Background technology
No matter public's broadcasting/TV network be ABC air broadcast or closed circuit broadcasting, all is one-way transmission, and what spectators did is to select between different channels: perhaps see the program of A channel, perhaps see the program of B channel.This is modes of a kind of passive acceptance to spectators; Concerning broadcasting/TV station, can only carry out the broadcast of program, afterwards by some statistical investigation work, could understand the situation of audience ratings.For advertiser, can not guarantee that the investment in advertising of oneself obtains satisfied effect.
So the technology of a kind of VOD (Video-on-Demand), i.e. video request program are fermented and produced to industry.The VOD system is meant and stores countless video frequency programs that on central server arbitrary user can pass through certain one of them program of mode program request, after central server is received the program request order, in real time program is sent to this user by network medium.The VOD system can be divided into two classes: NVOD and TVOD.NVOD system (Neat Video-on-Demand, accurate VOD) can be every regular time interval program for playback, and the user selects between channel with program control abilities such as simulation F.F., playback, program requests; System of TVOD system (True Video-on-Demand, true VOD) guarantees that each user can control playing programs as control VTR, therefore requires each user to monopolize a channel.
According to above classification, the TVOD system of countless programs, hundreds of thousands of subscribers realizes very difficulty technically.In using usually, more be a hybrid system, promptly reset every the set time, and other programs can be monopolized a channel order for hot programs.Industry also is referred to as pseudo video-on-demand system with this situation.Specifically, video server is just reset certain several popular or hot programs every the set time, and the user is switched in these several channels, can simulate the F.F. of program or puts slowly.For other non-hot programs, unique user can be realized Play Control to program by the channel of monopolizing.
This shows that the realization of NVOD or TVOD needs TV station that a kind of equipment of video server is provided, so that the instruction that spectators provided is reacted.The expenditure of this equipment is very expensive (usually will more than 500,000 yuan).Up to the present, these two kinds of VOD systems all are not widely used.In addition, how gray input is guaranteed, the public's acceptance and participation ability, and domestic existing network condition or the like all is very real problem.To such an extent as to above VOD system all is difficult to adapt to the objective reality situation in the current a very long time.
Domestic also popular a kind of VOD system at present, this system provides the pattern of " promptly promptly broadcasting " and " reservation program request ".Its operation principle is, what program a people (requestor) only wants to see, just can put through video on-demand station with phone, if current do not have other people other programs of program request, just plays the program of institute's program request for the requestor, and Here it is " promptly promptly broadcasting ".If the program that run into current existing people's program request, the requestor can only line up backward, and when VOD system should watch the program of institute's program request by the voice suggestion requestor simultaneously, and this is called as " reservation program request ".These two kinds of patterns all can only provide limited function, even in " reservation program request " mechanism, owing to can't see the program of wanting program request immediately, make program request person lose the interest of program request, can't guarantee the raising of audience ratings, also can't guarantee advertising input merchant's interests.
Summary of the invention
For TV station, advertising income is most important revenue source.How to allow spectators participate in into? how to improve audience ratings? how provide the repayment that overflows for the advertising input merchant? it is the problem that each institute of TV station emphasis is considered.The solution that the purpose of this invention is to provide a kind of VOB of being called system.VOB=Vote On Broadcast is the meaning of " vote-type television broadcast system ", and the thinking of whole proposal is exactly the mode by the method control program broadcast of ballot paper.It can scientifically improve spectators' degree of participation, improves view reception effect and then ensure gray interests.
For achieving the above object, the present invention is by the following technical solutions:
A kind of vote-type television broadcast system is made of microcomputer, public's communication network, telephone statistics subsystem, video/audio generator, radio and television broadcast device, public television net, network statistics subsystem, IP transmission subsystem, wherein:
The hardware of micro mechanism COST system;
The telephone statistics subsystem is to be the software systems of hardware foundation with the microcomputer, and it connects with public's communication network by the telephone sound card of microcomputer;
The video/audio generator is connected to the radio and television broadcast device;
The radio and television broadcast device connects with the telephone statistics subsystem via public's communication network, public television net;
The IP transmission subsystem is linked together video/audio generator, telephone statistics subsystem, network statistics subsystem.
