interface being coupled to the processor, the processor being configured to execute a computer program or instructions to implement the method for pushing resources as described in any one of the possible implementations of the first aspect.
The technical scheme provided by the disclosure at least brings the following beneficial effects: and acquiring the position information of the terminal to be pushed and the position information of the resource to be pushed. And then, calculating a first distance, wherein the first distance is the distance between the position information of the terminal to be pushed and the position information of each resource to be pushed. And pushing the resource to be pushed with the first distance meeting the preset distance condition to the terminal to be pushed. Therefore, the resource to be pushed meeting the preset distance condition can be pushed to the terminal. Therefore, the utilization rate of resource pushing can be improved, the user can use the pushed resources, and the use experience of the user is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
FIG. 1 is a schematic diagram of a communication system shown in accordance with an exemplary embodiment;
FIG. 2 is a flow diagram illustrating a method for pushing resources in accordance with an exemplary embodiment;
FIG. 3 is a flow diagram illustrating another method for pushing resources in accordance with an example embodiment;
FIG. 4 is a flow diagram illustrating another method for pushing resources in accordance with an example embodiment;
FIG. 5 is a flow diagram illustrating another method for pushing resources in accordance with an illustrative embodiment;
FIG. 6 is an exemplary diagram illustrating a page display in accordance with one illustrative embodiment;
FIG. 7 is an exemplary diagram illustrating another page display in accordance with one illustrative embodiment;
FIG. 8 is an exemplary diagram illustrating another page display in accordance with one illustrative embodiment;
FIG. 9 is a block diagram illustrating a pushing apparatus of a resource in accordance with an exemplary embodiment;
FIG. 10 is a block diagram illustrating a pushing apparatus of a resource in accordance with an exemplary embodiment;
fig. 11 is a schematic structural diagram illustrating another pushing apparatus for resources according to an exemplary embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the disclosure, as detailed in the appended claims.
It should be noted that the user information (including but not limited to user device information, user personal information, etc.) referred to in the present disclosure is information authorized by the user or sufficiently authorized by each party.
First, an application scenario of the embodiment of the present disclosure is described.
The resource pushing method is applied to a resource pushing scene. In the related art, an attendant may present item information through a network and allow only users within an item applicable area to acquire an item. However, the service provider can display the article information to users in different areas through the network, and users in other areas cannot acquire the article information when seeing the article information, so that not only is the user experience poor, but also the utilization rate of article information pushing is reduced. Or, the service provider can display information of a plurality of articles through the network, and then the user selects the articles according to the area where the user is located. However, it is inefficient to require the user to select from a plurality of items of information.
In order to solve the above problem, an embodiment of the present disclosure provides a resource pushing method, which obtains location information of a terminal to be pushed and location information of a resource to be pushed. And then, pushing the resource to the terminal according to the position information of the terminal to be pushed and the position information of the resource to be pushed. Therefore, the resources displayed on the terminal side can be guaranteed to be all available for the user, and the utilization rate of resource pushing is improved.
Fig. 1 is a schematic diagram of a communication system according to an embodiment of the present disclosure, as shown in fig. 1, the communication system may include: a server 01 and a terminal 02, wherein the server 01 can be connected with the terminal 02 through a wired network or a wireless network.
The server 01 may be a data server of some multimedia resource service platforms, and may be used to store and process multimedia resources. For example, the multimedia resource service platform may be a short video application service platform, a news service platform, a live broadcast service platform, a shopping service platform, a take-away service platform, a shared service platform, a functional website, and the like. The multimedia resources provided by the short video application service platform can be some short video works, the multimedia resources provided by the news service platform can be some news information, the multimedia resources provided by the live broadcast service platform can be live broadcast works and the like, and the rest are not repeated one by one. The present disclosure is not limited to a particular type of multimedia asset service platform.
As a possible implementation manner, the server 01 may include a plurality of multimedia resource service platforms, and each multimedia resource service platform uniquely corresponds to one application program. The application is installed on the terminal and displays the multimedia resource on the content display interface of the terminal 02. The server 01 is mainly used for storing relevant data of the content community application installed on the terminal 02, and can send corresponding data (which may be called a file to be transmitted) to the terminal when receiving a data acquisition request sent by the terminal 02.
In some embodiments, the server 01 may be a single server, or may be a server cluster composed of a plurality of servers. In some embodiments, the server cluster may also be a distributed cluster. The present disclosure is also not limited to a specific implementation of the server 01.
In still other embodiments, the server 01 may further comprise or be connected to a database, and the multimedia resources of the multimedia resource service platform may be stored in the database. The terminal 02 can realize the access operation of the multimedia resources in the database through the server 01.
The terminal 02 may be a mobile phone, a tablet computer, a desktop, a laptop, a handheld computer, a notebook, an ultra-mobile personal computer (UMPC), a netbook, a cellular phone, a Personal Digital Assistant (PDA), an Augmented Reality (AR) device, a Virtual Reality (VR) device, and the like, which can install and use a content community application (e.g., a fast hand), and the specific form of the terminal is not particularly limited by the present disclosure. The system can be used for man-machine interaction with a user through one or more modes of a keyboard, a touch pad, a touch screen, a remote controller, voice interaction or handwriting equipment and the like.
