CN114722278B - Information pushing method and device, storage medium and electronic equipment - Google Patents
Information pushing method and device, storage medium and electronic equipment Download PDFInfo
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- CN114722278B CN114722278B CN202210344874.3A CN202210344874A CN114722278B CN 114722278 B CN114722278 B CN 114722278B CN 202210344874 A CN202210344874 A CN 202210344874A CN 114722278 B CN114722278 B CN 114722278B
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- KLDZYURQCUYZBL-UHFFFAOYSA-N 2-[3-[(2-hydroxyphenyl)methylideneamino]propyliminomethyl]phenol Chemical compound OC1=CC=CC=C1C=NCCCN=CC1=CC=CC=C1O KLDZYURQCUYZBL-UHFFFAOYSA-N 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
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Abstract
The present disclosure relates to a method of pushing information, the method comprising: acquiring resource exchange record information of a user in a target time period; determining first record information of the user aiming at a target object and second record information in a latest preset time period from the resource exchange record information; determining a resource expenditure level of the user according to the first record information and the resource exchange record information; and pushing target information to the user according to the resource expenditure grade and the second record information. In this way, the method and the device can determine the resource expenditure grade of the user through the resource exchange record information of the user, push the target information of the corresponding grade to the user, and further improve the accuracy of the target information pushed by the user by combining the recent second record information of the user.
Description
Technical Field
The present disclosure relates to the field of information pushing, and in particular, to a method, an apparatus, a storage medium, and an electronic device for pushing information.
Background
Along with the development of informatization, information pushing becomes an important marketing strategy, but nonsensitive pushing is performed on users, so that a large amount of resources are wasted, and the users are possibly dislike, and the user loss is caused.
According to the existing information pushing method, large-scale pushing is carried out on the user according to the recently browsed target object or the payment type of order information, but the pushing has larger errors, for example, the user only uses curiosity to browse and does not have the consumption intention, or the user has issued a bill to pay, the consumption intention of the target object is not needed, but the system still carries out large-scale information pushing on the user, so that a large amount of resources are wasted, and the problem of inaccurate information pushing on the user is caused.
Disclosure of Invention
The disclosure provides a method, a device, a storage medium and electronic equipment for pushing information, so as to solve the problems in the prior art.
In a first aspect, the present disclosure provides a method for pushing information, the method comprising:
acquiring resource exchange record information of a user in a target time period; determining first record information of the user aiming at a target object and second record information in a latest preset time period from the resource exchange record information; determining a resource expenditure level of the user according to the first record information and the resource exchange record information; and pushing target information to the user according to the resource expenditure grade and the second record information.
Optionally, the determining the resource expenditure level of the user according to the first record information and the resource exchange record information includes:
determining the resource re-exchange capacity of the user for the target object according to the first record information;
determining the resource exchange capacity of the user according to the resource exchange record information;
and determining the resource expenditure level of the user according to the resource re-exchange capability and the resource exchange capability.
Optionally, the determining, according to the first record information, the resource re-exchange capability of the user for the target object includes:
determining the total resource re-exchange times of the user aiming at the target object according to the first record information, and carrying out one or more resource re-exchange behaviors of the user aiming at the target object;
and determining the resource re-exchange capacity of the user for the target object according to the total resource re-exchange times and the resource re-exchange information.
Optionally, the determining the resource re-exchange capability of the user for the target object according to the total resource re-exchange times and the resource re-exchange information includes:
Determining the target resource re-exchange times of the user from the total resource re-exchange times according to the resource re-exchange information;
and determining the resource re-exchange capacity of the user according to the target resource re-exchange times and the total resource re-exchange times.
Optionally, the resource re-exchange information includes a resource re-exchange time corresponding to each resource re-exchange behavior, and the target object determines, based on an expiration date of each resource re-exchange behavior, a target number of resource re-exchanges of the user from the total number of resource re-exchanges according to the resource re-exchange information includes:
aiming at each resource re-exchange behavior, acquiring a time difference between the resource re-exchange time of the resource re-exchange behavior and the ending time of a target effective period, and taking the resource re-exchange behavior as an effective resource re-exchange behavior under the condition that the time difference is smaller than or equal to a preset time difference threshold, wherein the target effective period is the effective period of the target object based on the target resource re-exchange behavior, and the target resource re-exchange behavior is the last resource re-exchange behavior of the resource re-exchange behavior;
And taking the number of the effective resource re-exchange behaviors as the target resource re-exchange times.
Optionally, the determining the resource re-exchange capability of the user according to the target resource re-exchange number and the total resource re-exchange number includes:
acquiring the frequency proportion of the target resource re-exchange frequency to the total resource re-exchange frequency;
and determining the resource re-exchange capacity of the user according to the frequency proportion.
Optionally, the determining the resource exchange capability of the user according to the resource exchange record information includes:
determining resource exchange information of the user according to the resource exchange record information, wherein the resource exchange information comprises resource exchange amount or resource exchange frequency;
and determining the resource exchange capacity of the user according to the resource exchange amount or the resource exchange frequency.
Optionally, the pushing target information to the user according to the resource expenditure level and the second record information includes:
acquiring the resource exchange category, the resource exchange period, the resource exchange amount and the resource exchange time sequence of the order of the user in the latest preset period through the second record information;
According to the resource exchange amount and the resource exchange time sequence, determining demand parameters of the user aiming at different resource exchange categories through a preset resource expenditure demand relation, wherein the demand parameters are used for representing the resource expenditure demands of the user, and the preset resource expenditure demand relation represents the corresponding relation among the resource exchange categories, the resource exchange amount, the resource exchange time sequence and the demand parameters;
and pushing target information corresponding to each resource exchange target category to the user according to the resource expenditure grade, the resource exchange period and the requirement parameters of the user aiming at different resource exchange categories.
