CN114663160A - Advertisement configuration and display method, device, equipment and storage medium - Google Patents
Advertisement configuration and display method, device, equipment and storage medium Download PDFInfo
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Abstract
The application relates to an advertisement configuration and display method, device, equipment and storage equipment, wherein the configuration method comprises the steps of obtaining an advertisement data set in an advertisement waterfall flow, the advertisement data set at least comprises advertisement positions and advertisement material data corresponding to the advertisement positions, obtaining the advertisement position type of each advertisement position, screening the advertisement positions according to the advertisement position types to obtain advertisement positions to be configured with appointed advertisement content, configuring the advertisement positions to be configured according to preset configuration rules to obtain an advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is preferentially displayed and a second display advertisement which is obtained by switching the first display advertisement, and sending the advertisement material data to the advertisement display combination so as to display the advertisement according to the advertisement display modes of the first display advertisement and the second display advertisement, the corresponding advertisement materials are displayed for the user, and the method and the device have the advantage of improving the advertisement putting effect.
Description
Technical Field
The present invention relates to the technical field of advertisement display, and in particular, to an advertisement configuration and display method, apparatus, device, and storage device.
Background
At present, the types of the existing advertisements filled and displayed are mutually independent and are not related to each other, for example, the open screen advertisements when the APP starts, the motivation video advertisements required by the APP product activity tasks, the banner advertisements of the user information pages, and the like are mutually independent and randomly displayed.
Most of the existing advertisement filling contents come from a plurality of different third-party advertisement platforms, so that the advertisement contents filled at each time are random and uncontrollable, the requirement of a service provider for specifying the advertisement contents cannot be met, the specific advertisement contents cannot be specified to be displayed for specific crowds to watch, the display effect is poor, the advertisement display mode is single, good interaction cannot be well formed between the advertisement and a user, and the user is insensitive to the advertisement putting contents and influences the advertisement putting effect.
The above prior art solutions have the following drawbacks: the advertisement display mode is single, and good interaction between the advertisement and the user cannot be well formed, so that the user is insensitive to the advertisement putting content, and the advertisement putting effect is influenced.
Disclosure of Invention
In order to improve the advertisement putting effect, the application provides an advertisement configuration and display method, device, equipment and storage equipment.
The above object of the present invention is achieved by the following technical solutions:
an advertisement configuration method is provided, which includes:
acquiring an advertisement data set in an advertisement waterfall flow, wherein the advertisement data set at least comprises advertisement positions and advertisement material data corresponding to the advertisement positions;
obtaining the type of the advertisement position of each advertisement position, and screening the advertisement positions according to the type of the advertisement positions to obtain the advertisement positions to be configured, which can specify the advertisement content;
configuring the advertisement position to be configured according to a preset configuration rule to obtain an advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is displayed preferentially and a second display advertisement which is obtained by switching the first display advertisement;
and sending the advertisement material data to the advertisement display combination so as to display the corresponding advertisement material to the user according to the advertisement display modes of the first display advertisement and the second display advertisement.
By adopting the technical scheme, when configuring the advertisement, firstly, extracting all advertisement data sets from the advertisement waterfall flow, wherein the advertisement data sets at least comprise advertisement positions and advertisement material data corresponding to the advertisement positions, screening the advertisement positions according to the advertisement position type of each advertisement position to obtain advertisement positions to be configured, which can specify the advertisement content, realizing the specification of the advertisement content through the advertisement positions to be configured, so that the advertisement material can be accurately released, the advertisement positions to be configured are distinguished from the random release of third-party advertisements, configuring the advertisement positions to be configured according to preset configuration rules to obtain an advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is preferentially displayed and a second display advertisement which is obtained by switching the first display advertisement, and performing multi-dimensional configuration on the advertisement positions to be configured through the first display advertisement and the second display advertisement, the interaction frequency between the advertisement and the user is improved, the sensitivity of the user to the advertisement putting is further improved, the advertisement material data are sent to the advertisement display combination, so that the corresponding advertisement material is displayed for the user according to the advertisement display modes of the first display advertisement and the second display advertisement, the advertisement material is displayed in a multi-dimensional mode through the first display advertisement and the second display advertisement, the traditional single display mode is distinguished, the interaction between the user and the advertisement is increased due to the fact that the traditional single advertisement display mode is broken through, and the advertisement putting effect is further improved.
The application may be further configured in a preferred example to: the configuring the advertisement space to be configured according to the preset configuration rule to obtain an advertisement display combination, specifically comprising:
configuring the advertisement positions to be configured according to the priority of the advertisement positions to obtain an advertisement display combination based on the priority sequence;
selecting an advertisement position to be configured with the optimal priority in an advertisement display combination as a first display advertisement according to the priority sequence, wherein the priority of the second display advertisement is lower than that of the first display advertisement;
and adding the advertisement display combination into the priority waterfall flow of the advertisement positions to be configured according to the priority sequence so as to pull corresponding advertisement materials from the advertisement material data after receiving the request of the user and display the advertisement materials through the configured advertisement display combination.
