CN114493792A - Foreign trade CRM recommendation method and related equipment - Google Patents

Foreign trade CRM recommendation method and related equipment Download PDF

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Publication number
CN114493792A
CN114493792A CN202210110930.7A CN202210110930A CN114493792A CN 114493792 A CN114493792 A CN 114493792A CN 202210110930 A CN202210110930 A CN 202210110930A CN 114493792 A CN114493792 A CN 114493792A
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crm
user
foreign trade
function
module
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王炎
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Shenzhen Xiaoman Technology Co ltd
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Shenzhen Xiaoman Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

The foreign trade CRM recommendation method and the related equipment are applied to a foreign trade CRM system, wherein the CRM system comprises one or more CRM functional modules, and the user type of the user is determined according to multi-dimensional information data of the user; determining the functional requirements corresponding to the foreign trade CRM system which are required to be used by each user type according to the determined user types; and determining the CRM function module recommended to the user according to the determined function requirement. The foreign trade CRM recommendation method provided by the invention can position the use requirements of the user according to the user type and automatically recommend and guide the corresponding foreign trade CRM functional module, so that the foreign trade CRM with various functions is convenient to use and easy to operate, and the use efficiency of the foreign trade CRM is improved.

Description

Foreign trade CRM recommendation method and related equipment
Technical Field
The application relates to the technical field of electronic commerce, in particular to a recommendation method and related equipment for a foreign trade CRM functional module.
Background
With the development of science and technology, electronic commerce transactions are widely applied, especially in the field of foreign trade. Foreign trade transactions often use CRM (Customer Relationship Management) which can provide users with a number of functional modules for applications. However, the common functions of the existing foreign trade CRM are complex, and the user requirements in different industries and different business stages are different, so that the user cannot find the corresponding module or not know the function of the module when using the foreign trade CRM, and the use efficiency of the foreign trade CRM is affected.
Disclosure of Invention
In view of this, an object of the present application is to provide a method and a system for recommending a foreign trade CRM, which can automatically recommend and guide a corresponding foreign trade CRM function module according to a user's use requirement, so that a foreign trade CRM with various functions is convenient to use and easy to operate.
In a first aspect, an embodiment of the present application provides a foreign trade CRM recommendation method, which is applied to a foreign trade CRM system, wherein the CRM system includes one or more CRM function modules, and the method includes:
determining the user type of the user according to the multi-dimensional information data of the user;
determining the functional requirements corresponding to the foreign trade CRM system which are required to be used by each user type according to the determined user types;
and determining the CRM function module recommended to the user according to the determined function requirement.
In one possible embodiment, the method further comprises: and customizing personalized function guidance for the CRM function module corresponding to the user according to the determined function requirement.
In a possible embodiment, the customizing of the personalized function guide specifically includes: determining user requirements according to the user type; and creating the personalized function guide according to the user requirements and the foreign trade workflow.
In one possible embodiment, the method further comprises:
a mapping relation knowledge base is constructed in advance; the mapping relation knowledge base comprises a one-to-one mapping relation between the function requirements and the CRM function modules;
the determining, according to the determined function requirement, a CRM function module recommended to the user correspondingly includes:
and determining the CRM function module recommended to the user according to the mapping relation and the function requirement included in the mapping relation knowledge base.
In one possible embodiment, the multi-dimensional information includes: user stage information, user scale information and user mail information;
wherein the user scale information includes: company age, annual revenue, industry to which the company belongs, number of CRM users, historical user size, and historical number of polls.
In one possible embodiment, the method further comprises: and dynamically adjusting and recommending the CRM function module corresponding to the user according to the user use data condition.
In a second aspect, an embodiment of the present application provides a foreign trade CRM recommendation system, applied to a foreign trade CRM system, wherein the CRM system includes one or more CRM function modules, the system includes:
the system comprises a user type determining module, a function requirement determining module and a recommending module;
the user type determining module is used for determining the user type of the user according to the multi-dimensional information data of the user; (ii) a
Wherein the user scale information includes: company age, annual revenue, industry to which the company belongs, number of CRM users, historical user size, and historical number of polls.
