CN114547116A

CN114547116A - Data pushing method, device, equipment and medium

Info

Publication number: CN114547116A
Application number: CN202210074794.0A
Authority: CN
Inventors: 彭卓勋; 程启飞
Original assignee: Qizhidao Network Technology Co Ltd
Current assignee: Qizhidao Network Technology Co Ltd
Priority date: 2022-01-21
Filing date: 2022-01-21
Publication date: 2022-05-27

Abstract

The application relates to the field of data push, in particular to a data push method, a device, equipment and a medium, after a data push request sent by client equipment is received, a plurality of pieces of display data can be generated, each piece of display data corresponds to a unique data type, a continuous display time threshold value of the same data type is preset in the scheme, the threshold value serves as a limiting condition for forward sequencing of the plurality of pieces of display data, the limit value of the continuous display time of the same type of data in the sequencing process is enabled not to exceed the threshold value, mixed sequencing of the display data is achieved, the diversity of the display data in display is guaranteed, the problems of poor content and visual matching caused by pushing a large amount of the same type of data to a user at one time are avoided, and customer experience is improved.

Description

Data pushing method, device, equipment and medium

Technical Field

The present application relates to the field of data pushing, and in particular, to a data pushing method, apparatus, device, and medium.

Background

With the development of communication technology, users can search information of interest by themselves through search engines. The search engine automatically generates a search result based on the input keyword, the search result is composed of a plurality of data contents in a random order, and the types of the data contents are also various. Generally, a search engine displays more corresponding data of the same type on client equipment according to the behavior and habit of a user so as to be viewed by the user.

The inventor finds in the research that: recommending related data content to a user according to user behaviors and habits, wherein a large amount of data content of the same type exists on a displayed page due to the circulation effect of the user and a system, so that the content of the page is not rich, and further, the user can never brush other data content which is of interest; and a large amount of data contents of the same type are pushed to the user at one time, so that the user can feel tired visually, and the user experience is reduced.

Disclosure of Invention

The present application aims to provide a data pushing method, apparatus, device and medium, which are used to solve the above technical problems.

The above object of the present application is achieved by the following technical solutions:

the application relates to a data pushing method, which comprises the following steps:

receiving a data pushing request sent by client equipment;

generating a plurality of pieces of display data related to the data pushing request according to the data pushing request, wherein each piece of display data corresponds to a unique data type;

according to a preset continuous display time threshold of the data type, carrying out forward sorting on a plurality of pieces of display data to generate a plurality of pieces of sorted display data;

and pushing a plurality of pieces of sequenced display data to the client device.

Based on the technical scheme, after a data push request sent by client equipment is received, a plurality of pieces of display data can be generated, each piece of display data corresponds to a unique data type, the scheme is preset with a continuous display time threshold value of the same data type, the threshold value is used as a limiting condition for carrying out forward sequencing on the plurality of pieces of display data, mixed arrangement of the display data is realized, the diversity of the display data in display is ensured, the problems of poor content and visual matching caused by pushing a large amount of data of the same type to a user at one time are avoided, and the customer experience is improved.

Preferably, the forward sorting the plurality of pieces of display data according to a preset threshold of the number of consecutive display times of the data type to generate a plurality of pieces of sorted display data includes:

determining type priority sequences corresponding to all data types, wherein the type priority sequences represent the display sequence of all the data types;

and based on the type priority order and a preset continuous display time threshold of the data type, carrying out forward sequencing on the plurality of pieces of display data to generate a plurality of pieces of sequenced display data.

Preferably, the forward sorting the plurality of pieces of display data based on the type priority order and a preset threshold of consecutive display times of the data type to generate a plurality of pieces of sorted display data includes:

determining the data priority sequence of all display data under each data type, wherein the data priority sequence represents the display sequence of all display data;

grouping all display data of each data type according to a preset continuous display time threshold corresponding to the data type and the data priority sequence, wherein the data quantity of each group of display data does not exceed the corresponding continuous display time threshold;

and forward sorting the grouped display data according to the type priority order to generate a plurality of pieces of sorted display data.

Preferably, the forward sorting multiple pieces of display data according to a preset threshold of consecutive display times of the data type to generate multiple pieces of sorted display data includes:

determining a data type of a first display data in the generated display data related to the data push request;

judging whether the data type of the first display data is the same as the data types of a plurality of adjacent display data, wherein the number of the plurality of adjacent display data is a continuous display frequency threshold value;

if yes, exchanging the position of any adjacent display data with the set display data, or shifting any adjacent display data backwards by the data position with a preset number, wherein the preset number corresponds to the threshold value of the continuous display times; if not, determining to finish the sorting process corresponding to the first display data;

and taking the next display data as new first display data, and executing the step of determining the data type of the first display data in the generated plurality of pieces of display data related to the data push request until the forward sorting of all pieces of display data is completed, so as to generate a plurality of pieces of sorted display data.

Preferably, the generating a plurality of pieces of display data related to the data push request according to the data push request includes:

and generating a plurality of pieces of display data which are related to the data push request and are arranged according to the interested data types of the user according to the data push request which is determined in advance.

Preferably, before pushing the plurality of pieces of sorted display data to the client device, the method further includes:

carrying out sequencing evaluation on the display data subjected to forward sequencing to obtain a sequencing evaluation result;

and when the sorting evaluation result does not meet the preset sorting evaluation condition, reversely sorting all sorted display data according to a preset continuous display time threshold value of the same data type to generate final sorted display data.

Preferably, all data types correspond to the same threshold value of the number of consecutive displays, or the threshold values of the number of consecutive displays corresponding to all data types are not completely the same.

Preferably, when the thresholds of the consecutive display times corresponding to all the data types are not completely the same, the method further includes:

obtaining the interested data type of the user corresponding to the client device;

and determining a continuous display time threshold corresponding to each data type, wherein the continuous display time threshold corresponding to the interested data type is larger than the continuous display time threshold corresponding to the non-interested data.

Preferably, the obtaining of the data type of interest of the user corresponding to the client device includes:

obtaining historical behavior data of a user corresponding to the client device on display data in a page, wherein the historical behavior data at least comprises: the number of times of clicking each data type and the duration of browsing each data type of the data after clicking;

determining the type of the interested data according to the historical behavior data;

correspondingly, the setting of the threshold of the number of continuous display times corresponding to the type of the data of interest includes:

setting a weight value corresponding to each interested data type according to the historical behavior data;

and setting the continuous display time threshold corresponding to the interested data type according to the weight value.

Preferably, the forward sorting multiple pieces of display data according to a preset threshold of consecutive display times of the same data type to generate sorted display data includes:

according to a preset threshold value of the continuous display times of the same data type, carrying out forward sequencing on the display data of a set number to generate sequenced display data;

when a sorting stopping instruction sent by the client equipment is received, sorting of the remaining amount of display data is stopped;

and when a continuous sorting instruction sent by the client equipment is received, sorting the residual quantity of display data continuously.