By adopting the technical scheme, when the advertisement is configured, the advertisement space to be configured is configured according to the preset configuration rule, and the method specifically comprises the steps of firstly sequencing the advertisement space to be configured according to the priority of the advertisement space to obtain an advertisement display combination based on the priority order, selecting the advertisement space to be configured with the optimal priority in the advertisement display combination as a first display advertisement according to the priority order, when a user terminal requests the advertisement display, the first display advertisement is displayed preferentially, the priority of the second display advertisement is lower than that of the first display advertisement, switching the first display advertisement to the second display advertisement for display after the first display advertisement is displayed, adding the advertisement display combination into the priority waterfall flow of the advertisement space to be configured according to the priority order, and pulling the corresponding advertisement material from the advertisement material data after receiving the request of a user, the advertisement display combination is configured for display, the advertisement material data is displayed in a multi-dimensional mode through the first display advertisement and the second display advertisement, the sensitivity of the user to the advertisement material is improved, and then the advertisement putting effect is improved.
The present application may be further configured in a preferred example to: after the advertisement position to be configured is configured according to the preset configuration rule and before the advertisement material data is sent to the advertisement display combination, the method specifically includes:
receiving an advertisement switching instruction sent by a user side;
and switching the first display advertisement to a second display advertisement according to the advertisement switching instruction, wherein the second display advertisement pulls corresponding advertisement materials from the advertisement material data according to the advertisement space type of the first display advertisement for display.
By adopting the technical scheme, when the advertisement is configured, after the advertisement position to be configured is configured according to the preset configuration rule and before the advertisement material data is sent to the advertisement display combination, the first display advertisement is switched to the second display advertisement according to the advertisement switching instruction sent by the user side, so that the interaction between the user and the advertisement is increased, the sensitivity of the user to the advertisement is improved, the impression on the advertisement content is deepened, and the advertisement putting effect is improved.
The present application may be further configured in a preferred example to: the sending of the advertisement material data to the advertisement display combination specifically includes:
acquiring a combined advertisement position type of the advertisement display combination;
searching a target advertisement space type matched with the combined advertisement space type in the advertisement data set according to the combined advertisement space type;
obtaining target advertisement material data corresponding to the type of the target advertisement space according to the search result;
and sending the target advertisement material data to an advertisement display combination matched with the target advertisement position type for displaying.
By adopting the technical scheme, when the advertisement is configured, when the advertisement material data is sent to the advertisement display combination, firstly, the combined advertisement space type of the advertisement display combination is obtained, the target advertisement space type matched with the combined advertisement space type is searched in the advertisement data set according to the combined advertisement space type, the target advertisement material data corresponding to the target advertisement space type is obtained according to the searching result, the target advertisement material data is sent to the advertisement display combination matched with the target advertisement space type for display, specifically, the target advertisement material is sent to the first display advertisement and the second display advertisement matched with the target advertisement space type for display, and the second display advertisement is obtained by switching through the switching instruction after the first display advertisement is displayed. By searching the target advertisement material data corresponding to the advertisement space type in the advertisement data set and displaying the searched target advertisement material data through the multi-dimensional advertisement display combination, the sensitivity of a user to advertisement materials is improved, and the advertisement putting effect is further improved.
The second purpose of the invention of the application is realized by the following technical scheme:
an advertisement display method is provided, which is used for displaying the advertisement material configured by the advertisement configuration method, and the advertisement display method comprises the following steps:
receiving an advertisement display request of a user side, and acquiring a request advertisement position type according to the advertisement display request;
configuring the request advertisement space type according to a preset configuration rule to obtain an advertisement display combination based on the request advertisement space type, wherein the advertisement display combination comprises a first display advertisement matched with the request advertisement space type and a second display advertisement obtained by switching the first display advertisement;
and respectively sending the advertisement materials matched with the request advertisement position type in the advertisement material data to a first display advertisement and a second display advertisement for display.
By adopting the technical scheme, when the advertisement is displayed, firstly, an advertisement display request of a user side is received, a request advertisement space type is obtained according to the advertisement display request, the request advertisement space type is configured according to a preset configuration rule, and an advertisement display combination based on the request advertisement space type is obtained, wherein the advertisement display combination comprises a first display advertisement matched with the request advertisement space type and a second display advertisement obtained by switching the first display advertisement, and advertisement materials matched with the request advertisement space type in advertisement material data are respectively sent to the first display advertisement and the second display advertisement for display. And carrying out multi-dimensional display on the advertisement material which accords with the request advertisement display request according to the first display advertisement and the second display advertisement, deepening the impression of the user on the target advertisement material, and further improving the advertisement putting effect.
The present application may be further configured in a preferred example to: the obtaining of the requested advertisement space type according to the advertisement display request specifically includes:
acquiring a user characteristic vector of a user according to the advertisement display request;
carrying out user portrait on the user feature vector according to a preset algorithm to obtain a user label;
and searching the advertisement space type matched with the user label from the advertisement space waterfall flow according to the user label to obtain a request advertisement space type based on the user label.
By adopting the technical scheme, when the advertisement is displayed, the user characteristic vectors of the user, such as the age, sex, interest and hobbies of the user, are firstly obtained according to the advertisement display request, the user characteristic vectors are subjected to user portrait according to the preset algorithm to obtain the user label based on the personal information of the user, the advertisement site type matched with the user label is searched from the advertisement waterfall stream according to the user label to be used as the requested advertisement site type, and the advertisement material conforming to the user label is pulled from the advertisement material data to be displayed according to the requested advertisement site type, so that the interest of the user to the displayed advertisement material is improved, the accurate advertisement putting according to the interest of the user is realized, and the advertisement putting effect is further improved.