Alternatively, in the communication system shown in fig. 1 described above, the server 01 may be connected to at least one terminal 02. The present disclosure does not limit the number or types of the terminals 02.
Optionally, in the embodiment of the present disclosure, both the server 01 and the terminal 02 may be referred to as electronic devices.
After introducing the application scenario and the implementation environment of the embodiment of the present disclosure, a detailed description is given below of a resource pushing method provided by the embodiment of the present disclosure with reference to the implementation environment shown in fig. 1.
Fig. 2 is a flow diagram illustrating a method for pushing a resource in accordance with an example embodiment. As shown in fig. 2, the method may include steps 201-204.
201. And acquiring the position information of the terminal to be pushed.
As a possible implementation manner, the terminal to be pushed sends the location information of the terminal to be pushed to the server, and the server receives the location information from the terminal to be pushed.
For example, the location information of the terminal to be pushed may be "anser township square in west ann city", and for example, the location information of the terminal to be pushed may be "guan cun in hai lake district in beijing city".
202. And acquiring the position information of the resource to be pushed.
It should be noted that the resource in the embodiment of the present disclosure has a regional attribute. The embodiment of the present disclosure does not limit the resources to be pushed. For example, the resource to be pushed may be an admission ticket to an amusement park. As another example, the resource to be pushed may be a redemption ticket for a shopping mall. As another example, the resource to be pushed may be a package for a restaurant. For another example, the resource to be pushed may be a redemption ticket for a vocal bar. As another example, the resource to be pushed may be a redemption ticket for an item.
As a possible implementation manner, the server may query the location information of the resource to be pushed stored in the server.
For example, the location information of the resource to be pushed may be "56 Changan street in Amaran region of Western Ann city", and the location information of the resource to be pushed may be "Shanghai West Nippon east Oriental pearl".
It should be noted that, the number of resources to be pushed is not limited in the embodiment of the present disclosure. For example, the resources to be pushed may include 1 resource. As another example, the resources to be pushed may include 5 resources. As another example, the resources to be pushed may include 10 resources.
As a possible implementation manner, before the server acquires the location information of the resource to be pushed, the server acquires the subject information of the first resource. And then, the server determines the resources to be pushed according to the theme information of the first resources and the position information of the terminal to be pushed.
It should be noted that the subject information may include the name of the resource. For example, if the first resource is a ticket of a casino, the name of the casino is a world of fun, and the theme information of the first resource is the world of fun. Alternatively, the topic information for the first resource may also indicate a topic type for the first resource. For example, if the first asset is a ticket for a casino, the theme information for the first asset is used to indicate the casino type. As another example, the first resource is a coupon for a restaurant, and the subject information for the first resource is used to indicate the restaurant type.
In an embodiment of the present disclosure, the resource to be pushed includes: the similarity between the theme information of the first type of resources and the theme information of the first resources is larger than or equal to a second preset similarity threshold, the similarity between the theme information of the second type of resources and the theme information of the first resources is smaller than the second preset similarity threshold, and the second preset similarity threshold is larger than the first preset similarity threshold.
That is, the resources to be pushed may include resources of a first type. Alternatively, the resources to be pushed may comprise resources of the second type. Alternatively, the resources to be pushed may include resources of the first type and resources of the second type.
It should be noted that, in the case that the resources to be pushed include the first type of resources and the second type of resources, the server may send the first type of resources and the second type of resources to the terminal. Therefore, the selectivity can be increased for the user, and the use experience of the user is improved.
In one possible design, the second preset similarity threshold is 1, and the similarity between the topic information of the first type of resource and the topic information of the first resource is equal to 1 (i.e. 100%).
It should be noted that, when the similarity between the theme information of the first type of resource and the theme information of the first resource is equal to 100%, the first type of resource and the first resource are the same resource, and the distance between the first type of resource and the terminal to be pushed is smaller than the preset distance threshold.
Illustratively, assuming that the first resource is a ticket for a house-play casino area a store, the distance between the house-play casino area a store and the terminal to be pushed is 100 kilometers. The first type of resource may include: a house play casino area store B, and a house play casino area store C. The household playground area A shop, the household playground area B shop and the household playground area C shop are all household playgrounds, the distance between the household playground area B shop and the terminal to be pushed is 5 kilometers, and the distance between the household playground area C shop and the terminal to be pushed is 2 kilometers.
Illustratively, assuming that the first resource is a ticket for a house-play casino area a store, the distance between the house-play casino area a store and the terminal to be pushed is 100 kilometers. The second type of resource may include: a square casino area store B, and a square casino area store C. The family playing playground area A store, the square playground area B store and the square playground area C store are all playgrounds, the similarity between the square playground and the first resource is 90% (if the first preset similarity threshold is 85% and the second preset similarity threshold is 95%), the distance between the square playground area B store and the terminal to be pushed is 5 kilometers, and the distance between the square playground area C store and the terminal to be pushed is 2 kilometers.