Preferably, the data types include at least: patents, policies, advertisements, laws, fiscal taxes.

The second application object of the present application is achieved by the following technical scheme:

a method of data push, comprising:

a data pushing request sent by the client device is sent to the data pushing device;

the data pushing equipment generates a plurality of pieces of display data related to the data pushing request according to the data pushing request, wherein each piece of display data corresponds to a unique data type;

the data pushing equipment carries out forward sequencing on a plurality of pieces of display data according to a preset continuous display frequency threshold value of the data type to generate a plurality of pieces of sequenced display data;

and the data pushing equipment pushes the sorted display data to the client equipment.

The third objective of the present application is achieved by the following technical solutions:

a data pushing apparatus comprising:

the receiving module is used for receiving a data pushing request sent by the client equipment;

the generating module is used for generating a plurality of pieces of display data related to the data pushing request according to the data pushing request, wherein each piece of display data corresponds to a unique data type;

the sorting module is used for carrying out forward sorting on the plurality of pieces of display data according to a preset continuous display time threshold value of the data type to generate a plurality of pieces of sorted display data, wherein the display of the same data type cannot exceed the continuous display time threshold value corresponding to the same data type;

and the pushing module is used for pushing a plurality of pieces of sequenced display data to the client equipment.

Based on the technical scheme, after a data push request sent by client equipment is received, a plurality of pieces of display data can be generated, each piece of display data corresponds to a unique data type, a continuous display frequency threshold value of the same data type is preset in the scheme, and the threshold value is used as a limiting condition for forward sequencing of the plurality of pieces of display data, so that the limit value of the continuous display frequency of the same type of data in the sequencing process is not more than the threshold value, mixed arrangement of the display data is realized, the diversity of the display data in display is ensured, the problems of poor content and visual matching caused by pushing a large amount of the same type of data to a user at one time are avoided, and the customer experience is improved.

The fourth application purpose of the present application is achieved by the following technical solutions:

a data push device, comprising:

at least one processor;

a memory;

at least one application, wherein the at least one application is stored in the memory and configured to be executed by the at least one processor, the at least one application configured to: a data push method according to the above is performed.

The fifth application aim of the application is realized by the following technical scheme:

a computer-readable storage medium, comprising: a computer program is stored which can be loaded by a processor and which implements a data push method as shown in any of the possible implementations of the first aspect.

In summary, the present application includes at least one of the following beneficial technical effects:

1. the application provides a data push method, compared with the related art, after a data push request sent by client equipment is received, a plurality of pieces of display data can be generated, each piece of display data corresponds to a unique data type, the scheme is provided with a continuous display time threshold value of the same data type in advance, the threshold value is used as a limiting condition for carrying out forward sequencing on the plurality of pieces of display data, mixed arrangement of the display data is realized, the diversity of the display data during display is ensured, the problems of content insufficiency and visual matching caused by pushing a large amount of data of the same type to a user at one time are avoided, and the customer experience is improved.

Drawings

Fig. 1 is a schematic diagram illustrating a composition architecture of a data pushing system according to an embodiment of the present disclosure;

fig. 2 is a schematic diagram of a data pushing method according to an embodiment of the present application;

fig. 3 is a schematic flowchart of a data pushing method according to an embodiment of the present application;

fig. 4 is a schematic flowchart of a type-based prioritization method according to an embodiment of the present application;

fig. 5 is a schematic flow chart illustrating data priority-based sorting according to an embodiment of the present application;

fig. 6 is a schematic flowchart illustrating a process of sorting display data related to a data push request according to a currently generated sorted display data according to an embodiment of the present application;

fig. 7 is a schematic flowchart illustrating a determination of a threshold of consecutive display times according to an embodiment of the present application;

FIG. 8 is a flow chart illustrating a control sequence provided in an embodiment of the present application;

fig. 9 is a schematic diagram of a display page provided in an embodiment of the present application;

fig. 10 is a schematic structural diagram of a data pushing apparatus according to an embodiment of the present application;

fig. 11 is a schematic structural diagram of a data pushing device according to an embodiment of the present application.

Detailed Description

The present application is described in further detail below with reference to fig. 1 to 11.

The present embodiment is only for explaining the present application, and it is not limited to the present application, and those skilled in the art can make modifications of the present embodiment without inventive contribution as needed after reading the present specification, but all of them are protected by patent laws within the scope of the present application.

With the development of communication technology, users search for relevant information, types of obtained data contents are increased, the types of the obtained data contents comprise articles, industries, videos, advertisements and the like, when one user only watches one type of data at first, a system can recommend most types of data to the user according to user behaviors and habits, due to the circulation effect of the user and the system, the content is not fully exposed, and other data which may be interested can not be brushed forever; and a large amount of same data types are pushed to the user at one time, so that the user may be exhausted visually, and the visual experience of the user is poor.

In view of the problems existing at present, the data pushing technical scheme is provided, and through the technical scheme, the richness of the data content displayed on the page can be ensured, and the problem that the user experience is poor due to too much repeated page type data caused by displaying the data content according to user behaviors or habits is solved.

For convenience of understanding, a system architecture to which the technical solution of the embodiment of the present application is applied is described below, and referring to fig. 1, a component architecture of a data pushing system of the embodiment of the present application is shown.

As shown in fig. 1, a component architecture of a data pushing system according to an embodiment of the present application may include a client device 110 and a data pushing device 120.

The client device 110 may provide an information input interface and an information sending trigger unit for a user on a user interaction interface through a client installed in advance. Wherein, the client device 110 obtains the data push request through the information input interface. When the information sending triggering unit is triggered by the outside, the client device 110 may send the data pushing request acquired through the information input interface to the data pushing device 120 through the communication network. It is understood that the client device 110 in the embodiment of the present application includes, but is not limited to, a smart phone, a tablet computer, a wearable device, a desktop computer, and the like, in which the client is installed. It should be noted that the communication network according to the embodiment of the present application may be determined according to the network status and the application requirement in the actual application process, and may be a wireless communication network, such as a mobile communication network or a WIFI network, or a wired communication network; either a wide area network or a local area network may be used as circumstances warrant.

In this embodiment of the application, the data pushing device 120 may specifically be an independent physical server, or may also be a server cluster or distributed system formed by a plurality of physical servers, where the servers include, but are not limited to, a cloud server, a physical server, a virtual server, and the like. Of course, the device can also be a terminal or an intelligent data pushing device. The data push device 120 establishes a communication connection with the client device 110 through a communication network. After acquiring the data push request sent by the client device 110, the data push device 120 may execute the data push request to complete a corresponding data push task.