The function requirement determining module is used for determining that each user type needs to use the function requirement corresponding to the foreign trade CRM system according to the determined user type;
and the recommending module is used for determining the CRM functional module corresponding to the user to recommend according to the determined functional requirement.
In one possible embodiment, the system further comprises:
a guidance module and a mapping relation knowledge base;
the guiding module is used for customizing personalized function guiding for the CRM function module corresponding to the user according to the determined function requirement;
the mapping relation knowledge base comprises a one-to-one mapping relation between the function requirements and the CRM function modules;
and the recommendation module determines to recommend the CRM function module corresponding to the user according to the mapping relation and the function requirement included in the mapping relation knowledge base.
In a third aspect, an embodiment of the present application provides an electronic device, including: a processor, a communication interface, a storage medium and a bus, the storage medium storing machine-readable instructions executable by the processor, the communication interface and the storage medium communicating via the bus when the electronic device is run, the processor executing the machine-readable instructions to perform the steps of the foreign trade CRM recommendation of any one of the first aspects.
In a fourth aspect, embodiments of the present application provide a computer-readable storage medium having a computer program stored thereon, where the computer program is executed by a processor to perform the steps of the foreign trade CRM recommendation of any one of the first aspects.
The foreign trade CRM recommendation method and the related equipment provided by the embodiment of the application are applied to a foreign trade CRM system, wherein the CRM system comprises one or more CRM functional modules, and the user type of the user is determined according to multi-dimensional information data of the user; determining the functional requirements corresponding to the foreign trade CRM system which are required to be used by each user type according to the determined user types; and determining the CRM function module recommended to the user according to the determined function requirement. The foreign trade CRM recommendation method provided by the invention can position the use requirements of the user according to the user type and automatically recommend and guide the corresponding foreign trade CRM functional module, so that the foreign trade CRM with various functions is convenient to use and easy to operate, and the use efficiency of the foreign trade CRM is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1a illustrates a foreign trade CRM recommendation method provided by an embodiment of the present application;
FIG. 1b illustrates a foreign trade CRM recommendation method according to another embodiment of the present application;
FIG. 2a illustrates a foreign trade CRM recommendation system provided by an embodiment of the present application;
FIG. 2b illustrates a foreign trade CRM recommendation system according to another embodiment of the present application;
fig. 3 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it should be understood that the drawings in the present application are for illustrative and descriptive purposes only and are not used to limit the scope of protection of the present application. Additionally, it should be understood that the schematic drawings are not necessarily drawn to scale. The flowcharts used in this application illustrate operations implemented according to some embodiments of the present application. It should be understood that the operations of the flow diagrams may be performed out of order, and steps without logical context may be performed in reverse order or simultaneously. One skilled in the art, under the guidance of this application, may add one or more other operations to, or remove one or more operations from, the flowchart.
In addition, the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that in the embodiments of the present application, the term "comprising" is used to indicate the presence of the features stated hereinafter, but does not exclude the addition of further features.
For facilitating understanding of the present embodiment, a method, a system, an electronic device, and a storage medium for foreign trade CRM recommendation provided in the embodiments of the present application are described in detail in combination with the virtual reality device.
As shown in fig. 1a, a foreign trade CRM recommendation method provided for the embodiment of the present application is applied to a foreign trade CRM system, where the CRM system includes one or more CRM function modules, the method includes:
s101, determining a user type of a user according to multi-dimensional information data of the user;
specifically, in one possible implementation, the user multidimensional information data includes: user stage information, user scale information, and user mail information are not specifically limited, and the case can be implemented. In a specific foreign trade CRM use scene, the user type of the user can be determined according to the number of people, the size, the business engaging direction and the like of the user company.