The technical scheme provided by the embodiment at least has the following beneficial effects: a topic of a first resource is obtained. Determining the resource to be pushed according to the theme information of the first resource and the position information of the terminal to be pushed, wherein the resource to be pushed comprises: the similarity between the theme information of the first type of resources and the theme information of the first resources is larger than or equal to a second preset similarity threshold, the similarity between the theme information of the second type of resources and the theme information of the first resources is smaller than the second preset similarity threshold, and the second preset similarity threshold is larger than the first preset similarity threshold. Therefore, resources similar to the theme information of the first resources can be pushed for the user, and the interest probability of the user is improved.
203. A first distance is calculated.
The first distance is the distance between the position information of the terminal to be pushed and the position information of each resource to be pushed.
In one possible embodiment, the resource to be pushed comprises a plurality of resources. The server respectively calculates the distance between the position information of the terminal to be pushed and the position information of each resource to be pushed, and determines the first distance of each resource to be pushed.
Illustratively, suppose the resource to be pushed includes resource a, resource B, and resource C. The position information of the resource a is 'Yangtze river road 56 in Bingpeng City, Henan province, Anyang city, New district Yangtze road 01', the position information of the resource C is 'Yangtze river road 108', and the position information of the terminal to be pushed is 'Yangtze river road 56'. The distance between the location information of the push terminal and the location information of the resource a is 10 kilometers, the distance between the location information of the push terminal and the location information of the resource B is 205 kilometers, and the distance between the location information of the push terminal and the location information of the resource a is 13 kilometers.
204. And pushing the resource to be pushed with the first distance meeting the preset distance condition to the terminal to be pushed.
In one possible design, the first distance satisfying the preset distance condition includes: and the distance between the position information of the terminal to be pushed and the position information of the resource to be pushed is smaller than or equal to a preset distance threshold. The first distance not satisfying the preset distance condition includes: and the distance between the position information of the terminal to be pushed and the position information of the resource to be pushed is greater than a preset distance threshold.
As a possible implementation manner, the server determines a first distance according to the position information of the terminal to be pushed and the position information of the resource to be pushed, where the first distance is a distance between the terminal to be pushed and the resource to be pushed. And then, the server determines whether the position information of the terminal to be pushed and the position information of the resource to be pushed meet a preset distance condition or not according to the first distance and a preset distance threshold. And if the first distance is smaller than or equal to the preset distance threshold, the server determines that the position information of the terminal to be pushed and the position information of the resource to be pushed meet a preset distance condition. If the first distance is greater than the preset distance threshold, the server determines that the position information of the terminal to be pushed and the position information of the resource to be pushed do not meet the preset distance condition.
Illustratively, suppose the predetermined distance threshold is 10 kilometers. If the distance between the resource a and the terminal to be pushed is 1 kilometer, the distance between the resource B and the terminal to be pushed is 22 kilometers, and the distance between the resource C and the terminal to be pushed is 4 kilometers, it can be determined that the position information of the resource a and the resource C meets the preset distance condition.
In an implementation manner, if the location information of the terminal to be pushed and the location information of the resource to be pushed satisfy a preset distance condition, the server pushes the resource to be pushed, of which the first distance satisfies the preset distance condition, to the terminal to be pushed.
In another possible design, the first distance satisfying the preset distance condition includes: the position information of the terminal to be pushed is in the position information of the resource to be pushed. The method for pushing the resource to be pushed comprises the following steps that the position information of the terminal to be pushed and the position information of the resource to be pushed do not meet the preset distance condition: the position information of the terminal to be pushed is beyond the position information of the resource to be pushed.
For example, if the location information of the resource to be pushed is "the hexine district of prefecture of hexi city, south of Henan", and the location information of the terminal to be pushed is "longfeng street number 56" of the hexine district of prefecture of Henan city, Henan ", it is stated that the location information of the terminal to be pushed is within the location information of the resource to be pushed. The server can push the resource to be pushed with the position information of the Bingbi district of Henan province, Crane wall city to the terminal to be pushed.
In an implementable manner, the server may push, to the terminal to be pushed, a resource to be pushed and resource information of the resource to be pushed, where the first distance satisfies a preset distance condition, where the resource information of the resource to be pushed includes: and an entrance of the resource to be pushed.
Optionally, the resource information of the resource to be pushed is also used to introduce the resource to be pushed. The resource information of the resource to be pushed may further include: theme information of the resource to be pushed, position information of the resource to be pushed, service life of the resource to be pushed and the like.
It should be noted that the subject information of the resource to be pushed may include a name of the resource to be pushed. For example, the resource to be pushed is a ticket of a playground, the name of the playground is a joyful world, and the theme information of the resource to be pushed is the joyful world. Or, the theme information of the resource to be pushed may also indicate the theme type of the resource to be pushed. For example, if the resource to be pushed is a ticket for a casino, the theme information of the resource to be pushed is used to indicate the casino type.