In this embodiment of the application, a request monitoring program is integrated in the data pushing device 120 in advance, and is used to monitor a behavior of executing a data pushing request, and once it is monitored that a certain data pushing request is executed, a plurality of pieces of display data related to the data pushing request may be generated according to the data pushing request, where each piece of display data corresponds to a unique data type; according to a preset continuous display time threshold of the data type, carrying out forward sequencing on the plurality of pieces of display data to generate a plurality of pieces of sequenced display data, wherein the display of the same data type cannot exceed the continuous display time threshold corresponding to the same data type; the plurality of pieces of sorted display data are then pushed to the client device 110 over the communication network. The client device 110 receives the plurality of pieces of sorted display data and outputs the data. The embodiment of the present application does not limit the output form of the client device 110, for example, the display may be used to output a plurality of pieces of sorted display data, or the voice device may output a plurality of pieces of sorted display data, so as to increase the diversity of the content of the display page and improve the user experience.

For example, referring to fig. 2, after acquiring the data pushing request, the client device transmits the data pushing request to the data pushing device through the communication network. After receiving the data pushing request, the data pushing equipment generates a plurality of pieces of display data related to the data pushing request according to the data pushing request, wherein each piece of display data corresponds to a unique data type; according to a preset continuous display time threshold of the data type, carrying out forward sequencing on the plurality of pieces of display data to generate a plurality of pieces of sequenced display data, wherein the display of the same data type cannot exceed the continuous display time threshold corresponding to the same data type; and pushing a plurality of pieces of sequenced display data to the client device. The client device outputs a plurality of pieces of sorted display data.

In another possible embodiment, the client device may provide an information input interface for the user. All various types of requests related to data pushing can be transmitted to the data pushing equipment through the information input interface, wherein the different types of data pushing requests are used for pushing display data, and the display of the same type of data pushing display data can be realized. The input of the information can enable different types of data pushing requests to be mutually nested to form more complex instruction codes, so that more complex pushing operation can be completed, and the pushing applicability of the data pushing equipment is improved. Wherein the different data type requests include at least: a request for character generation, a request for audio generation, a request for picture generation.

In another implementable embodiment, the client device may provide the user with multiple information access interfaces through which requests to create different data types are obtained. Through different information input interfaces established by different request types, a user can input corresponding request information through a special interface, and the single type interface is responsible for the request information of the interface, so that the condition of disordered instruction editing process is reduced, and the error rate of generating a response data type request by utilizing the interface is favorably reduced.

Based on the foregoing embodiments, referring to fig. 3, fig. 3 is a schematic flowchart of a data pushing method provided in the embodiments of the present application. The data pushing method comprises the following steps:

step S310, receiving a data pushing request sent by the client device.

In an embodiment of the present application, a client device creates a data push request, where the data push request is used for a data push device, and specifically, the client device provides one or more information input interfaces for a user, may obtain a keyword input by the user, and creates the data push request used for the data push device according to the keyword input by the user. It can be understood that a user needs to log in the client device according to the account and the password, the client loaded on the client device can record the account and the password when logging in for the first time, and the user can log in directly in the client device subsequently, so that the operation of the user is reduced, and the efficiency is improved.

In order to reduce the damage to the data push device caused by an illegal data push request, the data push device may maintain a request database, where the request database includes a white list and a black list, and specifically, after receiving the data push request sent by the client device, the data push device further includes: detecting whether the data pushing request is an error request or an illegal request by using a preset request database; if so, a responsive alert prompt is sent to the client device. The white list is a correct or legal request, and the black list is an incorrect or illegal request, it is understood that in some setting scenarios, the setting request of the black list may also be a correct or legal request, and a specific identifier is required to be set based on the scenario, and the identifier is used to determine that the current request is a correct or legal request and has a specific exclusive condition. At the same time, the request database may be updated or maintained periodically.

In this embodiment, the client device sends a data push request to the data push device, and the data push device may store the identity of the client device, record the data push request, and record the relevant operation of the client device on the display data.

Step S320, generating a plurality of pieces of display data related to the data pushing request according to the data pushing request, where each piece of display data corresponds to a unique data type.

In this embodiment, the data pushing device is provided with a tool for automatically generating push content, and may automatically generate a plurality of pieces of matched display data according to the data pushing request, where each piece of display data corresponds to a unique data type, and the data type includes data content attributes such as: patents, policies, laws, fiscal taxes, articles, videos, advertisements; of course, the data types may also include data parameter categories such as articles, videos, and pictures; of course, the name of the author, the time interval of the data, and the like may also be included, and the present embodiment is not limited as long as the purpose of the present embodiment can be achieved. The plurality of pieces of display data related to the data push request may be a plurality of pieces of display data having a random order, or a plurality of pieces of display data having a set arrangement order, which may be an order obtained from a high level to a low level according to the user's interest level.

Further, in order to ensure that the generated display data can meet the actual requirements of the user, in the embodiment of the application, the client device may provide an information input interface on the user interaction interface, and the user may further select a plurality of data types of the requested display data at a position corresponding to the information input interface, and correspondingly, the data push device may directly generate the corresponding display data according to the data types of the requested display data in the data push request of the user. Of course, the number of display data displayed on each page may be set by the user according to actual needs, as long as the purpose of the present embodiment can be achieved.

And step S330, forward sorting the plurality of pieces of display data according to a preset threshold value of the continuous display times of the same data type, and generating a plurality of pieces of sorted display data.

Specifically, in the embodiment of the application, the data display of the same data type does not exceed the display frequency threshold corresponding to the data type, so that the number of data displays of the same data type is reduced, the efficiency of reading the display data of the user is improved, the user does not need to read too many repeated display data of the data type, and the reading experience of the user is improved. In the embodiment of the present application, all data types may correspond to the same threshold of the consecutive display times, or the thresholds of the consecutive display times corresponding to all data types are not completely the same, and certainly, the thresholds of the consecutive display times corresponding to all data types may be completely different, and a user may select the thresholds according to actual situations. The determination method of the threshold of the number of consecutive displays includes, but is not limited to, any of the following: manual determination, empirical value determination, computer simulation determination. Specifically, in the embodiment of the present application, the manner of performing forward sorting on the display data according to the threshold of the number of consecutive display times may be that the display of the same data type does not exceed the threshold of the number of consecutive display times corresponding to the same data type by adjusting according to the current order of the generated pieces of display data; the display data can be sorted according to the type priority order of the set data types, or the type priority order and the data priority order of the display data under the same data type, so that the display of the same data type cannot exceed the continuous display time threshold corresponding to the same data type; of course, other forms may also exist, the present embodiment is not limited, and a user may perform a user-defined setting as long as the purpose of the present embodiment can be achieved.

And step S340, pushing the sequenced pieces of display data to the client.

The sorted display data are pushed to the client side for the user to check, the data of different types are pushed to the client side equipment, the user can see a large amount of data of different types, page richness is guaranteed, and user experience is improved. According to the scheme, the threshold value of the continuous display times of the same type of data in the sorting process is not more than the threshold value, mixed sorting of the display data is realized, the diversity of the display data in the displaying process is ensured, the problems of poor content and visual matching caused by pushing a large amount of data of the same type to a user at one time are avoided, and the customer experience is improved.