The third purpose of the present application is achieved by the following technical solutions:
there is provided an advertisement configuring apparatus including:
the data acquisition module is used for acquiring an advertisement data set in the advertisement waterfall flow, wherein the advertisement data set at least comprises advertisement positions and advertisement material data corresponding to the advertisement positions;
the data screening module is used for obtaining the advertisement position type of each advertisement position, screening the advertisement positions according to the advertisement position type and obtaining the advertisement positions to be configured, which can specify the advertisement content;
the data configuration module is used for configuring the advertisement position to be configured according to a preset configuration rule to obtain an advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is preferentially displayed and a second display advertisement which is obtained by switching the first display advertisement;
and the data sending module is used for sending the advertisement material data to the advertisement display combination so as to display the corresponding advertisement material to the user according to the advertisement display modes of the first display advertisement and the second display advertisement.
By adopting the technical scheme, when the advertisement is configured through the advertisement configuration device, firstly, the data acquisition module is used for acquiring the advertisement data set in the advertisement waterfall flow, the data screening module is used for acquiring the advertisement site type of each advertisement site, the advertisement sites in the advertisement data set are screened according to the advertisement site types to obtain the advertisement sites to be configured with the appointed advertisement content, the data configuration module is used for configuring the advertisement sites to be configured to obtain the advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is preferentially displayed and a second display advertisement which is obtained by switching the first display advertisement, finally, the data transmission module is used for transmitting the advertisement material data to the advertisement display combination, and the corresponding advertisement material is displayed to the user in a multi-dimension manner through the advertisement display modes of the first display advertisement and the second display advertisement, therefore, the sensitivity of the user to the advertisement content is improved, and the advertisement putting effect is further improved.
The fourth purpose of the present application is achieved by the following technical solutions:
there is provided an advertisement presentation apparatus including:
the data receiving module is used for receiving an advertisement display request sent by a user side and acquiring a requested advertisement position type according to the advertisement display request;
the data configuration module is used for configuring the request advertisement position type according to a preset configuration rule to obtain an advertisement display combination based on the request advertisement position type, wherein the advertisement display combination comprises a first display advertisement matched with the request advertisement position type and a second display advertisement obtained by switching the first display advertisement;
and the data display module is used for respectively sending the advertisement materials matched with the type of the request advertisement space in the advertisement material data to a first display advertisement and a second display advertisement for display.
By adopting the technical scheme, when the advertisement is displayed through the advertisement display device, firstly, the advertisement display request sent by the user side is received through the data receiving module, the request advertisement space type is obtained according to the advertisement display request, and the request advertisement space type is configured through the data configuration module, so that the advertisement display combination based on the request advertisement space type is obtained, wherein the advertisement display combination comprises the first display advertisement matched with the request advertisement space type and the second display advertisement obtained by switching the first display advertisement, specifically, the first display advertisement is switched to the second display advertisement through the switching instruction of the user, the interaction between the user and the advertisement is increased, so that the sensitivity degree of the user to the advertisement content is improved, and finally, the advertisement material matched with the request advertisement space type in the advertisement material data is respectively sent to the first display advertisement and the second display advertisement through the data display module to be displayed The advertisement material is displayed in a multi-dimensional manner through the first display advertisement and the second display advertisement, so that the sensitivity of the user to the advertisement content is further improved, the impression of the user on the advertisement content is deepened, and the advertisement putting effect is further improved.
The fifth purpose of the present application is achieved by the following technical solutions:
a computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the steps of the advertisement configuration method when executing the computer program; or, the processor implements the steps of the advertisement display method when executing the computer program.
The sixth purpose of the present application is achieved by the following technical solutions:
a computer-readable storage medium storing a computer program which, when executed by a processor, implements the steps of the above advertisement placement method; alternatively, the computer program realizes the steps of the advertisement presentation method when being executed by a processor.
In summary, the present application includes at least one of the following beneficial technical effects:
1. the first display advertisement and the second display advertisement in the advertisement display combination are used for carrying out multi-dimensional display on the advertisement material, so that the impression of a user on the advertisement content is deepened, and the advertisement putting effect is further improved;
2, switching from the first display advertisement to the second display advertisement through a switching instruction of the user, and increasing interaction between the user and the advertisement, so that the impression of the user on the advertisement content is deepened, and the advertisement putting effect is further improved;
and 3, acquiring a user characteristic vector of the user according to an advertisement display request of the user, carrying out user portrait on the user characteristic vector according to a preset algorithm to obtain a user label, searching the advertisement site type conforming to the user label in the advertisement site waterfall flow according to the user label, and displaying the advertisement material conforming to the user label to the user, thereby realizing more accurate advertisement putting.
Drawings
FIG. 1 is a flow diagram that illustrates an implementation of a method for advertisement configuration, under an embodiment.
FIG. 2 is a flowchart illustrating implementation of step S30 of the advertisement configuration method in an embodiment.
FIG. 3 is a flowchart illustrating an implementation of step S40 of the advertisement configuration method in an embodiment.
FIG. 4 is a flow diagram that illustrates an implementation of switching between different ad slots in a method for ad configuration, according to an embodiment.