The technical scheme provided by the embodiment at least has the following beneficial effects: and acquiring the position information of the terminal to be pushed and the position information of the resource to be pushed. And then, calculating a first distance, wherein the first distance is the distance between the position information of the terminal to be pushed and the position information of each resource to be pushed. And pushing the resource to be pushed with the first distance meeting the preset distance condition to the terminal to be pushed. Therefore, the resource to be pushed meeting the preset distance condition can be pushed to the terminal. Therefore, the utilization rate of resource pushing can be improved, the user can use the pushed resources, and the use experience of the user is improved.
FIG. 3 is a flowchart illustrating a method of pushing a resource in accordance with an example embodiment. As shown in fig. 3, the method may include steps 301-304.
301. Location information of the first resource is obtained.
The first resource is a resource acquired from a terminal to be pushed.
As a possible implementation manner, before the server acquires the resource to be pushed, the terminal to be pushed sends the location information of the terminal to be pushed and the location information of the first resource to the server, and the server receives the location information of the terminal to be pushed from the terminal and the location information of the first resource.
Optionally, the terminal to be pushed may send the first resource to the server. And then, the server receives the first resource and inquires the position information of the first resource.
In the embodiment of the present disclosure, the similarity between the resource to be pushed and the first resource is greater than a first preset similarity threshold.
Illustratively, if the preset similarity threshold is 80%, the first asset is a ticket for casino a. If the resource A is a ticket of the playground B, the similarity of the resource A and the first resource is 95%, the similarity of the resource B and the first resource is 84%, the similarity of the resource C and the first resource is 20%, and the resource A and the resource B are resources to be pushed.
It can be understood that the similarity between the resource to be pushed and the first resource is greater than a first preset similarity threshold. Therefore, resources similar to the first resources can be pushed for the user, and the interest probability of the user is improved.
302. A second distance is calculated.
And the second distance is the distance between the position information of the first resource and the position information of the terminal to be pushed.
303. It is determined whether the second distance satisfies a preset distance condition.
In one possible design, the step of enabling the location information of the terminal to be pushed and the location information of the first resource to satisfy the preset distance condition includes: the distance between the terminal to be pushed and the first resource is smaller than or equal to a preset distance threshold. The method for pushing the terminal to the first resource comprises the following steps that the position information of the terminal to be pushed and the position information of the first resource do not meet the preset distance condition: the distance between the terminal to be pushed and the first resource is larger than a preset distance threshold.
As a possible implementation manner, the server determines a target distance according to the position information of the terminal to be pushed and the position information of the first resource, where the target distance is a distance between the terminal to be pushed and the first resource. And then, the server determines whether the position information of the terminal to be pushed and the position information of the first resource meet a preset distance condition according to the target distance and a preset distance threshold. And if the target distance is smaller than or equal to the preset distance threshold, the server determines that the position information of the terminal to be pushed and the position information of the first resource meet a preset distance condition. And if the target distance is greater than the preset distance threshold, the server determines that the position information of the terminal to be pushed and the position information of the first resource do not meet the preset distance condition.
In another possible design, the step of enabling the location information of the terminal to be pushed and the location information of the first resource to satisfy the preset distance condition includes: the position information of the terminal to be pushed is within the position information of the first resource. The method for pushing the terminal to the first resource comprises the following steps that the position information of the terminal to be pushed and the position information of the first resource do not meet the preset distance condition: the position information of the terminal to be pushed is outside the position information of the first resource.
For example, if the location information of the first resource is "the kennel district in monument, han, south of Henan", and the location information of the terminal to be pushed is "long windy street 56 number in the kennel district in monument, Henan, province, etc", it indicates that the location information of the terminal to be pushed is within the location information of the first resource.
In an implementation manner, if the location information of the terminal to be pushed and the location information of the first resource do not satisfy the preset distance condition, step 202 is executed.
The technical scheme provided by the embodiment at least has the following beneficial effects: the method comprises the steps of obtaining position information of a first resource, wherein the first resource is obtained from a terminal to be pushed, and the similarity between the resource to be pushed and the first resource is larger than a first preset similarity threshold value. And calculating a second distance, wherein the second distance is the distance between the position information of the first resource and the position information of the terminal to be pushed. And if the second distance does not meet the preset distance condition, acquiring the position information of the resource to be pushed. In this way, when the position information of the terminal to be pushed and the position information of the first resource do not satisfy the preset distance condition, the resource to be pushed satisfying the preset distance condition can be pushed to the user. Therefore, the utilization rate of resource pushing can be improved, the user can use the pushed resources, and the use experience of the user is improved.
In an implementation manner, if the location information of the terminal to be pushed and the location information of the first resource do not satisfy the preset distance condition, step 202 is executed. If the location information of the terminal to be pushed and the location information of the first resource satisfy the preset distance condition, step 304 is executed.
304. And pushing the first resource to the terminal to be pushed.
For example, if the preset distance threshold is 10 kilometers and the target distance is 5 kilometers, the server obtains the resource information of the first resource and sends the resource information of the first resource to the terminal.
The technical scheme provided by the embodiment at least has the following beneficial effects: and under the condition that the position information of the terminal to be pushed and the position information of the first resource meet a preset distance condition, the server sends the first resource to the terminal. That is to say, the user of the terminal to be pushed can use the first resource, and the server sends the first resource to the terminal, so that the first resource can be effectively utilized, and the utilization rate of the pushed resource is guaranteed.
