CN114581053A - Marketing task execution method, device, equipment and storage medium - Google Patents
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Abstract
The application provides a marketing task execution method, a marketing task execution device, equipment and a storage medium, relates to the technical field of process automation, and is applied to a staff client for executing a marketing task, wherein the staff client carries an automatic execution engine and a marketing task application, the automatic execution engine is pre-configured with a workflow corresponding to an operation flow of executing the marketing task by calling the marketing task application with staff, and the method comprises the following steps: and calling the automatic execution engine, starting and executing the workflow when the automatic execution engine monitors the to-be-handled marketing task information displayed in the marketing task application, so as to send the marketing information generated by executing the marketing task information to at least one user client coupled with the staff client, thereby realizing the automatic execution of complex and repeated tasks, reducing the requirement of operation manpower, and improving the efficiency and quality of transaction processing.
Description
Technical Field
The present application relates to the field of process automation technologies, and in particular, to a method, an apparatus, a device, and a storage medium for executing a marketing task.
Background
In the operation of current enterprise's little private area, the task that all headquarters assigned all can be sent to the staff end and carry out, the task (such as marketing material) of treating that the staff need issue according to the headquarters, send marketing material to customer/customer crowd in order, this process needs the manual work to click and switches group chat or customer after sending, manual work once more clicks and sends, then switch group chat or customer once more, there are a large amount of loaded down with trivial details and repetitive operation in whole flow, not only need a large amount of manpowers and cost-support, the manual work is sent the problem that still can have efficiency and accuracy.
Disclosure of Invention
In order to overcome the defects in the prior art, the application provides a marketing task execution method, a marketing task execution device, marketing task execution equipment and a marketing task storage medium, so that complicated and repeated tasks can be automatically executed, and the transaction processing efficiency is improved.
The application provides an execution method of a marketing task, which is applied to a staff client for executing the marketing task, wherein the staff client carries an automatic execution engine and a marketing task application, the automatic execution engine is pre-configured with a workflow corresponding to an operation flow of the staff client calling the marketing task application to execute the marketing task, and the method comprises the following steps:
and calling the automatic execution engine, starting and executing the workflow when the automatic execution engine monitors the to-do marketing task information displayed in the marketing task application, so as to send the marketing information generated by executing the marketing task information to at least one user client coupled with the marketing task application.
In a possible implementation manner, the workflow includes a plurality of process nodes having a sequential execution order, where an operation execution manner corresponding to any one of the plurality of process nodes includes identifying a preset key element in the employee client interface, and executing a preset operation for the identified preset key element.
In a possible embodiment, at least one user corresponding to the at least one user client establishes at least one customer group, and executing the workflow includes repeatedly executing a sub-process to send marketing information generated by executing the marketing task information to each customer group.
In one possible embodiment, the marketing message is sent to each customer base by:
the automatic execution engine identifies, confirms and clicks a button for transferring the marketing information to the target user client in the employee client interface, transfers the marketing information to the target user client, and then repeatedly executes the sub-processes in the following manner:
the automatic execution engine identifies and confirms and clicks a button for sending marketing information to a client group in the employee client interface;
the employee client responds to the operation that the automatic execution engine clicks a button for sending the marketing information to the client group, and generates a sending result of the marketing information;
the automatic execution engine identifies the sending result, if the sending result is successful, the automatic execution engine identifies, confirms and clicks a button for sending the marketing information to the next customer group in the employee client interface according to the arrangement sequence of the customer groups; and if the sending result is failure, the automatic execution engine identifies and reconfirms and clicks a button for sending the marketing information to the client group in the employee client interface.
In a possible implementation manner, the operation execution manner further includes a preset waiting duration, so as to provide the employee client with a page loading time for generating a preset key element.