Optionally, the pushing, to the user, the target information corresponding to each resource exchange target category according to the resource expenditure level, the resource exchange period, and the requirement parameters of the user for different resource exchange categories includes:
determining a first push frequency to the user according to the resource expenditure level;
determining a second pushing frequency of the user corresponding to each resource exchange target class according to the requirement parameters of the user on different resource exchange classes and the first pushing frequency;
And pushing the target information corresponding to each resource exchange category to the user in a time period corresponding to the resource exchange time period according to the second pushing frequency.
In a second aspect, the present disclosure provides an apparatus for pushing information, the apparatus comprising:
the acquisition module is used for acquiring the resource exchange record information of the user in the target time period;
the information determining module is used for determining first record information of the user aiming at a target object and second record information in a latest preset time period from the resource exchange record information;
the grade determining module is used for determining the resource expenditure grade of the user according to the first record information and the resource exchange record information;
and the information pushing module is used for pushing target information to the user according to the resource expenditure grade and the second record information.
Optionally, the level determining module is configured to determine, according to the first record information, a resource re-exchange capability of the user for the target object;
determining the resource exchange capacity of the user according to the resource exchange record information;
and determining the resource expenditure level of the user according to the resource re-exchange capability and the resource exchange capability.
Optionally, the level determining module is configured to determine, according to the first record information, a total number of resource re-exchanges of the user with respect to the target object, and resource re-exchange information that the user performs one or more resource re-exchange actions with respect to the target object;
and determining the resource re-exchange capacity of the user for the target object according to the total resource re-exchange times and the resource re-exchange information.
Optionally, the level determining module is configured to determine, according to the resource re-exchange information, a target resource re-exchange number of times of the user from the total resource re-exchange number of times;
and determining the resource re-exchange capacity of the user according to the target resource re-exchange times and the total resource re-exchange times.
Optionally, the resource re-exchange information includes a resource re-exchange time corresponding to each resource re-exchange behavior, and the target object is based on an effective period of each resource re-exchange behavior, and the level determining module is configured to obtain, for each resource re-exchange behavior, a time difference between the resource re-exchange time of the resource re-exchange behavior and an end time of a target effective period, and if the time difference is less than or equal to a preset time difference threshold, take the resource re-exchange behavior as an effective resource re-exchange behavior, where the target effective period is an effective period of the target object based on a target resource re-exchange behavior, and the target resource re-exchange behavior is a last resource re-exchange behavior of the resource re-exchange behavior;
And taking the number of the effective resource re-exchange behaviors as the target resource re-exchange times.
Optionally, the level determining module is configured to obtain a frequency ratio of the target resource re-exchange frequency to the total resource re-exchange frequency;
and determining the resource re-exchange capacity of the user according to the frequency proportion.
Optionally, the level determining module is configured to determine resource exchange information of the user according to the resource exchange record information, where the resource exchange information includes a resource exchange amount or a resource exchange frequency;
and determining the resource exchange capacity of the user according to the resource exchange amount or the resource exchange frequency.
Optionally, the information pushing module is configured to obtain, through the second record information, a resource exchange category, a resource exchange period, a resource exchange amount, and a resource exchange time sequence of the order of the user in the latest preset period of time;
according to the resource exchange amount and the resource exchange time sequence, determining demand parameters of the user aiming at different resource exchange categories through a preset resource expenditure demand relation, wherein the demand parameters are used for representing the resource expenditure demands of the user, and the preset resource expenditure demand relation represents the corresponding relation among the resource exchange categories, the resource exchange amount, the resource exchange time sequence and the demand parameters;
And pushing target information corresponding to each resource exchange target category to the user according to the resource expenditure grade, the resource exchange period and the requirement parameters of the user aiming at different resource exchange categories.
Optionally, the information pushing module is configured to determine a first pushing frequency for the user according to the resource expenditure level;
determining a second pushing frequency of the user corresponding to each resource exchange target class according to the requirement parameters of the user on different resource exchange classes and the first pushing frequency;
and pushing the target information corresponding to each resource exchange category to the user in a time period corresponding to the resource exchange time period according to the second pushing frequency.
In a third aspect, the present disclosure provides a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the above method.
In a fourth aspect, the present disclosure provides an electronic device comprising:
a memory having a computer program stored thereon;
and a processor for executing the computer program in the memory to implement the steps of the above method.
By adopting the technical scheme, the first record information of the user aiming at the target object and the second record information of the user in the latest preset time period are determined from the resource exchange record information by acquiring the resource exchange record information of the user in the target time period, the resource expenditure level of the user is determined according to the first record information and the resource exchange record information, and the target information is pushed to the user according to the resource expenditure level and the second record information. In this way, the method and the device can determine the resource expenditure grade of the user through the resource exchange record information of the user, push the target information of the corresponding grade to the user, and further improve the accuracy of the target information pushed by the user by combining the recent second record information of the user.
Additional features and advantages of the present disclosure will be set forth in the detailed description which follows.
Drawings
The accompanying drawings are included to provide a further understanding of the disclosure, and are incorporated in and constitute a part of this specification, illustrate the disclosure and together with the description serve to explain, but do not limit the disclosure. In the drawings:
FIG. 1 is a flow chart of a method of pushing information according to an exemplary embodiment of the present application;
FIG. 2 is a flow chart of a method of pushing information according to another exemplary embodiment of the present application;
FIG. 3 is a block diagram of an apparatus for pushing information according to an exemplary embodiment of the present application;
fig. 4 is a block diagram of an electronic device, according to an example embodiment.
Detailed Description
Specific embodiments of the present disclosure are described in detail below with reference to the accompanying drawings. It should be understood that the detailed description and specific examples, while indicating and illustrating the disclosure, are not intended to limit the disclosure.