Specifically, the company scale may be determined by multidimensional information data such as company year, annual revenue, industry to which the company belongs, number of CRM users, historical customer scale, and historical inventory inquiry number, and is not specifically limited, so that the case can be implemented. And determining the scale of the company according to the multi-dimensional information data and further determining the user type, namely, the company can be divided into a starting middle merchant, a growth-stage merchant and a maturation-stage merchant.
S102, determining that each user type needs to use a function requirement corresponding to the foreign trade CRM system according to the determined user type;
specifically, for the foreign trade field, the demands of the development of the foreign trade business are different for foreign trade business users in various industries or scales, i.e. the purposes to be achieved by using the foreign trade CRM are different. The embodiment of the invention automatically matches the corresponding function requirements by determining the user types of the good service personnel. Even if the salesman who uses the foreign trade CRM for the first time does not know the module function or cannot find the corresponding functional module, the foreign trade CRM recommendation method provided by the embodiment of the invention can automatically position the corresponding business requirement according to the user type, and then recommend the business requirement to the CRM functional module corresponding to the user for actual operation.
S103, according to the determined function requirements, determining a CRM function module recommended to the user.
Specifically, CRM function modules corresponding to function requirements of different user types can be automatically matched, and different module guides of the CRM function modules can be provided for different users.
In a possible implementation manner, personalized function guidance can be customized for the CRM function module corresponding to the user according to the determined function requirement. Specifically, determining user requirements according to user types; and creating the personalized function guide according to the user requirements and the foreign trade workflow.
Specifically, the company size is determined according to the company age and the historical inquiry quantity in the multi-dimensional information data, and then the user type is determined, namely, the user type is determined to be divided into a starting merchant, a growth-stage merchant and a maturation-stage merchant. And screening annual operating income amount, CRM number of users, company age and historical customer number according to the industry of the merchant by a principal Component analysis algorithm PCA (principal Component analysis), determining principal components influencing foreign trade CRM users, and finally determining a personalized function guidance scheme.
As shown in table 1 below, an example of determining user classifications for company multidimensional information is provided in an embodiment of the present invention. In a specific possible implementation, after classifying the users by the multidimensional information data, for example: and determining immature merchants, and performing full-scale function guidance and example operation data of each CRM module for a user by default.
Figure BDA0003495039990000071
TABLE 1
In a possible implementation manner, the foreign trade CRM recommendation method provided in the embodiment of the present invention further includes:
a mapping relation knowledge base is constructed in advance; the mapping relation knowledge base comprises a one-to-one mapping relation between the function requirements and the CRM function modules;
s103, according to the determined function requirement, determining a CRM function module recommended to the user, which may specifically include:
and determining the CRM function module recommended to the user according to the mapping relation and the function requirement included in the mapping relation knowledge base.
Specifically, CRM functional modules may include, and are not limited to: the system comprises a client module, a mail module, a transaction module, a performance module, a marketing development module, a statistical analysis module, an enterprise management module for an administrator and the like. And then, determining recommendation of the corresponding recommended CRM function module through user typing, and providing a personalized function guidance scheme in a targeted manner. Meanwhile, adjustment recommendation and guidance can be performed according to the specific use condition of the user.
Furthermore, through matching and guiding according to user typing and CRM functional module, can realize that foreign trade CRM's use does not increase the study cost, and the CRM functional module that corresponds for the foreign trade salesman is recommended automatically, improves foreign trade CRM availability factor, for example can solve the large-scale comprehensive training etc. that foreign trade personnel used foreign trade CRM.
The foreign trade CRM recommendation method and the related equipment provided by the embodiment of the application are applied to a foreign trade CRM system, wherein the CRM system comprises one or more CRM functional modules, and the user type of the user is determined according to multi-dimensional information data of the user; determining the functional requirements corresponding to the foreign trade CRM system which are required to be used by each user type according to the determined user types; and determining the CRM function module recommended to the user according to the determined function requirement. The foreign trade CRM recommendation method provided by the invention can position the use requirements of the user according to the user type and automatically recommend and guide the corresponding foreign trade CRM functional module, so that the foreign trade CRM with various functions is convenient to use and easy to operate, and the use efficiency of the foreign trade CRM is improved.