Specifically, in this embodiment of the present application, in order to improve the reading effectiveness of the user while improving the rich reading of the page display content, referring to fig. 4, step S330 performs forward sorting on multiple pieces of display data according to a preset threshold of consecutive display times of the same data type, and generates multiple pieces of sorted display data, including: step S331a, step S332a, wherein:

step S331a, determining a type priority order corresponding to all the data types, where the type priority order represents a display sequence of all the data types.

For the embodiment of the application, because the requirements of users with different data types are different, in order to improve the reading effectiveness of the users, the type priority order corresponding to all the data types can be determined, and the order of the displayed data types can be selected based on the type priority order. Specifically, the determining the type priority order corresponding to all the data types may include: determining type priority orders corresponding to all data types according to historical behavior data of a user, wherein the historical behavior data comprises the total reading times and/or the total reading duration of each data type, the priority of the data type with the large total reading times is higher than the priority of the data type with the low total reading times, the priority of the data type with the long total reading duration is higher than the priority of the data type with the short total reading duration, when the historical behavior data is the total reading times and the total reading duration, a target value of each data type is determined according to a target value = p total reading times + q total reading duration, and p and q are constants, and the priority of the data type with the large target value is higher than the priority of the data type with the small target value; or determining the type priority order corresponding to all the data types according to the sequence order of the data types input by the user.

Step S332a, forward sorting the plurality of pieces of display data based on the type priority order and the preset threshold value of the number of consecutive display times of the data type, and generating a plurality of pieces of sorted display data.

It can be understood that, generating a plurality of pieces of display data related to the data push request according to the data push request has a certain order, and for the embodiment of the present application, when sorting is performed according to the type priority order, the order of the display data in each data type is selected, and the manner of implementing the forward sorting may include: and realizing forward sequencing based on the data priority sequence of all display data under each data type or the sequence of all display data under the same currently generated data type.

Therefore, the first sorting method can improve the display accuracy of the display data, so that the user can obtain effective display data, referring to fig. 5, and step S332a may include: step S332a-1, step S332a-2, and step S332a-3, wherein:

step S332a-1, determining the data priority order of all the display data under each data type, wherein the data priority order represents the display sequence of all the display data.

For the embodiment of the present application, the determining the data priority order of all display data in the same data type may include: determining the data priority order of all display data according to the distribution time of the display data, wherein the priority of the display data with early distribution time is higher than that of the display data with late distribution time, or the priority of the display data with late distribution time is higher than that of the display data with early distribution time; or determining the data priority order of all display data according to the content size of the display data, wherein the priority of the display data with large content is higher than that of the display data with small content, or the priority of the display data with small content is higher than that of the display data with large content; or determining the data priority order of all display data according to the historical read times of the display data, wherein the display data with the large historical read times has higher priority than the display data with the low historical read times, and of course, the historical read times can be obtained based on all user reading behaviors or the current user reading behavior; alternatively, the present embodiment is not limited to the above embodiment, as long as the object of the present embodiment can be achieved.

Step S332a-2, grouping all the display data of each data type according to the preset threshold of the consecutive display times and the data priority order corresponding to the data type, wherein the data quantity of each group of display data does not exceed the corresponding threshold of the consecutive display times.

For the embodiment of the application, after the data priority order is determined, the display data of each data type are sorted, and then grouped according to the order, so that the number of the display data corresponding to the data type in each group does not exceed the continuous display time threshold, and the number determination mode of each group can be user determination or computer simulation determination, as long as the number does not exceed the corresponding continuous display time threshold.

Step S332a-3, the grouped display data is sorted in the forward direction according to the type priority order, and a plurality of pieces of sorted display data are generated.

The grouped display data are sorted according to the type priority order, and the finally generated plurality of pieces of sorted display data not only include sorting of the data types, but also include sorting of the display data under each data type, so that the pertinence is stronger, and the data reading efficiency of a user is improved under the condition that the user can read the display data of various data types.

In a second way, to further reduce the time consumption of sorting and improve the efficiency of data sorting, step S332a may include: grouping all display data of each data type according to a continuous display time threshold corresponding to the data type based on the sequence of currently generating a plurality of pieces of display data related to the data pushing request, wherein the data quantity of each group of display data does not exceed the corresponding continuous display time threshold; and carrying out forward sequencing on the grouped display data according to the type priority order to generate a plurality of pieces of sequenced display data. Specifically, in the embodiment of the application, the sorting is directly performed according to the currently generated sequence, so that the sorting time can be reduced, and the sorting efficiency is improved.

Furthermore, when the current page can only display a set amount of display data, the displayable data types and the display data under each data type can be selected according to the type priority, so that the accuracy of the user for acquiring the display data is improved.

Therefore, the display sequence of the types can be determined according to the priority sequence of the types during sorting, so that a user can acquire high-value information in a short time, and the reading efficiency of the user is improved. Furthermore, after the type priority order of the data type display is determined, the display order of the display data in the same data type can be determined according to the data priority order of the display data, the obtained display data after the ordering has a reference value for a user, and the reading efficiency of the user is improved.

Specifically, in the embodiment of the present application, a method for generating a plurality of pieces of display data related to a data push request according to the data push request and sorting the display data according to a predetermined sequence is provided, so as to shorten a sorting duration and improve sorting efficiency, please refer to fig. 6, in step S330, according to a preset threshold of consecutive display times of the same data type, the method for generating the sorted display data includes: step S331b, step S332b, step S333b, and step S334b, wherein:

step S331b, determining a data type of a first display data of the generated plurality of pieces of display data related to the data push request.

In this step, each display data is provided with a data tag, and the data type of the display data can be determined according to the data tag of the display data, or the data type can be determined according to the characteristics of the display data. Thus, in one implementable embodiment, the manner of determining the data type of the first display data may comprise: acquiring a data label of first display data; determining the data type of the first display data according to the data tags, wherein the data tag of each display data is provided with the corresponding data type; in another implementation, the determining the data type of the first display data may include: extracting data characteristics of the first display data; and matching the data characteristics with a preset characteristic library of each data type to obtain a matching result, and determining the data type of the first display data according to the matching result. Of course, there may be other means for determining the data type, and the embodiments of the present application are not limited as long as the purpose of the step can be achieved.

Step S332b, it is determined whether the data type of the first display data is the same as the data types of the adjacent display data, and the number of the adjacent display data is the threshold of the number of consecutive displays.

Specifically, the manner of determining whether the data type of the first display data is the same as the data types of the plurality of adjacent display data in the embodiment of the present application includes: and determining whether the data type of the first piece of display data is the same as that of each piece of adjacent display data or determining whether the data type of the first piece of display data is the same as that of each piece of adjacent display data.