In one possible implementation, as shown in fig. 4, step 204 may include: step 401-step 403.
401. And determining whether the first type of resources exist according to the theme information of the first resources and the position information of the terminal to be pushed.
As a possible implementation manner, the server determines whether the first target type resource exists according to the topic information of the first resource, and the similarity between the topic information of the first target type resource and the topic information of the first resource is greater than or equal to a second preset similarity threshold. If the first target type resources exist, acquiring the position information of all the resources in the first target type resources, and determining whether the first type resources exist according to the position information of all the resources in the first target type resources and the position relation of the terminal to be pushed.
Illustratively, if the second predetermined similarity threshold is 1, the predetermined distance threshold is 10 km. Suppose the theme information for the first asset is for a house playing casino area a store. According to the family playing playground area A store, a family playing playground area B store and a family playing playground area C store are found, and the similarity between the family playing playground area B store and the family playing playground area C store and the first resource is 1. And then, if the distance between the shop of the playing casino area B and the terminal to be pushed is 15 kilometers, and the distance between the shop of the playing casino area C and the terminal to be pushed is 2 kilometers, determining that the first type of resources exist. If the distance between the store in the playing amusement park area B and the terminal to be pushed is 15 kilometers, and the distance between the store in the playing amusement park area C and the terminal to be pushed is 22 kilometers, determining that the first type of resources do not exist
In one implementation, if there is a first type of resource, step 402 is performed.
In one implementation, if there is a first type of resource, step 402 is performed. If there are no resources of the first type, go to step 403.
402. And pushing the first type of resources with the first distance meeting the preset distance condition to the terminal to be pushed.
The technical scheme provided by the embodiment at least has the following beneficial effects: and determining whether the first type of resources exist according to the theme information of the first resources and the position information of the terminal to be pushed. And if the first type of resources exist, pushing the first type of resources with the first distance meeting the preset distance condition to the terminal to be pushed. Because the similarity between the theme information of the first type of resource and the theme information of the first resource is greater than the second preset similarity threshold, it is indicated that the similarity between the theme information of the first type of resource and the theme information of the first resource is higher (or the same). Therefore, resources similar to the theme information of the first resources can be pushed for the user, the interest probability of the user is improved, and the conversion rate of pushing the resources is further improved.
403. And pushing the second type of resources with the first distance meeting the preset distance condition to the terminal to be pushed.
As a possible implementation manner, the server determines the second target class resource according to the theme information of the first resource. The similarity between the second target resource and the first resource is greater than a first preset similarity threshold, and the similarity between the second target resource and the first resource is less than a second preset similarity threshold. And then, the server acquires the position information of all the resources in the second target type of resources and the position relation of the terminal to be pushed, and pushes the second type of resources with the first distance meeting the preset distance condition to the terminal to be pushed.
Illustratively, if the first predetermined similarity threshold is 85%, the second predetermined similarity threshold is 1, and the predetermined distance threshold is 10 km. Suppose that the theme information for the first asset is house play casino area a store (i.e., casino type). According to the type of the playground, a Jiaji playground area B shop and a Happy amusement park C shop are found, and the similarity between the Jiaji playground area B shop and the Haji playground area C shop and the first resource is 90%. And then, if the distance between the store B in the Jiaji amusement park area and the terminal to be pushed is 15 kilometers, and the distance between the store C in the Happy amusement park and the terminal to be pushed is 2 kilometers, determining that the second type of resources exist. And if the distance between the store in the Jiaji amusement park area B and the terminal to be pushed is 15 kilometers, and the distance between the amusement park C and the terminal to be pushed is 22 kilometers, determining that the second type of resources do not exist.
The technical scheme provided by the embodiment at least has the following beneficial effects: and if the first type of resources do not exist, pushing second type of resources with the first distance meeting the preset distance condition to the terminal to be pushed. Because the similarity between the theme information of the second type of resources and the theme information of the first type of resources is greater than the first preset similarity threshold, the similarity between the theme information of the first type of resources and the theme information of the first type of resources is higher. Therefore, resources similar to the theme information of the first resources can be pushed for the user, the interest probability of the user is improved, and the conversion rate of pushing the resources is further improved.
In one implementation, the resource to be pushed includes: the terminal comprises a first resource and a second resource, wherein the first resource is a resource obtained from the terminal to be pushed, and the similarity between the second resource and the first resource is greater than a first preset similarity threshold. In step 204, the server pushes, to the terminal to be pushed, the resource to be pushed whose first distance meets the preset distance condition, which may include: and if the first resource with the first distance meeting the preset distance condition exists, pushing the first resource with the first distance meeting the preset distance condition to the terminal to be pushed. And if the first resource with the first distance meeting the preset distance condition does not exist, pushing a second resource with the first distance meeting the preset distance condition to the terminal to be pushed.
Optionally, the second resource includes a first type resource and/or a second type resource.
