CN114782103A - Advertising system for meta universe - Google Patents
Advertising system for meta universe Download PDFInfo
- Publication number
- CN114782103A CN114782103A CN202210465266.8A CN202210465266A CN114782103A CN 114782103 A CN114782103 A CN 114782103A CN 202210465266 A CN202210465266 A CN 202210465266A CN 114782103 A CN114782103 A CN 114782103A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- advertising
- entity
- entities
- meta
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0247—Calculate past, present or future revenues
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides an advertising system for a metacavity, which comprises a plurality of advertising positions arranged in the metacavity, wherein advertising entities are inserted into the advertising positions, when the advertising entities and the visual field range of an advertising target user are in effective collision, the system starts timing, and when the timing time reaches a preset duration, the system starts to calculate advertising benefits related to the advertising entities. The advertisement entity is of a three-dimensional structure, the advertisement entity is set into a plurality of categories according to the arrangement mode, the advertisement position is correspondingly set into a plurality of categories, the system compares whether the advertisement entity is matched with the categories of the advertisement position, and if the advertisement entity is matched with the categories of the advertisement position, the advertisement entity can be inserted into the advertisement position. The excessive release of the advertisement is limited by the preset advertisement space, the experience of the user in the virtual world can be ensured, the advertisement income is calculated by judging the scheme that the visual field range of the advertisement target user is effectively collided with the advertisement entity and the time is counted, and the benefits between the advertisement publisher and the advertiser can be accurately balanced.
Description
Technical Field
The invention relates to the field of information popularization, in particular to an advertising system for a meta universe.
Background
With the promotion of the meta universe, merchants expect that advertisements arranged in the meta universe are easier to acquire users than current plane and video media, and due to the fact that hardware facilities for carrying the advertisements are not needed, the interaction capacity is higher, and the cost performance of advertisement publishing is higher. However, the advertisement publishing field also has the problem of harassment of advertisement target users, namely, excessive advertisement publishing causes the user experience to be poor. Such as pop-ups that pop up frequently in current network environments, advertising messages that are pushed frequently during the course of a game. Patent document CN1251780C describes an object display system in a virtual world, in which the direction of a billboard is changed according to the movement of a user so that the billboard is visible to the user, which is likely to disturb the user's view, making the user very bored, and affecting the user's experience in the virtual world, and it is difficult for a released advertisement to achieve the effect of delivering commodity information and obtaining user approval, and it is difficult for a client who puts in the advertisement to obtain an expected profit, and finally, it is difficult for an advertisement publisher to obtain a profit. The existing network advertisement charging usually adopts click rate to charge, for example, some advertisement services of search engines adopt the charging mode, but the actual effect of the advertisements is not ideal, the user experience is not good, the client who puts the advertisements does not obtain the expected effect, and some soft advertisements need to invest a large amount of resources, for example, the soft advertisements based on videos, so that the early investment of the advertiser is higher, and the number of the carried products is limited. Therefore, it is always a difficult problem how to fairly calculate the advertisement delivery effect and balance the interests between the advertiser and the advertisement publisher. CN101615278A describes a method and system for detecting click fraud in a virtual world. It is mentioned that obtaining three-dimensional geometric information of elements associated with a click event, but the scheme requires a user to actively click on a related scheme, which is not easy to evaluate the contribution of an advertisement publisher, i.e. many users obtain information of corresponding advertisements, but do not perform click operation, which is not matched with the contribution of the advertisement publisher, how to realize the benefit between the advertisement publisher and an advertiser on the premise of not affecting user experience, and is a technical problem in the prior art.
Disclosure of Invention
The technical problem to be solved by the invention is to provide an advertisement system for the meta universe, which can reduce the interference of the issued advertisements on users, ensure the experience of the users in the virtual world, accurately balance the benefits between advertisement issuers and advertisers, bear more products, promote the accurate transmission effect of the advertisements and promote the users to realize more transactions in the virtual world.
In order to solve the technical problems, the technical scheme adopted by the invention is as follows: an advertising system for a meta universe comprises a plurality of advertising sites arranged in the meta universe, wherein advertising entities are inserted into the advertising sites, when the advertising entities and the visual field range of an advertising target user are in effective collision, the system starts timing, and when the timing time reaches a preset duration, the system starts to calculate advertising profits related to the advertising entities.