In one possible embodiment, the method further comprises:
collecting the failure rate of the automatic execution engine to execute the sub-process;
adjusting the preset waiting time in the sub-process based on the failure rate of the automatic execution engine to execute the sub-process, wherein the automatic execution engine executes the next marketing task information according to the adjusted preset waiting time; if the failure rate of the sub-process is higher than a preset threshold value, the preset waiting time in the sub-process is prolonged; and if the failure rate of the sub-process is lower than a preset threshold value, reducing the preset waiting time in the sub-process.
In one possible embodiment, the failure rate of the sub-process is calculated by:
collecting the total times of the automatic execution engine repeatedly executing the sub-processes and the total times of marketing information sending failures identified by the automatic execution engine;
and calculating the failure rate of the sub-process according to the total times of the repeated execution of the sub-process by the automatic execution engine and the total times of the failure of the marketing information transmission identified by the automatic execution engine.
The application also provides an executive device of the marketing task, which is applied to the staff client end for executing the marketing task, wherein, the staff client end has carried on an automatic executive engine and a marketing task application, and the automatic executive engine is pre-configured with the staff client end calls the marketing task application and the workflow corresponding to the operation flow for executing the marketing task, the device comprises:
and the calling module is used for calling the automatic execution engine, starting and executing the workflow when the automatic execution engine monitors the to-be-handled marketing task information displayed in the marketing task application, so as to send the marketing information generated by executing the marketing task information to at least one user client coupled with the marketing task application.
The present application further provides an electronic device, comprising a processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, the processor and the memory communicate via the bus when the electronic device is running, and the machine-readable instructions, when executed by the processor, perform the steps of the method for executing the marketing task according to any one of the above aspects.
The present application also provides a computer readable storage medium having a computer program stored thereon, which, when executed by a processor, performs the steps of the method for performing a marketing task according to any one of the above-mentioned items.
In the method, the device, the equipment and the storage medium for executing the marketing task, the information of the marketing task to be handled in the marketing task application is monitored in real time through the automatic execution engine, when it is monitored that the information of the marketing task to be handled is displayed in the marketing task application, the automatic execution engine starts and executes the preset workflow corresponding to the operation flow of executing the marketing task by calling the marketing task application by staff, and the marketing information generated by executing the marketing task information is automatically sent from the staff client to the plurality of client groups in the user client associated with the marketing task, so that the automatic execution of complicated and repeated tasks is realized, the requirement of operating manpower is reduced, and the efficiency and the quality of processing the affairs are improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
FIG. 1 is a flow chart illustrating a method for executing a marketing task according to an embodiment of the present application;
FIG. 2 illustrates a flow chart of sending marketing information to each customer base according to an embodiment of the present application;
FIG. 3 is a schematic interface diagram of an employee client according to an embodiment of the present application;
FIG. 4 is a flow chart illustrating adjusting a preset wait period according to an embodiment of the present application;
FIG. 5 is a flow chart illustrating the calculation of the failure rate of the sub-process according to an embodiment of the present application;
FIG. 6 is a flow chart illustrating the calculation of the average elapsed time for the sub-processes according to an embodiment of the present application;
FIG. 7 is a block diagram of an apparatus for executing a marketing task according to an embodiment of the present disclosure;
fig. 8 shows a block diagram of an electronic device provided in the present application.
Detailed Description
In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it should be understood that the drawings in the present application are for illustrative and descriptive purposes only and are not used to limit the scope of protection of the present application. Additionally, it should be understood that the schematic drawings are not necessarily drawn to scale. The flowcharts used in this application illustrate operations implemented according to some embodiments of the present application. It should be understood that the operations of the flow diagrams may be performed out of order, and steps without logical context may be performed in reverse order or simultaneously. One skilled in the art, under the guidance of this application, may add one or more other operations to, or remove one or more operations from, the flowchart.
In the operation of current enterprise privacy domain, an employee often manages hundreds of group chats, and when a task is assigned, the employee needs to send the task one by one to all the group chats, so that the group task needs to be repeatedly executed, and the efficiency is low. Based on this, the application provides a marketing task execution method, device, equipment and storage medium, which can automatically execute complex and repeated tasks and improve the efficiency of transaction processing.