As shown in fig. 1b, a foreign trade CRM recommendation method provided for another embodiment of the present application is applied to a foreign trade CRM system, wherein the CRM system includes one or more CRM function modules, the method includes:
s101, determining a user type of a user according to multi-dimensional information data of the user;
s102, determining that each user type needs to use a function requirement corresponding to the foreign trade CRM system according to the determined user type;
the steps S101 and S102 are the same as those of the method provided in the above embodiment, and further description is omitted here. The foreign trade CRM recommendation method provided by another embodiment of the present invention further includes:
s104, a mapping relation knowledge base is constructed in advance;
the mapping relation knowledge base comprises a one-to-one mapping relation between the function requirements and the CRM function modules. The method is particularly applied to foreign trade CRM, and mapping corresponding relations between user function requirements determined according to user types and CRM function modules in a CRM system are prestored in a mapping relation knowledge base. For example, in a foreign trade order transaction in southeast asia of a home appliance export with ten thousand of company sizes, a plurality of dimensional information such as different company sizes, business types and business sizes can be established in advance, and a one-to-one mapping relation between the dimensional information and each CRM function module in the CRM system is established.
S105, determining a CRM function module recommended to the user according to the mapping relation and the function requirement included in the mapping relation knowledge base;
furthermore, by determining the functional requirements needed to be obtained in the foreign trade CRM according to the user types and the one-to-one mapping relation between the functional requirements and the CRM functional modules, the foreign trade CRM can be directly and automatically used even for business personnel who are unskilled in foreign trade business and do not understand CRM practical operation. The use that can realize foreign trade CRM does not increase the study cost, can solve the large-scale comprehensive training etc. that foreign trade personnel used foreign trade CRM for example.
S106, customizing a personalized guide function for the CRM function module corresponding to the user according to the determined function requirement.
Specifically, CRM function modules corresponding to function requirements of different user types can be automatically matched, and different module guides of the CRM function modules can be provided for different users.
In a possible implementation manner, personalized function guidance can be customized for the CRM function module corresponding to the user according to the determined function requirement. Specifically, determining user requirements according to user types; and creating the personalized function guide according to the user requirements and the foreign trade workflow.
In a possible implementation manner, the CRM function modules recommended to the user are dynamically adjusted according to the user data usage situation (i.e., dynamically adjusted through data feedback results in a specific CRM function usage process). In a specific service scenario, the user data includes but is not limited to: CRM login rate, CRM function module usage frequency, CRM function module usage duration, number of people per mail (number of sessions), and the like. And dynamically adjusting recommendation and guidance of each CRM functional module according to the specific use condition of the analyzed user data.
Specifically, as shown in table 2, an example of a user data usage situation provided in the embodiment of the present invention is provided. As can be seen from the user usage data in table 2, the user does not use the statistical analysis module in the CRM function module, and the recommendation and guidance of the subsequent invitation of the new user will not include the statistical analysis module. Specifically, the weights of the user usage data indexes affecting subsequent recommendation and guidance can be distributed, and the weight ratio can be dynamically adjusted according to historical information or feedback results. For example, a user normally logs in and the usage rate of a certain CRM function module is lower than 10%, the CRM function module is marked as a low-frequency non-guidance function, and subsequently, the user is not recommended and guided by the CRM function module.
Figure BDA0003495039990000101
TABLE 2
The foreign trade CRM recommendation method and the related equipment provided by the embodiment of the application are applied to a foreign trade CRM system, wherein the CRM system comprises one or more CRM functional modules, and the user type of the user is determined according to multi-dimensional information data of the user; determining the functional requirements corresponding to the foreign trade CRM system which are required to be used by each user type according to the determined user types; and determining the CRM function module recommended to the user according to the determined function requirement. The foreign trade CRM recommendation method provided by the invention can position the use requirements of the user according to the user type and automatically recommend and guide the corresponding foreign trade CRM functional module, so that the foreign trade CRM with various functions is convenient to use and easy to operate, and the use efficiency of the foreign trade CRM is improved.