Specifically, in the embodiment of the present application, it is required to determine whether the data type of the first display data is the same as the data types of the adjacent display data, if so, determine that the number of times of continuous display exceeds a corresponding threshold of the number of times of continuous display, and need to perform sequential adjustment of the display data, and if not, perform determination and adjustment of the next display data.

Further, when the continuous display time thresholds corresponding to all the data types are the same, data grouping may be performed on multiple pieces of display data according to the continuous display time thresholds to obtain multiple display data sets, each display data set includes a first display data and multiple adjacent display data, where the number of display data overlapped in the adjacent display data sets is the continuous display time threshold, and at this time, after the sorting of the first set of display data is completed, the sorting of the next set of display data may be performed.

Step S333b, if yes, exchanging position between any adjacent display data and the set display data, or shifting any adjacent display data backward by data position with preset number, wherein the preset number corresponds to the threshold value of continuous display times; and if not, determining to finish the sorting process corresponding to the first display data.

If the data type of the first display data is the same as the data types of the adjacent display data, the manner of adjusting any adjacent display data may be to exchange with the following display data or directly shift backward. Specifically, if yes, exchanging any adjacent display data with the set display data may include: selecting any adjacent display data and determining the index number of the display data; determining the index number of the set display data according to the continuous display time threshold corresponding to the data type of the first display data, wherein the difference between the index number of the set display data and the index number of any adjacent display data is at least equal to the continuous display time threshold corresponding to the data type of the first display data; and exchanging the position of any adjacent display data with the set display data according to the two index numbers. The adjacent display data after the exchange is ensured not to exist any more, the condition of invalid exchange is avoided, and the diversity of the display data can be improved to a certain extent through the exchange sequence. Specifically, for example, a manner of moving any adjacent display data backward by a preset number of data positions is described, when all display data are a, b, c, d, e, and f, the first display data is a, and when the adjacent display data of the first display data are b and c in sequence, the data types of a, b, and c are the same, when b is selected to move backward, the finally obtained display data after the sequence adjustment may be a, c, d, b, e, and f, and when c is selected to move backward, the finally obtained display data after the sequence adjustment may be a, b, d, e, c, and f. If not, determining that the sorting process corresponding to the first display data is finished, and executing the sorting process corresponding to the next display data according to the sorting process of the first display data until the sorting of all the display data is finished.

Furthermore, in order to ensure the accuracy of the sorting, after adjusting the position of any adjacent display data, the method may further include: and judging whether the data type of the first display data is the same as the data types of the plurality of adjacent display data, if so, adjusting again until the data types are not all the same.

Step S334b, taking the next display data as the new first display data, and executing the step of determining the data type of the first display data in the generated pieces of display data related to the data pushing request until the forward sorting of all the display data is completed, and generating the pieces of sorted display data.

After the completion of step S333b, step S334b is executed to continuously compare the data types of the display data by bubbling, thereby realizing the judgment of each display data.

Specifically, in the embodiment of the present application, the next display data can be set by a user in a self-defined manner, the next display data can be the first display data after the first display data, and seamless connection is realized through type judgment and position adjustment of each display data and the display data adjacent to the display data. Of course, the next display data may also be the last display data in the adjacent display data.

Based on the above technical solution, in this embodiment, the data type of the first display data and the data types of the plurality of adjacent display data are subjected to identity judgment, so as to adjust the position of the display data, and only the display data need to be sorted according to the generated sequence, thereby shortening the sorting duration, improving the sorting efficiency, realizing mixed sorting, and ensuring the diversity of the data of the current page.

Based on the foregoing embodiment, in order to further improve the mixed arrangement stability of the display data, after forward ordering all the display data, the embodiment performs reverse ordering on the obtained ordered display data to improve the mixed arrangement effect, where after step S330, the method further includes:

carrying out sequencing evaluation on the display data subjected to forward sequencing to obtain a sequencing evaluation result; and when the sorting evaluation result does not meet the preset sorting evaluation condition, reversely sorting all sorted display data according to a preset continuous display time threshold value of the same data type to generate final sorted display data.

Specifically, in this embodiment of the present application, the manner of performing ranking evaluation on the display data after forward ranking to obtain a ranking evaluation result may include: determining the number of continuous display times of the same data type in the sorted display data exceeding a threshold value of the continuous display times, and taking the number as a sorting evaluation result; and when the number exceeds a preset number threshold value, determining that the ranking evaluation result does not meet the preset ranking evaluation condition. And then, according to a preset threshold value of the continuous display times of the same data type, reversely sorting all sorted display data to generate final sorted display data.

It can be understood that, when the number of consecutive display times of the same data type in the sorted display data exceeds the threshold of the consecutive display times exceeds the preset number threshold, it is determined that the mixed arrangement result of the display data is not ideal, therefore, in this embodiment, all the display data sorted in the forward direction are sorted according to the forward sorting mode, and the display data sorted finally is generated.

Based on the foregoing embodiment, in order to improve the efficiency of reading the user data, the multiple pieces of display data related to the data push request generated in the embodiment of the present application are generated according to the interest of the user, specifically, step S320 may include: and generating a plurality of pieces of display data which are related to the data push request and are arranged according to the interested data types according to the data push request of the user, wherein the interested data types and the data push request are determined in advance.

For the embodiment of the present application, determining the type of data of interest of the user corresponding to the client device includes: determining the type of the data of interest according to historical behavior data of the user, wherein the historical behavior data comprises the total reading times and/or the total reading duration of each data type, or determining the type of the data of interest according to the type information of the data of interest input by the user. Then, a plurality of pieces of display data which are related to the data pushing request and are arranged according to the interested data types are generated, and finally, the display data are sorted based on the current targeted sequence, and finally, the data types which are displayed first are the types which are interested by the user, so that the reading efficiency of the user is improved.

Therefore, when the display data related to the data pushing request is generated, the display data can be generated according to the interest points of the user, and then the display data with the interest sequence are sequenced, the perceptual data type of the user is preferentially displayed, and the data reading efficiency of the user is improved.

Further, in order to meet the actual requirements of the user, all data types may correspond to the same threshold of the consecutive display times, or the thresholds of the consecutive display times corresponding to all data types are not completely the same. It can be understood that when all data types correspond to a determined continuous display time threshold, the logic is simple, and the mixed arrangement can be quickly realized when the display data is actually mixed and arranged, so that the mixed arrangement efficiency is improved; when the thresholds of the continuous display times corresponding to all the data types are not completely the same, the user can set more continuous display times of important or interested data types according to actual requirements, so as to ensure that the user can read a plurality of effective data.