The embodiment of the application provides an execution method of a marketing task, which is applied to a staff client for executing the marketing task, wherein the staff client carries an automatic execution engine and a marketing task application, and the automatic execution engine is pre-configured with a workflow corresponding to an operation flow of the staff client calling the marketing task application to execute the marketing task, as shown in the attached drawing 1 of the specification, the method comprises the following steps:
and S1, calling the automatic execution engine, and starting and executing the workflow when the automatic execution engine monitors the to-do marketing task information displayed in the marketing task application, so as to send the marketing information generated by executing the marketing task information to at least one user client coupled with the marketing task application.
The employee client can be office software inside an enterprise, and the carried marketing task application can receive marketing task information issued by a headquarters such as a management layer in real time, display the marketing task information, and highlight the issued marketing task information which is not executed, such as red marking and the like. When the carried automatic execution engine monitors that the marketing task application stores the highlighted unexecuted marketing task information, the automatic execution engine sends the marketing information contained in the marketing task information to target user clients coupled with the marketing task application in advance according to the configured workflow, and specifically sends the marketing information to each client group in the target user clients one by one. The target user client can be application software such as WeChat, QQ and nail, and the client group is a different group constructed by the client group.
In one embodiment, when monitoring whether the marketing task application has unexecuted marketing task information, the automated execution engine may determine by identifying the remarker, so as to send the marketing information included in the marketing task information with the remarker to each client group in the target user clients.
In an embodiment, the workflow includes a plurality of process nodes having a sequential execution order, where an operation execution manner corresponding to any one of the plurality of process nodes includes identifying a preset key element in the employee client interface, and executing a preset operation with respect to the identified preset key element. The key element may be a send button, a task status, etc. in a marketing task application or user client.
Further, the workflow further comprises a sub-process of repeated execution, and the marketing information is sent to each client group in the target user clients one by one through the repeated execution of the sub-process. Thereby increasing the efficiency of processing transactions.
In one embodiment, referring to the description of fig. 2 and the description of fig. 3, marketing information is sent to each customer base by:
s101, the automatic execution engine identifies, confirms and clicks a button for transferring the marketing information to a target user client in the employee client interface, the marketing information is transferred to the target user client, and then the sub-processes are repeatedly executed according to the following modes:
s102, the automatic execution engine identifies, confirms and clicks a button for sending marketing information to a client group in the employee client interface;
s103, the staff client responds to the operation that the automatic execution engine clicks a button for sending the marketing information to the client group, and a sending result of the marketing information is generated;
s104, the automatic execution engine identifies the sending result, and if the sending result is successful, the automatic execution engine identifies, confirms and clicks a button for sending the marketing information to the next client group in the employee client interface according to the arrangement sequence of the client groups; and if the sending result is failure, the automatic execution engine identifies and reconfirms and clicks a button for sending the marketing information to the client group in the employee client interface.
The method for identifying the key elements preset in the employee client interface by the automated execution engine includes but is not limited to a method based on image, coordinate position and NLP identification. In an embodiment, when it is monitored that unexecuted marketing task information exists in a taskbar of a marketing task application, the automated execution engine selects the unexecuted marketing task information, then finds a sending button below the taskbar in the marketing task application based on image recognition, clicks the sending button, and the marketing task application further extracts the marketing information in the marketing task information and transfers the extracted marketing information to a target user client. The marketing information is transferred to the target user client specifically, the marketing information is transferred to a dialog box of a default client group in the target user client, and the default client group is the client group with the highest ranking in the contact column.