Based on the same inventive concept, a foreign trade CRM recommendation system corresponding to the information foreign trade CRM recommendation method is further provided in the embodiment of the application, and as the principle of solving the problem of the system in the embodiment of the application is similar to that of the foreign trade CRM recommendation method in the embodiment of the application, the implementation of the system can refer to the implementation of the method, and repeated parts are not repeated.
Referring to fig. 2a, a schematic diagram of a foreign trade CRM recommendation system provided in an embodiment of the present application is applied to a foreign trade CRM system, where the CRM system includes one or more CRM function modules, and the system includes:
a user type determining module 201, a function requirement determining module 202 and a recommending module 203;
a user type determining module 201, configured to determine a user type of a user according to user multidimensional information data;
a function requirement determining module 202, configured to determine, according to the determined user types, that each user type needs to use a function requirement corresponding to the foreign trade CRM system;
and the recommending module 203 is used for determining the CRM function module recommended to the user according to the determined function requirement.
Referring to fig. 2b, a schematic diagram of a foreign trade CRM recommendation system according to another embodiment of the present application is shown, where the foreign trade CRM recommendation system according to the embodiment of the present invention further includes:
a boot module 204 and a mapping relation knowledge base 205;
a guidance module 204, configured to customize an individualized function guidance for the CRM function module corresponding to the user according to the determined function requirement;
the mapping relation knowledge base 205 comprises a one-to-one mapping relation between the function requirements and the CRM function modules;
specifically, the recommending module 203 determines, according to the mapping relationship and the function requirement included in the mapping relationship knowledge base 205, a CRM function module corresponding to the user to recommend to the user.
The foreign trade CRM recommendation method and the related equipment provided by the embodiment of the application are applied to a foreign trade CRM system, wherein the CRM system comprises one or more CRM functional modules, and the user type of the user is determined according to multi-dimensional information data of the user; determining the functional requirements corresponding to the foreign trade CRM system which are required to be used by each user type according to the determined user types; and determining the CRM function module recommended to the user according to the determined function requirement. The foreign trade CRM recommendation method provided by the invention can position the use requirements of the user according to the user type and automatically recommend and guide the corresponding foreign trade CRM functional module, so that the foreign trade CRM with various functions is convenient to use and easy to operate, and the use efficiency of the foreign trade CRM is improved. Furthermore, through matching and guiding according to user typing and CRM functional module, the use that foreign trade CRM does not increase the learning cost can be realized, for example can solve the large-scale comprehensive training etc. that foreign trade personnel used foreign trade CRM.
As shown in fig. 3, an electronic device provided in an embodiment of the present application includes: a processor 301, a communication interface 302, a memory 303 and a bus 304, wherein the memory 303 stores machine-readable instructions executable by the processor 301, when the electronic device is running, the processor 301, the communication interface 302 and the memory 303 communicate with each other via the bus 304, and the processor 301 executes the machine-readable instructions to perform the steps of the above-mentioned foreign trade CRM recommendation method.
Specifically, the memory 303 and the processor 301 can be general-purpose memory and processor, which are not limited to specific examples, and when the processor 301 runs the computer program stored in the memory 303, the foreign trade CRM recommendation method can be executed.
Corresponding to the above-mentioned foreign trade CRM recommendation method, an embodiment of the present application further provides a computer readable storage medium, where a computer program is stored on the computer readable storage medium, and when the computer program is executed by a processor, the steps of the above-mentioned foreign trade CRM recommendation method are performed.