It should be noted that, all actions for acquiring signals, information or data in the present disclosure are performed under the condition of conforming to the corresponding data protection rule policy of the country of the location and obtaining the authorization given by the owner of the corresponding device.
Firstly, an application scenario of the present disclosure is described, where the present disclosure may be applied to an information pushing scenario, and in an existing information pushing method, a user's recent payment order is obtained, and then target information is pushed to the user according to the recent payment order. For example, three payment orders recently of the user may be acquired, where the three payment orders are respectively a computer, a mobile phone and a mask, and according to the three payment orders, relevant information of the computer or the notebook, relevant information of the mobile phone and relevant information of the mask are pushed to the user so that the user can understand consumption.
However, the inventor finds that the existing information pushing method has a great defect. For example, in practical situations, most users will not purchase a computer or mobile phone type product for a short period of time after purchasing the product, but in the existing information pushing method, a large amount of product information is still pushed to the user. For another example, taking the product as a computer, the price of the computer is quite different due to different configurations or uses of the computer, and the existing pushing method does not consider the factor, so that a great amount of product information pushed to the user is not matched with the consumption capability of the user, and the pushed information is inaccurate and may even further cause loss of the user.
In order to solve the above problems, the present application provides a method, an apparatus, a storage medium, and an electronic device for pushing information, by acquiring resource exchange record information of a user in a target time period, determining first record information of the user for a target object and second record information in a last preset time period from the resource exchange record information, determining a resource expenditure level of the user according to the first record information and the resource exchange record information, and pushing target information to the user according to the resource expenditure level and the second record information. In this way, the method and the device can determine the resource expenditure grade of the user through the resource exchange record information of the user, push the target information of the corresponding grade to the user, and further improve the accuracy of the target information pushed by the user by combining the recent second record information of the user.
The present disclosure is described below in conjunction with specific embodiments.
Fig. 1 is a schematic diagram of a method for pushing information according to an exemplary embodiment, as shown in fig. 1, where the method includes:
s101, acquiring resource exchange record information of a user in a target time period.
The resource exchange record information may be payment order information, and the target time period may be a time period from any designated time of the user to the current time, for example, may be a time corresponding to the first payment order of the user to the current time; the payment order information may include order time, order category, and order amount.
S102, determining first record information of the user aiming at a target object and second record information in a latest preset time period from the resource exchange record information.
The first record information may be first order information for the target object, the second record information may be second order information within a last preset time period, and the target object may be a virtual product with timeliness, for example, may be a member of a target platform or a target company; the first order information comprises the order quantity, order time and valid period for the target object; the last preset time period may be a time period from any specified time to the current time within the target time period, for example, in the case that the target time period is twelve months, the last preset time period may be the last month, the last three months or the last six months, which is not limited herein; the second order information includes order time, order amount, and order category of all orders of the target user within the most recent preset time period.
S103, determining the resource expenditure level of the user according to the first record information and the resource exchange record information.
In one possible implementation manner, the resource re-exchange capability of the user for the target object may be determined according to the first record information, and the resource expenditure level of the user may be determined according to a preset resource expenditure level relationship.
The resource expense grade relation may be a manner of determining the user resource expense grade, and the total resource re-exchange times of the user for the target object and the resource re-exchange information of the user for one or more resource re-exchange actions for the target object may be determined according to the first record information, and the resource re-exchange capability of the user for the target object is determined according to the total resource re-exchange times and the resource re-exchange information.
The resource re-exchange information includes a resource re-exchange time corresponding to each resource re-exchange behavior, and the target object is based on a valid period of each resource re-exchange behavior.
For example, the target number of re-exchanges of the resource of the user may be determined from the total number of re-exchanges of the resource according to the re-exchange information of the resource, and then the resource re-exchange capability of the user may be determined according to the target number of re-exchanges of the resource and the total number of re-exchanges of the resource, and further the resource expenditure level of the user may be determined according to the resource re-exchange capability.
The effective resource re-exchange behavior may be to obtain, for each resource re-exchange behavior, a time difference between a resource re-exchange time of the resource re-exchange behavior and an end time of a target effective period, and when the time difference is less than or equal to a preset time difference threshold, take the resource re-exchange behavior as an effective resource re-exchange behavior, where the target effective period is an effective period of the target object based on the target resource re-exchange behavior, and the number of the effective resource re-exchange behaviors is taken as the target resource re-exchange number.
Specifically, the frequency ratio of the target resource re-exchange frequency to the total resource re-exchange frequency may be obtained; and determining the resource re-exchange capability of the user according to the frequency proportion, for example, determining that the resource re-exchange capability of the user is low when the proportion is smaller than a first preset proportion threshold value, determining that the resource re-exchange capability of the user is medium when the proportion is larger than or equal to the first preset proportion threshold value and smaller than a second preset proportion threshold value, and determining that the resource re-exchange capability of the user is high when the proportion is larger than or equal to the second preset proportion threshold value.
For example, the resource re-exchange capability may be a renewal capability of the user, the resource expense level may be a consumption level of the user, the target number of resource re-exchanges may be a number of effective renewal activities, the target object may be a member of a shopping platform, the preset time difference threshold may be 15 days, the first preset proportion threshold may be 1/3, the second preset proportion threshold may be 2/3, the resource expense level relationship may be that the consumption level of the user is determined to be low if the renewal capability of the user is low, the consumption level of the user is determined to be medium if the renewal capability of the user is medium, the consumption level of the user is determined to be high if the renewal capability of the user is high, and the first order information purchased by the user at the shopping platform member may be as shown in table 1 below:
TABLE 1
As shown in table 1, the total number of times of the user about the target object, that is, the total number of times the user purchases a member on the platform is 6, where the target number of times of the user, that is, the number of times of effective renewal in which the difference between the date of purchase and the date of expiration of the last member purchased is less than or equal to 15 days is 3, may be obtained according to the first order information, so that the target number of times of renewal of the user is 3, the ratio of the target number of times of renewal to the total number of times of renewal is 1/2, and the ratio of times is greater than 1/3 and less than 2/3, so that it is determined that the renewal capacity of the user is medium, and the consumption level of the user is medium.
