CN114827659A - Advertisement playing control method and device, intelligent terminal and storage medium - Google Patents
Advertisement playing control method and device, intelligent terminal and storage medium Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses an advertisement playing control method, an advertisement playing control device, an intelligent terminal and a storage medium, wherein the advertisement playing control method comprises the following steps: acquiring a target video; acquiring a target attribute based on the target video; acquiring a target advertisement associated with the target attribute based on the target attribute; and performing correlated playing on the target advertisement and the target video. The scheme of the invention can play the advertisement and the video in a correlated manner based on the target attribute, and the advertisement and the video which are played in a correlated manner are correlated in content, so that compared with the scheme of randomly implanting the advertisement into the video in the prior art, the scheme of the invention is beneficial to arousing the interest of a user, bringing effective drainage to the advertisement, realizing the effective click rate of the advertisement and improving the benefit of implanting the advertisement.
Description
Technical Field
The invention relates to the technical field of video service, in particular to an advertisement playing control method, an advertisement playing control device, an intelligent terminal and a storage medium.
Background
In recent years, with the development of internet technology, video services are accepted by a large number of users due to the advantages of indexing and convenient use, and the creation, distribution and viewing of videos are very common. Especially, under the promotion of high-pressure fast-paced life, short videos are rapidly developed, and most users can see the short videos in fragmented time to realize decompression and dispensing life. On the basis, considerable benefits can be brought to the short video advertisement.
However, in the prior art, advertisements are usually randomly implanted when the advertisements are implanted into videos, which cannot arouse the interest of users, bring effective drainage to the advertisements, and realize the effective click rate of the advertisements, so that the benefit of implanting the advertisements is low.
Thus, there is still a need for improvement and development of the prior art.
Disclosure of Invention
The invention mainly aims to provide an advertisement playing control method, an advertisement playing control device, an intelligent terminal and a storage medium, and aims to solve the problems that in the prior art, the interest of a user cannot be aroused when advertisements are randomly implanted into a video, effective drainage is brought to the advertisements, and the effective click rate of the advertisements is realized, so that the benefit of implanting the advertisements is low.
In order to achieve the above object, a first aspect of the present invention provides an advertisement playing control method, where the method includes:
acquiring a target video;
acquiring a target attribute based on the target video;
acquiring a target advertisement associated with the target attribute based on the target attribute;
and performing correlated playing on the target advertisement and the target video.
Optionally, the obtaining the target video includes:
and acquiring a video issued by the target object as a target video.
Optionally, the obtaining the target attribute based on the target video includes:
performing at least one of image recognition, character recognition and audio recognition on the target video;
and acquiring target attributes related to the content of the target video based on the identification result.
Optionally, the obtaining the target advertisement associated with the target attribute based on the target attribute includes:
acquiring advertisement attributes of advertisements in a preset advertisement library;
and screening and acquiring the advertisements with the advertisement attributes associated with the target attributes as target advertisements.
Optionally, the screening to obtain the advertisement with the advertisement attribute associated with the target attribute as a target advertisement includes:
acquiring the duration of the target video;
acquiring a target number based on the time length of the target video and a preset advertisement playing time length;
and screening out a target number of advertisements with the advertisement attributes associated with the target attributes from the advertisement library to serve as target advertisements.
Optionally, the associating and playing the target advertisement and the target video includes:
storing the target advertisement and the target video in a correlation manner;
and when the target video is played, playing the target advertisement in an advertisement area corresponding to the target video.
Optionally, when the target video is played, the playing the target advertisement in an advertisement area corresponding to the target video includes:
when the target video is played, the target advertisement is played in at least one of the forms of characters, pictures and webpage links in the advertisement area corresponding to the target video.
A second aspect of the present invention provides an advertisement playback control apparatus, wherein the apparatus includes:
the target video acquisition module is used for acquiring a target video;
a target attribute obtaining module, configured to obtain a target attribute based on the target video;
the target advertisement acquisition module is used for acquiring a target advertisement associated with the target attribute based on the target attribute;
and the playing control module is used for performing associated playing on the target advertisement and the target video.