In a preferred scheme, the advertisement entity is of a three-dimensional structure, the advertisement entity is set into a plurality of categories according to the arrangement mode, the advertisement space is correspondingly set into a plurality of categories, the system compares whether the categories of the advertisement entity and the advertisement space are matched, and if the categories of the advertisement entity and the advertisement space are matched, the advertisement entity can be inserted into the advertisement space.
In the preferred scheme, in the current scene of the advertisement target user, the system reads the preference data of the advertisement target user, selects the advertisement entity matched with the preference data, then the system reads the coordinate and the type of the advertisement space, then selects the advertisement entity matched with the advertisement space category in the preference data, and inserts the advertisement entity into the advertisement space.
In a preferred scheme, each visual direction of the outer surface of the advertising entity is provided with at least one activation point, the activation points are full transparent maps, and the activation points have independent ID codes.
In the preferred scheme, the visual field range is the projection of the visual field front range of the advertisement target user, the left and right diffusion angles of the visual field range with the two eyes as the origin are 45-80 degrees, and the upper and lower diffusion angles are 10-30 degrees.
In a preferred scheme, outside the visual field, the advertisement entity is inserted into an index state, and the index state means that the advertisement entity is lower in complexity and lower in mapping resolution relative to the default state.
In the preferred scheme, the advertisement entity is also provided with a depth of field parameter, the depth of field parameter is related to the specification size of the advertisement entity, and the depth of field parameter is larger when the specification of the advertisement entity is larger;
when the activation point collides with the visual field range, namely the activation point is in the visual field range, the system detects the distance between the activation point and the user, if the distance is less than the depth of field parameter, effective collision is achieved, and timing of the current advertisement entity is activated; and if the distance is greater than the depth of field parameter, determining that the collision is invalid.
In a preferred scheme, when the timing reaches a first time length, the system stores a concerned click containing an ID code of an activation point;
when the timing reaches a second duration, the advertisement entity sends an effective click containing the ID code of the activation point, and the advertisement entity displays more advertisement information;
the focus clicks and the valid clicks are used to calculate advertising revenue;
and when the timing reaches a third time length, the advertising entity is updated to be in an interactive state, the user clicks the advertising entity to enter the corresponding interactive content, the revenue generated by interaction is added into an account of the advertiser corresponding to the ID code of the corresponding activation point, and part of the revenue is taken as the advertising revenue.
In the preferred scheme, the advertisement entity is provided with an advertisement content layer, a color matching and toning layer and a light reflection adjusting layer;
the reflecting adjusting layer sets part of the advertisement content as different reflecting parameters, so that the advertisement content has more prominent reflecting effect under the influence of light;
the color matching layer is the surface of the advertisement entity, color blocks can be filled in the advertisement content layer product without being influenced, and the advertisement entity is more prominent by filling different color blocks;
the advertisement content layer is used for bearing related content of the commodity.
In the preferred scheme, if the advertisement target user is a single person, the advertisement entity of the advertisement space is an independent advertisement entity set according to the preference data of the current advertisement target user;
when the advertisement target users are multiple persons in the mode of forming a team with each other, the advertisement entities entering the advertisement space are the same for all the advertisement target users, and part of the advertisement entities are set according to the intersection of the preference data of the multiple persons.
According to the advertisement system for the metacavity, the excessive release of the advertisement is limited through the preset advertisement space, the experience of the user in the virtual world can be guaranteed, the advertisement income is calculated through a scheme of judging the effective collision between the visual field range of the advertisement target user and the advertisement entity and timing, and the benefits between an advertisement publisher and an advertisement client can be accurately balanced. By setting the corresponding advertising entities according to the preferences of different advertising target users, the same resources can bear more products, and further more transactions are facilitated. In the preferred scheme, the method of setting the activation points on the advertising entity can greatly reduce the computation amount and accelerate the interaction speed of the advertising entity. The invention can better promote the transaction of the advertisement target user and can improve the user experience.
Drawings
The invention is further illustrated with reference to the following figures and examples:
FIG. 1 is a diagram of an advertisement slot and an advertisement entity in the present invention.
FIG. 2 is a schematic diagram of the advertisement entity highlighting of the present invention.
FIG. 3 is a flow chart of the present invention.