FIG. 5 is a flow diagram that illustrates an implementation of the method for presenting advertisements in an embodiment.
Fig. 6 is a flowchart of an implementation of step S601 of the advertisement presentation method in an embodiment.
Fig. 7 is a schematic structural diagram of an advertisement configuring apparatus in an embodiment.
FIG. 8 is a schematic diagram of an exemplary embodiment of an advertisement display device.
Detailed Description
The present application is described in further detail below with reference to the attached drawings.
In one embodiment, as shown in fig. 1, the present application discloses an advertisement configuration method, which specifically includes the following steps:
s10: and acquiring an advertisement data set in the advertisement waterfall flow, wherein the advertisement data set at least comprises advertisement positions and advertisement material data corresponding to the advertisement positions.
Specifically, an advertisement data set is extracted from an advertisement waterfall stream containing all advertisement data, wherein the advertisement data set at least comprises advertisement spots and advertisement material data corresponding to the advertisement spots, for example, a banner type advertisement spot and corresponding banner advertisement material data are extracted from the advertisement waterfall stream, or an excitation video type advertisement spot and corresponding excitation video advertisement material data are extracted from the advertisement waterfall stream.
S20: and obtaining the advertisement position type of each advertisement position, and screening the advertisement positions according to the advertisement position type to obtain the advertisement positions to be configured, which can specify the advertisement content.
Specifically, the advertisement position types at least comprise banner advertisements, screen insertion advertisements, full-screen advertisements, incentive video advertisements, landing page advertisements and picture advertisements, the advertisement positions in the advertisement data set are classified and screened according to the different advertisement position types, then the advertisement positions to be configured containing the appointed advertisement content are obtained, the random release of the third-party advertisement positions is distinguished, the appointed advertisement content can be displayed for users through the advertisement positions to be configured, and the accurate release of the advertisement content is realized.
It should be noted that the banner advertisement is a rectangular billboard that spans across the web page, and when the user clicks these banner advertisements, it can be connected to the main page of the advertisement; the screen insertion advertisement is a dynamic advertisement which is popped up in a half-screen or full-screen mode when the application is started, paused or quitted, and does not influence the normal experience of the user on the application; the full-screen advertisement is a full-screen advertisement instantly popped up when a user opens or browses a page, and normally breaks the normal browsing of the user to force the user to watch the advertisement forcibly; the video advertisement is stimulated to be an advertisement which is stimulated to be actively clicked and watched by a user in a video display mode; the landing page advertisement is an advertisement displayed after a potential user clicks the advertisement or searches through a search engine. The advertisement space types in the present application are not limited to the several types in the present embodiment, and in practical applications, the advertisement space types may be set according to actual needs.
S30: and configuring the advertisement positions to be configured according to preset configuration rules to obtain an advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is preferentially displayed and a second display advertisement which is obtained by switching the first display advertisement.
In conjunction with fig. 2, in order to better display the advertisement material, the sub-step of configuring the advertisement placement to be configured in step S30 is specifically as follows:
s301: and configuring the advertisement positions to be configured according to the priority of the advertisement positions to obtain the advertisement display combination based on the priority order.
Specifically, the advertisement sites to be configured are configured according to the different priorities of the advertisement sites to obtain an advertisement display combination based on the priority order, for example, if the priority of the incentive video advertisement is higher than the priority of the landing page advertisement, the advertisement display combination combining the incentive video advertisement and the landing page advertisement can be obtained, or if the priority of the insertion screen advertisement is higher than the priority of the landing page advertisement, the advertisement display combination combining the insertion screen advertisement and the landing page advertisement can be obtained. It should be noted that, the priority of different advertisement space types may be set according to actual needs, and is not limited to one in this embodiment.
S302: and selecting the advertisement position to be configured with the optimal priority in the advertisement display combination as a first display advertisement according to the priority sequence, wherein the priority of the second display advertisement is lower than that of the first display advertisement.
Specifically, the advertisement position to be configured with the optimal priority in the advertisement display combination is selected as the first display advertisement according to the priority sequence, when the advertisement display request of the user side is obtained, the advertisement material in the first display advertisement is preferentially displayed, the priority of the second display advertisement is lower than the priority of the first display advertisement, the second display advertisement is switched to the first display advertisement for displaying the advertisement material through a switching instruction of the user after the first display advertisement is displayed, it needs to be stated that the advertisement material can be displayed by automatically jumping to the second display advertisement according to a preset program after the first display advertisement is displayed for a preset time, and the method is not limited to the switching mode in this embodiment. For example, in an advertisement display combination of an incentive video advertisement and a landing page advertisement, when the incentive video advertisement is displayed, skipping of the landing page advertisement is triggered by clicking, and then the incentive video advertisement is skipped to the landing page advertisement to display advertisement materials, so that impression of a user on advertisement content is deepened through a multi-dimensional display mode, and then the advertisement putting effect is improved.
S303: and adding the advertisement display combination into the priority waterfall flow of the advertisement positions to be configured according to the priority sequence so as to pull the corresponding advertisement materials from the advertisement material data after receiving the request of the user and display the advertisement materials through the configured advertisement display combination.