It can be understood that, in a case that the resources to be pushed include a first resource and a second resource, if there is a first resource whose first distance satisfies a preset distance condition, the first resource whose first distance satisfies the preset distance condition is pushed to the terminal to be pushed. Therefore, the resources acquired from the terminal can be pushed to the terminal to be pushed so as to meet the requirements of users. And if the first resource with the first distance meeting the preset distance condition does not exist, pushing a second resource with the first distance meeting the preset distance condition to the terminal to be pushed. Therefore, the utilization rate of resource pushing can be improved, the user can use the pushed resources, and the use experience of the user is improved.
In a practical manner, as shown in fig. 5, the pushing method of the resource further includes steps 501 to 502.
501. And displaying the theme information of the first resource.
Illustratively, as shown in fig. 6, the terminal to be pushed displays a video playing page 601, where the video playing page 601 includes topic information 602 of the first resource.
502. And responding to the viewing operation of the target user on the subject information of the first resource, and displaying a resource information list.
Wherein, the resource information list includes: and resource information of the resource to be pushed, wherein the similarity between the resource to be pushed and the first resource is greater than a first preset similarity threshold value, and the position information of the resource to be pushed meets a preset distance condition.
Illustratively, in conjunction with fig. 6, if the first resource is an admission ticket of a guy-ji-fairground area a store, the operation of receiving theme information 602 of the target user at the first resource by the push terminal displays a resource information list 701 shown in fig. 7 on a video playing page, where the resource information list 701 includes: a good ji casino area B store (i.e., theme information for the asset to be pushed), 5 kilometers (i.e., the distance between the asset to be pushed and the target user), and an acquire button. The get button user gets access tickets to store B in the guy area. That is, the resource information list displays the same resource as the first resource.
For another example, referring to fig. 6, if the first resource is a ticket of a guy-ji-fairground area a store, the operation of the terminal to be pushed receiving the theme information 602 of the target user on the first resource displays a resource information list 801 as shown in fig. 8 on the video playing page, where the resource information list 801 includes: the resource information of the family amusement park and the resource information of the castle happy park. That is, the resource information list shows the resources having a higher similarity to the first resource.
Optionally, the resource to be pushed includes a first resource.
As a possible implementation manner, the terminal to be pushed receives the viewing operation of the subject information of the target user in the first resource. And then, the terminal to be pushed can send the position information of the terminal to be pushed and the position information of the first resource to the server. And then, the terminal to be pushed receives the resource information of the resource to be pushed from the server. And responding to the viewing operation of the target user on the theme information of the first resource, and displaying a resource information list by the terminal to be pushed.
It should be noted that, after the terminal to be pushed receives the viewing operation of the subject information of the target user in the first resource, the server may perform steps 201 to 204. That is, after the server sends the resource information to the terminal to be pushed, the terminal to be pushed may display the resource information list (i.e., step 502).
The technical scheme provided by the embodiment at least has the following beneficial effects: and displaying the theme information of the first resource. And then responding to the viewing operation of the target user on the subject information of the first resource, and displaying a resource information list, wherein the resource information list comprises: and the similarity between the theme information of the resource to be pushed and the first resource is greater than a first preset similarity threshold, and the position information of the resource to be pushed meets a preset distance condition. Therefore, the resources to be pushed, which meet the preset distance condition and have higher similarity with the first resources, can be pushed to the user, the utilization rate of resource pushing can be improved, the user can use the pushed resources, and the use experience of the user is improved.
It is understood that the above method may be implemented by a push device of resources. The resource pushing device comprises a hardware structure and/or a software module corresponding to the execution of each function in order to realize the functions. Those of skill in the art will readily appreciate that the various illustrative modules and algorithm steps described in connection with the embodiments disclosed herein may be implemented as hardware or combinations of hardware and computer software. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the disclosed embodiments.
The present disclosure may perform functional module division on the pushing apparatus of the resource according to the method example, for example, each functional module may be divided corresponding to each function, or two or more functions may be integrated into one processing module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. It should be noted that, the division of the modules in the embodiments of the present disclosure is illustrative, and is only one division of logic functions, and there may be another division in actual implementation.
Fig. 9 is a block diagram illustrating a pushing apparatus of a resource according to an exemplary embodiment. Referring to fig. 9, the pushing apparatus 90 of resources includes an acquiring unit 91, a processing unit 92, and a sending unit 93.
An acquisition unit 91 configured to perform acquisition of location information of a terminal to be pushed. The obtaining unit 91 is further configured to perform obtaining location information of the resource to be pushed. The processing unit 92 is configured to perform calculation of a first distance, where the first distance is a distance between the location information of the terminal to be pushed and the location information of each resource to be pushed. A sending unit 93 configured to perform pushing, to the terminal to be pushed, the resource to be pushed whose first distance satisfies a preset distance condition.
Optionally, the obtaining unit 91 is further configured to perform obtaining of location information of a first resource, where the first resource is a resource obtained from a terminal to be pushed, and a similarity between the resource to be pushed and the first resource is greater than a first preset similarity threshold. The processing unit 92 is further configured to perform calculating a second distance, where the second distance is a distance between the location information of the first resource and the location information of the terminal to be pushed. The obtaining unit 91 is further configured to perform obtaining the location information of the resource to be pushed if the second distance does not satisfy the preset distance condition.