After the marketing message is transferred to the target user client, the sub-processes included in the workflow are repeatedly executed. Specifically, the automated execution engine finds a sending button in the target user client based on image recognition, and clicks the sending button, so that the target user client immediately generates a sending result of the marketing information, such as an information frame which is sent successfully or an information frame which is sent unsuccessfully; and then, the automatic execution engine judges whether the marketing information is successfully or unsuccessfully transmitted based on the character information in the NLP identification information frame, and executes a corresponding preset process node based on the transmission result. The information frame which is generated by the target user client and sent successfully or the information frame which is generated by the target user client and sent unsuccessfully disappears automatically after being displayed for a short period of time.
Specifically, when the marketing information is judged to be successfully sent, the automatic execution engine selects the next client group in the contact column of the target user client according to the sequence from top to bottom, simultaneously transfers the marketing information to a dialog box of the marketing information, then finds a sending button in the target user client based on image identification, and clicks the sending button; when the marketing information is judged to be unsuccessfully transmitted, the automatic execution engine reselects the client group, then finds a transmission button in the target user client based on the image recognition, and clicks the transmission button.
And according to the sub-process, sending the marketing information to each client group in the contact column of the target user client. And when a plurality of pieces of unexecuted marketing task information are stored in the taskbar of the marketing task application, the automatic execution engine executes the marketing task information according to the sequence.
According to the marketing task execution method, the user client can detect and monitor the to-be-handled marketing task information in the marketing task application in real time through the carried automatic execution engine, and the marketing information in the marketing task information is sent to a plurality of client groups in the user client connected with the staff client according to the pre-configured workflow, so that the automatic execution of complex and repeated tasks is realized, and the requirement of operation manpower is reduced.
It should be noted that, when the automated execution engine repeatedly executes the sub-processes, there is a state where the marketing message is failed to be sent, because the execution mode of each process node further includes a preset waiting duration, that is, the waiting duration is set between two adjacent key elements in operation, so as to provide the time for the employee client to perform page loading in response to the operation of the key elements in operation. If the preset waiting time is shorter than the page loading time of the employee client, a result of operation failure may be caused, and if the preset waiting time is longer than the page loading time of the employee client, efficiency may be reduced.
In an embodiment, after the automated execution engine selects the client group a of the user client and clicks the send button, the user client responds to the operation of the automated execution engine to generate the information frame with successful sending, and then selects the client group B of the user client and clicks the send button. Ordering, a first process node selects a client group A of a user client and clicks a sending button; selecting a client group B of the user client and clicking a sending button by the flow node II; the preset waiting time between the first process node and the second process node is T1, after the first process node is executed by the automated execution engine, if the network is poor, the user client delays to generate the information frame that is successfully sent, and when the delay time is longer than the preset waiting time T1, the second process node is executed unsuccessfully, so that the marketing information needs to be resent to the client group a, and the execution efficiency is reduced. The preset waiting time T1 needs to be reasonably adjusted to improve the success rate of execution.
In addition, hardware devices of each enterprise are different, and network advantages and disadvantages are also different based on time points, if the preset waiting time of each process node of the automated execution engine is fixed, the automated execution engine cannot give corresponding optimal operation, and based on this, referring to fig. 4 in the specification, the execution method of the marketing task further includes the following steps:
s2, collecting the failure rate of the automatic execution engine to execute the sub-process;
s3, adjusting the preset waiting time length in the sub-process based on the failure rate of the automatic execution engine to execute the sub-process, wherein the automatic execution engine executes the next marketing task information according to the adjusted preset waiting time length; if the failure rate of the sub-process is higher than a preset threshold value, the preset waiting time in the sub-process is prolonged; and if the failure rate of the sub-process is lower than a preset threshold value, reducing the preset waiting time in the sub-process.
In one embodiment, referring to fig. 5 of the specification, the failure rate of the sub-process is calculated by:
s201, collecting the total times of the automatic execution engine for repeatedly executing the sub-process and the total times of marketing information transmission failure identified by the automatic execution engine;
s202, calculating the failure rate of the sub-process according to the total times of repeatedly executing the sub-process by the automatic execution engine and the total times of failure in sending the marketing information identified by the automatic execution engine.