A third aspect of the present invention provides an intelligent terminal, where the intelligent terminal includes a memory, a processor, and an advertisement playing control program stored in the memory and executable on the processor, and the advertisement playing control program, when executed by the processor, implements any one of the steps of the advertisement playing control method.
A fourth aspect of the present invention provides a computer-readable storage medium, in which an advertisement playing control program is stored, and the advertisement playing control program, when executed by a processor, implements any one of the steps of the advertisement playing control method.
In the above way, the scheme of the invention obtains the target video; acquiring a target attribute based on the target video; acquiring a target advertisement associated with the target attribute based on the target attribute; and performing correlated playing on the target advertisement and the target video. The scheme of the invention can play the advertisement and the video in a correlated manner based on the target attribute, and the advertisement and the video which are played in a correlated manner are correlated in content, so that compared with the scheme of randomly implanting the advertisement into the video in the prior art, the scheme of the invention is beneficial to arousing the interest of a user, bringing effective drainage to the advertisement, realizing the effective click rate of the advertisement and improving the benefit of implanting the advertisement.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
Fig. 1 is a schematic flowchart of an advertisement playing control method according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a detailed process of step S200 in FIG. 1 according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating a detailed process of step S300 in FIG. 1 according to an embodiment of the present invention;
FIG. 4 is a flowchart illustrating the step S302 in FIG. 3 according to an embodiment of the present invention;
FIG. 5 is a flowchart illustrating the step S400 in FIG. 1 according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of an advertisement playing control apparatus according to an embodiment of the present invention;
fig. 7 is a schematic block diagram of an internal structure of an intelligent terminal according to an embodiment of the present invention.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the invention. It will be apparent, however, to one skilled in the art that the present invention may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present invention with unnecessary detail.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the specification of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when …" or "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted depending on the context to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
The technical solutions in the embodiments of the present invention are clearly and completely described below with reference to the drawings of the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention, but the present invention may be practiced in other ways than those specifically described and will be readily apparent to those of ordinary skill in the art without departing from the spirit of the present invention, and therefore the present invention is not limited to the specific embodiments disclosed below.
In modern society, with the progress of science and technology and the improvement of economic level of people, various mobile terminals (such as mobile phones, tablet computers and the like) are more and more widely used. With the wide application of mobile terminals and the rapid development of internet technology, video services are receiving more attention. Video services are accepted by a large number of users due to the advantages of indexing and convenient use, and the creation, release and watching of videos are very common. Especially, under the promotion of high-pressure fast-paced life, short videos are rapidly developed, and most users can see the short videos in fragmented time to realize decompression and dispensing life. The video service website has a problem of high cost as a basic service, and is difficult to realize profit when facing the current popular free internet. On the basis, certain benefits can be brought to the short video advertisement. However, short videos usually cannot receive the special corresponding advertisements, and the advertisements of the mainstream media have fewer people to see, and the advertisement promotion effect is not good. In the prior art, most video service websites do not provide a mature advertisement insertion technology, part of advertisements are implanted randomly in videos, the relevance degree of the advertisements and the content of the videos is not high, the interests of users cannot be aroused, effective drainage is brought to the advertisements, effective click rate of the advertisements is realized, and accordingly the benefit of implanting the advertisements is low. Some advertisements which are not related to the video content even cause user dislike, influence user experience and reduce evaluation of the user on related video service websites.
In order to solve the problems in the prior art, an embodiment of the present invention provides an advertisement playing control method, in the embodiment of the present invention, a target video is obtained; acquiring a target attribute based on the target video; acquiring a target advertisement associated with the target attribute based on the target attribute; and performing correlated playing on the target advertisement and the target video. The scheme of the invention can play the advertisement and the video in a correlated manner based on the target attribute, and the advertisement and the video which are played in a correlated manner are correlated in content, so that compared with the scheme of randomly implanting the advertisement into the video in the prior art, the scheme of the invention is beneficial to arousing the interest of a user, bringing effective drainage to the advertisement, realizing the effective click rate of the advertisement and improving the benefit of implanting the advertisement.