Further, in order to ensure the actual requirements of the user, when the thresholds of the consecutive display times corresponding to all the data types are not completely the same, the present embodiment further improves the user experience by setting the threshold of the consecutive display times of the data types according to the positive feedback behavior and the negative feedback behavior of the user, please refer to fig. 7, where the data pushing method further includes: step S350, step S360, wherein,

and step S350, obtaining the interested data type of the user corresponding to the client device.

In this embodiment, the client device may provide an interested data type option on the user interaction interface, so that the user can manually select the interested data type, or the interested data type may be determined according to a positive feedback behavior and a negative feedback behavior of the display data of the user corresponding to the client device, which is no longer limited in this embodiment, as long as the purpose of this embodiment can be achieved.

And step S360, determining a continuous display time threshold corresponding to each data type, wherein the continuous display time threshold corresponding to the interested data type is larger than the continuous display time threshold corresponding to the non-interested data.

It will be appreciated that conventional data types may set a fixed threshold for the number of consecutive displays; the setting of the corresponding continuous display time threshold for the interested data type may be that the continuous display time thresholds corresponding to all the interested data types are the same, or each interested data type corresponds to one continuous display time threshold, and the continuous display time threshold corresponding to the interested data type is greater than the continuous display time threshold corresponding to the conventional type data, so as to meet the actual pushing requirement of the user.

Based on the above technical means, the continuous display time threshold corresponding to the interested data type is determined according to the interested data type, and the continuous display time threshold corresponding to the interested data type is greater than the continuous display time threshold corresponding to the non-interested data, so that the parameter update of the interested data type is realized, and the content of the display content sorting is improved.

Based on the foregoing embodiment, in order to improve the accuracy of determining the interested data type and improve the determination efficiency, in this embodiment, a feedback result is obtained by performing intelligent analysis on the feedback behavior of the client device, and the feedback result may be used to determine the interested data type, specifically, in step S350: the method for acquiring the interesting data type of the user corresponding to the client device comprises the following steps: obtaining historical behavior data of the client device on display data in a page, wherein the historical behavior data at least comprises: the number of times of clicking each data type and the duration of browsing each data type of the data after clicking; and determining the type of the interested data according to the historical behavior data.

In this embodiment, the data pushing device collects, in real time, historical behavior data of the client device for the display data, specifically including the number of times of each clicked data type and the duration of browsing each data type of the data after the click, and of course, may further include: the number of times and the duration of each data type in the page are stopped.

The manner of determining the type of data of interest for historical behavioral data may be: and determining the interested data type corresponding to the historical behavior data according to the preset corresponding relation between the standard behavior data and the standard interested data type. For example, taking the number of times that the historical behavior data is the clicked patent data type as an example, determining the standard historical behavior data corresponding to the standard patent data type from the preset corresponding relationship between the standard behavior data and the standard interested data type, wherein the standard historical behavior data is a click number threshold; when the actual number of clicks is greater than the number of clicks threshold, it is determined to be the data type of interest.

And when the number of times of the patent data types clicked by the historical behaviors and the time length of browsing the patent data types after clicking are in the corresponding relation between the preset number of clicks, the time length of browsing the data after clicking and the standard interested data types, determining whether the patent data types are the interested data types.

Correspondingly, determining the continuous display time threshold corresponding to each data type comprises: setting a weight value corresponding to each interested data type according to historical behavior data; setting a continuous display time threshold corresponding to the interested data type according to the weight value; a threshold number of consecutive displays of non-data types of interest is determined.

It is understood that, for the threshold of the consecutive display times corresponding to the data type of interest, the threshold of the consecutive display times corresponding to all the data types of interest may be the same, or certainly may not be the same. Further, in the embodiment of the present application, the weight values corresponding to multiple data types may be determined according to historical behavior data, where the weight values corresponding to different historical behavior data are different, for example, the weight value corresponding to the data type of the time length of data browsing after a high click number/a high click operation is high, and the weight value corresponding to the data type of the time length of data browsing after a low click number/a low click operation is low. Specifically, in the embodiment of the present application, the setting of the weight value corresponding to each interested data type may include: and determining a weight value corresponding to each interested data type according to a preset click frequency range/a corresponding relation between the data browsing duration and the weight value after the click operation.

Therefore, the continuous display frequency threshold is set based on the weight value, the continuous display frequency can be adjusted according to actual conditions, various application scenes are met, and customer experience is improved. According to the method and the device, the interested data types can be efficiently and accurately determined through the feedback results obtained by analyzing the historical feedback behaviors of the display data of the client device, the weight value corresponding to each interested data type is set according to the historical behavior data, the continuous display time threshold corresponding to the interested data type is set according to the weight value, various application scenes are met, and the customer experience is improved.

To avoid sorting invalid display data, in this embodiment, after receiving a push stop request sent by a client device, the sorting is stopped, please refer to fig. 8, and step S330: according to a preset threshold value of the continuous display times of the same data type, carrying out forward sequencing on a plurality of pieces of display data to generate sequenced display data, wherein the method comprises the following steps: step S331c, step S332c, step S333c, wherein:

step S331c, according to a preset threshold value of continuous display times of the same data type, carrying out forward sorting on a set number of display data, and generating sorted display data;

please refer to the above embodiment for forward sorting of a set amount of display data.

Step S332c, when receiving a sorting stop instruction sent by the client device, stopping sorting the remaining amount of display data;

specifically, in the embodiment of the application, the ordering stop instruction may be obtained in a manner that the data pushing device obtains the ordering stop instruction to stop ordering the remaining amount of display data after monitoring that the user stops browsing or no longer performs subsequent operations.

Step S333c, when receiving the continue sorting instruction sent by the client device, continuing sorting the remaining amount of display data.

Specifically, in this embodiment of the present application, an obtaining manner of the continue sequencing instruction may include: and when the client device detects that the user slides the page or turns the page, the client device automatically generates a continuous sequencing instruction and sends the continuous sequencing instruction to the data pushing device, and the data pushing device acquires the continuous sequencing instruction.

Therefore, in the embodiment, the stop sorting operation/the continue sorting operation are executed according to the stop sorting instruction/the continue sorting instruction sent by the client device, so that resource waste caused by sorting of invalid display data is avoided.

Further, the present embodiment can be applied to any scenario as long as data push is involved. Specifically, when applied to consulting in the patent industry, the data types include at least: patents, policies, advertisements, laws, fiscal taxes. Referring to fig. 9 specifically, fig. 9 is a schematic diagram of a display page provided in an embodiment of the present application, where displaying, in a client device, push content of a current page after mixed arrangement specifically includes: patent 1, patent 2, policy, advertisement, law, fiscal tax.