In the figure: advertisement space 1, visual field range 2, advertisement entity 3, activation point 31, reflection adjusting layer 32, complementary color adjusting layer 33, advertisement content layer 34 and advertisement target user 4.
Detailed Description
Example 1:
as shown in fig. 1, an advertisement system for the meta universe comprises a plurality of advertisement spaces 1 arranged in the meta universe, wherein advertisement entities 3 are inserted into the advertisement spaces 1, when the advertisement entities 3 and a visual field range 2 of an advertisement target user 4 are in effective collision, the system starts to time, and when the time reaches a preset time length, the system starts to calculate advertisement profits related to the advertisement entities 3. According to the scheme, the number of the advertising entities 3 is controlled through the preset advertising positions 1, the phenomenon that the advertising entities 3 which are excessively displayed influence the experience of a user is avoided, and the benefits between an advertising publisher and an advertiser are balanced conveniently. I.e. the advertising entity 3 actually has an impact on the client and reliably delivers the advertising information, will generate a corresponding revenue for the advertising publisher.
The preferred scheme is as shown in fig. 1 and 2, the advertisement entity 3 is a three-dimensional structure, the advertisement entity 3 is set into a plurality of categories according to the arrangement mode, the advertisement slot 1 is correspondingly set into a plurality of categories, the system compares whether the categories of the advertisement entity 3 and the advertisement slot 1 are matched, if so, the advertisement entity 3 can be inserted into the advertisement slot 1. The category in the example has a plurality of levels, and the first level is a publishing mode and is divided into a local publishing mode and a suspension publishing mode; the second level is the type of goods, i.e. the type of goods suitable for being released by the current advertising place 1, such as clothes and ornaments, but not household appliances and food. The third level is specification adaptation, namely the length-width-height ratio of the goods is adapted to the space of the advertising space 1, namely the goods are suitable to be placed in the advertising space 1 after scaling. Comparing the first level, the second level and the third level to obtain an advertisement entity 3 matched with the advertisement space 1.
In a preferred scheme, in the current scene of the advertising target users 4, the system reads the preference data of the advertising target users 4, selects the advertising entities matched with the preference data, then the system reads the coordinates and the types of the advertising spots 1, then selects the advertising entities 3 matched with the categories of the advertising spots 1 from the preference data, and inserts the advertising entities 3 into the advertising spots 1. In the preferred scheme, the preference data is stored in a user local system, after the preference data is read by the system, the system sends a request of an advertising entity related to the preference data to a server, the server selects the corresponding advertising entity and sends the advertising entity to the local, and the local system selectively or randomly inserts the advertising entity 3 into the matched advertising position 1. The advertising entity sent by the server also includes more index files of advertising entities so as to guide the advertising target users 4 to quickly retrieve the goods related to other advertising entities.
During the inserting operation, the advertisement position 1 is provided with key nodes, the advertisement entity 3 is also provided with corresponding key nodes, and the key nodes are overlapped with each other during the inserting operation. The key nodes are in a three-dimensional shape, such as a rectangle, when the advertisement space 1 is set, the directions of the key nodes are defined, when the advertisement entity 3 is designed, the directions of the key nodes are also defined, and the two key nodes are overlapped with each other, so that the advertisement entity 3 is ensured to be positioned in the correct direction.
In a preferred embodiment, as shown in fig. 1 and 2, at least one activation point 31 is provided in each visual direction on the outer surface of the advertising entity 3, the activation point 31 is a completely transparent map, and for the convenience of illustration in fig. 1 and 2, the activation point 31 is visible, and in fact, the activation point 31 is present but not visible to the advertising target user 4. The activation point 31 has a separate ID code by which it is bound to the corresponding goods and advertiser's account. Preferably, the activation points 31 are of a basic geometry to better save computational resources, such as triangular, rectangular or spherical shapes.
The preferable scheme is as shown in fig. 1, the visual field range 2 is the projection of the visual field front range of the advertisement target user 4, the right and left diffusion angles of the visual field range 2 with the eyes as the original points are 45-80 degrees, and the upper and lower diffusion angles are 10-30 degrees.
In a preferred scheme, outside the view range 2, the advertisement entity 3 is inserted into an index state, and the index state means that the advertisement entity 3 is less complex and has lower mapping resolution relative to the default state, so as to reduce the consumption of system resources.