Exemplary method
As shown in fig. 1, an embodiment of the present invention provides an advertisement playing control method, which specifically includes the following steps:
and step S100, acquiring a target video.
The target video is a video needing advertisement implantation. Specifically, the target video may be all videos published on the video publishing platform, or may be a part of videos screened according to actual requirements. In an application scenario, when an advertisement is implanted for a short video, the target video may be a video with a duration lower than a preset short video duration threshold, where the short video duration threshold may be preset and adjusted according to an actual requirement, and is not specifically limited herein. In another application scenario, when it is considered that videos published on a video publishing platform are too many, and the cost (including calculation cost, network cost, and the like) of advertising each video is high, videos with high popularity may be screened as target videos, for example, videos with a forwarding number, a sum of a comment number and a comment number larger than a preset popularity threshold may be screened as target videos, where the popularity threshold may be preset and adjusted according to actual needs, and is not specifically limited herein.
And step S200, acquiring target attributes based on the target video.
Wherein the target attribute is a content attribute corresponding to a specific content of each target video. Specifically, content identification may be performed on the target video to obtain a corresponding target attribute. In an application scenario, each target attribute can be preset according to actual requirements, content recognition is performed on each target video, and the target attribute closest to each target video is matched according to a recognition result.
Step S300, based on the target attribute, obtaining the target advertisement associated with the target attribute.
Wherein the target advertisement is an advertisement associated with the content of the corresponding target video. Specifically, the content-related target advertisement can be obtained by screening according to the target attribute of the target video. For example, if the main content of a target video is a cat, the target attribute may be "cat," and an advertisement related to a cat or cat product may be obtained as the target advertisement associated with the target attribute.
And step S400, performing associated playing on the target advertisement and the target video.
Specifically, the target advertisement is implanted into the target video, so that the user plays the target video and simultaneously plays the corresponding target advertisement.
As can be seen from the above, the advertisement playing control method provided by the embodiment of the present invention obtains a target video; acquiring a target attribute based on the target video; acquiring a target advertisement associated with the target attribute based on the target attribute; and performing correlated playing on the target advertisement and the target video. The scheme of the invention can play the advertisement and the video in a correlated manner based on the target attribute, and the advertisement and the video which are played in a correlated manner are correlated in content, so that compared with the scheme of randomly implanting the advertisement into the video in the prior art, the scheme of the invention is beneficial to arousing the interest of a user, bringing effective drainage to the advertisement, realizing the effective click rate of the advertisement and improving the benefit of implanting the advertisement.
Optionally, the obtaining the target video in step S100 includes: and acquiring a video issued by the target object as a target video.
The target object may be a part of users in a preset video distribution platform. In an application scenario, in consideration of the cost such as the calculation cost and the network cost of advertisement implantation and the benefit brought by advertisement implantation, part of video publishing users with high popularity can be screened out to serve as target objects, so that the popularity of the video publishing users is utilized to obtain high benefit at low cost. Specifically, a part of video publishing users may be screened in advance as target objects, for example, video publishing users whose number of fans is greater than a preset threshold of the number of fans are obtained as target objects. For another example, a video publishing user with advertisement cooperation may be used as the target object, a video publishing user whose fan number increase rate in a period of time is greater than a preset fan number increase rate threshold may be used as the target object, and other manners for acquiring the target object may be provided, which is not specifically limited herein. After the target object is obtained, the video published by the target object can be used as a target video, and corresponding advertisement implantation is carried out on the target video.
Specifically, in this embodiment, as shown in fig. 2, the step S200 includes:
step S201, performing at least one of image recognition, character recognition and audio recognition on the target video.
In step S202, a target attribute related to the content of the target video is acquired based on the recognition result.