Or, the effective renewal behavior may be a renewal behavior with the effective duration being greater than or equal to a preset time threshold, for example, the preset time threshold may be 6 months, and the renewal behavior with the effective duration being greater than or equal to 6 months is taken as an effective renewal behavior, as shown in the above table 1, the member purchased by the user has a member duration of 2 times greater than or equal to 6 months, that is, the renewal behavior of the user for the target object has an effective duration of 2 times greater than or equal to the preset time threshold, so that the number of times of effective renewal behavior of the user is 2, that is, the target renewal number of times of the user is 2, the ratio of the target renewal number of times to the total renewal number of times is 1/3, the ratio of times is greater than or equal to 1/3 and less than 2/3, and thus, the renewal ability of the user is determined to be medium, and the consumption class of the user is medium.
Therefore, the renewal capacity of the user for the target object is determined through the first order information, and the consumption grade of the user is determined according to the renewal capacity, so that the consumption will of the user can be accurately positioned.
In another possible implementation manner, the resource exchange capability of the user may be determined according to the resource exchange record information, and the resource expense level of the user may be determined according to a preset resource expense level relationship.
For example, the resource exchange information of the user may be determined according to the resource exchange record information, where the resource exchange information includes a resource exchange amount or a resource exchange frequency, and the resource exchange capability of the user is determined according to the resource exchange amount or the resource exchange frequency, and further the resource expense level of the user is determined according to the resource exchange capability and a preset resource expense level relationship.
The preset resource expense level relationship may be that the resource expense level of the user and the resource exchange capability remain synchronous, for example, if the resource exchange capability of the user is low, the resource expense level of the user is determined to be low, if the resource exchange capability of the user is medium, the resource expense level of the user is determined to be medium, and if the resource exchange capability of the user is high, the resource expense level of the user is determined to be high.
Specifically, the average amount of resource exchange per unit time of the user may be obtained, or the average number of resource exchanges per unit time of the user may be obtained, where the unit time may be 1 week, 1 month, or 1 year, and when the average amount of resource exchanges per unit time is less than a first preset amount threshold, or the average number of resource exchanges is less than a first preset number of times threshold, it is determined that the resource exchange capacity of the user is low, and further it is determined that the resource expense level of the user is low, and when the average amount of resource exchanges is greater than or equal to the first preset amount threshold and less than a second preset amount threshold, or when the average number of resource exchanges is greater than or equal to the first preset number of times threshold and less than the second preset number of times threshold, it is determined that the resource exchange capacity of the user is medium, and further it is determined that the resource expense level of the user is medium, and when the average amount of resource exchanges is greater than or equal to the second preset amount threshold, or the average number of resource exchanges is greater than or equal to the second preset number of times threshold, it is determined that the resource exchange capacity of the user is high.
For example, taking 1 month as a unit time, determining the resource exchange capacity of the user according to the resource exchange capacity of the user, where the resource exchange capacity may be the payment capacity of the user, obtaining the total payment amount of the user in the target time period, then obtaining the average payment amount of each month of the user according to the total payment amount and the target time period, and determining the payment capacity of the user according to the magnitude relation between the payment amount and the first preset amount threshold and the second preset amount threshold.
It should be noted that, the resource exchange record information is not limited to the above-mentioned resource exchange amount or resource exchange frequency, and may further include a record number of the resource exchange record information, and then the resource exchange capability of the user is determined according to the record number, for example, the record number may be an order number of the user, the resource exchange capability may be a payment capability of the user, and the payment capability of the user may be determined to be high if the order number is greater than or equal to a first preset number threshold, and the payment capability of the user may be determined to be medium if the order number is less than the first preset number threshold and greater than or equal to a second preset number threshold, and the payment capability of the user may be determined to be low if the order number is less than the second preset threshold. The above-mentioned judgment conditions for the resource exchange capability may be set according to the requirements or specific situations, and the present disclosure is not limited thereto.
In this way, the payment capability of the user is determined according to the payment order information, and the consumption level of the user is determined according to the payment capability, so that the consumption level of the user can be accurately positioned.
In yet another possible implementation, the resource expense level of the user is determined based on the resource re-exchange capability and the resource exchange capability.
For example, after determining the resource re-exchange capability and the resource exchange capability of the user, determining the resource expense level of the user according to a preset resource expense level relationship.
The resource expense level relationship may be a consumption level relationship, the resource re-exchange capability of the user may be a renewal capability of the user, the resource exchange capability of the user may be a payment capability of the user, and the method for determining the payment capability and the renewal capability of the user may be obtained by the foregoing embodiment, which is not repeated herein, and the preset consumption level relationship may be as shown in table 2 below:
TABLE 2
In this way, according to the payment capability and the renewal capability of the user, the consumption level of the user is determined according to the consumption level relationship preset in the above table 2, and the consumption level integrates the payment capability and the renewal capability of the user, which is more beneficial to accurately locating the consumption wish of the user.
S104, pushing target information to the user according to the resource expenditure grade and the second record information.
In a possible implementation manner, the resource exchange category, the resource exchange period, the resource exchange amount and the resource exchange time sequence recorded in the latest preset time period of the user can be obtained through the second recorded information; according to the resource exchange amount and the resource exchange time sequence, determining demand parameters of the user aiming at different resource exchange categories through a preset resource expenditure demand relation; and pushing target information corresponding to each resource exchange target category to the user according to the resource expenditure level, the resource exchange period and the requirement parameters of the user for different resource exchange categories.