In another embodiment, the average consumed time of the sub-process executed by the automated execution engine may be collected, and the preset waiting time in the sub-process is adjusted based on the average consumed time of the sub-process, after all, the higher the failure rate of the sub-process is, the higher the average consumed time of the sub-process is; accordingly, a lower failure rate for a sub-flow results in a lower average time consumption for the sub-flow. Referring to fig. 6 of the specification, the average elapsed time of the sub-process is calculated by:
203. collecting the total time and the total times of the automatic execution engine for repeatedly executing the sub-processes;
204. and calculating the average consumed time of the sub-process according to the total time and the total times of repeatedly executing the sub-process by the automatic execution engine.
In other embodiments, the execution result may include both the failure rate and the average elapsed time of the automated execution engine executing the sub-process, where the calculation steps for calculating the failure rate and the average elapsed time of the sub-process do not limit the order of precedence.
The optimal preset waiting time is obtained by adjusting the preset waiting time of the process nodes in the sub-process for multiple times, so that the execution effect of the automatic execution engine can be optimized.
In an embodiment, after the automated execution engine executes the workflow to send the marketing information to all the customer groups for the first time according to the preset waiting duration, the obtained execution result is 10S/piece of average consumed time, the failure rate is 5%, and the effect is obviously low (obviously, the effect of executing the workflow is not good and needs to be optimized); adjusting the preset waiting time according to the current preset waiting time and the monitored page loading time of each process node operated by the user client responding to the automatic execution engine, and executing the next marketing task information according to the adjusted preset waiting time, wherein the obtained execution result is average consumed time of 7S/piece, and the failure rate is 3%; and sequentially carrying out the next round of adjustment, wherein when marketing task information is executed for the third time, the average consumed time is 4S/execution results, the failure rate is 1%, and the optimal preset waiting time of the automatic execution engine can be obtained through sampling and optimizing the execution results of the multiple rounds of tasks, so that the optimal execution effect is achieved.
In other embodiments, the automated execution engine may also perform optimization by simulating clicking on the send button, that is, by capturing elements of a web page and directly clicking (the send button may be clicked in advance without fully loading the web page), so as to improve execution efficiency.
Based on the same inventive concept, the embodiment of the present application further provides an executing device for a marketing task, and as the principle of solving the problem of the device in the embodiment of the present application is similar to that of the executing method for the marketing task in the embodiment of the present application, the implementation of the device can refer to the implementation of the method, and repeated details are not repeated.
As shown in fig. 7 in the specification, an execution device for a marketing task provided in an embodiment of the present application is applied to a staff client for executing a marketing task, wherein the staff client has an automation execution engine and a marketing task application installed thereon, and the automation execution engine is pre-configured with a workflow corresponding to an operation flow of the staff client invoking the marketing task application to execute the marketing task, and the execution device includes:
the invoking module 701 is configured to invoke the automated execution engine, and when the automated execution engine monitors to-be-handled marketing task information displayed in the marketing task application, the workflow is started and executed, so that marketing information generated by executing the marketing task information is sent to at least one user client coupled to the employee client.
In a possible implementation manner, the workflow includes a plurality of process nodes having a sequential execution order, where an operation execution manner corresponding to any one of the process nodes includes identifying a preset key element in the employee client interface, and executing a preset operation for the identified preset key element, where at least one user corresponding to the at least one user client establishes at least one customer group, and the execution of the workflow includes a sub-process that is repeatedly executed, so as to send marketing information generated by executing the marketing task information to each customer group. The automated execution engine comprises a determination module and an execution module, wherein:
the determining module is used for identifying, confirming and clicking a button for transferring the marketing information to the target user client in the employee client interface, transferring the marketing information to the target user client, and then repeatedly executing the sub-process by the executing module;
the execution module is used for identifying, confirming and clicking a button which is used for sending the marketing information to the client group in the employee client interface; and identifying the sending result, if the sending result is successful, identifying, confirming and clicking a button for sending the marketing information to the next customer group in the employee client interface by the automatic execution engine according to the arrangement sequence of the customer groups; and if the sending result is failure, the automatic execution engine identifies and reconfirms and clicks a button for sending the marketing information to the client group in the employee client interface.