Specifically, each target video is subjected to frame-by-frame image recognition, character recognition and/or audio video, so that a target attribute corresponding to the specific content of the corresponding target video can be obtained. In an application scenario, when image recognition is performed on a target video, if it is recognized that an image subject of the video is a cat, the "cat" may be used as a target attribute of the target video. In another application scenario, text recognition is performed on subtitles appearing in a target video, and if a main body with high subtitle appearance frequency in the video is identified as a bird, the bird can be used as a target attribute of the target video. Similarly, the specific manner of performing audio recognition is similar to the above-described manner, and is not described herein again.
Specifically, in this embodiment, as shown in fig. 3, the step S300 includes:
step S301, obtaining the advertisement attribute of each advertisement in a preset advertisement library.
Step S302, screening and obtaining the advertisement with the advertisement attribute associated with the target attribute as a target advertisement.
The preset advertisement library is a preset storage library for storing advertisements to be delivered, and the advertisement attribute is a content attribute associated with the content of the corresponding advertisement. Optionally, when storing the advertisement in the advertisement library, a tag may be added to each advertisement, and the advertisement attribute of the advertisement may be obtained according to the tag. Further, when the advertisement is not tagged, content recognition (including at least one of image recognition, character recognition and audio recognition) may be performed on the advertisement, so as to obtain an advertisement attribute corresponding to the advertisement. Further, advertisements with advertisement attributes associated with the target attributes are screened from the advertisement library and used as target advertisements implanted into corresponding target videos. Specifically, whether the advertisement attribute is associated with the target attribute may be determined according to a preset association rule. For example, when the advertisement attribute is the same as the target attribute, the advertisement attribute is considered to be associated, and whether the advertisement attribute is associated may be determined according to a machine learning algorithm, which is not specifically limited herein.
Specifically, in this embodiment, as shown in fig. 4, the step S302 includes:
step S3021, acquiring the duration of the target video.
Step S3022, obtaining the target number based on the duration of the target video and the preset advertisement playing duration.
Step S3023, screening a target number of advertisements with the advertisement attributes associated with the target attributes from the advertisement library as target advertisements.
Specifically, considering that the number of advertisements in the advertisement library is large and the duration of the target video is limited, only a part of advertisements can be screened out for implantation. The preset advertisement playing time is preset time for playing each implanted advertisement, and can be set and adjusted according to actual requirements. In this embodiment, the duration of the target video is divided by the preset advertisement playing duration and rounded down to obtain the target number. Optionally, a target number of advertisements with the advertisement attributes associated with the target attributes may be randomly screened from the advertisement library, and used as the target advertisements, or the advertisements may be sorted according to importance degrees, and the advertisements with the advertisement attributes associated with the target attributes with the target number before are obtained and used as the target advertisements, which is not specifically limited herein.
Specifically, in this embodiment, as shown in fig. 5, the step S400 includes:
step S401, storing the target advertisement and the target video in association with each other.
Step S402, when the target video is played, the target advertisement is played in the advertisement area corresponding to the target video.
Optionally, the storage location of the target advertisement may be stored in association with the target video, and when the target video is played, the corresponding target advertisement may be called through the storage location of the target advertisement. Specifically, a target number of target advertisements may be sequentially played in the advertisement area.
Optionally, the step S402 specifically includes: when the target video is played, the target advertisement is played in at least one of the forms of characters, pictures and webpage links in the advertisement area corresponding to the target video.
Exemplary device
As shown in fig. 6, corresponding to the advertisement playing control method, an embodiment of the present invention further provides an advertisement playing control device, where the advertisement playing control device includes:
and a target video obtaining module 610, configured to obtain a target video.
The target video is a video needing advertisement implantation. Specifically, the target video may be all videos published on the video publishing platform, or may be a part of videos screened according to actual requirements. In an application scenario, when an advertisement is implanted for a short video, the target video may be a video with a duration lower than a preset short video duration threshold, where the short video duration threshold may be preset and adjusted according to an actual requirement, and is not specifically limited herein. In another application scenario, when it is considered that videos published on a video publishing platform are too many, and the cost (including calculation cost, network cost, and the like) of advertising each video is high, videos with high popularity may be screened as target videos, for example, videos with a forwarding number, a sum of a comment number and a comment number larger than a preset popularity threshold may be screened as target videos, where the popularity threshold may be preset and adjusted according to actual needs, and is not specifically limited herein.