In the preferred scheme, the advertisement entity 3 is further provided with a depth of field parameter, the depth of field parameter is related to the specification size of the advertisement entity 3, and the depth of field parameter is larger when the specification of the advertisement entity 3 is larger;
when the activation point 31 collides with the field of view 2, that is, the activation point 31 is within the field of view 2, it is preferable to set the field of view 2 to have a volume structure, and detect whether the volume structure of the field of view 2 collides with the activation point 31. The direction of the field of view 2 is typically provided by a head helmet or a smart glasses-carried attitude sensor of the advertising target user 4. The system detects the distance between the activation point 31 and the user, if the distance is smaller than the depth of field parameter of the current advertising entity 3, the collision is effective, and the timing of the current advertising entity 3 is activated; if the distance is greater than the depth of field parameter, it is an invalid collision, and the timing of the current advertisement entity 3 will not be activated. In order to optimize the computation resources, a depth parameter, i.e. the distance from the advertisement target user 4 to the end point of the field of view 2, is preset in advance for the field of view 2 to avoid excessive distance computation tasks.
In a preferred scheme, when the timing reaches a first time length, the system stores a concerned click containing the ID code of the activation point 31;
when the timing reaches a second duration, the advertising entity 3 sends an effective click containing the ID code of the activation point 31 once, and the advertising entity 3 displays more advertising information;
the focus clicks and valid clicks are used to calculate advertising revenue; of course, as a preferential policy, the present invention is also advantageous in that the focus click and the valid click can be made free of charge. But only the return for the deal as the advertising return. To attract more advertising publishers.
When the timing reaches a third time length, the advertising entity 3 is updated to be in an interactive state, the user clicks the advertising entity 3 to enter the corresponding interactive content, the income generated by interaction is counted into the account of the advertiser corresponding to the ID code of the corresponding activation point 31, wherein part of the income is taken as the advertising income, and preferably, the income is cached in the advertising publisher firstly so as to deal with the goods return operation of the advertising target user 4. By this scheme, the cash flow reserve of the advertisement publishers is also increased. In the interactive state, the user clicks on the advertising entity 3 to enter the corresponding interactive contents, including further information on the commodity, until the transaction of the commodity is facilitated. According to the scheme, the success rate of transaction promotion can be greatly improved. At the moment, the identity of the advertisement publisher is converted into the marketing business, the obtained income belongs to the marketing income, and the advertiser is willing to pay corresponding marketing cost, so that the win-win effect is realized. And the scheme can also promote the service capability of the advertisement publishers to promote more transactions. Particularly, the method can inhibit the impulse that the user experience is reduced and the transaction success rate is influenced by the advertisement publisher. It is also the core content of the commercial value of the present invention that both advertisers and advertisers strive to promote as many deals as possible without reducing the user experience.
In a preferred scheme, the advertisement entity 3 is provided with an advertisement content layer 34, a color matching and adjusting layer 33 and a light reflection adjusting layer 32;
the light reflection adjusting layer 32 sets part of the advertisement content to different light reflection parameters, so that the advertisement content has more prominent light reflection effect under the influence of light; when the advertisement entity 3 is positioned in the visual field 2, the reflective parameter of the reflective adjustment layer 32 is given a higher reflective value, so that the corresponding commercial product is more bright to attract the visual field of the advertisement target user 4.
The color matching layer 33 is the surface of the advertisement entity 3, can be filled with color blocks without affecting the product of the advertisement content layer 34, and the advertisement entity 3 is more prominent by filling different color blocks;
the advertising content layer 34 is used to carry merchandise related content.
In the preferred scheme, if the advertisement target users 4 are single people, the advertisement entities 3 of the advertisement space 1 are independent advertisement entities 3 set according to the preference data of the current advertisement target users 4; by the scheme, the utilization efficiency of the advertisement space 1 is greatly improved, and more commodity transactions are promoted by limited resources.
When the advertisement target users 4 are multiple persons in the team mode, the advertisement entities 3 entering the advertisement space 1 are the same for all advertisement target users 4, and part of the advertisement entities 3 are set according to the intersection of the preference data of the multiple persons. By this scheme, a plurality of users in the team mode can obtain more transaction opportunities through the communication to the advertising entity 3. Further preferably, on the premise of obtaining the user permission, discussion and feedback of the user on the goods related to the advertising entity 3 can be collected, and optimization, improvement and iteration information of the goods is obtained, so as to further improve the use experience of the goods, which is also the core commercial value of the system. After all, innovative processes include processes of finding problems, analyzing problems, and solving problems, and finding problems is precisely a problem that is easily ignored, either actively or passively, by the enterprise producing the product.