The embodiment provides a specific data pushing example, where the thresholds of the consecutive display times corresponding to all data types are the same as 2, and the specific process of performing data sorting may include:

determining a plurality of pieces of display data D related to the data push request as follows: a (patent), b (advertisement), c (policy), d (fiscal tax), e (law); splitting the plurality of pieces of display data to obtain D1= { a, b, c }, D2= { b, c, D }, D3= { c, D, e }; comparing a and b in each display data set, such as D1, comparing a and b, comparing a and c, analyzing the comparison result, and if the data types of a and b are different and the data types of a and c are also different, not generating position replacement; executing next judgment to judge whether the data types of b, c and D of D2= { b, c and D } are the same, if not, not generating position replacement; and finally, judging whether the data types of c, D and e of D3= { c, D and e } are the same or not for the next time, and if not, not generating position replacement.

In another specific data pushing example, the display data D related to the data pushing request is determined as follows: a (patent), b (patent), c (patent), d (fiscal tax), e (law); splitting a plurality of pieces of display data to obtain data split: d1= { a, b, c }, D2= { b, c, D }, D3= { c, D, e }; comparing within each display data set, e.g., D1 compares a and b, and compares a and c; analyzing the comparison result, for example, if the data types of a and b and a and b are the same, then moving b backward by two positions (the whole sequence is changed into a, c, d, b and e); continuing to judge D2= { c, D, b } for the next time; then, the next determination D3= { D, b, e } is performed. It can be understood that after one forward calculation, about 70% of the cases are mixed and arranged, and if the conditions are not met, the calculation is repeated once again in the reverse direction. In the embodiment, the dynamic mixed-arranging algorithm is adopted, the performance is only increased by 2-3 milliseconds, the overall consumed time of the information flow is hardly sensed, the visual experience of a user is greatly improved (different channels are not continuous, different types are not continuous), and the background data monitoring shows that the exposure is more uniform and sufficient in the data diversity; the information flow reading amount, the exposure and the reading completion ratio are greatly improved.

It should be noted that the above-mentioned updating of the sequence of the display data is updated according to the behavior of the user, and if the user stops browsing the page, the updating is also stopped. Moreover, the content ordering is that a plurality of contents are ordered at one time, for example, 100 contents are ordered at one time, and only 10 contents are browsed in one page; furthermore, the preference behavior/preference content of the user can be updated (for example, the user has too long browsing time in the patent content), and at the same time of updating the content, the ordering and sorting rules among the groups of content are also updated and changed, at this time, the content of the patent class in the whole ordering is increased, the content of the patent class can have related continuous content, but the content of other classes still can not have continuity.

The following embodiments describe a data pushing method from the perspective of a method flow, and the following embodiments describe a data pushing device from the perspective of a virtual module or a virtual unit, and the data pushing device described below and the data pushing method described above may be referred to in correspondence, which is specifically described in the following embodiments.

An embodiment of the present application provides a data pushing device, as shown in fig. 10, the data pushing device may specifically include:

a receiving module 110, configured to receive a data pushing request sent by a client device;

a generating module 120, configured to generate, according to the data push request, multiple pieces of display data related to the data push request, where each piece of display data corresponds to a unique data type;

the sorting module 130 is configured to forward sort the multiple pieces of display data according to a preset threshold of the continuous display times of the data types, and generate multiple pieces of sorted display data, where the display of the same data type must not exceed the threshold of the continuous display times corresponding to the same data type;

the pushing module 140 is configured to push the multiple pieces of sorted display data to the client device.

In a possible implementation manner of the embodiment of the present application, the sorting module 130 includes:

the type priority determining unit is used for determining type priority sequences corresponding to all the data types, and the type priority sequences represent the display sequence of all the data types;

and the first sequencing unit is used for carrying out forward sequencing on the plurality of pieces of display data based on the type priority order and the preset continuous display time threshold of the data type to generate a plurality of pieces of sequenced display data.

In a possible implementation manner of the embodiment of the present application, the first ordering unit is configured to:

grouping all display data of each data type according to a preset continuous display time threshold value and a preset data priority sequence corresponding to the data type, wherein the data quantity of each group of display data does not exceed the corresponding continuous display time threshold value;

and carrying out forward sequencing on the grouped display data according to the type priority order to generate a plurality of pieces of sequenced display data.

the data type determining unit is used for determining the data type of the first display data in the generated display data relevant to the data push request;

the judging unit is used for judging whether the data type of the first display data is the same as the data types of the plurality of adjacent display data, and the quantity of the plurality of adjacent display data is a continuous display frequency threshold value;

a determination result determining unit, configured to, if yes, swap a position of any adjacent display data with the set display data, or shift any adjacent display data backward by a preset number of data positions, where the preset number corresponds to the threshold of the number of consecutive displays; if not, determining to finish the sorting process corresponding to the first display data;

and the execution unit is used for taking the next display data as new first display data, executing the step of determining the data type of the first display data in the plurality of pieces of generated display data related to the data push request until the forward sorting of all pieces of display data is completed, and generating a plurality of pieces of sorted display data.

In a possible implementation manner of the embodiment of the present application, the generating module 120 includes:

the generating unit is used for generating a plurality of pieces of display data which are related to the data pushing request and are arranged according to the interested data types according to the data pushing request of the user, wherein the interested data types and the data pushing request are determined in advance.

A possible implementation manner of the embodiment of the present application further includes:

the evaluation module is used for carrying out sequencing evaluation on the display data after forward sequencing to obtain a sequencing evaluation result;

and the reverse sorting module is used for performing reverse sorting on all sorted display data according to a preset continuous display time threshold value of the same data type when the sorting evaluation result does not meet the preset sorting evaluation condition, and generating the final sorted display data.

In a possible implementation manner of the embodiment of the present application, all data types correspond to the same threshold of the consecutive display times, or the thresholds of the consecutive display times corresponding to all data types are not completely the same.

In a possible implementation manner of the embodiment of the present application, when the thresholds of the consecutive display times corresponding to all the data types are not completely the same, the method further includes:

the interested data type acquisition module is used for acquiring the interested data type of the user corresponding to the client equipment;

and the continuous display time threshold determining module is used for determining a continuous display time threshold corresponding to each data type, wherein the continuous display time threshold corresponding to the interested data type is larger than the continuous display time threshold corresponding to the non-interested data.

In a possible implementation manner of the embodiment of the application, the interested data type obtaining module includes:

the obtaining unit is used for obtaining historical behavior data of a user corresponding to the client device on display data in a page, wherein the historical behavior data at least comprises: the number of times of clicking each data type and the duration of browsing each data type of the data after clicking;

the determining unit is used for determining the type of the interested data according to the historical behavior data;

a consecutive display times threshold determination module, comprising:

the weight value determining unit is used for setting a weight value corresponding to each interested data type according to the historical behavior data;

and the setting unit is used for setting a continuous display time threshold corresponding to the interested data type according to the weight value.

the second sorting unit is used for forward sorting the display data with the set number according to a preset continuous display time threshold value with the same data type to generate sorted display data;

the sequencing stopping unit is used for stopping sequencing the rest amount of display data when receiving a sequencing stopping instruction sent by the client equipment;

and the continuous sorting unit is used for continuously sorting the residual quantity of display data when receiving a continuous sorting instruction sent by the client equipment.