And a target attribute obtaining module 620, configured to obtain a target attribute based on the target video.
Wherein the target attribute is a content attribute corresponding to a specific content of each target video. Specifically, content identification may be performed on the target video to obtain a corresponding target attribute. In an application scenario, each target attribute can be preset according to actual requirements, content recognition is performed on each target video, and the target attribute closest to each target video is matched according to a recognition result.
And a target advertisement obtaining module 630, configured to obtain a target advertisement associated with the target attribute based on the target attribute.
Wherein the target advertisement is an advertisement associated with the content of the corresponding target video. Specifically, the content-related target advertisement can be obtained by screening according to the target attribute of the target video. For example, if the main content of a target video is a cat, the target attribute may be "cat," and an advertisement related to a cat or cat product may be obtained as the target advertisement associated with the target attribute.
And the playing control module 640 is configured to perform associated playing on the target advertisement and the target video.
Specifically, the target advertisement is implanted into the target video, so that the user plays the target video and simultaneously plays the corresponding target advertisement.
As can be seen from the above, the advertisement playing control apparatus provided in the embodiment of the present invention obtains the target video through the target video obtaining module 610; acquiring a target attribute based on the target video through a target attribute acquisition module 620; acquiring, by the target advertisement acquiring module 630, a target advertisement associated with the target attribute based on the target attribute; and the target advertisement and the target video are played in a correlated manner through the playing control module 640. The scheme of the invention can play the advertisement and the video in a correlated manner based on the target attribute, and the advertisement and the video which are played in a correlated manner are correlated in content, so that compared with the scheme of randomly implanting the advertisement into the video in the prior art, the scheme of the invention is beneficial to arousing the interest of a user, bringing effective drainage to the advertisement, realizing the effective click rate of the advertisement and improving the benefit of implanting the advertisement.
Optionally, the target video obtaining module 610 is specifically configured to: and acquiring a video issued by the target object as a target video.
The target object may be a part of users in a preset video distribution platform. In an application scenario, in consideration of the cost such as the calculation cost and the network cost of advertisement implantation and the benefit brought by advertisement implantation, part of video publishing users with high popularity can be screened out to serve as target objects, so that the popularity of the video publishing users is utilized to obtain high benefit at low cost. Specifically, a part of video publishing users may be screened in advance as target objects, for example, video publishing users whose number of fans is greater than a preset threshold of the number of fans are obtained as target objects. For another example, a video publishing user with advertisement cooperation may be used as the target object, a video publishing user whose fan number increase rate in a period of time is greater than a preset fan number increase rate threshold may be used as the target object, and other manners for acquiring the target object may be provided, which is not specifically limited herein. After the target object is obtained, the video published by the target object can be used as a target video, and corresponding advertisement implantation is carried out on the target video.
Specifically, in this embodiment, the target attribute obtaining module 620 is specifically configured to: performing at least one of image recognition, character recognition and audio recognition on the target video; and acquiring target attributes related to the content of the target video based on the identification result. Specifically, each target video is subjected to frame-by-frame image recognition, character recognition and/or audio video, so that a target attribute corresponding to the specific content of the corresponding target video can be obtained. In an application scenario, when image recognition is performed on a target video, if it is recognized that an image subject of the video is a cat, the "cat" may be used as a target attribute of the target video. In another application scenario, text recognition is performed on subtitles appearing in a target video, and if a main body with high subtitle appearance frequency in the video is identified as a bird, the bird can be used as a target attribute of the target video. Similarly, the specific manner of performing audio recognition is similar to the above-described manner, and is not described herein again.
Specifically, in this embodiment, the target advertisement obtaining module 630 is specifically configured to: acquiring advertisement attributes of advertisements in a preset advertisement library; and screening and acquiring the advertisements with the advertisement attributes associated with the target attributes as target advertisements.