In this example, the system for generating the meta universe belongs to the category of the prior art, for example, a virtual world based on VR or AR technology. The data of the system can be stored locally, can also be stored in the cloud end, or can be the interaction between the local and the cloud end.
Example 2:
on the basis of the embodiment 1, as shown in fig. 3, the specific application flow of the system is as follows:
s1, the advertisement space 1 is set in a proper position of the meta space, the selection of the advertisement space 1 should be compatible with the environment, for example, a position suitable for advertisement or a position suitable for placing advertisement articles, and the advertisement space 1 further includes three-dimensional coordinates in the virtual world, and usually, the advertisement space 1 is described as one coordinate value and a vector value of the advertisement space 1 with the coordinate value as an origin to reduce the data amount. The key nodes of ad slot 1 are defined by a three-dimensional structure with directions.
S2, determining user preferences, the user preferences being expressed primarily as categories of goods or services of greater interest.
Firstly, confirming a proper issuing mode of the advertisement space, such as a local issuing mode and a suspension issuing mode, then randomly selecting a specific advertisement entity 3 related to goods or services in goods or services categories related to user preferences according to the user preferences, and finally carrying out specification adaptation. Preferably, in order to expand the trading opportunities, a part of non-preferred advertising entities 3 with larger trading opportunities and a part of more cold advertising entities 3 are also added into the advertising entities 3. The non-preferred advertising entity 3 with the larger transaction opportunity has larger commodity sales data corresponding to the part of the advertising entity 3. The colder advertising entity 3 is from a smaller number of the same type of goods in the same category.
S3, inserting the advertising entity 3 into the ad slot 1 according to the coordinates of the ad slot 1. Preferably, the insertion mode is an equal ratio stretching filling mode, that is, one-dimensional data of vector values of the advertisement space 1 and the advertisement entity 3 are selected, a scaling ratio is obtained through comparison, and equal ratio amplification or reduction operation is performed on the advertisement entity 3, so that the size specification consistent with the advertisement space 1 is obtained. For the three-dimensional advertisement content, the vector value is a three-dimensional incremental coordinate value which corresponds to the vector value of the advertisement space 1 and takes the origin as a reference, so that the scheme not only can reduce the filling time, but also can ensure that the direction of the three-dimensional advertisement content is in accordance with the expectation.
S4, when the advertisement target user 4 approaches, adjusting the reflection parameter of the reflection adjusting layer 32 of the advertisement entity 3 to make the advertisement entity 3 more gorgeous, and adjusting the parameter of the complementary color layer 33 to make the advertisement entity 3 have the color jumping effect, so that the advertisement entity 3 is more obvious in the environment. Preferably, the complementary color shade layer 33 is in a color chain structure, that is, if the color blocks of the complementary color shade layer 33 have multiple colors, the difference value between the color blocks is fixed, and even if the color blocks are adjusted to the corresponding complementary colors, the difference value between the color blocks is still a fixed value, and the complementary colors refer to the hues at the positions opposite to the hues of the ambient light on the color circle.
S6, the activation point 31 of the advertising entity 3 determines whether or not the collision in the field of view 2 of the user 4 is a valid collision, based on the depth of field parameter. The collision is initiated by a volumetric collision between the field of view 2 and the activation point 31, and then the distance between the advertising target user 4 and the advertising entity 3 is calculated, and if the distance is within the depth of field parameter, there is an effective collision between the field of view 2 and the advertising entity 3.
And S7, after the effective collision is successful, the system starts timing, sends the attention click after reaching a first time length, such as 3 seconds, sends the effective click after reaching a second time length, such as 5 seconds of accumulation, and enters an interactive state under the permission of the user after reaching a third time length, such as 8 seconds of accumulation. If the field of view 2 is away from the activation point 31 in the above process, the timer is ended. Preferably, the benefit of entering the interactive state is repeatedly calculated with the focus click and the valid click.
S8, including the category of the advertising entity 3 entering the click interest into the preference data of the advertising target user 4. To subsequently better provide the user with the corresponding advertising entity 3, resulting in more trading opportunities.