In a possible implementation manner of the embodiment of the present application, the data type at least includes: patents, policies, advertisements, laws, fiscal taxes.

Further, an embodiment of the present application further provides another data pushing method, where the data pushing method described below and the data pushing method described above may be referred to correspondingly, and the method includes: a data pushing request sent by the client device is sent to the data pushing device; the data pushing equipment generates a plurality of pieces of display data related to the data pushing request according to the data pushing request, wherein each piece of display data corresponds to a unique data type; the data pushing equipment carries out forward sequencing on a plurality of pieces of display data according to a preset continuous display frequency threshold value of the data type to generate a plurality of pieces of sequenced display data; and the data pushing equipment pushes a plurality of pieces of sequenced display data to the client equipment.

Further, the embodiment of the application also provides data pushing equipment. Fig. 11 is a block diagram of a data push device according to an exemplary embodiment, and the contents of the diagram should not be construed as limiting the scope of application in any way.

Fig. 11 is a schematic structural diagram of a data pushing device according to an embodiment of the present application. In this embodiment of the present application, a data pushing apparatus is provided, as shown in fig. 11, a data pushing apparatus 120 shown in fig. 11 includes: a processor 121 and a memory 123. Wherein the processor 121 is coupled to the memory 123, such as via bus 5002. Optionally, the data pushing device 120 may also include a transceiver 124. It should be noted that the transceiver 124 is not limited to one in practical applications, and the structure of the data pushing apparatus 120 does not constitute a limitation to the embodiments of the present application.

The Processor 121 may be a CPU (Central Processing Unit), a general-purpose Processor, a DSP (Digital Signal Processor), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array) or other Programmable logic device, a transistor logic device, a hardware component, or any combination thereof. Which may implement or perform the various illustrative logical blocks, modules, and circuits described in connection with the disclosure. The processor 121 may also be a combination of computing functions, e.g., comprising one or more microprocessors, a combination of a DSP and a microprocessor, or the like.

Bus 122 may include a path that transfers information between the above components. The bus 122 may be a PCI (Peripheral Component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus 122 may be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, only one thick line is shown in FIG. 8, but this is not intended to represent only one bus or type of bus.

The Memory 123 may be a ROM (Read Only Memory) or other type of static storage device that can store static information and instructions, a RAM (Random Access Memory) or other type of dynamic storage device that can store information and instructions, an EEPROM (Electrically Erasable Programmable Read Only Memory), a CD-ROM (Compact Disc Read Only Memory) or other optical Disc storage, optical Disc storage (including Compact Disc, laser Disc, optical Disc, digital versatile Disc, blu-ray Disc, etc.), a magnetic Disc storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to these.

The memory 123 is used for storing application program codes for executing the scheme of the present application, and is controlled by the processor 121 to execute. The processor 121 is configured to execute application program code stored in the memory 123 to implement the content shown in the foregoing method embodiments.

Wherein, the data pushing device includes but is not limited to: mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and the like, and fixed terminals such as digital TVs, desktop computers, and the like. But also a server, etc. The data pushing apparatus shown in fig. 11 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

The present application provides a computer-readable storage medium, on which a computer program is stored, which, when running on a computer, enables the computer to execute the corresponding content in the foregoing method embodiments. Compared with the prior art, after a data push request sent by client equipment is received, a plurality of pieces of display data can be generated, each piece of display data corresponds to a unique data type, a continuous display frequency threshold value of the same data type is preset in the scheme, and the threshold value is used as a limiting condition for forward sequencing of the plurality of pieces of display data, so that the limit value of the continuous display frequency of the same type of data in the sequencing process is not more than the threshold value, mixed arrangement of the display data is realized, the diversity of the display data in display is ensured, the problems of poor content and visual matching caused by pushing a large amount of the same type of data to a user at one time are avoided, and the customer experience is improved.

It should be understood that, although the steps in the flowcharts of the figures are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and may be performed in other orders unless explicitly stated herein. Moreover, at least a portion of the steps in the flow chart of the figure may include multiple sub-steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed alternately or alternately with other steps or at least a portion of the sub-steps or stages of other steps.

The foregoing is only a partial embodiment of the present application, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present application, and these modifications and decorations should also be regarded as the protection scope of the present application.

Claims

1. A method for pushing data, comprising:

receiving a data pushing request sent by client equipment;

according to a preset continuous display frequency threshold value of the data type, carrying out forward sequencing on a plurality of pieces of display data to generate a plurality of pieces of sequenced display data;

2. The data pushing method according to claim 1, wherein the forward sorting the plurality of pieces of display data according to a preset threshold of consecutive display times of the data type to generate a plurality of pieces of sorted display data comprises:

3. The data pushing method according to claim 2, wherein the forward sorting of the plurality of pieces of display data based on the type priority order and a preset threshold of consecutive display times of the data type to generate a plurality of pieces of sorted display data comprises:

4. The data pushing method according to claim 1, wherein the forward sorting the plurality of pieces of display data according to a preset threshold of consecutive display times of the data type to generate a plurality of pieces of sorted display data comprises:

5. The data pushing method according to claim 4, wherein the generating a plurality of pieces of display data related to the data pushing request according to the data pushing request includes:

6. The data pushing method according to claim 4, wherein before pushing the plurality of sorted display data to the client device, further comprising:

and when the sorting evaluation result does not meet the preset sorting evaluation condition, reversely sorting all sorted display data according to a preset continuous display time threshold value of the same data type to generate finally sorted display data.

7. The data pushing method according to any one of claims 1 to 6, wherein all data types correspond to the same threshold of consecutive display times, or the thresholds of consecutive display times corresponding to all data types are not completely the same.

8. The data pushing method according to claim 7, wherein when the thresholds of consecutive display times corresponding to all data types are not completely the same, further comprising:

9. The method for pushing data according to claim 8, wherein the obtaining of the data type of interest of the user corresponding to the client device includes:

10. The data pushing method according to claim 1, wherein the forward sorting of the plurality of pieces of display data according to a preset threshold of consecutive display times of the same data type to generate sorted display data comprises:

11. The data pushing method according to claim 1, wherein the data types at least include: patents, policies, advertisements, laws, fiscal taxes.

12. A data pushing method, comprising:

a data push request sent by client equipment is sent to data push equipment;

and the data pushing equipment pushes a plurality of pieces of sequenced display data to the client equipment.

13. A data pushing apparatus, comprising:

14. A data push device, comprising:

at least one processor;

a memory;

at least one application, wherein the at least one application is stored in the memory and configured to be executed by the at least one processor, the at least one application configured to: a method of data push according to any of claims 1 to 11 is performed.

15. A computer-readable storage medium having stored therein instructions which, when executed on a computer, cause the computer to perform the method of any one of claims 1 to 11.