The demand parameter is used for representing the resource expenditure demand of the user, and the preset resource expenditure demand relation represents the corresponding relation among the resource exchange category, the resource exchange amount, the resource exchange time sequence and the demand parameter.
For example, the predetermined resource expense requirement relationship may be
SCORE＝m*e -k*(o-1)
In the preset resource expenditure demand relationship, SCORE is a demand parameter of the user, m is a primary resource exchange amount in the latest preset time period, k is an attenuation coefficient, and o is the resource exchange time sequence;
Wherein the resource exchange time sequence o represents the sequence of resource exchange, the sequence of resource exchange starts from the last resource exchange record of the user, the longer the last time is, the larger the value of o is, if the resource exchange time sequence o of the last resource exchange record is 1, the resource exchange time sequence o of the last second resource exchange record is 2, and so on; the attenuation coefficient k is a positive number and can be set according to service requirements; in addition, after the demand parameters of the user are obtained according to the resource exchange record of the latest preset times of the user, the demand times of the same resource exchange category are accumulated to obtain the demand parameters corresponding to different resource exchange categories, wherein the resource exchange category is a product category exchanged by the user, for example, the product category can be office supplies, household appliances or foods, and the like, and the category classification can be performed according to the demands.
It should be noted that, in a practical situation, the reference meaning of the resource exchange record with too long time from the current moment to the user demand at the current moment is smaller, so that under the condition of obtaining the demand parameter of the user, only the resource exchange record of the user with the latest several times, such as the latest 3 resource exchange records or the latest 5 resource exchange records, can be selected; or, the number of the latest resource exchange records of the selected user can be determined according to the resource expense level of the user, for example, the latest 5 resource exchange records are selected for the user with high resource expense level, the latest 4 resource exchange records are selected for the user with low resource expense level, and the latest 3 resource exchange records are selected for the user with low resource expense level. The above manner of selecting the number of times of user resource exchange records may be set according to specific situations, which is not limited in this disclosure.
Therefore, the consumption demand of the user is quantified through the demand parameters, and then the target information is pushed to the user according to the demand parameters of the user, so that the possibility of invalid pushing is reduced, the accuracy of the target information pushed to the user is improved, and the possibility of consumption of the user is improved.
In another possible implementation manner, the target information is pushed to the user, and the first pushing frequency of the user is determined according to the resource expenditure level; determining a second pushing frequency of the user corresponding to each resource exchange target class according to the demand parameters of the user on different resource exchange classes and the first pushing frequency; and pushing the target information corresponding to each resource exchange category to the user in the time period corresponding to the resource exchange time period according to the second pushing frequency.
For example, the first push frequency to the user may be determined by a preset level push relationship, where the preset level push relationship may be that a corresponding first push frequency is set according to a resource expenditure level of the user.
For example, if the user's resource payout level is high, the first push frequency for the user is 10 times/day, the user's resource payout level is medium, the first push frequency for the user is 6 times/day, the user's resource payout level is low, and the first push frequency for the user is 3 times/day.
In addition, on the basis of determining the first pushing frequency of the user, the second pushing frequency of the user corresponding to each resource exchange target category can be determined by the proportion of the demand parameter of each resource exchange category of the user occupying the total demand parameter.
For example, the total demand parameter recorded by the user at the latest preset times is 10, the demand parameter on the food category is 3, the ratio is 3/10, the demand parameter on the digital product category is 5, the ratio is 5/10, the demand parameter on the daily product category is 2, and the ratio is 2/10; under the condition that the resource expenditure level of the user is high, pushing target information of 10 times per day to the user, wherein the target information of 3 times of food categories, the target information of 5 times of code commodity categories and the target information of 2 times of daily commodity categories; under the condition that the resource expenditure level of the user is medium, 6 times of target information are pushed to the user every day, wherein 2 times of target information of food category, 3 times of target information of code commodity category and 1 time of target information of daily commodity category are sent to the user; and when the resource expenditure level of the user is low, pushing 3 times of target information to the user every day, wherein 1 time of target information of food category and 2 times of category information of code supplies.
In addition, in order to ensure that the pushed target information can be received by the user, a resource exchange period in which the resource exchange target category corresponding to the target information is located can be obtained through the second record information of the user, and the corresponding target information is pushed to the user in the resource exchange period.
For example, according to the second record information of the user, resource exchange periods of different resource exchange target categories of the user are respectively acquired. If the resource exchange period can be the payment period of the user, acquiring the payment period of the user on the food category from 20 to 22 hours per night, so that the target information of the food category can be pushed to the user in the period; acquiring the payment time period of the user on the digital product category from 12 to 14 noon per day, so that the target information of the digital product category can be pushed to the user in the time period; the payment period of the user on the daily necessities category is acquired to be in a weekend period, so that the target information of the daily necessities category can be pushed to the user on the weekend period.
It should be noted that, in the above examples, the preset level push relationship, the first push frequency, the second push frequency, and the requirement parameter are only used for illustration, and may be set according to actual situations, which is not limited in this disclosure.
Therefore, through analysis of the payment type and the payment period of the user, the possibility of invalid pushing is reduced, the accuracy of target information pushed by the user is further improved, and the possibility of receiving the target information by the user is improved.
By adopting the method, the first record information of the user aiming at the target object and the second record information in the latest preset time period are determined from the resource exchange record information by acquiring the resource exchange record information of the user in the target time period, the resource expenditure level of the user is determined according to the first record information and the resource exchange record information, and the target information is pushed to the user according to the resource expenditure level and the second record information. In this way, the method and the device can determine the resource expenditure grade of the user through the resource exchange record information of the user, push the target information of the corresponding grade to the user, and further improve the accuracy of the target information pushed by the user by combining the recent second record information of the user.