Specifically, the advertisement display combination is added into the priority waterfall flow of the advertisement positions to be configured according to the priority sequence, after an advertisement display request of a user is received, the advertisement positions to be configured with the optimal priority are searched from the priority waterfall flow and configured to serve as the advertisement display combination, the advertisement materials meeting the advertisement display request are searched and pulled from the advertisement material data, and the advertisement materials are displayed through the configured advertisement display combination. The priority order of the advertisement positions to be configured can be visually seen through the priority waterfall flow, and the search of the advertisement positions to be configured is facilitated.
S40: and sending the advertisement material data to the advertisement display combination so as to display the corresponding advertisement material to the user according to the advertisement display modes of the first display advertisement and the second display advertisement.
In conjunction with fig. 3, in order to better display the advertisement, the method for sending the advertisement material data to the advertisement display combination for display in step S40 specifically includes the following sub-steps:
s401: and acquiring the combined advertisement space type of the advertisement display combination.
Specifically, the combined advertisement slot type in the advertisement display combination is obtained, and specifically includes a first advertisement slot type of a first display advertisement and an advertisement slot type of a second display advertisement, for example, the first advertisement slot type is an incentive video type, and the second advertisement slot type is a landing page type.
S401: and searching a target advertisement space type matched with the combined advertisement space type in the advertisement data set according to the combined advertisement space type.
Specifically, a target advertisement spot type matching the combined advertisement spot type is searched in the advertisement data set according to the combined advertisement spot type, for example, the same incentive video advertisement spot type is searched in the advertisement data set as the target advertisement spot type according to the incentive video type of the first displayed advertisement, and the same landing page advertisement spot type is searched in the advertisement data set as the target advertisement spot type according to the landing page type of the second displayed advertisement.
S402: and acquiring target advertisement material data corresponding to the type of the target advertisement space according to the search result.
Specifically, target advertisement material data corresponding to the target advertisement spot type is obtained according to the search result, for example, incentive video type advertisement material data corresponding to the incentive video type in the advertisement data set is obtained according to the search result, and landing page type advertisement material data corresponding to the landing page type is obtained according to the search result.
S403: and sending the target advertisement material data to an advertisement display combination matched with the type of the target advertisement position for display.
Specifically, the target advertisement material data is sent to an advertisement display combination matched with the type of the target advertisement space for display, for example, the obtained incentive video advertisement material data is sent to a first display advertisement for display, and the obtained landing page advertisement material data is sent to a second display advertisement for display.
In the embodiment, when configuring the advertisement, firstly, all advertisement data sets are extracted from the advertisement waterfall flow, the advertisement data sets at least comprise advertisement positions and advertisement material data corresponding to the advertisement positions, the advertisement positions are screened according to the advertisement position type of each advertisement position to obtain advertisement positions to be configured, and the advertisement contents can be specified through the advertisement positions to be configured, so that the advertisement material can be accurately delivered, the advertisement positions to be configured are distinguished from the random delivery of third-party advertisements, the advertisement positions to be configured are configured according to preset configuration rules to obtain an advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is preferentially displayed and a second display advertisement which is switched from the first display advertisement, and the advertisement positions to be configured are configured in a multi-dimension mode through the first display advertisement and the second display advertisement, the interactive frequency between advertisement and the user is improved, the sensitivity of the user to the advertisement putting is further improved, the advertisement material data are sent to the advertisement display combination, so that the corresponding advertisement material is displayed to the user according to the advertisement display modes of the first display advertisement and the second display advertisement, the advertisement material is displayed in a multi-dimensional mode through the first display advertisement and the second display advertisement, the advertisement material is different from the traditional single display mode, the interaction between the user and the advertisement is also increased through the traditional single advertisement display mode, and the advertisement putting effect is further improved.
In an embodiment, as shown in fig. 4, in order to better display an advertisement, the advertisement configuring method in this embodiment, after configuring the advertisement placement to be configured according to the preset configuration rule, and before sending the advertisement material data to the advertisement display combination, further includes:
s501: and receiving an advertisement switching instruction sent by a user side.
Specifically, after the advertisement space to be configured is configured, the advertisement switching instruction sent by the user side is received, for example, switching between the first displayed advertisement and the second displayed advertisement is performed by clicking, or automatically jumping to the second displayed advertisement after the first displayed advertisement is displayed for a predetermined time, which is not limited to the advertisement switching method in this embodiment. The switching between the first display advertisement and the second display advertisement is realized according to the advertisement switching instruction of the user, the interaction between the user and the advertisement is increased, the impression of the user on the advertisement content is deepened, and therefore the advertisement putting effect is improved.
S502: and switching the first display advertisement to a second display advertisement according to the advertisement switching instruction, and pulling the corresponding advertisement material from the advertisement material data for display by the second display advertisement according to the advertisement space type of the first display advertisement.
Specifically, the first displayed advertisement is switched to the second displayed advertisement according to the advertisement switching instruction, for example, according to the motor switching instruction, when the first display advertisement is displayed, the first display advertisement is switched to a second display advertisement by clicking of a user, the second display advertisement pulls corresponding advertisement material from the advertisement material data according to the advertisement space type of the first display advertisement for displaying, the advertisement material pulled by the second display advertisement is the same as the advertisement material in the first display advertisement, and what needs to be mentioned is that, in practical application, the combination of the advertisement materials of the first display advertisement and the second display advertisement can be set according to actual needs, for example, the advertisement material displayed in the second display advertisement may be the same as the advertisement material in the first display advertisement, or may be different from the advertisement material in the first display advertisement, and is not limited to the advertisement material display manner in this embodiment.