The preset advertisement library is a preset storage library for storing advertisements to be delivered, and the advertisement attribute is a content attribute associated with the content of the corresponding advertisement. Optionally, when storing the advertisement in the advertisement library, a tag may be added to each advertisement, and the advertisement attribute of the advertisement may be obtained according to the tag. Further, when the advertisement is not tagged, content recognition (including at least one of image recognition, character recognition and audio recognition) may be performed on the advertisement, so as to obtain an advertisement attribute corresponding to the advertisement. Further, advertisements with advertisement attributes associated with the target attributes are screened from the advertisement library and used as target advertisements implanted into corresponding target videos. Specifically, whether the advertisement attribute is associated with the target attribute may be determined according to a preset association rule. For example, when the advertisement attribute is the same as the target attribute, the advertisement attribute is considered to be associated, and whether the advertisement attribute is associated may be determined according to a machine learning algorithm, which is not specifically limited herein.
Specifically, in this embodiment, the target advertisement obtaining module 630 is further specifically configured to: acquiring the duration of the target video; acquiring a target number based on the time length of the target video and a preset advertisement playing time length; and screening out a target number of advertisements with the advertisement attributes associated with the target attributes from the advertisement library to serve as target advertisements.
Specifically, considering that the number of advertisements in the advertisement library is large and the duration of the target video is limited, only a part of advertisements can be screened out for implantation. The preset advertisement playing time is preset time for playing each implanted advertisement, and can be set and adjusted according to actual requirements. In this embodiment, the time length of the target video is divided by the preset advertisement playing time length and rounded down to obtain the target number. Optionally, a target number of advertisements whose advertisement attributes are associated with the target attributes may be randomly screened from the advertisement library to serve as target advertisements, or the advertisements may be sorted according to importance degree to obtain advertisements whose target attributes are associated with the target attributes, which serve as target advertisements, and no specific limitation is made here.
Specifically, in this embodiment, the play control module 640 is specifically configured to: storing the target advertisement and the target video in a correlation manner; and when the target video is played, playing the target advertisement in an advertisement area corresponding to the target video.
Optionally, the storage location of the target advertisement may be stored in association with the target video, and when the target video is played, the corresponding target advertisement may be called through the storage location of the target advertisement. Specifically, a target number of target advertisements may be sequentially played in the advertisement area.
Optionally, the play control module 640 is specifically configured to: when the target video is played, the target advertisement is played in at least one of the forms of characters, pictures and webpage links in the advertisement area corresponding to the target video.
Based on the above embodiment, the present invention further provides an intelligent terminal, and a schematic block diagram thereof may be as shown in fig. 7. The intelligent terminal comprises a processor, a memory, a network interface and a display screen which are connected through a system bus. Wherein, the processor of the intelligent terminal is used for providing calculation and control capability. The memory of the intelligent terminal comprises a nonvolatile storage medium and an internal memory. The nonvolatile storage medium stores an operating system and an advertisement playback control program. The internal memory provides an environment for the operation of the operating system and the advertisement playing control program in the nonvolatile storage medium. The network interface of the intelligent terminal is used for being connected and communicated with an external terminal through a network. The advertisement playing control program realizes the steps of any one of the advertisement playing control methods when being executed by the processor. The display screen of the intelligent terminal can be a liquid crystal display screen or an electronic ink display screen.
It will be understood by those skilled in the art that the block diagram of fig. 7 is only a block diagram of a part of the structure related to the solution of the present invention, and does not constitute a limitation to the intelligent terminal to which the solution of the present invention is applied, and a specific intelligent terminal may include more or less components than those shown in the figure, or combine some components, or have different arrangements of components.
In one embodiment, an intelligent terminal is provided, where the intelligent terminal includes a memory, a processor, and an advertisement playing control program stored in the memory and executable on the processor, and the advertisement playing control program performs the following operation instructions when executed by the processor:
acquiring a target video;
acquiring a target attribute based on the target video;
acquiring a target advertisement associated with the target attribute based on the target attribute;
and performing correlated playing on the target advertisement and the target video.