In a preferred embodiment, the resource exchange record information may be payment order information, the first record information may be first order information, the second record information may be second order information, the resource expense level may be a consumption level, the resource exchange capability may be a renewal capability, the resource exchange capability may be a payment capability, the resource exchange number may be a renewal number, the resource exchange behavior may be a renewal behavior, the resource exchange information may be renewal information, the resource exchange time may be a renewal time, the resource exchange amount may be a payment amount, the resource exchange frequency may be a payment frequency, the resource exchange category may be a payment category, the resource exchange time sequence may be a payment time sequence, the resource expense requirement may be a consumption requirement relationship, and the resource exchange target category may be a payment target category.
Fig. 2 is a method for pushing information according to the preferred exemplary embodiment, as shown in fig. 2, and includes:
s201, payment order information of a user in a target time period is acquired.
In this step, the target period may be a period from any one of the specified times of the user to the current time.
S201, determining first order information of the user aiming at a target object and second order information in a latest preset time period from the payment order information.
In this step, the target object may be a virtual product having timeliness, for example, may be a target platform or a member of a target company; the most recent preset time period may be a time period from any specified time to a current time within the target time period.
S203, determining the consumption grade of the user according to the first order information and the payment order information.
In this step, the consumer level of the user may be determined by the user's payment and renewal capabilities.
For example, the renewal capacity of the user may be determined by the proportion of the number of effective payments by the user to the total renewal number, the consumption capacity of the user may be determined by the payment amount of the user, and then the consumption level of the user may be determined by the renewal capacity of the user, the consumption capacity and a preset consumption level relationship. The method comprises the steps of obtaining total renewal times of the user and renewal information of the user for one or more renewal actions aiming at the target object through the first order information, and determining effective renewal actions of the user according to the renewal information, wherein the effective renewal actions can be the renewal actions of the user for which the time difference between the renewal actions of the target object and the last renewal actions is smaller than or equal to a preset time difference threshold.
S204, determining a first pushing frequency for the user according to the consumption level.
In this step, the first push frequency for the user may be determined by presetting a level push relationship according to the consumption level of the user.
S205, determining a second pushing frequency of the user corresponding to each payment target category according to the demand parameters and the first pushing frequency of the user on different consumption categories.
In this step, the second push frequency of the user corresponding to each resource exchange target class may be determined based on determining the first push frequency of the user, by the ratio of the demand parameter of each resource exchange class of the user to the total demand parameter.
The demand parameter may be determined by a preset consumption demand relationship, where the preset consumption demand relationship may be: score=m×e -k*(o-1) Wherein, SCORE is the demand parameter of the user, m is the amount paid once in the latest preset time period of the user, k is the attenuation coefficient, and o is the consumption time sequence.
S206, pushing the target information corresponding to each payment category to the user in a time period corresponding to the payment period according to the second pushing frequency.
In this step, according to the second order information of the user, a payment period corresponding to different payment types of the user in the last period of time may be obtained, and in the payment period, according to a second pushing frequency corresponding to the payment type, corresponding target information is pushed to the user.
By adopting the technical scheme, the first record information of the user aiming at the target object and the second record information of the user in the latest preset time period are determined from the resource exchange record information by acquiring the resource exchange record information of the user in the target time period, the resource expenditure level of the user is determined according to the first record information and the resource exchange record information, and the target information is pushed to the user according to the resource expenditure level and the second record information. In this way, the method and the device can determine the resource expenditure grade of the user through the resource exchange record information of the user, push the target information of the corresponding grade to the user, and further improve the accuracy of the target information pushed by the user by combining the recent second record information of the user.
Fig. 3 is a schematic diagram of an information pushing device according to an embodiment of the present disclosure, as shown in fig. 3, where the device includes:
An obtaining module 301, configured to obtain resource exchange record information of a user in a target time period;
an information determining module 302, configured to determine, from the resource exchange record information, first record information of the user for a target object, and second record information within a last preset time period;
a level determining module 303, configured to determine a resource expenditure level of the user according to the first record information and the resource exchange record information;
and the information pushing module 304 is configured to push target information to the user according to the resource expense level and the second record information.
Optionally, the level determining module 303 is configured to determine, according to the first record information, a resource re-exchange capability of the user for the target object;
determining the resource exchange capacity of the user according to the resource exchange record information;
and determining the resource expenditure level of the user according to the resource re-exchange capability and the resource exchange capability.
Optionally, the level determining module 303 is configured to determine, according to the first record information, a total number of resource re-exchanges of the user with respect to the target object, and resource re-exchange information that the user performs one or more resource re-exchange actions with respect to the target object;
And determining the resource re-exchange capacity of the user for the target object according to the total resource re-exchange times and the resource re-exchange information.
Optionally, the level determining module 303 is configured to determine, according to the resource re-exchange information, a target resource re-exchange number of the user from the total resource re-exchange number;
and determining the resource re-exchange capacity of the user according to the target resource re-exchange times and the total resource re-exchange times.
Optionally, the resource re-exchange information includes a resource re-exchange time corresponding to each resource re-exchange behavior, and the target object is based on a valid period of each resource re-exchange behavior, where the level determining module 303 is configured to obtain, for each resource re-exchange behavior, a time difference between the resource re-exchange time of the resource re-exchange behavior and an end time of a target valid period, and if the time difference is less than or equal to a preset time difference threshold, take the resource re-exchange behavior as a valid resource re-exchange behavior, where the target valid period is a valid period of the target object based on a target resource re-exchange behavior, and the target resource re-exchange behavior is a last resource re-exchange behavior of the resource re-exchange behavior;
And taking the number of the effective resource re-exchange behaviors as the target resource re-exchange times.
Optionally, the level determining module 303 is configured to obtain a frequency ratio of the target resource re-exchange number to the total resource re-exchange number;
and determining the resource re-exchange capacity of the user according to the frequency proportion.