Described IP transmission subsystem connects large scale network via Internet and gathers server, and this server is the statistics website of setting up on the internet.
Described microcomputer is made of a microcomputer or several microcomputer networks, and is equipped with sound card, image card, telephone sound card, network interface card, modulator-demodulator.
Described video/audio generator is made of sound card, image card and corresponding software.
In native system, the public by phone with radio and television mechanism interactive operation, provide program options to select by radio and television mechanism for the public, and selection result is passed to the telephone statistics subsystem by the mode of intelligence transmission of most convenient, the telephone statistics subsystem feeds back to the public with statistics via radio and television mechanism, and radio and television mechanism is according to the broadcast of statistics control program.
Below in conjunction with embodiment the present invention is elaborated.
Embodiment
The present invention can gather server 8 by microcomputer, video/audio generator 5, radio and television broadcast device 4, public's communication network 1, public television net 3, telephone statistics subsystem (containing telephone-answering system) 2, network statistics subsystem 7, IP transmission subsystem 6, Internet 9, large scale network and constitute.
The hardware of micro mechanism COST system; Video/audio generator 5 is connected to radio and television broadcast device 4; Radio and television broadcast device 4 connects with telephone statistics subsystem 2 via public's communication network 1, public television net 3; IP transmission subsystem 6 is linked together video/audio generator 5, telephone statistics subsystem 2, network statistics subsystem 7.Wherein:
Microcomputer: flexible configuration, can use a microcomputer also can to operate by several microcomputer networks.Minimal configuration requires: the microcomputer more than 586 also is equipped with equipment such as sound card, image card, digital-to-analog telephone sound card, network interface card, modulator-demodulator.
Video/audio generator 5: hardware is made up of sound card, image card, and the software aspect obtains the request of other subsystems, can produce the audio ﹠ video signal and offer broadcast system and listen to and watch for the public.
Telephone statistics subsystem 2: utilize the telephone sound card of microcomputer to be connected, carry out auditory tone cues, so that the client imports correct option from the trend client with public switched telephone network.Give IP subsystem the good data of statistics afterwards, so that transmit information to other subsystems.The telephone statistics subsystem is a basic statistic unit.
Network statistics subsystem 7: it finishes the work of two aspects, and the one, the statistical information that different phone subsystems is sent gathers, and the 2nd, statistics is from the option information on the Internet.The network statistics subsystem is cooperated with the telephone statistics subsystem and is finished large-scale statistical work.
IP transmission subsystem 6: realize that by software it finishes the connection between each subsystem in the system, simultaneously the data of needs transmission are carried out encryption/decryption.
Large scale network gathers server system 8: this system provides bigger extended capability, it is the special statistics website of setting up on the internet, reception is from the data of each network statistics subsystem, afterwards these data gathered rapidly and is published on the different web pages of website.This function is wider statistics and broadcasts service, broadcast such as carrying out nationwide ballot paper, and in small-sized vote-type television broadcast system (such as a city), such system is optional.
Operation principle of the present invention: in native system, the public is by communication lines such as wired or wireless phones, with radio and television mechanism interactive operation, provide program options to select by radio and television mechanism for the public, and the mode of intelligence transmission such as the phone by most convenient, the Internet passes to the telephone statistics subsystem with selection result, the statistics of telephone statistics subsystem will feed back to the public by radio and television mechanism in time, radio and television mechanism carries out a series of follow-up works according to statistics, as the broadcast of control program, print statistical report or the like.
Minimum VOB system, standard VOB system, extendible VOB three embodiment of system are provided below:
Minimum VOB system-constitute by microcomputer, public's communication network 1, telephone statistics subsystem 2.