The embodiment of the present invention further provides a computer-readable storage medium, where an advertisement playing control program is stored on the computer-readable storage medium, and when the advertisement playing control program is executed by a processor, the steps of any one of the advertisement playing control methods provided in the embodiments of the present invention are implemented.
It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present invention.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned functions may be distributed as different functional units and modules according to needs, that is, the internal structure of the apparatus may be divided into different functional units or modules to implement all or part of the above-mentioned functions. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art would appreciate that the elements and algorithm steps of the examples described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus/terminal device and method may be implemented in other ways. For example, the above-described embodiments of the apparatus/terminal device are merely illustrative, and for example, the division of the above modules or units is only one logical division, and the actual implementation may be implemented by another division, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed.
The integrated modules/units described above, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, all or part of the flow of the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium and can implement the steps of the embodiments of the method when the computer program is executed by a processor. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer readable medium may include: any entity or device capable of carrying the above-mentioned computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signal, telecommunication signal, software distribution medium, etc. It should be noted that the contents contained in the computer-readable storage medium can be increased or decreased as required by legislation and patent practice in the jurisdiction.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art; the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the embodiments of the present invention, and they should be construed as being included therein.
Claims (10)
1. An advertisement playing control method, characterized in that the method comprises:
acquiring a target video;
acquiring a target attribute based on the target video;
based on the target attribute, acquiring a target advertisement associated with the target attribute;
and performing associated playing on the target advertisement and the target video.
2. The method of claim 1, wherein the obtaining the target video comprises:
and acquiring a video issued by the target object as a target video.
3. The method of claim 1, wherein the obtaining a target attribute based on the target video comprises:
performing at least one of image recognition, character recognition and audio recognition on the target video;
and acquiring a target attribute related to the content of the target video based on the identification result.
4. The method of claim 3, wherein the obtaining the target advertisement associated with the target attribute based on the target attribute comprises:
acquiring advertisement attributes of advertisements in a preset advertisement library;
and screening and acquiring the advertisements with the advertisement attributes associated with the target attributes as target advertisements.
5. The method of claim 4, wherein the filtering for obtaining the advertisement with the advertisement attribute associated with the target attribute as the target advertisement comprises:
acquiring the duration of the target video;
acquiring a target number based on the time length of the target video and a preset advertisement playing time length;
and screening out a target number of advertisements with the advertisement attributes associated with the target attributes from the advertisement library to serve as target advertisements.
6. The advertisement playing control method according to any one of claims 1 to 5, wherein the associating playing of the target advertisement with the target video includes:
storing the target advertisement and the target video in an associated manner;
and when the target video is played, playing the target advertisement in an advertisement area corresponding to the target video.
7. The method of claim 6, wherein when the target video is played, playing the target advertisement in an advertisement area corresponding to the target video comprises:
when the target video is played, the target advertisement is played in at least one of the forms of characters, pictures and webpage links in the advertisement area corresponding to the target video.
8. An advertisement playback control apparatus, characterized in that the apparatus comprises:
the target video acquisition module is used for acquiring a target video;
the target attribute acquisition module is used for acquiring target attributes based on the target video;
the target advertisement acquisition module is used for acquiring a target advertisement associated with the target attribute based on the target attribute;
and the playing control module is used for performing associated playing on the target advertisement and the target video.
9. An intelligent terminal, characterized in that the intelligent terminal comprises a memory, a processor and an advertisement playing control program stored on the memory and operable on the processor, and the advertisement playing control program, when executed by the processor, implements the steps of the advertisement playing control method according to any one of claims 1 to 7.
10. A computer-readable storage medium, wherein an advertisement playing control program is stored on the computer-readable storage medium, and when executed by a processor, the advertisement playing control program implements the steps of the advertisement playing control method according to any one of claims 1 to 7.
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| CN202110123091.8A CN114827659A (en) | 2021-01-29 | 2021-01-29 | Advertisement playing control method and device, intelligent terminal and storage medium |
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| CN202110123091.8A CN114827659A (en) | 2021-01-29 | 2021-01-29 | Advertisement playing control method and device, intelligent terminal and storage medium |
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