Optionally, the level determining module 303 is configured to determine resource exchange information of the user according to the resource exchange record information, where the resource exchange information includes a resource exchange amount or a resource exchange frequency;
and determining the resource exchange capacity of the user according to the resource exchange amount or the resource exchange frequency.
Optionally, the information pushing module 304 is configured to obtain, through the second record information, a resource exchange category, a resource exchange period, a resource exchange amount, and a resource exchange time sequence of the order of the user in the latest preset period;
according to the resource exchange amount and the resource exchange time sequence, determining the demand parameters of the user aiming at different resource exchange categories through a preset resource expenditure demand relation, wherein the demand parameters are used for representing the resource expenditure demands of the user, and the preset resource expenditure demand relation represents the corresponding relation among the resource exchange category, the resource exchange amount, the resource exchange time sequence and the demand parameters;
And pushing target information corresponding to each resource exchange target category to the user according to the resource expenditure level, the resource exchange period and the requirement parameters of the user for different resource exchange categories.
Optionally, the information pushing module 304 is configured to determine a first pushing frequency for the user according to the resource expense level;
determining a second pushing frequency of the user corresponding to each resource exchange target class according to the demand parameters of the user on different resource exchange classes and the first pushing frequency;
and pushing the target information corresponding to each resource exchange category to the user in the time period corresponding to the resource exchange time period according to the second pushing frequency.
The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.
By adopting the device, the first record information of the user aiming at the target object and the second record information in the latest preset time period are determined from the resource exchange record information by acquiring the resource exchange record information of the user in the target time period, the resource expenditure level of the user is determined according to the first record information and the resource exchange record information, and the target information is pushed to the user according to the resource expenditure level and the second record information. In this way, the method and the device can determine the resource expenditure grade of the user through the resource exchange record information of the user, push the target information of the corresponding grade to the user, and further improve the accuracy of the target information pushed by the user by combining the recent second record information of the user.
Fig. 4 is a block diagram of an electronic device 400, shown in accordance with an exemplary embodiment. As shown in fig. 4, the electronic device 400 may include: a processor 401, a memory 402. The electronic device 400 may also include one or more of a multimedia component 403, an input/output (I/O) interface 404, and a communication component 405.
The processor 401 is configured to control the overall operation of the electronic device 400 to perform all or part of the steps in the method for pushing information. The memory 402 is used to store various types of data to support operation at the electronic device 400, which may include, for example, instructions for any application or method operating on the electronic device 400, as well as application-related data, such as contact data, transceived messages, pictures, audio, video, and the like. The Memory 402 may be implemented by any type or combination of volatile or non-volatile Memory devices, such as static random access Memory (Static Random Access Memory, SRAM for short), electrically erasable programmable Read-Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM for short), erasable programmable Read-Only Memory (Erasable Programmable Read-Only Memory, EPROM for short), programmable Read-Only Memory (Programmable Read-Only Memory, PROM for short), read-Only Memory (ROM for short), magnetic Memory, flash Memory, magnetic disk, or optical disk. The multimedia component 403 may include a screen and an audio component. Wherein the screen may be, for example, a touch screen, the audio component being for outputting and/or inputting audio signals. For example, the audio component may include a microphone for receiving external audio signals. The received audio signal may be further stored in the memory 402 or transmitted through the communication component 405. The audio assembly further comprises at least one speaker for outputting audio signals. The I/O interface 404 provides an interface between the processor 401 and other interface modules, which may be a keyboard, mouse, buttons, etc. These buttons may be virtual buttons or physical buttons. The communication component 405 is used for wired or wireless communication between the electronic device 400 and other devices. Wireless communication, such as Wi-Fi, bluetooth, near field communication (Near Field Communication, NFC for short), 2G, 3G, 4G, NB-IOT, eMTC, or other 5G, etc., or one or a combination of more of them, is not limited herein. The corresponding communication component 405 may thus comprise: wi-Fi module, bluetooth module, NFC module, etc.
In an exemplary embodiment, the electronic device 400 may be implemented by one or more application specific integrated circuits (Application Specific Integrated Circuit, abbreviated ASIC), digital signal processor (Digital Signal Processor, abbreviated DSP), digital signal processing device (Digital Signal Processing Device, abbreviated DSPD), programmable logic device (Programmable Logic Device, abbreviated PLD), field programmable gate array (Field Programmable Gate Array, abbreviated FPGA), controller, microcontroller, microprocessor, or other electronic components for performing the method of pushing information described above.
In another exemplary embodiment, a computer readable storage medium is also provided comprising program instructions which, when executed by a processor, implement the steps of the method of pushing information described above. For example, the computer readable storage medium may be the memory 402 including program instructions described above, which are executable by the processor 401 of the electronic device 400 to perform the method of pushing information described above.
In another exemplary embodiment, a computer program product is also provided, comprising a computer program executable by a programmable apparatus, the computer program having code portions for performing the above-described method of pushing information when executed by the programmable apparatus.
The preferred embodiments of the present disclosure have been described in detail above with reference to the accompanying drawings, but the present disclosure is not limited to the specific details of the above embodiments, and various simple modifications may be made to the technical solutions of the present disclosure within the scope of the technical concept of the present disclosure, and all the simple modifications belong to the protection scope of the present disclosure.
In addition, the specific features described in the foregoing embodiments may be combined in any suitable manner, and in order to avoid unnecessary repetition, the present disclosure does not further describe various possible combinations.
Moreover, any combination between the various embodiments of the present disclosure is possible as long as it does not depart from the spirit of the present disclosure, which should also be construed as the disclosure of the present disclosure.