Spectators obtain relevant option information, and obtain selecting the time limit by TV, phone, newspaper or other medium.Spectators are by 1 group of telephone number that is telephone statistics subsystem 2 of telephone line.The hardware of phone subsystem 2 is provided support by the equipment of similar telephone sound card one class, and the systems soft ware of microcomputer provides further auditory tone cues by hardware to dialling in the people, obtains to dial in the option that the people has done up to successfully.Simultaneously, the telephone statistics subsystem is added up the option that numerous persons of dialling in make, and statistics can provide by output equipments such as display, printers, so that user's acquired information of system.The crucial part of this system is to carry out instant data collection and statistical work by prevailing telephone line.Simultaneously, the result of this statistics or interim result promptly are reflected to the user.
Standard VOB system-in order to demonstrate fully " interactivity ", provide spectators' degree of participation needs more software and hardware.Native system has increased the synthesizer 5 of public television net 3, video and audio frequency, so that native system is connected with the broadcast system 4 in TV station or radio station.This sample system just can more promptly provide option, strengthen the feedback information ability and then improve mutual effect for spectators.Simultaneously, in order to strengthen network characteristic and to receive, IP transmission subsystem 6 and network statistics subsystem 7 have also been increased from the IP Information On Demand on the Internet.
In modular system, broadcasting unit can be under the situation that does not influence the normal program broadcast, and overlapping text provides the option (certainly, according to the ability of native system and the equipment situation of broadcast unit, can also have more mode that option is provided) of broadcast in program.So, native system is accepted the information dial in by hardware and from the information of Internet and the statistics of science in addition, interim statistics sends to audio/video generation subsystem 5 by IP transmission system 6, by the mode that superposes or intercut, this result is fed back to spectators, can carry the information of for example advertisement and so on simultaneously.At last, after selecting the time limit, when just ballot paper ended, the instant broadcast of final statistics, unit existing broadcast system, broadcast items or other information were broadcasted in control simultaneously.
Because interactivity has improved, and can also carry out statistics stage by stage.Such as, after the statistics of having carried out a stage, basis statistics on last stage provides further option to select for spectators at once.This progressively deep statistical helps further improving the science of statistics.
By the communication of modular system, the telephone set in the spectators family becomes the data input device of standard, and television set becomes the output device of standard.So-called vote-type television broadcast system is used as the main information source to phone exactly, the real-time statistic system of TV as main feedback information equipment.But this does not illustrate that native system only uses phone or TV as input and output device, owing to have the access ability of Internet, and, can be connected with enterprise, family or following more professional system, and improve interaction capabilities with this based on the network capacity of ICP/IP protocol.
Extendible VOB system-because the software of system accounts for very big ratio, so it is more or less freely to upgrade.Main expansion will be further to improve the network statistics ability and utilize the network (for example Internet 9) of high bandwidth to improve interactive performance.Numerous modular systems can come coordinate operation by large scale network aggregation system 8.Like this, from the people in the whole nation even any place, the world, the work that can utilize this large scale network aggregation system 8 to converse and gather.Work principle is; modular system or other internet websites; provide preliminary data to extensive aggregation system 8, extensive aggregation system is carried out computing according to the data that obtained again, and asks the line data exchange of going forward side by side of other necessary datas with the supplier of information when being necessary.Simultaneously, comprehensive different information obtains more reasonable, clearer and more definite statistics.This result passes through internet 9 or system feedback such as broadcasting and television network 3, telecommunications network 1 are given spectators with instant.Under such operating mechanism, regardless of different kinds of statistical system become the unit of Distributed Calculation, scientifically link up spectators and broadcast unit.
In addition, by utilizing the network of high bandwidth.We can also reduce statistics necessary " sample number ", that is to say that our system can be the several people, even a people provide service.Like this, " statistical system " become investigating system targetedly, and we can be according to the hobby of different crowd (even individual), automatically, the setting up broadcasting list or option is provided of science, and even provides video, audio frequency and data targetedly.