In the embodiment, when the advertisement is configured, after the advertisement position to be configured is configured according to the preset configuration rule and before the advertisement material data is sent to the advertisement display combination, the first display advertisement is switched to the second display advertisement according to the advertisement switching instruction sent by the user side, so that the interaction between the user and the advertisement is increased, the sensitivity of the user to the advertisement is improved, the impression on the advertisement content is deepened, and the advertisement putting effect is improved.
In one embodiment, as shown in fig. 5, an advertisement displaying method is provided, where the advertisement displaying method is used to display advertisement material configured by the advertisement configuring method, and the advertisement displaying method includes:
s601: and receiving an advertisement display request of a user side, and acquiring the type of the requested advertisement space according to the advertisement display request.
Specifically, when an advertisement is displayed, an advertisement display request of a user side is received, and a requested advertisement slot type is obtained according to the advertisement display, for example, when a user needs to obtain a desired benefit by watching a specific advertisement, for example, a desired coupon is obtained by watching the specific advertisement, an advertisement display request is sent to a server side, and after the server side receives the advertisement display request of the user side, an advertisement slot type meeting the user interest is obtained as the requested advertisement slot type according to the advertisement display request.
With reference to fig. 6, in order to better display the advertisement, the method for obtaining the requested advertisement slot type according to the advertisement display request in step S601 specifically includes the following steps:
s6011: and acquiring the user characteristic vector of the user according to the advertisement display request.
Specifically, when the advertisement is displayed, a user feature vector of the user, such as the user feature vector of the user's age, sex, and hobbies and interests, is first obtained according to the advertisement display request.
S6012: and carrying out user portrait on the user characteristic vector according to a preset algorithm to obtain a user label.
Specifically, a preliminary user portrait is performed according to user feature vectors such as age, sex, interests and hobbies of the user, machine learning is performed according to user data such as habits of the user in watching advertisements, types of the advertisements watched and watching duration of the advertisements, advertisement types which are interesting to the user are obtained, updating learning is performed continuously based on the user data of the user in continuously watching the advertisements, and a dynamically updated user label meeting user requirements is obtained.
S6013: and searching the advertisement space type matched with the user label from the advertisement space waterfall flow according to the user label to obtain the requested advertisement space type based on the user label.
Specifically, the advertisement space type matched with the user tag is searched from the advertisement space waterfall flow according to the user tag to obtain a request advertisement space type based on the user tag, if the user likes to watch the video advertisement at ordinary times, the video advertisement is extracted from the advertisement space waterfall flow based on the watching like of the user, and if the user likes to watch the picture advertisement at ordinary times, the picture advertisement is extracted from the advertisement space waterfall flow. The method and the device have the advantages that the advertisements corresponding to the advertisement types are displayed according to the preferences of the users, accurate putting is achieved, and compared with random putting of third-party advertisements, the impression of the users on the advertisement contents can be deepened based on the accurate putting of the preferences of the users, so that the advertisement putting effect is improved.
S602: and configuring the type of the requested advertisement space according to a preset configuration rule to obtain an advertisement display combination based on the type of the requested advertisement space.
Specifically, the request advertisement slot type is configured according to a preset configuration rule to obtain an advertisement display combination, where the advertisement display combination includes a first display advertisement matched with the request advertisement slot type and a second display advertisement obtained by switching the first display advertisement, for example, if the request advertisement slot type is an incentive video type, the advertisement type of the first display advertisement in the advertisement display combination is an incentive video type, the second display advertisement is obtained by switching the first display advertisement, and the advertisement type of the second display advertisement is a landing page type.
S603: and respectively sending the advertisement materials matched with the type of the requested advertisement position in the advertisement material data to the first display advertisement and the second display advertisement for display.
Specifically, the target advertisement space type which is the same as the request advertisement space type is searched in the advertisement data set according to the request advertisement space type, the advertisement material data matched with the request advertisement space type is obtained, and the advertisement materials matched with the request advertisement space type in the searched advertisement material data are respectively sent to the first display advertisement and the second display advertisement for display.
In this embodiment, when displaying an advertisement, first, an advertisement display request of a user side is received, a request advertisement slot type is obtained according to the advertisement display request, the request advertisement slot type is configured according to a preset configuration rule, and an advertisement display combination based on the request advertisement slot type is obtained, where the advertisement display combination includes a first display advertisement matched with the request advertisement slot type and a second display advertisement obtained by switching the first display advertisement, and advertisement materials matched with the request advertisement slot type in advertisement material data are respectively sent to the first display advertisement and the second display advertisement for display. And carrying out multi-dimensional display on the advertisement material which accords with the request advertisement display request according to the first display advertisement and the second display advertisement, deepening the impression of the user on the target advertisement material, and further improving the advertisement putting effect.
It should be noted that different types of advertisements in the present application may be displayed in the same advertisement display manner, or may be displayed in the same type of advertisements in multiple advertisement display manners, which is not limited to the one advertisement display manner in this embodiment.
It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by functions and internal logic of the process, and should not constitute any limitation to the implementation process of the embodiments of the present application.