Optionally, the obtaining unit 91 is further configured to perform obtaining the subject information of the first resource. The processing unit 92 is further configured to execute determining, according to the topic information of the first resource, a resource to be pushed, where the resource to be pushed includes: the similarity between the theme information of the first type of resources and the theme information of the first resources is larger than or equal to a second preset similarity threshold, the similarity between the theme information of the second type of resources and the theme information of the first resources is smaller than the second preset similarity threshold, and the second preset similarity threshold is larger than the first preset similarity threshold.
Optionally, the sending unit 93 is further configured to execute, if there is a first type of resource whose first distance meets a preset distance condition, pushing the first type of resource whose first distance meets the preset distance condition to the terminal to be pushed. The sending unit 93 is further configured to execute, if there is no first type resource whose first distance satisfies the preset distance condition, pushing a second type resource whose first distance satisfies the preset distance condition to the terminal to be pushed.
Optionally, the sending unit 93 is further configured to execute, if the second distance meets a preset distance condition, pushing the first resource to the terminal to be pushed.
Optionally, the resource to be pushed includes: the terminal comprises a first resource and a second resource, wherein the first resource is a resource obtained from the terminal to be pushed, and the similarity between the second resource and the first resource is greater than a first preset similarity threshold. The sending unit 93 is further configured to execute, if there is a first resource whose first distance satisfies a preset distance condition, pushing the first resource whose first distance satisfies the preset distance condition to the terminal to be pushed. The sending unit 93 is further configured to execute, if there is no first resource whose first distance satisfies the preset distance condition, pushing a second resource whose first distance satisfies the preset distance condition to the terminal to be pushed.
Fig. 10 is a block diagram illustrating a pushing apparatus of a resource according to an exemplary embodiment. Referring to fig. 10, the resource pushing apparatus 100 includes a display unit 1001.
A display unit 1001 configured to perform displaying of subject information of the first resource. A display unit 1001 configured to perform a viewing operation of the subject information of the first resource by the target user, and display a resource information list including: and the similarity between the theme information of the resource to be pushed and the first resource is greater than a first preset similarity threshold, and the position information of the resource to be pushed meets a preset distance condition.
With regard to the resource pushing apparatus in the above embodiments, the specific manner in which each module performs operations has been described in detail in the embodiments related to the method, and will not be elaborated here.
Fig. 11 is a schematic structural diagram of a resource pushing device 110 provided by the present disclosure. As shown in fig. 11, the resource pushing device 110 may include at least one processor 1101 and a memory 1103 for storing instructions executable by the processor 1101. Wherein the processor 1101 is configured to execute instructions in the memory 1103 to implement the pushing method of the resource in the above-described embodiments.
In addition, the pushing device 110 of resources may further include a communication bus 1102 and at least one communication interface 1104.
The processor 1101 may be a GPU, a micro-processing unit, an ASIC, or one or more integrated circuits for controlling the execution of programs in accordance with the disclosed aspects.
The memory 1103 may be a read-only memory (ROM) or other type of static storage device that can store static information and instructions, a Random Access Memory (RAM) or other type of dynamic storage device that can store information and instructions, an electrically erasable programmable read-only memory (EEPROM), a compact disc read-only memory (CD-ROM) or other optical disk storage, optical disk storage (including compact disc, laser disc, optical disc, digital versatile disc, blu-ray disc, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to these. The memory may be self-contained and connected to the processing unit by a bus. The memory may also be integrated with the processing unit as a volatile storage medium in the GPU.
The memory 1103 is used for storing instructions for executing the disclosed solution, and the processor 1101 controls the execution. The processor 1101 is configured to execute instructions stored in the memory 1103 to thereby implement the functions in the disclosed method.
In particular implementations, processor 1101 may include one or more GPUs, such as GPU0 and GPU1 in fig. 11, as one embodiment.
In one embodiment, the resource pushing device 110 may include a plurality of processors, such as the processor 1101 and the processor 1107 in fig. 11. Each of these processors may be a single-Core (CPU) processor or a multi-core (multi-GPU) processor. A processor herein may refer to one or more devices, circuits, and/or processing cores for processing data (e.g., computer program instructions).
In a specific implementation, as an embodiment, the pushing apparatus 110 for a resource may further include an output device 1105 and an input device 1106. The output device 1105 is in communication with the processor 1101 and may display information in a variety of ways. For example, the output device 1105 may be a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display device, a Cathode Ray Tube (CRT) display device, a projector (projector), or the like. The input device 1106 is in communication with the processor 1101 and can accept user input in a variety of ways. For example, the input device 1106 may be a mouse, keyboard, touch screen device or sensing device, etc.
Those skilled in the art will appreciate that the configuration shown in fig. 11 does not constitute a limitation of the pushing device 110 for resources, and may include more or fewer components than those shown, or combine certain components, or employ a different arrangement of components.
The present disclosure also provides a computer-readable storage medium having instructions stored thereon, which, when executed by a processor of a server, enable the server to perform the group communication method provided by the embodiments of the present disclosure.