The above-described embodiments are merely preferred technical solutions of the present invention, and should not be construed as limiting the present invention, and the embodiments and features in the embodiments in the present application may be arbitrarily combined with each other without conflict. The scope of the present invention is defined by the claims, and is intended to include equivalents of the features of the claims. I.e., equivalent alterations and modifications within the scope hereof, are also intended to be within the scope of the invention.
Claims (10)
1. An advertising system for the meta universe, characterized by: the system comprises a plurality of advertisement spaces (1) arranged in a meta universe, wherein advertisement entities (3) are inserted into the advertisement spaces (1), when the advertisement entities (3) and the visual field range (2) of an advertisement target user (4) are in effective collision, the system starts to time, and when the timing time reaches a preset duration, the system starts to calculate advertisement profits related to the advertisement entities (3).
2. An advertising system for a meta universe according to claim 1, wherein: the advertisement entity (3) is of a three-dimensional structure, the advertisement entity (3) is set into a plurality of categories according to the arrangement mode, the advertisement space (1) is correspondingly set into a plurality of categories, the system compares whether the categories of the advertisement entity (3) and the advertisement space (1) are matched, and if the categories of the advertisement entity (3) and the advertisement space (1) are matched, the advertisement entity (3) can be inserted into the advertisement space (1).
3. An advertising system for a meta universe according to claim 1, wherein: in the current scene of the advertising target users (4), the system reads the preference data of the advertising target users (4), selects the advertising entities matched with the preference data, then the system reads the coordinates and the types of the advertising spots (1), then selects the advertising entities (3) matched with the categories of the advertising spots (1) in the preference data, and inserts the advertising entities (3) into the advertising spots (1).
4. An advertising system for a meta universe according to claim 1, wherein: at least one activation point (31) is arranged in each visual direction of the appearance of the advertising entity (3), the activation points (31) are all transparent maps, and the activation points (31) have independent ID codes.
5. An advertising system for a meta universe according to claim 4, wherein: the visual field range (2) is the visual field front range projection of the advertisement target user (4), and the diffusion angle of the visual field range (2) taking the eyes as the original points is 45-80 degrees on the left and right and 10-30 degrees on the upper and lower sides.
6. An advertising system for use in the meta space according to claim 5, wherein: outside the field of view (2), the advertising entity (3) is inserted in an index state, which means that the advertising entity (3) is less complex and the mapping resolution is lower with respect to the default state.
7. An advertising system for use in the meta space according to claim 5, wherein: the advertisement entity (3) is also provided with a depth of field parameter, the depth of field parameter is related to the specification size of the advertisement entity (3), and the depth of field parameter is larger if the specification of the advertisement entity (3) is larger;
when the activation point (31) collides with the visual field range (2), namely the activation point (31) is in the visual field range (2), the system detects the distance between the activation point (31) and the user, if the distance is less than the depth of field parameter, the system is effective collision, and the timing of the current advertising entity (3) is activated; and if the distance is greater than the depth of field parameter, determining that the collision is invalid.
8. An advertising system for use in the meta space according to claim 7, wherein: when the timing reaches a first time length, the system stores a concerned click containing the ID code of the activation point (31);
when the timing reaches a second duration, the advertising entity (3) sends an effective click containing the ID code of the activation point (31) once, and the advertising entity (3) displays more advertising information;
the focus clicks and valid clicks are used to calculate advertising revenue;
and when the timing reaches a third time length, the advertising entity (3) is updated to be in an interactive state, the user clicks the advertising entity (3) to enter the corresponding interactive content, the income generated by interaction is added into the account of the advertiser corresponding to the ID code of the corresponding activation point (31), and part of the income is taken as the advertising income.
9. An advertising system for use in the meta space according to claim 1, wherein: the advertisement entity (3) is provided with an advertisement content layer (34), a color matching and toning layer (33) and a light reflecting and adjusting layer (32);
the light reflection adjusting layer (32) sets part of the advertisement content to be different light reflection parameters, so that the advertisement content has more prominent light reflection effect under the influence of light;
the color matching layer (33) is the surface of the advertisement entity (3), can be filled with color blocks without affecting the product of the advertisement content layer (34), and the advertisement entity (3) is more prominent by filling different color blocks;
the advertising content layer (34) is used to carry merchandise related content.