In an embodiment, an advertisement configuring apparatus is provided, and the advertisement configuring apparatus corresponds to the advertisement configuring method in the above embodiments one to one. As shown in fig. 7, the advertisement configuring apparatus includes a data acquiring module, a data filtering module, a data configuring module, and a data transmitting module. The functional modules are explained in detail as follows:
and the data acquisition module is used for acquiring an advertisement data set in the advertisement waterfall flow, and the advertisement data set at least comprises advertisement positions and advertisement material data corresponding to the advertisement positions.
And the data screening module is used for acquiring the advertisement position type of each advertisement position, screening the advertisement positions according to the advertisement position type and obtaining the advertisement positions to be configured, which can specify the advertisement content.
And the data configuration module is used for configuring the advertisement positions to be configured according to preset configuration rules to obtain an advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is preferentially displayed and a second display advertisement which is obtained by switching the first display advertisement.
And the data sending module is used for sending the advertisement material data to the advertisement display combination so as to display the corresponding advertisement material to the user according to the advertisement display modes of the first display advertisement and the second display advertisement.
In the embodiment, when the advertisement is configured by the advertisement configuration device, firstly, the data acquisition module acquires an advertisement data set in an advertisement waterfall flow, the data screening module acquires the advertisement space type of each advertisement space, the advertisement spaces in the advertisement data set are screened according to the advertisement space types to obtain advertisement spaces to be configured, which can specify advertisement content, the data configuration module configures the advertisement spaces to be configured to obtain an advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is preferentially displayed and a second display advertisement which is obtained by switching the first display advertisement, and finally, the data sending module sends the advertisement material data to the advertisement display combination, and the corresponding advertisement material is displayed to a user in a multi-dimension manner by the advertisement display modes of the first display advertisement and the second display advertisement, so that the sensitivity of the user to the advertisement content is improved, thereby improving the advertisement putting effect.
For the specific definition of the advertisement configuring device, reference may be made to the above definition of the advertisement configuring method, which is not described herein again. The modules in the advertisement configuring device can be wholly or partially implemented by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
In an embodiment, an advertisement display apparatus is provided, which corresponds to the advertisement display method in the above embodiments one to one. As shown in fig. 8, the advertisement presentation apparatus includes a data receiving module, a data configuring module, and a data presentation module. The detailed description of each functional module is as follows:
and the data receiving module is used for receiving the advertisement display request sent by the user side and acquiring the type of the requested advertisement position according to the advertisement display request.
And the data configuration module is used for configuring the request advertisement position type according to a preset configuration rule to obtain an advertisement display combination based on the request advertisement position type, wherein the advertisement display combination comprises a first display advertisement matched with the request advertisement position type and a second display advertisement obtained by switching the first display advertisement.
And the data display module is used for respectively sending the advertisement materials matched with the type of the requested advertisement position in the advertisement material data to the first display advertisement and the second display advertisement for display.
In the embodiment, when the advertisement is displayed by the advertisement display device, firstly, the data receiving module receives an advertisement display request sent by a user terminal, the requested advertisement site type is obtained according to the advertisement display request, and the data configuration module configures the requested advertisement site type to obtain an advertisement display combination based on the requested advertisement site type, wherein the advertisement display combination comprises a first display advertisement matched with the requested advertisement site type and a second display advertisement obtained by switching the first display advertisement, specifically, the first display advertisement is switched to the second display advertisement by a switching instruction of a user to increase the interaction between the user and the advertisement, thereby improving the sensitivity of the user to the advertisement content, and finally, the data display module respectively sends the advertisement material matched with the requested advertisement site type in the advertisement material data to the first display advertisement and the second display advertisement for display, the first display advertisement and the second display advertisement are used for carrying out multi-dimensional display on the advertisement materials, so that the sensitivity of the user to the advertisement content is further improved, the impression of the user on the advertisement content is deepened, and the advertisement putting effect is further improved.
For the specific limitations of the advertisement displaying device, reference may be made to the limitations of the advertisement displaying method above, and details are not repeated here. The modules in the advertisement displaying device can be wholly or partially realized by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
In one embodiment, a computer device is provided, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the advertisement configuring method when executing the computer program; or, the processor implements the steps of the advertisement display method when executing the computer program.
In an embodiment, a computer readable storage medium is provided, which stores a computer program that, when executed by a processor, implements the steps of the above advertisement configuration method; alternatively, the computer program realizes the steps of the advertisement presentation method when being executed by a processor.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above may be implemented by hardware instructions of a computer program, which may be stored in a non-volatile computer-readable storage medium, and when executed, may include the processes of the embodiments of the methods described above. Any reference to memory, storage, database or other medium used in the embodiments provided herein can include non-volatile and/or volatile memory. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
It should be clear to those skilled in the art that, for convenience and simplicity of description, the foregoing division of the functional units and modules is only used for illustration, and in practical applications, the above function distribution may be performed by different functional units and modules as needed, that is, the internal structure of the apparatus may be divided into different functional units or modules to perform all or part of the above described functions.
The above-mentioned embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not substantially depart from the spirit and scope of the embodiments of the present application and are intended to be included within the scope of the present application.