The foreign trade CRM recommendation method and the related equipment provided by the embodiment of the application are applied to a foreign trade CRM system, wherein the CRM system comprises one or more CRM functional modules, and the user type of the user is determined according to multi-dimensional information data of the user; determining the functional requirements corresponding to the foreign trade CRM system which are required to be used by each user type according to the determined user types; and determining the CRM function module recommended to the user according to the determined function requirement. The foreign trade CRM recommendation method provided by the invention can position the use requirements of the user according to the user type and automatically recommend and guide the corresponding foreign trade CRM functional module, so that the foreign trade CRM with various functions is convenient to use and easy to operate, and the use efficiency of the foreign trade CRM is improved.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to corresponding processes in the method embodiments, and are not described in detail in this application. In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is merely a logical division, and there may be other divisions in actual implementation, and for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or modules through some communication interfaces, and may be in an electrical, mechanical or other form.
The modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.
The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (10)

1. A foreign trade CRM recommendation method applied to a foreign trade CRM system, wherein the CRM system comprises one or more CRM functional modules, the method comprises the following steps:
determining the user type of the user according to the multi-dimensional information data of the user;
determining the functional requirements corresponding to the foreign trade CRM system which are required to be used by each user type according to the determined user types;
and determining the CRM function module recommended to the user according to the determined function requirement.
2. The foreign trade CRM recommendation method of claim 1, further comprising:
and customizing personalized function guidance for the CRM function module corresponding to the user according to the determined function requirement.
3. The foreign trade CRM recommendation method according to claim 2, wherein said customized personalized function guide specifically comprises:
determining user requirements according to the user type;
and creating the personalized function guide according to the user requirements and the foreign trade workflow.
4. The foreign trade CRM recommendation method of claim 1, further comprising:
a mapping relation knowledge base is constructed in advance; the mapping relation knowledge base comprises a one-to-one mapping relation between the function requirements and the CRM function modules;
the determining, according to the determined function requirement, a CRM function module recommended to the user correspondingly includes:
and determining the CRM function module recommended to the user according to the mapping relation and the function requirement included in the mapping relation knowledge base.
5. The foreign trade CRM recommendation method of claim 1, wherein said multi-dimensional information comprises:
user stage information, user scale information and user mail information;
wherein the user scale information includes: company age, annual revenue, industry to which the company belongs, number of CRM users, historical user size, and historical number of polls.
6. The foreign trade CRM recommendation method of claim 1, further comprising:
and dynamically adjusting and recommending the CRM function module corresponding to the user according to the user data using condition.
7. A foreign trade CRM recommendation system applied to a foreign trade CRM system, wherein the CRM system comprises one or more CRM functional modules, the system comprising:
the system comprises a user type determining module, a function requirement determining module and a recommending module;
the user type determining module is used for determining the user type of the user according to the multi-dimensional information data of the user;
the function requirement determining module is used for determining that each user type needs to use the function requirement corresponding to the foreign trade CRM system according to the determined user type;
and the recommending module is used for determining the CRM functional module corresponding to the user to recommend according to the determined functional requirement.
8. The foreign trade CRM recommendation system of claim 7, further comprising:
a guidance module and a mapping relation knowledge base;
the guiding module is used for customizing personalized function guiding for the CRM function module corresponding to the user according to the determined function requirement;
the mapping relation knowledge base comprises a one-to-one mapping relation between the function requirements and the CRM function modules;
and the recommendation module determines to recommend the CRM function module corresponding to the user according to the mapping relation and the function requirement included in the mapping relation knowledge base.
9. An electronic device, comprising: a processor, a communication interface, a storage medium and a bus, the storage medium storing machine-readable instructions executable by the processor, the communication interface and the storage medium communicating over the bus when the electronic device is run, the processor executing the machine-readable instructions to perform the steps of the foreign trade CRM recommendation of any of claims 1-7.
10. A computer-readable storage medium, having stored thereon a computer program which, when executed by a processor, performs the steps of the foreign trade CRM recommendation of any one of claims 1-7.
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