In one possible implementation, the employee client includes:
and the response module is used for responding to the operation that the automatic execution engine clicks the button for sending the marketing information to the client group and generating a sending result of the marketing information.
In a possible embodiment, the apparatus further comprises:
the first acquisition module is used for acquiring the failure rate of the automatic execution engine to execute the sub-process;
the adjusting module is used for adjusting the preset waiting time in the sub-process based on the failure rate of the automatic execution engine to execute the sub-process, and the automatic execution engine executes the next marketing task information according to the adjusted preset waiting time; if the failure rate of the sub-process is higher than a preset threshold value, the preset waiting time in the sub-process is prolonged; and if the failure rate of the sub-process is lower than a preset threshold, reducing the preset waiting time in the sub-process.
In a possible embodiment, the apparatus further comprises:
the second acquisition module is used for acquiring the total times of the automatic execution engine repeatedly executing the sub-process and the total times of marketing information sending failures identified by the automatic execution engine;
and the calculating module is used for calculating the failure rate of the sub-process according to the total times of repeatedly executing the sub-process by the automatic execution engine and the total times of failure in sending the marketing information identified by the automatic execution engine.
The execution device for the marketing task, provided by the embodiment of the application, can realize the automatic execution of complex and repeated tasks, and reduce the requirement of operation manpower; and the preset waiting time of each flow node in the workflow before being operated can be adjusted according to the execution result of the marketing task information executed by the automatic execution engine and the current hardware and network state of the user client, so that the execution effect of the automatic execution engine is optimized.
Based on the same concept of the present invention, as shown in fig. 8 in the specification, an embodiment of the present application provides a structure of an electronic device 800, where the electronic device 800 includes: at least one processor 801, at least one network interface 804 or other user interface 803, memory 805, at least one communication bus 802. A communication bus 802 is used to enable connective communication between these components. The electronic device 800 optionally contains a user interface 803 including a display (e.g., touchscreen, LCD, CRT, Holographic (Holographic) or projection (Projector), etc.), a keyboard or a pointing device (e.g., mouse, trackball (trackball), touch pad or touchscreen, etc.).
In some embodiments, memory 805 stores the following elements, executable modules or data structures, or a subset thereof, or an expanded set thereof:
an operating system 8051, which contains various system programs for implementing various basic services and for handling hardware-based tasks;
the application module 8052 contains various applications, such as a desktop (launcher), a Media Player (Media Player), a Browser (Browser), and the like, for implementing various application services.
In the present embodiment, the processor 801 is configured to perform steps in the execution of, for example, a marketing task by invoking programs or instructions stored in the memory 805.
The present application also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of a method of performing as a marketing task.
Specifically, the storage medium can be a general-purpose storage medium, such as a removable disk, a hard disk, or the like, and when the computer program on the storage medium is executed, the execution method of the marketing task can be executed, so that the automatic execution of the complicated and repeated tasks can be realized.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, a division of a unit is merely a division of one logic function, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
Units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments provided in the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solutions of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the methods according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
Finally, it should be noted that: the above examples are only specific embodiments of the present application, and are not intended to limit the technical solutions of the present application, and the scope of the present application is not limited thereto, although the present application is described in detail with reference to the foregoing examples, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the present disclosure, which should be construed in light of the above teachings. Are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. An execution method of a marketing task is applied to a staff client for executing the marketing task, wherein the staff client is loaded with an automatic execution engine and a marketing task application, and the automatic execution engine is pre-configured with a workflow corresponding to an operation flow of the staff client for calling the marketing task application to execute the marketing task, and the method comprises the following steps:
and calling the automatic execution engine, starting and executing the workflow when the automatic execution engine monitors the to-do marketing task information displayed in the marketing task application, so as to send the marketing information generated by executing the marketing task information to at least one user client coupled with the marketing task application.