The embodiment of the present disclosure further provides a computer program product containing instructions, which when run on a server, causes the server to execute the method for pushing resources provided by the embodiment of the present disclosure.
The embodiment of the present disclosure also provides a communication system, as shown in fig. 1, the system includes a server 01 and a terminal 02. The server 01 and the terminal 02 are respectively configured to execute corresponding steps in the foregoing embodiments of the present disclosure, so that the communication system solves the technical problem solved by the embodiments of the present disclosure and achieves the technical effect achieved by the embodiments of the present disclosure, which is not described herein again.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (10)
1. A method for pushing a resource, the method comprising:
acquiring position information of a terminal to be pushed;
acquiring position information of a resource to be pushed;
calculating a first distance, wherein the first distance is the distance between the position information of the terminal to be pushed and the position information of each resource to be pushed;
and pushing the resource to be pushed with the first distance meeting the preset distance condition to the terminal to be pushed.
2. The method according to claim 1, wherein before the obtaining the location information of the resource to be pushed, the method further comprises:
acquiring position information of a first resource, wherein the first resource is acquired from the terminal to be pushed, and the similarity between the resource to be pushed and the first resource is greater than a first preset similarity threshold;
calculating a second distance, wherein the second distance is a distance between the position information of the first resource and the position information of the terminal to be pushed;
acquiring the position information of the resource to be pushed, including:
and if the second distance does not meet the preset distance condition, acquiring the position information of the resource to be pushed.
3. The method according to claim 2, wherein before the obtaining the location information of the resource to be pushed if the second distance does not satisfy the preset distance condition, the method further comprises:
obtaining subject information of the first resource;
determining the resource to be pushed according to the theme information of the first resource, wherein the resource to be pushed comprises: the similarity between the theme information of the first type of resources and the theme information of the first resources is larger than or equal to a second preset similarity threshold, the similarity between the theme information of the second type of resources and the theme information of the first resources is smaller than the second preset similarity threshold, and the second preset similarity threshold is larger than the first preset similarity threshold.
4. The method according to claim 3, wherein the pushing, to the terminal to be pushed, the resource to be pushed whose first distance meets a preset distance condition includes:
if the first type of resources with the first distance meeting the preset distance condition exist, pushing the first type of resources with the first distance meeting the preset distance condition to the terminal to be pushed;
if the first type of resources with the first distance meeting the preset distance condition do not exist, pushing the second type of resources with the first distance meeting the preset distance condition to the terminal to be pushed.
5. The method of claim 2, further comprising:
and if the second distance meets the preset distance condition, pushing the first resource to the terminal to be pushed.
6. The method of claim 1, wherein the resource to be pushed comprises: the terminal comprises a first resource and a second resource, wherein the first resource is a resource obtained from the terminal to be pushed, and the similarity between the second resource and the first resource is greater than a first preset similarity threshold;
the step of pushing the resource to be pushed with the first distance meeting the preset distance condition to the terminal to be pushed comprises the following steps:
if the first resource with the first distance meeting the preset distance condition exists, pushing the first resource with the first distance meeting the preset distance condition to the terminal to be pushed;
and if the first resource with the first distance meeting the preset distance condition does not exist, pushing the second resource with the first distance meeting the preset distance condition to the terminal to be pushed.
7. A resource pushing device, comprising:
an acquisition unit configured to perform acquisition of position information of a terminal to be pushed;
the acquisition unit is further configured to perform acquisition of location information of a resource to be pushed;
the processing unit is configured to calculate a first distance, wherein the first distance is a distance between the position information of the terminal to be pushed and the position information of each resource to be pushed;
a sending unit configured to execute pushing of the resource to be pushed, of which the first distance meets a preset distance condition, to the terminal to be pushed.
8. A server, characterized in that the server comprises:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the method of pushing of resources of any of claims 1-6.
9. A computer-readable storage medium having instructions stored thereon, wherein the instructions in the computer-readable storage medium, when executed by a processor of a server, enable the server to perform a push method of a resource according to any one of claims 1-6.
10. A computer program product comprising computer programs/instructions, characterized in that the computer programs/instructions, when executed by a processor, implement the pushing method of the resource of any of claims 1-6.
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| CN110941775A (en) * | 2019-12-26 | 2020-03-31 | 上海传英信息技术有限公司 | Message pushing method, terminal equipment and computer readable storage medium |
| CN111756796A (en) * | 2020-05-11 | 2020-10-09 | 拉扎斯网络科技（上海）有限公司 | Method and device for pushing rights and interests resource information, storage medium and terminal |
| CN113194351A (en) * | 2021-02-24 | 2021-07-30 | 北京字跳网络技术有限公司 | Video display method and device, electronic equipment and storage medium |
| CN114169920A (en) * | 2021-11-23 | 2022-03-11 | 北京达佳互联信息技术有限公司 | Virtual resource pushing method, device, equipment and storage medium |
| CN114187070A (en) * | 2021-12-10 | 2022-03-15 | 常州机电职业技术学院 | Takeaway distribution method and system based on jitter short video platform |
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