10. An advertising system for a meta universe according to claim 1, wherein: if the advertisement target users (4) are single persons, the advertisement entities (3) of the advertisement space (1) are independent advertisement entities (3) set according to the preference data of the current advertisement target users (4);
when the advertisement target users (4) are multiple persons in a mutual team mode, the advertisement entities (3) entering the advertisement space (1) are the same for all the advertisement target users (4), wherein part of the advertisement entities (3) are set according to the intersection of the preference data of the multiple persons.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210465266.8A CN114782103A (en) | 2022-04-29 | 2022-04-29 | Advertising system for meta universe |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210465266.8A CN114782103A (en) | 2022-04-29 | 2022-04-29 | Advertising system for meta universe |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN114782103A true CN114782103A (en) | 2022-07-22 |
Family
ID=82435362
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202210465266.8A Withdrawn CN114782103A (en) | 2022-04-29 | 2022-04-29 | Advertising system for meta universe |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN114782103A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115063210A (en) * | 2022-08-05 | 2022-09-16 | 广州市格利网络技术有限公司 | Resource intelligent matching method based on metasma and metasma system |
| CN116185206A (en) * | 2023-04-27 | 2023-05-30 | 碳丝路文化传播(成都)有限公司 | Method and system for synchronizing meta-cosmic weather and real weather |
-
2022
- 2022-04-29 CN CN202210465266.8A patent/CN114782103A/en not_active Withdrawn
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115063210A (en) * | 2022-08-05 | 2022-09-16 | 广州市格利网络技术有限公司 | Resource intelligent matching method based on metasma and metasma system |
| CN115063210B (en) * | 2022-08-05 | 2022-11-29 | 广州市格利网络技术有限公司 | Resource intelligent matching method based on metasma and metasma system |
| CN116185206A (en) * | 2023-04-27 | 2023-05-30 | 碳丝路文化传播(成都)有限公司 | Method and system for synchronizing meta-cosmic weather and real weather |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10726445B2 (en) | Method and system for dynamic content insertion in electronic messages | |
| CN114782103A (en) | Advertising system for meta universe | |
| US8417535B2 (en) | System and method for consumer-selected advertising and branding in interactive media | |
| US7729946B2 (en) | Online game advertising system | |
| US7707053B2 (en) | Determining a minimum price | |
| Maruca | Retailing: confronting the challenges that face bricks-and-mortar stores | |
| CN107204911A (en) | A kind of method and system that targeted information is issued in social media | |
| US20130275250A1 (en) | Systems and Methods For Exchanging Gifts in Socially Focused Categories | |
| CN106485532A (en) | Distribute the server of paid information | |
| MX2011005931A (en) | Provision of location-based advertising. | |
| WO2012016212A2 (en) | Multiple party advertisement system and method | |
| US20210133790A1 (en) | Marketing Based Privacy Credits Using Conventional and Distributed Ledger Technology | |
| JP5498430B2 (en) | Information processing apparatus, information processing method, and information processing program | |
| WO2001001217A2 (en) | Electronic market maker of electronic attention | |
| EP2608141A2 (en) | Method for managing advertisements and mobile communication terminal for same | |
| JP5158735B2 (en) | Advertisement management method and advertisement management server | |
| Wu | Key Opinion Leader Marketing Used by Chinese Makeup Brands | |
| Megawati | Digitalization of SMEs in Indonesia for post covid-19 economic recovery | |
| JP2003196720A (en) | Automatic vending machine, and method for selling merchandise using automatic vending machine | |
| US20220270142A1 (en) | Intermediary technology for online marketing | |
| Rutter et al. | E-shopping: delivering the goods? | |
| Liu | Analysis on the Marketing Strategies of Luckin Coffee | |
| Visser et al. | Customer acquisition: sales and pricing | |
| JP2001265962A (en) | Device and method for communication type electronic commercial transaction and recording medium | |
| Schroeders et al. | Customer acquisition: sales and pricing |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| CB03 | Change of inventor or designer information | ||
| CB03 | Change of inventor or designer information |
Inventor after: He Yi Inventor after: Xu Jinbo Inventor before: He Yi |
|
| WW01 | Invention patent application withdrawn after publication | ||
| WW01 | Invention patent application withdrawn after publication |
Application publication date: 20220722 |