2. The marketing task execution method of claim 1, wherein the workflow comprises a plurality of process nodes in a sequential execution order, and wherein the operation execution manner corresponding to any one of the plurality of process nodes comprises identifying a preset key element in the employee client interface and executing a preset operation on the identified preset key element.
3. The execution method of a marketing task according to claim 2, wherein: and at least one user corresponding to the at least one user client establishes at least one client group, and the workflow is executed to repeatedly execute the sub-process so as to send the marketing information generated by executing the marketing task information to each client group.
4. The marketing task execution method of claim 3, wherein the marketing message is sent to each customer base by:
the automatic execution engine identifies, confirms and clicks a button for transferring the marketing information to the target user client in the employee client interface, transfers the marketing information to the target user client, and then repeatedly executes the sub-processes in the following manner:
the automatic execution engine identifies, confirms and clicks a button for sending marketing information to a client group in the employee client interface;
the employee client responds to the operation that the automatic execution engine clicks a button for sending the marketing information to the client group, and generates a sending result of the marketing information;
the automatic execution engine identifies the sending result, and if the sending result is successful, the automatic execution engine identifies, confirms and clicks a button for sending the marketing information to the next customer group in the employee client interface according to the arrangement sequence of the customer groups; and if the sending result is failure, the automatic execution engine identifies and reconfirms and clicks a button for sending the marketing information to the client group in the employee client interface.
5. The method of claim 4, wherein the operation execution mode further comprises a preset waiting time for providing the employee client with a page loading time for generating preset key elements.
6. The method of executing a marketing task of claim 5, further comprising:
collecting the failure rate of the automatic execution engine to execute the sub-process;
adjusting the preset waiting time length in the sub-process based on the failure rate of the automatic execution engine to execute the sub-process, wherein the automatic execution engine executes the next marketing task information according to the adjusted preset waiting time length; if the failure rate of the sub-process is higher than a preset threshold value, the preset waiting time in the sub-process is prolonged; and if the failure rate of the sub-process is lower than a preset threshold value, reducing the preset waiting time in the sub-process.
7. The method of claim 6, wherein the failure rate of the sub-process is calculated by:
collecting the total times of repeated execution of the sub-process by the automatic execution engine and the total times of failed transmission of the marketing information identified by the automatic execution engine;
and calculating the failure rate of the sub-process according to the total times of the repeated execution of the sub-process by the automatic execution engine and the total times of the failure of the marketing information transmission identified by the automatic execution engine.
8. An execution device of a marketing task, applied to a staff client for executing the marketing task, wherein the staff client has an automated execution engine and a marketing task application loaded thereon, and the automated execution engine is pre-configured with a workflow corresponding to an operation flow of the staff client calling the marketing task application to execute the marketing task, the device comprising:
and the calling module is used for calling the automatic execution engine, starting and executing the workflow when the automatic execution engine monitors the to-be-handled marketing task information displayed in the marketing task application, so as to send the marketing information generated by executing the marketing task information to at least one user client coupled with the marketing task application.
9. An electronic device comprising a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when the electronic device is operating, the machine-readable instructions when executed by the processor performing the steps of the method of performing a marketing task of any of claims 1 to 7.
10. A computer-readable storage medium characterized by: the computer-readable storage medium has stored thereon a computer program which, when executed by a processor, performs the steps of the method of performing a marketing task of any of claims 1 to 7.
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| CN202210214687.3A CN114581053A (en) | 2022-03-07 | 2022-03-07 | Marketing task execution method, device, equipment and storage medium |
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| CN202210214687.3A CN114581053A (en) | 2022-03-07 | 2022-03-07 | Marketing task execution method, device, equipment and storage medium |
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