Claims (10)
1. An advertisement configuration method, characterized in that the advertisement configuration method comprises:
acquiring an advertisement data set in an advertisement waterfall flow, wherein the advertisement data set at least comprises advertisement positions and advertisement material data corresponding to the advertisement positions;
obtaining the type of the advertisement position of each advertisement position, and screening the advertisement positions according to the type of the advertisement positions to obtain the advertisement positions to be configured, which can specify the advertisement content;
configuring the advertisement position to be configured according to a preset configuration rule to obtain an advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is displayed preferentially and a second display advertisement which is obtained by switching the first display advertisement;
and sending the advertisement material data to the advertisement display combination so as to display the corresponding advertisement material to the user according to the advertisement display modes of the first display advertisement and the second display advertisement.
2. The advertisement configuration method according to claim 1, wherein the configuring the advertisement space to be configured according to a preset configuration rule to obtain an advertisement display combination specifically comprises:
configuring the advertisement positions to be configured according to the priority of the advertisement positions to obtain an advertisement display combination based on the priority sequence;
selecting an advertisement position to be configured with the optimal priority in an advertisement display combination as a first display advertisement according to the priority sequence, wherein the priority of the second display advertisement is lower than that of the first display advertisement;
and adding the advertisement display combination into the priority waterfall flow of the advertisement positions to be configured according to the priority sequence so as to pull corresponding advertisement materials from the advertisement material data after receiving the request of the user and display the advertisement materials through the configured advertisement display combination.
3. The advertisement configuring method according to claim 2, wherein after configuring the advertisement space to be configured according to preset configuration rules and before sending the advertisement material data to the advertisement display combination, specifically comprising:
receiving an advertisement switching instruction sent by a user side;
and switching the first display advertisement to a second display advertisement according to the advertisement switching instruction, wherein the second display advertisement pulls corresponding advertisement materials from the advertisement material data according to the advertisement space type of the first display advertisement for display.
4. The advertisement configuring method according to claim 1, wherein the sending of the advertisement material data to the advertisement presentation composition specifically comprises:
acquiring a combined advertisement position type of the advertisement display combination;
searching a target advertisement space type matched with the combined advertisement space type in the advertisement data set according to the combined advertisement space type;
obtaining target advertisement material data corresponding to the type of the target advertisement space according to the search result;
and sending the target advertisement material data to an advertisement display combination matched with the type of the target advertisement position for display.
5. An advertisement presentation method for presenting advertisement material configured by the advertisement configuration method according to any one of claims 1 to 4, the advertisement presentation method comprising:
receiving an advertisement display request sent by a user side, and acquiring a request advertisement position type according to the advertisement display request;
configuring the request advertisement space type according to a preset configuration rule to obtain an advertisement display combination based on the request advertisement space type, wherein the advertisement display combination comprises a first display advertisement matched with the request advertisement space type and a second display advertisement obtained by switching the first display advertisement;
and respectively sending the advertisement materials matched with the type of the requested advertisement position in the advertisement material data to a first display advertisement and a second display advertisement for displaying.
6. The advertisement display method according to claim 5, wherein the obtaining of the requested advertisement slot type according to the advertisement display request specifically comprises:
acquiring a user characteristic vector of a user according to the advertisement display request;
performing user portrait on the user characteristic vector according to a preset algorithm to obtain a user label;
and searching the advertisement space type matched with the user tag from the advertisement space waterfall flow according to the user tag to obtain a request advertisement space type based on the user tag.
7. An advertisement placement device, comprising: the advertisement configuration device comprises:
the data acquisition module is used for acquiring an advertisement data set in the advertisement waterfall flow, wherein the advertisement data set at least comprises advertisement positions and advertisement material data corresponding to the advertisement positions;
the data screening module is used for obtaining the advertisement position type of each advertisement position, screening the advertisement positions according to the advertisement position type and obtaining the advertisement positions to be configured, which can specify the advertisement content;
the data configuration module is used for configuring the advertisement position to be configured according to a preset configuration rule to obtain an advertisement display combination, wherein the advertisement display combination comprises a first display advertisement which is preferentially displayed and a second display advertisement which is obtained by switching the first display advertisement;
and the data sending module is used for sending the advertisement material data to the advertisement display combination so as to display the corresponding advertisement material to the user according to the advertisement display modes of the first display advertisement and the second display advertisement.
8. An advertisement display device, characterized in that: the advertisement display device includes:
the data receiving module is used for receiving an advertisement display request sent by a user side and acquiring a requested advertisement position type according to the advertisement display request;
the data configuration module is used for configuring the request advertisement position type according to a preset configuration rule to obtain an advertisement display combination based on the request advertisement position type, wherein the advertisement display combination comprises a first display advertisement matched with the request advertisement position type and a second display advertisement obtained by switching the first display advertisement;
and the data display module is used for respectively sending the advertisement materials matched with the type of the request advertisement space in the advertisement material data to a first display advertisement and a second display advertisement for display.
9. A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor when executing the computer program implements the steps of the advertisement configuration method according to any of claims 1 to 4; alternatively, the processor implements the steps of the advertisement presentation method according to any one of claims 5 to 6 when executing the computer program.
10. A computer-readable storage medium, in which a computer program is stored, which, when being executed by a processor, carries out the steps of the advertisement configuring method according to any one of claims 1 to 4; alternatively, the computer program realizes the steps of the advertisement presentation method according to any one of claims 5 to 6 when being executed by a processor.
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