Claims (10)
1. A method of pushing information, the method comprising:
acquiring resource exchange record information of a user in a target time period;
determining first record information of the user aiming at a target object and second record information in a latest preset time period from the resource exchange record information;
determining a resource expense level of the user according to the first record information and the resource exchange record information, wherein the determining the resource expense level of the user according to the first record information and the resource exchange record information comprises: determining the resource re-exchange capacity of the user for the target object according to the first record information; determining the resource exchange capacity of the user according to the resource exchange record information; determining a resource expenditure level of the user according to the resource re-exchange capability and the resource exchange capability;
Pushing target information to the user according to the resource expense grade and the second record information, wherein the pushing target information to the user according to the resource expense grade and the second record information comprises the following steps: acquiring the resource exchange category, the resource exchange period, the resource exchange amount and the resource exchange time sequence of the order of the user in the latest preset period through the second record information; according to the resource exchange amount and the resource exchange time sequence, determining demand parameters of the user aiming at different resource exchange categories through a preset resource expenditure demand relation, wherein the demand parameters are used for representing the resource expenditure demands of the user, and the preset resource expenditure demand relation represents the corresponding relation among the resource exchange categories, the resource exchange amount, the resource exchange time sequence and the demand parameters; and pushing target information corresponding to each resource exchange target category to the user according to the resource expenditure grade, the resource exchange period and the requirement parameters of the user aiming at different resource exchange categories.
2. The method of claim 1, wherein determining the user's resource re-exchange capabilities for the target object based on the first record information comprises:
determining the total resource re-exchange times of the user aiming at the target object according to the first record information, and carrying out one or more resource re-exchange behaviors of the user aiming at the target object;
and determining the resource re-exchange capacity of the user for the target object according to the total resource re-exchange times and the resource re-exchange information.
3. The method of claim 2, wherein determining the user's resource re-exchange capabilities for the target object based on the total number of resource re-exchanges and the resource re-exchange information comprises:
determining the target resource re-exchange times of the user from the total resource re-exchange times according to the resource re-exchange information;
and determining the resource re-exchange capacity of the user according to the target resource re-exchange times and the total resource re-exchange times.
4. The method of claim 3, wherein the resource re-exchange information includes a resource re-exchange time corresponding to each resource re-exchange behavior, and wherein the target object determines the target number of resource re-exchanges for the user from the total number of resource re-exchanges based on the expiration date of each resource re-exchange behavior based on the resource re-exchange information, including:
Aiming at each resource re-exchange behavior, acquiring a time difference between the resource re-exchange time of the resource re-exchange behavior and the ending time of a target effective period, and taking the resource re-exchange behavior as an effective resource re-exchange behavior under the condition that the time difference is smaller than or equal to a preset time difference threshold, wherein the target effective period is the effective period of the target object based on the target resource re-exchange behavior, and the target resource re-exchange behavior is the last resource re-exchange behavior of the resource re-exchange behavior;
and taking the number of the effective resource re-exchange behaviors as the target resource re-exchange times.
5. The method of claim 3, wherein said determining the resource re-exchange capability of the user based on the target number of resource re-exchanges and the total number of resource re-exchanges comprises:
acquiring the frequency proportion of the target resource re-exchange frequency to the total resource re-exchange frequency;
and determining the resource re-exchange capacity of the user according to the frequency proportion.
6. The method of claim 1, wherein said determining the user's resource exchange capability from the resource exchange record information comprises:
Determining resource exchange information of the user according to the resource exchange record information, wherein the resource exchange information comprises resource exchange amount or resource exchange frequency;
and determining the resource exchange capacity of the user according to the resource exchange amount or the resource exchange frequency.
7. The method of claim 1, wherein pushing the target information corresponding to each resource exchange target category to the user according to the resource expense level, the resource exchange period, and the user's demand parameters for different resource exchange categories comprises:
determining a first push frequency to the user according to the resource expenditure level;
determining a second pushing frequency of the user corresponding to each resource exchange target class according to the requirement parameters of the user on different resource exchange classes and the first pushing frequency;
and pushing the target information corresponding to each resource exchange category to the user in a time period corresponding to the resource exchange time period according to the second pushing frequency.
8. An apparatus for pushing information, the apparatus comprising:
the acquisition module is used for acquiring the resource exchange record information of the user in the target time period;
The information determining module is used for determining first record information of the user aiming at a target object and second record information in a latest preset time period from the resource exchange record information;
the grade determining module is configured to determine a resource expenditure grade of the user according to the first record information and the resource exchange record information, where determining the resource expenditure grade of the user according to the first record information and the resource exchange record information includes: determining the resource re-exchange capacity of the user for the target object according to the first record information; determining the resource exchange capacity of the user according to the resource exchange record information; determining a resource expenditure level of the user according to the resource re-exchange capability and the resource exchange capability;
the information pushing module is configured to push target information to the user according to the resource expense level and the second record information, where the pushing target information to the user according to the resource expense level and the second record information includes: acquiring the resource exchange category, the resource exchange period, the resource exchange amount and the resource exchange time sequence of the order of the user in the latest preset period through the second record information; according to the resource exchange amount and the resource exchange time sequence, determining demand parameters of the user aiming at different resource exchange categories through a preset resource expenditure demand relation, wherein the demand parameters are used for representing the resource expenditure demands of the user, and the preset resource expenditure demand relation represents the corresponding relation among the resource exchange categories, the resource exchange amount, the resource exchange time sequence and the demand parameters; and pushing target information corresponding to each resource exchange target category to the user according to the resource expenditure grade, the resource exchange period and the requirement parameters of the user aiming at different resource exchange categories.
9. A non-transitory computer readable storage medium having stored thereon a computer program, characterized in that the program when executed by a processor realizes the steps of the method according to any of claims 1-7.
10. An electronic device, comprising:
a memory having a computer program stored thereon;
a processor for executing the computer program in the memory to implement the steps of the method of any one of claims 1-7.
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